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E-commerce Link Building Hacks To Boost Your Brand

Link Building Hacks

E-commerce Link Building Hacks To Boost Your Brand In 2022

Link Building Hacks

The e-commerce industry offers immense growth opportunities, but the competition in the domain is massive. Building a strong online presence is the only way to be visible and set your brand apart. Of course, you must have a great website to showcase your offering. But everything boils down to a robust SEO plan when it comes to making it visible in the crowd. Link building is the key to winning the SEO game as a healthy backlink profile gets your website to the top and enables it to sustain itself there. But you need to think beyond the conventional tactics and get creative with your link-building approach to get measurable and sustainable outcomes. Here are the ones you can try to boost your brand in 2022 and beyond.

Build Linkable Assets

linkable asset

Nothing gets better than building linkable assets when it comes to earning high-quality backlinks organically. People will want to link with these assets, so you need not work hard to create them. Adding a blog section to your website is an excellent great option as you can enrich it with valuable content assets to build credibility and attract quality links. But you must pick the apt content type and topics likely to engage users enough to link with it. You can seek inspiration from your top competitors in this context. In-depth guides, top lists, tools and widgets, and original research are ideal options. Besides creating quality write-ups, invest in outreach to entice people to link to your pages

Create an FAQ page

faq pages

A blog section for your e-commerce website gives you a good start with link-building. But you can go the extra mile with an FAQ page. Essentially, these pages serve as resources to address the common issues of customers in your industry. The approach to getting links for your FAQ page differs from the blog strategy as you need not perform outreach. Instead, find ways to have it rank for multiple long-tail keywords on popular topics. Once you achieve the goal, people searching for these queries will see your page. If users find relevant answers to common questions, they will probably share the page on social media or forum sites. 

Leverage Digital PR

Digital PR is perhaps the most vital element of the e-commerce link-building mix because it can get you valuable links from high-authority sites. But you must have a compelling story to get attention from the press. Think beyond and create a strategy that nurtures relationships with bloggers and journalists. Product releases, gimmicks, roundups, and charity work are the most widely-used digital PR ideas for e-commerce sellers. You can use services like HARO to gain traction as journalists from popular publications are here to seek input from business owners from various industries. 

Try Niche-Edits

Another tried and tested e-commerce link-building tactic is niche edits. The strategy is quick and simple as you only need to search for content relevant to your product and reach out to the webmaster requesting a link to your website in the content. Although you may have to pay for niche edits, the speed and value of backlinks make them worthwhile. But remember to double-check the blogs and publishers before asking for niche edits. Avoid collaborating with spammy sites with too many paid links. Associating with them may do more harm than good as you may sustain a ranking dip. 

Claim Unlinked Brand Mentions

Unlinked brand mentions can be a valuable resource for e-commerce businesses. You may find plenty of them online, as people sometimes forget to add the link while mentioning brands in a blog post. If you can trace such pieces, connecting with the webmaster and asking them to add a link is a good idea. Most website owners do it happily, and you get a valuable organic backlink with minimal effort. You can easily follow such unlinked mentions by setting up a Google alert. You may also adjust the alert settings for source, region, and language.

Bag Product Reviews from Influencers

product reviews

E-commerce brands often leverage sponsored product reviews to get links to their sites. You can prospect niche-leading bloggers and influencers and request them to review your product. They will be happy to share it in return for an incentive such as a product for free in exchange. Small bloggers are usually keen to do it for a freebie, but you may have to pay a leading influencer with a massive following. However, it is a small price for a backlink from a leader. Also, remember to comply with Google regulations for influencer collaborations. For example, ensure that sponsored posts and reviews are marked and links have a “no-follow” tag. Besides associating with influencers, you may also use affiliate partnerships for e-commerce link-building.

Now that you know the best strategies for e-commerce link-building, you are all set to create a plan for your brand. But you may have some questions before getting started. Here are the answers to the most common ones.  

More Frequently Asked Questions

What is e-commerce SEO?

Ecommerce SEO refers to the process of optimizing your online store to make it rank higher in the search engine results pages (SERPs) for greater visibility. It is vital to survival in the competitive landscape.

Is SEO good for e-commerce?

SEO is the lifeline of e-commerce websites and brands. Your products and brand must rank higher than your competitors to ensure potential customers can find them and click and buy. 

How do e-commerce sites do SEO?

Although e-commerce SEO is similar to typical SEO, it is more product-specific. Moreover, the focus is mainly on UX. It entails optimizing your product descriptions, metadata, headlines, navigational structure, and internal link structure.

Is e-commerce different from SEO?

A few factors are unique to e-commerce SEO though it is functionally the same. For example, you can optimize by writing product page descriptions and optimizing them with relevant keywords. Likewise, niche-relevant backlinks are the mainstay of e-commerce SEO.

How much does it cost to hire an SEO?

The average cost of hiring an SEO expert is \$100-150 per hour. But it may vary according to factors like the client website’s size and the optimization timeline.

Can I do my own SEO?

Although you can take a DIY approach to SEO, it isn’t the ideal solution for e-commerce brands. Optimizing e-commerce websites requires a consistent and strategic plan, so it is best to have experts handling it. 

Free Backlink Checker Tools You Can Rely On

Backlink checker

Quality backlinks are the mainstay of a successful SEO plan. They enable you to boost your website’s ranking, generate more traffic, and gain revenues through qualified traffic. However, backlink building requires a selective approach because not all links are equal. The best ones come from credible and relevant sources in your niche. Conversely, backlinks from suspicious, irrelevant, or spammy sites can do more harm than good. Therefore, you need to keep an eye on your backlink sources. At the same time, you must check your competitor’s backlinks to find viable link-building opportunities for your website. Either way, you will require a tool to check them. While there are several options in such software, you will probably want to use a free one. Here is a list of free backlink checker tools you can rely on.

SEO Spyglass

With this free tool, you get access to the freshest and the largest index of live links. You can quickly search and analyze unlimited backlinks by tapping into the huge database of the tool. It offers a clear overview of the entire link profile in one dashboard. You can spot your site’s linking history, backlinks quality, a summary of linked pages, quality of referring domains, top linking countries, IP and C-block analysis, backlink distribution by top-level domains, and anchor text cloud. You can even connect the tool to your Google Account to find the best sources of referral traffic. Leverage it for steering clear of the penalty risk with the Disavow File Generator tool.

Backlinks

neilpatel backlink checker

Backlinks is another free tool you must consider to empower your SEO strategy. A part of the Ubersuggest tool from Neil Patel, the software shows the total link count for any domain or URL, including .edu and .gov links. You can even leverage it to find the exact number of unique referring domains. It comes with advanced filters that facilitate identifying the best link opportunities. You can filter them by domain score, page score, region, anchor text, and URL. It even lets you see only nofollow or dofollow links or limit the results to view one backlink per domain. You get a clean and comprehensive report that is easy to analyze and offers valuable insights.

Ahrefs

ahref tools

Since Ahrefs is among the most active web crawlers, it has a huge database on offer. Not to mention, you get endless features for checking your backlinks with the Ahrefs Backlink Analyzer tool. It enables you to find the number of referring domains, discover the number of backlinks of any domain, get new and lost links, and check the most linked-to pages. It means you can learn the type of content attracting most links to fine-tune your content strategy accordingly. The tool also lets you assess the quality of the links with key metrics like Domain Rating and URL Rating. While Ahrefs does not offer free trials, the Ahrefs backlink analyzer tool has a free version you can try.

OpenLinkProfiler

OpenLinkProfiler

Next on the list is OpenLinkProfiler, a free yet reliable tool that enables you to analyze the backlinks of any domain. You only have to create a free account to access some features like downloading 1000 links per website. The tool even lets you filter and sort results, see the nofollowed backlinks, and more. There are several options for filtering backlinks, making it a great one for a free tool. Not to mention, you also get access to an impressive volume of data. Although you may find OpenLinkProfiler short of a few features, it is worth considering if you cannot afford a paid tool.

SEMRush

semrush tool

SEMRush is among the best backlink checker tools, and you can use it for free for a 30-day trial period. The all-in-one SEO tool lets you use its backlink features by selecting ‘Backlink Analytics’. You can see lots of information by typing in the domain name you want to check. A detailed report includes what links your site has and lets you identify issues such as low-quality links. You can even detect spammy sites by seeing the total links it has. With SEMRush, you can check competitors’ backlinks to see the high-authority sites linking to them and the keywords they rank for.

RankWatch

RankWatch​ tool

RankWatch is a great tool that enables you to check the backlink profile of any website or domain for free. You can even evaluate the quality of links with the backlink trust score. The key features you can access with this free tool include active and lost backlinks of any website, the number of referring domains, overall Trust and Citation Score, backlink acquisition trend, and in-depth analysis of factors like anchor text, link type, etc. You can opt for affordable paid plans for additional features, but the free tool is good enough for users on a budget.

RankSignals

The Rank Signals free backlink checker provides plenty of helpful information. Besides finding the number of external links, you can use this tool to see the number of social media followers of your website. It also shows vital metrics like the page rank and Alexa traffic of the website. While the tool is free, you will have to create an account to obtain a complete report. The tool does not have a premium version, but it is a comprehensive one by itself.

Backlink Watch

backlink.Watch

Another free backlink tracker tool worth considering is Backlink Watch which provides you with complete information with metrics like total outbound links, external links with the nofollow tag, page rank, anchor text, and more. All you need to do is enter the URL of your website, and the tool generates the complete information you need. You may also export the profile result. The tool does not require signup, so you can start using it by entering the URL right away.

Now that you know all about the free tools and free versions of paid ones, checking backlinks gets a lot easier. Moreover, you can do it without even buying premium tools. Assess the features and try these free tools to find the one that suffices your needs.