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The 30 Best Content Marketing Tools of 2023

Content Marketing Tools

A talented team and a solid content marketing strategy are essential for successful marketing. However, there are powerful strategies to make things more efficient and remarkably better. And that involves employing the best content marketing tools out there. It can be hard to decide which tools to use, especially with the ever-growing content marketing technology landscape that has encouraged the emergence of numerous tools and software solutions. You can your work easier by using the best content marketing tools you ought to have in 2023:

Marketing Hub

hubspot content marketing tool

HubSpot is the perfect way to consolidate the different marketing tools in a centralized location. This tool comes with a wide range of systems and tools that expand alongside your business, making scaling operations more seamless than ever. The marketing hub has several content marketing tools, some free. Among the resources beneficial for your business are website popup examples, chatbots, and live chats, along with a WordPress plugin designed to assist with marketing. Not only do you get access to these excellent content marketing tools, but you also have exposure to a world-class CMS that makes it easy to centralize and automate your marketing systems. Since HubSpot creates products for sales teams, it is the perfect ground control for your business operations.


A great content marketing tool assists through all stages of the sales funnel.

Sender is a GDPR compliant, all-in-one marketing automation tool that comes fully stacked with features such as popups, embeddable forms, emails & SMS to help you through all phases, including lead generation, nurturing, and closing.

From e-commerce and bloggers to small, medium, and enterprise setups, there is not one business that cannot benefit from better messaging enabled by Sender in the form of product announcements, welcome emails, content distribution drips, online sales campaigns, and more.

Use automation to send engaging email & SMS sequences to your list on complete autopilot and segmentation to communicate relevantly with highly targeted groups within this list.

With a strong focus on user experience on one hand and email inbox deliverability on the other, Sender seamlessly integrates with the most popular CMS and CRM tools, including Magento, WooCommerce, WordPress, PrestaShop, Shopify, and more.

The good news is that almost all of these fantastic features, including unlimited email automation, segmentation, and a maximum of 15,000 emails, are available for up to 2,500 contacts for a lifetime under the free forever plan.


wordpress content marketing tool

Content forms an integral part of marketing. WordPress takes your blogging to another level by helping you publish editorial content and create portfolios. This content marketing tool has templates that are easy to use and also customizable. It becomes a walk in the park to build a website for your business. And you can use available plugins to make your website a notch higher. It is a no-brainer how WordPress ranks as the most widely used CMS tool in the world. It is easy to see how powerful it is for a website both at the beginning stages and as your site grows to match your business needs.

Google Docs

Google Docs is a must-have if you use word processor applications. It makes it possible to collaborate with content writers. Google Docs is the perfect place to draft your articles and do all the work you need before your final presentations. The cherry on top is that Google Docs is easy to use, and the user experience is hard to match. It is easy to share documents if you are working with a team. Editing and giving comments and suggestions becomes easier, encouraging seamless team collaboration. Moreover, you can upload Google docs to your CMS using tools like Wordable on WordPress or HubSpot. You have no reason to skip Google docs. It is free, has a pleasant user experience and is quite ubiquitous.



Another content marketing tool that helps with team collaboration is Trello. Trello should be on your must-have list of content marketing tools if you have an entire team dedicated to a project. The tool allows you to use lists, boards, and cards to up your teamwork game. You can schedule posting, content writing and sharing, allowing for top-grade organization and productivity. Communication with other team members is effortless since you can share messages and content in one place. Trello stands out amid endless collaboration tools out there. Furthermore, the layout will help you focus on your planning quest.


If your work or business involves gathering research or writing an informative paper, Airstory is your friend. This tool will help you get through the days when writer’s block is getting to you. You can export your notes and research all in one place. You can step up your collaboration game if working with other writers on a project. Airstory makes your writing and researching much easier since you can save images and quotes and smoothly drag and drop them to any writing application.


Grammarly is yet another tool that improves the quality of your content significantly. Grammarly helps you identify any grammar mistakes littering your content. You do not have to be naturally detail-oriented to churn out excellent pieces. All you need for editing, proofreading and reducing your error rate is Grammarly. You can save yourself the embarrassment of sharing content with spelling and grammar mistakes. Use Grammarly for articles and also social media and content forums. People are more likely to take you seriously when your content is always grammatically correct and engaging. The good news is that you can use Grammarly across several browsers, and the basic punctuation and grammar plan is free.

Yoast SEO

SEO is essential for business success in the world of today. And content forms a significant part of a potent SEO strategy. Yoast comes in handy when writing SEO-targeted content. It is a life saver, and the best thing is that it is one of the best SEO WordPress plugins that are easy to use. You can use Yoast to optimize your content for specific keywords, editing meta-descriptions and URL slugs. You can also use this tool to find relevant internal links and abstract away technical SEO tasks. Yoast has indicators that make it easier to grade if you have optimized your page correctly. You can get an insight into what tweaks you can make to improve your page. You need the Yoast plugin to take your SEO game to the next level.


You want your site to have lots of high-quality images and graphics that will keep your visitor glued and coming back for more. Photoshop is an option, but it is not always cheap or easy to use. It may take you ages to develop something with it. Canva is one of the best photoshop alternative. It has pre-built templates and layouts that come in handy when you do not have all the time and creative juices to create something beautiful. You can use a different layout for different platforms. It is also easy to drag and drop elements to Canva, and the tons of options available mean that you will always have something for whichever occasions you want. You’d think that this tool would cost an arm and a leg because of all the helpful functionalities. Far from it, Canva is free! Try to make the most of it to attract attention across your content with beautiful imagery.


buzzsumo content marketing tool

Buzzsumo is an excellent content marketing research tool that works great because it is multi-purpose. Buzzsumo makes your work easier when doing content research and tracking performance metrics. You no longer have to play guessing games when doing content curation and influencer marketing. You can analyze your content to see what performs better. Looking at social shares and backlinks gives you an insight into aspects of your offerings that most people like.

Buzzsumo can also help you find the trending topics across various platforms, making it easier to tailor your content to cater to the current trends. You will know what headlines are more likely to receive the most traction with engagement. Influencer reports from Buzzsumo help you recognize the thought leaders for different topics.


Ahref is very instrumental for SEO research. It is helpful in various ways, from keyword research to tracking the ranking of keywords. Ahref also allows you to see what the competition is doing. You can analyze the competitor’s keywords and traffic to help you make the best strategies for your business. Ahref works great at handling project performance reports that are essential for in-depth SEO research.


SEMRush allows you to view the keywords that are working for your competitors and gives them an edge. You get an insight into what keywords will bring more organic traffic your way. SEMRush is great for search marketing. Entering a URL into SEMRush gives you tons of keyword data to get you ahead of the competitors. It also helps you see the ranking for the keywords you use for your content. You can use SEMRush to check your and your competitors’ backlinks.


You need your content to have a little spice and personality. High-quality images offer you that. However, it can be a task to find pictures on the internet that are not under copyright or do not have expensive licensing fees. And that is where Pexels comes to save the day. This tool offers incredible professional images that you can use to improve your content. The best thing is that you do not need to spend even a cent. Its search mechanism helps you find the most suitable picture for your content.


Visually content marketer

More people are opting for video content nowadays. It is no surprise that video sites like TikTok and Youtube are experiencing massive growth. High-quality visual content will draw your audiences’ attention, increasing the likelihood of conversion. Visually comes in handy for creating high-impact visual content. The tool exposes you to creative experts who bring your ideas to a video reality. Your content gets a competitive edge when you sprinkle it with beautiful videos, photographs and social media posts. There are many simple tools for making videos, and whenever you need to record videos, you can just use this screen recording on Mac.


Generating leads makes it easier to achieve conversions and have more people interested in your offerings. There should be a way to make potential leads out of the random visitors that log into your site. Leadfwd allows you to do just that. Leadfwd makes it easier to follow up with people visiting your website. You can use the analytic details about visitors on your site to curate relevant content that will resonate with the audience. Leadfwd also offers you real-time insight using artificial intelligence.

Google Analytics

There needs to be a metric to measure the effectiveness of your content marketing strategies. Google Analytics helps you track different metrics. That way, you will know whether to keep on with them or tweak them. You can monitor visitor behaviours, their geographical location, and your performance goals. This tool is easy to use. You do not need to be an expert to understand Google Analytics.


WritersAccess content tool

Education, authoritative, and credible content is king in the content marketing space. High-quality content sets you apart and increases your chances of ranking highly on search engine results pages. Taking your content to the next level ultimately impacts your content marketing game. WritersAccess exposes you to a network of freelance writers, designers and editors. You get to work with the best people for your project. Working with professionals makes your content exude skill, interest, expertise and excellent language. You can also hone your skills with their comprehensive content marketing tools. Being a member also allows you access to incredible tools that help you know the best keywords, discover trending topics, track your performance and optimize your website for SEO.


Another great tool to make team collaborations hassle-free is Hiver. This customer service software allows you to run all your sales and customer service operations from the comfort of your Gmail inbox. As a content marketer, you find yourself writing the same emails day in, day out. Hiver lessens the burden of repetition since it has email templates for frequently used emails. Also, with Hiver, your team can work collaboratively via email without sending unwanted remarks to the recipient.

ProProfs Chat

ProProfs Chat​ tool

Live chats have incredible potential. Unfortunately, most content marketers do not make the most of them. You can leverage the power of Live chat using ProProfs Chat. The tool not only allows you to chat with website visitors but also helps you understand what your visitors want from your site or product. Having insight into this brings you closer to providing the utmost customer satisfaction. Use ProProfs Chat to assess chat history and transcriptions. That way, you can identify the top queries and concerns on live chat. Then, you can create the perfect content and products that meet the needs of your user base.


You want to turn all your leads into conversions, and ClickFunnels make that dream a reality. ClickFunnels helps guide your site visitor through the entire sales process. Use this tool to create hang-out funnels, auto-webinar funnels and membership funnels. ClickFunnels points readers in the direction of the product that will best suit their needs. That helps you eliminate costs associated with lost sales. ClickFunnels goes further to offer Facebook content marketing tools and automated email services. You can also use it to follow up with visitors long after they have left your site.

Even though ClickFunnels is an old-faithful tool used by many, it’s far from your only option, especially if you have a limited budget. The rates of ClickFunnel increase with use, and this is not everyone’s cup of tea. Today there are more affordable, feature-rich ClickFunnels alternatives that enjoy higher popularity with users, one of them being.

Constant Contact

Contact Contacts help you interact with your audience, driving sales. The marketing platform has lots of predesigned templates and drag-and-drop editing features. Constant Contact will make it easy to create and run your social media campaigns and also keep your audience glued to your content via email newsletter. You can integrate Constant Contact with other tools like WordPress, Canva, Shopify, etc. It also allows you to monitor your campaigns’ success, stay on top of social media marketing and generate the best landing pages. All these features are in one place!


Brightedge content marketing tool

Creating content is an essential marketing tool. However, the content has to be visible to the customers and target audience for it to have an impact and encourage conversions that drive sales. Brightedge helps you optimise your content. You get to find out what your target audience searches for on the internet. Once you know the needs of your audience, you can create content that meets their needs and resonates with them. Brightedge also allows you to measure your digital content performance. Tracking performance helps you understand where to improve your content and what works for you. Use Brightedge to curate a robust content marketing strategy that will delight your target audience.


Hootsuite is an excellent social media management platform. You can use it to manage all your social media accounts in one place. You no longer need to constantly log in and out of countless social media profiles to keep tables on everything. Hootsuite can automatically generate posts at a specified time, helping you save time. However, if it is too expensive for you, you can use free Hootsuite alternatives.


Creating content is necessary for content marketing. But that is not enough. Have strategies and ways to get your content for people to read. That involves partnering with influencers who can amplify your message on their platforms. Kred comes in handy by helping analyze Facebook and Twitter activity so that you can know which influencers will benefit your marketing campaigns the most. You can build your influencer status to enhance your online presence. Improving your online presence will boost your content and spread your message to a broader audience.



Loom is a user-friendly tool that will ease the job of creating video presentations and tutorials. Loom is good when you have to explain complex topics that need a visual aid for better explanations. Loom will help your content marketing efforts by helping you create and embed tutorials. These are especially helpful for technical walkthroughs.


Tweriod is a free Twitter tool that enables you to utilize Twitter to get maximum benefits from it. It lets you analyze up to 1000 followers so that you can use them in the right direction. The tweets you made along with the tweets that your followers are making will be thoroughly analyzed. Tweriod will provide you with an automated generated report that further helps you know which time is best to post your tweets. With every report, you can plan your strategy accordingly.


Mailchimp​ email marketing tool

Mailchimp is more inclined towards email marketing. And nothing can beat the impact of email marketing in the realm of content marketing. Whenever you are planning to market your content Mailchimp can be your go-to partner in that. It lets you create your campaigns and provide you with a complete report to learn about the strategies you are using to reach your target audience. Well, it gives a lot more to plan and execute.


When you wish to connect with like-minded people and see what they are searching for then you can use the Reddit community. Reddit has a huge user base where people from different areas as well as with different interests share their experiences. It has specific communities and subreddits that include everything to help you boost your content marketing. So, if you are planning to make some effective changes in your marketing strategy, then using Reddit can be a good option.


Sharing your content is equally significant and you probably already know that. Mashshare is a huge social media ecosystem that can help you share your content across all social media platforms. After all, everyone is using social media nowadays, and sharing your content helps you grow faster. From Facebook, Twitter, Pinterest, and WhatsApp, to almost all major social media platforms, you can add any button to your content and make it shareable.



If you have a long email list then it will be a little easier for you to reach people and let them know about your offers or services. In fact, the impact of email marketing is way more than any other strategy that you may employ. That’s because you get the chance to land directly into a user’s inbox directly. They will quickly see what you have to say. Of course, only if it interests them. The autoresponders of GetResponse will automatically initiate events and emails based on the previous actions of recipients. Check out this GetResponse review to find out more about its unique features.


Right before the content creation, you need to search for the keywords and content ideas so that people will read what you are writing. Ubbersuggest is one such tool that can give you amazing results along with SEO reports. With SEO reports you can see which keywords are popular and which phrases are getting more attention. Not only this but also it can help you with social media as well. You can take advantage of keywords that are creating a buzz in the market or on social media.

Final Remarks

Content marketing seeks to engage and retain your audience through relevant articles, videos and other media. Successful content marketing promotes brand awareness and establishes expertise and authority. A significant part of successful content marketing involves identifying and using the best tools out there that make the work much smoother.

Looking for the Best Content Marketing plan for your website, reach out to us.




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