As a blogger, you must know “What is unique content and how to create it?.” It is a side hustle for every new writer to craft something unique and valuable. Everyone on the internet consumes content, be it in the form of direct informational blogs or product descriptions that you are about to purchase. In actuality, content exists on the internet to complement everything else that exists on the web. Having stated that, the essence of content is its uniqueness. In this guide, you will learn what unique content is and how to create completely unique content to attract users. So, let’s dive right in!
With so much content on digital platforms today, creating something unique is getting difficult every time. Thus, the competition is getting tougher. While producing content is important, some authors have trouble coming up with fresh, original ideas. There are blogs and articles on the Internet that cover nearly every facet of life.
You must develop a fresh idea to interest your target audience, whether you want to write for your personal blog or have a business to market. Any topic you choose, though, has probably already been written about extensively by other authors. And in order to make your writing truly unique, you must uncover something that has been left out or under-examined in these areas.
Everything has two sides. For instance, when you look for something over the internet, you come across numerous sources that provide you with the same information written differently. We are always exposed to too much information hence plain writing won’t be enough to attract readers to your post. Certainly, you need some impressive writing skills to keep your readers occupied with your content.
What Is Unique Content?
Unique content is being the only one of its kind. It is designed with the aim to make it completely different from the rest of the content available on the web. By unique, it does not mean you write something no other person has created by now. However, it means you create something informative and look at the subject from a different perspective keeping the content engaging to capture your readers.
“According to a study, 95% of organizations use unique content in their marketing efforts.”
The web is loaded with information, be it any topic or any niche, the only thing that can get you readers is the uniqueness of your content. If you can create something unique, you win the half-battle right there. That being said, people look for unique content that serves the purpose entirely.
What is Thin Content?
Thin content refers to the information that serves little to zero purposes to your clients. More precisely, it is the content that is auto-generated, and it has been taken from some other websites, or all doorway page content is considered thin content. So create something original and try not to copy the content from any other website.
Importance of Unique Content to Rank Higher
Content is important when it comes to your website’s ranking. You’re more likely to appear higher in Google search results if you can provide interesting and helpful content that keeps visitors on your website for an extended period of time. Yes! The effects of original content are both immediate and lasting. You only need to focus on creating noteworthy content, further improving your ranking in search engines.
Users and Google both appreciate original content that they haven’t seen elsewhere. But it’s also true that you can’t just make something up; you need assistance and resources in order to develop something special. Creating content must be relevant, have a solid foundation, and contain extra details to help people achieve their goals.
Unique Content Supports SEO
For several reasons, SEO values unique content. The main drivers are your target market, current clients, and website visitors interested in reading content they haven’t seen before. Google rewards original content with a higher score if it discovers it to be valuable and relevant to the search query.
Google will reward you when it discovers that you are giving users useful and appropriate content. However, if it discovers that you are utilizing duplicate content or that you have copied the content from another website, it will also penalize you.
The content you post has a significant impact on the overall SEO of your website. If the content you’ve added isn’t appearing in the search results, Google may have penalized the site by dropping it to the bottom or not indexing it at all. Therefore, it is advised to produce original content to ensure the success of your website.
How to Create Unique Content for Your Website
Every phase of website development will require content. It’s your responsibility to craft something original and extraordinary. Every writer and anyone dealing with online content must know that content is king. However, there are circumstances in which you may use duplicate content. For instance, you may use quotations and include a statement given by any notable figure related to the subject of your writing in its exact form.
But if you take care of a few little things, you will possibly come up with a mind-blowing piece of writing that can engage your audience and generate revenue for you. Here are some tips to make your writing strong and effective.
Unique Content Vs. Plagiarised Content
By now, you have read a lot about unique content. You should not forget that people are using plagiarised as well as copied content. Basically, plagiarism refers to copying someone else’s content and publishing it on your website as your own. It includes copying the content as is and without crediting the source.
You may find it easy and convenient to copy and paste the content and publish it as your own. But the repercussions of doing so will be severe. Your website ranking may drop, or even worse, your website may get banned by Google. Whenever Google bots find plagiarized content, they punish the copying site.
So, it is suggested to create your own original content and never copy content from any other source without crediting them. On the other hand, creating your own unique content will help you keep your audience engaged and interested.
Common Mistakes While Creating Unique Content
You have read a lot about unique content and content creation by and large. But you should also know that there are certain things that you should avoid while crafting content for the web. Let’s go through some common mistakes you may also be making while crafting content.
Stopped Updating the Existing Content
Make sure your website’s current content doesn’t get outdated or obsolete. For instance, you published content three years ago that was popular then and received readers’ responses. But over the years, you did not make any updates or additions to it. As a result, you opened the door for your rivals to outrank you at that time. This further results in readers leaving your site and going to those of your competitors.
The benefit of updating the existing content is that you will not have to write everything from scratch. The writing is there; you just have to polish it from time to time. So, make a habit of updating your content so that you don’t lose even a single user.
Fail to Use Keywords Strategically
Undoubtedly, keywords pave the way for users that can lead to your website. The catch is you should know how to take advantage of keywords and include them in your writing. Keywords can make your writing unique and readable. Add them wisely without getting involved in unnecessary keyword stuffing.
If you have failed to add keywords strategically in your previous writings, you will surely lose your readers. There are ways to add keywords to strengthen your writing that easily attract the audience. On the other end of the spectrum, people make a severe mistake by not doing thorough keyword research before initiating writing. People may miss the mind-blowing piece you wrote just because you haven’t added the necessary keywords.
Fail to Proofread
The worst thing you could do to your writing is to forget to proofread it. Proofreading is crucial. Never undervalue the importance of proofreading. The amount of time you have spent creating content should be the same as you require to spend on editing and proofreading it.
Content that has been thoroughly proofread allows you to catch errors before others do. Making errors while writing is normal and acceptable because human error is inevitable. However, reading it again and making necessary changes to the content will improve your writing.
Proofreading is a skill, and people hire professionals to proofread website content. It is good practice to proofread the content you create multiple times. There shouldn’t be anything wrongly written or anything that’s not making any relevance to your topic. Proofreading is not only about underlining the mistakes. Proofreading involves more than just highlighting errors. But it also involves vetting the content for quality, originality, and relevance. Therefore, make sure to proofread your writing twice.
Not Using Internal & External Links
Linking is an integral part of content creation, whether internal or external. Internal links are often not given much attention. However, if you have some content on your website that you think is relatable to the current topic, you should add a few internal links too.
Whereas, if you don’t have any external link in your content, that’s a sign of a weak content strategy. Content with useful information must include a few internal (if possible) external links. Your content will become more enticing and interesting as a result. Users will continue reading by clicking on the links, which may also result in a decreased bounce rate.
Writing Without a Clear Understanding of Your Audience
Starting to write without having a solid understanding of the target audience is another critical error that can undermine the impact of great writing. People’s general perspective is to attract user attention. However, you should strive for the appropriate demographic. Getting visitors to your page is beneficial, but your main focus should be on generating leads that will ultimately result in revenue.
Your business will decide what type of audience you need. If everything is well-researched from content to the audience, no obstacle can stop you from achieving your goal.
Starting Without Clear Aim and Structure
The aim of your blog, website, landing page, or anything that you are creating should be crystal clear to you. Sometimes people start with the aim but get lost mid-way, hence losing the complete tone. It is essential to remember why you started in the first place. And the blog you are creating should be aligned with your business.
The structure of your writing will determine the flow of your writing. And this is exactly the place where many people make mistakes. Directly jumping on writing the stuff won’t help rather, emphasis on crafting a structure first. It’s like having a blueprint ready. Don’t make this mistake with your writing; create a structure beforehand.
Using Plagiarised Content
Google hates plagiarised content and imposes major penalties on a website if found. People commonly copy content from other sources and publish it on their websites without giving the original author any credit. Needless to say, they publish the content with their own name.
No one likes duplicate or copied content. Even you won’t like it if someone copies your content and publishes it on their website with their name. The effort and time you have invested in creating that masterpiece of content should remain on your website and benefit your users. Never use plagiarised content for any purpose on the web.
Tools to Create Unique Content
You can use several tools to enhance the quality of content you create. Sometimes it might be challenging to come up with anything original and creative, especially when you are writing for the majority of the day. To help you eliminate your productivity blocks, using these tools or plugins can be a great solution.
Here are some helpful writing tools to use.
- Hemingway Editor
For enhancing readability, use the desktop application Hemingway Editor. It draws attention to mistakes, including passive voice, excessive adverb use, and unclear or unnecessarily complicated phrases. It is a free app that anyone can use to reinforce writing. Use the Hemingway app to raise your readability rating if you’re a blogger, freelancer, or just someone who likes to write for fun.
Grammarly has established itself as one of the top writing tools, with over 10 million active users. It enables users to proofread written work for errors, punctuation, sentence formation, clarity, engagement, delivery, and correctness. It comes in two variants, i.e., free and premium.
The free version has many features, such as spelling errors, grammar, and punctuation mistakes, that can help a beginner to create something original and error-free. Whereas the premium version offers styles and recommendations for ideal writing practices.
Grammarly can be used as a browser extension or as an app to check writing on various platforms, including Facebook, WordPress, Google Docs, and many others.
Keyword Research Tools
- Ahref Keyword Explorer
You can perform several keyword searches and get data based on particular keywords using Ahrefs Keyword Explorer. It provides you with plenty of information based only on keywords and directs you to understand the factors like keyword difficulty, search volume, and search traffic. You will receive detailed information about the factors that will impact the quality of the content on a large scale.
- SEMrush Keyword Research Tool
Another incredible solution to learning about the keywords is the SEMrush Keyword Research Tool. Complete information about a website that helps you spot trends gives you a keyword list relevant to your campaign and displays how your rivals use these terms. The free version of SEMrush allows using the tool for ten searches per day.
- Google Trends
Google Trends provides you with search results that people are making on Google on a daily basis. When you get to know what people are searching for on search engines. Moreover, creating topics and finding sources to fetch the information becomes easy. Google Trends also shows the search volume for a specific time period, and you can choose which country you wish to check the trends for. You may also choose between Web Search, Image Search, News Search, YouTube Search, and Google Shopping to see how people are reacting.
Visual Content Creation Tools
Canva is a big name when it comes to visual content creation. Anyone from a beginner to a seasoned graphic designer relies on this tool to get beautiful images for their web content. It is an incredible tool for creating images with the flexibility of the drag-and-drop feature. You can easily save time with Canva.
Piktochart is another useful and powerful tool for creating infographics, charts, reports, and other graphic designs to enhance your website. Over 11 million people are using this tool around the world. You can edit your existing videos with Piktochart and add them to your website. It has three different variations, including one free and two paid versions. You can choose whichever you find suitable.
How to Use Unique Content to Strengthen Your Backlink Profile?
Creating a backlink profile is absolutely necessary because it will boost your website ranking to a great level. When you have backlinks from authority sites, Google will consider your website one of the reliable sources of information. The crucial factor in gaining backlinks is the quality of content you have on your website. Backlinks created using editorial content stay there for a long time and positively impact your Google search results. If you think you can not initiate backlinks, you can contact an agency to do that for you.
Outreach Monks is one of the leading link-building agencies that can help you build high-quality backlinks to strengthen your business. A team of professionals will prepare effective campaigns to get you more top-quality backlinks. You can try to learn by yourself.
Learn How to Leverage Unique Content to Boost Content Marketing?
I hope after reading this guide, you now understand the importance of unique content. Content marketing is a type of marketing that involves the strategic creation and sharing of content digitally. It may also include audio, video, graphics, and images. The principal objective of content marketing is to promote the services and products you are offering. The relevance and quality of content will determine how well it is going to perform. Thus, focusing on quality content is what you need to do at first. If you still have any queries about the content or its uniqueness, feel free to leave me a message in the comments box below.