Below are some strategies you can use to build ecommerce links:
1) Create Content That Attracts Links
If you want to build ecommerce backlinks, you can get authentic and natural backlinks by just adding a blog section to your website.
But what will you write in the blog content?
You can write posts that interest your readers and attract other websites to link to you. Start by looking at what kinds of blog posts get a lot of links. You can do this by searching for a competitor in Ahrefs and checking which blog post of your competitor has many backlinks.
For example, if you see that a post about "Eco-Friendly Packaging" is getting quality backlinks, you can write a better post about it. You might include more details, newer information, or helpful pictures and videos. The main goal here is to create link-worthy content.
Once your post is up, find websites that have linked to similar posts and tell them about your new post. Explain why your post is useful for their readers. This way, they might link to your post too.
This approach helps you make your blog a strong tool for getting more people to visit your site. Plus, it can help your website appear higher in search results.
2) Leverage Product Reviews
Product reviews are a smart way to build links for ecommerce brands. Here’s how to do it in simple steps:
First, find websites that review products like yours. If they don’t pick your product for a review, you can kindly ask again or offer a free sample.
Next, encourage your happy customers to write reviews for your product pages. They can do this in online stores or on social media. Make sure to reply to these reviews, whether they are good or bad. This shows you listen to your customers.
Also, link to good reviews from your product pages. This shows new customers that others have had good experiences. It helps them trust your product more.
This is one of the most effective link building tactics. This not only brings more customers but also helps other sites notice your catagory pages.
3) Digital PR
Digital PR is a great way for ecommerce stores to build links and improve their ranking in search engine results. Here's a simple guide on how to do it:
First, find a cool story about your store. Maybe you have a new eco-friendly product or your store is helping a charity. This kind of news can catch the eye of journalists and bloggers.
Share your story on social media and reach out to writers who might want to cover it. If you give them a good story, they could write about your store and include an ecommerce link to your site. This helps more people find out about you.
You can also create fun campaigns that get attention. For example, you could start a contest or create a unique job in your company. Fun stuff like this can make more people interested in your store, and they might share your story online.
Another way is to join product roundups on other sites. Send them your products to review. If they like what they see, they’ll include your product in their list, which can bring more visitors to your site.
Finally, use tools like Help a Reporter Out (HARO). Journalists often look for products or information for their stories. If you respond to a query from an online magazine with something useful, they might mention your store and link back to your site.
These steps can make your store more popular and help you show up better in search results.
4) Collaborate with Influencers
Working with influencers is a key part of any effective ecommerce link building strategy. It's about making connections that can help promote your products.
First, look for influencers who talk about your kind of products on social media. Use keywords related to your items to find the right posts. Make sure these influencers are truly interested in your niche before reaching out.
You can start by offering them free products to review. When they share these reviews on their social platforms, it can lead to more people visiting your website. This tactic helps as part of a broader link building campaign.
Building long-term relationships with influencers is important. For those who have a significant influence, consider establishing paid partnerships. This strengthens the relationship and benefits both parties.
This strategy is one of the best link building tactics for ecommerce businesses. It not only boosts your visibility but also enhances your overall online presence. It’s about getting your products noticed by more potential customers and growing your ecommerce business.
5) Create FAQ Page
Creating an FAQ page is a great link building strategy for your ecommerce site. It’s simple and effective.
An FAQ page answers common questions about your products or services. This page can help your site get more quality links. When you make a good FAQ page, it can show up high in search results for questions people ask about your industry.
When your FAQ page appears in search results, more people can find your site. They might share your FAQ link on social media or forums. Sometimes, other websites might even link to your FAQ page in their blog posts because it helps their readers too.
This method helps your site attract more visitors. It also makes other sites more likely to link to you. These external links are good for your site's visibility and search engine ranking. So, an FAQ page is not just helpful for your customers but also boosts your ecommerce link building strategies.
6) Unlinked Brand Mentions
Unlinked brand mentions are when people talk about your brand online but don’t link to your site. You can turn these mentions into links, which helps more people find your store.
First, set up alerts using tools like Google Alerts. This tells you when and where your brand is mentioned. You can customize these alerts by type of website, language, and how often you get updates.
When you find unlinked mentions, reach out to the site owner. Ask them nicely to add a link to your site. Most of the time, they will be happy to do so because it makes their content more useful.
This method works well if your brand is already known and people are talking about it. Finding and fixing unlinked mentions is a simple way to get more links without needing to write new content like a guest post. This can make your site more popular and improve your search rankings.
