Outreach Monks

15 SERP Tracking Tools You Can Rely On In 2023

A winning SEO strategy is as much about tracking as anything else. While identifying relevant keywords and creating great content gets you started, you cannot leave things on autopilot after that. You also need to track the performance of indexed content consistently and fine-tune it to sustain your rankings and move ahead of the competitors. You may do it manually, but it can take lots of time and effort. It is best to find a SERP tracking tool that you can rely on. Even as there are several options around, here are the best ones you can try in 2022.


If you are looking for a smart assistant that keeps you ahead of keyword rankings in real-time, Zutrix is a name you can depend on. This simple rank tracker tool is for everyone, from personal users to SEO professionals and small businesses. You can use it to get location-independent results with AI-powered accuracy. It also helps you track competitors and get sharable reports. There is even a keyword lab to help you with ideas.


SEMrush has been around for more than a decade and continues to be the top choice of digital marketers around the world. An all-in-one marketing toolkit, it boasts of millions of users and offers tools for SEO, content marketing, social media, competitive research, and online advertising. You can use it to track keywords and domains, discover competitors, compare multiple geographic locations, target different devices, and more. It offers simple and easy-to-understand PDF reporting as well.



Next on the list is AccuRanker, which lives up to its name. You can trust it for quick and accurate rank tracking on desktop or mobile. It features SERP history that gives a fair idea of the best tactics and enables you to tailor your SEO strategies accordingly. You also get access to features such as Google & Adobe Analytics, Google Data Studio, Google Search Console, advanced data segmentation, and Advanced Share of Voice. Automatic and custom reporting makes it one of the best options.

Advanced Web Ranking

AWR is another tracking tool you can consider this year, as it is regarded as one of the most accurate around. You can use it to track fresh rankings across various search engines, different locations, and multiple devices. The tool gets you high-end features such as Google Data integration, data segmentation, visibility and KPIs, and performance trends. With such valuable information at hand, you can enhance your strategy for success.



Ahrefs is among the best keyword explorers and also includes a reliable rank tracking tool. It is a smart choice if you are looking for a complete package that helps to boost your online presence organically. The default features include keyword research, competitive analysis, content research, backlink research, rank tracking, and web monitoring. Additionally, you can expect new ones to come up now and then.

When it comes to rank trackers, there is no dearth of choices. But everything boils down to choosing a tool that promises accuracy and speed. These tools definitely come ahead as the best ones.

Google Search Console


Another must-have on your SERP tracking tools is Google Search Console. It’s a free tool; thus, it comes in handy for startups and small businesses to check their progress. This multipurpose tool helps you keep a tab on popular queries and monitor individual page ranking and SERPs performance. It also lets you get valuable insights such as average click-through rate, page experience, core web vitals, clicks according to location, and more. Using this tool with others mentioned above will help you accomplish your goals.


SERPState is generally referred to as a “Growth hacking tool.” It facilitates rank tracking, keyword research, competitor research, site audit, and backlink analysis. Specifically for SERPs tracking, you can avail the benefit of crawling SERPs and tracking your keyword rankings. This tool is quite beneficial in learning about web page organic and paid search results. You can filter the data into different categories, such as local search and device types.



Moz is one of the oldest and most effective software that can cater to all your SEO needs. From link explorer and site auditing to keyword tool and rank checker, this all-in-one software can help you draft a successful SEO strategy. The rank tracker tool of Moz helps identify loopholes in competitors’ SEO strategy by tracking the rank positions of you and your competitors. This software is also quite easy to use; thus, preferred by almost every business.

SE Ranking

Another efficient software agencies and SMBs can rely on is SE ranking. It offers an all-inclusive toolset incorporating high-end solutions, namely a backlink checker, keyword tool, site explorer, on-page SEO analysis, keyword tracking functionality, and more. Its keyword rank tracker tool lets you upload different sets of keywords and learn their SERPs position over time. The easy interface of the SE ranking makes it effortless to use the tool and observe the aggregate metrics for your campaigns.


SERPWatcher is a keyword tracker tool provided by Mangools. This tool is specially designed for beginning websites, offering easy-to-use yet comprehensive SEO tools. If you are looking for a reliable tool, you can’t go wrong with SERPwatcher. For example, the Performance Index feature provides insights into the organic traffic of websites based on search volumes and keyword positions. Another worth mentioning feature is that you receive email alerts in case of significant changes in the SERP preview or ranking. So, you can immediately amend your existing strategy.

SEO PowerSuite

Unlike regular tools, SEO PowerSuite is not restricted to Google, rather lets you analyze and monitor over 300 global as well as local search engine rankings. As this suite is downloadable, you can access the report offline. This is handy when you are traveling and need to amplify your campaign. It includes tools, namely, Website Auditor, SEO Spyglass, Link Assistant, and Rank Tracker. The automation provided by these tools facilitates your task, especially when accustomed to filling numerous forms in rank trackers.


Justifying the name given, Ranktracker helps track the ranking of selected keywords. However, it also provides other tools such as “Keyword Finder,” which allows you to get a list of ranking or relevant keywords. Ranktracker is a great tool if your sole purpose is to get daily updates about the keyword rankings on SERPs for both mobile and desktop. You can gain insights into non-US search engines and average monthly search volume.



Buzzsumo is another top multipurpose search engine tool assisting your campaign needs seamlessly. Majorly used for content marketing, this platform additionally helps with comprehensive competitor analysis, backlink analysis, track mentions, trends, and updates. The collected data can be used for keyword mapping and altering the campaign’s direction to success.

Authority Labs

Keyword relevancy is critical for web page ranking and other SEO metrics. To get the high–relevancy keywords, you can use Authority Labs. It helps save time often consumed in keyword research. Automated daily reports for local and mobile rank tracking can help track page rankings on autopilot. One of the excellent features of Authority Labs is that it enables you to get insight into “Not Provided” keywords and improve your knowledge about user search intent.

Google Analytics

Google Analytics

Last but most importantly, you can use Google Analytics combined with Google Search Console to track and manage your SEO strategy and SERP data. It can provide great insights into organic and non-organic traffic, determine the engagement matrix, and filter out referral traffic if necessary. As the data is located centrally and compiled, you can identify the areas of improvement with keywords to rank your content as well as webpage.