Many site owners are worried about buying backlinks after the latest Google spam update came into the picture!

Now, should we stop buying them or what?

The answer is: “It Totally Depends.”

We all know that Google values white hat backlinks for ranking. But not every website owner can handle this technical aspect easily. They often need expert help to rank well in search results. (As we already talked about, links are one of the important ranking signals for Google).

So, if you’re not sure how to build links or what to look for when building them, you might consider purchasing them.

But here’s the thing!

You can’t just buy links randomly; you need to know what to look for and how to start your link buying journey in 2024.

This article covers all of that. So, what are we waiting for? Let’s dive in!

What is buying backlinks?

Buying links means you pay a website to provide you with a backlink from their website. In other words, you give them money in return for giving you a referral link.

Google’s ViewPoint on Buying Backlinks

Google doesn’t like buying backlinks.

They believe that links should be earned; that’s a signal of the quality of your content.

According to Google’s Link Schemes, “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.”

However, Google knows some businesses hire paid link back-building experts or companies.

If these companies use good techniques, like connecting with bloggers to share quality content, it’s okay. This is seen as ‘earning’ backlinks, not buying them.

Such companies work hard to build a natural backlink profile.

They do a lot of research, create relationships with others, and always share useful content.

Google likes this approach as it makes the internet a better place.

So, Google is against buying or selling or even using services that sell links but supports earning them by sharing high-quality content. Selling links can also be viewed as a violation of Google’s guidelines.

Companies, however, can play within Google’s rules and enhance their backlink profile by buying links from a reputable source.

Pros and Cons of Buy Backlinks Online

Pros ✅

1. Time-saving 🕒:

Building backlinks does take a lot of time. One has to contact other website owners, write guest posts, or even create some cool content that will link to your website.

You actually save a lot of time, which you might then invest in other important tasks, really worth your attention, by buying links from a reputable vendor.

2. Improved Rankings 🚀:

Quality links will do wonders for your website’s SEO rankings in the long run.

The search engines like Google consider backlinks the vote of confidence, and hence, a site with high authority backlinks is more likely to rank higher in search results.

3. Increased Traffic 📈:

If your website has a backlink from another popular website, this can lead to increased traffic.

This helps not only in gaining a good search engine ranking but also brings targeted customers to your website.

4. Competitive Edge 🏆:

Buying backlinks provides you with the competitive edge you need to be at the top, especially when the backlink profiles of your competitors seem great. It will level the playing field and even allow you to outrank them in search results.

Cons ❌

1. Risk of Penalties ⚠️:

Search engines, especially Google, disapprove of buying links. You could get penalized if you’re not careful and buy en masse from non-reputed vendors. Certain Fiverr vendors who sell links are an example of that.

It is going to downgrade your site in search results or, in extreme instances, remove your website from the search engine.

2. Quality Control 😨:

When buying paid links, full control might not be possible over the quality of those sites that link to you. These low-quality or spam links could hurt your SEO, rather than help it.

3. Cost 💸:

Good quality links from reputed vendors aren’t cheap. Though they promise good ROI, it’s the huge upfront cost which is unaffordable for small businesses or startups.

Buying backlinks can be quite helpful if done properly. The key is to buy from a reliable vendor, such as Outreach Monks, which offers high-quality backlinks.

How to Safely Buy Backlinks in 2024 🔗

Buying links in 2024 can be risky. But careful steps can reduce those risks. Here are some tips:

1. Vet Your Sources Carefully

Not all backlink providers are created equal. Some will link you to reputable sites, while others may use questionable or spammy sites.

Before ever purchasing backlinks, ensure that you conduct thorough research on any provider. You can examine their reviews, backlinks samples, and case studies of their clients.

Additionally, consider looking closely at the backlink profile of their own website. If they’re acquiring high-authority external links for themselves, they might be able to secure similar links for you as well.

2. Quality Over Quantity

Getting one backlink from a high-quality site is far more beneficial than numerous links from low-quality sites. Focus on good quality backlinks over quantity.

3. Diversify Your Backlink Portfolio

Don’t get every link from a single domain. A diverse portfolio of backlinks from various high-quality sources looks more natural to Google and is more beneficial for your SEO.

4. Balance Do-Follow and No-Follow Links

We already know that Do-Follow links pass on link juice, but No-Follow links don’t. That doesn’t mean we should stay away from No-Follow links. There’s a myth that the majority of service providers spread word-of-mouth about ignoring them.

To make your link profile look natural for search engines like Google, you should maintain a ratio between these two kinds of links. You can ask your service partner to let you know the right ratio.

5. Use Varied Anchor Text

If you are using your exact keyword as the ‘Anchor Text’ in link building, do not overdo it. This looks fishy and unnatural. It is recommended to use variations in anchor text to create a more natural profile. You can use different types of anchors, such as:

• Exact Match: Using the exact keyword you are targeting.
• Partial Match: Incorporating a variation of your keyword.
• Branded: Using your brand name.
• Generic: Phrases like ‘click here’ or ‘learn more.’
• Naked URLs: Simply using the URL as the anchor text.

6. Remember, Content is King 👑

While backlinks are important, never forget the value of high-quality content. Google and users both appreciate fresh, relevant content, so continue to prioritize this in your SEO strategy.

Remember, the goal of buying backlinks should be to complement your existing SEO strategy, not to replace it.

The Downside of Buying Low-Quality Backlinks

Here’s a real-life story that will show you what buying cheap backlinks can do. I actually found this on Searchenginejournal.

Once, the owner of a website wanted to buy backlinks package. He found an offer for $5 on Fiverr and received 1000 backlinks.

He felt it would improve his website’s performance in search engine rankings.

But it didn’t happen the way he had thought. Right after he bought links, his website disappeared from Google’s search results. It was just like his website was never on the internet.

This story is a cautionary tale about buying backlinks back. It may sound like it would be a good idea, but it can actually create huge problems.

So, it is always worth being cautious about SEO, buying backlinks, and different link building strategies.

These case studies underline the importance of a balanced and well-thought-out SEO strategy to buy backlinks.

Top 4 Vendors to Buy High-Quality Backlinks 

Stay with us and discover the top five trusted vendors or link building experts from where you can buy high-quality backlinks, primed to boost your website’s authority and search engine rankings.

1. Outreach Monks:

This vendor stands out for its tailor-made link building services.

Their team of professionals creates high-quality, relevant content for authoritative blogs and embeds your links naturally so as to give your website its SEO boost in the most organic way possible.

2. Help a Reporter Out (HARO):

It is not one of the traditional link building services. HARO provides an excellent opportunity to acquire organic, high-quality links.
It helps connect journalists and bloggers with sources to get your website mentioned in more authoritative publications and get natural backlinks.

3. Neil Patel: Recognized globally for his expertise in digital marketing and SEO, Neil Patel and his team offer comprehensive SEO & Link building services.

4. From The Future: This digital marketing agency prides itself on its unique, future-forward approach to SEO.

They have a specialized team that focuses on crafting engaging content and strategically acquiring high-authority backlinks.

How We Helped Our Clients

As I mentioned earlier, whether you’re buying links or earning them organically, it doesn’t matter. Nobody knows if you’re buying or earning them. At Outreach Monks, we assist you in earning links, and you pay us for our assistance.

Do you really think Google considers this as something fishy?

No!

Google only considers links as fishy if they’re irrelevant or coming from low-quality websites, whether you’re buying them or earning them (not really earning).

In this section, we discuss our clients’ success after they engage in link building with us. You can see the results here:

These case studies will provide a clearer understanding of the impact of buying links on your SEO strategy.

Case Study 1: E-commerce Brand Success with Purchased Backlinks

Represent CLO, a men’s streetwear clothing brand, partnered with Outreach Monks to improve their search rankings and organic traffic through a link-building campaign.

Outreach Monks implemented a tailored approach, targeting high-quality and relevant backlinks. The results were remarkable:

• Monthly organic traffic more than doubled, increasing from 66k to 132k visitors.
• The number of ranking keywords experienced a significant jump, from 15k to 42k.
• The estimated value of monthly traffic tripled, growing from $15k to $40k.
• Improved rankings were achieved for highly competitive keywords like “varsity jacket,” “graphic tees,” and “oversized t-shirt.”

Furthermore, the domain rating (DR) for Represent CLO also witnessed an increase, indicating the effectiveness of the acquire backlinks campaign.

This case study highlights the positive impact of targeted backlinking strategies on organic traffic, keyword rankings, and overall brand visibility.

Case Study 2: Healthcare Brands Success with Strategic Link Building

BlueMagic Group is a renowned hair transplant clinic in Istanbul, Turkey. They partnered with Outreach Monks to enhance their online visibility and organic traffic through a targeted link-building campaign.

Outreach Monks implemented a focused strategy, securing high-quality backlinks from reputable medical and health industry websites. The results were impressive:

• Organic traffic increased nearly four times, jumping from 6k to 22.8k visitors.
• The clinic began ranking for highly competitive keywords related to hair transplants in Turkey.
• The estimated value of monthly traffic rose from $13k to $20k USD.
• The domain rating (DR) improved from 19 to 22, demonstrating the campaign’s effectiveness.

This case study underscores the significant impact of a well-executed link-building strategy on organic traffic, keyword rankings, and overall online presence.

Types of Backlinks That Are Good for You

Let’s unwrap the types of backlinks that can work wonders for your website’s ranking.

1) Guest Blogging Backlinks

Guest blogging is one of the easiest ways to get backlinks. When you write a blog for another good website, you can put a link back to your own site. This helps build trust and authority.

How to Acquire These Links:

• Write a blog post for another website in your industry.
• Include a link back to your own website in the content.
• Seek expert help if guest blogging seems time-consuming or challenging. Services like Outreach Monks can analyze your website and assist you in acquiring these links.

2) Editorial Backlinks

Editorial backlinks are links in articles or other content that mention your website. These are great because they show that others trust your site.

How to Acquire These Links:

• Create valuable content that others would want to mention on their websites.
• Reach out to websites and offer your expertise for inclusion in their articles or content.

3) Acknowledgment Backlinks

Acknowledgment backlinks come from events where your brand is mentioned or involved. These links help boost your brand’s reputation.

How to Acquire These Links:

• Sponsor industry events or participate as a speaker or representative.
• Utilize backlink checkers to identify websites where competitors are obtaining acknowledgment backlinks and develop a strategy to secure similar links.

4) Press Release Backlinks

Press release backlinks come from articles about your business in the news. They’re useful for building awareness and credibility.

How to Acquire These Links:

• Issue press releases about new products, sponsorships, or other newsworthy events related to your business.

• Contact news-related websites and request that your enterprise be featured in articles or publications, including backlinks to their sites.

5) Bonus: Broken Link Replacement

Broken link replacement is finding broken links on other websites and replacing them with links to your website. This is a creative-sneaky way of getting relevant backlinks.

How to Acquire These Links:

• Find websites within your niche that take guest posts and have broken links on their pages.
• Provide your content in place of those links that are no longer relevant, and offer a helpful resource for website owners in exchange for backlinks to your own website.

The Cost of Buying Backlinks: Setting Your Budget

Navigating the costs of buying backlinks can be tricky. But, with the right knowledge, you can set a budget that brings the best value to your website.

Understand the Varying Costs of Backlinks

First, it’s essential to know that costs vary widely in the backlink market.
Several factors influence these variations, such as the quality, domain authority, and reputation of the linking website.

1. Factors Influencing the Cost of Backlinks

Websites with higher domain authority (DA) often command higher prices for backlinks. The relevance, content quality, and traffic of the linking site also play a part in determining how much backlinks cost you.

2. Approximate Costs of Buying Backlinks

It’s hard to mark down a single price to buy backlinks due to the factors we discussed above. But you can expect to pay anywhere from $300 to $2,000 for one backlink from a reputable source.

Common Mistakes to Avoid When Buying Backlinks

Buying backlinks can be a game-changer for your SEO strategy if done right.

However, there are a few common mistakes that can drive down results on your website.
Let’s go into detail about these so that your journey of buying backlinks is successful.

Mistake 1: Focusing on Quantity Over Quality

Buying a bunch of low-quality links may seem like a quick win, but it can also hurt your website’s search engine ranking in the long run.

Remember, Google prioritizes the quality and relevance of backlinks.

Mistake 2: Ignoring the Relevance of the Linking Site

Securing a backlink from an irrelevant website does little good to your SEO. Always ensure the linking website is relevant to your niche.

Mistake 3: Over-Optimizing Anchor Text

Over-optimized anchor text can make your backlinks appear unnatural, leading to penalties. Use a variety of natural and relevant anchor texts.

Mistake 4: Not Monitoring Your Backlinks

After you buy backlinks, regular monitoring becomes very important. You should use SEO and link building tools to track metrics and modify the strategy according to your needs.

Mistake 5: Buying Backlinks from Penalized Sites

The backlinks coming from websites that have been penalized by search engines might hurt your rankings. It is always good to know about the status of a website before you buy backlinks from it.

Mistake 6: Buying Cheap, Low-Quality Backlinks from Fiverr

High-quality links are born of effort and time. They require top-notch content and careful outreach technique.

Quick-fix deals on platforms like Fiverr often deliver low-quality links that can harm your site. The truth is quality demands time, which comes at a cost.

So, don’t fall into the trap of cheap backlink gigs. Investing in high-quality, link building services will yield long-term benefits.

Avoiding these mistakes will help you maximize the benefits of your purchased backlinks.

Conclusion: A Strategic Approach to Buying Backlinks

Investing in the strategy to buy backlinks can potentially boost your SEO, but it’s crucial to prioritize quality over quantity.

Both the relevance of the linking website and a diverse backlink profile are essential. Remember, buying paid links isn’t a standalone practice – it should be part of an overall SEO strategy, complementing quality content and organic link building.

Hence, the decision to buy backlinks must be judicious and align with your broader SEO objectives.

As SEO trends evolve, using this guide will help make informed decisions.

The aim is to understand how to optimally use paid backlinks, such as when you choose to buy backlinks, for enhanced SEO performance.

This ensures that you remain updated and can adapt to the changing landscape of SEO.

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