Are you ready to take your website to the top of the search rankings and dominate your niche in 2023? Then you need to have a solid backlink strategy in place. 

But with the constantly evolving landscape of SEO, keeping track of your backlinks and ensuring they’re contributing to your website’s success can be challenging.

That’s where backlink checker tools come in. These tools are designed to help you track your backlinks, identify new link-building opportunities, and analyze the quality and relevance of your existing backlinks. 

With the right backlink checker tool, you can gain valuable insights into your website’s backlink profile and optimize your link-building strategy accordingly.

But with so many backlink checker tools available on the market, it can be overwhelming to choose the right one. That’s why we’ve compiled a comprehensive list of the top backlink checker tools to help you make an informed decision. 

Whether you’re a seasoned SEO professional or just starting out, these tools are sure to enhance your backlink strategy and help you achieve your SEO goals.

So if you’re looking to take your website’s ranking to the next level, look no further than these powerful backlink checker tools.

What are Backlink Checker Tools?

Backlink checker tools are software applications designed to analyze and track the backlinks pointing to your website. Using these tools, you can gain valuable insights into the quantity, quality, and relevance of your backlinks and identify opportunities to improve your SEO strategy.

These tools can help you understand your website’s backlink profile and identify areas for improvement. Regularly analyzing your backlinks with a backlink checker tool ensures that search engines see your website as authoritative and credible. With so many backlink checker tools available, choosing the one that best suits your needs and budget is important.

The Role of Backlink Checker Tools in Identifying and Removing Bad Backlinks

Backlinks play a crucial role in your website’s search engine ranking. But not all backlinks are created equal. Bad backlinks, such as those from spammy or low-quality websites, can harm your SEO and lower search engine rankings. That’s where backlink checker tools help. Here’s how they can help you identify and remove bad backlinks:

• Backlink checker tools analyze your website’s backlink profile to identify links from low-quality or spammy websites.
• These tools can help you understand the impact of bad backlinks on your website’s search engine ranking and overall performance.
• With the help of backlink checker tools, you can review each backlink individually and decide whether it’s worth keeping or should be removed.
• By regularly using a backlink checker tool to monitor your website’s backlinks, you can ensure that your website stays healthy and authoritative in the eyes of search engines.
• Removing bad backlinks can improve your website’s overall link profile, leading to higher search engine rankings and increased traffic.

In short, backlink checker tools are essential for any website owner or SEO professional who wants to maintain a healthy backlink profile and improve their website’s search engine ranking. By identifying and removing bad backlinks, you can ensure that your website is seen as authoritative and credible by search engines and ultimately drive more traffic and revenue.

How to Use These Tools to Monitor Your Competitors’ Backlinks

Monitoring your competitors’ backlinks can provide valuable insights into their SEO strategy and help you improve your own. Backlink checker tools can analyze your competitors’ backlink profiles and identify opportunities for your website. Here’s how to use backlink checker tools to monitor your competitors’ backlinks:

• Start by identifying your top competitors in your niche or industry.
• Use a backlink checker tool to analyze their backlink profiles and see which websites are linking to them.
• Look for opportunities to gain backlinks from these websites, such as guest posting or creating high-quality content relevant to their audience.
• Analyze the anchor text of your competitor’s backlinks to see which keywords they are targeting. This can help you identify new keyword opportunities for your own website.
• Monitor your competitors’ backlinks over time to see how their link profile changes and identify new link-building opportunities.
• Use backlink checker tools to identify any toxic or harmful backlinks in your competitors’ profiles, and avoid linking to these websites yourself.

By using backlink checker tools to monitor your competitors’ backlinks, you can gain valuable insights into their SEO strategy and find new opportunities to improve your own website’s backlink profile.

15+ Best Backlink Checker Tools To Watch in 2023

These powerful backlink checker tools will help you stay ahead of the competition and keep your website’s SEO strategy on track in 2023.

1) Ahrefs

Ahrefs is a popular backlink checker tool used by SEO professionals to analyze and monitor their website’s backlink profile. It provides a comprehensive suite of SEO tools, including keyword research, competitor analysis, site audit, and content analysis.

Here are some of the main features of Ahrefs:

• Backlink analysis: Ahrefs crawls the web and indexes billions of web pages every day, providing detailed insights into the backlink profile of any website. Users can see the number of backlinks, referring domains, and the authority of each backlink.
• Keyword research: Users can find profitable keywords and analyze the search volume, competition level, and keyword difficulty.
• Competitor analysis: Users can analyze their competitors’ backlink profiles, keywords, and content strategies to gain an edge in their SEO campaigns.
• Site audit: Ahrefs’ site audit tool can help users identify technical SEO issues and improve their website’s performance.
• Content analysis: Ahrefs can analyze the top-performing content on a particular topic, providing insight into what type of content resonates with their audience.

Pricing: Ahrefs starts at $99 per month for the Lite plan, which includes access to all the main features. The Standard plan costs $179 per month, and the Advanced plan costs $399 per month. There is also a 7-day trial available for $7, allowing users to test the tool before committing to a subscription.

2) SEMrush

SEMrush is a popular all-in-one marketing toolkit that provides a range of SEO tools, including a backlink checker. It’s designed to help businesses and digital marketers analyze and optimize their website’s performance in search engines. Here are some of the main features of SEMrush’s backlink checker tool:

• Backlink analysis: SEMrush crawls the web and analyzes the backlink profile of any website. Users can view the number of backlinks, referring domains, anchor text, and more.
• Competitor analysis: Users can compare their backlink profile with their competitors and gain insights into their linking strategy.
• Backlink monitoring: Users can set up alerts to monitor new and lost backlinks, track their progress, and gain insights into their link-building campaigns.
• Disavow tool: SEMrush’s disavow tool can help users identify and disavow toxic or spammy backlinks that can harm their website’s ranking in search engines.
• Link-building tools: SEMrush provides users with a suite of link building tools to help them find quality backlink opportunities.

Pricing: SEMrush starts at $119.95 per month for the Pro plan, which includes access to all the main features. The Guru plan costs $229.95 per month, and the Business plan costs $449.95 per month. There is also a 7-day trial available for $7, allowing users to test the tool before committing to a subscription.

3) Moz

Moz is a popular SEO tool provider that offers a range of tools, including a backlink checker. Moz’s backlink checker is designed to help businesses and digital marketers analyze their website’s backlink profile and improve their SEO strategy. Here are some of the main features of Moz’s backlink checker:

• Backlink analysis: Moz crawls the web and analyzes the backlink profile of any website, providing users with detailed insights into the number of backlinks, referring domains, and the authority of each backlink.
• Competitor analysis: Users can compare their backlink profile with their competitors and gain insights into their linking strategy.
• Link-building opportunities: Moz’s link-building tools help users find quality backlink opportunities and monitor their progress.
• Spam score: Moz’s spam score can help users identify and disavow toxic or spammy backlinks that can harm their website’s ranking in search engines.

Pricing: Moz starts at $99 per month for the Standard plan, which includes access to all the main features. The Medium plan costs $149 per month, and the Large plan costs $249 per month. There is also a free trial available, allowing users to test the tool before committing to a subscription.

4) Majestic

Majestic is a popular backlink checker tool used by digital marketers to analyze and monitor their website’s backlink profile. It provides a comprehensive suite of SEO tools that includes keyword research, competitor analysis, site explorer, and content analysis. Here are some of the main features of Majestic’s backlink checker:

• Backlink analysis: Majestic crawls the web and indexes billions of web pages every day, providing detailed insights into the backlink profile of any website. Users can see the number of backlinks, referring domains, and the authority of each backlink.
• Competitor analysis: Users can analyze their competitors’ backlink profiles and gain insights into their linking strategy.
• Site explorer: Majestic’s site explorer tool can help users identify technical SEO issues, analyze the internal linking structure, and improve their website’s performance.
• Trust Flow and Citation Flow: Majestic’s proprietary metrics, Trust Flow and Citation Flow provide insight into the quality and quantity of a website’s backlink profile.

Pricing: Majestic starts at $49.99 per month for the Lite plan, which includes access to all the main features. The Pro plan costs $99.99 per month, and the API plan costs $399.99 per month. There is also a free trial available, allowing users to test the tool before committing to a subscription.

5) Linkody

Linkody is a backlink checker tool designed to help businesses and digital marketers analyze and monitor their website’s backlink profile. It offers a range of SEO tools, including competitor analysis, link building, and rank tracking. Here are some of the main features of Linkody’s backlink checker:

• Backlink analysis: Linkody crawls the web and provides users with detailed insights into their website’s backlink profile, including the number of backlinks, referring domains, and the authority of each backlink.
• Competitor analysis: Users can compare their backlink profile with their competitors and gain insights into their linking strategy.
• Disavow tool: Linkody’s disavow tool can help users identify and disavow toxic or spammy backlinks that can harm their website’s ranking in search engines.
• Link building: Linkody provides users with a range of link-building tools, including link prospecting, blogger outreach, and monitoring.

Pricing: Linkody starts at $14.90 per month for the Starter plan, which includes access to all the main features. The Advanced plan costs $29.90 per month, and the Pro plan costs $69.90 per month. There is also a 30-day free trial available.

6) Monitor Backlinks

Monitor Backlinks is a backlink checker tool designed to help businesses and digital marketers monitor and improve their website’s backlink profile. It offers a range of SEO tools, including keyword tracking, competitor analysis, and link building. Here are some of the main features of Monitor Backlinks’ backlink checker:

• Backlink analysis: Monitor Backlinks crawls the web and provides users with detailed insights into their website’s backlink profile, including the number of backlinks, referring domains, and the authority of each backlink.
• Competitor analysis: Users can compare their backlink profile with their competitors and gain insights into their linking strategy.
• Keyword tracking: Monitor Backlinks allows users to track their keyword rankings and monitor their progress over time.
• Link building: Monitor Backlinks provides users with a range of link-building tools, including link prospecting, outreach, and monitoring.

Pricing: Monitor Backlinks start at $25 per month for the Startup plan, which includes access to all the main features. The Growth plan costs $69 per month, and the Plus plan costs $149 per month. A 30-day free trial is also available.

7) Open Site Explorer

Open Site Explorer is a backlink checker tool designed to help businesses and digital marketers analyze and monitor their website’s backlink profile. It offers a range of SEO tools, including competitor analysis and link building. Here are some of the main features of Open Site Explorer’s backlink checker:

• Backlink analysis: Open Site Explorer crawls the web and provides users with detailed insights into their website’s backlink profile, including the number of backlinks, referring domains, and the authority of each backlink.
• Competitor analysis: Users can compare their backlink profile with their competitors and gain insights into their linking strategy.
• Link building: Open Site Explorer provides users with a range of link-building tools, including link prospecting and outreach.

Pricing: Open Site Explorer is included in Moz Pro plans. Moz Pro plans start at $99 per month for the Standard plan, which includes access to Open Site Explorer and other Moz tools. The Medium plan costs $179 per month, and the Large plan costs $249 per month. There is also a 30-day free trial available, allowing users to test the tool before committing to a subscription.

Other Tools To Consider

1) Raven Tools

Raven Tools is a backlink checker tool that offers a wide range of SEO tools in addition to its backlink checker. With Raven Tools, you can:

• Check your website’s backlinks and anchor text
• Analyze your competitors’ backlinks and anchor text
• See your website’s most linked-to pages
• Identify and fix broken backlinks
• Monitor your website’s overall SEO health

2) CognitiveSEO

CognitiveSEO is a backlink checker tool that focuses on providing in-depth backlink analysis. With CognitiveSEO, you can:

• Check your website’s backlinks and anchor text
• Analyze your competitors’ backlinks and anchor text
• See your website’s most linked-to pages
• Identify toxic backlinks and disavow them
• Analyze your website’s domain authority and page authority

3) Serpstat

This backlink checker tool offers a wide range of SEO tools in addition to its backlink checker. With Serpstat, you can:

• Check your website’s backlinks and anchor text
• Analyze your competitors’ backlinks and anchor text
• See your website’s most linked-to pages
• Identify and fix broken backlinks
• Monitor your website’s overall SEO health

4) OpenLinkProfiler

Next on the list is OpenLinkProfiler, a free yet reliable tool that enables you to analyze the backlinks of any domain. You only have to create a free account to access some features like downloading 1000 links per website. The tool even lets you filter and sort results, see the nofollowed backlinks, and more. 

There are several options for filtering backlinks, making it a great one for a free tool. Not to mention, you also get access to an impressive volume of data. Although you may find OpenLinkProfiler short of a few features, it is worth considering if you cannot afford a paid tool.

5) RankWatch

RankWatch is a great tool that enables you to check the backlink profile of any website or domain for free. You can even evaluate the quality of links with the backlink trust score. 

The key features you can access with this free tool include active and lost backlinks of any website, the number of referring domains, overall Trust and Citation Score, backlink acquisition trend, and in-depth analysis of factors like anchor text, link type, etc.

 You can opt for affordable paid plans for additional features, but the free tool is good enough for users on a budget.

6) RankSignals

The Rank Signals free backlink checker provides plenty of helpful information. Besides finding the number of external links, you can use this tool to see the number of social media followers on your website.

It also shows vital metrics like the page rank and Alexa traffic of the website in consideration. While the tool is free, you will have to create an account to obtain a complete report. The tool does not have a premium version, but it is a comprehensive one by itself.

7) Backlink Watch

Another free backlink tracker tool worth considering is Backlink Watch, which provides complete information with metrics like total outbound links, external links with the nofollow tag, page rank, anchor text, and more. 

All you need to do is enter the URL of your website, and the tool generates the complete information you need. You may also export the profile result. The tool does not require signup, so you can start using it by entering the URL right away.

Now that you know all about the free tools and free versions of paid ones checking backlinks gets much easier. Moreover, you can do it without even buying premium tools. Assess the features and try these free tools to find the one that suffices your needs.

8) SEO Spyglass

This free tool gives you access to the freshest and the largest index of live links. You can quickly search and analyze unlimited backlinks by tapping into the huge database of the tool. It offers a clear overview of the entire link profile in one dashboard. 

You can spot your site’s linking history, backlinks quality, a summary of linked pages, quality of referring domains, top linking countries, IP and C-block analysis, backlink distribution by top-level domains, and anchor text cloud. 

You can even connect the tool to your Google Account to find the best sources of referral traffic. Leverage it to steer clear of the penalty risk with the Disavow File Generator tool.

The Future of Backlink Checker Tools: Predictions and Trends for 2023

As the digital landscape continues to evolve, the demand for more sophisticated and accurate backlink analysis is on the rise. In 2023, we can expect backlink checker tools to become even more advanced, providing businesses with greater insights into their online presence.

Here are some predictions and trends for the future of backlink checker tools:

• Artificial Intelligence (AI) and machine learning algorithms will become more prevalent, allowing for more accurate and comprehensive analysis of backlinks.
• Backlink analysis tools will integrate with other marketing and SEO tools, providing a more holistic approach to digital marketing.
• The importance of quality over quantity in backlinks will continue to grow, and backlink checker tools will be able to identify and distinguish between high-quality and low-quality links.
• Backlink checker tools will provide more detailed information on the context and relevance of each backlink, allowing businesses to better understand the impact of their link-building efforts.
• The rise of voice search and mobile-first indexing will lead to backlink checker tools prioritizing mobile-friendly backlinks and optimizing for voice search queries.
• Backlink checker tools will provide more personalized recommendations for improving a website’s backlink profile based on each business’s unique needs and goals.

Summing Up!

Backlink checker tools are valuable for businesses looking to improve their online presence and search engine rankings. 

These tools allow users to analyze their website’s backlink profile, identify improvement areas, and monitor their link-building efforts’ success. With so many options available, choosing a backlink checker tool that aligns with your specific needs and goals is important. 

Whether you’re a small business owner or a digital marketing professional, utilizing a backlink checker tool can provide valuable insights and help you stay competitive in the ever-evolving digital landscape.

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