Email marketing is one of the oldest and still one of the most cost-effective forms of digital marketing channels. In fact, research shows that well-crafted email campaigns generate the highest ROI than every other digital marketing channel-the estimated ROI is $36 for every dollar spent! In other words, many opportunities are available if you decide to establish your career as a digital marketer and build your name in the marketing space. Of course, you will need to hone and demonstrate your email marketing prowess to your potential employer. More so, it helps if you know the kind of email interview marketing questions to expect! 

Well, here are some of the top email marketing interview questions and the answers to help you prepare:

Why is email marketing important?

The best way to answer this question is to demonstrate how brands can leverage email marketing to create long-lasting relationships with potential clients. Email marketing is a very nice channel to create awareness about a brand to its target audience, who might not be in the loop. Again, email marketing has one of the best ROIs compared to other digital marketing channels like social media and PPC ads.

Name some metrics you would use to measure the success of your email campaign

Here you should expound on ways to establish email marketing ROI including the common metrics used. Here are some of the common email marketing success metrics:

• Click-to-open rate 
• Delivery rate
• Open rate
• Click-through rate
• Conversions rate
• Bounce rate
• List growth rate
• Deliverability rate.

Ensure you are familiar with the meaning of these ROI metrics. Keep in mind that the key success metrics can vary from one company or client to another, depending on the objectives.

Why did you pursue a career in email marketing?

The best way to answer this question would be to explain what fascinates you so much about email marketing that you decided to carve a career pathway in the niche. For instance, you could say that a career as an email marketing specialist would help you personalize your interactions with your target audience. Perhaps you enjoy problem solving, like growing sales at a budget-friendly cost.

What are the best email marketing tools today, and which is your favorite?

The right tools will certainly amplify your email marketing campaigns. This is why email marketing pros invest in appropriate free and paid tools. The most renowned email marketing tools in the market today include the likes of MailChimp, HubSpot, AWeber, Omnisend, Constant Contact, Mailchimp, Moosend, Drip, and SendInBlue.

Ensure you touch on the tools you have used in your previous roles. Touch on the most appealing features, like automation, subject line features, A/B testing, seminars, online training, and email templates, reporting features and more. You could also mention the pricing features and perhaps explain why you fancy the tool over others.

Who are the email marketing gurus that inspire you?

By now, you must have read multiple books and blog posts in your quest to gain more knowledge about email marketing. Ensure you list some of your favorite authors and why you feel they inspired you. For instance, you could mention Chad White, the author of Email Marketing Rules: A Step-By-Step Guide to The Best Practices That Power Email Marketing Prowess. You could mention the monthly columns at MarketingLand and so on. It is important that you are honest about the email marketing pros you relate to more to ensure you sound authentic.

Explain how you would improve on email subject lines

This is one of the most common email marketing interview questions you should expect. Remember, subject lines are one of the most important components that can make or break your marketing or promotional email. One research found that 33% of email recipients open emails with catchy subject lines. 69% of email users report mails as spam based on subject lines!

Now, it is best to explain how to create good subject lines for your campaigns. For example, you could go for short subject lines to capture your reader’s attention faster. Ensure your subject lines are also personalized to the recipient. Another way to make your reader more attentive would be to use questions that spark curiosity and emotion. You could explain how adding emojis in subject lines can help boost conversion. It would also help to explain some don’ts like avoiding spammy words such as “free” and “buy now.”

How would you prevent your emails from going to the spam folder?

The first step you could take to prevent an email from going to spam is to check whether your area name is blocked. The next step would be to ensure your emails are no more than 45 characters. You could also use spam filters to help you determine whether you are sending multiple messages at once. It would also help to avoid using too many text styles that a spam filter would classify as inappropriate. You should also use one exclamation point at a time when composing your emails.

How would you guarantee email deliverability?

As an email marketer, you know that sending an email doesn’t mean it has landed in the recipient’s inbox! There is the aspect of ensuring email deliverability. Fortunately, you could use some techniques to improve email deliverability and reduce the likelihood that the ISP will block you. First and foremost, it would be wise to authenticate your email domain and ensure you have the proper IP allocation. You could polish up your opt-in process and avoid generating spammy subject lines that would cause the spam filters to go berserk. Develop quality content that your subscribers would enjoy reading.

What are the various types of email campaigns?

An email campaign ought to be carefully planned and executed if you are to reap the desired ROIs. When answering this question, you could start by listing the nine main types of email campaigns. They include the standard promotional campaign, newsletter, welcome email series, triggered email series, post-purchase drip, re-engagement campaign, cart abandonment campaign, connect-via-social campaign, and seasonal campaign. You could explain how and when the campaigns are best used. Remember that it would be best to tailor their strategy to ensure the campaigns they choose will yield the desired results.

What is the best time to send emails?

One survey found that the best time to send emails is between 9 am to 10 am. During this time frame, the target audience catches up with their emails and personal engagements before they start work. Explain how automation and personalization does play a role in delivering mails at the right time thus boosting conversion.

What’s the best email strategy for blogger outreach?

As an email marketer, you might need to write outreach mails for bloggers or influencers. For example, you might want to build backlinks through outreach. The challenge is to turn those cold emails to leads. Well, the key is to personalize your outreach mails with some wit and humor. Keep your pitch short and ensure you have a concise Call to Action (CTA) for the target recipient. You can learn more about executing a successful blogger outreach strategy.

Wrapping up

Now you should know what questions to expect in your interview. We hope this quick guide will help you ace the interview and land your dream job! As a rule of thumb, take your time to prepare. Hone your skills and do proper research on common email marketing interview questions and the company you are looking to join to increase your chances of getting accepted.

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