Outreach Monks

Link Building for Startups: Strategies to Boost Your Online Presence in 2024

Link Building for Startups

Did you know that about 90% of startups fail? It’s a tough world out there for new businesses. So, what sets the successful 10% apart? One key factor is how well they can be found online. Welcome to our guide on “Link Building for Startups!”

Link building is like the magic ingredient for getting your startup noticed on the internet. Think of each link as a vote that tells search engines, “Hey, this website is worth checking out!” The more high-quality “votes” or links you have, the more likely you are to appear in search results. This means more eyes on your product or service.

Now, you might wonder, “How do I even start with link building?” Don’t worry! We’ve got you covered. Our guide will break down all you need to know in simple terms.

By the end of this article, you’ll have a roadmap of strategies to boost your online presence in 2024. Ready to climb the ladder of online success? Let’s dive in!

Why Is Link Building Crucial for Startups?

Do you dream big for your startup?

Imagine your startup as a hidden treasure. Now, how do you lead people to it? Simple: with a map. In the digital world, that map is built with links!

So, what’s the deal with links?

Links are like streets connecting your startup to the bustling city of the internet. The more streets (links) you have, the easier it is for people to find you.

Why does this matter?

Without links, your startup might be invisible online. Links can boost your visibility on search engines like Google. When you appear higher in search results, more people click, visit, and know about your awesome startup!

Startups, gear up!

Time to roll up those sleeves and start building links. Every link is a step closer to success.

Top 5 Link Building Strategies for 2024

Are you ready to bring your website to the spotlight in 2024? Well, sit tight because we’re diving into the top 5 link building strategies that’ll supercharge your online presence. Trust me, you’ll want to read this till the end!

Top 5 Link Building Strategies for 2024

1) Guest Posts

Guest posts are the bread and butter of link building. They’re simple but super effective. You write an awesome article for another website and get a link back to your site. Sweet deal, right?

How to Do It?

  • Find Target Websites: Look for websites that are related to your industry.
  • Pitch an Idea: Email the website and offer to write a guest post.
  • Write Quality Content: If they say yes, deliver an amazing article.
  • Get Your Link: Make sure your link is in the article, either in the body or in the author bio.

Quick Tips

  • Use tools to find websites that accept guest posts.
  • Always read the guidelines of the website.
  • Make your content useful and engaging.

2) Linkable Assets

Linkable assets are things on your website that people find so useful, they just have to link to it. This could be an infographic, a detailed guide, or even a super handy tool.

How to Create Them?

  • Spot a Need: What’s missing in your industry? Can you make it?
  • Create High-Quality Content: Invest time in creating something outstanding.
  • Promote: Share your asset on social media, forums, and even in emails.

Quick Tips

  • Make it easy to share your asset.
  • Update your linkable assets regularly.
  • Use catchy visuals if it’s a visual asset like an infographic.

3) Unlinked Mentions

Imagine someone talks about your brand or website online but doesn’t link to you. Those are unlinked mentions. They’re missed opportunities for building links!

How to Capture These Links?

  • Find Mentions: Use tools to track when your brand gets mentioned online.
  • Reach Out: Politely ask the website to turn the mention into a link.
  • Thank Them: If they do, always send a thank-you note.

Quick Tips

  • Make the process simple for them.
  • Provide the exact URL you want them to link to.
  • Keep your email short and sweet.

4) Press Links

Press links are links from news websites or industry publications. They’re great because they’re from credible sources.

How to Get Press Links?

  • Newsworthy Content: Create something worth talking about.
  • Press Release: Write a press release and send it to journalists.
  • Follow Up: Keep tabs and thank any journalist who covers you.

Quick Tips

  • Don’t be too promotional. Your story should be newsworthy.
  • Build relationships with journalists for long-term success.

5) HARO (Help a Reporter Out)

HARO is a platform that connects journalists with experts. You can offer your expertise in exchange for a link back to your website.

How to Use HARO?

  • Sign Up: Register on the HARO website.
  • Check Emails: You’ll get queries from journalists. Pick the ones related to your industry.
  • Send Expert Advice: Reply with useful information.

Quick Tips Be quick.

  • Journalists are often on tight deadlines.
  • Keep your replies focused and to the point.

So there you have it—your essential guide to the top 5 link building strategies for 2024. If you thought link building was hard, think again! With a bit of effort and the right approach, you’ll be climbing those search engine rankings in no time. Now go out there and start building those links!

Don’t forget, the key to all these strategies is quality over quantity. One good link can be worth more than ten poor ones. Keep that in mind, and you’ll be golden!

Happy link building, folks! 🚀

Do’s and Don’ts of Startup Link Building

Master the art of effective link building for your startup with these valuable do’s and don’ts. Navigate the path to online visibility while avoiding common pitfalls.

Do's and Don'ts of Startup Link Building


  • Start Small: Don’t rush. Begin by reaching out to blogs and websites that align with your startup’s niche.
  • Focus on Quality: Always go for quality over quantity. One great link is worth more than ten poor ones!
  • Build Relationships: Link building isn’t just about links. It’s about creating lasting relationships with others in your industry.


  • Avoid Buying Links from Noobs: This is a big no-no. Google can penalize you if this practice is not done by any expert. Earn your links honestly, or get any expert’s hands on this task.
  • Don’t Spam: Sending tons of emails or messages? Not cool. Be genuine in your approach.
  • Ignore Relevance: A link from a tech site for a bakery startup? Doesn’t make sense. Stick to relevant sites.

Tools and Resources

Link building is akin to navigating through a maze. However, with the right tools in your arsenal, the process becomes more streamlined and effective. Here’s a look at some essential resources that every startup should consider:

Tools and Resources

  1. Hunter.io: Trying to find the right email addresses for outreach? Hunter.io is the answer. This tool helps you fetch email addresses associated with specific domains, making your outreach campaigns more targeted.
  2. BuzzSumo: If you’re aiming to tap into trending topics within your industry, BuzzSumo is the tool to turn to. It showcases popular content within your niche, allowing you to align your content strategy with what’s resonating in the market.
  3. Ahrefs: A versatile tool, Ahrefs helps startups check their backlink profiles, ensuring connections are of top quality. Additionally, it lets you peek into your competitors’ link strategies. This insight can be golden, allowing you to discover new backlink opportunities.
  4. Semrush: A favorite among many SEO professionals, Semrush offers a plethora of features. Beyond just link tracking, it provides insights on organic search, paid ads, and even content distribution. Its detailed reports can guide startups in pinpointing potential link-building avenues and refining overall SEO strategies.
  5. Moz’s Link Explorer: Another reliable tool in the link-building journey. With Moz, not only can you assess your link profile, but you can also detect potentially harmful links that might be a setback for your SEO efforts.

Arming your startup with these tools can be a game-changer. While they can’t replace the manual effort required in link building, they certainly make the journey more informed and efficient.

Exploring the Future of Startup Link Building in 2024

Exploring the Future of Startup Link Building in 2024

1) Algorithm Updates

In 2024, the world of online searches will witness changes driven by updates to search algorithms. But what exactly are search algorithms? Imagine them as rules that determine which websites appear first in your online searches.

  • What’s New? – In 2024, these rules give importance to real and helpful content. They don’t like fake or misleading information.
  • Startups Take Note! – For new companies, this means one thing. Focus on making real and helpful content. This will make your website rank better.

2) Emerging Trends

As years pass, new things become popular in the online world. Let’s look at some trends in 2024.

  • Voice Searches: More people are now talking to their devices to search. They might say, “Find the best shoes near me”. For startups, it’s important to make their websites ready for voice searches.
  • Mobile-First: Many people use their phones to search online. So, in 2024, it’s important for websites to look good and work well on phones.
  • Quality Over Quantity: Before, having many links was good. Now, it’s better to have fewer, but better quality links. This helps websites to be trusted more.
  • Interactive Content: People love to interact online. They like quizzes, polls, or videos. Startups can use this kind of content to attract more visitors.

2024 will be the year full of new things for startups to consider. By understanding search rules and new trends, startups can do better online. It’s all about being real, helpful, and keeping up with what’s new.


Link Building for Startups is key for growth. In simple terms, it’s like building bridges to your business online. When done right, it can boost your website’s visibility. Startups especially can gain a lot from this.

It’s a way to tell the online world, “Hey, we’re here and we have something great!” So, for every new business hoping to make a mark, building these online bridges is a step in the right direction.

Some startups use experts to get things done right. Outreach Monks is one such expert for link-building. They’ve helped over 2000 businesses worldwide improve their online visibility. With them, you get better search results and more website visitors. They work transparently and are trusted by many agencies.


FAQs on Link Building For Startups

Is link building still relevant for startups in today's digital age?

Yes, link building remains vital for improving online visibility and search engine rankings, especially for startups looking to establish their online presence.

How long does it take to see results from a link-building campaign?

It varies. Some startups see results in a few weeks, while others might take months. It depends on the strategy and competition.

Can startups do link building on a tight budget?

While good quality often comes at a cost, it's essential to note that cheap options might not yield the desired results. Investing wisely in quality link building will be more beneficial in the long run.

How can startups ensure the quality of the backlinks they receive?

Focus on getting links from reputable, relevant websites. Use tools to monitor your backlink profile and avoid links from low-quality or spammy sites.

Do startups need to continuously invest in link building, or can they stop after reaching their desired rank?

SEO and link building require ongoing effort. Even if a startup achieves a top rank, maintaining that position necessitates continued investment in quality link-building strategies.

Ekta Chauhan

Ekta Chauhan

Ekta is a seasoned link builder at Outreach Monks with six years in the digital marketing trenches, specializing in the SaaS niche. Professionally, she’s a wizard at navigating multiple niches with finesse. On the personal side, despite her calm and quiet nature, don't be fooled—Ekta's creativity means she’s probably plotting to take over the world.


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