What is Link Building?
Link building is essentially the process that involves getting other sites linking to yours. The key objective of link building is search engine optimization: The sites linking to your site are amongst the main signals that Google considers to decide the ranking for a website or page for keyword searches.
What Is a Backlink on a Website?
A backlink, as the name suggests, is a link from another website that points to your website. For example, site A has a link on one of its pages which goes to site B; in this case, site B has a backlink from site A. You can use a tool for finding any site’s backlinks.
What Is a Backlink in SEO?
A backlink in SEO is regarded as a vital element that decides the Google rankings of a website. Webmasters make all the efforts to build quality backlinks for their sites and avoid the low-quality ones as well. At the same time, they constantly analyze their existing backlinks to track the ones that could hurt their site’s ranking in the long run.
What Is a Link Building Campaign?
Essentially, a link building campaign is an initiative to get other websites to link to a targeted website. This can help the target site to boost its rank in Google searches. While some link building tactics can help your site, the illegitimate and artificial techniques can get it a penalty in the long run.
What Is Google’s Take on Link Building?
Natural link building is regarded as the best by Google. Ideally, you need to create quality content and people will naturally want to link to it. However, SEOs often end up using tactics that do not align with Google’s guidelines. Even though these tactics can bring quick results in the short run, they can attract penalties that can ultimately do more harm than good.
Where Did Bad Link Building Practices Come From?
When Google emerged as a game-changer in the search engine landscape and everyone came to know about the significance of backlinks, link building services became a necessity for businesses. As a result, several agencies that offer these services came up. Back then, SEO was done differently and a lot of things practiced then are no longer valid. In fact, many of these practices are now considered bad. You need to look for a provider that has evolved with time and uses best practices only.
Are Backlinks Important for SEO?
Backlinks are amongst the most vital aspects of SEO. Unless your website is more trusted than those of your competitors, you cannot expect it to achieve higher rankings in Google. Apart from quality backlinks, having rich content and a great user experience can make all the difference to your rankings. If you lack on these fronts, even having great backlinks will not do any good.
Is Link Building Important for SEO?
If you want to get quick and sustainable results with SEO, getting other great websites to link to you is extremely important. But it is all about earning them by having good content rather than adopting artificial link building tactics. While the former will have people naturally wanting to link with your site, artificial tactics can fetch you a Google penalty.
Is Link Building Dead?
Even though people think that link building is dead, it isn’t. It has just changed. Many SEOs have realigned their link building initiatives toward creating amazing content and marketing it for earning high-quality links. Conversely, the link building techniques used in the past are no longer relevant, rather it has evolved into an approach that focuses on marketing quality content in the present.
Why Is Link Building Important?
Having quality backlinks indicates to Google that your website is a trusted authority which is worth linking to. You need to make efforts to get other websites to link to you if you want it to rank higher for phrases relevant to it.
Key Advantages of Link Building
Waiting for others to find your content and link to it will not do much good for your website. The key lies in not just creating great content and brand assets which are link-worthy, but also promoting them so that more people see it. Obviously, this will enhance your chances of getting links for your website.
Link Building for Small Business & E-Commerce Websites
Link building strategies are pretty much the same, whether you operate a small business or run a large e-commerce website. There is only one objective- making your pages and site better than those of the competitors and marketing your content to earn quality links: You need good pages to start with and content that fully deserves the backlinks you are looking for.
What Is Manual Link Building?
As the name implies, manual link building is about the ones built by hand rather than via automated processes. Google considers automated link building as a “black hat” strategy. At the same time, manual link building too may use shady tactics, so there is no assurance that manual is automatically legitimate. The truth is that backlinks earned with good content are always the best.
What Is White-Hat Link Building?
Basically, white-hat link building is about building backlinks using legitimate methods which adhere to Google’s guidelines. Conversely, black-hat link building does not follow these guidelines and result in backlinks that are artificial. Everyone wants white-hat link building and many claim to offer them as well, but they are rarely found because they take a lot of hard work to earn.
Link Building Using Directory Submissions
Getting links from directory submission sites is not recommended because as many as 99% of these directories are spam sites. To make things worse, Google knows that. Unless you are absolutely sure about a directory being fully trustworthy, submitting your pages to such sites is not advisable.
Link Building Using Expired Domains
Buying an expired domain with backlinks pointing to it and using these links to your advantage is a shortcut that may not be a great idea for your link building initiative. Unless you have a website that you are willing to burn, you should avoid using expired domains for getting backlinks. Though you can easily find sites that offer it, they can be a risky proposition.
Link Building Using Social Media
When it comes to getting your pages ranked in Google, getting citations in social media is likely to have little impact. A majority of SEOs who leverage social media try to promote great content hoping that people will see it and write about it, so that their website is able to get earned backlinks.
Natural Link Earning
Nothing is as effective as natural links for earning Google’s trust. If you are capable of creating great assets worthy of being cited by other sites and people, it is a white-hat approach to natural link earning.
How Do I Get Backlinks?
There are diverse methods of getting backlinks for your website, but unfortunately a majority of them are black-hat. The best advice is to create quality content that has the potential to earn backlinks from other sites naturally. An unnatural approach to get backlinks is not recommended at all.
How Does Link Building Work?
The process of link building differs, depending on your requirements. To start with, we analyze your existing site to identify what is “linkable”. Further, we have additional recommendations that can be added to the site to make it more linkable. Also, we will promote the content which is link-worthy.
How Do I Start Building Links?
Initially, you will have to create great content that others will want to link to naturally. While you can handle it yourself, you may hire someone with a great reputation and expertise. Don’t onboard anyone unless you are fully confident about their skills: Someone who isn’t good enough can actually get your site penalized.
What Are Link Building Keywords?
The words used by other sites to link to yours are very important, when it comes to achieving high ranking for these words in the search results. Search engines like Google and Bing use these words that other sites use for linking to you as the key indicators of what the page is about. They look for relevance to ensure that you are doing it the right way. However, trying to get links for irrelevant keywords can land you in deep trouble and you may end up getting penalized as well.
How to Find Link Building Opportunities
If you are looking for good linking opportunities, studying your competitors’ backlinks is a good idea. You can see who is linking to them and also check the content that they have. This will help you find the pieces that appear valuable and create similar content for your site. Ideally, you should try to make your content better than theirs in terms of its informative and engagement value.
How Can You Effectively Manage the Link Building Process
Managing link building process is tricky and you shouldn’t even try doing it unless you’re an SEO expert. It is best to hire professionals like us and we can handle the entire process for you: We’ve been in the business for years now and know the A to Z of link building. If you want to avoid the stress of managing complex link building campaigns yourself, we can help.
Top Link Building Strategies
The common strategies for getting backlinks are often cheap and unsafe. In the best-case scenario, Google won’t count those backlinks and in the worst-case scenario, it will impose a penalty on your site. The only way to get best results is earning trusted, high-quality backlinks. For doing so, you need an amazing content strategy, which can earn natural backlinks for your site.
Link Building Checklist:
All That You Need to Do to Build Quality Backinks
- Create great quality content, which is link-worthy too
- Promote that content effectively
- Build awesome brand assets
- Promote these assets as well
- Keep writing and publishing great stuff
- Become a domain expert
- Create and promote killer content consistently
What Is SEO Link Building Outreach?
Typically, when people create amazing content which they feel would serve value to others, they email such people asking them to link to their website. This approach is not feasible and won’t really bring great results, particularly if done in an automated way. People who send across bulk, automated emails often end up looking like spammers. A personal outreach strategy, on the other hand, serves as the best approach to get you the links you want.
Popular Link Building Outreach Strategies
Automated link building outreach methods are popular ones, since they are cheap and quick. But anything done using a tool or in bulk, where the person who is writing the outreach email has not even seen the site they are writing to, are usually considered spam. Doing the process manually, with real humans, is a much better approach as compared to using an automated tool.
Link Building vs. Content Marketing: What Is the Difference?
Compared to link building, content marketing is a widely acceptable phrase in the SEO domain these days, because good SEOs promote content rather than just build random links. With link building, there is always a risk that it will be done badly and your site may get into trouble if penalized. Though both these strategies have similar end objectives, the tactics used for reaching these objectives are different.
Should You Use Link Building Software and Tools?
We do not recommend any software or tool for link building. But you may use one for analyzing the backlinks to your website or to the competitors’ websites as these can be of considerable help for your link building efforts.
What Are The Link Building Services We Provide?
We offer a comprehensive range of services, helping clients to create great content which is link-worthy as well. Our experts also promote that content to other websites, people and places which could benefit from it. We follow a white-hat approach to get good backlinks for clients’ sites.
What Does a Typical Link Building Package Include?
Rather than offering typical link building packages, we customize content marketing services to match the specific requirements of the clients. At Outreach Monks, we believe that clients deserve more than a cookie-cutter approach. For us, no business is merely typical and we make sure that your link building package isn’t typical either.
How Much Do Link Building Services Typically Cost?
Our services start at $1200 per month, and include consulting, content development and marketing. We know that you may find link building prices lower than ours, but rest assured that cheaper is not always better: You may end up hurting your site in the long run by settling for cheap services. We assure you that the quality of our service is well worth their price.
Manual Organic Link Building
As a part of our manual link building approach, we create high-quality, link-worthy content and market it to trustworthy sites in your domain. At Outreach Monks, our methods enable the clients to get quick and sustainable results and stay safe from penalties as well.
Broken Link Building Services
Broken link building involves identification of pages which no longer exist, creating content similar to what the page originally had, publishing the new content on your website, and then emailing those linking to the broken page. The purpose is to inform them that they can now fix the broken link by linking to your page rather than the original one that does not exist any longer.
How Does Link Building Benefit A Business?
Links are considered amongst the top three parameters that Google incorporates in its algorithm for ranking search results. Apart from the improvement in rankings, backlinks also drive referral traffic and help with the branding of your website as well.
How Much Time Does it Require to Show Results With Link Building?
SEO is not an overnight process. It requires consistent efforts in the right direction to show measurable results. This applies to link building as well. Quality links act as silent votes for your brand and also helps Google understand the relevance of your content. Therefore, it is recommended that when you collaborate with a link building service, you need to be patient. The efforts would return positive results which are assured, but the exact turnaround time cannot be predicted.
How Should I Find the Right Service?
When you look for the right service provider for link building, you should look at their online reviews and the feedback they have received from previous customers and clients. Make sure that they offer a comprehensive range of services so that you are fully covered. Additionally, consider your budget and look for the best within your desired budget range.
What is the Difference Between Link Building And Guest Posting?
Though link building and guest posting are interlinked but these are two entirely different tasks. Link building involves publishing content with embedded editorial links on domains other than your own, whereas guest posting is simply writing content to be published on other websites and blogs. With guest posting, linking back to your website is not necessary.
Hire the Best Professional Link Building Service
Hiring the best link building service is simple: just contact OutreachMonks right away. We offer high-quality, white-hat link building services that can help your website rank higher in Google and avoid getting a penalty or being hurt by a Google update.