Outreach Monks

How Does HARO Link Building Work? A Beginner’s Guide

HARO Link Building

Authority is something that makes the base strong. You generate goodwill through authority and create trust among users. But what are the sources of authority? Government websites, educational websites, news websites, etc. 

HARO link building is one of the best ways to build high-authority backlinks for your websites. But the higher the quality and authority, the higher the difficulty level. However, many of the webmasters don’t know how to acquire HARO backlinks.

In this article, we will explain everything about HARO. So, let’s start by explaining what HARO is.

What is HARO?

HARO stands for ‘Help A Reporter Out.’ It has been transferred to a new platform called Connectively. Originally, HARO, or Help A Reporter Out, was a platform where journalists could find expert sources for their articles. 

After evolving into Connectively, HARO has modernized the service with better features, making it easier and faster for media professionals and experts to connect.

Backlinks are links from other websites pointing to your website. For instance, you might have a product that makes it simple to create videos. You are mentioned in a blog post by someone with a YouTube channel or a writer who rates the top tools for making videos. That’s called backlinking. 

What is HARO Link Building?

HARO link building is when you help a reporter by providing information for their stories, and in return, they give a link to your website in their article. It’s like being a helper in a news project, and your reward is having your name and website shared with more people.

HARO has advanced into Connectively. This change represents an upgrade aimed at enhancing how media professionals and content creators collaborate. Connectively builds on HARO’s foundational idea but incorporates advanced features to improve the user experience and efficiency of interactions.

  • Connectively facilitates a more dynamic and streamlined way of connecting journalists with experts, PR professionals, and content creators. 
  • It offers an intuitive interface that simplifies posting queries and responding to media requests. 
  • Beyond the basic free pitches, the platform has introduced a “pay to pitch” model to ensure high-quality submissions and reduce spam. 
  • This model allows users to submit five pitches per month for free, with a small fee for each additional pitch.

How to Build HARO Backlinks via Connectively?

Building backlinks with HARO can really help your website grow. Here’s a step-by-step way to do it using a cool tool called Connectively. Let’s break it down!

connectively HARO

1. Sign Up

First up, visit the Connectively website and sign up for an account. It won’t cost you anything! Just type in your details like your name and email. Then, you get to pick topics you know lots about. This helps you find questions that fit what you know. Don’t forget to write a quick bio about yourself. It’s like a tiny ad that shows off your skills.

2. Choose the Right Questions

Next step, find questions that match what you know. Connectively has special filters to help you sort through questions fast. It’s important to pick questions you can really answer well because it shows reporters you know your stuff and saves everyone’s time.

3. Send a Quick Note

Found a perfect question? Awesome! Click the “Pitch” button to send a note. Write a headline that grabs attention, but keep it under 70 characters so it fits nicely in an email subject line. In your note, quickly introduce yourself, mention your job, and maybe something cool about you, like if you won an award. Explain why you’re the right person for their question. Try to be clear and to the point.

4. Give a Helpful Answer

In your note, answer their question right away. Don’t wander around with your words. If you can, add some facts or numbers to show you really know what you’re talking about. Reporters love it when they can use your answers just as you wrote them.

5. Track Your Notes

After you send your notes, don’t just sit back. Go to the “Pitches” tab in Connectively to see what’s happening. This tab shows you if your notes were read or used. Watching this can help you understand what works best and improve your future notes.

6. Follow Up

Sometimes, reporters might use your advice but forget to link back to your site. Keep an eye out for your website mentions using tools like Semrush’s Brand Monitoring. If you see your name but no link, you can politely ask them to add one. This makes it easy for people to find you if they want more info.

That’s all there is to it! Using Connectively makes getting those HARO backlinks simple and straightforward. Give it a try, and you might see your website start to climb up in search results!

Pitches to Get Reporter’s Attention!

Template 1: Direct Expertise Highlight

Subject: Response to [Query Topic] – [Your Expertise] Specialist

Hi [Reporter’s Name],

I noticed your query about [Query Topic] and felt compelled to reach out. With [X years] of experience in [Your Field/Expertise], I’ve gathered unique insights that could add depth to your story. For instance, [briefly mention a relevant fact or figure].

I’d be happy to provide more detailed information or a quote for your article. Please let me know if you’re interested.

Thank you for considering my response,

[Your Name]

Template 2: Personal Story Angle

Subject: [Query Topic] Insights – Personal Experience Shared

Hello [Reporter’s Name],

Your query on [Query Topic] really resonated with me. Having personally navigated through [describe your personal experience related to the topic], I believe my story could provide your readers with a relatable perspective. For example, [share a brief example].

I’m looking forward to possibly contributing to your piece. Feel free to reach out if you need more details.

Best regards,

[Your Name]

Template 3: Data-Driven Approach

Subject: Fresh Data on [Query Topic] – [Your Job Title]

Dear [Reporter’s Name],

I’m reaching out regarding your need for insights on [Query Topic]. In my role as [Your Job Title], I regularly analyze trends and have recent data that could significantly enhance your coverage. For example, [insert a key statistic or finding].

If this data interests you, I’m ready to provide further analysis and comments for your article.

Thanks for your opportunity,

[Your Name]

Each of these templates is designed to highlight your relevance to the query, whether through expertise, personal experience, or data, aiming to increase the chances of your pitch standing out.

How to Win at HARO Link Building

Getting backlinks with HARO can be a breeze if you follow these simple tips:

a. Be Quick

Jump on new queries as soon as they pop up. Reporters are always rushing to meet deadlines, so the faster you respond, the better your chances of being noticed. Set a routine to check for updates regularly, maybe even set alerts if you can.

b. Stay Relevant

Only pick queries that fit what you know best. This helps you give top-notch answers that reporters will want to use. It also builds your rep as a go-to expert in your field. If you keep it relevant, reporters will remember you and might even look for your input in the future.

c. Write Clearly

Your response should be easy to read and straight to the point. Reporters need quotes they can easily add to their stories, so make your point quickly and clearly. No need for fancy words—simple and direct is best.

d. Follow Up and Track

Always track what happens after you send your pitch. Did the reporter use your quote? Did it lead to a good backlink? Keep a simple record of your pitches and outcomes. This helps you get better over time. And don’t forget to say thanks if they use your input. It’s polite and helps you build lasting connections.

These steps will help you master HARO link building. Stick with them, and you’ll likely see your site gain more visibility!

Limitations of Using HARO Link Practice

A coin has two sides, and so does every service you use. And HARO link building is no different. You have seen the abundant benefits of HARO linking, but you should know there are a few drawbacks to using HARO links. Not exactly with the usage but with the process to get there. HARO linking consumes plenty of time. If you have a good amount of spare time to get involved in the process and reply back to hundreds of personalized emails with apt reverts, it’s your ground. Or else look for a helping hand to do it for you.

Replying back or pitching both require attention to detail. You can not afford to reply or pitch in a rush. Every pitch you make should be perfect and impressive so that journalists can read it and get connected with you.

Thus, you need time and perfection to hit the bull’s eye. Be prepared and presentable.


HARO link building is a straightforward way to help your website grow. It’s not just about collecting links; it’s about building relationships that bring real value. Keep your answers sharp and timely, and you’ll stand out to journalists. 

Although tools like Connectively make the process smoother by helping you track everything, your success mainly depends on the effort you put into each response. 

Stick with it, and over time, you’ll not only boost your website SEO but also establish yourself as a go-to expert in your field. Here’s to making those valuable connections that can take your online presence to new heights!

Frequently Asked Questions

How often should I respond to HARO queries?

Aim to respond as often as you can when relevant queries arise. Quick, timely responses increase your chances of being featured.

Can HARO link building improve my site’s authority?

Yes, securing backlinks from reputable media outlets through HARO can significantly enhance your site's authority and credibility.

What should I include in a HARO pitch?

Keep your pitch concise: introduce yourself, explain your expertise related to the query, and provide a clear, useful answer.

How do I choose the best HARO queries to respond to?

Select queries that closely align with your expertise. This targeted approach helps in crafting responses that are more likely to be used.

What mistakes should I avoid in HARO link building?

Avoid generic responses, responding to irrelevant queries, and missing submission deadlines. Tailor each pitch to the specific needs of the query.




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