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Top 5 SERP Tracking Tools You Can Rely On In 2021

Top 5 SERP Tracking Tools You Can Rely On In 2021

A winning SEO strategy is as much about tracking as anything else. While identifying relevant keywords and creating great content gets you started, you cannot leave things on autopilot after that. You also need to track the performance of indexed content consistently and fine-tune it to sustain your rankings and move ahead of the competitors. You may do it manually, but it can take lots of time and effort. It is best to find a SERP tracking tool that you can rely on. Even as there are several options around, here are the best ones you can try in 2021. 

If you are looking for a smart assistant that keeps you ahead of keyword rankings in real-time, Zutrix is a name you can depend on. This simple rank tracker tool is for everyone, from personal users to SEO professionals and small businesses. You can use it to get location-independent results with AI-powered accuracy. It also helps you track competitors and get sharable reports. There is even a keyword lab to help you with ideas. 

SEMrush

SEMrush has been around for more than a decade and continues to be the top choice of digital marketers around the world. An all-in-one marketing toolkit, it boasts of millions of users and offers tools for SEO, content marketing, social media, competitive research, and online advertising. You can use it to track keywords and domains, discover competitors, compare multiple geographic locations, target different devices, and more. It offers simple and easy-to-understand PDF reporting as well.

AccuRanker

Next on the list is AccuRanker, which lives up to its name. You can trust it for quick and accurate rank tracking on desktop or mobile. It features SERP history that gives a fair idea of the best tactics and enables you to tailor your SEO strategies accordingly. You also get access to features such as Google & Adobe Analytics, Google Data Studio, Google Search Console, advanced data segmentation, and Advanced Share of Voice. Automatic and custom reporting makes it one of the best options.

Advanced Web Ranking

AWR is another tracking tool you can consider this year, as it is regarded as one of the most accurate around. You can use it to track fresh rankings across various search engines, different locations, and multiple devices. The tool gets you high-end features such as Google Data integration, data segmentation, visibility and KPIs, and performance trends. With such valuable information at hand, you can enhance your strategy for success.

Ahrefs is among the best keyword explorers and also includes a reliable rank tracking tool. It is a smart choice if you are looking for a complete package that helps to boost your online presence organically. The default features include keyword research, competitive analysis, content research, backlink research, rank tracking, and web monitoring. Additionally, you can expect new ones to come up now and then.

When it comes to rank trackers, there is no dearth of choices. But everything boils down to choosing a tool that promises accuracy and speed. These tools definitely come ahead as the best ones. 

Buy Backlinks in 2021, Link Building Pricing Guide & Hacks

Should You Buy Links in 2021? The Ultimate Guide! How Much Does Link Building Costs?

As you start to build your SEO strategy, you’ll almost certainly encounter the concept of buying links. There are lots of people talking about this concept. On one side, you’ll hear it’s a horrible idea that will destroy your brand. On the other, it’s a great idea that you should focus on exclusively.

What’s the truth?

The good news is, there’s a middle ground. It’s possible to engage in thoughtful link buying while still focusing on your business as a whole. 

Officially, Google only wants you to engage in “natural” link building. To avoid businesses buying low-quality links in bulk, it regularly checks the quality of the links you receive. However, the truth is that everyone buys links from time to time — it’s crucial to getting your business out there. 

How can you avoid getting on Google’s bad side? How can you still manage your company’s outreach while you do it? Read on to find out. 

What’s the Difference Between Paid Link Building and Natural Link Building?

There are two main types of link building. That may sound simple, but the processes can still be confusing. Let’s take a look at the differences below, so you can approach link building prepared.

Natural Link Building

Natural link building is when companies offer links for your website without any research on your part. For example, imagine someone’s writing an article about travel agencies. They may link to Travelocity in their article because it’s an agency they know about. That’s natural link building.

This is the type of link building that Google wants you to engage in. When you create high-quality content, you’ll get your name out there. Then, people are more likely to link naturally to your business.

What’s the problem with natural link building? Mainly, it’s that natural link building rarely happens if you’re not already well-established. Especially when you’re first growing your business, you may need to invest in paid link building.

Paid Link Building

Paid link building, on the other hand, is when you pay a company to place your link in their content. Some bloggers will write content for you. On the flipside, many companies write their own content with a link, then submit that to a blogger for a price.

Isn’t paid link building something Google dissuades companies from? Well, yes and no. While it’s technically against Google’s TOS, the real truth is that Google doesn’t like it when you manipulate the SEO algorithm. So what’s a clever workaround? 

High quality content. Google can’t tell the difference between a paid link and a natural link, so long as the content is high quality. 

It’s common to pay for links to some extent. If you’re just starting out as a business, you may find this practice not only helpful, but actually necessary. It can kick-start your SEO standing, even if it’s just a few links.

Why Should You Consider Buying Backlinks?

Many companies purchase backlinks, and for good reason. These 3 driving points have made the process very attractive:

Time-Saving

Starting from scratch in the online market is both uncertain and time-consuming. As such, many companies purchase backlinks because it saves time. 

Since link building is only one part of creating a successful internet presence, many business owners can’t wait for it to happen naturally. Purchasing backlinks can give you a leg up on other business owners who are just waiting for natural link building to take place. 

A link building strategy also takes time. It may draw your time and energy away from tasks like producing content of your own, refining your products, or strengthening your social media presence. 

Built-In Audience

Purchasing backlinks on a well-established site means you have a built-in audience. As such, more eyes are on your content and more people are clicking through to find out more. 

Not only does this cause Google to reward you with a higher ranking. It helps your business in a more direct way. If your links are found on the right sites, you could take home a chunk of that site’s following. 

A Variety of Options

There are more options for buying links than ever before. You can find the perfect option for your budgetary needs, your company size, and your ideal audience. 

Purchasing backlinks isn’t about buying from a shady, fake blog. It’s about offering a blogger money to create quality content that advertises your website.

The Do’s and Don'ts of Buying Backlinks

When you’re purchasing backlinks, be sure to observe these rules. They can help you avoid pitfalls and make the most of your bought links.

DO:

  • Purchase backlinks on authoritative and relevant sites
  • Reach out directly to content creators
  • Ensure all your content is high-quality and relevant
  • Advertise with creators whose audiences overlap with yours

DON’T:

  • Prioritize quantity over quality
  • Post comments inquiring about backlinks
  • Blindly trust a company’s quality
  • Utilize backlinks as your solitary outreach program

Link Building Pricing: What Does It Cost?

Link building is a service that no digital campaign can survive without. But understanding good value for money for link building would require some effort. So what would you consider a fair deal when it comes to the pricing of link building services? Well, there isn’t a straightforward answer to this one. So we will explain certain factors to determine an optimal price point for link building.

So what’s a standard link building pricing scale?

Surprisingly, you can expect the price of link building to vary a lot, in a range between $100 – $20,000 per month, based on the quality and volume you are looking for. The range would probably confuse you. But the best way to figure out the costs for link building in the long term is by determining a price point per link.

Understanding the DR and DA dependent pricing model

While cost per link is one model you can check, you may find several vendors and agencies using DR (domain rating) or DA (domain authority) as the key parameters for pricing the service. We can’t call this one a perfect system, because these scores are third-party metrics that do not give an accurate assessment of the true quality of a website. However, these scores are widely used as a benchmark system to measure the quality of a website, apart from other factors such as organic traffic.

The link building prices under this system may fall in $80 – $600 + range, depending on quality.

Case Studies on Link Costs

Being a link building agency that makes money for delivering this service to the clients, I think it makes sense to showcase some case studies to see how fair and average pricing can be estimated for link building.

1. Ahrefs connected with nearly 700 sites to see what bloggers and site owners were charging to place links for the clients. Using those numbers, they calculated that the average cost of a backlink from a site is $361.44 . Read More

2. Siege Media, a leading content marketing company, suggests that the average long term price per link should be around $500. read more 

The difference between In-House and Agency Pricing

A serious link building initiative with a dedicated in-house professional is a full time job. You can expect the process to take a lot of time because it involves much work, from developing prospect lists to approaching them with targeted outreach and nurturing every opportunity available.

In-house link building

Speaking about in-house costs, hiring an experienced SEO professional in major cities across USA or UK would cost you around $4,000 per month, which adds up to a good $50,000 per year. You will also need a manager to supervise the link building professionals throughout. Further, you can add up the cost of paid links every month, in addition to the cost of content creation for link building with guest posts. There is also some essential software you will need, such as Ahrefs for several link building tasks and Pitchbox for outreach. So you can well imagine how much it would add up to!

On the flip side, there are also some great things about in-house link building. There’s the advantage of complete control on your own outreach team. Moreover, it gets easy to align your content initiative seamlessly with the outreach and link building efforts. 

Time is surely a concern, but if you’re serious, you can manage it pretty well.

There are large companies with large content teams that are managing it really well. They’ve mastered the content and link building combo to earn valuable traffic and they’ve also created a team that works in perfect tandem.

Agency link building

For agency costs, everything boils down to who you hire for the job….

As we’ve already talked about the pricing models and range for link building, we’ll focus on deciding the agency to hire.

Top-tier content marketing agencies that offer an end-to-end service may charge anywhere from $5,000 – $20,000 per campaign, particularly the ones based in major cities like New York. If you calculate the average cost per link cost, it will come in the $500 – $1500 range.

Conversely, you can connect with link building specialists like us that charge far less. What’s more, you can get major price differences with increase in link volume.

There are also agencies that wouldn’t give you much analysis or insight on your website. They work on a price per link model, while offering guest posts for a fixed price. If you want to check the leading players in this space, a quick Google search for “guest post service” will suffice.

How Much Does Link Building Cost At OutreachMonks?

Since we have clarity on exactly what we charge and how we do it, we can start with our own pricing directly. But you need not worry as we will tell you about the averages as well, so just keep reading on.

There are two pricing models for our clients, both white label clients and direct clients, with a tailored approach to match their needs and expectations perfectly.

Price-Per-Link Link Building Services

Check out our la carte services, typically apt for resellers. These include four link building tactics:

Now let’s explain these in detail!

Guest Posting & Blogger Outreach

Essentially, guest posting and blogger outreach are the same. We provide both because we understand how people search for them (in terms of search keywords). 

Our per-link pricing for Blogger Outreach and Guest Posting ranges from $59 to $419 per link.

You can secure some pricing discounts by ordering 30+ or 50+ links in a single order.

Pricing as per DA range
Pricing as per monthly traffic

Affiliate marketers and local businesses go after our niche edits service. For this service, our costing starts at $69 per link placement. This service focuses on securing relevant, quality link placement opportunities on websites we already have a relationship with.

 

How Much Does OutreachMonks’s Link Building Packages Cost?

We offer pre-designed fully-managed link building packages starts at $549 per month. We structure our monthly pricing on the basis of your requirements with the aim to bring a successful outcome. Our monthly plans are just right for the clients looking for a fully-managed link building solution.

How Much is Outreach Monks’s Custom Link Building?

Our custom link-building campaigns start at $1500 per month. You can expect to spend around $5000 per month for a standard campaign. 

The number of backlinks we secure for this budget depends on your goals and resources. Typically, our custom link building plans are billed hourly, but we also offer hybrid pricing in some instances.

For example, the client may need both research and planning and blogger outreach as the elements of your overall strategy. In that case, we can give a mix of pricing, with per-link pricing for the blogger outreach links and hourly billing model for the rest. 

To know which would work for you, booking a consultation would be the best way to start. We would want to know your business better and help you weigh your options.

Conclusion

Everyone knows how vital link building is in SEO. It is, however, a major investment for any business and can cost a considerable sum.

So, before you go ahead with paid link building, it is important to create an action plan which could include deciding upon the pages and keywords you want to target, creating a prioritized list and researching the competitors. Remember, not all backlinks are equal. Always check that the backlinks you purchase directly benefit your website. After all, that’s why you’re purchasing them, right?

Even though Google often frowns on purchasing backlinks, there is a compromise to be found. So long as you don’t buy links with a desire to manipulate the Google algorithm, everyone wins. 

Hence, it would be safe to say that buying backlinks, undoubtedly is highly beneficial if you adhere to a thorough link selection process and criteria. Thoughtful link building leaves no room for distinguishing between a paid or natural link.

Looking for a mind-blowing link building strategy?

SEO vs. Content Marketing – Know The Difference

SEO vs. Content Marketing Know The Difference

When it comes to having a successful online marketing mix, you cannot miss out on SEO and content marketing. Both tactics are closely linked and work in tandem to get results for your website. Together, they are capable of making your website reach the top and sustain the position there, in addition to building trust and credibility for the brand. Since SEO and content marketing go hand in hand, it often gets harder to make a distinction between the two. However, it is important to understand the difference between them because you will be spending on them after all. Let us explain both the tactics in detail and also highlight the difference between them.

Search Engine Optimization (SEO)

SEO includes a set of practices that push traffic for the website from the search engines. The traffic boom comes by optimizing the web pages to appear on top of search results.  Further, it also includes tactics like local search map results and link building across the authoritative, niche-relevant websites to bring qualified traffic to the site. SEO requires you to follow search engine algorithms to bring relevance to the site and improve the user experience it delivers. When sites excel on all these fronts, they are bound to reach the top of search rankings and pull the target audience with ease. Further, the well-optimized ones are also capable of getting more conversions for the business because of the quality user experience they deliver.

Content marketing

As the name suggests, content marketing involves online promotion by creating high-value content and delivering to a targeted audience. The strategy promotes a brand by providing value and engaging the audience rather than advertising directly. The objective is not to just push sales but build relationships with the audience and consolidate the reputation of the business. Content includes different variants that are published online such as text (articles and blog posts), images, infographics, videos, podcasts, case studies and banners. They can even have user-generated pieces such as user comments and product reviews shared directly by the customers. The focus, in recent years, has been on informative, long-form content pieces that address the user intent and resolve all their pain points effectively.

Understating the difference between SEO and content marketing

To understand the difference between the two strategies, it is valuable to comprehend their key objectives. While SEO mainly focuses on the demands of search engines, content marketing emphasizes on targeting the consumers. SEO is more technical in nature and covers a range of factors such as website design, structure, user experience and keyword optimization. While there is a lot to be managed, you have several tools to help with these aspects. For example, you can learn more about free keywords tools here. Conversely, content marketing uses creative content for driving traffic. While you need to make it engaging, ensuring that it has the right keywords is equally important.

Relationship between SEO and content marketing

While there are some identifiable differences between the two strategies, the relationship between them is close enough to confuse. The reason is that SEO and content marketing overlap to a significant extent. Integrating keywords in the content is imperative to get results from SEO, which means that your site will get more traffic and the audience will interact with the content therein. At the same time, quality content improves the authority of the website and strengthens its backlink profile with quality links. Simply speaking, better content results in better SEO and vice versa. If you can excel on one front, the other will be won automatically.

Deciding what works for you

Both SEO and content marketing have immense potential when it comes to driving sales and generating awareness for your business. But you cannot expect to achieve results with either in singularity. Rather, a strategic mix of both the tactics is what you need for securing ranking, visibility and trust for your website. While SEO does everything to impress the search engines and get you on top rankings, content relates more to impressing the customers and retaining them for the long haul. Both have a symbiotic relationship and one cannot thrive without the other.

SEO and content marketing may differ in structure and function but it is hard to isolate them from each other. These are like the pillars that sustain the load of your online presence- you need both to survive and thrive. So it makes sense to have a holistic digital marketing strategy that leverages a healthy mix of both the tactics for the best results. 

7 Link Building Strategies for Agencies

7 Link Building Strategies for Agencies in 2021

Each year there is a quest to take content marketing a notch higher. With the growing market competition, changing customer needs, and technology innovation, it is virtually impossible to stick to your old marketing methods. If you are an agency, then you are probably wondering how you can grow your links to build your brand. Well, don’t sweat it! We have created a simple guide covering some reliable link building tactics for agencies in 2020. 

Create high-quality content

Let’s begin by stressing the importance of quality content. Ideally, all the other tactics we will share largely depend on your content. Let’s be frank. No one likes to read dull, uninformative, and scattered content. We are all looking for valuable, unique, and engaging content on the Internet. So, good content will get you the traffic. You ought to know your readers, talk in their language, build relationships with them, and create content regularly. Once you have this, market it skillfully and watch your agency grow.

Try Quora

You might have noticed that whenever you have searched something on the Internet, you get directed to Quora. Quite often, the answers you get there tend to be informative. Quora is a growing social media platform that allows users to ask questions in highly specific niches. Imagine what could come from a 300 million monthly user utility platform housing over 400,000 topics? Quite a lot, right?

As an agency owner, it is time to join the platform to grow your brand. Keep in mind that for people to read your answers, then they must be informative and well researched. By answering the questions, you will Establish Expertise, Authority, and Trust (EAT), a coveted marketing technique that helps websites rank better in Google. In essence, you will gain followers who will recognize your knowledge on the topic/industry, hence establish authority, which translates to customer trust. As you build your profile, you will be quoted by websites with some backlinks to your site!

Tip: As you answer questions, ensure you add links back to your website to useful and related information that they might need.

Tap on Broken link building

Have you ever read an article only to realize the links attached are unavailable or don’t exist? Sad right? Now, this is an excellent opportunity for your site, and it is known as a broken link building strategy. Broken link building is the process of finding relevant websites that are linking out to dead pages, then notifying them, and offering your link to replace the dead or unavailable ones. There are some good tools like Check My Links browser plugin that can quickly help you find the dead links on the Internet. 

 

Useful resources attract powerful links

This strategy involves providing another site with high-quality, valuable content that they would wish to link as a resource on their site. Just like in the broken link building approach, all you need to do is find relevant resource pages, vet them, and then reach out to suggest your resource. Just remember to have something worthy of a link before starting out your outreach campaign.

Guest posting

Yes, guest posting still works in 2020! In fact, if done right, you can generate enough backlinks to make your agency’s blog or site visible. Before you rush and try to create content to post on any site, there are certain things you must keep in mind. First, you need to check the domain authority of the website you wish to post. It should be a site with a reputable authority on the web and fits your niche. Also, check if they accept contributions from guest bloggers. There is are some nice resources that can help you find the top blogs that accept contributions in your industry. 

Tips:

  • Don’t submit the same guest post to more than one blog. Vary your anchor texts and even your author bio in the guest posts.
  • Focus on, or target sites within your niche to get the right audience.

Pitch Infographics

Have you been thinking about what to do with audiences who don’t prefer reading articles or need something different to capture their attention? Perhaps going for other multimedia content can do the trick. People always love visual content that is easily consumable. All you need to do is find a topic, include helpful stats and data visualizations, share it on your site, and others in the form of infographics.

Podcasts

Most people are nowadays talking about listening to a particular podcast. According to research, most people love them, given that they tend to give information and entertainment at a convenience. How about sourcing for those interviews and showcase your expertise in the digital space? You will help elevate your authority, plus you will build links to your agency or blog. 

Video marketing

According to Cisco, global internet traffic from videos will make up to 82% of all consumer internet traffic by 2021. Additionally, 54% of consumers want to see more video content from a brand or business they support. If these stats are anything to go by, you definitely need to find a way to add videos to your link building strategy. Start generating short, high-quality videos to help generate traffic to your site, and you will start getting backlinks from other sites using your content as a source.

Wrap up

That’s it! We have covered some of the key link building tactics you can add to your arsenal. One thing is clear, though. Success in link building is not an overnight process. It takes time, effort, and a combination of techniques if you are to gain authority and trust. 

How to use Internal Links to Grow Your SEO Performance

How to use Internal Links to Grow Your SEO Performance

Internal links are arguably one of the most underrated SEO strategies. Most website owners value investing in backlinks or external links and fail to understand how invaluable internal links can be. Internal links are simply the links on your pages that lead users to other content of the same website. Well, these links can help you attain the SEO rankings you are craving for.  Just like any other SEO technique though, you need to get some factors right if you are to make good use of the strategy. That’s why we have compiled a few essential tips that can help you use internal links for SEO. 

Create High-Quality Content

It is no brainer. If you want several unique internal links, then you need lots of high-quality content on your site! This way, you will have several solutions to user problems and thus increasing the chances of keeping them on your site for long.  Some experts propose a complex layer of internal links such as silos or cycles. However, putting more content will naturally create an organized chart-like structure that users can follow with ease. 

Prioritize Links to the Most Important Content

While you may have plenty of content to link internally, it is essential to give more priority to the most relevant content. The driving factor behind internal linking is to try and get as much traffic as possible to your most crucial pages and reduce bounce rates.  You want web users to access pages that will add more value to their sessions. By providing internal links to these pages, readers can easily see and click them. So, try and distinguish those crucial pages on your website and give them more internal link priority. 

Tip: 

You can use contextual linking within texts of a web page. If, for example, you have written several articles on the same topic, you can link them through sentences internally, and users will understand those topics are related. When you add several contextual links to the main article, the search engine will treat it as more resourceful, and it will improve your SEO performance.

Try Internal Link Tools

The best way to improve your web user experience is to use data. The beauty is that there are many tools that can help you tie up your content to make more of your traffic. For example, you can use internal linking tools that can give you analysis and suggestions regarding the use of internal links on various pages of your website. If you are using a WordPress site, for example, you can find plugins to help you handle internal linking faster and far more efficiently.

 

Use Anchor Texts Wisely

Again, linking for the sake of it isn’t a nice idea, either. You need to ensure that the anchor words tally with the content of the linked page.  Doing relevant links ensures that the reader navigates to the right page. Using deceiving links will have more harm to your website because readers won’t get satisfied and will form a poor opinion on your overall experience. 

In the past, you could trick the search engine with keyword stuffing. However, things are different now because the search engine is becoming smarter. In fact, the search engine knows that there is a bigger relationship between the keyword itself and the content as opposed to the anchor text. You need to be creative with how you deploy your anchor texts. 

Tip: Avoid duplicating your keywords in every link. You can take advantage of synonyms to make them look a bit different to the search engine.

Use Appropriate Number of Internal Links

Nobody knows exactly how many internal links you should put on your website. However, try not to overdo them. Remember, you are trying to help the user and reduce your bounce rates. So, add just enough links that won’t get your readers bothered and kill the traffic!

Add Related Posts Section

You might have come across several websites that leave plenty of links at the bottom. More often, these links are placed under the “Related Posts” section. This is a good internal link strategy because it eases the reader’s navigation to desired pages. If you are not sure about this, just link them normally to avert unnecessary mistakes. 

Link to up to date content

Newer posts are always an upgrade or unique posts that add more value to the reader. Readers would often want up to date content rather than those that won’t help them much. You ought to make sure you are linking them to up to date content. 

Wrap up

The list of plausible strategies that you can employ to use internal links properly is huge. We have covered some of the essential ones that should help you understand the essence of internal links for SEO and how to set off to improve your site structure. 

Things to Consider Before Hiring a Link Building Company

Things to Consider Before Hiring a Link Building Agency

Links have always been an important part of SEO for business. Now, if you are considering outsourcing your website’s link building services, you will likely come across many companies offering the services. However, you need to be aware that there are agencies that can do more harm than good to your website’s SEO ranking. You need to find an agency that can make your website high rank by following ethical white hat link building techniques that work. Let us cover some of the key criteria you ought to keep an eye on before hiring a link building company.

Agency’s pricing

For starters, higher pricing doesn’t necessarily mean top draw quality. Most of the large link building companies will charge you more because they have a large office, overhead costs for events, and employees they need to pay and the likes. So, you are likely to pay a higher retainer for a larger agency. While that is not inherently bad, you need to make sure that you know what you are paying for in your link building campaign.

There are actually some marvellous small agencies who can do a great job on your website at a lower cost. In fact, smaller agencies tend to be more agile than the bigger agencies. Take your pick but all in all, you need to determine how much you are paying for the services and whether you will get the anticipated results. 

Agency experience in link building

You will want to work with a company or consultant who has significant experience with link building for clients like you. Find out if the agency has a team whose specialty is link building. An experienced agency will have the industry knowledge and connections that will help you build links fast. You might end up paying more, but it is certainly worth the experience you are getting. Then again know what you are paying for before hiring a link building agency. 

The agency’s strategy

Strategy is essential to any link building company. You might not be a digital marketing pro but it is good to ask questions to ascertain that the partner agency has sights on how to grow your backlinks. For example, you can ask, what are the 10-20 keywords they want to rank for?  Who are your top competitors they are looking to beat? 

Well, a good paid link building agency should be able to give you an overview of their plan to get you results. 

Track record

Talking of results, does the agency have a history of delivering to clients? The best link building agencies in the market should at least have a portfolio of how they have assisted similar companies or businesses in link building and produced the desired results. A point to note though, there are some clients who sign non-disclosure contracts with the link building companies. In other words, the agency may not be able to disclose a lot to you, but they should at least prove they are good at what they do! 

When it comes to building high quality backlinks, you should focus on using a variety of tactics. A good link building service provider will offer links from many different places and through different techniques. Some services you can expect from a link building company include guest posting, citation building, social media content and video creation, etc. So, try to find out the white hat tactics they will use in growing your links. 

Tip: Remember to put more emphasis on the quality of the links created by the link building service provider. Don’t focus on getting just quantity from the agency. 

Support services

Last but not least, you should be able to reach your link builder once you sign your contract to set the ball rolling. You should find out first if they have open channels for communications, through which you can always reach them. Make sure that the agency has active correspondence with the clients in case you have questions associated with the active campaigns for your business. 

Customer service and responsiveness are key decision making points when it comes to outsourcing SEO services. Make sure your link building service provider can give you omni-channel support you desire as a customer. You should also be able get periodic reports on the progress of your campaigns. You should even get an experienced contact person in the agency that will be able to give you the right support services. 

Wrap up

Hiring a jig-saw fit link building services agency requires that you take your time. It requires that you consider many factors like the previous work and track record, the support services, the plan to get you the desired results and much more. It is essential that you pick the right partner if you are to reap results from the investments you put in growing your site and business!   

How to Choose a White Label SEO Reseller Service

How to Choose a White Label SEO Reseller Service

SEO is one of the best digital marketing strategies, a feat that has seen a rising demand for SEO agencies. It is common to find SEO agencies with their hands full, and frankly, it can be difficult to cope. The last thing you want is to deliver poor quality services that can hurt your business. The best approach in such a scenario is to get a helping hand from white label SEO resellers. That said, choosing the right reseller is crucial if the partnership is to work out. We have compiled a quick guide to help you pick the right white label SEO service for your agency.

Scalable SEO reseller program

You should seek to identify a company that has a strategy for scaling up. Of course, one of your goals as a business is to grow. As such, your partners can also affect how scalable your agency becomes. For a white label SEO reseller, it is advisable to choose a company that has a vast pool of resources to ignite and maintain the growth of your client businesses

Proper feedback reports to clients

Your clients are more interested in their progress reports. They need to understand how their sites are doing in terms of traffic. They also want to see that they are getting value for their investment. As such, you should get the white label SEO Company to provide the right progress reports to you. 

It is crucial that you pick a company that uses some of the tech in your industry for better performance. You should even find out if the company has developed its own tailored tools to improve reporting to clients.

 

The customer service

Customer service is a great aspect of business success. Good customer service will help in retaining your customers. Consequently, your business will stay afloat despite the high competition in the SEO business world. You should hire a company that provides on-time SEO technical support. Also, pick an SEO reseller company with trained, timely, and reliable customer service.

The answer to how fast the customer support team responds to your queries will determine the company’s customer service. You want an SEO reseller company that will respond to issues fast. When your clients pose questions touching on SEO, they expect fast answers and solutions.  If the reseller responds to your queries on time, then you will be able to relay the same information to your clients, fast. As a result, you can expect faster growth and good reviews from your clients, leading to return customers and referrals.

Trendy SEO reseller

SEO marketing is an ever-evolving concept, unlike the traditional paradigm of marketing. As such, yesterday’s trends may be too old for today. So, pick an updated SEO reseller company based on how aware they are of current SEO trends. Try to vet on their knowledge on SEO concepts fast. You can ask to see their physical, operational office as well. That might point you to the capacity they have to handle the clients you may transfer to them. 

Delivery speed

Find out how fast the white label reseller company can get the work done. Pick a white label reseller that has a fantastic turn-around time. A white label reseller company taking a considerable short time will help build clients’ trust in your services. Consequently, this will strengthen the reputation of your brand, making it stand out among the competition. 

Location of the company

Many SEO companies tend to have their offices in other countries. Your business may not develop as intended, especially if rapid expansion is at the center stage in your plans. Search for a company with which you can create a good working relationship and set clear goals together. You want a partner within your time zone so that you can set objectives and achieve them together. Besides, you will be assured of the convenience and smooth running of your company if your working times overlap.

Track record in SEO

You want an agency that knows how to get things done. Well, try to find out about the track record for the previous clients. Can the agency show you their link building and SEO strategy for clients, and the results yielded? You want to make sure that the company you are going to be doing a lot of SEO business with potentially is reliable and can back up their claims. You should not fall trap of companies who claim to be the best at SEO but end up disappointing you.

Wrap up

We hope you picked up a thing or two about outsourcing services from white label SEO resellers. As a rule of thumb, pick a reseller that you can trust with your clients. Remember, acquiring a new customer can cost you up to five times more than keeping existing ones!

Benefits of Hiring a Link Building Company

Benefits of Hiring a Link Building Company

As a business owner, your biggest goal is to stand out in the highly competitive business world to grow your brand. You might have such a nice idea or product, but you ought to work harder to sell it to the target consumer in a competitive space. One of the best ways to sell your brand is to tap into the power of Search Engine Optimization, otherwise known as SEO. You want to rank your business on page one of Google to improve conversion rates and sales. Now, one clever technique is to improve your links with top sites around the web by hiring a link building company. Let us expound more on the benefits of hiring a link building company for your business. 

Get to page one on Google!

For starters, you should know that Google ranking algorithm factors in links to your site as a measure of authority. So, the biggest goal behind developing links is to help your company improve through Search Engine Optimization (SEO) rankings. One of the best ways to achieve this is by generating content with specific keywords you want to rank higher with corresponding backlinks to your site. 

The idea behind this is quite simple. The more links you have for a specific keyword, the higher search engines regard your site for that query. The top sites will basically vouching for you as the search engine spider builds results for queries.

Build traffic to your website

A link building company can help you draw traffic from other reputable sites through backlinking. What this means is that traffic to your site can be generated organically when keywords on your website are linked to other reputable websites with a high domain authority. 

More importantly, is that good backlinking strategy ensures the connection exists forever. So when readers of the posts click on the URL or the search for the keywords, they can always be redirected to your site. That can help increase your site visitors in the long term, who you can convert into potential clients or customers.

Improve your brand visibility

A good link building company will give your site greater visibility by linking it to the guest posts. As a result, brand visibility will provide your company a leg up on competitors. The agency will work to link guest posts on websites and blogs that have something in common with your business. For example, if you sell athletics shoes, the link building agency will link your site to guest posts on a fitness company or a running app’s blog. Consequently, this will direct the audience with similar interests to your site. Again, it will improve your odds of converting visitors to customers!

Establishing your brand as an authoritative voice

For your brand to stand right at the top of the hierarchy in your industry, you can consider the services of a SEO link building agency. They will help establish a sustained link building strategy that will help your brand emerge as an authority voice in your industry niche. Remember, the more content you deliver, the more you grow as an authority in your niche.

Better information and higher quality content for readers

One of the critical advantages of link building is the fact that your readers will always enjoy high-quality content. Yes, the right link building agency will help generate content that are informative, educational, etc. It will help add value to the target consumers.

Highly educative content will keep site visitors keep coming back for solutions. This way you will increase your sales.

Build relationships

Building high-quality links requires that an agency reaches out to other top businesses. Although the primary focus for reaching out is to improve your site link, there are other benefits that you will trickle down to your business. Well, you can foster long-term relationships that are mutually beneficial to both businesses. You can even other useful forge partnerships that will grow your brand.

Save on marketing costs

Last but not least, investing in a link building agency is far cheaper than many other forms of marketing. In traditional marketing, for example, you have to invest a lot without a clear way of measuring Returns on Investments (ROI). In link building, you can invest in acquiring a link then get backlinks as long as the links are valid. It is also easier to measure if your campaigns are generating any leads and even fine-tune your approach.

Wrap up

Link building has grown to be an essential part of growing business sites in the world of SEO. It can also help you build credibility and reputation to your site besides giving your brand visibility. This is just the tip of the iceberg; there are more benefits of link building tactics! Well, you should consider enlisting the services of a reputable link building agency to help you grow your brand online. 

Top 15 Best Link Building Services & Backlink Building Packages In 2020

Best 15 Link Building Services & Backlink Packages In 2020

Despite Google’s guidelines against paid link building, it still seems to outgrow any other SEO practice. 

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The 10 Best Guest Posting & Blogger Outreach Services

10 Best Guest Posting Service & Blogger Outreach Services

Beyond just growing your traffic online, you also need to increase your exposure as a brand. And blogger outreach and guest posting are crucial for both!

While both of these practices are interlinked, service providers allow their customers the flexibility to choose what they need.

Getting your brand mentions on high-authority blogs within your industry can significantly improve the results for your marketing efforts. And when you consider taking your brand to the next level, guest posting service and blogger outreach service can be the perfect solution for you.

But…What exactly are these services?

One of the most sought after content marketing tactics, guest posting is used to gain website traffic, increase brand exposure, and improve ranking in SERPs. Blogger outreach, on the other hand, is all about identifying and reaching out to high-quality websites to guest post so that you can get endorsed by the leaders in the domain and connect with their audience base as well.

Usually, guest posting and blogger outreach service are provided in conjunction, but you can opt for both of them individually as well. Apparently, both the services are inclined towards securing high-quality editorial backlinks for your business website.

How do these services benefit you?

Guest Posting can help increase your brand exposure in front of the right audience, and bring in conversion-oriented traffic through unidirectional links. However, to be able to fetch these links, you need to outreach blogs that accept guest posts in the first place. This is where you need blogger outreach as a service.

Blogger outreach helps make connections with influencers and authoritative blogs across your industry. This is vital because even a single mention on their blog can bring a significant improvement in your website’s SEO.

Some of the benefits that this strategy offers are listed below:

  • It helps improve organic and referral traffic
  • It helps you grow as a brand
  • The traffic you receive is qualified, which makes it more likely to convert
  • More leads help you generate more revenue and grow your business

So now that you understand what blogger outreach and guest posting services exactly are and how they can benefit you, it’s time you know where to look for these services.

Here are the top 10 services you should consider for guest posting and blogger outreach.

Voted as one of the most reliable and trustworthy link building service providers, Outreach Monks has emerged as a true leader. They have been around since only a few years but have achieved tremendous feats during this short time span. With thousands of links built for their happy customers since they introduced their services, they are certainly the best blogger outreach and guest posting service out there. And the best part is that they do it by involving their customers in the process. Yes, they let you choose what content you wish to be guest posted and also the blog you wish it to be published on.

With their highly experienced and trained PR experts and native content writers, they promise to deliver high-quality link building campaigns that really work. Recognized as the most affordable and trusted white label link building company by the clients, Outreach Monks leverages innovative approach and mindset to help you grow your business.

Founded a decade ago, Submit Core commands a well-deserved reputation for highly competitive keyword research and authoritative backlink generation. As their customers say, “They are the best at delivering stellar results”, they can certainly be called the best blogger outreach and guest posting agency. Additionally, they let their customers decide what sites and blogs they wish to be featured on.

With their services extending from industry-specific SEO programs to local and small business SEO, they have a diverse client pool. Additionally, more than 250 recurring satisfied clients and a database of thousands of influencers makes them stand apart. Also, they assure nothing less than 5-star rated service for the clients. Submit Core delivers totally niche relevant, do-follow and indexable links that are manually hand-picked and loved by hundreds of bloggers and businesses. All this at truly affordable prices!

3. The Hoth

With customer reviews supporting an above-average rating for The Hoth, they certainly stand a strong chance to be third best on this list. They have been in the industry for over a decade now and offer discounts to wholesalers along with a promise to grow your traffic with ethical practices,

They undertake all the tasks involved in guest posting and blogger outreach, right from reaching out bloggers to getting the content published and securing backlinks for you. Although their packages are highly-priced, they also offer custom packages for the ones who seek selective services.

4. Blogger Local

This is in fact, the odd one out on this list. Blogger Local provides guest posting and blogging services but does not offer blogger outreach. But since it offers guest posting to almost every blogger who manages a reputation online, you can easily connect with other bloggers with their service.

Their guest posting services are stellar as they are already into various markets and have earned high command within the blogging community. If you are not looking for blogger outreach but only guest posting on authoritative blogs, then Blogger Local can certainly be a good choice. All you need to handle yourself is outreaching other bloggers within their community.

5. Outreach Mama

Voted as the editor’s choice by Blogger Local itself, OutreachMama is trusted by numerous businesses and digital marketers. They stand apart from their competitors in terms of letting their clients work on their strategies and planning. The team actually aspires to educate their customers by providing them a complete anchor text roadmap to understand how it works.

While they do offer excellent services and maintain high standards in their work, they charge heftily for the same. If budget is not a concern for you and all you need is niche relevancy and great results, then Outreach Mama should certainly be on your mind.

6. FatJoe

Fat Joe, founded in 2012, is considered as one of the fastest-growing content marketing agencies. The company has worked with over a thousand agencies in as many as 12 different countries. They claim to build over 5000 links every month through guest posting only, which is a huge achievement, considering the effort and time it requires.

When it comes to quality, they certainly excel on the front. But they have earned a bad name recently in terms of customer support. Nevertheless, they do promise a quick turnaround for your investment and also ensure that your grievances are addressed rapidly. The company is proud of surpassing customer support and is acclaimed for answering 90% of all the grievances received within just a few hours.

7. Linkredible

If you are looking for real branding and publicity for your business, Linkredible’s blogger outreach and guest posting services are renowned for driving results in real-time. All that you need to do is to submit a list of keywords and URLs you wish to target, and you can just sit back and relax. They carry out the whole process in-house and you can easily to track it all down by downloading your reports in .pdf or .doc formats.

Furthermore, they dedicate a personalized campaign manager for each project, which is common with other toppers in the list as well. The best part of working with them is you can track all the reports in real-time. However, they lack somewhat in terms of the affordability they offer through their packages.

8. Evergreen Outreach

Having been featured in some of the highly authoritative blogs such as HuffPost and Forbes, they surely deliver quality in their work. The Evergreen Outreach team handles the outreach process, curates relevant promotional content, and gets it published on influential and authoritative blogs to deliver end-to-end services that bring tangible results within the expected timelines.

Offering blogs in a variable mix of domain authorities and building a link pyramid are their core strengths. The team employs only native writers with extensive experience in different industries. Do a search for them if you have all the patience to witness sustainable results driving in for your website.

9. SERP Champion

With 4 star rating out of 5 on Trustpilot, SERP Champions certainly know how to keep their customers happy. Offering an array of services from on-page SEO to off-page SEO, they are best known for their blogger outreach and content marketing services as well.

Taking a close look at the process they follow, you can surely rest assured about partnering up with them. They undertake a well-prepared mixture of DA and TF, with the help of the latest SEO tools and technology to help you rank higher in SERPs. Their packages are ranked as competitive, considering the time they take to bring about the results.

10. Loganix

Best known and acclaimed for their local SEO campaigns, Loganix also offers guest posting and content marketing services. Based in Vancouver, they have been rated 4.8 stars by over 150 reviews on Shopper Approved. If you are not too concerned about your budget and holding good long-term relations is your true purpose, then Loganix can be the perfect partner for you.

They guarantee their guest posts and make you pay only for the links that last. Yes, most amazingly they relieve you from paying for any broken or damaged links! Furthermore, they offer their customers to pick the links themselves to improve their customer interaction.

Though you can take care of all these tasks yourself, doing so may deprive you of growth opportunities as you cannot focus on your core operations. The best you can do to improve and grow your business is to collaborate with a white-label link building agency that specializes in guest posting and blogger outreach services and provides white-hat optimization for your website.

Some Frequently Asked Questions:

What is Blogger Outreach?

As a part of your digital marketing strategy, you need to connect with influencers and bloggers who hold a significant authority over the niche audience. This process of reaching out and building new relationships is known as Blogger Outreach.

What is Guest Posting as a service?

Link building requires anchoring of hyperlinks that direct to a certain page on your website. It requires curating promotional content with naturally embedded links to be posted and published on niche-relevant blogs. White-label link building programs offer guest posting as a service to help you achieve better results while leaving you stress-free.

How can I choose the right service provider?

Choosing the right service provider isn’t an easy job. We have listed these service providers on the basis of their customer reviews, pricing, the quality of work they do, and other augmentations they offer. Choose the one you can trust.

Why should I consider Blogger Outreach & Guest Post services? 

Managing blogger outreach and guest posting on your own can be hectic and of course, a clear knowledge of the process is also important. By availing professional blogger outreach & guest posting services, you can rest assured that the work done is in accordance with Google guidelines. Moreover, it helps you save a lot of time as well as bring in the desired results faster.

My service provider is delaying projects. What should I do?

If your service provider is delaying you on projects, it is best you talk it out with them. And if possible, you should start looking for other reputable service providers in the market.

Is it important to maintain niche-relevance?

Niche-relevance is considered as the backbone of any link building exercise. The reason why it is important to maintain niche-relevance is that it helps Google identify what niche your website belongs to and how many influencers within your niche are willing to endorse your content.

Which service provider should I choose as a freelance marketer?

First of all, when you are looking to outsource your work, you need to consider the trustworthiness of the service provider. Since you will be assigning your work to them, you need to be sure that your data is not tampered with. The agencies that we have listed above provide white label link building services. Just go through their website and you may already have the answer!