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Effective Content Branding That No E-Commerce Should Ignore In 2019

Over the years, E-Commerce businesses have gained a lot of recognition. And it is this digitalization which is to be credited with the success of these organizations.

But is it just the digital platforms that can successfully take any business up-hill? Well, a lot goes into promoting and growing a business. And when it comes to E-Commerce, effective branding techniques are indispensable.

Here’s how you can take your e-commerce website to great heights and your retail business to even greater heights:

  1. You Should Identify And Segregate Your Demographics

Identifying the target audience and segregating them is the most crucial step towards the success of your E-Commerce business. You don’t wish to drive irrelevant traffic to your website. In fact, you need the audience that has the potential for becoming your loyal customers.

             You Need To Know The Origins Of Your Audience

When it comes to the identification of the target audience, there are plenty of tools that you can use. For a push start, you can employ a survey tool that shall gather you the desired data about the audience you wish to target.

For example, if your E-Commerce website is about fashionable outfits for women, you can start by following a narrower age group of women that may be inclined towards fashionable outfits. Further to this, you need to understand, where this audience comes from.

Objectifying the origins of your audience can help with the local SEO of your website. Your website should start showing up in results in your desired region where the demand for your services is highest.

             – More Valuable Audience Brings In Higher Returns For Your Efforts

Essentially, any audience can be divided into three groups- loyal customers, transitory customers, and invaluable customers.  Focusing on the ones that are your loyal customers would bring in the most business. Furthermore, you can also target the transitory customers, and earn their loyalty.

Following up with the intentions of these sets of the target population will help improve your website’s visibility in front of the most valuable audience. For example, a user who wishes to buy a vaping pen would ideally be searching with the name of the product or otherwise, ‘best vape pen for concentrates’. You need to optimize your website according to these search terms.

You should be focusing more on the audience that can bring you higher returns. And there is no doubt to it that the first two groups can easily help you drive sales and generate revenue.

  1. Optimizing Your Content For E-A-T Score Can Assist Google

There is a grey line between offline branding and online branding. When you are addressing someone, say a lead, in person, your words mean more to them. Whereas, when you are dealing with a customer whom you wish to visit your website and make a purchase without even knowing who the seller is, it becomes a little difficult.

The only thing that can drive easy conversions of leads is the effectiveness of your content. As many times as it has been said, the content is the true king beyond the physical, it is also the most converting of all factors.

             – Gain Expertise

When you are curating content for your E-Commerce website, you need to make sure that the content depicts expertise. Give an in-depth evaluation of the product to the visitor. This expertise will help your customers rely on the authenticity of the product they buy from you.

             – Build Authority

Gaining expertise you don’t only educate your customers, but also build authority over your competitors. Essentially, the authority of the content is measured along with the authority of the contributor that creates and publishes the content.

You need to be very specific about the details that you intend to provide your customers with. A good strategy while creating content is to keep in mind the intent of the user looking for your services and products.

             – Earn Trust

Another important characteristic of the content is its trustworthiness. You need your customers to trust you. Though you are not even making any conversation with them in person, still you need to earn their trust. There are many ways to earn the trust of your customers. For example, you can include testimonials from your happy clients and customers. Or you can also try including a few certification and recognitions that you may have received from autonomous organizations.

  1. Make An Impactful Promotion Strategy With Info-Graphics

The oldest yet the most useful proverb popular amongst the marketers is, visuals are more efficient than just the words. Implementing this proverb holds good opportunities for E-Commerce. In other words, you need to focus on the visuals and creative media that you put up on your website apart from the textual content.

             – Don’t Just Include Graphs

It is pretty tough to convince anyone with just words. You need to give your customers figurative modes to trust you. Include pictures, comparison charts, product data, and everything that you think can make an impression.

             – Provide With Value-Added Information

When you need to convince your customers, give them something they couldn’t find anywhere else. An important dilemma for every potential customer is to make out your value proposition. Provide your customers with the offer details. Intrigue them with unusual schemes. Long forgotten, but these elements are still crucial for business.

             – Distribution Across Channels Results Better

When it comes to digital content, the channels that are used to spread any piece of information plays an important role. You should indeed, use a number of channels for your promotional efforts to be fruitful. For example, social media platforms can be a good option. The segregation of the audience can then be better reached once you understand which channel is suitable for your preferred type of audience.

  1. Reviews Don’t Just Affect The Products But Your Brand As Well

As already mentioned, building trust amongst the consumers in the E-Commerce universe is not an easy task. Featuring testimonials on the website is indeed a pretty good option. But the question comes, how do you get these vows?

             – Take The Privilege To Reach Out Your Customers

A consumer who has been your customer can vow for you, but wouldn’t care much to do so on their own. It would be a wise move to reach out to your customers upfront. Whenever a customer uses your services, drop them a personalized email in their inbox. Introduce them to the privileges they have as your customers.

             – Request For Reviews And Their Experience With You

When you reach out to your customers, you can ask them to leave a review about the product they’ve purchased. Not just your products, but also their experience with you. These reviews can help you check and rectify any shortcomings that your business model may have. Moreover, when your customers are happy and satisfied, you grow as a brand.

  1. Teaming Up With Influencers Is A Great Idea

The online media has immense potential for marketing and branding opportunities. When it comes to trust-building, word of mouth is the most effective mode of branding. Blogger Outreach Services is a good option and the most sought after branding technique in 2019.

The bloggers that can influence the audience to try your services and products can prove to be a push start for your business.

             – You Need Influencers From All Tiers

There is no doubt that influencers can help drive a lot of relevant traffic to your website. Also, the effective lead generation will improve as well. But, you need to make sure that the traffic increases substantially.

For this purpose, you can try reaching out to more than just one influencer and that too from varied tiers of traffic. This would allow your E-Commerce website to fetch a greater number of users that are interested in your products and services.

            – Create A Mix Of Different Range Of Domain Authority

Teaming up with these influencers can bring in a lot of other opportunities for your E-Commerce. When your website receives an inbound link from these influential bloggers, it improves the rank of your E-Commerce website in search results.

For an optimum authority build-up of your E-Commerce website on the internet, a mixture of domains with varying authorities can help.

 

*Bonus Tip

All these branding efforts are worthless if your website is not visible in the desired search results. For this purpose, you can try out Guest Posting Services, which improves the SEO of your website. An important point to be noted while performing SEO for your E-Commerce website is the diversification of anchor texts and landing pages according to Google’s guidelines. It has been observed that a network of inbound and outbound links is a major signal that helps Google decide the ranking of a page in search results.

The present digital era has been throwing up innovative opportunities for marketers. Though, it is not an easy task to get an E-Commerce website to rank at the top of their vertical, with consistent efforts and technological assistance the results can turn out to be impressively good.

Pro-Tips For Guest Posting That Every SEO Should Know in 2019

Though there have been many updates in the SEO industry, the content has always been a consistent factor for website improvement. Regardless of the content being on-the-page or off-the-page, it affects a website’s ranking drastically.

 

For every beginner who aspires to be a professional blogger, ‘Guest Posting’ seems to be a kick start. Whereas, for those who are into business, ‘Guest Posting’ is the best investment for quick turnarounds.

 

Without wasting any more time, we hereby bring you some of our pro-tips to get the best out of your efforts.

 

1. Decide Your Keywords

Needless to say, keywords act as landmarks to identify your website in the digital universe. In order to get the best results, to rank your website in search results, you need to decide your keywords. Not just one keyword, but a set of keywords. This might seem a tedious task, but just one keyword, might not even bring you any results in time.

As it may seem, a set of keywords can mean a lot of things. It is crucial to mention what exactly this set refers to.

Single-word keywords are very effective because they are easy to track. Indeed, this makes them most sought after keywords for SEO. Thus, increasing the competition as there are hundreds of other websites which are either trying to acquire these keywords or already rank for them in a search result.

The key is to look for less competitive keywords. These keywords can be singular, or you can also begin with long term keywords. For example, if your website is about music, then rather than trying to rank for ‘music’, you can try to rank for ‘music blog’ or something even more specific to your services such as ‘music blog and seller in Brampton region’. This will help rank your website more easily and also the turnaround will be quick.

 

2. Target Your WebPages

While you are deciding which keywords you want your website to rank for, you also need to decide the pages on your website that you want to target, essentially. Since Google ranks pages and not websites, diversifying your traffic on different pages can help boost the complete website. In other words, whenever a user clicks a URL, they are going to land at a page and not the whole website in all.

Considering that you’ve decided your keywords, target the pages on your website that these keywords should anchor to.

For example, you have a page for blog posts on your music website and a page for selling music. Targeting your blog section’s landing page, then the blogs inside, and your seller page separately, you can diversify your traffic on all of your website.

The traffic on the complete website and not just one page, improve the credibility of the complete website. Plus, the links to different pages bring in more referral traffic, as well as brings in the asserted votes for the content on your pages. You need to anchor the keywords in the content for your guest post directing towards a certain page.

As we all know, Google considers the content and the links as priority signals to rank a page in a search result, having a good traffic and authority websites to vouch for your website proves to be highly beneficial.

 

3. Look Out For Prospects

Once you have all the raw data you need to begin your efforts to process this data. You need to find blogs that can relate to your website. These websites are the prospective domains you should be guest posting on and in return, they shall provide you with a link for a page on your website.

To begin your pursuit for prospecting guest posting opportunities, you need to contact the admin of the website. Pitch them what you are offering. Explain to them how they can benefit from your mutual collaboration. Convince them without exaggerating.

According to many digital marketers and successful bloggers, your pitch should be precise yet self-explanatory to the blogger about your intentions. 

  • Make Sure You Prospect For Long

A smart way to make your pitching more effective is to pitch your prospects for a long-term collaboration. This way you can make connections on the internet. Together a huge network stands stronger than a single individual.

While you prospecting make sure that mutually discuss the terms of your relationship.

If you are wondering how to begin with your prospecting, check out our ‘Guest Posting Services’ to learn the insights of what it’s like. Prospecting takes a lot of effort to show significant results, but it is indispensable to guest posting.

4. Create What You Want To Guest Post

Essentially a good piece of content is also indispensable to Guest Posting.

Content, as already known to many, is the true king in the SEO realm. Content that benefits the user in some way is highly credible. According to two updates that Google introduced a while ago- EAT and YMYL, the content that is liked by the users wins over others.

  • EAT & YMYL (A Brief Introduction)

While we are talking about the updates, you may like to know what these updates mean. In short, EAT measures the content on the basis of the Expertise of the writer and the content, the Authority that they hold on the internet, and the trust they build amongst the readers. A piece of content that helps solve a problem or benefit the user in some way is should satisfactorily validate this update. The criteria for measuring these factors for any content is laid in another update which was called, ‘Your Money or Your Life’, aka; YMYL.

Create a piece of content that explains your services or what your website is about and how it can benefit your target audience. While you are focusing on your target audience, you should keep in mind that your target audience is already the acquired audience of your prospect’s audience. So, you need to understand the deliverables of your partnered prospects as well.

5. Smartly Include Keywords

As we’ve already mentioned that you need to diversify your keywords and the pages that you anchor these keywords too, it is important to know how to get these keywords to work for you. When it comes to on-page SEO, including these keywords in the content published on your website is the friendliest of SEO methods. Optimizing the keywords and maintaining their density in the content are the basic practices involved.

Since we are concerned with guest posting, these keywords need to be optimized a little differently.

The content created for guest posting plays an important role in off-page keyword optimization. Embedding keywords in content needs to be as natural as possible. These keywords are then to be hyperlinked with your target page so that it should provide with referral traffic and also help build a good link profile.

6. Follow Up Your Prospects

You have keywords that you wish your website to rank for in search results, you have targeted the landing pages, and created the content to be published. You’ve already traveled a long way to earn credibility for your website.

In order to be able to post as a guest on any website, you prospected websites and pitched to their administrators. Some of those may have replied to you positively, some may have declined your proposal and others might not even have replied. Don’t lose hope. This is pretty common and ought to happen most of the time.

The ones that responded back positively needs to be followed up to keep afresh your newly built partnership. Get in touch with prospects and share your content with them, so that they can publish it. You’ve already discussed the terms of your partnership. But, you can always re-discuss them before you actually get your guest post published.

7. Earn Credits For You And Your Website

The primary aim behind guest posting is for SEO purpose. The more, you as a writer, publish your content across various domains, the better you gain expertise, authority, and the trust of your readers. While you are achieving yourself credit, your website is also earning credits.

The links that you embedded in the content for guest posting, brings in the quality link juice. Also, diverting readers from other domains to your desired pages on your website.

For search engine optimization of your website, the traffic your website receives and a good link profile are the prime factors. Ignoring these two can not only decline your website ranking but also bars the opportunities for future growth.

Patience is the greatest virtue. Depending upon your website’s current status, the results may take a while to reflect. You need to be consistent with your efforts as there is no defined number of links that a website should have, minimally. Consistency can bring the much-needed stability to your website’s performance on the internet. Keep prospecting, creating beautiful and beneficial content, and building links for your website. Ultimately, your efforts will bear fruits for you to relish.

Top 7 Google Updates Till Date That You Should Know About

Google keeps on updating its core algorithm to enhance the search results and improve their user’s experience. While there are many updates that Google has brought in, there are a few that are more significant than the others.

In this article, we’ll be talking about Google’s top 7 updates till date that every SEO should know about.

  1. Say Hi To “Fred”

Fred is the name given to all the minor updates that Google brings in from time to time. In the year 2017, webmaster analyst Gary Illyes mockingly tossed the name “Fred” to a major update for this resembled the character from the popular cartoon series of the 90s “The Scooby-Doo Show”. The way this update analyzed the content on the internet is similar to the way Fred analyzed evidence to resolve a mystery, as argued by Gary Illes. Thus the name “Fred”.

Google considers the content that has some valuable information for the user as legit. This was significant from the aftermath of this update. The websites that served just the purpose of raising money from excessive ads and sponsored content were no longer making it to the top search results. On the contrary, websites which were delivering valuable content managed to find a good spot in the SERPs. As suggested by Backlinko, some of these websites enjoyed a hike of about 200% in their traffic, post this update.

In nutshell, The “Fred” was focused around the content expertise, its quality, and its popularity amongst the readers. Any content that didn’t match these criteria didn’t score a high rank in search results.

  1. The “Pigeon” Has Always Been A Messenger

“Pigeon’ was introduced in the year 2014. At the same time, Google started promoting local businesses by bringing them up in local search results. Quite evidently the name was coined because of the task that this update performed specifically. Just as pigeons were used to deliver messages in a localized region, Google’s “Pigeon” records the geographical location of a search made. It then combines this data with the search terms and helps deliver better-localized results to the user.

Let’s make it easier to understand for you. If you’ve ever used the ‘near me’ tag in a Google search, it will be easier for you to understand. Say you search for ‘salon near me’. The “Pigeon” will record the data for your location, look for salons near you in local directories, and then deliver you the best suitable results. Isn’t it amazing?

Since its introduction, the horizon for “Pigeon” has been expanding. This update has not only improved the user experience, but the local businesses have also benefitted from an increased number of leads.

  1. Here Comes The “Humming Bird”

Around August 2013, the “Humming Bird” was rolled out to improve the responsiveness of the search engine to search queries. Google emphasized that this update was swift and precise in delivering results, just as a hummingbird is.

Although, Google’s original algorithm has had a few additions to it from time to time, “Humming Bird” came out to be a complete remodel of the core algorithm.

Instead of the traditional search algorithm, when Google ranked webpages based on the keyword density, it now ranks the webpages by establishing the relevancy between the search terms and keywords.

In other words, Google started analyzing the context of a search made by the user. Now, more than just how the keywords are included in the content, the relevancy of the terms with the content and the information that it provides are factored.

The primary aim was to understand the human queries with the help of machine language and programmable memory, a.k.a. Artificial Intelligence. This Machine Learning Programme was named as RankBrain by Google. The crawlers were reprogrammed to index key terms and combine them for sensible formations. This understanding of formations of key-terms made Google as we experience it today. That is, it shows results for almost everything between the earth and the sky.

  1. Streamline Your Content Just Like A “Penguin”

Before 2012 Google factored just the number of backlinks into the ranking process for a webpage in search results. This changed around in April 2012, when Google introduced “Penguin” into its search algorithm.

Now the webpages are ranked based on the quality of backlinks as well. For example, a webpage about cooking necessities should have backlinks from relevant niche pages only. If a webpage that serves cooking content has backlinks from a fashion page, it is likely to be considered as phishing or spammy content by Google. This would bring down the rank for the page or may even lead to penalizing the domain for black-hat SEO practices.

“Penguin” compares the contents of both the linked pages and establishes relevancy. It is indeed this relevancy of the text, along with the authority of these domains, that this update uses for ranking websites in any search result.

Extending the same example further. Say the webpages that are linked together have contents focused around Chef-style ‘Goulash’. If these pages have appropriate traffic flow, along with a low bounce rate, it is very likely that Google would reward these webpages with upranking.

Establishing relevancy between the content and the search terms further enable Google to show suitable results for the intentions behind every search that a user makes.

  1. Don’t Mess With The “Panda”

The content-based factoring of the webpages was more refined even before “Penguin” or “Fred” were introduced. Before 2011, the internet was full of spamming and phishing websites. The primary aim for any website was to gain higher ranks regardless of the practice employed but it all changed with the introduction of the “Panda”.

In February 2011, Google rolled out “Panda” update. “Panda” was entirely focused on removing these spammy websites from its search engine results pages. Google made sure that the websites that ranked higher in the search results had characteristic expertise and authoritativeness of the content, and were trusted by the readers.

“Panda” in association with Google’s RankBrain, focused on understanding the nature of the content, the intention of the search made, and the cohesiveness of the search terms. It not only understood the meaning of words but also considered keyword variations.

For Example, Google now understands that ‘wearing a shoe’ is a variation of ‘putting on boots’ and likewise.

Within an hour of the “Panda” being rolled out, the pages having any sort of duplicate, untrustworthy, spun, or irrelevant content was brought down in the search results.

  1. Mobile Users Demand “Mobile-Friendly” Websites

Pretty simple and yet entirely focused, the “Mobile-Friendly” update was introduced for webmasters to optimize their websites for responsiveness to mobile devices. The reason behind the “Pigeon” was not just the promotion of local businesses. In fact, Google made sure that its users can access relevant information from any device.

As we all know, the majority of Google users access their search results from mobile devices. Almost after a year, Google introduced the “Pigeon”, it rolled out “Mobilegeddon”. Well, that’s what Chuck Price dubbed this new update as.

At first, there were only 15-20 per cent of the search queries that catered mobile users, but now all of the searches are mobile-friendly. This means that a website which is not optimized for mobile devices will definitely lag behind in scoring ranks in SERPs.

  1. It’s “Payday”!

This update has a lot in common with the “Panda” and the “Penguin”, but it is not to be confused with them. This was entirely specific to its target and a full-fledged independent update in itself. In the year 2013, Google started draining websites that did not provide any beneficial information to the user.

The update was straightforward in attacking the specific websites associated with spammy, adult or pornographic content or unethical monetary practices. Overnight, the websites that were associated with these niches were removed from Google’s directory and un-indexed.

Result? Better user experience to provide valuable benefits to the user.

BONUS!!

Apart from these, there were two other updates that helped webmasters understand how Google plans to refine search experience for every user. These were- EAT and YMYL.

Google has made it very clear that only the legitimate content that benefits the user somehow, is the true king. That is why it guided the webmasters to ensure that their content lays according to YMYL (Your Money or Your Life). According to Google, any webpage or website that can affect someone’s health, safety, financial stability or safety is considered to be a YMYL page. Pages that served shopping or financial information, medical or pharmaceutical information, and, the ones that provided legal advisory fall under this category. Out of these, websites that served medical information suffered the brunt of YMYL update.

 

The other update (E-A-T) abbreviates for Expertise, Authoritativeness, and Trustworthiness. This update was also very specific. The content is now evaluated based upon the expertise of the contributor as well as the content itself. Then there is a certain level of authority that should be associated with the content and the domain publishing the content. And lastly, the content should be trustworthy.

 

 

Sufficing all these specific factors, the webpages are analyzed for content and accordingly ranked in the search results.

For every search engine optimizer, these updates are like foundations for a strong strategy. Optimizing your website in compliance with these updates can assure that it will rank top in the search engine results. Google will keep on rolling out more updates, and there are many more, indeed. Staying updated with these changes is the only strategy for SEO.

Top 10 Factors That You Cannot Ignore To Rank #1 In Google Search

Long gone are the days when you had to ask your friends and family to like, share, and subscribe to your blog. No doubt this was a truly white hat SEO technique to improve the ranking of your website and it is still in practice. But the time taken for this technique to revert back the results is quite long. In fact, the search engines, with the introduction of artificial intelligence, are getting smarter with every search that is made through them. This has given an excavating insight of the user behavior and helped Google deliver better and more relevant results to its users.

As already said, the search engines grow smarter with every search that is made through them, this, in turn, has evolved the factors that these search engines use to rank a website during a search. Google alone, the world’s most popular search engine, uses more than 16 dozen factors to rank a website in a search result. And the number is still growing.

Nevertheless, the experts have been following these trends. It is crucial to keep up with the upgrades in the ever-changing environment of Search Engine Optimization. It won’t be possible to discuss all the factors in this article considering the context of the topic. Without wasting your time any further, let’s begin.  

 

  1. Originality Of Your Content

No matter, how many factors Google bring in to rank a website, content is the unchallenged ruler of the realm. From the earliest days of the World Wide Web, it has been the number one factor to affect SEO. Having said that, it would be foolhardy to believe that just any content would do it. Google recommends that you should create and publish your original content. This helps identify your content on the internet.

Your content may contain text, video, audio, gif, images, or all of these. The idea is to keep your audience engaged with your content. You can write anything that you wish to share with your audience. Undoubtedly, creative content that includes media is more interesting and tends to engage the audience better.

Coming back to the originality of your content. Google’s bots, or crawlers, as they are called sometimes, go through every piece of content that is available on the internet. A duplicate content would not only decrease your website’s ranking but may also lead to penalizing your domain. In other words, original content brings your website to the top, whereas, copied or plagued content leads to penalties and dip in ranks.

 

  1. Responsiveness Of Your Website

Consider a website that works great when accessed through a computer, but lags when accessed through a mobile device. This lag in responsiveness to mobile devices decreases customer engagement. And also increases the bounce rate. Which is not healthy for any website’s SEO.

Google, or any other popular search engine, for that matter, try to deliver the user, what they are looking for. As for any business, customer satisfaction is very important. These users are Google’s customers. And Google makes sure that its customers are satisfied with the results they get. The more a website is visited, the more popular it becomes. And there is no scope for debate that popular and trending makes it to the top always.

In order to receive high traffic and retain that traffic on your website, you should work on your website’s responsiveness. Neglecting website response can lead to a high bounce rate, which is considered as a negative impact on your website’s SEO by Google. As a result, whenever a user enters a search term, you may lag behind in the rankings. Regardless of how relevant the search term is to your website.

 

  1. Speed Of Your Website

A website that takes longer to load, would not be preferred by the users. In the age, where everyone desires for everything at lightning fast speeds, how can a website that takes time to load can be preferred by the users? The users wish to access any and all piece of information with a click. And when the page doesn’t load for a few seconds, the user is sure to bounce back. They would look for alternate sources of information but surely wouldn’t check out the slow link again.

Optimizing the speed of your website diminish the chances that your target audience flips over to another website. Consider this. There can be many reasons for the slow response of your website. These may include a bug in the HTML file, backend faults, server delays, and in some cases, the internet connection of the user. Optimizing each and every aspect of the website’s speed is pretty much impossible. For instance, you cannot do anything for the user’s internet speed. But you can take care of the things that are in your control, such as the backend of your website.

If you are geeky at coding and debugging, you can repair and optimize your website on your own. In case, you don’t know any of the coding and optimization parts, you should seek professional help. A company or an individual who has relevant professional experience is truly worth the investment.

 

  1. Social Signals That Your Website Has

From young to old, social media has engaged each and every age group. And not just the groups of age, also people from different ethnicities and backgrounds, and interests. Social media is like a popular restaurant where anyone can walk in and savor whatever they want to. There’s something for everyone.

It has nothing to do with Google. Google does not endorse social media, specifically. It is important to understand that it is the referral traffic that matters more here. Linking your website to social media can divert traffic from the website to your desired page. And the best thing about this traffic is, it is completely ethical.

Social media signals can boost your traffic consequently improving your website’s ranking in the SERPs. Create a social media profile on Facebook, Instagram, Twitter, LinkedIn, and wherever you feel like. Diverting traffic from this humongous source of users can help reach your words out to the world.

 

  1. Number Of Backlinks & Their Quality

As already mentioned, traffic is one of the major influencers that improves or degrades your website’s ranking. The source of traffic is equally important. At this point, it’d be wiser to briefly understand what these sources are. There are primarily two sources of traffic that any website can receive; 1) Organic traffic that comes from search engines when a user enters the relevant keyword in the search box; 2) and, Referral traffic, that comes from secondary sources such as blogs and social media.

To help with the amount of traffic that your website receives, link building is an effective technique. It is not at all new. Bloggers have been using this method since the dawn of the internet and blogging. The higher the number of links your website has, both outbound and inbound, the better its SEO gets. Having said that, the links that are inbound bring in referral traffic. These linked pages help Google understand the authority of your website and prioritize its placement in search results.

The quantity of the backlinks is less effective if the quality of backlinks is not satisfactory. Therefore, it is vital to make sure that the backlinks that your website has comes from high authority websites and not from any penalized or spammed websites.

 

  1. User Experience Makes A Lot Of Difference

We have been discussing it over and over again, that the amount of traffic your website receives helps with the SEO. This sentence has a limitation to it. Mere traffic volume does not make much difference. The relationship between the Click-Through-Rate (CTR) and Bounce-Rate is what makes this traffic more valuable.

These two measurements are influenced by the experience a user has when they visit your website. If the experience is very delightful, it is likely that the user would return to your website and also spread the page for more users to visit. This improves the Click-Through-Rate and reduces the Bounce-Rate.

A lower Bounce-Rate enhances the reputation of your website. Whereas, an increased CTR builds the authority of your domain and gains your website better placement in the search results. It also, helps with the strengthening of the keywords for your website that it is currently ranking for.

 

  1.    Age Of Your Domain

 

The next thing that affects your ranking is the age of your domain. Yes, the older your domain is, the better it has the probability to rank higher. It is crucial to make note of what does this age actually refer to. The bot crawls through potentially every piece of information that exists on the internet. As soon as the bot crawls through a page, it stores the content into Google’s index with a time-stamp.

This time-stamp helps keep the content identifiable and distinguishable at all times. Even if someone creates a similar content (not copied). This helps Google determine the authority of the page depending upon the traffic it keeps on drawing days, months or even years after the content is published.

In fact, when you consider building links for your website, you should indeed check out the age of the domain that you are linking to. An older domain that has been consistently operational in a specific niche is more likely to be of higher authority.

 

  1.    Referring Domains For Your Website

Not just the links that direct towards your website, but also, the domain from which these backlinks are coming from, are important for your website’s ranking in SERPs.  Referring domain is where the backlinks come from. As already said, referring domains are critical for SEO, a higher number of referring domains is always better. Just make sure that these referring domains are not PBNs or any other phishing website.

To understand how the referring domains affect SEO, let’s consider an example. Say you have a total of 100 backlinks to your website. And, these backlinks come from not more than 5 domains. It is very likely that Google may punish your website for such a low ratio of referring domains to the number of backlinks.

The best practice to maintain a healthy link profile is to build links with more number of domains. A higher number of referring domains from where the backlinks are fetched is considered to be Google friendly. This is also known as a unique link building strategy. No more than one backlink from one domain is the best profile for backlinks.

 

  1. Security Of Your Domain

How secure your domain stands, affects the user experience. And we already know, how user experience affects the SEO. Considering this fact, improving the security of your domain, helps keep your information and that of your users’ as well, safe.

 

Users do not wish to share any of their personal data with a third party, to whom the information does not concern. Moreover, higher security also enables you from getting your website hacked and this leads to high trust build up amongst the users.

The more users trust your website, the more likely they are to click on your link and visit your website.

 

 

  1. How Often Do You Update Your Website?

A website that is idle for a long time and does not receive any updates in terms of content is considered as a dead site by Google. Consequently, Google draws back the website in the search results, to the bottom or last results.

It is, thus, critically important to refresh the content on your website from time to time. Keeping your audience updated and engaged with the latest content helps keep up the traffic flow, makes your website look genuine, and build authority on the internet.

A steady flow of traffic, along with optimum quantity and quality of backlinks promotes your websites ranking to the first rank. All of these techniques are white-hat and genuine. Though the results may take some time to show up, they will eventually. And your website would come closer to the first rank as long as you’d keep on following these strategies.

 

Best Link Building Tools and Software in 2019

There’s no doubt to it that link building is considered amongst the most important factors that can help you rank your website in search results. In fact, a study reveals that link popularity of a particular webpage accounts for almost 22% of Google’s ranking algorithm.

As many of you would agree to it, since Google started hitting PBNs, link building has become more difficult. While earlier building links was sufficient to gain organic traffic and ranking, now you have to choose between the traffic and ranks.

Nevertheless, links are still important for both. It can gain you recognizable authority as well as boost your traffic. It does take a lot of time, but it is probably the most ethical SEO. And to ease your task for building links, there are a number of tools available on the web. I’d be discussing these tools briefly including what the tool does and how you can benefit from it. Regardless of whether you are a blogger, a marketer, or webmaster, these tools are for you.

 

  1. Ahrefs

Overview:

You probably know this tool. It isn’t new, but yes there are updates to it. What earlier used to be a simple metric tool, has now picked up a lot. This tool allows you to sort the most relevant blogs on the basis of metric measurements like DR, UR, Backlinks and organic traffic that the blog has. Along with these metrics, you can also explore the keywords that the website is currently ranking at, and what traffic each of these keywords brings.

How To Use It:

All you need to do is enter the URL for the desired website or blog, that you seek to fetch a backlink from. The tool provides you with a ranking on a 100 point scale based on the referring domains and URLs, unique to the blog. The Domain rating and URL rating are these ranks. The higher the rank, the better the authority it has.

You can sort out and enhance your search with this tool manifolds. The only drawback that I found is the time it takes to sort a beautifully relevant blog for your backlink generation. Having said that, it is quite obvious that you can negotiate the value of your guest post with the blogger based on these measurements.

 

  1. Google Trends

Overview:

There are various benefits of this tool including keyword research and keyword planning. With the trust factor of Google, the largest database of keywords, you ought to find the most trending results for your desired topic or search. From low strength to high strength, you can choose from thousands of keywords to rank better in the search results on Google. Moreover, you can also make use of this tool to decide the topics to create a blog post or write an article for your guest post that shall bring you a backlink.

How To Use It:

To begin with, you need a search term related to your blog. For example, say you have a blog dedicated to new technologies. You can start your search with “new gadgets”. The tool shall provide you with the details on your search term including related search terms, the traffic that these terms are fetching, and from which region they are fetching most traffic. Following this, you can easily decide your strategy for your blog’s backlinking. From content to the most relevant anchor texts, and also, target audience.

 

  1. Disavow.it

Overview:

You know how difficult it is to build backlinks. And the worst nightmare to it is if the link is a bad one. You know how these bad links can affect your ranking on Google. A good idea would be to sort these bad links and disavow them.

Well, having said that, it isn’t that easy. You have to first have a list of links that you want Google to disavow. Then, create a list of these links. When submitting this file to google to de-index these links for your website, you need to draft this list in the correct format. Otherwise, these links shall continue to affect your website’s ranking in the search results.

But, thanks to this new tool. You can now easily create and submit your disavow list to Google within seconds. And the best part is you don’t have to do it yourself. The tool will compile the sheet for you.

How To Use It:

To use this tool, you need to have a list of the links that want to be disavowed. A complete list of links is to be uploaded in .txt format. The tool will then automatically compile your sheet in the correct format. The best part is, it allows you to submit the sheet to the desired URL as well. All you need to do is make a list of the links, and the rest is taken care of.

 

  1. Majestic

Overview:

When building links, the metrics of the blog are crucial. In order to sort out the good blogs you need trustworthy measurement tools. Thankfully, Majestic is one such tool that can help you improve the quality of your backlink. Whether you are marketer or you are searching for guest posting for your own blog, this tool can provide you with TF and CF measures apart from a few others.

With a better understanding of the quality of the blog, you can easily distinguish the genuine blogs from PBNs. Majestic can provide you with the power to distinguish. TF (trust flow) is a measurement of how trusted a domain is by the users. Similarly, the CF ( citation flow) gives you an idea about how trustworthy are the backlinks to the domain that you are looking for.

How To Use It:

To begin with your search, simply enter the URL of the desired blog. The tool would process your search and provide you with all the necessary details about the blog including TF, CF, number of backlinks, organic keywords, and keyword strength for the blog. The tool is free to use, with limited access. For complete access, you can subscribe to the monthly plans ranging from $49 to $399.

 

  1. BuzzStream

Overview:

If you are struggling with your blogger outreach process, you should definitely try this tool. It provides you with link building services campaigns. Keeping up with the follow ups and random inbox messages seem too stressful sometimes. Plus you can also use their inbuilt discovery tool to find blogs.

How To Use It:

First of all, you need to find blogs to reach out to. Once you have the list ready, you can schedule and organize your campaigns. The tool helps with pre-draft as well as timely scheduling of the drafts. All your campaigns organized in one place.

 

  1. Ontolo

Overview:

This tool has simply no other match when it comes to data mining. You can draw all the necessary information from just one source, including the contact information, pages, and outbound links.

With such a powerful tool in your hands, you can increase the potential of your link building campaigns. The best part about this tool is its custom built software. The tool draws this hard-to get information from more than 80 sources, making it one of the most trusted data mining tool.

How To Use It:

You need a prospect list to crawl. Uploading a CSV file or a plain text file gives you all the prospects to crawl for your requirement. Unexpectedly, you can upload the file from any source and manage your prospects.

 

  1. Raven Tools

Overview:

Raven tools has a complete suite for all your SEO needs. Since, we are concerned with just the link building tools, it has one too. Research your competitors and design your campaign accordingly.

The tool provide you with a complete analysis of upto 50,000 links for any domain. You can check the authority of the backlinks, anchor texts, and type of links that it has. Moreover, you can even organize these backlinks based on do-follow, no-follow, their tier, and their authority.

Having said that, there’s a bonus for you, if you are a marketer or a reseller. The suite also includes a white label report generator. With the help of this tool, you can create white label reports for your clients, with a click of your mouse.

How To Use It:

Simply paste the URL or the domain in the search column. You can choose the type of links that you wish to find including freshly indexed, historically indexed, or the whole domain, or the URL only. The tool would then crawl through its database and external sources to fetch you the desired results.

 

  1. SEMRush

Overview:

Usually referred to as all-in-one SEO toolkit, you can analyse in depth details for all your link building strategies. Highly trusted by the leading SEO and link building experts, this tool has everything you need.

Apart from helping with link building, you can also make use of its content and PR tools to track the trends in the industry and identify opportunities. It allows you a complete technical SEO audit, generate summaries for your content and analyse paid traffic. Isn’t it all you need to decide the best opportunity for building links?

How To Use It:

The tool is pretty easy to use. Login with your existing profile, or register if you don’t have one. On the landing page, enter the search term that you need help with. The tool then displays results for your search. Be it a keyword analysis, or a website audit, you can do everything that you need for designing your link building campaign.

 

  1. Linkio

 

Overview:

Are you tired of planning and managing your link building campaigns? Well, here’s a tool that can sort it out for you entirely. From deciding keywords to the number of links required, to the quality of links required, this tool can manage everything.

How To Use It:

The tool helps you with the planning and management of link building. You have to enter the URL and a few keywords, that you wish to rank your website for. The tool will analyse the best suitable strategy for improving the outcome of your link building campaigns.

The tool would also suggest when to build the next link and the related keyword for it.

 

  1. Rmoov

Overview:

Had you ever experienced a dip in your websites ranking despite of following the ethical SEO practices? Well, there is a certain explanation for it. There might be a few backlinks to your website that are no longer active, or are PBNs.

We all know how tedious is the task of auditing backlinks and sorting out the bad ones. Thankfully, Rmoov has your back. You can audit your website and draw a list of backlinks that are responsible for the decline in your website ranking in the search results. It is that simple.

 

How To Use It:

Enter the URL that you need to conduct an audit for. The tool will then crawl through all the backlinks and suggest the ones that need to be removed. The process doesn’t end here. Further you can contact the webmasters requesting to remove the bad links fromx several URLs, within the tool. Isn’t it amazing?

It’s all up to you now. Try these and decide for yourself which tool suits you most.

Anchor Text Optimization- A Comprehensive Guide 2019

Search Engine Optimization is all about getting the most out of each link you build. In this context, anchor text is the most significant element as it plays a key role in unlocking the potential of link building effectively. However, you also need to be aware of the impact of Google’s updates on anchor text best practices. Knowing this is important because over-optimization of anchor text can eventually have a negative impact on your site’s rankings. On the other hand, implementing the right tactics can get you great results, both in terms of the website authority and SERPs. Here is a comprehensive guide to help you in mastering the anchor text optimization strategy.

What exactly is an anchor text?

First things first, let us start by explaining what exactly an anchor text is. Basically, anchor text is the visible, clickable word or phrase that links a web page to another one. For instance, an anchor text in HTML appears as follow:
Anchor Text Optimization and the visitors will see this on the website:

Anchor Text Optimization

The phrase “Anchor Text Optimization” here links out to https://outreachmonks.com/anchor-text and is the anchor text in this case. It is simple to anchor a link to a text on the page easily as CMS platforms such as WordPress and Drupal offer an out-of-the-box functionality that enables the same. Now that the meaning of anchor text has been explained, it is important to understand its impact on search engine rankings. Anchor text enables Google to determine what the web page is about and whether it is relevant to the chosen keywords. Earlier, building a strong anchor profile and getting it to rank by Google was as easy as selecting the keywords and using exactly the same keyword to anchor links back to the site. But the Penguin update in 2012 brought some disruptive changes for anchor text and websites that failed to align with them witnessed dramatic collapse in their rankings.

Anchor Text in the Era of Google Penguin

Google’s ranking algorithm has gone through numerous changes over the years but the Penguin Update that came in 2012 has perhaps been the most important one till date. The thought behind the update was to target the websites that flouted quality guidelines and used spam to gain rankings. As mentioned before, it was easy to game Google prior to the update with only exact match anchor links to the website and rank easily for any keyword. But the advent of Google Penguin changed everything as sites that over-optimize the anchor text are now subjected to harsh penalties and may lose traffic as well as organic rankings.

Practices such as unnatural link building and exact match anchor text links now become a complete no-no as they can damage the SEO efforts beyond imagination. Updates like the Panda, Hummingbird and Penguin 4.0 that succeeded Penguin strengthened the trend and emphasized the importance of anchor text optimization even further. While the update primarily brought improvement in the search engine result quality, they also brought challenges for the marketers who hardly had an idea about coping up with the new algorithm. Gradually, as things became clear, these challenges appeared easy to overcome. Let us delve deeper into the ramifications of the update.

The backlink process used in the updated Google algorithm comprises the following steps:

  • A backlink is added by you
  • Google indexes the said backlink
  • Your link profile is updated by Google with this new backlink
  • The process continues indefinitely as Google uses the information to determine the ranking of your website

All through the process, the algorithm makes a thorough analysis of your link profile and compared it with on-site keyword optimization. Google uses a specific set of parameters to determine whether your anchor text practices deserve to be rewarded or penalized. Being unaware of these parameters can land you in trouble and get you penalized for not using the best practices. Before explaining these best practices, let us identify the types of anchor text and their relevance for Google.

Types of Anchor Text

Keeping in line with the changes brought by the Penguin update, it becomes essential to understand the different types of anchor text so that you can use the right one at the right place. Anchor texts can be regarded as the diverse niches that can be used for creating backlinks. Each of these types has a specific purpose and is to be used optimally to avoid penalty.

Title Tag: A title tag, as the name suggests, refers to the page title. For instance, if a link leads to an About Us page or Sales page, you can simply is the meta title or main H1 tag as the anchor. Similarly, while linking to a blog post, the title of the post will be the anchor.

Exact Match: The exact match keyword is the exact keyword phrase that you are looking to rank the page for. For example, if you are trying to rank for “Anchor Text Optimization”, you will have to copy and paste this exact phrase for anchor.

Keyword Plus Word: This type of anchor text combines the exact keywords that you are aiming to rank for with other words/phrases. For example, if you want to rank for “fashionable midi dresses store”, a relevant Plus Keyword anchor will be “see fashionable midi dresses store here”. The best thing about this type is their versatility as they can be fitted naturally within the content. However, you need to ensure that each of the Keyword Plus Word anchor is unique from the other Keyword Plus Word anchors on the site.

Only Part of Keyword: As the name implies, these anchors have only a part of the key phrase that you look to rank for, rather than the entire phrase. A good example here would be using “buy fashionable midi dresses” as in case of the previous example. Again, these anchor texts should be unique from the others.

Just Natural Anchor: The anchor that does not have any of the key phrases is called a Just Natural Anchor. It is a simple piece of text that explains where the users are being redirected. “Here”, “At the blog” and “This website” are the examples of Just Natural anchors.

Brand Anchor: Clearly, brand anchors refer to the name of your business or brand. Outreachmonks.com, for example, will use “OutreachMonks” as the brand anchor.

Brand and Keyword Together: The next anchor type is Brand and Keyword Together, which is the combination of the branded anchor either with the Exact Keyword or Only Part of Keyword. For instance “Blogger outreach services from OutreachMonk” is an example of such anchor text.

Naked URL: A naked URL refers to an anchor which does not contain an anchor text but is a URL itself. For instance, https://outreachmonks.com/ is a naked URL.

Websitename.com: This can be a naked URL anchor that links to the site’s home page or an inner page using the site URL as the anchor. For example, the phrase “Read insights on blogger outreach at outreachmonk.com” lands a websitename.com link to the blog page on the site.

Homepage URL: This type of anchor text is similar to websitename.com anchors but the only difference is that they the use the full URL of the home page.

Naked URL without Http://: This is a naked URL that used only www and skips the https:// part.

No-text Anchor: This trick strategy involves building a link without any words in the anchor text. The simplest way to do is through images or by forgetting (intentionally or unintentionally) to include it in the article while keeping the link tag empty.

Besides these anchor types, anything else that you try using as an anchor text comes in the category of random anchor text type.

Anchor Text Practices for Google search rank improvement

Now that the different types of anchor texts have been explained clearly, you should also know about the best practices you should adhere to for leveraging them to attain high search rankings. Let us list them for you.

Keep them versatile and natural

Google gives precedence to the websites that deliver real value to the users. In this context, the placement of links should be natural, where users expect them to be and they get some valuable information for these links. As the algorithms get smarter than ever, recurrent use of keyword-based anchors is most likely to bring penalty for your website. The best approach,
therefore, is to serve high-quality content with relevant links from high Domain Authority and Page Authority sites.

Ensure that anchors are relevant to content
Relevance of anchors to content is another best practice that you must stick to. The improvement in Google’s algorithm, in addition to use of advanced Artificial Intelligence technologies, has made it capable of understanding the meaning of the web page content. So relevance matters a lot and Google will definitely penalize you if you place irrelevant anchor
texts and links on your site. Google is now totally focused on delivering unmatched user experiences, which is the reason it will not compromise with relevance at any cost.

Avoid over-optimization
The use of over-rich, spammy keyword-based anchor texts is another red flag for Google. You must, therefore, avoid over-optimization of anchor text and keep it as natural as you can. The best thing to do is to spread them across the inbound links in optimal proportions (which has been explained further in this article). For instance, you can try anchor text variations that
resemble the keywords closely in meaning yet are different.

Position your anchors properly
Another best practice related to anchor text positioning; place them where they are most likely to capture the attention of the users. The first few paragraphs make the best place to use them and so do headings, sub-headings and imagery. The idea is to have them put where they are capable of generating high click-through rates and engagement.

Focus on deep linking
One strategy where SEO professionals usually go wrong is focusing the anchors on the top level pages (such as home page, landing page or product pages) and ignoring the deep-level pages. Google does not appreciate this practice because the top-level pages happen to be
shallow from the content value perspective as compared to deep-level pages such as the blog. These are the ones that are actually valuable to the users.

Engage in relevant guest blogging
Guest blogging is the key ingredient of a successful digital strategy as a whole. When it comes to anchor text usage, you need to engage in relevant guest posting to get the best results. Pay attention to the authority as well as relevance of the website you are contributing to for getting authority links. According to the latest updates, Google also includes the websites that you link with while determine your ranking. Check your outbound links as well to ensure that you steer clear of spammy and low-quality websites.

Ideal Anchor Text Distribution
In addition to following the best practices for anchor text optimization, you also need to make sure that different types of anchor text are used in the right proportion. An optimal distribution of anchor text is the mainstay of a successful search engine ranking strategy. The reason is that if
you use the same anchor text types or more of two types, Google will definitely penalize you. You should, therefore, target anchor text diversity as a part of your link building strategy. An idea website profile will exhibit the following distribution matrix:

  • Branded anchor text- 50%
  • Websitename.com- 15%
  • Naked links-10-20%
  • Page title/Blog post title- 10-15%
  • LSI partial match anchors- 1-5%
  • Generic anchors- 5%
  • Exact match anchor texts- 1-5%

Besides these, you can mix and match the other anchor text types as the need may be. Additionally, you need to avoid low-quality links as they can land you in trouble. A thorough analysis of the niche and competitors will give you a clear idea about the distribution of anchor text that will get you optimal results.

Conclusion
Anchor text optimization is an evolutionary strategy that needs to be fine-tuned to be aligned with the changes in Google algorithm. The mantra is to keep your website’s anchor text cloud versatile and natural because this only matters the most to Google when it determines the rankings. Periodic audits are a good idea to weed out the ones that might damage your SERPs and identify the ones that you need to build on. In a nutshell, you need to be in the good books of Google and this can be done best with honest efforts to adhere to the best practices and using anchor text that is natural, relevant and user-oriented.