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13 Ways To Create Video Ranking Backlinks To Your YouTube Videos

Video Ranking

13 Ways To Create Video Ranking Backlinks To Your YouTube Videos

Video Ranking

Websites are quickly becoming a prerequisite for business success in this digital age. That said, you leverage the most from a website if it ranks high on Google searches. Not only does it assure you of a powerful stream of new traffic. It also increases conversions and the profitability of your venture. Well, a mix of high-quality content and strong links to your site (backlinks) are a sure way to improve your rankings with search engine results pages. Top video ranking backlinks can also boost traffic to your YouTube videos.

Well, backlinks connect external sites to yours. Having links to your page notifies the search engine giants that your site is worth recommending to others. Backlinks are akin to votes in a popularity contest, and the more you have, the more popularity you will enjoy. Also, the more credible your site appears. The catch with backlinks is that they should be high quality to move the needle positively with your SEO efforts. Links are not equal in the eyes of search engine robots.

Some have so much weight that they will spring you to search engine stardom, while others can harm your site and result in an unwanted outcome like penalties from Google. As a website owner, you need to ensure that your site gets good backlinks that will boost your site.

Here are some essential qualities of a good backlink that you ought to look out for when hunting for links:

Authority

Links are more or less like digital bridges that move users from one site or page to the next. They also pass a sense of authority from the linking site to the linked one. If the linking root domain has high authority, the link will be more credible and valuable.

A backlink from a high authority site has a higher chance of improving your search engine rankings. Domain authority may not be an outright ranking factor, but it is an excellent metric to score websites based on the quality and quantity of their links. It works as a reliable proxy for estimating link authority. 

A website with a higher domain authority correlates to higher rankings. A link from a higher domain website has more power to boost your rankings than links from lower domain authority sites. Use the Mozbar Chrome extension to assess the domain authority of websites you wish to gain backlinks from to boost your SEO rankings.

Here is an example of using the tool to assess the Domain Authority of Forbes.com. 

Authority

Notice that you can also get other metrics like the referring backlinks, search traffic plus you can do a competitive benchmark on your competition. 

Relevance

Backlinks help search engines understand what your site is about better. A link from a website relevant to your expertise would be more beneficial. It will do a better job explaining what your site’s focus is. Search engine robots employ knowledge graphs to gauge relationships between things on the internet. They are more likely to view your site as a credible authority site in your industry if you constantly get links from topically relevant websites.

Referral traffic

Getting links that do not translate to traffic from potential customers beats the purpose. Video ranking backlinks are not only for appeasing Google in the hopes of ranking higher in search engine results pages. They also should help you gain organic traffic to your site. It is a win-win situation if the backlinks from topically relevant sites also bring traffic full of your potential customers. Your rankings also benefit more when the backlinks come from pages that pass traffic.

Unique linking root domain

It is not unusual to have the same linking root domain pointing to a website more than once. Links from the same root domain show the credibility of your site. However, they do not carry as much weight as those from new linking root domains. Your site’s rankings will benefit more from more links from new linking root domains compared to multiple ones from the same link root domain.

Natural links

Spammy comment links pointing to your site ruin your chances and put you at risk of getting penalties from Google. You should not jam your content with links from awkward sites that have nothing to do with your business. Your best bet will be to acquire natural links. The links should have a natural placement from the linking site.

Natural links

Quality anchor text

An anchor text is a phrase that appears on the link linking to your page. Anchor texts can come in different forms. And they all have different weights. For instance, a link that uses the exact keywords in the anchor text does a better job than one using a generic anchor text.

Do-follow

A link can be either a no-follow or a do-follow. A do-follow link makes it easy for web crawlers to follow and transfer link authority. Links that search engine spiders can not crawl easily are called no-follow links. No-follow links tend to have a piece of HTML preventing the search engine spiders from crawling a webpage and passing link authority. A link should be a do-follow one to be a good quality one and benefit your page.

How to Create High-quality Backlinks to your YouTube videos

Now, you know what characterizes a link as good quality or not. The million-dollar question is how to create those quality backlinks for your site, especially if you have a page on YouTube. Here are some ideas for creating high-quality backlinks to your YouTube videos:

1. Use Guest Vlogs

The high chances are that you are no stranger to guest blogging. With guest blogging, a website owner introduces another blogger to create content on their page. Guest vlogging is more or less the same thing, only in video. Consider doing a video on another vlogger’s channel. It is best if the vlogger is in a similar niche as that ensures you get relevant links. It is also a huge plus is the vlogger’s site has a higher ranking than yours. 

That will boost the credibility of your YouTube channel and increase traffic to your site. Collaboration with other video content creators is an excellent and creative way to get video ranking backlinks to your YouTube page and gain the SEO edge. It also helps you gain organic traffic to your site. You might win the hearts of the vlogger’s audience and have them as loyal followers on your page.

2. Embed YouTube Videos to your website

Embedding Youtube videos on your website and other relevant sites do more than increase the number of quality backlinks to your YouTube channel. It makes it more likely for people to visit your page and interact with your content. A higher viewership translates to better engagement and a better chance to build a loyal following for your site. 

You not only have to embed the videos on your websites. Other websites can embed your YouTube videos in relevant content to build more backlinks for your channel. It helps that the procedure for embedding YouTube videos is straightforward. All you need to do is go to the YouTube video and select Share.

Embed YouTube videos to your website

Then, click embed.

Share YouTube link

Finally, copy the HTML on the box that appears and paste it into your website’s HTML. 

Embedding comes with several options.

You could opt for the privacy-enhanced mode that allows you to embed YouTube videos without using cookies to monitor user behavior. The privacy-enhanced option will not track user activity and will therefore not personalize the viewing experience. That said, it offers contextual recommendations for your videos.

Another option would be to embed video on auto-play. The video embedded on the website will play automatically. Embedding videos starting from a particular point is also a viable option. A point to note is that the embedded videos do not have to live on your website forever. You can turn off embedding for YouTube videos.

 

3. Embed your YouTube videos to other sites within your niche

Again, another excellent way to garner the most views and backlinks for your channel is embedding videos on other relevant websites. Hit up websites that create content relevant to your videos and request them to feature your YouTube video on their websites. Alternatively, you could create content for their website that relates to your video in exchange for a backlink. That way, everyone goes home happy. The website owner will wow their audience with content from a fresh perspective, and you, on the other hand, will gain video ranking backlinks and more viewership for your videos.

4. Leverage Social Sharing

Another creative option for getting quality backlinks to your YouTube videos is sharing the video links on other social media platforms. You will get more viewership opportunities and eventually better engagement.

5. Use Web 2.0 sites

Web 2.0 sites like Weebly, Blogger, Squarespace, and Tumblr allow you more opportunities to embed your YouTube videos. Integrating these platforms into your marketing campaigns and using the well-targeted and appropriate keywords will get you significantly more engagement.

6. Use Pinterest video pins

Pinterest video pins are yet another excellent method to generate backlinks for a YouTube video. A Video pin will attract and will certainly attract attention and encourage the viewers to visit your YouTube channel to consume more of your video content.

Pinterest

Follow the following procedure to create a bespoke video pin on your Pinterest.

  • Log in to your Pinterest account.
  • Click on Create and select Create Pin.
  • Find the arrow-up icon where you can simply drag and upload the video.
  • Move the selector to select a suitable cover image for the video.
  • Enter the title and pin description.
  • Add the right tags and a link to your YouTube video resource.
  • Schedule the Pin for later publishing or publish it immediately.
  • Create a public board for the Pin to be readily accessible to your target audience.

7. Publish a press release with a Video Backlink

Include links to your YouTube video when publishing press releases to draw more traffic and get more backlinks for your video.

8. Use Partner Vlogs or sites

Use your other vlogs and websites to build those links to the YouTube videos. They can be internal backlinks, or you could share video links to partner sites in your niche.

9. Comment Link

Comment links are another way to add links to group threads and vlogs that relate to your niche. Be sure to leave relevant and worthy comments that elevate the value to a vlog or a post embedding the video. That will entice people to check out your video. The interaction you get from commenting on other websites and videos helps you build a relationship with potential subscribers. It also shows that you are keen on conversations in your industry.

10. Automated link-building software

If the manual route for building backlinks to your YouTube videos seems too tedious, you can go the automatic way!Opt for software like Ranker X, which helps with video embedding and allows you to gain more manual links. You could also use tools like GSA SEO and autopilot money robot to help automate your campaign.

Ranker

11. Broken Link Building

This link-building tactic involves creating engaging content that earns you editorial links. Identify popular videos that most sites link to in their content. Then, create similar but better videos on the topic to publish on your site. Reach out to people to ask them to channel that link to a better video instead.

12. Use the Skyscraper method

With search engine marketing services, you can rest assured about enhancing the overall visibility of your website. It goes a long way in getting more traffic and acquiring new business. Further, it can help you increase brand awareness in the long run. Consider it the online counterpart of traditional advertising, marketing, and branding. 

13. Unlinked mentions

Look for places where there are unclickable mentions of your brand or content. You can ask the content or video creators to politely give you a backlink to your YouTube video and other content.

Content is the cornerstone of an SEO plan, so it deserves all the attention you can give. Search engines consider relevant content matching user intent as the primary ranking factor. Besides relevance, content must be comprehensive and trustworthy to catch the eye of search engines. Moreover, freshness and authenticity are equally crucial. If your content excels on these fronts, your website has a good chance of featuring on page one and among the top search rankings. 

14. Create great video content

All your efforts to amass good quality backlinks amount to little if your content and videos are whacks. Have excellent video content for your audience to find shareable and engaging. It is much easier to get natural, effortless backlinks with top-notch videos. Ensure that all your videos attract, educate, and engage your viewers. If you are not confident in your ability to create high-quality videos, you can outsource the work to a freelancer worth their salt.

Video Content

Wrapping up

Backlinks and high-quality content are unbeatable ranking factors for search engine results pages. It is worth knowing what qualifies a backlink as a good quality one. It is also worth knowing the exact strategies for gaining quality backlinks for your site.

DA vs DR: Metrics Uncovered – A Beginners Guide

DR vs DA

DA vs DR: Metrics Uncovered – A Beginners Guide

DR vs DA

Domain Authority (DA) and Domain Rating (DR) are prevalent ranking factors used by SEO experts. Many agencies and consultants use these key metrics to test new campaigns’ performance or benchmark existing campaigns’ performance. But often, beginners get confused between DA and DR metrics. In this Domain Rating vs Domain Authority beginners guide, you will learn about both these key SEO metrics.

From calculating them to their importance in SEO, let’s cover everything in this article. So, without wasting any further time, let’s begin.

Let’s cover everything in this comparison, starting with the definition of Domain Authority (DA) and Domain Rating (DR) to their working and ways to increase them.

Domain Authority (DA)

Domain Authority

1.  What is DA and How does it work?

DA is the abbreviation of Domain Authority. It is a website ranking prediction metric developed by Moz that measures the ranking of a website in search engines. A higher DA score increases the likelihood of a website’s ranking in search engines.

Previously, the working of this metric used to be simple. But over the years, Moz has worked on this metric to meet the growing needs of bloggers, SEO experts, and webmasters. Therefore, this metric now predicts a website’s ranking by considering more than 170 factors. The number and quality of backlinks pointing to a domain are among those 170 factors.

Moz measures websites’ Domain Authority (DA) score on a logarithmic scale. So, increasing a website’s Domain Authority (DA) score from 60 to 70 is far more challenging than boosting the DA score from 10 to 20.

2.  How to increase the DA score of a website?

A website’s Domain Authority (DA) score depends on several factors. So, in order to increase a website’s DA score, a web admin, blogger, or SEO expert should focus on the following points.

  • The first point to focus on for increasing the Domain Authority (DA) score of a website is the domain age of a website. An old website will have a better domain authority in the eyes of search engines than a new website.
  • The quality of unique backlinks is the second point to consider for a better Domain Authority (DA) score. So, a blogger should focus on having backlinks from websites with a higher DA score. Moreover, having one backlink from a single website is more beneficial for the DA score than using multiple backlinks from the same website.
  • Google is one of the most famous search engines. So, it focuses on the mobile-friendly aspect of a website to rank and index it. That is why a web admin should concentrate on creating a mobile-friendly website because a mobile-friendly website will have a higher DA score than a non-mobile-friendly website.
  • The number of social signals is the fourth thing to consider for a higher DA score. A website with more social shares will have a higher DA score than other websites.
  • Quality and quantity of content is another critical thing that DA checkers consider while measuring a website’s Domain Authority (DA) score. A website with a more significant number of high-quality content will have a better DA score than other websites.
  • Other than the aforementioned factors, an SEO expert or webmaster should focus on improving his blog or website from the technical, off-page and on-page SEO point of view because doing so will boost the DA score of his website or blog.

3.  How to measure the DA score of a website?

To calculate the Domain Authority (DA) score of a website, a webmaster, blogger, or SEO expert can use the built-in tool of Moz – the Moz DA checker. Although this tool is free, it doesn’t allow the users to check the DA score of multiple websites simultaneously. So, to do that, users can use other DA PA Checker tool, which is primarily a free domain authority checker and allow you to check 20 websites in a go. 

Domain Rating (DR)

1.  What is DR and How does it work?

DR is the abbreviation of Domain Rating. It is a website backlinks profile analyzing metric developed by Ahrefs that determines the quality of a website’s backlinks profile. A website with a higher DR score indicates a website with a high-quality backlinks profile.

Compared to the DA metric from Moz, the DR metric from Ahrefs is less complicated. However, the working of Ahrefs’ Domain Rating (DR) metric is pretty much similar to Moz’s Domain Authority (DA) metric.

Unlike the DA score, the Domain Rating doesn’t take many factors to calculate a website’s Domain Rating (DR). Instead, it focuses on the following:

  • The number of do-follow links pointing to the main website.
  • Domain Rating (DR) of all the websites that link to the main website.
  • The number of other websites linking to the main website.
  • The number of pages from a domain point to the main website.

Ahrefs measures a website’s Domain Rating (DR) on a scale of 1-100, with one being the worst and 100 being the best. A website with 100 DR is (just) a theoretical perspective because even top websites do not have a 100 Domain Rating (DR) score.

2.  How to increase the DR score of a website?

Keeping the above-discussed points in mind, an SEO expert should focus on the following things to increase the DR score of his website or blog.

  • Try to increase the number of do-follow links pointing to the main website.
  • Try to use the links of websites with a higher Domain Rating (DR).
  • Try to increase the number of other websites linking to the main website.
  • Try to increase the number of web pages from a domain pointing to the main website.

3.  How to calculate the Domain Rating of a website?

Like Moz, Ahrefs also uses its built-in capabilities to calculate a website’s Domain Rating (DR). To be more precise, Ahrefs first considers the aforementioned points. Then, it applies some mathematics and coding algorithms to calculate the raw Domain Ratings.

However, like the Moz DA Checker, it cannot check the Domain Rating of multiple websites simultaneously. So, bloggers, SEO experts and web admins can use third-party tools to check numerous websites’ Domain Rating (DR).

Confusions Regarding These Third-Party Metrics

Besides the Domain Rating vs Domain Authority guide, people still get confused about these third-party metrics. So, let’s clear the most common confusion regarding these third-party metrics.

  • Google doesn’t rank the web pages of a website according to their Domain Authority and Domain Ratings. So, a web admin, blogger, or SEO expert should not entirely focus on increasing the Domain Authority (DA) and Domain Rating (DR) of his website or blog.
  • Most digital marketers think that a website’s Domain Rating (DR) is linked to its number of keywords. But this information is not true because there is no link between the number of keywords and a website’s Domain Rating (DR).
  • No-follow links do not increase a website’s Domain Rating (DR).
  • Multiple links from the same domain will not increase a website’s Domain Rating (DR).

Some Downsides of These Third-Party Metrics

Being third-party metrics, Domain Authority (DA) and Domain Rating (DR) have some downsides. So, let’s discuss those downsides.

  • These metrics do not provide a complete picture.
  • Domain Authority (DA) is not an accurate metric for measuring the ranking power of a blog or website.

In a Nutshell – the Conclusion

Ultimately, both metrics measure different things and are helpful in different situations. It is useless to say which is better because it comes down to a question of what an SEO expert is trying to accomplish.

For example, if an SEO expert is trying to build links, Domain Rating (DR) would be more useful since it indicates the strength of all pages on a given site instead of just a single page. However, suppose an SEO expert wants to see if a page will pass PageRank (PR) or if he wants to evaluate different pages for link opportunities. In that case, Domain Authority (DA) will be a better metric. Either way, researching these metrics can save the time and effort of a blogger or webmaster regarding linking and SEO planning.

More Frequently Asked Questions

1. What is a good score on the DA?

SEO experts rank the Domain Authority (DA) scores between 40 to 50 as average and 50 to 60 as good. But as mentioned earlier, Domain Authority (DA) is measured on a logarithmic scale. So, increasing the Domain Authority (DA) score from 20 to 30 will be much easier than boosting DA from 70 to 80.

2. How to increase a website's Domain Authority (DA)?

Several factors play a role in increasing a website’s Domain Authority (DA). But some most important factors are:

  • Domain age of the website.
  • The mobile-friendly perspective of the website.
  • Quality of unique backlinks.
  • Quality and quantity of content.
  • The number of social share signals.
  • Off-page, on-page, and technical SEO.

For more details, check the above discussion.

3. Is DA the same as DR?

No. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. Domain Authority is a Moz metric that predicts a website’s performance on search engines. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. For more details, check the above-discussed comparison.

4. What is Domain Rating (DR)?

DR domains mean the Domain Rating of a website’s domain. This metric refers to the strength of a website’s backlink profile. For more details, check the above-discussed comparison.

5. What is a good Domain Rating (DR)?

Domain Rating is a comparative tool measured on a scale of 1-100, with one being the worst and 100 being the best. But 100 being the best doesn’t mean that top websites’ Domain Rating (DR) score is 100. That is why it is impossible to mention a good number for Domain Rating (DR) without context.