Links exist everywhere across the internet and they play the key role of connecting web pages to others that are contextually relevant. And they serve the users as well, providing them a way to navigate, learn more about specific topics, or to go in-depth on research. Beyond these objectives, there is much that links do. From the perspective of search engine algorithms, they are used for determining the websites and web pages that deserve to rank higher for search queries of the users.

Webmasters looking to improve their search rankings and leverage their marketing benefits in the long run, therefore, need to go the extra mile with earning, placing, and managing their links. Known as link building, this approach is a fundamental element of any search engine optimization (SEO) strategy. At the same time, it is a significant marketing tactic too.

Going further, link building is the practice of intentionally earning inbound links that point to the pages of your site. Links (short for “hyperlinks”) refer to the bits of text that exist with an “href” attribute in HTML. Though links are often used to point to web pages, they may point to PDFs, images, and diverse types of files as well. Typically, internal links are meant to simplify the user navigation of your site. However, “link building” is all about building links on other domains that point back to your pages.

You can use several link building methods, but some of them are more valuable and reliable as compared to others. Essentially, backlink building methods are divided into two categories:

• Earning links: For earning links, you need to create high-quality content on your site so that others will naturally want to include a link for their own users in this content. For example, you may write an in-depth guide on a niche-specific topic, or publish an original research piece. Since the content will have enough inherent value, high-authority sources would surely want to link with it. This can be a big advantage since the links will appear natural to both search engines and users. This is just the right way of earning links and the best content marketing service companies use this method for achieving the objective. However, this is easier said than done because even quality content does not guarantee that you will get the links you want to earn. 
•  Manually building links: With manual link building, you can use a variety of tactics, ranging from spamming links on forum comments to having your articles featured on top-rated publications (along with links that point back to your website). On the downside, these tactics may be schemes that are designed to manipulate your search engine rankings. With such services, there is always a risk of earning a penalty from search engines. If this happens, you will end up in a tight spot and the value of any link earned is negated. Rather, you should rely on sophisticated techniques which are designed to deliver genuine value for the users. These techniques offer benefits to the creators and users alike, while giving you the opportunity to consolidate your site’s authority without the risk of penalties.

Why consider a professional link building service to start with? 

Link building offers a range of benefits, most significantly for elevating the rankings of your web pages in search engines.

• SEO relevance. Link building is a vital element of SEO. In fact, you cannot imagine getting successful results with SEO unless you have the right white-hat link building tactics in place. Primarily, search engines consider two main concepts while determining search rankings, namely relevance and authority. Relevance, as the name suggests, is all about matching your content with the user’s intent. Keyword optimization strategies are used to ensure relevance. Authority, on the other hand, measures the trustworthiness of your site. This trustworthiness is calculated mathematically in a system called PageRank in Google searches (while other search engines use similar systems). Though PageRank is complicated, you can understand it at a basic level. The trustworthiness of a page is measured on the basis of the number of links that point to it, along with the value of these links. Understandably, the links on high-authority sources pass more authority as compared to those on low-authority sources. Simply speaking, you cannot expect to increase your rankings without adding new, valuable links to your backlink profile. The best way to boost your rankings greatly is by building links consistently and in the “right” way.

• Referral traffic. The basic purpose of links is to enable the user to navigate from one page to another. Building more links, therefore, provides more opportunities for the users to see and click them, which brings referral traffic for the site. If you build valuable links on high-profile sources, you could end up getting a massive number of direct visits per month to your website with these links.

• Other benefits. There are several other benefits that you can derive by building links. A simple mention of your brand in a top-rated article can get all the exposure you want, even when people do not click the link. Further, you can open new publication opportunities by building links, which can bring a boost for your reputation or get you promotional options for your content.

You cannot expect a one-size-fits-all approach for the pricing of link building services because no two businesses, competitors, industries, or websites are the same. Rather, a comprehensive assessment for pricing and costs on the basis of a complete on-site and off-site analysis of the existing content and backlinks, along with competitive analysis, is needed to determine the budget for an ongoing campaign. Moreover, larger budgets will typically be required to get desirable impact in competitive industries. Conversely, smaller budgets are often apt for local SEO campaigns, where there are only a few competitors and the number of links needed to compete is easy to acquire. It is vital for website owners to understand that SEO pricing and quality of services is directly proportional. You need to be wary about budget SEO services because their link building is often shoddy. Such services are likely to do more harm than good to the overall optimization efforts for your website.

Further, you will notice that there are considerable pricing differences among the link building service options in the market. Diverse strategies such as outreach link building, curated link building and broken link building are to be handled with unique approaches and processes. Selecting a suitable service mix depends on both a complete assessment of your requirements and budget, while competing for the desired keywords.

Over the years in the domain, we have worked on all kinds of projects, collaborating with businesses that had smaller local link building budgets of just a few hundred dollars a month to enterprise-grade budgets up to thousands of dollars, and everything in between as well. Whatever your domain or campaign objectives are, our team offers scalable and adaptive services to fulfil your long-term SEO goals. We cater the best quality content for securing the industry’s best backlinks for your website. Fill the form below to contact us today and we will provide a free assessment and proposal, including the costs and pricing for your project.

In addition to the conventional link building services, we also provide feedback, measurement, reporting, and analysis. If you want your SEO campaign to be a success, only placing links whenever and wherever convenient will not suffice. Rather, you need to carefully consider the sources you are using, the web pages you are targeting, and the strategy to consolidate your reputation. Additionally, you need to keep a constant track of your backlink profile as well. The idea is to be vigilant about the low-authority sources that can damage your score and also measure the value of every single backlink you build. This is done by constantly monitoring the growth of your website in search engine rankings as well as the referral traffic it gets.

Google does not provide a tool for tracking your backlinks, but you can leverage a third-party tool for you analyzing your backlink profile (and even analyze those of the competitors as well). These tools enable you to identify the links that have been valuable to you and the ones that have underperformed. They can even help you look for growth opportunities you can unlock.

If you want to know more about how our expert link building service can boost the traffic to your site or if you want to take your existing link building campaign to the next level, contact us right now. We will perform a free analysis of your website and also recommend an effective, result-focused strategy. We will help you define high-level objectives and suggest a plan that brings growth in your domain authority naturally and secures thousands of visitors in referral traffic for your website.