The eCommerce website landscape is competitive. To ensure your website is visible to your target market, you must rank high on search engine results pages (SERPs). Because if people are looking to buy and they cannot find you, they will not buy from you.
You can go for digital ads, but day-by-day competition is increasing, and ads are getting costlier. A bidding war with big brands is not the thing you should go for, and that is where eCommerce SEO comes in. It is the best way that makes you less reliant on paid ads, rank in Google searches, get more organic traffic to your website, and helps you enhance your sales.
Not sure where to start with SEO for your eCommerce website?
Check out the tips below to learn how to optimize your site and convert visitors into buyers or look for a local SEO agency to optimize your website.
1. Find The Right Keywords In Your Niche
Answering users’ informational inquiries on a blog is one way to delve deeper into content marketing; for example, they might wonder, “how to use a ceramic diffuser.” However, as you get started with the eCommerce SEO checklist, your main task is optimizing your product pages, product categories, product names, and descriptions to rank relevant keywords. You should understand that many companies in the market would compete with you. There are many general terms that people search for. So that is why you should focus on long tail keywords where people look for specific products. For example, very few people search for “white ceramic diffusers.”
2. Image Optimization
High-quality product photos are essential for eCommerce success. Images play an important role in any website because when people search for any product they are likely to pay more attention to images, but you do not want to sacrifice website loading speed. You can use images to help the visitor navigate the page and find the products they are looking for. A good rule of thumb is to ensure your images are no larger than 100KB.
3. Use Schema Mark-Up
One of the most useful features for your eCommerce website is the schema mark-up – it is beneficial for your user because it will show detailed information about a product when people search for your product. It is also helpful to get ranked for Rich Snippets. Schema is the code to organize the content in a way that search engines can better comprehend the content and function of a URL. The number of reviews a product has and its rating are very important. This, in turn, will motivate them even more, to click through to your website. However, you can manually get structured data for your products and use the app plugin by subscribing monthly or yearly.
4. Clean Up Broken Links
Broken links are the most negative thing when it comes to the eCommerce SEO checklist, as they can have a significant impact on your e-commerce link-building efforts.. Make sure there aren’t any. These broken links are the dead end for any visitor, and it directly affects the website bounce rate because it is more likely to lead a visitor to leave the website. There are many tools available that can be used to discover broken links or 404 pages, and you solve these errors by redirecting or replacing those pages, which will navigate the visitor to the other part of the website.
5. Optimise The Website For Different Devices
eCommerce pages that need to be optimized for mobile are missing out on a huge opportunity. In 2019, Google released a policy for mobile indexing, which put more weight on mobile versions of websites. According to a survey, in the last quarter of 2021 on a website, more than 50% of traffic comes from a mobile device. Therefore, Google also scans the mobile version of your website. Shoppers interact with your website from different devices. It must be ensured that the experience is consistent with every touch point. When Google crawls the website on different devices, it also looks for similar content on all devices, images and videos are optimized for various devices, and many more points. So before publishing any page, always check the experience on all devices and make sure you check everything on your eCommerce SEO checklist.
6. URL Optimization
URLs are extremely important for both user experience and eCommerce SEO. They help visitors know what they can expect from a link and let search engines index your pages correctly. Avoid using long URLs full of numbers and lacking relevant keywords. You should replace the “Space” with “Hyphen” and avoid using other marks as it directly affects SEO. Also, the suggested length of the URL is 60-80 characters, that don’t include any numeric. A good URL structure is always helpful to Google to crawl and index a page.
7. Focus On Internal Linking
An internal link is any link that connects one page of your website to another. Although this has a greater influence than backlinks from authoritative outside websites, linking to your content can also help eCommerce SEO. Therefore, when you do internal linking of products or pages, it tells Google that these pages are also important to be crawled. A wise practice to generate organic traffic is to promote “How to” or “Top 5” which helps the visitor to explore other products you offer.
8. Link Building
If you want to sell more products and earn referral traffic, backlinks are a great way to do it. However, you cannot link product or category pages on all websites. Therefore, you should have blogs others can relate to in their posts. Therefore, creating backlinks should be the top priority in your eCommerce SEO checklist. High authority backlinks indicate to Google that you are a relevant and authoritative website that people should see. The best way to earn quality backlinks is to find websites similar to yours and contact them for a guest post. Another way to get backlinks organically is you can answer people’s questions for which people are eagerly searching. If you’re looking for link building services that specialise in guest posting, niche edits, blogger outreach look no further than Outreach Monks.
9. Avoid Re-Writing
When you have more than one similar product, you might think it would be okay to use the same product description and change a word or two. However, if possible, always try to come up with new and unique descriptions for each product. It is hard to avoid duplication in content when you have multiple similar products. Still, you have to manage it because it cannibalizes your website and affects your ranking in Google searches. We suggest that by adding more detail about a product, try to tell a story or sell an experience of your product. As an eCommerce brand, you will obviously expand your categories and, at that time, make sure that you do not repeat or duplicate the categories because it can affect your SEO ranking badly.
10. Blog Page
Your blogs can be a valuable tool for ranking in search engines for various keywords related to your product and industry. Google always ranks the content which seems to meet the intent higher. A tried-and-true way to get organic traffic that can be converted into sales is a blog that has relevant keywords. Optimizing your blog content for search engines can increase the chances that potential customers will find your blog and then be directed to your product pages, where they are more likely to purchase. In the beginning, blogs may not drive sales for you but they will surely provide educational content to the visitor who is looking for some specific product and it can be a voice of your brand. Your blog should not only include the content but also it should provide answers to the query of visitors.
If you wish to be a well-established eCommerce brand, then the most important thing is a well-optimized website when you want to reach the largest possible audience.
Yes, it will obviously consume more time to plan an eCommerce SEO checklist for a website. Still, it is an investment because, with consistency, your business will definitely see increased results. Before performing any task from your eCommerce SEO checklist, ensure that you get a detailed audit report and analysis, so nothing goes off-track. Anything that remains unchecked in the eCommerce SEO checklist will cost you money and more than the time you invested.
A solid eCommerce site allows you to know about your visitors, like the source of visitors, the age category they fall in, and from which location they are from. However, additional functions are performed by the eCommerce website. It also helps you track the things going wrong, bringing those things back on track. For example, traffic from unnecessary sources, offerings that do not attract, and abandoned cart and their reasons.
In order to rank on the SERPs, you can consider all these tips while optimizing your profile. With the help of an expert SEO, you can avail all the local SEO services. Get in touch with the experts to create a useful and effective eCommerce SEO checklist that helps increase revenue generation for your business.
What Is eCommerce SEO?
E-commerce SEO is the process of boosting organic traffic and ranking online stores. It includes enhancing product and category pages, implementing link-building strategies, improving website structure, and more.
What Are The Best Ways To Optimize Your Site For Shopping?
To optimize your size for a better shopping experience, you need to understand why potential customers are going back. Accordingly, you can implement tactics to optimize your website for different devices, fix broken links, provide quality content and improve the site’s loading time.
How To Do An eCommerce SEO Audit?
An eCommerce SEO audit aims to evaluate your website’s organic visibility and pinpoint any problems or opportunities for improvement. You can use SEO audit tools to analyze your webpage to evaluate loading time and on-page optimization.
Paid Search Or SEO: Which Is Better For eCommerce?
SEO is vital for effective eCommerce marketing because it increases your company’s visibility. Though the optimization process is time-consuming, the results are long-lasting. PPC advertisements enable you to target customers more quickly and alter your campaign as needed.