Outreach Monks

Editorial Links: 10 Innovative Ways to Earn Them Naturally

Editorial Links

Are you dreaming of those strong backlinks that make websites shine? That’s the charm of editorial links! It’s like getting a big thumbs up from the internet’s cool crowd. And guess what? You don’t need to be a tech guru or spend a fortune to get them.

But here’s the real secret. There are natural, clever ways to earn these top-notch links. And the best part? We’ve gathered 10 of these super link-building strategies just for you. If you want your website to glow and grow, this is your chance.

Let’s dive in and uncover these golden tips together! With the right tools and mindset, you’ll be turning heads and attracting those high-quality links in no time. Ready to embark on this exciting journey?

What is an Editorial Link?

An editorial link is a type of link a website gets when another website naturally mentions or refers to it, without any direct action or request from the site’s owner.

Imagine you write an amazing article. Another website finds it valuable and mentions it in their content, giving you a link. That’s an editorial link!

Now, it’s different from other links. Take sponsored links. These are paid for, and websites use them for advertising. Then there’s reciprocal links. Two websites agree to link to each other. But editorial links?

They’re genuine. They come because of quality content, not deals or payments. So, they’re special. And search engines? They love them because they show that a website is trusted and valuable.

Why Editorial Links Matter?

Editorial links are special. Why? They’re given naturally by websites. They signal trust. Websites link to you because they find your content useful. This is big for search engines.

Search engines, like Google, love trust. When they see editorial links, they think: “This content is good!” So, they rank it higher.

Higher rankings mean more visitors. More visitors mean more trust. It’s a cycle.

In short, editorial links are like gold stars. They tell everyone: “This content is worth it!”

Remember, in the digital world, trust is key. And editorial links build that trust.

10 Innovative Ways to Earn Editorial Links Naturally

Earning editorial links is like getting digital gold stars. These are the links sites give you because your content shines. They’re signs of trust. They boost your website’s rank in search engines. Want to get these gold stars? Here are 10 smart ways to do it.

1) Utilize the Skyscraper Technique

Ever heard of the tallest buildings in a city? They stand out, right? In the world of websites, you want your content to stand out just like those tall buildings. That’s where the Skyscraper Technique comes in!

What Is the Skyscraper Technique?

Source: Snov.io

What Is the Skyscraper Technique?

Think of it as a magic trick for your website:

  • Spot: Find popular content that’s already loved.
  • Upgrade: Make your version even better!
  • Promote: Tell everyone about your new, improved content.

Why Use This Technique for Editorial Links?

Imagine a building so tall everyone stops to stare. That’s your content. When it’s that good, others naturally want to show it off. They’ll link to your website without you even asking. These are called ‘editorial links’.

Steps to Shine Bright:
  • Research: Dive deep into the web. Find articles or blogs that are already a hit.
  • Add Value: Got the popular content? Great! Now, add more info, better design, or clearer explanations. Make it shine brighter than the rest.
  • Reach Out: This is your moment. Contact website owners. Show them your dazzling content. Kindly suggest they might like linking to it since it’s an upgrade of what they already like.

In simple words, the Skyscraper Technique is like building the tallest, most eye-catching tower in the city. Only, this city is the internet, and your tower is amazing content. Get building, and watch those editorial links pour in!

2) Write Testimonials for Products/Services

Have you ever shared how much you loved a product or service? This simple act has a hidden gem: editorial links.

What’s the Magic Behind Testimonials?

When you write a heartfelt testimonial, companies cherish it. Why? It’s genuine feedback. It’s a seal of trust. And they often showcase it on their website. Here’s the trick: when they do, they might link back to your site or profile.

Benefits of This Technique:
  • Trust Building: Both you and the company gain trust. You vouch for them; they spotlight you.
  • Win-Win Situation: You give praise; they give you an editorial link. It’s a simple exchange, with big rewards.
  • Visibility: Your testimonial might be seen by many. It means more people see your name, and maybe, they visit your site.
Getting Started Is Easy:
  • Pick Genuine Likes: Think about tools or services you love.
  • Craft Your Message: Write your honest experience. Keep it real.
  • Send It Over: Share your testimonial with the company. Ask if they’d like to feature it.

Remember, the simpler, the better. Keep your message heartfelt and straightforward.

Testimonials aren’t just words of praise. They’re bridges. They connect you to businesses and open doors to editorial links. So, next time you’re pleased with a service or product, pen down your thoughts. It’s a tiny step with big link-building potential!

3) Find and Update Outdated Content

The digital world is fast-paced. What’s trending today might be old news tomorrow. So, for those who own websites or write content online, keeping things fresh is essential. One of the best ways to do this? Update outdated content. Not only does this help your readers, but it can also be a powerful technique for editorial link building.

Find and Update Outdated Content

Why Update Outdated Content?

Stay Relevant:
  • Readers appreciate up-to-date information.
  • Current content shows you care about providing the best to your audience.
Boost Your Rankings:
  • Search engines love fresh content.
  • Updated articles can rank higher, attracting more visitors to your site.
Attract More Editorial Links:
  • High-quality, relevant content earns more backlinks.
  • Other writers prefer to link to updated resources, ensuring their readers get the best information.
How to Update Your Content for Editorial Link Building?

1. Identify Old Content: Start by finding articles or pages on your site that are outdated. Maybe there are new developments in your field or more recent statistics available.

2. Refresh and Rewrite:

  • Add the latest information.
  • Improve the language and structure.
  • Ensure the content remains user-friendly

3. Promote Your Updated Content: Share it on social media, email newsletters, and other platforms. Let others know about your improvements!

When you update outdated content, you’re not just dusting off the old; you’re breathing new life into your website. It’s a win-win: readers get accurate, fresh information, and you benefit from the potential of increased editorial links.

So, roll up those sleeves, dive into your archives, and give your content the makeover it deserves!

4) Design a Useful Tool or Widget

Earning natural editorial links is like finding hidden treasure for your website. It boosts your credibility and search engine rank. But how do we get these golden links without chasing or begging? The answer is simple: Innovate. Specifically, create a tool or widget that serves a real need.

Why Design a Tool?

  • Necessity is the Mother of Invention: Websites constantly look for tools to simplify tasks and improve user experience. If your tool fills a gap, it’s a winner.
  • Natural Magnet: A great tool attracts links because people love sharing useful things!

Steps to Design a Useful Tool:

  • Identify a Need: Look around. What problems are people facing? Is there a tool that can help?
  • Keep it Simple: Your tool doesn’t need to be complex. Often, the best tools do one thing very well.
  • Test, Test, Test: Before launch, make sure it works flawlessly. No one likes buggy tools.

Spread the Word: Once your tool is ready:

  • Share it on social media.
  • Offer it for free (at least initially).
  • Ask for feedback to improve.

The Magic of Links:

  • When your tool starts helping people, they’ll talk about it.
  • Bloggers and writers will mention it in their articles.
  • Voila! Editorial links will come flowing in naturally.

if you want a reliable and organic way to earn editorial links, put on your thinking cap. Design a useful tool or widget.

Not only will this earn you links, but it will also position you as an innovator in your field. The digital world loves a good tool, so give it one, and watch the magic happen!

5) Broken Link Building

The internet is like a sprawling garden. But what happens when you come across a broken bridge in this garden? Broken Link Building turns these obstacles into opportunities.

Understanding Broken Link Building

At its core, Broken Link Building is a straightforward concept. It’s about finding links on websites that no longer work and then suggesting a replacement – your own active link. Both you and the website owner benefit: they get a functional link, and you earn a valuable backlink.

Broken Link Building

Source: Ahref

Ways to Master Broken Link Building:

  • Help as a Priority:
    • Your main aim should be to enhance the web experience.
    • Instead of just pushing your own link, give the website owner multiple link options to choose from. This shows your genuine intention to assist.
  • Use the Right Tools:
    • Today’s digital world is full of tools that can help detect broken links. Familiarize yourself with these to simplify your search.
  • Deliver High-Quality Content:
    • You’re proposing a replacement for a broken link. Therefore, the content you’re offering must be of high quality to be considered a worthy substitute.
  • Build Relationships:
    • Always approach website owners with authenticity and kindness. Highlight the broken link and kindly offer your content as a possible replacement.
  • Stay Informed:
    • Regularly monitor industry updates. When there’s a shift or outdated information, you have a fresh opportunity for broken link building.

The Takeaway

Engaging in Broken Link Building isn’t just about gaining a backlink. It’s about collaboration and ensuring a smoother web journey for all users. The next time you find a broken link, remember: it’s a chance to assist and elevate your online presence.

6) Develop Long-form, Comprehensive Guides

We’ve all heard the saying, “Content is King!” But in the vast digital ocean, how can your content not only swim but also shine like a beacon? The answer is simple: by creating long-form, comprehensive guides.

Here’s why this approach is your golden ticket to earning editorial links the natural way.

1. Depth Over Breadth:

  • Dive deep: Instead of skimming the surface, go in-depth. Your readers want more than a quick tip. They want the full story, from A to Z!
  • Benefits: The deeper you go, the more value you provide. And value is what earns you those coveted links.

2. Be the Go-To Resource:

  • Stand out: There are a million generic posts. But a thorough, all-encompassing guide? That’s a rare gem.
  • Attract: When your guide is the ‘ultimate source’, people naturally link to it. It’s the best of its kind!

3. Make It Engaging:

  • Simple language: Your guide might be long, but it shouldn’t be complex. Use easy words and short sentences.
  • Visuals: Add diagrams, infographics, or images. A picture can speak a thousand words!

4. Update Regularly:

  • Stay fresh: The digital world evolves. Ensure your guide does too.
  • Trust: Regular updates make you a reliable source. This trust? It turns into natural links.

Want to earn editorial links effortlessly? The strategy is clear. Don’t just write; educate with long-form, comprehensive guides. This is not just about quantity but quality.

When you provide immense value, the digital world takes notice. And in this notice lies your pathway to natural links. Dive in, explore deep, and watch the magic unfold!

7) Submit Op-Eds to Industry Publications

Imagine having your thoughts and ideas on a popular magazine or website, and everyone reading it! It’s not just about fame; it’s also about building trust and strong relationships in your industry.

Submit Op-Eds to Industry Publications

One incredible way to do this is by submitting op-eds to industry publications. Here’s why and how:

1. Why Submit an Op-Ed?

  • Credibility: Writing an opinion piece lets you showcase your expertise. People start seeing you as a trusted voice in the industry.
  • Connections: It helps you form bonds with industry leaders and peers.
  • Natural Links: Websites and readers might share your article, creating organic and valuable backlinks to your site.

2. How to Get Started?

  • Find Your Target: Research which publications or websites your industry respects. Start there.
  • Speak Your Mind: Find a topic you’re passionate about. The more genuine, the better.
  • Keep It Simple: Your message should be clear. Remember, the goal is understanding, not showing off big words.

3. Tips for Success

  • Understand the Audience: Tailor your message to the readers. What do they care about?
  • Engage with Feedback: Once published, don’t disappear. Engage with comments and feedback to build relationships.
  • Stay Consistent: One article is good. Multiple articles? Even better. Keep writing and stay in the spotlight.

Submitting op-eds is more than just getting your name out there. It’s about contributing to your industry, building trust, and earning editorial links naturally. So, why wait? Start writing and get your voice heard!

8) Engage in Expert Roundups

Ever wonder how some websites magically earn high-quality links? Let me share a secret: Expert Roundups. It’s not just about creating great content; it’s about collaboration and authority.

Why are expert roundups so special?

  • Shared Knowledge: It’s a stage where many experts share their insights. Imagine multiple minds working together!
  • Visibility: When experts contribute, they often share the roundup with their followers. Instant spotlight!

Simple Steps to Launch Your Expert Roundup:

  • Pick a Hot Topic: Choose something everyone’s curious about.
  • Reach Out: Send friendly emails to experts. A simple “Want to share your insights?” can work wonders.
  • Compile and Publish: Gather the answers. Make a neat post. Voila!

What do you get?

  • Trust: Readers see multiple experts in one place. Your website becomes a trusted source.
  • Natural Links: Experts might link back to your roundup. That’s a natural, high-quality link right there!

The Cherry on Top? Most experts love roundups. They get to share their knowledge and gain visibility. It’s a win-win!

Expert roundups aren’t just trendy; they’re effective. Dive in, collaborate, and watch those natural editorial links pour in. Remember, the internet thrives on shared knowledge. Be the platform that offers it!

9) Leverage Social Proof

Imagine a bustling marketplace. Where would you shop? At the crowded stall with many customers, or the empty one? Just like in the real world, online spaces work similarly. People trust and follow where the crowd goes.

This is called social proof. When your brand gets this attention, others naturally want to link to you. Let’s dive into why this is a golden way to earn editorial links!

Leverage Social Proof

What is Social Proof?

  • Testimonials: Words of praise from happy customers.
  • Reviews: Star ratings or feedback.
  • Case studies: Real stories showing your product’s success.

Why Social Proof is a Magnet for Links

  • Trust Builder: People trust what others say about you more than what you say about yourself. A thumbs-up from many builds instant trust!
  • Popularity Speaks: A site that many people talk about or share is seen as valuable. Other websites want to be associated with such value.
  • Shareable Stories: Real stories of how your product changed someone’s life are not just testimonials. They are stories waiting to be shared. Other sites love linking to such genuine tales.

How to Boost Your Social Proof

  • Engage with Your Community: Regularly ask for feedback. The more reviews, the better.
  • Highlight Success Stories: Share user testimonials and case studies prominently.
  • Encourage Shares: Make your content easily shareable on social platforms.

The power of the crowd is undeniable. Leveraging social proof isn’t just about boosting your image—it’s about earning natural editorial links with ease.

Join the ranks of smart brands. Use social proof, let the world speak for you, and watch the editorial links flow in!

10) Press Releases for Significant Company News

Imagine the buzz and excitement when a company shares big news! Whether it’s a new product launch or an innovative partnership, it’s a moment of pride. But here’s a secret: These moments can be golden opportunities to earn editorial links naturally.

Press Releases for Significant Company News

Simple Truth: Everyone Loves News

  • Journalists are always hunting for the latest scoop.
  • Blogs and websites need fresh content.
  • Readers crave the newest information.

A well-crafted press release can satisfy all these needs. It’s like serving hot, fresh bread right out of the oven – who can resist?

Why Press Releases?

  • Authenticity: Sharing genuine news, you’re not pushing for links. You’re simply giving information.
  • Reach: Press releases distribute your news to a broad audience.
  • Trust: Major news outlets trust official press releases. They often link back to them for reference.

Easy Understanding, Global Reach To ensure our non-English friends understand:

  • Use clear, straightforward language.
  • Avoid jargons and fancy words.
  • Keep sentences crisp and short.

The Golden Result: Editorial Links! When you use press releases, many websites will naturally reference and link to your content. Why? Because you’re offering something valuable: Information. And guess what? These aren’t just any links; they’re editorial links. Highly valued in the world of SEO!

So, next time there’s significant company news:

  • Craft a captivating press release.
  • Distribute it far and wide.
  • Watch as the world notices and naturally links back to you.

Remember, in a world buzzing with information, being the source of fresh, exciting news is a sure way to stand out and earn those valuable links!

The Correlation Between Editorial Links and High-Quality Links

High-quality links are like gold for websites. They come from trusted sites and help your site look good to search engines. What makes them special? They:

  • Are from trusted sites.
  • Have relevant and unique content.
  • Get real visitors.

Why Are Editorial Links High-Quality?

Let’s talk about editorial links. Imagine a famous newspaper mentions your website. That’s an editorial link. It’s a thumbs-up from a big player.

  • Trust: Newspapers and big sites check facts. If they link to you, they trust you.
  • Relevance: They won’t link to just anyone. They choose sites that fit their content.
  • Real Readers: A link from a big site can bring many visitors. Real people who are interested in what you offer.

Editorial links are often high-quality because they come from trusted sources. They make your website shine in the eyes of search engines. And, if big sites trust you, others will too.

Want your site to be popular? Focus on getting those golden editorial links. They’re the secret sauce of top websites!

Monitoring and Maintaining Your Editorial Links

The internet is always changing. Websites update, pages get moved, and links can break. If you’re investing time and resources into earning editorial links, it’s essential to monitor and maintain them. Let’s explore how you can efficiently do this.

Monitoring and Maintaining Your Editorial Links

Why Monitor Editorial Links?

  • Reputation: Ensuring that your links work properly helps maintain your online reputation. Broken links can frustrate visitors and make you appear unprofessional.
  • SEO Value: Active, quality backlinks boost your search engine ranking. Broken or lost links can negatively impact this.

Tools for Tracking Your Backlinks

  • Google Search Console: A free tool provided by Google. It offers insights into which sites link to you and can be instrumental in identifying lost or broken links.
  • Ahrefs: This comprehensive tool is known for its backlink analysis capabilities. It allows you to see new, lost, and broken backlinks, among many other features.
  • SEMrush: A robust SEO platform, SEMrush offers detailed reports on backlinks. You can also track competitors’ link profiles, helping you identify potential linking opportunities.
  • Majestic SEO: A veteran in the SEO tools space, Majestic provides a detailed view of your backlink profile, including historical data. Its Trust Flow metric is particularly valuable in gauging link quality.
  • Moz Pro: This tool offers a suite of SEO utilities, including Link Explorer, which gives insights into your link profile. Their Domain Authority (DA) metric is widely recognized in the SEO community.

How to Address Broken or Lost Backlinks

  • Regular Checks: Schedule regular checks, at least once a month, using the above tools to identify broken or lost backlinks.
  • Contact the Webmaster: If a link is broken, reach out to the site’s webmaster. Send a polite email explaining the issue and providing the correct link.
  • Update Your Content: If you’ve lost a backlink because your content is outdated, consider updating it. Fresh, relevant content is more likely to earn backlinks.
  • Redirection: If you’ve changed the URL of your content, use 301 redirects. It ensures that anyone clicking on the old link will be directed to the new page.

How to Address Broken or Lost Backlinks

Building Strong Relationships

Remember, behind every website is a person. Building and maintaining strong relationships with bloggers, journalists, and webmasters can make the process smoother. If they know and trust you, they’re more likely to fix a broken link quickly.

Editorial links are valuable assets in the digital world. By monitoring and maintaining them, you ensure they continue to provide value to your online presence.

Use the right tools, regularly check for issues, and maintain strong relationships to ensure your links remain active and beneficial.


Editorial links are like votes of trust for a website. They help a site show up better in search results and make people trust the brand more. It’s good to find new ways to get these links without paying for them.

Always try to make your website better and offer good information. This way, other sites will link to you because they like your content. Keep learning and updating your methods to get these good links. This will help your website and brand grow strong.


FAQs on Editorial Links

How Do Editorial Links Differ from Paid Links?

Editorial links are given freely by other websites because your content is good. Paid links are bought, and search engines like Google don't like them as much.

Why Are Editorial Links Important for SEO?

Editorial links are like votes of trust. They help search engines know your website has good content, which can make your site rank higher in search results.

Can I Ask for Editorial Links?

You can ask, but the best editorial links come naturally because your content is valuable. Sites will want to link to you without being asked.

Do Editorial Links Have to Be DoFollow?

Not always. DoFollow links pass more SEO value, but NoFollow editorial links can still give your site more visibility and trust.

How Do I Track the Impact of Editorial Links?

You can use SEO tools to monitor how many editorial links you have. These tools can also show if the links help bring more visitors to your site.

Sahil Ahuja

Sahil Ahuja

Sahil Ahuja, the founder of Outreach Monks and a digital marketing expert, has over a decade of experience in SEO and quality link-building. He also successfully runs an e-commerce brand by name Nolabels and continually explores new ways to promote online growth. You can connect with him on his LinkedIn profile.


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