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Outreach Monks

Day: September 9, 2022

Top 10 SEO Optimized Content Tools To Elevate Organic Traffic In 2023

Posted on by Ekta Chauhan
content tool

You probably heard the popular saying of Internet marketers that “Content & SEO go hand in hand.” 

No matter how frequently top search engines such as Google & Bing upgrade their algorithm, unique and niche-relevant content still holds the key.

Why?…Perhaps, the quotation by Mr. Dave Davies best explains it, “Content is what search engines use to fulfill user intent.”

In essence, with every new update, Google emphasizes on “Content is the ultimate king.” 

It improves the site’s authority and credibility. It attracts the target audience to the site, encourages brand engagement, and drives sales. 

Now, the burning question is- What factors determine the quality of content?

Well, there are plenty. Clarity, keyword density, information relevancy, length, and user intent, are among the commonly used parameters to scrutinize information. In simple terms, marketers need to provide SEO optimized content for search engine crawlers to identify and index the link on SERPs. 

Stating the obvious, optimizing content for search engines independently is easier said than done. Fortunately, there are numerous tools available online that can eliminate the hassle. 

So, without beating around the bush, here are the top 10 SEO optimized content tools you should try.

   1. Google Search Console

Google search console (GSC) is one of the best content optimization tools provided by Google. It provides real-time SEO data that you can use for multiple purposes. It will allow you to diagnose technical problems, evaluate the site’s SEO tactics, boost page ranking and build an online presence.

google search console

Now, you might be wondering- How exactly does GSC work? 

This free tool assists marketers in understanding the Google algorithm and its procedure to grade web content. Here’s how:

  • It monitors organic traffic, click-through rates, and keyword ranking. 
  • Tracks web pages that are indexed by search engine crawlers. 
  • Troubleshoots mobile usability problems. 
  • Analyzes vital backlink data (including internal links, anchor text allocation, and top linking sites)
  • Resolving possible security issues 

All these metrics are used to formulate an effective content strategy, especially for existing web pages and blog content. 

pros & cons

    2. Ahrefs

Ahrefs is a multipurpose SEO tool; majorly used for backlink analysis, keyword research, and competitor analysis. It allows you to understand the target audience’s intent and elevate your content strategy accordingly. 

For instance, evaluating a competitor’s blog URL to shortlist ranking keywords. In addition, you can learn about keyword volume, post backlinks, and related keywords. It will assist you in building an outreach strategy to rank your website (and content.)

In short, this tool could be used to identify the areas where you are lacking and improve them. 

pros & cons

   3. SEOTesting

SEOTesting is among the best SEO optimized content tools. It automates the numerous tasks associated with the optimization process, such as understanding the content context and tracking changes, to adding value to the write-ups. 

seo testing

If you use this tool with GSC, the end results are marvelous. It streamlines the content marketing process with effortless page tracking and data reporting. This will allow you to understand the target audience’s tastes and preferences, thus, improving the blog’s information. 

The best part?… You can compare the organic search performance for a decided span of time. It will help you analyze the performance of content and implement necessary changes. 

pros & cons

   4. Grammarly

Grammarly has a paraphrase tool that provides detailed real-time suggestions to improve content quality. These suggestions are often based on “Correctness,” “Clarity,” “Engagement,” and “Delivery.” It helps eliminate typos and grammatical errors and makes the blog SEO-friendly.

grammarly

The tool additionally provides you the option to “Set Goals” to get tailored suggestions (according to the audience, domain, intent, and formality). 

For instance, in B2B writing, the audience would be “knowledgeable,” formality would be “formal,” and intent may be “information” or “convincing.” After setting your goals, Grammarly will help eliminate complex and unnecessary words to make the information easily understandable.

pros & cons

    5. Hemingway Editor

SEO optimized content tools checklist is incomplete without Hemingway Editor. To rank your webpage on Google, the information published should be clear and easy to understand. Using jargon, long sentences, and passive voice is likely to affect its readability score. That’s where the Hemingway editor comes into the picture.

hemingway

This tool helps in improving sentence structure for the target audience. It does so by fixing common stylistic errors, improving article tone, and eliminating grammatical errors. It additionally features grading metrics to refine the reading level by highlighting the hard-to-read sentences. 

In short, it is a must-have tool for proofreading content before publishing it over any digital platform. 

pros & cons

   6. Google’s “People Also Ask” 

Understanding and analyzing the SERP results is critical to evaluate the ranking of your content. For this purpose, you can reap the benefits of Google’s People Also Ask and related search features. It is an effective way to drive organic traffic and improve ranking.

google search

Now, the question is- “How to use the PPA feature?” 

You can conduct a Google search using industry-relevant keywords. There, you’ll find the PAA boxes among the top search results. The questions appearing on these boxes are generally related to the keyword you searched for. It’ll allow you to understand the user search intent and infuse the questions as an FAQ guide on your website. 

pros & cons

  7. SEMrush Writing Assistant

SEMrush is a renowned tool in the SEO world; thus, it doesn’t need any introduction. This tool has plenty of modules to tweak the content quality. It provides instant recommendations for content optimization, which are based on top-ranking Google articles.

seo writing assistant

You can access this tool using the WordPress plugin or directly from the SEMrush web app. 

The changes suggested generally include: 

  • Number of words
  • Semantically related words
  • Average readability score
  • Words to include
  • Where to get backlinks

Though it is a paid tool, you can take advantage of their 14-day free trial before making the purchase. 

pros & cons

   8. Yoast SEO

Are you using WordPress as your publishing platform? If yes, the Yoast SEO plugin is a must-try tool. This tool is fundamentally focused on On-site and On-page SEO. However, it could also be used for social media optimization. Perhaps, it won’t be wrong to say it’s an All-in-one SEO plugin.

yoast seo

It allows you to use unique titles, descriptions, and image Alt text for on-page and social media posts. This plugin further assists in determining the overall content score based on different ranking factors. This way, the content becomes more user-friendly; thus, its shareability increases. 

pros & cons

   9. Keyword Tool Dominator

Keyword Tool Dominator provides a wide range of keyword options related to your niche. These long tail keywords can be naturally incorporated into H2 and H3 content to drive organic traffic.

keyword tool

One of the best features worth mentioning about KTD is that it allows you to discover keywords for eCommerce platforms such as Amazon, eBay, and Etsy. It means you can use the information to optimize review pages, product pages, and other content types. 

pros & cons

   10.Surfer SEO

Finally, we have Surfer SEO on our “SEO optimized content” tool list. It is cloud-based software primarily used for on-page website content optimization. It is not a free tool; however, you can get a 7-day trial at $1. 

surfer

This software allows you to compare the top-ranking websites based on specific keywords and topics. The interface is quite simple, which makes it a beginner-friendly tool. 

Simply put, it provides data-driven answers based on in-depth content analysis. 

pros & cons

To Sum It All Up

For many, SEO optimized content is a vague concept. They are still abiding by the age-old techniques of keyword spamming, writing for search engines, and spinning content. Consequently, the results obtained are not desirable.

Of course, the greatest challenge will likely be to take a step back and evaluate how content is being utilized at your company. Is it most effectively and efficiently possible?

However, regardless of your company’s marketing budget, you’ll be able to boost your search engine results with these helpful tools as long as you put them to good use.

So, what’s the wait for? Try the tools explained in this article right away!

What is SEO Optimized Content?

SEO optimized content is a way in which we optimize the content to make sure it is visible to the web.

Is Google Search Console helps in content optimization?

Google search console (GSC) is a popular content optimization tool provided by Google. It provides real-time SEO data that you can use for multiple purposes.

Is Grammarly used as content optimization tool?

Yes. Grammarly provides detailed real-time suggestions to improve content quality.

What is Hemingway Editor?

SEO optimized content tools checklist is incomplete without Hemingway Editor. To rank your webpage on Google, the information published should be clear and easy to understand.

Is SEMrush Writing Assistant free?

SEMrush is a renowned tool in the SEO world; thus, it doesn’t need any introduction. This tool has plenty of modules to tweak the content quality.

Why Should Your Business Use a Performance Planner?

Posted on by Ekta Chauhan
performance planner

Customer schedules, routines, and behaviors are changing more quickly than ever. Due to this progression, advertising must devise fresh strategies to satisfy customers’ evolving needs.

For this reason, Google released a product called performance planner that focuses on budget planning for advertising.

Despite having less time, advertising today has more jobs to accomplish than ever before. 

To help you do tasks quickly, adapt to changes, and grow your business, Google is always offering improved tools and automated solutions.

Google performance planner

Your ad budget may be planned using the performance planner tool. You can examine how alterations to campaigns could affect important metrics and general effectiveness.

This effective tool predicts how campaigns will affect clicks and conversions. Its predictions are based on billions of searches and 24-hour updates to auction data. Additionally, it determines the appropriate marketing budget to use in order to acquire incremental conversions and conversion rates.

Using the performance planner feature, Google has often seen marketers get up to 43% more conversions. You may determine the anticipated monthly and quarterly performance of your campaign with this tool. Additionally, you may receive suggestions to improve campaign performance for the same amount of money spent.

google performance

                                 Source: https://lh3.googleusercontent.com/

How does it work?

The tool simulates relevant ad auctions using a huge number of search queries and is typically updated every 24 hours.

By including elements like seasonality, rival activity, landing sites, etc, it encourages relevant ad bidding during the previous 7–10 days. It then estimates conversions based on the various conversion rate categories displayed in the “Conversions” or “Conversion rate” column of your Google Ads performance reports.

Some ways how it can increase your campaign ROI

Today’s consumers anticipate a smooth interaction with your company. The performance planner might be useful in this situation. 

It enables you to keep a close eye on your account’s performance and offers suggestions based on shifting consumer wants and industry trends.

Your customers must be able to depend on your company given the escalating level of online competition. Making the most of your advertising money is possible with the help of the tool. 

The program determines the best offer by factoring in the likelihood that a user will convert.

You may use this to fulfill client requests and cut back on unnecessary expenses.

To increase the return on investment of your campaign, you may also utilize this tool to anticipate a variety of expenditure levels, performance benchmarks, and conversion goals.

You may benefit from Google performance planner in a number of ways, including:

Campaign optimization in real time

Today’s advertising must perform above expectations while working with constrained time and resources. You may balance these constraints with the use of smart bidding. It gives you the chance to save time and automatically get more performance out of every dollar you spend.

You may build, oversee, and manage your portfolio bid strategies across accounts using the planner at the manager account level. You may immediately increase performance across those accounts by integrating campaigns from many accounts into one portfolio.

As a consequence:

  • status updates
  • detailed performance statistics 
  • and top signals can help you gain a better understanding of how your bid strategy functions. 

This makes it simpler for you to comprehend why clicks, impressions, expenses, and conversion rate change in order to achieve the desired ROI.

Seasonality

You must adjust to the cyclical tendencies if you want to build a long-lasting and successful firm. Only by organizing your marketing effort in advance is this feasible. Pay-per-click management increases holiday season sales conversion rates while preventing overpaying in a competitive market.

You cannot just base your ad bids on your 30-day conversion and conversion rate history. 

You may find the differences that occur monthly, weekly, or even daily by looking at your sales history. To maximize the ROI of your campaign, you might also need to micro-segment your PPC data in order to find these insights.

ROI

Several brands are impacted by seasonal ups and downs. This is now taken into account by Google’s performance planner when making forecasts. Seasonality will be taken into account for any time frame you select for a prediction. 

The predictions made by this tool are based on Google’s historical search queries for comparable time periods, regions, and categories from previous years, as well as year-over-year increases.

Rivalry and competition

You need to have a crystal-clear understanding of the state of the market when creating an advertising strategy. 

Consider researching the viability of a local PPC approach for your specific business if your brand reaches several areas inside a single nation.

You may use the tool to see how competitive your sector is. You may use it to identify the most advantageous and cost-effective locations to promote your goods or service. 

This tool may be used to thoroughly assess the market.

Additionally, you may view the most costly and well-liked terms associated with your brand in a certain region. The most costly but not necessarily the most popular keywords may also be found.

Raising key indicators

Growth is a crucial statistic for startups that determines their destiny. Early-stage businesses with little budgets rely on rapid, huge growth. 

Due to the startup culture, everyone frequently has to employ analytical, accessible, inventive, and creative methods to drastically boost their ROI.

With the aid of a performance planner, businesses can draw in and keep customers by regularly updating their offerings. 

It may be used to gather consumer feedback, allowing you to constantly assess your progress.

You may simultaneously sell your product to generate ongoing growth and monitor the outcomes of those efforts. You may use the planner to compare outcomes to earlier periods and make plans to increase the ROI of your campaigns, such as conversion rate or impressions.

New possibilities in the market

In a market that is always changing, it can be particularly difficult to keep up with client demand fluctuations. 

To respond to these changes, the performance planner offers targeted, real-time advice. You might use it to investigate fresh possibilities for your marketing.

You can optimize the utilization of your resources with the aid of a performance planner. You may use it to better analyze seasonal highs and lows, plan your advertising budget, manage budgets across campaigns and boost conversion rate.

Performance evaluation

It’s critical to regularly monitor your performance in a volatile market. You may track your campaigns in real time using the tool. It makes it easier for you to respond quickly no matter where you are.

performance

In order to make this tool helpful, Google continues to invest in new features and responds to user input. It seeks to tailor the tool so that it works alongside your marketing initiatives.

This tool allows you to:

  • On the Overview tab, look into company-wide trends and performance details for all of your accounts.
  • Use optimization score to prioritize ideas across all of your accounts and improve performance at scale and increase conversion rate.
  • Manage campaigns and assess account-level performance.
  • It simulates relevant ad auctions to give you an understanding of your campaigns’ anticipated success and to offer suggestions on how to make ads more effective for the same budget.

Make plans in the most effective way

The variances in consumer behavior are leading to the emergence of a number of new growth opportunities in search.

By presenting you with a performance plan with anticipated clicks, conversion rate, and conversion values based on different spend levels and ROI objectives, the tool takes the guesswork out of the process.

This tool is now available for planning search campaigns with shared budgets. It’s a terrific approach to make sure your budgets are set appropriately to take advantage of fresh search growth opportunities. If you need guidance to get started with a performance planner, expert advice is available aplenty.

Conclusion

Google can provide information on three important parameters, namely conversion rate, cost per acquisition, and spending when you develop a strategy. 

Google will forecast how changing any of these three factors would affect the effectiveness of your marketing campaign. 

The key performance indicators (KPIs) change in real-time, and before taking any action, Google shares the information with you.

What is performance planner?

Google performance planner that focuses on budget planning for advertising. You can examine how alterations to campaigns could affect important metrics and general effectiveness.

How does it work?

The tool simulates relevant ad auctions using a huge number of search queries and is typically updated every 24 hours.

How it can increase your campaign ROI?

It enables you to keep a close eye on your account's performance and offers suggestions based on shifting consumer wants and industry trends.