Internal links are arguably one of the most underrated SEO strategies. Most website owners value investing in backlinks or external links and fail to understand how invaluable internal links can be. Internal links are simply the links on your pages that lead users to other content of the same website. Well, these links can help you attain the SEO rankings you are craving for. Just like any other SEO technique though, you need to get some factors right if you are to make good use of the strategy. That’s why we have compiled a few essential tips that can help you use internal links for SEO.
It is no brainer. If you want several unique internal links, then you need lots of high-quality content on your site! This way, you will have several solutions to user problems and thus increasing the chances of keeping them on your site for long. Some experts propose a complex layer of internal links such as silos or cycles. However, putting more content will naturally create an organized chart-like structure that users can follow with ease.
While you may have plenty of content to link internally, it is essential to give more priority to the most relevant content. The driving factor behind internal linking is to try and get as much traffic as possible to your most crucial pages and reduce bounce rates. You want web users to access pages that will add more value to their sessions. By providing internal links to these pages, readers can easily see and click them. So, try and distinguish those crucial pages on your website and give them more internal link priority.
You can use contextual linking within texts of a web page. If, for example, you have written several articles on the same topic, you can link them through sentences internally, and users will understand those topics are related. When you add several contextual links to the main article, the search engine will treat it as more resourceful, and it will improve your SEO performance.
The best way to improve your web user experience is to use data. The beauty is that there are many tools that can help you tie up your content to make more of your traffic. For example, you can use internal linking tools that can give you analysis and suggestions regarding the use of internal links on various pages of your website. If you are using a WordPress site, for example, you can find plugins to help you handle internal linking faster and far more efficiently.
Again, linking for the sake of it isn’t a nice idea, either. You need to ensure that the anchor words tally with the content of the linked page. Doing relevant links ensures that the reader navigates to the right page. Using deceiving links will have more harm to your website because readers won’t get satisfied and will form a poor opinion on your overall experience.
In the past, you could trick the search engine with keyword stuffing. However, things are different now because the search engine is becoming smarter. In fact, the search engine knows that there is a bigger relationship between the keyword itself and the content as opposed to the anchor text. You need to be creative with how you deploy your anchor texts.
Tip: Avoid duplicating your keywords in every link. You can take advantage of synonyms to make them look a bit different to the search engine.
Nobody knows exactly how many internal links you should put on your website. However, try not to overdo them. Remember, you are trying to help the user and reduce your bounce rates. So, add just enough links that won’t get your readers bothered and kill the traffic!
You might have come across several websites that leave plenty of links at the bottom. More often, these links are placed under the “Related Posts” section. This is a good internal link strategy because it eases the reader’s navigation to desired pages. If you are not sure about this, just link them normally to avert unnecessary mistakes.
Newer posts are always an upgrade or unique posts that add more value to the reader. Readers would often want up to date content rather than those that won’t help them much. You ought to make sure you are linking them to up to date content.
The list of plausible strategies that you can employ to use internal links properly is huge. We have covered some of the essential ones that should help you understand the essence of internal links for SEO and how to set off to improve your site structure.