The divisiveness of this topic can create confusion between SEO practitioners. That’s why below are a few factors that you should take into consideration when using this strategy.
- Focus On Referral Traffic
While creating or implementing any SEO strategy, you must focus on your end goal, i.e., brand awareness. Building links and getting referral traffic from the relevant website can help boost your brand image.
Suppose you own a cosmetic brand and are approached by a makeup and lifestyle blogger for exchanging links. In this scenario, you both will have a similar target audience. Thus, the chances of someone connecting to you through their blogs will be high. In a nutshell, to get referral traffic, you need to connect with the right people.
- Niche Relevancy Is Crucial
You should not swap links with just anybody who approaches you. Relevancy of your brand and content with theirs is very important. It will help improve the user experience and urge them to keep coming back to your site for more data.
It is easy to ensure niche relevancy by focusing on local or geo-relevant SEO. When you connect with local businesses in your town, it will help attract more visitors from local search. Not to forget, it will also help elevate your chances of ranking higher on the SERPs.
Bear in mind that not only industry relevance but content relevance is also important. Content is the king of search engine optimization, thus infusing the anchor text in editorial format will help build an audience and generate website traffic.
- Pay Attention To Regular Evaluation
Last but not least, you must evaluate the strategy’s effectiveness regularly. Pay attention to the changing search engine guidelines and mold your strategy accordingly. Also, learn about the taste and preferences of your target audience. While exchanging links, discuss these things with fellow web admins and develop a solution to cater to their needs.