Though there have been many updates in the SEO industry, the content has always been a consistent factor for website improvement. Regardless of the content being on-the-page or off-the-page, it affects a website’s ranking drastically.
For every beginner who aspires to be a professional blogger, ‘Guest Posting’ seems to be a kick start. Whereas, for those who are into business, ‘Guest Posting’ is the best investment for quick turnarounds.
Without wasting any more time, we hereby bring you some of our pro-tips to get the best out of your efforts.
1. Decide Your Keywords
Needless to say, keywords act as landmarks to identify your website in the digital universe. In order to get the best results, to rank your website in search results, you need to decide your keywords. Not just one keyword, but a set of keywords. This might seem a tedious task, but just one keyword, might not even bring you any results in time.
As it may seem, a set of keywords can mean a lot of things. It is crucial to mention what exactly this set refers to.
Single-word keywords are very effective because they are easy to track. Indeed, this makes them most sought after keywords for SEO. Thus, increasing the competition as there are hundreds of other websites which are either trying to acquire these keywords or already rank for them in a search result.
The key is to look for less competitive keywords. These keywords can be singular, or you can also begin with long term keywords. For example, if your website is about music, then rather than trying to rank for ‘music’, you can try to rank for ‘music blog’ or something even more specific to your services such as ‘music blog and seller in Brampton region’. This will help rank your website more easily and also the turnaround will be quick.
2. Target Your WebPages
While you are deciding which keywords you want your website to rank for, you also need to decide the pages on your website that you want to target, essentially. Since Google ranks pages and not websites, diversifying your traffic on different pages can help boost the complete website. In other words, whenever a user clicks a URL, they are going to land at a page and not the whole website in all.
Considering that you’ve decided your keywords, target the pages on your website that these keywords should anchor to.
For example, you have a page for blog posts on your music website and a page for selling music. Targeting your blog section’s landing page, then the blogs inside, and your seller page separately, you can diversify your traffic on all of your website.
The traffic on the complete website and not just one page, improve the credibility of the complete website. Plus, the links to different pages bring in more referral traffic, as well as brings in the asserted votes for the content on your pages. You need to anchor the keywords in the content for your guest post directing towards a certain page.
As we all know, Google considers the content and the links as priority signals to rank a page in a search result, having a good traffic and authority websites to vouch for your website proves to be highly beneficial.
3. Look Out For Prospects
Once you have all the raw data you need to begin your efforts to process this data. You need to find blogs that can relate to your website. These websites are the prospective domains you should be guest posting on and in return, they shall provide you with a link for a page on your website.
To begin your pursuit for prospecting guest posting opportunities, you need to contact the admin of the website. Pitch them what you are offering. Explain to them how they can benefit from your mutual collaboration. Convince them without exaggerating.
According to many digital marketers and successful bloggers, your pitch should be precise yet self-explanatory to the blogger about your intentions.
- Make Sure You Prospect For Long
A smart way to make your pitching more effective is to pitch your prospects for a long-term collaboration. This way you can make connections on the internet. Together a huge network stands stronger than a single individual.
While you prospecting make sure that mutually discuss the terms of your relationship.
If you are wondering how to begin with your prospecting, check out our ‘Guest Posting Services’ to learn the insights of what it’s like. Prospecting takes a lot of effort to show significant results, but it is indispensable to guest posting.
4. Create What You Want To Guest Post
Essentially a good piece of content is also indispensable to Guest Posting.
Content, as already known to many, is the true king in the SEO realm. Content that benefits the user in some way is highly credible. According to two updates that Google introduced a while ago- EAT and YMYL, the content that is liked by the users wins over others.
- EAT & YMYL (A Brief Introduction)
While we are talking about the updates, you may like to know what these updates mean. In short, EAT measures the content on the basis of the Expertise of the writer and the content, the Authority that they hold on the internet, and the trust they build amongst the readers. A piece of content that helps solve a problem or benefit the user in some way is should satisfactorily validate this update. The criteria for measuring these factors for any content is laid in another update which was called, ‘Your Money or Your Life’, aka; YMYL.
Create a piece of content that explains your services or what your website is about and how it can benefit your target audience. While you are focusing on your target audience, you should keep in mind that your target audience is already the acquired audience of your prospect’s audience. So, you need to understand the deliverables of your partnered prospects as well.
5. Smartly Include Keywords
As we’ve already mentioned that you need to diversify your keywords and the pages that you anchor these keywords too, it is important to know how to get these keywords to work for you. When it comes to on-page SEO, including these keywords in the content published on your website is the friendliest of SEO methods. Optimizing the keywords and maintaining their density in the content are the basic practices involved.
Since we are concerned with guest posting, these keywords need to be optimized a little differently.
The content created for guest posting plays an important role in off-page keyword optimization. Embedding keywords in content needs to be as natural as possible. These keywords are then to be hyperlinked with your target page so that it should provide with referral traffic and also help build a good link profile.
6. Follow Up Your Prospects
You have keywords that you wish your website to rank for in search results, you have targeted the landing pages, and created the content to be published. You’ve already traveled a long way to earn credibility for your website.
In order to be able to post as a guest on any website, you prospected websites and pitched to their administrators. Some of those may have replied to you positively, some may have declined your proposal and others might not even have replied. Don’t lose hope. This is pretty common and ought to happen most of the time.
The ones that responded back positively needs to be followed up to keep afresh your newly built partnership. Get in touch with prospects and share your content with them, so that they can publish it. You’ve already discussed the terms of your partnership. But, you can always re-discuss them before you actually get your guest post published.
7. Earn Credits For You And Your Website
The primary aim behind guest posting is for SEO purpose. The more, you as a writer, publish your content across various domains, the better you gain expertise, authority, and the trust of your readers. While you are achieving yourself credit, your website is also earning credits.
The links that you embedded in the content for guest posting, brings in the quality link juice. Also, diverting readers from other domains to your desired pages on your website.
For search engine optimization of your website, the traffic your website receives and a good link profile are the prime factors. Ignoring these two can not only decline your website ranking but also bars the opportunities for future growth.
Patience is the greatest virtue. Depending upon your website’s current status, the results may take a while to reflect. You need to be consistent with your efforts as there is no defined number of links that a website should have, minimally. Consistency can bring the much-needed stability to your website’s performance on the internet. Keep prospecting, creating beautiful and beneficial content, and building links for your website. Ultimately, your efforts will bear fruits for you to relish.
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