How To Master Music Marketing & Attract New Opportunities

The music industry is an ever-growing industry. Gone are the days when music industries had to hire professionals to handle their PR and music marketing for their music companies. With the advent of technology, you can make your music visible to millions of people across a multitude of platforms worldwide. This guide will teach you how to strengthen your music marketing strategies. So, let’s get started!

From language to geographical boundaries, there are no music boundaries as such now. You have the ways and opportunities to let your music reach every ear in the world. The digital music realm provides you the space to display your musical talent and attract new possibilities to expand. Music marketing is basically a strong and effective amalgamation of music and marketing. If you do it correctly, it can produce amazing results.

Anyone new in the music industry and whoever wishes to be at the helm must know some effective marketing techniques. The ability to market your music is a skill that every musician should learn. Some people still don’t fully understand the fact that how effective music marketing strategies can help boost their career on the whole. 

You do music promotion so that people listen to your particular composition. Similarly, music marketing is essential to grab the attention of your users. Make sure you know the difference between music promotion and music marketing before anything else. 

What Is The Difference Between Music Marketing And Music Promotion?

Yes! There is a difference between music marketing and music promotions. Generally, people get confused between these two and some may also think these two are the same. But it’s actually not true. However, they are used interchangeably. 

Music Marketing is defined as a single campaign run to market an upcoming music album or existing piece of music. On the other hand, Music Promotion is the overall role of the company that it performs to market the brand itself. 

Every industry, irrespective of the work profile, requires marketing. You can either have a marketing team, or you can go for a marketing professional as a part of your team to help market your business. Well, if you don’t have time to do it yourself, you can hire an agency to do it for you. Whatever marketing process you opt for, just make sure your purpose is solved. 

Here are some of the tips on how to get started.

1. Know Your Demographic

First thing first, knowing your demographic is the primary aspect of creating a strong music marketing strategy. Not only will it help you create strategies, but it also will help you create music that they like. You should know where your prospects are based, their age group, and how much time they are spending on what type of content online. With this data, you will have the chance to produce something specifically for your audience. 

More detailed analytics reports can be fetched from the tools you can use to get the reports. Knowing your audience is always beneficial, as you will have the chance to get familiar with the vibes of your audience and produce something incredible. 

You need to keep certain things in mind while targeting the audience. Moreover, doing some thorough research and data analysis can help you give some robust information to work upon. You can perform certain things to get good results. 

2. Analyze The Market

You must examine the market and see how things are going there. Make an effort to comprehend your rivals. How well they are doing commercially, the type of music they produce, the amount of profit they make from their works, etc. Learn everything about the market and other related things to initiate something useful. Something interesting that your users can’t get elsewhere. Success in the music industry, which has fierce competition, might be difficult. Nevertheless, getting recognized by your potential customers won’t be that difficult with the appropriate preparation and strategy.

3. Have Short-Term and Long-Term Goals

Goals matter a lot! You must have some objectives in mind, regardless of the type of work you do or your industry. In actuality, the path you should take depends on what your goal is in what you are doing. You can prepare your action plan ahead of time for the release of new music, whether singles or albums. If you provide some teasers to keep your audience interested, they will also learn something about the new songs they are waiting for. Promos may also keep them interested and engaged meanwhile. On the other hand, under the long-term goals, you can plan for live concerts and other music tours that you can initiate to target the global market. 

4. Set a Budget For Your Music Promotion

Budget is the main factor that can affect your marketing strategies to a great degree. You should have a defined budget for everything that you plan to perform. Budget and marketing methods go hand-in-hand; you need to have a budget to execute your marketing techniques. Or your marketing strategies will help you decide how much budget you need to start your music marketing. Promoting your music individually or your music company requires a good budget. Hence, before starting any action plan, ensure your budget is filled enough.

If you keep your eyes open to certain things, you will realize how your competitors are using other effective marketing tips and tricks and getting good results. Here are some marketing approaches that you can use too.

5. Create Your Music Website 

A website is your online identity, with the help of which you can reach a maximum number of people without a hitch. Looking at the current scenario where social media plays a big role helps you connect with people. It may seem that you don’t need a website, but you should have a website. As a musician, your website can turn out to be a big asset for your business. 

A website can help you display and sell your music to your online viewers. Your albums, new launches, dates of the events, share your story, or just inform your listeners about what new you are planning to bring to them. Having a website is always beneficial. You can have a simple yet informative website; it really doesn’t have to be extensive and expensive to be good. 

You can take the help of the readily available website template and start immediately. Or else you can hire a professional to create a website for your music company. Even that shouldn’t be very costly. 

6. Leverage Social Media Platforms 

The power of social media is immense. The rise in technology comes with the ease of doing things, both in the physical world as well as the digital arena. Reaching and offering the target audience your services has become easy and quick. Social media platforms like YouTube, SoundCloud, Apple Music, and so. People like to listen to music that is freely available on the internet over platforms like these. So if your music is available on one of these platforms or all of these platforms, it is more likely to be clicked. 

But the catch is you need to know which platform is best for your music. Consider your target audience and decide which platform to use for marketing your music. But this should not limit you to being on one platform only. Remember, the more platforms your music is visible on, the maximum exposure you can get. You just need to know how quickly and swiftly you can leverage social media platforms for your benefit. 

7. Collaborate with Social Media Influencers & Artists 

On social media, when users “like” something or someone, they start following and trusting them for whatever they do. Several renowned artists and influencers on social media today have a huge list of followers. The trend of vloggers, YouTubers, and bloggers, is now touching another level. They have followers in millions or even in billions. Whatever they do or endorse becomes the trend. Every niche has multiple influencers and artists who have huge followings. All you have to do is find the right influencers in your niche and approach them. 

Look for some influencers in the music industry; you can start with a small amount and then raise it over time. The first step for you should be that people listen to your music; having people follow your brand should come afterward. If people can recognize your music or use it for their reels and videos, you will automatically get ears for your music. This way, you will receive a more genuine and authentic audience for your music. 

8. Head To Live Streaming Platforms 

Going live is trending nowadays. So, go live! It is actually as simple as it seems. Make use of a platform to go live and share your music directly from your home, car, garage, or anywhere you wish to. The advantage of going live is that you get the chance to interact with your audience in real-time. Those currently listening to your music or are on your page get to see you and connect with you. Some platforms, like Facebook, Instagram, YouTube, etc., have this live feature. 

You can use the feature and let your listeners listen to your new songs right from your mouth, or you can make any announcements regarding your upcoming songs or events. There are certain platforms that are specifically designed for live streaming purposes. You can sign up for those platforms and stay connected with the right type of crowd.

9. Be Consistently 

Having your own music website is profitable in all possible areas. You have various things to do on your website. But one thing you should consider is to make a habit of posting stuff on your website consistently. When you publish content on a regular basis, it keeps your visitors engaged. They will also be aware of a timeline when you will be posting something new. This way, you won’t lose them; they will get useful information every time they visit your website. 

10. Use Music Marketing Tools 

There are millions of ways to promote your music, but you don’t have to make so much effort because you can leverage available music marketing tools. There are different kinds of tools with different sets of features that you can use. Tools can make the process easier and simpler to reach the right kind of audience. You can use these tools and boost your music marketing. 

1. Soundcharts 
2. Spotify 
3. ReverbNation 
4. ToneDen 
5. Amplify, and more. 

11. Indulge in Link-Building 

What you need to do now is to create a marketing plan and choose the right marketing plot to help your music reach the right people. However, link-building is also one of the strongest options for bringing relevant audiences to your music website. If you have successfully built a strong link-building profile, it will bridge the gap between your music and potential clients. People who don’t know you directly can now know about you through other relevant links. 

Building top-quality backlinks can be troublesome, but agencies like Outreach Monks can easily help you establish a robust link-building profile. Leverage the benefits of link-building services, niche edits, guest posting services and enjoy its perks. They will do it for you. 

12. Start a Merchandise to Strengthen Music Marketing

Dig deeper and launch your own merchandise to let your fans feel like being a part of your team. According to the study by Spotify, the most popular types of merchandise across all music genres that people have shown interest in are: 

• Hats 
• T-Shirts 
• Outwears 
• Vinyl 
• CDs
• Accessories 

Many official websites are there that artists can use and sell their merchandise. It can be a direct sale or through some medium; you can choose whichever you find suitable.  

Pro Tip: You are always just one song away from stardom! One great song can change your life forever. So, keep learning and keep composing good songs.  

Happy Music Marketing!

Final Thoughts on Music Marketing 

It’s no secret that the music business is quite cutthroat. With constant efforts in the right direction, you can easily succeed. I have no doubt that you always wanted to leave your imprint on the music business right from the moment when you first launched your music company. So, by all means, do not let that spirit die. To get the results you want, all it takes is putting in the effort to create an effective marketing plan and properly execute it. If all goes according to plan, you will also have a sizable number of devoted listeners for your music. Utilizing the above-mentioned music marketing tactics will make the procedure simpler for you.

If you find it difficult to practice all these techniques all at once, start with one or two and evaluate their effectiveness for your company. Take the next step and try others if everything works as planned. You are welcome to share your experiences and anything you feel I should have mentioned above in the comments.

Author Bio

Manpreet Kaur works as a fashion designer at NoLabels. But as the saying goes, “creativity begets creativity,” she also developed her interest in Music. Thus, she often records her songs and promotes them.

Marketing Analytics: 8 Best Ways to Track Your Online Marketing Activity

6 months ago by erika 10 min read No comments

Do you know how profitable your marketing campaigns are? Have… […]

Read More… from Marketing Analytics: 8 Best Ways to Track Your Online Marketing Activity