fbpx

Outreach Monks

AI Trends in Web Development: Paving the Way for Smarter Web Solutions

AI Trends in Web Development

Last year was an extraordinary period of growth for the AI landscape. Now, we can expect the emergence of more innovative artificial intelligence applications within the world of web development and a range of advanced processes to emerge. 

From the rise of large language models (LLMs) to optimization tools in the form of website content, it’s become essential for web developers to keep abreast of emerging AI trends and new tools available to improve efficiency within the industry. 

The arrival of ChatGPT marked a significant advancement in generative AI. We are now seeing the implementation phase of recent industry innovations, leading to an influx of new developments in web development. This moment represents an unprecedented volume of innovations entering the field.

With this in mind, let’s explore some key trends that are likely to shape the world of web development in 2024 and beyond.

AI Trends in Web Development

Artificial intelligence is set to have a resounding impact on web development trends in 2024, and its use cases extend far beyond design tools. Some of the biggest innovations for the year ahead include: 

Chatbots 

Building functional websites now often involves integrating chatbots to enhance the customer experience (CX). Chatbots, with their NLP frameworks, play a crucial role in identifying and addressing potential on-site issues and comprehension gaps for visitors. They do this while ensuring minimal disruption to a client’s operations.

With the arrival of ChatGPT, the chatbot landscape changed overnight. Now, generative AI chatbots have the power to comprehend and respond to prompts more comprehensively and actively navigate appropriate datasets for the most useful responses. 

As this new technological frontier matures in 2024, chatbots will be capable of acquiring the stylistic, syntactic, lexical, and other foibles of human speech to prove more contextual responses. 

Crucially, these generative AI chatbots won’t simply flourish when it comes to aiding the CX credentials of websites, but they will also help throughout the web development process. With resourceful LLMs like ChatGPT and Jasper, users with no coding experience can develop well-crafted and complex websites in a move that could raise the bar for the entire industry. 

Voice Search

Voice Search

48% of UK consumers have used voice search to make a purchase, while 8.4 billion voice assistants are expected to be used globally this year. 

Crucially, voice search also improves the levels of internet accessibility, making websites more user-friendly for everyone. 

Digital transformation makes online industries more competitive. Web developers will increasingly need to adapt their pages to continue thriving and winning a healthy audience share online. Because of this, optimizing for voice search will become a priority in 2024. 

Voice search offers a hands-free way for users to find and buy products online or to resolve their verbal queries more seamlessly. As a result, the structure and crawlability of your websites will be more important than ever. 

Personalized Design

The age of generative AI means that personalized website design will reach new heights in 2024. LLMs’ adaptability and fast-paced nature will enable brands to offer personalization features in real-time as leads visit their pages in 2024.

We’re already seeing use cases like Sitecore Personalize emerge, which adjusts its content recommendations based on user behaviour to empower more visitors to view and receive content that automatically suits their perceived interests and needs. 

This means that websites will be capable of creating bespoke landing pages to optimize the most desirable products and services based on browsing behavior. We’re likely to see generative AI multimedia content complement user preferences by crafting entire advertisements on the fly. 

Personalized Recommendations

AI uses big datasets to analyze customer preferences. It determines which offers customers are more likely to respond to. Based on this analysis, AI creates personalized product recommendations and exclusive offers.

This innovation allows the AI to generate offers and call-to-actions (CTAs) based on its interpretation of purchase intent. The AI can adapt offers to provide the right level of persuasion, encouraging more conversions.

Augmented Reality 

With the number of consumers utilizing augmented reality (AR) set to grow to 4.3 billion by 2025, its widespread implementation into the world of web development is inevitable this year.

AI and ML algorithms will drive this innovation to provide a seamless experience. And will be a transformative factor in leveling up the CX on websites, particularly in the field of eCommerce. 

Augmented reality has been steadily transforming the web for many years. Brands like Sephora and IKEA have both utilized the technology for virtual makeup try-ons and previewing how heavy furniture would look in homes before purchasing. 

This technology will evolve further in 2024, with rich 3D models capable of allowing users to view products from every angle while visualizing how products would look before purchasing. 

Crucially, AR and AI can combine to generate intelligent previews of products that could be difficult to install or return for resale, like consumable products or heavy items. 

Digital transformation is reducing in-store customer experiences, but augmented reality (AR) is changing this. AR lets users simulate the brick-and-mortar shopping experience at home. Enhancements in generative AI will further boost AR’s capabilities this year.

Ethical AI

Ethical AI

We’ll also see the regulatory framework surrounding intelligent web development change in 2024 as AI’s emergence raises fresh concerns about ethics. 

Particularly in a post-GDPR landscape, the ethical use of artificial intelligence and personalization tactics will become clouded as more web developers seek to gain an advantage over competitors. 

Establishing a framework that promotes fairness, transparency, accountability, and respect for all users will be essential to fostering more growth through AI tools for web development in 2024 and beyond. 

Innovative AI Frameworks for Web Developers

AI frameworks for web developers can help to bring unprecedented levels of task automation and quality data insights in a way that reduces manual labor while saving time and money. 

While some AI frameworks are used primarily for creating ML models through a vast array of easy-to-use and deploy tools, others offer a range of APIs that empower developers to quickly create applications without having to write code base from the ground up. 

Some leading AI frameworks for web developers include: 

PyTorch

As an open-source ML library, PyTorch has won plenty of admirers among researchers. The framework is excellent for prototyping and setting up experiments, and its ability to run dynamic computational graphs makes it a quality option for a variety of applications. 

Crucially, PyTorch has a vibrant community of supporters, and this has helped the framework become more dynamic and constantly evolving. In all, this AI framework has become one of the most popular tools available for developers. 

Scikit-Learn

Another Python library for machine learning, Scikit-Learn, is an open-source tool that’s suitable for web developers of all capabilities. 

Featuring algorithmic decision-making methods like classification, regression, and clustering, Scikit-Learn’s algorithms can support predictive analysis that ranges from straightforward linear regression to fully-fledged neural network pattern recognition. 

LangChain

LangChain is another open-source AI framework used for building applications based on LLMs, which are becoming increasingly desirable due to the popularity of ChatGPT and the rise of generative AI. 

To support LLMs, LangChain offers a network of tools and abstractions to deliver greater customization, accuracy, and relevancy among the generative capabilities of the models. This means that developers can turn to LangChain to create a new chain of prompts or improve existing templates. 

TensorFlow

What makes TensorFlow stand out is its ability to create effective dataflow graphs, which are structures that can describe precisely how data moves through graphs or nodes. Every node within a graph represents a mathematical operation, and each connection between nodes offers a vast array of data. 

TensorFlow boasts a vast library of pre-trained models that are instantly capable of supporting a variety of projects. At the same time, code from TensorFlow’s Model Garden offers a series of examples of the optimal approaches you can use in developing and training the models you create. 

How is AI making web development easy?

The artificial intelligence trends set to sweep into the web development ecosystem in 2024 won’t be limited to the customer experience. We’re also set to see widespread enhancements in the quality of tools to undertake web development tasks: 

Domain Names

The rise of AI solutions has made some of the more tedious areas of web development more straightforward. In many cases, these intuitive enhancements are entirely free to use. 

One area that’s already making its presence felt in web development is picking contextually accurate domain names. 

There is already a range of free AI-powered domain name generators online that can automatically scour the web for available domain extensions based on selected keyword combinations and contextual cues. 

As the synergy between artificial intelligence and machine learning becomes more powerful, these tools will be capable of offering stronger solutions and more intuitive suggestions when it comes to finding the right domain name for a website. 

Developing a Website 

In 2024, the biggest innovations in the world of generative AI will be convenience and time-saving measures. 

The great thing about AI website building is that it empowers users with no prior experience in coding to create online stores for their shops, user-friendly blogs, or engaging digital portfolios. Essentially, artificial intelligence will pave the way for the creation of just about any type of website based on a series of prompts. 

Additionally, editing can be undertaken simplistically to create improvements without having to reinvent the wheel in the process through extensive coding. 

We’re already seeing AI website builders enter the fray, and their convenience will see more users flock to automated website design. 

Although this may concern skilled web developers, it could help drive more traffic from brands seeking a more innovative and groundbreaking website that stands out from the sea of GenAI creations throughout the internet. This means that true creativity and coding skills will become more sought after. 

Image Optimisation

image optimization

Another way that AI will bring convenience to the web development landscape is through automatic image optimization. Here, AI-powered smart cropping can help improve website performance for all users by compressing images to ensure efficient loading times. 

One example of this in action can be found in the WordPress plugin Optimole, which offers excellent storage, editing, and scaling capabilities for the utility of images on websites. 

Here, artificial intelligence can instantly compress images by analyzing their file size and actively reducing it while maintaining the visual appeal of the image. This helps to deliver faster loading times for web pages. 

Branding

Similarly to AI domain naming tools, artificial intelligence can also bring unprecedented levels of automation to the branding process itself. 

One of the most important aspects of web development is branding, and getting the right business logos and effective slogans visible on your pages can make or break the trust, confidence, and purchase intent of your target audience. 

AI-powered tools like Shopify’s free Slogan Generator can help to generate a strong business slogan that resonates with your target audience. Here, users can pick their industry and any words they wish to include in their business slogan before allowing AI to work its magic and create a catchy tagline. 

Likewise, Hostinger’s logo maker is an excellent AI-powered tool that offers engaging business logos based on a series of simple prompts. 

When it comes to designing a truly unique website, Appy Pie’s Free AI Favicon Maker is another excellent resource for utilizing fresh icons throughout your pages. 

Because a great website can be so easily undermined by weak branding, these AI tools will help to improve the industry as a whole in 2024. Additionally, we can expect their accuracy and efficiency to continue to grow as emerging generative AI technology matures. 

Conclusion

2024 is shaping up to be a transformative year for web development. The continuing pace of digital transformation and its ability to enable more competitive web development use cases will foster an era of innovation throughout the landscape. 

For professionals and inexperienced website owners alike, these changes will be positive. Creating an online presence has never been more simple, and this will only intensify the demand for resourceful brands to stand out from the crowd and resonate with their audience.

The unity of emerging technologies like AI, machine learning, augmented reality, and voice assistants will pave the way for a more user-friendly and accessible browsing experience for everyone. In addition, an improving regulatory climate in 2024 would be a welcome means of fostering growth. 

The year ahead is set to be an exciting one for web development. We’re watching the dawn of a brave new frontier in website design.

Frequently Asked Questions

What are the current AI trends in web development?

Current trends include AI-driven chatbots, personalized content delivery, automated web design, voice search optimization, and predictive analytics.

How is AI changing web development?

AI is making web development more efficient and user-friendly by automating repetitive tasks, enhancing user experience through personalization, and improving website performance with data-driven insights.

Can AI replace web developers?

While AI can automate certain aspects of web development, it cannot replace the creativity and problem-solving skills of human developers. AI is a tool that assists developers in creating more advanced and user-centric websites.

What are the benefits of using AI in web development?

Benefits include improved user experience through personalization, increased efficiency in development processes, enhanced website performance, and better data analysis for informed decision-making.

How can I integrate AI into my website?

You can integrate AI into your website by using AI-powered tools and platforms for chatbots, personalized content, automated design, and data analytics. It's important to identify the specific needs of your website and choose the right AI solutions that align with your goals.

Hreflang Tags And SEO: A Simple Guide For Beginners

A Simple Guide For Beginners Hreflang Tags And SEO

Imagine you have a thriving online store selling handmade crafts worldwide. You want everyone to enjoy your products, no matter where they live. But what if someone in France stumbles upon your website, and everything’s in English? They might struggle to navigate and understand your offerings. This is where hreflang SEO comes in!

“Hreflang can be one of the more complex aspects of SEO to get right, but it’s worth making sure you get the basics done correctly” – John Mueller

Hreflang SEO isn’t a website translator, but it’s a clever way to tell search engines like Google which version of your website is best for users in different locations and languages.  If you have separate webpages in French and English, for example, hreflang SEO helps Google show the French version to users searching from France.

Now, let’s take a deeper look at Hreflang Tags:

What Are Hreflang Tags?

Hreflang tags are special pieces of code that live within your website’s pages. They may look technical, but their function is straightforward! They tell search engines:

  • What language is on this page: Is it English? Spanish? Something else?
  • Who is this page for: Are we targeting people in the US, Mexico, or a different country?

Think of hreflang tags as secret messages for Google. They help Google understand the different versions of your website and who they’re intended for.

When you search “what is Hreflang,” in the US, you get:

what-is-Hreflang-US-search

But, when you search the same in France, you get:

qu'est-ce-pque-le-Hreflang-FR-search

Hreflang tags use two sets of codes to specify language and region:

  • ISO 639-1 language codes: These are two-letter codes that define a specific language. For instance, “en” represents English, “es” for Spanish, and “fr” for French.
  • ISO 3166-1 alpha-2 country and region codes: These are also two-letter codes that denote a country or region. Some examples include “US” for the United States, “GB” for the United Kingdom, and “IN” for India.

Example Of Hreflang Tags:

Let’s say you have a page about your online craft store on your website “example.com.” You have two versions: one in English for US customers and one in Spanish for Mexican customers. Your hreflang tags might look like this:


    <link rel="alternate" hreflang="en" href="https://example.com/contact-us/" />
  

 

These tags tell Google that the first page  is in English for US visitors, and the second page  (https://example.com/en-us/) and it continues here.
is in Spanish for Mexican visitors.

Hreflang Tags Are A Signal, Not A Directive

While hreflang tags are a powerful tool to help search engines understand your website’s structure, it’s important to remember they are not directives. Search engines may still choose to show other variations of your pages, depending on a user’s location or other search factors.

Benefits Of Using Hreflang Tags

Now that you understand what hreflang tags are, let’s talk about why they’re awesome for your website! Here’s what you get:

Improved User Experience (UX)

Go beyond convenience!  Deliver a seamless experience tailored to user preferences. This fosters brand loyalty and reduces bounce rates, as users are less likely to leave when they’re presented with information in their own language.

Increased Website Traffic (Qualified)

Attract not just more traffic, but the right traffic. Hreflang tags ensure your website appears in searches conducted in the languages you support, leading to highly relevant visitors more likely to convert.

Better Search Engine Ranking

Hreflang tags send strong signals to search engines about your target audiences. This helps them serve your pages to the most appropriate users, often resulting in improved rankings across multiple regions.

Reduced Duplicate Content Penalties

For global websites, duplicate content is common.  Hreflang tags tell search engines, “These pages are meant for different audiences,” minimizing the risk of getting penalized for unintentional duplication.

Competitive Advantage

Many websites still miss the mark with hreflang implementation. Correct use gives you a strategic edge in reaching specific global markets and maximizing your SEO potential.

Example: A Canadian travel company implements hreflang tags targeting English and French speakers. As a result, their website gains improved visibility in both Canada and France, and they notice a rise in bookings from French-speaking users, who now have a smoother browsing experience.

How to Implement hreflang Tags

Implementing hreflang tags might sound complicated, but the basics are easier than you think! Here are the main places to put them, and some extra things to remember:

Where to Place Hreflang Tags:

In the HTML <head> 

This is the most common method. You add a few lines of code within the <head> section of each webpage with alternative language versions.

Example:

English “About Us” page: https://example.com/en-us/.
French “About Us” page: https://example.com/fr/a-propos-de-nous/
Your hreflang tags in the <head> section would look like this:


<head>
... other code ...
<link rel="alternate" hreflang="en" href="https://example.com/about-us/" />
<link rel="alternate" hreflang="fr" href="https://example.com/fr/a-propos-de-nous/" />
... other code ...
</head>
  

Step-by-Step Instructions:

  1. Identify alternate pages: List all pages with versions in other languages.
  2. Open HTML in text editor: Use your website’s editing tool or a simple text editor.
  3. Find the <head> section: Locate the <head> and </head> tags.
  4. Paste hreflang tags: Carefully add the hreflang tags within the <head>.
  5. Repeat for each page: Implement the tags on all pages with alternate versions.

In the HTTP header  

This option is useful for non-HTML files like PDFs.

Example:

For a PDF document:

  • English PDF: https://example.com/info.pdf
  • Spanish PDF: https://example.com/es/info.pdf

Your HTTP header would include:


Link: <https://example.com/info.pdf>; rel="alternate"; hreflang="en",
      <https://example.com/es/info.pdf>; rel="alternate"; hreflang="es"
  

Step-by-Step Instructions (May require technical support):

  1. Access server configuration: This often requires accessing files like .htaccess (this may need help from your web host or developer)
  2. Add HTTP header: Carefully paste the code, making sure it matches your file URLs and language codes.

In The XML Sitemap 

Your website’s sitemap can include information about different language versions of your pages, helping search engines understand your website’s structure.

Example:


<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"  
        xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://example.com/about-us/</loc>
    <xhtml:link rel="alternate" hreflang="en" href="https://example.com/about-us/" />
  

Step-by-Step Instructions:

  1. Locate XML sitemap: Find your existing sitemap file.
  2. Add hreflang entries: Within each <url> section, include <xhtml:link> entries
  3. Submit to search engines: Re-submit your sitemap in tools like Google Search Console.

Handling Complex URLs for Hreflang

While the standard examples make hreflang tags seem simple, website URLs aren’t always as clean as “[example.com]”. Here’s how to manage situations like query parameters and dynamic URLs:

Query Parameters

When a query parameter doesn’t change the core content’s language, it’s usually safe to exclude it from your hreflang tag.

  • Example: A filtering parameter like https://example.com/shop?color=blue likely doesn’t necessitate a separate hreflang tag, as the primary product page remains the same.

Dynamic URLs

 If your website generates URLs with unique identifiers or session IDs, focus on referencing the canonical (cleanest) version of the page within your hreflang tags.

  • Example: The product page with the URL https://example.com/product.php?id=12345&lang=en can be represented in the hreflang tag as https://example.com/product/12345/.

Important Note: In complex scenarios, it’s best to consult your website developer or an SEO expert to ensure your hreflang implementation aligns with your specific website structure.

Special Considerations for JavaScript-Heavy Websites

Search engines have become more adept at understanding JavaScript, but they still have limitations.  If your website is a Single-Page Application (SPA) or heavily depends on JavaScript to load the primary content, hreflang implementation can get trickier:

Challenges

Search engines might struggle to see your alternate language versions if the HTML doesn’t pre-populate hreflang tags.

Potential Solutions

  • Server-Side Rendering (SSR) or Dynamic Rendering: These solutions ensure search engines receive pre-rendered HTML with hreflang tags included.
  • JavaScript Workarounds: If SSR isn’t possible, you can potentially use JavaScript to modify the hreflang tags after the content loads.

Note:

  • This is a more complex solution and might require custom development.
  •  Implementing hreflang on JavaScript-heavy websites often requires specialized solutions. Consult an SEO expert or a developer familiar with SPAs and SEO for the best approach in your case.

Building hreflang Tags: Syntax and Structure

No matter where you put them, hreflang tags follow a specific format. Here’s the basic structure:

<link rel=”alternate” hreflang=”language-code” href=”URL-of-page” />

  • rel=”alternate”: Tells search engines this is an alternate version of the page.
  • hreflang=”language-code”: Specifies the language of the alternate page (e.g., “en” for English, “es” for Spanish). You can also add a region if needed (e.g., “en-us”, “en-gb”).
  • href=”URL-of-page”: This is the full URL of the alternate language version.

Important Hreflang Principles

Understanding these key principles will ensure you get maximum benefit from your hreflang tags:

Self-referencing Tags

Every page on your website should include a hreflang tag pointing to itself. This reinforces to search engines that a page exists for a specific language or regional variation.

Bidirectional Tags

If page A links to page B as an alternate version, page B should also link back to page A. This creates a strong, two-way signal for search engines to understand the relationship between your alternate pages.

Understanding Hreflang Fallbacks

Search engines aim to serve the most relevant version of your content to users based on their language and location.  Think of the hierarchy like this:

  • Ideal Match: A page specifically targeted to the user’s language and region (e.g., hreflang=”es-MX” for a user from Mexico).
  • Broader Match: A page for the user’s general language if a region-specific version doesn’t exist (e.g., hreflang=”es”).
  • X-default: Your x-default page acts as a catch-all if no other language matches are found.

Example

Let’s consider a travel website:

  • Homepage:
    • hreflang=”en” (Serves as a fallback for any English-speaking users)
  • About Australia Travel:
    • hreflang= “en-AU” (Targets Australian visitors)
    • hreflang=”en” (Serves as a fallback for other English speakers)
  • Destinations in France:
    • hreflang=”fr-FR” (Primary target: France)
    • hreflang=”fr” (For other French speakers around the world)

Tip: Use hreflang validation tools to check your implementation and identify any errors such as missing reciprocal tags.

Language and Country Codes

  • Use the right codes: Hreflang tags use ISO 639-1 (language) and ISO 3166-1 alpha-2 (country/region) codes. Find a list of valid codes for accuracy.
  • Example: en-gb targets English speakers in the United Kingdom.

Things to Remember!

  • Valid URLs: All links within hreflang tags must point to working pages.
  • Hreflang vs. Canonical: Hreflang is for language variations, rel=”canonical” is for duplicate content.
  • Tools and Resources: Consider using online tools or plugins to simplify hreflang implementation.

Common hreflang Tag Mistakes to Avoid (and How to Fix Them)

Hreflang can be tricky! Here are some common mistakes to watch out for:

1. No Self-Referencing Hreflang Tags

Example: Let’s say your English “Contact” page is at https://example.com/contact-us/.  Without a self-referencing tag, your code is incomplete.
Correct hreflang tag:

<link rel=”alternate” hreflang=”en” href=”https://example.com/contact-us/” /> 

2. Incorrect Hreflang Links

Example:  You accidentally type http://example.com/about-us instead of  https://example.com/about-us/.  Even a tiny difference breaks the link.
How to fix:  Carefully proofread URLs within your tags. Even small typos can cause issues.

3. Missing Return Tags

Example: Your French “About Us” page links to the English version, but the English page doesn’t link back to the French one.
How to fix: Each linked page should include a tag pointing back to its counterparts.

4. Conflicting Hreflang and rel=”canonical” URLs

Example:  You have two identical product pages, one with a .com and one with .co.uk. You use both hreflang (for targeting UK vs general English) and a canonical tag.
Why it’s an issue:   Conflicting signals confuse search engines.
How to fix: Use hreflang for language/regional differences and the canonical tag for duplicate pages meant in the same language*

A few more common pitfalls:

5. Incorrect Language/Country Codes

Example: Using uk instead of the correct en-gb for British English. Search engines won’t recognize incorrect codes.
How to Fix: Use reference lists for valid hreflang codes.

6. Hreflang Tags on Blocked Pages

Example: If you block a page using robots.txt, but it still has hreflang tags, search engines can get mixed messages.
How to Fix: If a page is blocked, remove its hreflang tags.

Tools for Semi-Automating Hreflang Implementation

If the idea of manually adding hreflang tags seems overwhelming, fear not! There are tools to make the process easier, especially for larger websites. Here’s a quick overview:

Website Plugins

Many popular content management systems (like WordPress) have plugins specifically designed for hreflang implementation. These can often generate and insert the necessary tags for you.

WordPress Plugins

  • Hreflang Manager:  A popular and user-friendly option. It helps you easily add and manage hreflang tags for your posts and pages.
  • Polylang: A comprehensive multilingual plugin that includes hreflang support.

polylang-homepage

  • Weglot Translate: A premium translation plugin that also handles hreflang tag generation.

Online Hreflang Generators

There are websites that allow you to input your page URLs and language versions, and they’ll generate the correct hreflang code ready for you to copy and paste.

Online Hreflang Generators

Aleyda Solis Hreflang Tags Generator Tool:  A free and straightforward tool to generate your hreflang tags.

aleydasolis-hreflang-generator

Specialized SEO Tools

Some comprehensive SEO platforms include hreflang management features, letting you visualize your site structure and flag potential errors.

Specialized SEO Tools

  • SEMrush: A powerful SEO suite with a  ‘Site Audit’ feature that includes hreflang analysis.
  • Ahrefs: Offers a similar ‘Site Audit’ feature, allowing you to identify and fix hreflang errors.

Note:  Even with tools, it’s crucial to understand the basics of hreflang tags to ensure everything is set up correctly.

Conclusion

Don’t let language barriers limit your website’s potential! While hreflang tags might sound complicated, they’re easier to implement than you might think! 

Begin with basic steps like identifying your language versions and choosing where to place your tags (HTML, HTTP, or sitemap).  If you need a helping hand, many tools and plugins can streamline the process.  

Give your website a powerful global voice with hreflang, and watch your reach expand.

Frequently Asked Questions

My website is only in English. Do I need hreflang tags?

Not necessarily – if your site truly offers one version for all English speakers globally, hreflang is likely unnecessary.

Is there an easy way to see if hreflang is working?

Use Google Search Console's International Targeting report – it highlights potential errors and where Google sees your alternate pages.

Can I use hreflang to translate my content?

No, hreflang doesn't handle translation itself – you'll need a translation service or manually translated versions of your pages.

I use a website builder. Can I still do hreflang?

Yes, but it depends! Some builders have built-in hreflang support, while others might require you to edit code or use plugins.

What's the difference between hreflang and lang?

hreflang is specifically for alternate search engine versions, while the lang, HTML attribute tells browsers what language the page is in.

Will hreflang help me rank #1 in every country?

Sadly, no! It's one factor among many – great content and strong overall SEO are still essential.