Outreach Monks

How To Increase Domain Rating (DR) Of Your Website (Insider Tips On How We Did It For Us)

How To Increase Domain Rating Of Your Website

Domain Rating, or DR, shows how search engines trust your site. A high DR means your site shows up more in searches. That’s good because more people see your site.

But don’t be fixated on increasing this metric alone. The real goal is to increase your website’s authority. Also, gaining high-quality backlinks.

We’ll talk about what DR is and why it’s important. I’ll share how we worked on our site at Outreach Monks to make our DR better. If you want your site to show up more in searches or just want to know more about DR, you’re in the right place. Let’s start.

What is Domain Rating?

Domain Rating, or DR, is a score from Ahrefs that tells you how strong your website’s backlink profile is. 

It’s a bit like Moz’s Domain Authority, but while DA predicts overall ranking potential, DR zeroes in on the strength of your backlinks alone. Both scores range from 0 to 100.

The DR scale is logarithmic, which just means the closer you get to 100, the harder it is to climb even a single point. So, boosting your DR from 10 to 11 is way easier than jumping from 60 to 61.

How is Domain Rating Calculated?

DR is all about the external website’s linking back to your website. Let’s break it down into three simple steps:

  1. Who’s Linking to You: Ahrefs starts by finding every unique domain that has a followed link pointing to your site.
  2. What’s the Competition: Next, Ahrefs checks how many different domains each of these linking domains also links to.
  3. Sharing the Juice: Finally, Ahrefs calculates how much ‘juice’ or value each linking domain passes on to your site. This is based on their DR score divided by the number of sites they link to.

Things to Keep in Mind:

  • Nofollow Doesn’t Help: Links that are tagged as nofollow won’t bump up your DR.
  • First Link’s the Charm: Only the first link from a domain helps your DR. Any more links from the same site don’t add extra juice.
  • Watch the Crowd: If a site that links to you starts linking out to lots of others, the value of its link to you drops. But if its DR goes up, it passes more juice to you.

Ahrefs crafted the DR to specifically look at how many different domains link to your site and what kind of strength they bring. Remember, DR focuses just on links. It doesn’t care how old your site is, how popular your brand might be, or how much traffic you get. Plus, Ahrefs has gotten better at making sure sneaky SEO tricks don’t mess with your DR.

Strategies to Improve Domain Rating

Boosting your Domain Rating means making your site more trusted and easier to find. Here are some straightforward steps to help you improve your DR.

Get Quality Backlinks

Focus on getting backlinks from reputable websites. A single link from a well-known site is better than many links from lesser-known sites. Make sure these links point to pages on your site that you want to show up in search results.

Create Attractive Content

Content that naturally draws links is key:

  • Informative Content: Create helpful guides, detailed how-tos, or interesting studies. This kind of content often gets more backlinks because it’s useful, not just promotional.
  • Content People Can Quote: Try to include useful facts, tools, or data in your content. This makes other websites more likely to link to your pages as a resource.

Connect with the Right People

To get more backlinks, your content needs to be seen by people who will share it:

  • Reach Out to Experts: If you mention experts in your content, tell them about it. They might share it with their followers.
  • Find Similar Content Creators: Look for other writers who have written about similar topics and show them your content. They might link to it.

Use Internal Links Wisely

If you can not link back to your important pages like, a product or service page. What you can do is channel the link juice effectively through internal linking.

Link from your popular pages to pages that need more attention. This helps spread the authority and improves your whole site’s visibility.

Check and Adjust

Keep an eye on your DR and see what works:

  • Watch Your Progress: Keep track of how new links affect your DR.
  • Change Your Strategy If Needed: If something isn’t working, try new ways to improve your content and get more backlinks.

Our Journey to Boosting Domain Rating at Outreach Monks

At Outreach Monks, we’re a small team with a big passion for digital marketing. A few years back, our Domain Rating was stuck around 20, which was way behind the big players in our industry.

DR-All Time

Facing the Giants

The bigger companies were everywhere we wanted to be, winning the top spots on search pages and drawing in high-quality backlinks effortlessly. It was clear we had our work cut out for us.

Crafting Our Comeback

Here’s how we turned our challenges into opportunities and started climbing the ranks:

1. Tailoring Our Content

We shifted our focus to creating content that really spoke to our audience. Instead of general topics, we honed in on the specific challenges and needs of digital marketers and agency owners. Each article or guide was packed with actionable insights aimed at solving their problems. This wasn’t just content; it was a toolkit for success.

2. Strategic Outreach

We knew better backlinks wouldn’t just come to us; we had to go out and make connections. We personalized our outreach efforts, building relationships with influencers and sites in the SaaS space. Every email, every pitch was crafted to show how our content could enrich their resources.

3. Doubling Down on Guest Posts and Link Insertions

Guest posting wasn’t just a tactic for us; it became a major strategy. We focused on crafting standout posts that offered unique insights and fitted seamlessly into external content. We also got proactive with link insertions, finding natural fits for our links in existing high-quality articles.

Seeing the Results

These efforts started paying off. High-quality backlinks began to flow in, not just as occasional wins but consistently. We watched our DR rise from the mid-20s to the high 50s, putting us on the map in the competitive digital marketing landscape. During this period, we faced a plateau but adapted our strategies, which led to renewed growth, eventually achieving a DR in the mid-70s by 2024.

DR (OutreachMonks)

Where We Stand

Today, we’re seen as leaders, not followers, in digital marketing. Our journey from a low DR to competing with the top firms has shown us that size doesn’t always matter in SEO—creativity and persistence do. We continue to refine our strategies and push the boundaries of what our small but mighty team can achieve.

Improve your DR with Outreachmonks

Thinking about boosting your Domain Rating? Let’s talk about how we can help you achieve similar results to what we’ve accomplished at Outreach Monks.

You’ve seen our journey, how we climbed from a modest DR in the mid-20s to a robust mid-70s. It wasn’t luck; it was strategic, dedicated effort, and now, we’re ready to put that expertise to work for you.

Why Partner with Us?

Because we are super cool! Just kidding, although we are super cool. But also, these factors matter:

  1. Customized Strategies: We don’t believe in one-size-fits-all solutions. Just like we tailored our content and outreach strategies to match our unique needs, we’ll craft a customized plan that aligns with your specific goals. Our approach is about understanding what you need and creating a pathway to get you there.
  2. Hands-On Experience: We’ve been in the trenches and know what it takes to build a strong Domain Rating from the ground up. Our team has firsthand experience in navigating the complexities of SEO and link-building, ensuring that we’re not just advisors but active participants in your success.
  3. Proven Results: Our own success story is a testament to our capabilities. We promise not just to aim for good results, but for remarkable outcomes that you can see and measure. Just as we elevated our DR, we’re committed to elevating yours.

Let’s Make It Happen

Starting with a comprehensive analysis of your current domain rating and online presence, we will identify key areas for improvement and target high-quality backlinks that make a real impact. Our outreach is personalized and precise, aimed at securing links that boost authority and drive traffic.

Join us at Outreach Monks, where we turn potential into performance. We’re more than just a service; we’re your partner in climbing the ranks. Ready to boost your Domain Rating and enhance your online presence? Let’s chat about how we can replicate our success for you.


By now, you have a clear understanding of Domain Rating (DR) and the factors that can elevate it. To elevate your website’s authority, implement the strategies we’ve discussed. Should you encounter any challenges or require guidance, remember that help is just an email away.

At Outreach Monks, we’re always ready to support your SEO efforts and help you achieve the same successful growth we’ve experienced. Let’s work together to boost your website’s standing in the digital world.

Frequently Asked Questions

What's the impact of do-follow versus no-follow links on DR?

Do-follow links pass link equity and significantly boost DR, whereas no-follow links do not.

How critical is anchor text diversity in link building for DR?

Diverse anchor texts signal natural link building to search engines, enhancing DR effectiveness.

Does the geographic location of linking domains affect my DR?

Yes, links from domains within your target market region can be more beneficial for your DR.

What role do redirected links play in DR improvement?

Properly executed redirects can transfer link equity to the target URL, contributing to DR growth.

How does updating old content influence DR when linked externally?

Refreshing old content can increase its relevancy, encouraging more external links and positively impacting DR.




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