Outreach Monks

Link Building for Law Firms

Building links for law firms is challenging. This market is highly competitive, and paying for ads can be very expensive.

In this competitive market, SEO and backlinks for lawyers are crucial to stand out in Google’s search results. We help you to:

✔️ Improve your search visibility with white hat backlinks.

✔️ Increase the authority of your domain.

✔️ Rank better on Google's search results.

Link building for law firms

Trusted by top brands & SEO agencies for first page results

Our clients earned brand mentions from publications like...

Why law firms need specialized link building?

Why Law Firms Need Specialized Link Building?

A 2022 study by Brandmuscle showed that 79% of law firms find SEO to be their best marketing tool because the top result on Google gets 32% of all clicks.

We all know that the legal field is very competitive for SEO, and link building is a key part of improving your website's SEO. You can't ignore link building if you want your website to perform well in SERPs. 

Here’s how specialized link building services for lawyers benefit your firm:

✔️Increasing visibility: Quality backlinks improve search rankings.

✔️Attracting the right traffic: Relevant sites bring potential clients.

✔️Building credibility: Trusted sites enhance reliability.

✔️Enhancing brand recognition: Visibility on reputable sites boosts reputation.

Link Building Pricing

We offer a comprehensive range of backlinks, from Domain Rating (DR) 20 to DR 90, catering to various niches. If you believe these packages do not fit your specific needs, please do not hesitate to reach out to us. We are more than willing to create a custom package for you.


$ 1999
Per Month
  • 14 Links Per Month
  • DR 20-29: 5 Links
  • DR 30-39: 5 Links
  • DR 40-49: 2 Links
  • DR 50-59: 2 Link
  • Manual Outreach
  • Niche Relevancy
  • Daily SERP Tracking
  • Dashboard Access
  • Backlinks Audit


$ 3499
Per Month
  • 20 Links Per Month
  • DR 20-29: 6 Links
  • DR 30-39: 6 Links
  • DR 40-49: 4 Links
  • DR 50-59: 2 Links
  • DR 60-69: 2 Link
  • Manual Outreach
  • Niche Relevancy
  • Daily SERP Tracking
  • Dashboard Access
  • Backlinks Audit


$ 6299
Per Month
  • 30 Links Per Month
  • DR 30-39: 14 Links
  • DR 40-49: 10 Links
  • DR 50-59: 3 Links
  • DR 60-69: 2 Links
  • DR 70-79: 1 Links
  • Manual Outreach
  • Niche Relevant
  • Daily SERP Tracking
  • Dashboard Access
  • Backlinks Audit

Have A Larger Budget?

or Looking for a Link Building Package customized JUST for you?

Our Link Building Services for Law Firms

Here are two of the most effective services we offer:

Guest Posting Services

Guest Posting

We secure guest post opportunities on reputable legal blogs and websites. This enhances your visibility and establishes your authority in the legal niche.

Link Insertion Services

Link Insertion

We insert links into existing, relevant articles on established legal websites. This method leverages the existing authority of these pages, providing immediate boosts in credibility and search engine recognition for your firm.

The Precise Process We Follow to Achieve That 'One Link'

Link building for law firms is a tough task, and getting that perfect link isn't straightforward. We follow a step-by-step process to make it happen:

Examine the Database

Step 1- Check Database

We start by searching our database of over 2,000 websites to find one that fits your niche perfectly

Check the Latest Stats

Step 2- Check Latest Stats

We review current metrics like Domain Rating (DR), top keywords, content quality, and website layout and choose the website that best suits your needs.


Step 3- Outreach

This key step involves contacting the website to confirm availability. Our specialized outreach team handles this.

quality content

Step 4- Write Quality Content

We create SEO-optimized content that aligns with your services and adheres to the blogger’s guidelines.

Publishing and checking

Step 5: Publish and Chcek

After the blogger posts the content, we check to make sure everything is correctly placed and meets our standards.

Report to you

Step 6- Report to You

Finally, we send you the final link with a detailed report on the work done.

How We Turn a Link into a “Great Link”?

Relevant Traffic

Relevant Traffic

We pick sites that draw traffic related to legal services, ensuring the visitors are a good match for your firm.

Trusted Source

Trusted Sources

We choose links from reputable sites in the legal industry, which boosts your site’s credibility.

Link Placement

Smart Placement

We place links in the main content of a page where they matter most.

Clear Anchor text

Clear Anchor Text

We use descriptive anchor texts that clearly tell what the linked page is about, improving your SEO.

'No-Follow' vs.'Do-Follow' Links: Which Link To Choose?

Do-Follow Links

These are the standard type of hyperlink that passes authority from one page to another and helps improve your website's search engine ranking.

No-Follow Links

These include a special tag that instructs search engines to ignore the link in terms of passing on authority.

In 2019, Google updated its approach to no-follow links. Now, they are seen as “hints,” meaning Google might choose to consider them under certain circumstances. This change makes it important to use no-follow links wisely. For a natural link profile, it’s good to have a balanced mix of both do-follow and no-follow links.

Why You Should Partner With Outreach Monks?

You might be wondering why you should choose us over other agencies. While there are many agencies with big names, they often do not deliver as promised. Here’s why we stand out:

Proven Record

Proven Track Record

We have years of experience in the industry and a history of success across various niches. Our detailed link building case studies demonstrate our effectiveness.

Value for Money

We understand the importance of your investment. We are committed to delivering exactly what we promise, ensuring you get the most value for your money.

Experienced Team

Experienced Operations Team

Our top SEO executives have worked on thousands of links and have the expertise to select the best websites to enhance your online presence.

Skilled Writers

Skilled Writers

We boast a large team of in-house and freelance writers who produce SEO-optimized articles that drive results.

Dedicated Outreach

Dedicated Outreach

Our extensive outreach team tailors their efforts to meet your specific requirements, ensuring every link is perfectly placed.

Client Satisfaction

Our clients' success and satisfaction are paramount. Our team is our greatest asset, and our happy clients are the proof of our exceptional services.

Frequently Asked Questions

Want to know more about our link building services? Your questions, our answers!

Yes, you are welcome to provide your own content. However, if the content does not meet the blogger's guidelines, it may need to be updated to ensure acceptance and effectiveness.

The timeline can vary depending on the number of links and other specific requirements. We tailor each campaign to meet your needs, so we'll provide an estimated timeline once we understand your objectives.

Buying backlinks is safe as long as you work with an experienced agency that adheres strictly to Google’s guidelines. However, it's crucial to avoid buying links from unauthoritative sources, as this can harm, rather than help, your website's ranking. So, while considering backlink services for lawyers, check their experience in similar niches as well as their understanding of SEO fundamentals.

We create a strategic plan to outreach influential bloggers that can offer you do-follow, inbound links for your website. We collaborate only with top-rated bloggers to ensure that we get associated with the best websites and blogs to get promotional content with embedded contextual links directed towards your website published on them.

Yes, customization is possible and often recommended. We suggest discussing your specific needs with our client handling team to tailor a package that best suits your practice areas.

Our links are generally intended to last at least one year. If a link is removed earlier, please contact us. We will either restore the original link or provide a new one if restoration is not possible.

We carefully select link sources based on their relevance to your law firm’s practice area and their authority in the legal industry. This ensures that each backlink contributes positively to your SEO and strengthens your online presence effectively.

Contact Us

Looking for a mind blowing link building strategy?

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5 Other Link Building Strategies For Lawyers

There are many strategies out there to build quality links on your own. Yes, it's true that to create a good link profile and boost your ranking, you might need to hire SEO link building services for lawyers. However, there are some strategies you can do yourself. These strategies are essential, and you don't need to hire a link building agency for lawyers for them.

Below, we have discussed everything about these strategies, so you don't need to search the internet to learn them. Check below:

1. Broken Link Building

Broken link building is a good link building strategy that can significantly enhance your law firm’s visibility online. This method focuses on identifying broken links on relevant websites and proposing a fix that involves your own site’s content.

How It Works

Over time, some web pages become inactive or move, leaving behind broken links. As a lawyer, you can use this opportunity to strengthen your website’s backlink profile.

Steps to Implement Broken Link Building

  1. Find Broken Links: Use tools like Ahrefs or Google Analytics to discover broken links on websites that cover legal topics or are relevant to your area of practice.
  2. Create Appropriate Content: Develop accurate and informative content that fits the context of the broken link. This could be an article, a detailed blog post, or a guide about a relevant legal issue.
  3. Contact Website Owners: Reach out to the owners of these relevant websites. Offer your content as a new resource to replace the broken link. Highlight how replacing the link with your content will benefit their site’s visitors by providing them with current and useful information.

2. Niche Specific Directories

Legal directories are key for law firm link building. They work like the old Yellow Pages (business directories used before the internet). These directories help potential clients find legal services easily.

Legal directories sort law firms by location and practice area. They link to your site, which helps improve your site's search engine ranking.

Choosing the Right Legal Directories

  1. Select Reputable Directories: Choose directories with high domain ratings (DR) or domain authority (DA). These scores show a directory's reliability.
  2. Assess Directory Maintenance: Look for directories that are well-maintained. Avoid those with broken links or outdated designs.

Types of Legal Directories

  1. Paid Directories: You must pay a fee and provide your firm’s details. After a review, your listing is published.
  2. Free Directories: These do not charge for listings. You just add your firm’s details and submit. Some review submissions before publishing.

Using reputable legal directories helps your law firm become more visible online. This approach is straightforward and effective, making it easier for potential clients to find you.

3) Unlinked Brand Mentions

Unlinked brand mentions are a key part of law firm link building. Sometimes other law firms or websites mention your law firm but forget to link back to your site. You can ask them to add a link, which helps more people find you.

But how to start this?

Firts Set up Google Alerts for your law firm’s name. This tool sends you an email when your firm is mentioned online.

When you see a mention from other law firms or websites without a link, take action. Send a quick email to the website owner. Thank them for mentioning your firm and ask if they could add a relevant link to your site.

This simple action is one of the smartest link building tactics. It turns mentions into relevant links, boosting your law firm's visibility on the internet.

4) Linkable Assets

Linkable assets help lawyers attract natural links from other reputable websites. These are pieces of content valuable enough to earn links on their own.

Types of Content You Can Create:

  1. In-depth Guides: Use your legal expertise to craft guides on complex topics. These guides help others understand legal issues and are often used as references.
  2. Useful Resources: Create practical tools like templates or fact sheets. These are handy for anyone needing quick legal help and are likely to be linked by educational and government sites.
  3. FAQ Pages: Set up FAQ pages to answer common legal questions. These pages are useful and tend to get high quality links from writers looking for clear explanations.
  4. Statistics Pages: Gather important statistics related to law. Writers and journalists often link to these pages when they need to back up their points with data.
  5. Original Research: Original research stands out and can attract links from major news outlets. For example, a study on trends in legal cases during a pandemic might get attention.

Sometimes, you need to promote these content too. Follow below steps to to this:

  1. Target Websites: Identify websites that might link to your content. Use tools to find sites already linking to similar content.
  2. Outreach: Send a simple message to these sites. Explain how your content helps their readers. Keep it brief and direct.
  3. Engage: Offer to share their content in return or provide additional insights to encourage linking.


HARO (Help a Reporter Out) is a platform that helps lawyers build links and increase search traffic to their law firm's website. 

It connects journalists with experts like you, offering a chance to share knowledge in exchange for backlinks.

How To Start?

  1. Sign Up as a Source: Visit the HARO website and register to become a source. You can choose to receive queries related to law or broader topics.
  2. Receive Queries: HARO sends out emails three times a day with media requests. These emails list various topics journalists need information on.
  3. Respond Effectively: If you find a query within your expertise, respond with a concise, informative answer. This should be ready to use in their article, requiring minimal edits.

How Can You Crack HARO?

  1. Be Quick: Journalists work on tight deadlines. Responding quickly increases your chances of being featured.
  2. Follow Instructions: Each request may have specific requirements. Make sure you adhere to these to improve your chances of selection.
  3. Provide Value: Only respond to queries where you can offer genuine insight. This builds your reputation as a link building specialist and a reliable source.
  4. Don’t Limit Yourself: While your specialty is law, consider responding to broader topics if you can provide valuable perspectives.

Using HARO effectively can significantly boost your visibility and position your firm as a go-to authority in your field.

Want To Get Maximum Results? Work on Your On-page SEO Too

We know that everyone wants to get the maximum return on investment from their work. However, it's important to understand what we are doing and why. There is a misconception in SEO that focusing only on off-page SEO (link building) will improve the ranking of our keywords, but this isn't true. You also need to work on on-page and technical SEO.

Just because you have hired Legal SEO link building services doesn't mean all SEO work is done. No, it's not finished yet; yes, you have completed half the task, but for the next half, you need to focus on other key areas too. Proper on-page SEO ensures that the inbound links your site earns are as effective as possible.

So, as a link building company for law firms, it's our responsibility to inform you about other areas you also need to work on to achieve the best results.

Why On-Page SEO is Essential

On-page SEO makes your site more user-friendly and understandable to search engines. Here’s why it matters:

1) Content Quality

High-quality content is essential. It should clearly address the topics your potential clients are interested in, using language that's easy to understand. This helps in attracting inbound links naturally because other website owners see your site as a credible source.

2) Keyword Optimization

Effective use of keywords helps Google understand what your page is about. Including these keywords naturally in your content, especially in headlines and at the beginning of pages, can improve your visibility in search results.

3) Improving User Experience

A site that’s easy to navigate and quick to load will keep visitors longer and reduce bounce rates, which are positive signals to Google. Make sure your site is mobile-friendly, as this is crucial for modern SEO.

4) Internal Links

Use internal links to connect the content within your site. This not only helps visitors navigate your site but also helps spread link equity (the value passed through links) across your pages, enhancing the SEO value of your internal pages.

5) Technical SEO

Ensure your website is technically sound. This includes using SEO-friendly URLs and ensuring that Google can crawl and index your pages effectively. Technical SEO helps prevent any barriers that might hinder your site's ability to rank well.

Link Building and On-Page SEO: A Powerful Combination

While link building for lawyers establishes authority and trust through external endorsements, strong on-page SEO maximizes the impact of these inbound links. 

This dual approach not only boosts your site’s rank in Google search but also enhances user engagement, which is critical for converting visitors into clients.

We encourage website owners to invest in both strategies. By improving on-page SEO and continuing effective SEO link building for attorneys, firms can significantly increase their online visibility and attract more prospective clients.

Are You Confused About Buying Backlinks?

Buying backlinks might seem like a quick way to increase traffic to your law firm's website. However, it's crucial to be cautious. Google might penalize your site if the backlinks are not from reliable sources.

When you decide to buy links, always work with an expert. A reputable link building company for lawyers knows how to select high-quality links that are appropriate for your site. They ensure these paid links blend naturally into your website's content.

Experts are also skilled in making sure these high-quality links serve as effective inbound links. This approach can significantly improve your site's visibility on search engines.

So, Buying backlinks from an expert in the field can be beneficial. It helps ensure the paid links enhance your law firm website responsibly and effectively, attracting more visitors safely.

First Time Hiring an Agency? Know These Terms

If you are new to the field of link building and are hiring a link building agency for law firms, you need to know some key industry terms. Don’t worry; we have solved this problem for you.

This section breaks down common terms to help you communicate effectively with your chosen agency and better understand their strategies.

1) Keyword

A keyword is a word or phrase that people use to search for information on search engines like Google. For law firms, keywords might include "divorce lawyer" or "personal injury attorney." Effective use of keywords helps your website appear in search results when potential clients are looking for legal services you offer.

2) Anchor Text

Anchor text is the clickable text in a hyperlink. SEO best practices suggest that the anchor text should be relevant to the page it's linking to. For example, if a blog post links to your law firm's article on recent changes in copyright law, the anchor text might be "recent copyright law updates."

We recommend our clients use different types of anchor texts to make their link building appear more natural. For instance, you could use exact-match anchors like "personal injury attorney," branded anchors such as "Johnson Law Firm," and generic anchors like "click here" or "learn more." This variety helps enhance the natural flow of your content and improves SEO performance.

3) Backlinks

Backlinks are links from other websites to your site. Good quality backlinks can really help improve how visible your site is and how it ranks in search results. It's not always necessary to get backlinks from sites with very high domain authority. Instead, we recommend getting backlinks from websites that are relevant to your niche and of good quality. 

It's also beneficial to seek backlinks from websites whose domain authority or domain rating is higher than yours. This approach can boost your site's credibility and ranking.

4) Referring Domain

A referring domain is a website from which one or more backlinks come to your site. Even if many links come from different pages on the same website, they all count as one referring domain

Getting backlinks from many reputable referring domains can boost your site's credibility. We recommend focusing on increasing the number of referring domains, not just the number of backlinks, for better results.

5) Domain Authority (DA)

Domain Authority (DA) is a score developed by Moz that predicts how well a website might rank on search engines. It ranges from 1 to 100, with higher scores indicating a greater potential to rank. 

However, it’s important to understand that DA is not solely based on the quality of incoming links. It also considers other factors such as the overall SEO strength of a website, including the number of total links, the quality and relevance of those links, the site’s content quality, and its SEO performance history.

6) Domain Rating (DR)

Domain Rating (DR) is a metric developed by Ahrefs that measures the strength of a website's backlink profile relative to others in Ahrefs' database, on a scale from 0 to 100. 

Similar to DA, a higher DR suggests that a website has a strong ability to rank well in search engine results. This rating primarily considers the strength and quality of your backlink profile.

7) Authority Score (AS)

Authority Score is a compound metric used by SEMrush that measures the overall quality and SEO performance of a domain or webpage. It combines data on backlink, website traffic, and other measures to provide a comprehensive view of a domain's influence.

8) Page Authority (PA)

Page Authority (PA) is another score from Moz that predicts how well a specific page will rank on SERPs. Each page has its own PA. A higher PA means that a page is more likely to rank well.

9) Spam Score

Spam Score represents the percentage of sites with similar features to yours that have been penalized or banned by Google. It is a metric developed by Moz to help identify potentially spammy links pointing to your site.

10) NoFollow Link

A NoFollow link is a link with a nofollow tag, which tells search engines not to pass on link equity through this link. Although these links do not directly influence the search ranking of a page, they can still bring traffic to your site.

It's recommended to maintain a balance between NoFollow and DoFollow links in your link profile. This helps make your link profile appear more natural and less suspicious to search engines.

11) DoFollow Link

A DoFollow link, in contrast to a nofollow link, does pass on link equity and can help improve the page's ranking in SERPs. Most links are dofollow by default unless specifically marked as nofollow.

12) SERPs (Search Engine Results Pages)

SERPs are the pages displayed by search engines in response to a user's search query. They include both organic and paid listings. The goal of SEO is to have your law firm's website rank highly on these pages for relevant keywords.

13) PBNs (Private Blog Networks)

PBNs are networks of websites used to build links to a single website, aiming to manipulate search engine rankings. This is generally considered a black-hat, or unethical, SEO tactic. Google can heavily penalize sites that participate in PBNs, as they are designed to create artificial link profiles.

As experts in the field of link building for almost a decade, we never recommend or use these websites for our clients. We focus on ethical, sustainable strategies to ensure long-term success for your site.