What is iGaming link building and why do casino sites need it? +
iGaming link building is the process of acquiring high-quality, niche-relevant backlinks from authoritative websites to improve a casino, sportsbook, poker or gambling site's rankings. With CPCs of $20–$80 for top keywords, organic rankings built on quality backlinks are the most cost-effective long-term acquisition channel in iGaming.
How long before my casino site sees ranking improvements? +
Most iGaming clients see measurable ranking improvements within 60–90 days. Results compound over time. SoMuchPoker achieved 71.7% referring domain growth and nearly doubled traffic value in 4 months. New sites with low DR build foundation in months 1–4; months 5–12 typically show the most significant ranking movement.
Is link building safe for casino sites after Google's updates? +
Yes — 100% white-hat manual editorial link building is safe and necessary. Google's updates target PBNs and automation — tactics we have never used. Our clients maintained and grew rankings through every major update since 2017 because our placements are genuine editorial links on real, organically-trafficked sites.
What DR range should I choose for my iGaming campaign? +
It depends on your current authority and keyword competition. New sites under DR20 benefit from a foundation of DR20–DR40 placements. Established operators chasing terms like "best online casino" need DR40–DR60+. Our most popular tier is DR50+ at $419/link — the authority uplift required for competitive keywords at a cost-effective price point.
Can I see the sites you'll place my links on before ordering? +
We don't share our full publisher list in advance — this protects our editorial relationships. We can confirm DR tier, organic traffic range, niche relevance and geographic focus before you commit. After delivery, you receive a full report with the exact URL, domain metrics and verification.
What happens if a link is removed? +
Every placement comes with a 6-month replacement guarantee. If any link is removed, deindexed or lost within 6 months, we restore the original or provide a free replacement on a comparable domain. Applies to every DR tier, every placement, no questions asked. Over 90% of placements remain live beyond 12 months.
Do you work with casino affiliate sites as well as operators? +
Yes. Affiliate SEO in iGaming is highly competitive — ranking for "best online casino" or "casino bonus codes" requires sustained, high-DR link acquisition. Our team understands the affiliate content model and builds link profiles calibrated for the comparison and review keyword landscape.
How many placements per month do you recommend? +
For most iGaming clients, 4–6 placements/month sustained over 3–6+ months is the minimum to see meaningful movement. Highly competitive keywords may require 8–15/month. One-off campaigns rarely deliver sustained results because competitors are also building continuously.
