Inbound marketing is one of the most crucial strategies to attract clients to your business. The key is to create carefully curated content that your audience can’t resist. Well, blogging and inbound marketing go hand in hand. Of course, you can’t create a website and grow it without good Search Engine Optimized (SEO) content.
Other than creating content for your website, you can leverage a content marketing strategy known as guest blogging to increase organic traffic to your business. It is a great way also to build inbound backlinks, which is one of the key ranking factors for websites. In this article we will tell you everything you need to know about guest posting opportunities, including the benefits and how to find blogs that accept guest posts.
What is Guest Posting?
Guest posting, also known as guest blogging, is essentially creating content for a third-party blog. The website you submit your post to is the host, and you are the guest blogger. You can use guest post services to help you find the best blogs you can publish to.
Ideally, you could write for another company within the same industry or niche. You could also write for a company whose audience you want to target. However, you aren’t under any restrictions. As long as you have extensive knowledge about the subject/niche-you want to be a relevant source of information to the target audience.
The main goal of guest posting is to try and promote your expertise and, by extension, your website. The blogger might add a link pointing back to your website on their blog for their audience to see. In this case, visitors who want more insight into the subject can click on the link and be redirected to your page. This does also pass a vote of confidence to your website. Google will start seeing your website as an authority in your niche if you have got a good number of links from top sites.
Guest posting is more or less a win-win situation for you and the blogger. The host blogger will receive top-tier content for their blog while you can reach their audience through your content, plus you can get backlinks for SEO!
There are many types of backlinks you can build for a website, but guest posting remains one of the most powerful methods to acquire top-tier backlinks. It is one of the best linking methods for white-hat SEO.
Guest posting is often free, though there are blogs that can pay for your contribution. In some cases, you might have to pay to get your guest post published on a target website, particularly if you are looking for backlinks.
What are the Benefits of Guest Posting?
Here are some key benefits of guest posting:
1) Increased Traffic and Rankings
Referrals come in the form of backlinks. Google uses an algorithm known as PageRank to assess how websites are interlinked in the web. So, when a website links to yours, Google sees this as a vote of confidence to indicate that your content is worth reading. Google will keep assessing all your website’s backlinks. They will grant you higher rankings if they are of high quality.
Better rankings on the SERPs mean that people will find your website easily, leading to more traffic and conversion!
2) Boosts Sales
Research done by Oberlo reveals that those websites which post at least 16 blogs per month get three times more traffic than bloggers who skimp on publishing content. On the other hand, 60% of clients find blogs useful when they need to make purchase decisions. If your blog post recommends a product or provides comprehensive information, you have a higher chance of driving sales and boosting revenue in your business.
3) Increased Authority and Credibility
If your audience doesn’t trust your content, they will have no qualms about clicking away from your site. Google will soon notice the high bounce rate and reduce your ratings on the SERPs. Your audience will trust you more when they spot a piece you wrote for a credible blog and be more likely to engage with your content and buy your products.
4) Improved Reach
The blogging market is growing at impeccable speed. According to blogging stats and trends compiled by FirstSiteGuide, 77% of internet users read blogs daily. 61% of the readers will buy a product after reading a blog. So, if a trusted blogger accepts the content you submit, there is a high chance you will gain new customers. Guest posting introduces you to an audience you would otherwise have no access.
5) Support Your Social Media Marketing Strategies
There is also the possibility of running out of fresh ideas to keep your socials active. Well, you can share those guest blogs on your social media platforms. You can also use the posts to know what your readers love to help tune your content strategy.
6) Build Long-Term Relationships
Last but definitely not least, guest posting helps create lasting relationships in your niche. As we mentioned earlier, both parties tend to have something to gain. The more you write for other blogs, the more you connect with influential bloggers in your niche and beyond. The number of websites that accept guest blogs have also increased. Each might have a set of rules to protect both parties.
All that’s left to do is to pitch and promote yourself to the best bloggers, then craft content to grow your brand and rankings.
How to Find the Best Guest Post Opportuinities?
Now that you know about the benefits of guest posting, the next step is finding good blogs you can publish to. It is important to note that it can take time undertaking research and guest post outreach.
Here is a detailed guide on how to find relevant guest posting opportunities:
Use Guest Post Site Resources
The easiest approach would be to target websites actively looking for fresh content from guest bloggers. It is not uncommon for websites to advertise whenever they need third-party contributors to generate content for them. You could use resources compiled to help you find sites that accept guest posts.
Here are some of the links with list of blogs that accept guest posts:
- 300+ Free Guest Posting Sites to Submit Guest Posts in 2023 guest po
- 45 Top Digital Marketing Blogs That Accept Guest Posts
Check Your Competitor’s Backlinks
Another excellent way to identify guest posting opportunities would be to see what your competitors are up to. Draft a list of your competitors and use renowned tools like SEMRush or Ahref to gain insight into their backlink profiles. If a website has already accepted a guest blog from your competitor, it is highly likely they will accept yours.
Leverage Advanced Google Search Operators
You can also find guest post opportunities with a simple Google search! You can use Advanced Google search operators make your work much easier, and it will generate a list of all the websites that accept guest blogs.
Here is an example of a search operator that will help you find websites that access guest posts:
“[your keyword]” +”write for us”
“[your keyword]” +”write for me”
“[your keyword]” +”become a contributor”
“[your keyword]” + “guest post”
“[your keyword]” +”blogging guidelines”
“[your keyword]” +”contribute”
“[your keyword]” + “guest column”
“[your keyword]” +”submit a guest post”
“[your keyword]” + “accepting guest posts”
“[your keyword]” + “Now Accepting Guest Posts”
“[your keyword]” +”contribute to this site
If, for example if you want to search for food websites, you can do something like this:
As you can see, you can find websites that you can publish blogs to with this trick. Check this excellent resource to learn more on using Google Search Operators to find guest blogging opportunities.
Once you are done Googling possible websites that accept guest posts, it is now time to look carefully into each site. Go into detail and determine what kind of guest posts they feature. Remember to research the posts other guest bloggers have written for the target blog to learn more on how you can tailor your pitch.
Turn to Social Media
Social media is another excellent resource for finding opportunities for guest posting. You might not know it, but social searches could even yield more valuable results than you can find on Google. You could start by combining your keyword with other guest posting terms when searching on social media.
Another excellent way to use social media to find guest posting opportunities would be to check whether your rivals have promoted any guest posts on their feed.
You could also search for prolific bloggers in your niche and set up alerts that notify you of a new opportunity.
Become a Part of an Online Community
Platforms like Reddit, LinkedIn, and Facebook are bursting at the seams with opportunities that you can leverage to create and submit a guest post. These platforms are primarily dedicated to social sharing and allow users to form groups of like-minded individuals.
Users could share blogs they wrote and request other group members to engage with their content. Other members could also share a list of websites that accept guest posts. The key to leveraging online communities is to be an active participant to build trust and you can get new opportunities.
10 Best Websites for Guest Posting
Guest posting is now an essential component of any successful digital marketing strategy. It’s a powerful tool for gaining exposure, increasing brand visibility, and driving traffic to your website. With so many websites available, figuring out where to begin can take time. So, here are 10 websites to get you started.
Forbes is a well-known media company that covers various topics such as business, technology, and entrepreneurship. Contributing to Forbes can help you reach a larger audience and establish credibility in your field if you have expertise in any of these areas. However, remember that Forbes has strict editorial guidelines, so ensure your content is well-researched and valuable to your readers.
2) The Huffington Post
The Huffington Post is a widely popular news and opinion website with millions of readers daily. They cover a wide range of topics, from politics to lifestyle. If you can write engaging and thought-provoking content that resonates with their audience, you can secure a guest post on their site.
Entrepreneur is a renowned publication aimed at business owners and entrepreneurs. They publish articles on various subjects, such as marketing, finance, and leadership. Contributing to their website can help you establish yourself as an authority in your industry if you have experience running a business or working in a related field.
HubSpot is an inbound marketing and sales platform that helps businesses attract, engage, and delight customers. Their blog covers various topics, such as marketing, sales, and customer service. Contributing to their blog can help you showcase your knowledge and reach a wider audience if you have expertise in these areas.
5) Search Engine Journal
Search Engine Journal is a respected digital marketing publication that provides SEO, PPC, social media, and content marketing insights and news. Contributing to their website can help you establish yourself as an expert in your field if you have experience in any of these areas.
Moz is a leading search engine optimization software company that offers solutions to help businesses improve their search engine rankings. Their blog covers many SEO topics, including keyword research, link building, and on-page optimization. Contributing to their blog can help you showcase your expertise and reach a wider audience if you have experience in these areas.
Copyblogger is a renowned content marketing website that offers tips and resources for writing engaging and converting content. They cover topics including writing, blogging, and copywriting. Contributing to their website will help you exhibit your writing talents and attract a wider audience if you have experience in these areas.
8) Social Media Today
Social Media Today is a prominent journal for marketing insights and news. Contributing to their website if you have experience in social media marketing might help you exhibit your knowledge and reach a larger audience.
9) Smashing Magazine
Smashing Magazine is a popular web design and development publication that covers design, code, and user experience. Contributing to their website will help you exhibit your skills and reach a wider audience if you have experience in these areas.
TechCrunch is a well-known technology publication that publishes news and insights about tech startups, gadgets, and innovation. Contributing to their website will help you establish yourself as an expert and reach a wider audience if you know of any of these areas.
In a nutshell, guest bloggers are in high demand; you just need to know where to look. Frankly, finding, vetting and executing blogger outreach can be a painful process but we are here to help! You can speak to Outreach Monks to help you find guest post opportunities you can use to grow your brand and website backlink profile!
FAQ on Guest Post Opprotunities
What are guest posting opportunities, and how can they benefit me?
Guest posting opportunities refer to the chance for individuals or businesses to contribute content to another website or blog. This can be a fantastic way to expand your reach, build your brand, and establish yourself as an authority in your niche. Sharing your expertise with a broader audience can attract new followers, drive traffic to your website, and generate new leads or customers.
How do I find guest posting opportunities?
There are a variety of ways to find guest posting opportunities. One method is to search for blogs or websites in your niche that accept guest posts. Another approach is to contact other bloggers or website owners in your industry and propose a collaboration. You can also use guest posting networks or tools to find relevant sites actively seeking guest contributors. By putting in a little effort to find the right opportunities, you can gain access to a whole new audience and grow your brand.
What should I keep in mind when guest posting?
When guest posting, creating high-quality, valuable content that resonates with your target audience is essential. Be sure to research the website or blog you're contributing to and tailor your content to fit their style and tone. Include a call-to-action encouraging readers to visit your website or social media profiles. Finally, be sure to engage with readers in the comments section and respond to feedback positively and professionally. By taking these steps, you can build relationships with your audience and establish yourself as a valuable contributor to the community.
How can guest posting help me grow my business or brand?
Guest posting can be a powerful tool for growing your business or brand. Contributing valuable content to other websites or blogs can build credibility and establish yourself as an expert. This can help you attract new followers, generate leads, and grow your business. Also, guest posting can help you build relationships with other bloggers and website owners, leading to further collaboration opportunities down the road. So don't be afraid to put yourself out there and take advantage of the many guest posting opportunities!