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Outreach Monks

7 Link Building Strategies for Agencies in 2023

link building

Each year there is a quest to take content marketing a notch higher. With the growing market competition, changing customer needs, and technology innovation, it is virtually impossible to stick to your old marketing methods. If you are an agency, then you are probably wondering how you can grow your links to build your brand. Well, don’t sweat it! We have created a simple guide covering some reliable link building tactics for agencies in 2022.

Create High-quality Content

Let’s begin by stressing the importance of quality content. Ideally, all the other tactics we will share largely depend on your content. Let’s be frank. No one likes to read dull, uninformative, and scattered content. We are all looking for valuable, unique, and engaging content on the Internet. So, good content will get you the traffic. You ought to know your readers, talk in their language, build relationships with them, and create content regularly. Once you have this, market it skillfully and watch your digital agency grow.

Try Quora

You might have noticed that whenever you have searched something on the Internet, you get directed to Quora. Quite often, the answers you get there tend to be informative. Quora is a growing social media platform that allows users to ask questions in highly specific niches. Imagine what could come from a 300 million monthly user utility platform housing over 400,000 topics? Quite a lot, right?

As an agency owner, it is time to join the platform to grow your brand. Keep in mind that for people to read your answers, then they must be informative and well researched. By answering the questions, you will Establish Expertise, Authority, and Trust (EAT), a coveted marketing technique that helps websites rank better in Google. In essence, you will gain followers who will recognize your knowledge on the topic/industry, hence establish authority, which translates to customer trust. As you build your profile, you will be quoted by websites with some backlinks to your site!

Tip: As you answer questions, ensure you add links back to your website to useful and related information that they might need.

Tap on Broken Link building

Have you ever read an article only to realize the links attached are unavailable or don’t exist? Sad right? Now, this is an excellent opportunity for your site, and it is known as a broken link building strategy. Broken link building is the process of finding relevant websites that are linking out to dead pages, then notifying them, and offering your link to replace the dead or unavailable ones. There are some good tools like Check My Links browser plugin that can quickly help you find the dead links on the Internet.

Useful Resources Attract Powerful Links

This strategy involves providing another site with high-quality, valuable content that they would wish to link as a resource on their site. Just like in the broken link building approach, all you need to do is find relevant resource pages, vet them, and then reach out to suggest your resource. Just remember to have something worthy of a link before starting out your outreach campaign.

Guest Posting

Yes, guest posting still works in 2022! In fact, if done right, you can generate enough backlinks to make your agency’s blog or site visible. Before you rush and try to create content to post on any site, there are certain things you must keep in mind. First, you need to check the domain authority of the website you wish to post. It should be a site with a reputable authority on the web and fits your niche. Also, check if they accept contributions from guest bloggers. There is are some nice resources that can help you find the top blogs that accept contributions in your industry.

Tips:

  • Don’t submit the same guest post to more than one blog. Vary your anchor texts and even your author bio in the guest posts.
  • Focus on, or target sites within your niche to get the right audience.
  • Use free email sequence software to automate the process.

Pitch Infographics

Have you been thinking about what to do with audiences who don’t prefer reading articles or need something different to capture their attention? Perhaps going for other multimedia content can do the trick. People always love visual content that is easily consumable. All you need to do is find a topic, include helpful stats and data visualizations, share it on your site, and others in the form of infographics.

Podcasts

Most people are nowadays talking about listening to a particular podcast. According to research, most people love them, given that they tend to give information and entertainment at a convenience. How about sourcing for those interviews and showcase your expertise in the digital space? You will help elevate your authority, plus you will build links to your digital agency or link building services agency or blog.

Video Marketing

Video Content

According to Cisco, global internet traffic from videos will make up to 82% of all consumer internet traffic by 2021. Additionally, 54% of consumers want to see more video content from a brand or business they support. If these stats are anything to go by, you definitely need to find a way to add videos to your link building strategy. Start generating short, high-quality videos to help generate traffic to your site, and you will start getting backlinks from other sites using your content as a source.

Wrap Up

That’s it! We have covered some of the key link building tactics you can add to your arsenal. One thing is clear, though. Success in link building is not an overnight process. It takes time, effort, and a combination of techniques if you are to gain authority and trust.

How To Use Internal Links to Grow Your SEO Performance

Internal Links

Internal links are arguably one of the most underrated SEO strategies. Most website owners value investing in backlinks or external links and fail to understand how invaluable internal links can be. Internal links are simply the links on your pages that lead users to other content of the same website. These links can help you attain the SEO rankings you crave. Like any other SEO technique, you need to get some factors right if you are to make good use of the strategy. That’s why we have compiled a few essential tips to help you use internal links for SEO.

Create High-Quality Content

It is a no-brainer. If you want several unique internal links, then you need lots of high-quality content on your site! This way, you will have several solutions to user problems, thus increasing the chances of keeping them on your site for a long time. Some experts propose a complex layer of internal links such as silos or cycles. However, putting more content will naturally create an organized chart-like structure that users can easily follow.

Prioritize Links to the Most Important Content

While you may have plenty of content to link internally, it is essential to give more priority to the most relevant content. The driving factor behind internal linking is to try and get as much traffic as possible to your most crucial pages and reduce bounce rates. You want web users to access pages that will add more value to their sessions. By providing internal links to these pages, readers can easily see and click them. So, try and distinguish those crucial pages on your website and give them more internal link priority.

Tip: 

You can use contextual linking within the texts of a web page. If, for example, you have written several articles on the same topic, you can link them through sentences internally, and users will understand those topics are related. When you add several contextual links to the main article, the search engine will treat it as more resourceful, and it will improve your SEO performance.

Try Internal Link Tools

The best way to improve your web user experience is to use data. The beauty is that there are many tools that can help you tie up your content to make more of your traffic. For example, you can use internal linking tools that can give you analysis and suggestions regarding the use of internal links on various pages of your website. For example, if you are using a WordPress site, you can find plugins to help you handle internal linking faster and more efficiently.

Use Anchor Texts Wisely

Again, linking, for the sake of it, isn’t a nice idea, either. You must ensure that the anchor words tally with the linked page’s content.  Doing relevant links ensures that the reader navigates to the right page. Using deceiving links will have more harm to your website because readers won’t get satisfied and will form a poor opinion of your overall experience.

In the past, you could trick the search engine with keyword stuffing. However, things are different now because search engine is becoming smarter. In fact, the search engine knows that there is a bigger relationship between the keyword and the content than the anchor text. You need to be creative with how you deploy your anchor texts.

Tip: Avoid duplicating your keywords in every link. You can take advantage of synonyms to make them look a bit different to the search engine.

Use an Appropriate Number of Internal Links

Nobody knows exactly how many internal links you should put on your website. However, try not to overdo them. Remember, you are trying to help the user and reduce bounce rates. So, add just enough links that won’t get your readers bothered and kill the traffic!

Add Related Posts Section

You might have come across several websites that leave plenty of links at the bottom. These links are often placed under the “Related Posts” section. This is a good internal link strategy because it eases the reader’s navigation to desired pages. If you are unsure about this, just link them normally to avoid unnecessary mistakes.

Link to Updated Content

Newer posts are always an upgrade or unique posts that add more value to the reader. Readers often want up-to-date content rather than those that won’t help them much. You ought to make sure you are linking them to up-to-date content.

Wrap up

The list of plausible strategies you can employ to use internal links properly is huge. We have covered some of the essential ones that should help you understand the essence of internal links for SEO and how to set off to improve your site structure.

How to Use Guest Posting for Natural Link Building

Natural Link Building

Guest blogging is one of the oldest and effective strategies to create natural links targeted for better SEO ranking.  You are probably wondering how guest posting can help in natural link building. Well, let us expound more on this.

What’s Guest posting & how to do it Right

For starters, guest posting is a technique where a website owner invites guest bloggers or authors to post on their blogs. By publishing content as a guest blogger, you can be given an avenue to get access to a new audience, and you can even get backlinks to your own site.  It is a win-win situation for you and the blogger. It will translate to more traffic, leads, brand awareness, improved reputation, plus it is good for SEO. Remember, Google uses backlinks as a ranking signal for reputation thus, guest posting can help you grow your rankings. Let us now look at how to use guest posting as a strategy to grow your backlinks naturally.

Choose Guest Blogs Wisely

You should know that not all blogs have the same authority, and also not all the authoritative sites are right for you. It is better for you to source for a few useful, authoritative sites than to guest blog on many top sites that add no value to your website. You are also better off settling for a site that is in line with the service you are offering.

Of course, you can post lots of quality and highly captivating content, but if it falls on the wrong audience, then your posts become irrelevant. Review the performance of the site and make sure it is worth guest posting. You can use metrics like the Domain Authority (DA) index, the size of social followers, users’ activity, and the nature of readers, etc. If you want to create long-term relationships with bloggers and get the returns you are looking for, then you better take time to research.

Tips:

  • Use search operators to help you find guest blog opportunities on Google. For example, you can search something like sports “submit a guest post”.
  • Find out about top bloggers in your industry.
  • Use tools to do a backlink analysis of your competitors and find out where they post content.
  • You can also search for guest blog opportunities on social networks.
  • You can also check out for resources that syndicate the blogs that accept guest posts.

Grab the Editor’s Attention

Guest blogging on prestigious sites can prove a hard nut to crack. In fact, you stand a slim chance on most sites with very high DA. So what’s the trick then? Simply try to grab the attention of the editor in a way that it becomes extremely hard for them to ignore your content. This needs a dose of creativity.

For example, do research and understand what topics get more attention. Once you have settled on the best topics, it’s time to put pitch to the blogger. You can pitch directly to the editor instead of the business. You can tell the editor about your profile, and this can help you create ties that can win your favor and priority for approval. As part of the research, try to know other people who have been guest posting on the website. Spy on them and learn a thing or two from their posts and website that can help you get a chance to guest blog.

Create Content that Attracts Readers

Guest blogging intends to build a pathway for users of other websites to visit your website too.  This is nothing but luring them into your product or services. You ought to create quality posts that place you as an authority. Always keep in mind that readers are often online looking for solutions. So, give them the best solutions to stand a cut above the competition.

It also helps if you have an eye-catching headline that grabs the attention of the reader. Again, this is where you have to get creative. You will need to use proper content wording and length to attract more customers to read on and perhaps generate traffic to your site.

Reply to Comments on your Post

Bear in mind that guest posting aims to create a long-lasting relationship. You need to engage your audience by answering their questions effectively. If you show them that you are active, readers will associate you with reliability. Eventually, your conversion rates and reader engagement will rise.

Evaluate Your Performance and be Patient

You need to keep evaluating the efficacy of your guest post campaigns and keep fine-tuning your approach. After all, you want to know how your guest posting strategy is impacting your website. That said, you need to know that formidable partnerships don’t happen overnight. Exercise patience and give it meaningful time before anything substantial materializes. Also, integrate your guest posting strategy to other approaches to help grow your SEO.

Wrap up

In a nutshell, guest posting is one of the most useful SEO strategies that still work! You can use guest posting techniques to grow backlinks to your site. Remember, high-quality backlinks alone will not get you to page one of Google. You should use a blend of SEO strategies to help grow your rankings.

DOS AND DON’TS of SEO in 2023

SEO

SEO ranking is key to business success in 2020, but unfortunately, many business owners still haven’t grasped the dynamics of search engine marketing yet.  For starters, you should know that SEO keeps evolving. Don’t be surprised to see those successful strategies that were working the other day struggling to get you higher up the search pyramid today. You have to keep tabs on SEO trends and refresh your strategies to stay on top of your SEO. We have compiled some tips detailing what you should do and avoid to improve your SEO performance in 2020.

The Dos of SEO

1. Post Unique Content

Posting compelling content is one of the best ways to improve your SEO ranking. Make sure you are unique. Avoid plagiarized content as this will negatively impact on your ranking. Remember, a search engine like Google has the algorithms that will devalue duplicated content. Eventually, your site will drop in ranking as priority is given to sites that post unique content. So, work hard to enrich your content in a way that’s tailored to the end-user. It is not just about getting on well with SEO algorithms. You will also build an excellent fan base posting content that keeps users coming for more!

2. Stay Consistent

You just can’t post content once in a while and expect to hit the ground running on SEO. You need to use quality content consistently. It takes time and hard work. Eventually, you will start seeing Return on your Investments (ROI)

3. Use the right SEO Tools

SEO tools are so crucial in your SEO efforts. Fortunately, it is 2020, and there are many tools that can help you with your campaigns. For example, you can use the Google Keyword Planner to find the best keywords for your content. There are many other excellent SEO tools that can help you with other facets of your campaigns, like link building Analysis, Content Optimization, Rank Tracking, etc.

4. Establish Links with Social Media

Although there is no direct connection between SEO algorithms and social media, several brands are getting better ranking results with social media links. Links to social media means broader coverage and higher chances of getting visibility. Your website traffic will increase, and consequently, the SEO performance will grow. There is no clear indication of the effect of social links on SEO, but research shows that it does have an effect as Google also crawls social media for data.

5. Tailor your site for many devices

With the current advancements in technology, it is no secret that there is a massive rollout of mobile technology. Statistics show that more than 40% of adults use multiple platforms online. To effectively capture the diverse users, make sure your website is optimized for multiple devices. Simply check the search engine performance across a variety of devices and ensure that no common device is locked out from accessing your content.

6. Think about your Target Audience

Ultimately, knowing your target audience will help you know how to lure them to your website. You need to develop strategies to win attention from your target audience. You can put all efforts to ensure you rank well on SEO, but they will do little if you are not enticing the customer. It is essential to measure, rinse, and repeat.  For example, use web analytics tools to measure your progress and reevaluate the strategies you are using to capture more customers.

The Don’ts of SEO

1. Tricks

Unfortunately, there is no single certain trick that can effectively work for SEO 2020. Google and other search engines routinely update their algorithms, and most tricks will be discovered faster than you think.

Tip: Avoid black hat SEO strategies like spam comments that are against the guidelines of  Google.

2. Too Many Keywords

Keywords play a significant role in SEO ranking, although it has seemingly faded over the past years. Overusing them doesn’t necessarily mean the search engine algorithm will retrieve your content faster than others. Besides, forcing many keywords will downgrade the quality of your article and will hurt your relationship with the end user.

3. Long Loading Time

It’s natural for users to bounce off websites that take time to load. Users are impatient, they can’t tolerate slow loading sites, and they will flee to your next competitor. So, ensure you have speedy websites to give your customers an excellent experience that will grow your traffic and rankings.

4. Overlooking Voice Search

With technology frequently rolling out amazing things, you can’t underrate how trends like voice search are gathering momentum around.  Previous researches estimated that by the year 2020, 50% of all searches would be voice-based as opposed to written searches. In 2019, for example, 60% of all smartphone users had already shifted to voice searches. Well, it is time to optimize your website to accommodate the voice search and other technological trends!

Wrap Up

We haven’t exhausted all the Dos and Don’ts of SEO and beyond, but the guide will help you get better with SEO. Don’t forget to keep up with the trends or, better even, you can hire a dedicated SEO agency to help grow your site.