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5 SEO Tips for Image Link Building to Generate More Traffic

Image Link Building

Nowadays, images are just as valuable as text content since they help you to understand each piece of your text better. But that’s not all! In addition to having a direct emotional impact, images have a unique ability to attract links. You might have noticed that most websites feature images on their pages to encourage image link building. Why is this?

It is because images have a unique way of engaging people and making content more interesting than plain text alone. They contain much more information than words, show more details, provide more meaning, and help people understand what’s being discussed. Another reason is that they offer a tremendous opportunity to provide extra added value as they build credibility with social sharers.

However, not all images will attract high-quality links. Furthermore, most images won’t attract links at all. Therefore, you have to know how to optimize your images for link building before submitting them to the World Wide Web. Let’s immerse ourselves in this topic a little bit more!

Image SEO Best Practices: How to Create Image Backlinks

1. Create Images That Others Want to Embed

The power of an image comes from its ability to convey information quickly. When we place an image on our website, we are essentially inviting others to share it on their websites. The holy grail for encouraging image link building is to create an image that others naturally want to use. If your image is on-trend and provides helpful information about a relevant topic, it will likely attract backlinks.

To make the most out of your image link-building strategy, use Google Trends to determine if you’re on the right track.

Google Trends

The tool tells you what people are searching for and which terms are trending. Simply enter a keyword and Google will show you the hottest related queries and help you see how popular they are in search. Next, you should find interesting data about the topic. Create an image from the data and share it on your website. Once you have generated an image that other people may want to embed, you’ll be able to encourage image link building. But, first and foremost, let’s highlight the most common types of images that tend to gain backlinks:

  • Infographics

Infographics are visual content that combines attractive pictures, data analysis, statistics, and exciting ideas in a single picture. An infographic requires a lot of thought, however, and is not usually intended to be a standalone piece of content. Instead, it should be used as an original way to supplement on-page content or provide additional value that readers will appreciate.

  • Graphs

Graphs are popular for image link building because they tend to be evergreen content. There will always be people who need a graph of some sort in their articles, and if you’re the one that creates it for them, you’ll have a chance at getting a link back.

  • Product Photos

Every customer considers product photos as a significant part of the eCommerce business because they allow you to see what you’re buying. Every product that can be purchased online should be depicted in photos. This gives customers visual stimulation and gives them more information about the product. However, the main disadvantage of product photos is that people often steal them from their websites. Therefore, keeping track of your images and ensuring you’re credited as their source is wise.

  • Maps

The easiest way to encourage image link building is to leverage maps. While people are busy navigating mobile devices, desktop users are accessing maps more than ever. For a travel blogger or someone who has a website about getting from point A to point B, having a map optimized with relevant alt text can make the difference between being linked to or not. Additionally, maps can increase visibility and influence search ranking.

2. Make Your Pictures Visible and Easy for Image Link Building


Finding the right keywords to target with your images makes them visible and easy to link. You can use a Keyword Planner for this purpose. Google’s Keyword Planner is a free tool to help you discover new keyword ideas, see their search volume, and analyze their competition.

Alt Description and Title

When opting for the right keywords, think about the alt description and title behind each image. These elements accurately describe what the image depicts and thus help search engines understand the content of your images.

Google Trends

However, avoid using too many keywords as it can lead to undesirable side effects such as your page not ranking well for those terms or even penalization by Google.

Tip: If you have multiple images in a row on a page, it is still important to have an alt description for every single picture, as browsers display just one image at a time unless you tell them otherwise through CSS or JavaScript coding.

Anchor Text

Search engines use the anchor text displayed in your link to determine how relevant the page is for search terms. The goal of anchor text is to make it easy for web crawlers and search engines to understand what your pages are about. Therefore, when writing anchor text, ensure your website is accurately represented by carefully selecting descriptive words and avoiding spammy keywords that aren’t relevant to your site’s content.

Embed Codes

Embed codes are tiny code snippets that you can provide to bloggers and other content creators to make it easier for them to link images and videos in their posts.

Embed Codes

You can even generate embed codes for different sizes of your images, enlarging or reducing them with the help of an image resizer so that your images load properly on mobile devices. Embed code generator tool will help you create a rich image code with links, titles, and descriptions so your post can be easily shared. Simply fill out all the necessary fields and generate your embed code.

Embed Code Generator

3. Request Attribution of Your Image

The proper attribution is a matter of ethics — it honors the creator and helps others to find them. Unauthorized usage is a major pain point for creators who want to protect the value of their work. There are two main reasons why people don’t always honor the creator:

  • People do not know exactly whether it was you who created the image. They find the image online and think it is a public domain or part of some royalty-free collection.
  • People do not think it matters. They forget to attribute images or simply do not want to do so since it takes a lot of time and effort to track down the original source.

So, it is clear that when using images from another website, it’s important to attribute them correctly as a sign of respect and gratitude toward the original creator. This can be accomplished by adding a visible watermark or link on a website, in the text content describing an image, or within the code that shows up when you click on an image link. To find images that were used without permission and proper attribution and discover unauthorized pages, use a website backlink checker by SE Ranking. Among all backlinks, you can filter only images and get all the needed information on each backlink itself, its type, trustworthiness, anchor, the target URL, etc.

Backlink Checker

As an image owner, you can protect yourself from image thieves by including a notice on your images that attributes them to your website, like a watermark. This gives people the information they need to credit you for your work and prevents others from benefiting from it without permission.

4. Ask for Links from Existing Attributions

You can also use Google’s reverse image search to find websites currently using your image. It’s easy to do since it only takes a few minutes to wrap up. Upload or paste the URL of your image into the search bar, and Google will return a list of sites where it thinks your images are being used. Sort them by identifying which images have attribution, which ones have improper attribution, and which ones are used without permissions or backlinks.

If you have found an improper attribution for your image, you have the right to send an email requesting a proper one. But what is improper attribution itself?

Websites that provide images via a file link instead of directly to the page are not properly attributing. Image file links must be removed from the web and replaced with direct links to the pages where they reside.

Links to posts instead of images ensure that the credit for the post, including a particular image, goes to the original author. It also allows you to attract more traffic and get backlinks to your website’s pages, which will help you improve your overall content strategy.

5. Outreach to bloggers to promote images

So you’ve created an image that you think will help someone else. Now the real work begins; let’s take a look at the process of reaching out and emailing bloggers also known as blogger outreach a link to your image that they might want to share. The same process applies to outreach via social networks like Twitter and Facebook.

First, we need to find the right people to reach out to. For instance, you can find people by simply browsing Google News. Once you find them, send them an email with the images attached to it and let them know that it is free for them to use the images on their website with the proper attribution.

6. Submitting to Directory Sites

Another great way to build links with images to your site is by submitting them to directories. There are three types of directories where you can submit your images: paid, free, and niche. Like everything else in SEO, directory submissions have grown more competitive over time, and it’s getting harder to get listed in top-tier directories.

Before launch, you need to research possible directory sites that accept images. Each category has its strengths and weaknesses, so you should consider which ones suit your audience the best. To simplify the whole image link-building project, feel free to outsource this task to a professional white label link building agency like Outreach Monks and continue with your own business.


In short, building links with images is often thought of as much less valuable than text links. To some extent, this is true. However, SEO experts know that these links can serve a purpose. Since many people like to steal appealing images from other sites, sometimes without permission, it would be reasonable to react properly and take the necessary measures to build links with images. This includes finding websites that use your images without permission and backlinks or those with improper attribution and asking for proper attribution.

What is more, you can naturally attract those who would like to build links with your images by creating images on popular topics or reaching out to bloggers to promote your visual content. You can also leverage link building services, guest posting, and niche edits. Whatever method you choose, remember to constantly monitor your image attributions and apply our 5-step guide on how to build links with images mentioned above. Good luck!

What is Image SEO?

Image SEO is the process of optimizing images on your website to get more traffic and visibility.

Why Image SEO is Important?

Image SEO is important to improve user experiences, visibility, and rankings of your content in Google. They offer a tremendous opportunity to provide extra added value as they build credibility with social sharers.

What are Infographics?

Infographics are visual content that combines attractive pictures, data analysis, statistics, and exciting ideas in a single picture.

The Importance of SEO Content Writer for Your Business

SEO Content Writer

SEO promotion is an extensive set of works on website optimization. This includes writing special texts that help increase traffic, rank top 10 in search engines, and increase conversions. A specialist engaged in creating these texts is called an SEO copywriter. His or her skill is SEO copywriting, strikingly different from the usual copywriting.

What is SEO content writing?

SEO copywriting should be understood as a method of writing texts for the website, which helps it to get on the first page of search engine results for specific thematic queries. In this case, the text has two key tasks:

  • To be helpful to the reader and address his or her question
  • To contain the key phrases that are used to promote the website

Unlike the usual copywriting, it is crucial not just to write the keywords, but to distribute them evenly throughout the text, to trace the frequency, and to ensure a good uniqueness. The SEO copywriter should make the content readable and technically competent, solving the problems of the business for which it is created. To do this, an SEO content writer should go into the essence of the business, analyze it and the needs of the target audience, set goals for the text and competently solve them. SEO copywriting is aimed at the future, so it works long and effectively:

  • Increases a website’s position in the search engine results
  • Increases organic traffic
  • Reduces contextual advertising costs

It is up to the copywriter of SEO texts to optimize the text for the requirements of search engines and the needs of users.

What does an SEO content writer do?

A content writer is a specialist who creates various texts: information, advertising, product cards, filling the main sections of the website, etc. The prefix “SEO” shows that this specialist can optimize these texts for user queries and search engine requirements, helping the website get into the top 10 for thematic keywords.

Such a specialist is involved at the stage of search promotion after the semantic core. He is included in the process of optimizing the content on the website. Although all content must be optimized, including links, descriptions, and images, the texts are given a leading role in the eyes of search engines. It works like this:

  • SEO specialists select search queries for which to promote
  • Key phrases are clustered and separated them different website pages
  • The content plan is prepared with topics, keywords, and requirements, which the SEO copywriter will use

In this case, the task of a professional CEO copywriter is to develop high-quality texts that will solve such problems:

  • Answer the questions of users who come to specific queries
  • Increase confidence in the website
  • Contribute to the SEO promotion

An SEO copywriter is not just retelling what someone else wrote before but makes valuable content that solves the issues of both users and businesses.

Why is SEO content writer important for your business?

SEO content writing is more than just copywriting or journalism. SEO content writing is an activity that requires not only an excellent knowledge of the English language, fundamental basics of SEO, and the presence of uncommon creativity but also some other skills. A skilled SEO content writer must be a bit of a marketer, a psychologist, and an analyst.

SEO content writer drives search traffic to your website

Despite the popularity of social networks and messengers, Google and Bing are at the top in traffic. Consequently, search engines remain the key sources of traffic to the website. According to Intergrowth, online retailers receive approximately one-third of visitors from search engines.

Website Traffic

Content projects, such as corporate blogs, media, and information websites that make money on advertising, tend to have an even higher share of search traffic. This can be seen with the help of Similarweb.

Media, brands, and agencies are not only interested in search traffic because of their potential volume. The important difference with other channels is that you do not have to pay for each click and link to the website, as in contextual and targeted advertising.

SEO content writer saves your money

At first glance, an investment in a PPC specialist seems more attractive than an SEO content writer.

The entry threshold for hiring a PPC specialist is $50-$100, and payment is made according to the rate (bids) for each click to the website, i.e., PPC is manageable and predictable. Advertising comes out instantly in some cases 3-4 working days after launch.

The entry threshold for hiring a writing company is $300-$800; payment is in the form of fixed or variable rates for writing the content. The first results are not earlier than 2-3 months, sometimes 4-6 months. This tool is not predictable because it depends on search engine algorithms, which change frequently.

The cost of visitors to the website from the organic search results can be 2-3 or even 5-10 or even 100 times lower than the price of attracting one website visitor from the PPC.

Suppose your website attracts 120-220 unique visitors from different search engines daily, or about 6000 per month. And the cost per click in contextual advertising is about $2. To attract an audience of 6000 unique users per month, you would need to spend $2 x 6000 = $12000 per month! Of course, your budget for an SEO content writer will be much less.

SEO content writer builds your image on the web

As we know, contextual advertising is characterized by a quick launch. You can make a website on the constructor and place $50 in Google Ads. Literally, in 1 day from scratch, you can become a full-fledged market player, offering its products and services on a par with competitors.

In the case of SEO content, to occupy the top positions, you need months. Respectively, the website was not created yesterday.

And consumers are beginning to understand this! If we take B2B, where the customers are entrepreneurs who use contextual advertising themselves – this component plays an important role. For example, for our Outreachmonks website to occupy the top positions in search engines is fundamentally important regarding customer image and perception.

There is also such a thing as the quality of search results. If we want to advertise the Outreachmonks website through contextual advertising on the word “car wash,” Google will show the website on this word for our money. And the user will go to the irrelevant web page.

In organic search results will never be a website that has nothing to do with the search query. This has also been noticed by many users of search engines and now created a whole audience of people who ignore the links, not wanting to waste time looking at websites that do not meet their expectations.

SEO content writer improves the user experience

A search engine’s main task is to give the user a quality response. That is, to choose among various websites the most relevant, convenient, informative, and authoritative. This is what SEO content writer works on.

Thus, when an SEO content writer does competent SEO texts, you not only increase traffic to the website but, in parallel, improve the user experience. Valuable information and informativeness give the visitor a reason to stay on the website longer, return, make orders, and leave requests.

Increased traffic and leads and improved behavior on the website can only be expected with quality SEO content. It makes your website SEO-friendly.

SEO content writer boosts the website in search engine rankings

SEO-optimized texts increase a website’s position in search engines. This is not a quick process, but so far, this method of promotion remains optimal in terms of the cost-benefit ratio. Of course, SEO promotion is not only about copywriting, but high-quality written content is an important part of it.

SEO Ranking


When users visit a website, they want to know what they can find there, including what the company does and its advantages over its competitors. Therefore, the question about filling the website with SEO content does not arise – articles are definitely needed. Another issue is that for a commercial website, you need not just articles but texts with SEO keywords. Each SEO content is designed for one web page responding to user queries. The text tells the searcher and the client about what can be found on the website and how to order a particular product or service.

The more SEO articles, the more likely the user will go to the website for low-frequency queries. A person looking for a particular product or service, such as the decoration of the wedding ceremony, will go straight to the right web page and not “get lost” in the website’s structure. He can read about what the company offers and choose whether to contact it or not. The more articles an SEO content writer writes on the website, the more traffic you get and leads.

What is SEO content writing?

SEO copywriting should be understood as a method of writing texts for the website, which helps it to get on the first page of search engine results for specific thematic queries.

What does an SEO content writer do?

A content writer is a specialist who creates various texts: information, advertising, product cards, filling the main sections of the website, etc.

Why is SEO content writer important for your business?

SEO content writer drives search traffic to your website, saves your money and builds your image on the web.