Link building is important for an effective SEO strategy, but it can be challenging and take a lot of time without the right tools. Just like you wouldn’t try to fix something without the right tools, using the best tools for link building can really help.

In this article, we will discuss some of the very best tools you could use to make good backlinks easily. Whether you’re managing a small business or working in digital marketing as an SEO expert, these tools will enhance your link-building work and keep you ahead of 2024. Let’s get started!

What are Link Building Tools?

Link building tools are the tools designed to ease and automate the process of acquiring backlinks. These backlink tools are essential for any website that tries to improve the SEO and its rank in search results. They allow users to find relevant websites, research their backlinks, track the performance of their websites, and track the backlinks of their competitors.

Best Link Building Tools

Here is the list of 26 link building tools to discover in 2024:

1) Ahrefs

It is one of the most favorite link-building tool among SEO professionals, with the power of its features in link analysis being exceptional. While there are many free and paid link building tools available, Ahrefs stands out by detailing information on how to create a strong backlink profile and beat the competitors.

Key Features

• Site Explorer: Check the backlink profile and search traffic of any website.
• Content Explorer: Discover what content is performing well in your niche.
• Backlink Checker: Get a comprehensive look at the backlinks for any website, including yours.

Unique Feature: Ahrefs possesses one of the largest backlink indexes and updates every 15 minutes for the latest data. Some unique measurements, like Domain Rating (DR) and URL Rating (UR), are standard measures in this industry for checking the strength and quality of links.

While Ahrefs is incredibly powerful, one commonly noted drawback is its pricing. The Lite plan starts at $129/month, which can be a significant investment for small businesses or individual users. However, many SEO and link building experts argue that the comprehensive features and up-to-date data make the cost worthwhile, particularly for those serious about their link-building efforts.

2) SEMrush

It stands out as a comprehensive tool for enhancing your link building strategy. Renowned for its extensive database, it offers insights into backlinks and the strategies of competitors.

Key Features

• Backlink Analytics: Understand the quality and quantity of backlinks pointing to any domain.
• Backlink Audit Tool: Identify and disavow harmful backlinks to maintain a healthy website profile.
• Link Building Tool: Automates the outreach process by finding prospective websites and helping you connect with them.

Unique Feature: SEMrush’s ‘Bulk Analysis’ allows you to analyze up to 200 URLs at a time, making competitor comparison exceptionally efficient.

While SEMrush has many functions, some users consider the interface hard to navigate initially. Once you get accustomed to using the tool, all its abilities are well worth the effort to learn. Also, the price starts at $139 a month for the Pro version, and though that is a bit higher compared to some other services, the amount of data and features you have will make it worthwhile.

3) Moz

MOZ is a very popular tool in link building and SEO. The tool is also very user-friendly and reliable in terms of data. It is useful for beginners and experts who want to improve their website through SEO.

Key Features

• Link Explorer: Analyze your site’s backlinks and compare them with competitors.
• Spam Score: Spot harmful backlinks that could hurt your site’s ranking.
• MozBar: A browser extension that shows quick SEO metrics for any website or search result.

Unique Feature: MOZ’s Domain Authority (DA) and Page Authority (PA) are popular metrics that show how likely a website is to rank in search results.

MOZ’s backlink index isn’t as large as some other seo link building tools like Ahrefs, but it’s very user-friendly and has a strong community. It’s a great choice if you’re new to SEO. Pricing starts at $49/month for the starter plan, which covers all the basics you’ll need.

4) Buzzsumo

Buzzsumo is the best tool for content research and link builders. It tracks popular topics and gives you the contact information of any influencer willing to share your content. This tool is very helpful in seeing what is working for you, which lets you make content that gets good backlinks.

Key Features

• Content Discovery: Find the most popular and trending content on social media and the Internet.
• Influencer Identification: Identify impactful influencers in your niche who can help spread your content.
• Backlink Analysis: who links to popular content in your niche. These can be ideas for potential link-building opportunities.

Unique Feature: Buzzsumo’s Content Analysis Reports contain crystal-clear information regarding what type of content performs the best in your niche. This allows you to focus your link building endeavors where they will count the most.

Buzzsumo is great for finding content and reaching out to influencers, but it might not be as good at backlink analysis as tools like Ahrefs or SEMrush. It is essential for building links with content. The price starts at $199/month.

5) Majestic SEO

Majestic SEO is a unique tool that especially focuses on link analysis. It’s so well known for having a huge database of link information. People use it to get detailed insights into a backlink profile and its link-building strategies.

Key Features

• Site Explorer: Provides an overview of link quality and quantity for any domain.
• Backlink History Checker: Tracks the number of backlinks detected over time for given domains and subdomains.
• Majestic Million: A ranking of the top 1 million websites based on their link profile strength.

Unique Feature:

Majestic’s Trust Flow and Citation Flow metrics provide very useful information about the quality and strength of your links. This enables you to gauge how well link-building efforts are working.

Majestic SEO is a strong tool, but it focuses mostly on link analysis and lacks the wider features of SEO tools like Ahrefs or SEMrush. However, the detailed analysis of link data makes it something that serious link builders have to rely upon. Pricing starts at $49/month.

6) HARO

HARO (Help A Reporter Out) is a service that helps reporters find experts. It is a good way to get important backlinks and to promote your brand in the media. By answering questions that match your expertise, you can gain backlinks from trusted news sites and industry blogs.

Key Features

• Media Opportunities: Get daily emails with journalist queries seeking expert sources across various industries.
• Diverse Industry Coverage: HARO covers many industries, including technology, healthcare, finance, and lifestyle.
• Source Requests: Submit your responses directly to journalists, offering your expertise in exchange for a potential backlink.

Unique Feature: HARO excels at providing high-quality backlink opportunities from trusted media sources. A successful pitch can lead to significant SEO benefits and increased brand visibility.

HARO works well for building authority through media exposure, but it requires timely and relevant responses to be effective. Consistency and promptness are key. HARO offers a free plan, with premium plans starting at $19/month for additional features like keyword alerts and early access to queries.

7) Pitchbox

The Pitchbox is an outreach platform that makes link building more efficient by automating a process, yet still it is personalizable. It is, therefore, a favorite for SEO professionals looking to connect with bloggers, influencers, and owners of web pages to build quality backlinks.

Key Features

• Personalized Outreach: Customize emails for different prospects within the same campaign to improve response rates.
• Influencer & Link Prospecting: Easily find and connect with influencers, bloggers, and site owners relevant to your niche.
• SEO Integrations: Works seamlessly with other SEO tools like Moz, Ahrefs, and SEMrush, making it easier to manage your campaigns.

Unique Feature: Pitchbox’s Smart Templates automatically adjust outreach messages based on the recipient’s profile and previous interactions, making each email feel more personalized.

Pitchbox is great for managing large outreach campaigns while keeping a personal touch. Pricing starts at $165/month for the Pro plan

Understanding Pitchbox’s Automated Outreach Sequence

Pitchbox automates your outreach by emailing one contact at a time, following a sequence of attempts. If there’s no reply after three tries, it moves on to the next contact.

First Contact Attempt: Pitchbox sends the first email to Contact A.

Follow-Up Attempts: If no response, Pitchbox waits for the set number of days before sending the 2nd and 3rd attempts.

Move to Next Contact: After three attempts without a reply, Pitchbox contacts the next person in line.

You can rearrange the order of your contacts to prioritize who gets contacted first by dragging and dropping them in the “Contact Info” section.

8) Buzzstream

Buzzstream is a helpful link-building tool that makes outreach and relationship management easier. It costs less than other tools like Pitchbox. This makes it a popular option for people who want good outreach without spending too much money.

Key Features

• Find Contact Information: Buzzstream helps you locate email addresses of relevant websites directly within the platform. You can also upload a list of sites, and the software will automatically fetch the contact details.
• Email Campaigns: Manage and send your email outreach campaigns from within Buzzstream using customizable templates. You can also schedule automatic follow-ups to improve response rates.
• Detailed Reporting: Buzzstream provides in-depth data, such as the Domain Authority (DA) of your targets, their social following, and any past interactions your team has had with them. This allows you to prioritize outreach based on the likelihood of securing a link.

Unique Feature: Buzzstream’s segmentation feature lets you organize your outreach using key metrics like DA or past contact history so you can focus your efforts on the most promising prospects.

Buzzstream is perfect for streamlining your outreach process and maintaining strong relationships with influencers and site owners. The pricing starts at $24/month for the Starter plan, which is budget-friendly for individuals and small teams.

9) NinjaOutreach

NinjaOutreach helps you connect with influencers and bloggers to build quality backlinks. It offers a vast database and a user-friendly interface to manage your outreach efficiently.

Key Features

• Influencer Search: Access a large database of influencers, bloggers, and business profiles across various niches. Easily find the right contacts for your campaigns.
• Outreach Management: Handle your entire outreach process in one place, including personalized email templates, automated follow-ups, and detailed response tracking.
• CRM Integration: Integrates with your existing CRM, keeping all your outreach data organized.

Unique Feature: NinjaOutreach’s filtering options let you target influencers by engagement rates, follower count, and niche relevance, ensuring you connect with the most effective partners.

Pricing starts at $49/month, making it suitable for small businesses and agencies.

10) Mailshake

Mailshake helps you manage outreach campaigns by sending personalized emails in bulk. It also automates follow-up sequences based on how recipients respond, which can save you a lot of time, especially in link-building tasks.

Key Features

• Pre-Made Templates: Use ready-made templates for different link-building strategies like broken link building, guest posting, link requests, PR pitches, and content promotion.
• Automated Follow-Ups: Set up automatic follow-ups to keep the conversation going without extra manual work.
• Virtual Phone Dialer: Mailshake also includes a phone dialer, making it useful for sales outreach in addition to email.
• Engagement Analysis: Improve your outreach by analyzing how your emails perform, helping you increase engagement and deliverability.

Unique Feature: Mailshake’s combination of email outreach and sales tools, like the virtual phone dialer, makes it a flexible choice for teams focused on both link-building and sales. The interface is simple to use, and you can easily upload contacts from a spreadsheet to start your campaigns quickly.

Pricing starts at $29 per user/month, with extra costs for advanced features like the phone dialer.

11) Screaming Frog

Screaming Frog is a widely-used website crawler that helps you audit your site’s SEO. It analyzes links, images, CSS, scripts, and more to uncover issues that could affect your search rankings.

Key Features

• Link Analysis: Identify broken links, redirects, and duplicate content.
• Custom Extraction: Scrape data from HTML elements using CSS Path, XPath, or regex for in-depth analysis.
• SEO Audits: Analyze meta tags, header tags, and other on-page SEO elements.

Unique Feature: Screaming Frog’s “Custom Extraction” lets you collect specific data points from your site’s pages, such as structured data, meta descriptions, or any other custom HTML elements. This feature is invaluable for comprehensive SEO audits.

While Screaming Frog is powerful, it can be overwhelming for beginners due to its extensive features and technical nature. However, its ability to provide detailed site audits makes it a must-have tool for serious SEO professionals. Screaming Frog offers a free version that allows you to crawl up to 500 URLs. The paid version starts at  $259/year)

12) Linkody

Linkody is a top choice for monitoring and managing your backlink profile. It provides clear insights into the effectiveness of your link-building efforts, making it easier to adjust your strategy as needed.

Key Features

• Backlink Monitoring: Keep track of your backlinks and get alerts when new links are gained or lost.
• Competitor Analysis: Monitor competitor backlinks and set up alerts for new links they acquire.
• Disavow Tool: Create and manage disavow files to protect your site from harmful links.
• Metrics Tracking: Track crucial metrics like Domain Authority (DA), Spam Score, Link Anchor Text, and Page Authority.

Unique Feature: Linkody’s ability to generate detailed reports on your backlinks, including DA, Spam Score, and more. This allows you to refine your link-building strategy and ensure your efforts appear natural, reducing the risk of penalties.

Linkody is especially attractive due to its affordability. With plans starting at just $14.90/month, it’s a cost-effective alternative to more expensive tools like Ahrefs or Moz. Plus, you can try it out with a generous 30-day free trial.

13) Hunter.io

Hunter.io is a tool designed to streamline your outreach by finding and verifying email addresses. When you have a list of potential backlink opportunities, Hunter.io can quickly gather the contact details you need, saving you time and effort.

Key Features

• Email Finder: Finds email addresses associated with websites or professionals. Upload your list, and Hunter.io handles the rest.
• Email Verifier: Checks the accuracy of the emails you collect, reducing bounce rates and improving the success of your outreach.
• Source Highlighting: Shows where the email addresses were found, so you can verify their accuracy if needed.

Unique Feature: Hunter.io’s Email Verifier ensures your outreach reaches valid contacts, improving your chances of securing backlinks. Hunter.io offers a free plan with 25 searches per month, ideal for small campaigns. Paid plans start at $49/month and go up to $499/month for more extensive needs.

14) Google Alerts

Google Alerts is a helpful tool for finding unlinked mentions of your brand. By tracking when your brand is mentioned online, you can reach out to the website owner and request a link, converting mentions into valuable backlinks.

Key Features

• Unlinked Mentions: Set up alerts for your brand name to find mentions that don’t link back to your site. Reach out and request a link.
• Competitor Monitoring: Track mentions of your competitors to uncover potential link opportunities.
• Free and Simple: Google Alerts is one of the free link-building tools, and it allows you to customize alerts by language, region, and how often you receive updates.

Unique Feature:
Google Alerts is great for spotting unlinked mentions, making it a practical tool for straightforward link prospecting. This is especially useful in smaller industries where building relationships with niche sites can enhance your link profile.

Google Alerts is easy to use and free, offering a simple way to monitor brand mentions and turn them into link-building opportunities.

15) Google Disavow Links

Google Disavow Links is a crucial tool for protecting your website from harmful backlinks. If your site is linked to by low-quality or spammy websites, these links can harm your search rankings. The Disavow Links tool lets you tell Google to ignore these links when assessing your site’s SEO.

Key Features

• Link Disavowal: Upload a list of harmful backlinks that you want Google to disregard.
• Risk Mitigation: Helps prevent penalties from Google due to bad links.

Unique Feature: Google Disavow Links is directly integrated with Google’s systems, ensuring your disavowal requests are handled effectively.

Google Disavow Links is free to use, but it’s important to use it carefully. Disavowing the wrong links can harm your site’s SEO, so only disavow links that are truly harmful.

16) Check My Links

Check My Links is a simple tool that helps you find broken links on a webpage quickly. It’s a browser extension that’s perfect for anyone looking to improve their website’s links or find link-building opportunities.

Key Features

• Quick Link Check: Scans a webpage instantly to find broken links.
• Easy to See: Highlights working links in green and broken ones in red.
• Simple to Use: Just click the icon in your browser to start.

17) SE Ranking

SE Ranking is a versatile tool designed for comprehensive SEO management. These include link building, keyword tracking, and site audits. It’s a user-friendly platform suitable for businesses of all sizes.

Key Features

• Backlink Checker: Analyze your backlink profile and monitor the quality of your links.
• Keyword Rank Tracker: Keep track of your keywords’ performance across different search engines.

It Starts at $65/month, making it accessible for both small businesses and larger enterprises.

18) Raven

Raven is an all-in-one SEO tool that simplifies link building, site audits, and reporting. It’s particularly valued for its reporting features, making it a good choice for agencies and businesses managing multiple campaigns.

Key Features

• Link Manager: Organize and track your link-building campaigns efficiently.
• Site Auditor: Identify and fix SEO issues that could impact your site’s performance.
• Competitor Research: Analyze your competitors’ link-building strategies to stay competitive.

Unique Feature: Raven’s Marketing Reports tool allows you to create comprehensive and customizable reports, making it easy to track your progress and share results with clients or team members.

It Starts at $39/month, with more extensive features available in higher-tier plans, making it flexible for different business needs.

19) Respona

Respona is an outreach tool that allows you to receive high-quality backlinks by contacting bloggers, journalists, or other influencers. It is also popular for its powerful automation features that let the outreach process go through with personality.

Key Features

• Automated Outreach: Customize and send personalized emails to potential link sources.
• Content Search: Find relevant content to target for outreach by searching for specific topics or keywords.
• Campaign Management: Easily manage your outreach campaigns with built-in workflows and tracking.

Unique Feature: Respona’s AI-Powered Personalization helps you craft personalized outreach messages by suggesting unique snippets based on the recipient’s profile, making your emails more engaging. Starts at $399/month, with plans scaling up based on the number of contacts and outreach campaigns you need to manage.

20) Scrapebox

Scrapebox is widely known as the “Swiss army knife” of SEO tools. It is particularly useful for large-scale link building and SEO tasks like scraping URLs, harvesting proxies, and performing bulk keyword research.

Key Features

• URL Scraping: Gather massive lists of URLs from search engines based on your target keywords, helping you identify potential backlink sources quickly.
• Comment Posting: Automate blog commenting at scale, allowing you to leave links on relevant websites. Be cautious, as this strategy can backfire if used irresponsibly.
• Backlink Checking: Analyze your competitors’ backlinks to find opportunities for your own link-building efforts.

Unique Feature: Scrapebox allows you to harvest proxies in bulk, which is particularly useful when performing large-scale scraping without getting blocked by search engines.

Scrapebox is a versatile tool but should be used responsibly to avoid spammy practices that could harm your SEO. It’s also budget-friendly, starting at just $97 for a one-time purchase.

21) JustReachOut 

JustReachOut is a platform that lets businesses connect to journalists and influencers for link-building and PR opportunities. Instead of sending mass outreach, it really finds actual media opportunities and helps you pitch a story, then secures high-quality backlinks from major publications.

Key Features

• Media Opportunity Finder: Helps locate journalists writing about topics relevant to your business, making it easier to pitch stories.
• Pitch Templates: Provides ready-to-use email templates for pitching journalists, streamlining your outreach process.
• PR Tracking: Monitors the progress of your outreach, so you know when journalists engage with your pitches.

Unique Feature: JustReachOut’s ability to find media opportunities in real-time sets it apart, allowing you to secure quality backlinks and media mentions from authoritative sources.

JustReachOut offers a plan starting at $147/month, making it accessible for small businesses looking to handle their PR and link-building efforts more effectively. Higher-tier plans include more features, such as advanced PR tracking and outreach management, scaling up to larger businesses or agencies.

22) OpenLinkProfiler

OpenLinkProfiler is a free tool that specializes solely in backlink analysis, providing insights into your efforts of creating links. It gives you details of fresh backlinks pointing to your site, and you can monitor your backlink profile. More than this, it helps find harmful links so you can easily protect your websites from sites filled with spam.

Key Features

• Fresh Backlink Analysis: View and analyze the latest backlinks that have been added to your website’s profile.
• Link Disinfection: Identify and disavow harmful or low-quality backlinks that could negatively affect your rankings.
• Backlink Alerts: Get real-time alerts whenever new backlinks are discovered, allowing you to track your progress more effectively.

Unique Feature: OpenLinkProfiler offers free detailed backlink reports, including metrics like Link Influence Score (LIS), which helps determine the quality of the backlinks pointing to your site.

OpenLinkProfiler is free to use, making it a great option for those looking for comprehensive backlink analysis without a subscription fee.

23) Google Search Console

Google Search Console (GSC) is a free tool from Google that helps you keep track of how your website performs in search results. While it’s not just for link-building, it offers insights into which websites are linking to your pages and helps you monitor your backlink profile.

Key Features

• Backlink Tracking: See which sites are linking to your pages and assess the quality of those links.
• Performance Overview: Shows search metrics like clicks, impressions, and positions, helping you optimize pages with the most potential.
• Index Coverage Report: Alerts you to issues that prevent your pages from being indexed properly, so your backlinks work effectively.

Unique Feature: The “Links” section of GSC shows both internal and external links, making it easy to see which content gets the most backlinks. It’s a helpful (and free) way to assess your link-building efforts.

24) Seobility

Seobility is an all-in-one SEO tool designed to help businesses of any size improve their search engine rankings. It offers a range of features including backlink analysis, keyword tracking, and site audits, making it a solid choice for both beginners and experienced SEO professionals.

Key Features

• Backlink Monitoring: Provides a detailed analysis of your backlink profile, including follow/nofollow ratios, referring domains, and anchor text.
• On-Page SEO Checker: Audits your website for on-page SEO issues, ensuring your content is optimized for search engines.
• Competitor Analysis: Allows you to analyze competitor backlinks and gain insights into their SEO strategies.

Unique Feature: Seobility offers a Link Building Tool that helps identify relevant websites for link-building opportunities and tracks your progress with potential outreach contacts.

Seobility offers a free plan with basic features, while their premium plan starts at $50/month. This includes advanced backlink analysis, up to 3 projects, and daily keyword tracking. For agencies, there’s a professional plan at $200/month, offering unlimited projects and white-label reports.

25) Rankwatch

Rankwatch is a comprehensive SEO tool designed to help businesses improve their rankings. It offers a range of features for tracking keywords, monitoring backlinks, and identifying SEO improvements, making it a valuable tool for both beginners and advanced users.

Key Features

• Keyword Rank Tracking: Keep tabs on how your keywords are performing across various regions and devices.
• Backlink Monitoring: Stay updated on your site’s backlink profile, including new and lost links.
• Competitor Analysis: Compare your website’s SEO efforts with those of your competitors to find areas where you can improve.
• Site Audits: Quickly identify any technical SEO issues that may be affecting your site’s visibility and rankings.

Rankwatch starts at $29/month, with additional pricing tiers offering more features for larger businesses or more complex needs.

26) SpyFu

SpyFu is a tool that helps businesses get insights into their competitors’ marketing strategies, focusing on SEO and PPC campaigns. It reveals the keywords, backlinks, and ads that competitors are using, helping you improve your strategy.

Key Features

• Keyword Research: Discover valuable keywords your competitors rank for, both in organic search and PPC.
• Competitor Analysis: Dive into your competitors’ keyword rankings and backlink profiles.
• PPC Research: See details on competitors’ AdWords campaigns, including ad copy and estimated budgets.
• Backlink Analysis: Understand your backlink profile and see where competitors are getting high-quality links.

SpyFu starts at $39/month for the Basic plan, providing unlimited search results and data exports.

Summing Up!

Link building is one of the most significant parts of search engine optimization, and using the right backlink software can make a big difference in your SEO results. The 26 link-building tools mentioned in this article can assist you in creating high-quality backlinks. These tools can help you in analyzing your competitors’ link profiles and track your link-building progress.

By using these tools in your SEO strategy, you can make your website more visible and rank better on search engine results pages. This means more visitors and, therefore, more revenue to your website.

Frequently Asked Questions On Link Building Tools

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