Outreaching itself is an art of communication. It shows how convincing your message is and how engaging it could be. And then comes guest post outreach. Guest posting is an excellent way to build high-quality backlinks, increase your brand’s visibility, and establish yourself as an authority in your niche.
However, guest post outreach is not as simple as reaching out to a website and asking to publish an article. A lot goes into it.
Successful outreach requires skill, patience, and knowledge. There are many aspects related to outreaching for guest posts.
In this article, we’re going to cover everything you need to know to master this valuable skill. Let’s get into this.
What is Guest Post Outreach?
Guest post outreach is the process of reaching out to other bloggers and websites and pitching them to publish your content on their site. The goal is to provide value to their audience, establish themselves as an authority in their niche, and get exposure to a new audience.
Guest posting is regarded as one of the best methods for creating high-quality backlinks, as per a Moz study. According to the survey, 18% of SEOs believe that guest posting is the best link-building strategy.
According to the statistics, guest post outreach can be an effective content marketing tactic for building backlinks and increasing exposure to a new audience, but success requires a targeted and personalized approach.
You can get help from a guest posting service provider like Outreach Monks to get these things done efficiently. They make sure that each of their clients receives natural backlinks from niche-relevant blogs that drive real traffic.
Why is Guest Post Outreach Important?
There are several benefits of guest post outreach, and here are some of the most important ones:
1) Build Relationships
You can build relationships with other bloggers and websites when you reach out to them. By providing value to their audience, you’ll establish yourself as a reliable source of information. This can lead to more opportunities, such as collaborations, backlinks, and more.
2) Increase Brand Awareness
You get exposure to a new audience when you guest post on other sites. This can increase brand awareness and attract new readers to your blog.
For example, let’s say you run a small marketing agency and want to reach a wider audience. You can identify top marketing blogs and contact them with a guest post proposal. After your post is published, you can leverage social media to promote it, further increasing exposure for your brand.
As readers discover your high-quality content, they may visit your website or follow you on social media. Over time, this increased exposure can lead to more brand recognition and business.
3) Improve SEO
Guest post outreach can also improve your blog’s SEO. You can improve your domain authority and increase your search engine rankings by getting backlinks from high-quality sites.
For instance, if you own a fashion blog, approaching a fashion website with a suggestion to write a guest post can assist you in obtaining a valuable backlink to your website. Your search engine rankings may rise as you acquire more high-quality white hat backlinks, increasing your site’s organic traffic and boosting your SEO efforts.
4) Drive Traffic
One of the key benefits of guest post outreach is the ability to drive traffic to your site. When you publish a guest post on another site, you can include a link to your blog, which can be a valuable source of referral traffic. As readers discover your content such as interactive online PDFs on other sites, they may be curious to learn more about you and your brand, leading them to click through to your website.
How to Do Guest Post Outreach
Now that you know why guest post outreach is essential, let’s look at how to do it effectively.
1) Identify Potential Sites
The first step in guest post outreach is identifying potential pitch sites. Look for blogs and websites in your niche with a similar audience to yours. You can use link building tools like Buzzsumo, SEMrush, or Ahrefs to find high-quality sites that accept guest posts.
2) Study the Site
Before you pitch, it’s essential to research the site and understand its audience and content. Look at their most popular posts, social media profiles, and guest posts they’ve published in the past. This will help you tailor your pitch and provide value to your audience.
3) Draft Your Pitch
When you pitch, it’s important to be personal and professional. Please introduce yourself, explain why you’re a good fit for their site, and provide a few topic ideas. Make sure to emphasize the value you can provide to their audience. You can send emails using tools like MailerLite or ActiveCampaign to manage and streamline your outreach efforts.
4) Write High-Quality Content
If your pitch is accepted, it’s essential to deliver high-quality content that meets the site’s standards. Make sure to follow their guidelines and provide value to their audience. This will increase the chances of being invited to guest posts again.
Templates for Guest Post Outreach
Using templates for your guest post outreach emails can save you time and ensure that you use a proven approach. Templates can also help you stay organized and track your progress.
When using templates, it’s important to tailor them to the specific site and audience you’re targeting. Avoid using generic templates that don’t address the site’s unique needs and interests.
Template 1: The Personalized Pitch
Subject: [Site Name] Guest Post Pitch
Hi [Site Owner],
I hope this email finds you well. I’m a big fan of your site and have been reading your content for some time. I’m reaching out today because I could add value to your audience by contributing a guest post.
I’ve been blogging about [Your Niche] for [X years/months] and have developed expertise in [Topic]. I’ve also been published on sites like [Site Name] and [Site Name]. I have a few topic ideas in mind that I think would resonate with your audience:
- [Topic Idea 1]
- [Topic Idea 2]
- [Topic Idea 3]
If you’re interested, I’d love to discuss this further. I’m happy to provide more information about myself and my blog, as well as any writing samples you might need.
Thank you for your time, and I look forward to hearing from you.
Best regards,
[Your Name]
Template #2: The Collaboration Pitch
Subject: Collaboration Opportunity with [Your Blog Name]
Hi [Site Owner],
I came across your site and was impressed by the quality of your content. Our audiences would benefit from a collaboration between our sites.
I’m the founder of [Your Blog Name], a blog that covers [Your Niche]. We have a large and engaged audience and have been featured on sites like [Site Name] and [Site Name].
I have a few ideas for how we could collaborate, including:
- In a guest post exchange, I publish a post on your site, and you publish a post on mine.
- A joint giveaway or contest that could attract new followers to both of our sites.
- An interview or podcast where we discuss topics of interest to our audiences.
Please let me know if you’re interested in exploring this opportunity further. I’m happy to provide more information about myself and my blog and discuss any other ideas you might have.
Thank you for your time, and I look forward to hearing from you.
Best regards,
[Your Name]
Template #3: The Follow-Up Email
Subject: Follow-up on Guest Post Pitch
Hi [Site Owner],
I hope this email finds you well. I recently sent you an email about a guest post pitch and wanted to see if you had any feedback.
I’m a big fan of your site and would love to contribute a guest post if you think it would be a good fit for your audience. I’m happy to provide more information about myself and my blog and discuss any topic ideas you might have.
Thank you for your time, and I look forward to hearing from you.
Best regards,
[Your Name]
Dos and Don’ts of Guest Post Outreach
Here are some dos and Don’ts to remember when starting an effective guest post outreach campaign.
Dos:
These are some guest post outreach dos that you should be aware of:
- Research your target website: Before reaching out to potential websites, research them and ensure they fit your content well. Look for websites in your niche with a good following and engagement with their audience.
- Personalize your outreach: Personalize your email when you reach out to a website. Address the website owner by name and mention a post you enjoyed or found helpful. This shows that you have researched and are genuinely interested in their website.
- Provide value: When pitching your guest post, focus on providing value to the website’s audience. Offer unique, high-quality content that is relevant to their readers.
- Follow-up: Don’t be discouraged if you don’t hear back from the website owner immediately. Follow up with a polite reminder after a few days or a week.
- Be professional: Always be professional and respectful in your outreach. Remember that you represent your brand, and your outreach should reflect your values and standards.
Don’ts:
Here are some guest post outreach don’ts you need to be cautious about.
- Send generic emails: Avoid sending generic emails to multiple websites. This shows that you are not genuinely interested in their website and are just looking for a quick backlink.
- Make it all about you: When pitching your guest post, don’t make it all about you or your website. Instead, focus on how your post can benefit the website’s audience.
- Ignore guidelines: Read the website’s guidelines carefully before submitting your guest post. Ignoring these guidelines can make your post unsuitable for the website.
- Be pushy: Don’t be pushy or demanding when reaching out to websites. Remember that they receive many guest post requests and may need more time or resources to respond to every request.
- Forget to say thank you: Always remember, as you build relationships with customers, it’s equally important to thank the website owner for considering your guest post. A simple thank you goes a long way and can help build a positive relationship with the website owner.
Summing up!
Guest post outreach can be an effective way to broaden your reach and drive traffic to your website. By following the steps outlined above, you can improve your chances of success and establish positive relationships with website owners in your niche.
FAQs on Guest Post Outreach
How many times can I guest post on the same site?
There is no set rule for how many times you can guest post on the same site. However, it's essential to provide value to their audience and do just what is necessary.
How long should my guest post be?
The length of your guest post will depend on the site's guidelines. However, most sites prefer posts that are at least 1,000 words long.
Should I include a link back to my blog in my guest post?
Yes, including a link to your blog in your guest post is essential. This will help drive traffic to your site and increase your readership.
Can I guest post on sites outside of my niche?
While it's possible to guest post on sites outside your niche, it's generally not recommended. The reason for this is that guest posting is most effective when the site's audience is similar to your target audience. When you guest post on a site unrelated to your niche, the audience will likely be less engaged with your content, which can result in lower traffic and fewer conversions. That being said, if there are sites outside your niche that would be a good fit for your content and target audience, it's worth exploring the possibility of guest posting. Just make sure to do your research and ensure that the site has a relevant and engaged audience before reaching out to pitch your guest post idea.
