How to Build Linkable Assets: A Definitive Guide for Webmasters
Are you wondering what separates successful websites from the rest? The answer often lies in something known as “linkable assets.”
What exactly are linkable assets? They’re the hidden gems within your website, content, or online presence that others find valuable enough to link to.
From infographics to insightful blog posts, linkable assets are more than just tools; they’re a strategic pathway to building quality links, enhancing your online reputation, and boosting SEO performance.
This comprehensive guide is designed to demystify linkable assets, providing you with the essential knowledge, tips, and strategies to leverage them effectively.
Whether you’re a seasoned marketer or just dipping your toes into the digital world, understanding linkable assets could be the key to unlocking your website’s full potential. Are you ready to discover how?
What Are Linkable Assets?
Linkable assets are valuable pieces of content on a website that other sites naturally want to link to. These can be blogs, infographics, videos, or tools that provide significant value and information.
They play a vital role in Search Engine Optimization (SEO). They attract inbound links from other reputable websites, which can boost a site’s credibility and ranking on search engine results pages. More links to quality content mean better visibility and traffic.
Relation to Quality Content:
- Must be of high quality
- Should offer unique insights
- Requires well-researched information
- Needs to be visually appealing
6 Strategies to Build Linkable Assets
Have you ever felt like your website is lost in the big world of the internet? It’s like being a small fish in a huge ocean.
But don’t worry! You can make your website stand out and attract more visitors. How? By building linkable assets. Think of them as signposts that point people to your website.
In this section, we’ll explore five simple ways to create these signposts.
Are you ready to get noticed? Let’s begin!
Strategy 1: Finding Out What People Like
Imagine walking into a room full of strangers, not knowing what to say. It’s awkward, right? Now, think of your website in the same way. To make people feel comfortable and interested, you need to find out what they like. It’s like finding the right topic to start a lively conversation. Here’s how to do it:
1) Listen to Your Audience
Do you know what your favorite dish tastes like? Of course, you do! Finding out what people like online is a bit like finding out their favorite dish. You have to ask them and listen carefully.
When people visit your website, they look for something special. Maybe they want answers, tips, or just a good story. Ask them what they like. Use online surveys or read their comments. It’s like chatting with friends.
2) Make Content They Love
Once you know what people like, you can create content that they will love. Imagine baking cookies with their favorite ingredients. Your website’s articles, videos, or images are those cookies.
Create content that speaks to their needs and interests. It’s like having a conversation with them. When they find something they like, they’ll tell their friends. And more people will come to visit.
3) Keep It Simple and Clear
Remember to keep things simple. Just like explaining a game to a friend, your content should be easy to understand. Use words that everyone knows. Write short sentences. Make it friendly and welcoming.
Finding out what people like is about making friends with your readers. Ask them what they want. Listen to them. Give them content they love. It’s like inviting them over for a cup of tea and a chat. When they feel at home, they’ll come back again and again.
Strategy 2: Making Awesome Content
Do you remember the last time you read something so interesting that you couldn’t put it down? That’s the feeling your content should create for your readers. Your words, images, and videos should be like a favorite book or show that people can’t get enough of. Making awesome content isn’t hard if you know how. Let’s discover the recipe:
1) Choose Exciting Topics
Start by picking topics that excite people. Think of something that makes you want to jump out of your chair and tell a friend. If it excites you, it will probably excite others too. It’s like choosing a thrilling movie to watch together.
2) Use Friendly Language
Write as if you’re talking to a friend. Keep it simple, clear, and warm. Avoid using big words or complicated sentences. It’s like explaining a fun game to someone you like. You want them to understand quickly so you can start playing.
3) Add Pictures and Videos
A good story is great, but pictures and videos make it even better. They help people see what you’re talking about. It’s like showing photos from your vacation while telling a travel story. The images make the words come to life.
4) Make It Useful
Your content should help people in some way. Offer tips, advice, or information that they can use in their daily lives. It’s like giving them a helpful tool they didn’t know they needed.
5) Ask for Feedback
Don’t be shy to ask what people think. Ask questions at the end of your articles or videos. Encourage comments and replies. It’s like asking if they enjoyed the meal you cooked. Their answers help you improve and grow.
Making awesome content is like being the bright spot in a sea of plain white shirts. It’s about catching people’s eyes and holding their attention. Choose exciting topics, use friendly language, add pictures and videos, make it useful, and ask for feedback.
Strategy 3: Serving Authentic Value – Gifting Tools and Resources
Think back to the best gift you’ve ever received. Why was it special? Because it added genuine value to your life, right? In the realm of digital content, your website should aim to do just that: gift value to your visitors. It’s not just about presenting information; it’s about giving tools and resources that can make a difference in someone’s day or even life. Here’s how you can transform your content into gifts that keep on giving:
1) Offer Downloadable Goodies
Imagine walking into a store and getting a free sample. Feels good, right? That’s the feeling you should aim for. Offer downloadable templates, e-books, or checklists. It’s like handing out free samples that folks can use and benefit from.
2) Introduce Interactive Elements
Ever been to a store with fun, interactive sections? Maybe a try-before-you-buy gadget area or a DIY spot? That’s the magic of interaction. Provide online calculators, quizzes, or even mini-games related to your content. It’s not just about reading; it’s about engaging and doing.
3) Showcase Expertise with Tutorials and How-to Guides
Think of this as offering a free class inside a store. Maybe a cooking demonstration in a kitchen store or a DIY craft class in an art shop. Online, you can provide video tutorials, step-by-step guides, or even webinars. Share your knowledge freely, and watch as grateful visitors come back for more.
4) Create a Resource Hub
Imagine a special section in a store where you find all the tools or resources you need for a specific task. Online, this could be a dedicated page where users can find all related tools, articles, and downloads. It’s like setting up a go-to spot for all essentials, making life easier for your visitors.
Gifting genuine value through tools and resources is like offering a helping hand to your website visitors. It tells them you care about their needs and are here to assist. When you offer tools that make their journey smoother, they don’t just appreciate it; they remember it. And that’s how you make a lasting impression.
Strategy 4: Making Your Content Easy to Find
Think of your favorite store. Now, imagine if everything was hidden and you couldn’t find what you were looking for. Frustrating, right? Your website can feel the same way to visitors if your content is hard to find. Just like neatly arranging products on shelves, you need to make sure your online content is easy to find and grab. Here’s your guide to do just that:
1) Use Clear Headings
Headings are like signposts on a road. They guide readers to where they want to go. Use clear and simple headings that tell people what’s in each section of your content. It’s like having helpful signs in a store, showing the way to the toys, clothes, or food.
2) Organize Your Content Well
Imagine a messy room where you can’t find anything. Your website shouldn’t be like that. Organize your articles, videos, and images so that people can find them easily. Use categories, tags, or menus. It’s like putting things in the right drawers and cabinets.
3) Add Search Options
Sometimes, people know exactly what they want, and they want to find it fast. A search option is like having a helpful store assistant who can quickly find what you need. Add a search bar to your website, and people can quickly find what they’re looking for.
4) Make It Look Good
A beautiful store attracts more customers. The same goes for your website. Use attractive colors, fonts, and layouts. Make it look inviting and easy to navigate, just like a favorite shop where everything is in the right place and looks great.
Making your content easy to find is like being a helpful guide in a store. You show people where to go and make their experience enjoyable. When they find what they want without fuss, they’ll come back, and they might even tell their friends.
Strategy 5: Sharing with Friends and Making New Ones
Think about a fun party you’ve been to. You danced, laughed, and met new people. Sharing your content online can be just like that party. It’s about sharing good times with friends and making new ones along the way. How do you turn your website into the place everyone wants to be? Let’s explore:
1) Share on Social Media
Social media is like the party of the internet. Facebook, Twitter, Instagram – these are places where people hang out, talk, and share things they love. Post your content there. It’s like bringing your favorite dish to the party.
2) Encourage Your Readers to Share
Ask your readers to share your content with their friends. It’s like asking them to pass the dish you brought. Make it easy for them. Add share buttons on your website. Thank them when they do. It’s good manners, after all!
3) Make New Friends
Don’t just talk to your old friends; make new ones. Reply to comments, engage with others’ content, join online groups. It’s like mingling at the party. You never know whom you might meet.
4) Keep It Friendly and Fun
Remember, online sharing should be friendly and fun. Write in a way that feels like a friendly chat. Add pictures or videos that make people smile. It’s like telling a funny story at the party.
Sharing with friends and making new ones online is like hosting the best party ever. You share, you laugh, you connect. And the best part? Your website becomes a place where everyone wants to hang out.
Strategy 6: Collaborate with Other Websites
Picture building a giant puzzle. It’s a lot more fun and easier when you have friends helping you, right? Collaborating with other websites is similar. By working together, you can build something amazing. It’s like joining forces to create a masterpiece. Let’s explore how to do it:
1) Find the Right Partners
You wouldn’t play a duet with someone who doesn’t know how to play an instrument, would you? The same goes for choosing websites to collaborate with. Look for websites that share your interests and values. It’s like finding the perfect dance partner. You both move in harmony.
2) Create Joint Projects
Now that you’ve found your perfect partner, what will you do together? Think of fun and useful projects. Maybe you can write guest posts for each other, or create a joint video series. It’s like cooking a meal together. You both add ingredients, and the result is delicious.
3) Build Lasting Relationships
Collaborating isn’t just about one project. It’s about building a relationship. Stay in touch. Share each other’s content. Support each other. It’s like growing a friendship. The more you nurture it, the stronger it becomes.
Working with other websites is like forming a winning team. You support each other, learn from each other, and create something beautiful together. And guess what? Your readers will notice. They’ll see the passion, the teamwork, and the quality.
Each of these strategies is like a step in building a fantastic treehouse or creating a perfect pizza. It’s all about connecting, just like making friends in real life!
4 Types of Linkable Assets
Linkable assets are like magnets on the internet. They pull people to your website. Let’s break down the different types to see how they work.
1. Visual Assets
- Infographics: Pictures that explain big ideas. Easy to understand and fun to look at.
- Videos: Short films about anything you like. People love to watch and learn.
- Images: Beautiful photos that make your website look great.
2. Written Assets
- Blogs: Little stories or guides that keep readers interested. Share them with friends.
- Whitepapers: Serious papers for serious topics. They show you know your stuff.
- E-Books: Big guides that you can download. They give lots of helpful information.
3. Interactive Assets
- Quizzes: Fun questions to answer. People enjoy testing themselves.
- Tools and Calculators: Helpful gadgets online. They solve problems and are fun to use.
4. Other Assets
- Research Reports: Sharing new ideas or discoveries. People link to them because they’re unique.
- Case Studies: Telling success stories. Others want to learn from them.
Linkable assets make your website special. They are like treats that make people want to visit and stay. You can use pretty pictures, fun quizzes, or smart papers.
Each type of linkable asset has its magic. Some make things easy to understand. Others entertain or teach something new. They all help people like your website more.
Want to make your website a place people love? Try using these linkable assets. Start small, and see how it goes. The internet is a big playground, and linkable assets are some of the best toys around!
Utilizing E-E-A-T Principles in the Creation of Linkable Assets
E-E-A-T stands for Expertise, Experience, Authority, Trustworthiness. It’s like a special recipe that makes your website really good.
Expertise: Share What You Know
Expertise means knowing a lot about something. If you write an article, show that you know what you’re talking about. It’s like telling people how to bake a cake when you’ve baked lots of cakes before.
Experience: Show You’ve Been There
Experience is about doing something yourself. If you write about riding a bike, talk about how you learned to ride one. It helps people trust what you’re saying.
Authority: Be Someone Others Trust
Authority means people look up to you. If you’re great at fixing cars, and everyone knows it, then you have authority about cars. Show people why they should listen to you.
Trustworthiness: Be Honest and Fair
Trustworthiness is about being someone others can rely on. Be honest in what you write, and don’t try to trick people. It’s like being a friend who always tells the truth.
Why E-E-A-T is Important for Links
When you make linkable assets (things people can share like articles or videos), using E-E-A-T makes them better. It’s like putting the best ingredients in a soup. People will want to share them more.
Pro Tip: Answer Real Questions
A good way to show expertise and experience is to answer real questions people ask. It’s like helping a neighbor who needs advice. People will appreciate it.
E-E-A-T is a simple way to make your website better. Think of it like building a strong and beautiful house. Each part (expertise, experience, authority, trustworthiness) is like a strong brick in the house.
So, use E-E-A-T when you create things for your website. It’ll help people like and trust what you do. Just like a friend who always helps you, your website will be there to help others.
How to Promote Linkable Assets
So, you’ve created something amazing on the internet, something that people would love to see. Maybe it’s a cool infographic or a fun quiz. But how do you get people to actually see it? That’s where promoting your linkable assets comes in. Let’s dive into some simple ways you can spread the word!
1) Social Media Sharing
Hey, you’re probably on social media all the time, right? Why not use it to share your creation? Post it on Facebook, tweet about it on Twitter, or even share it on Instagram. Your friends will see it, and if they like it, they’ll share it too. It’s like a chain reaction of awesomeness!
2) Emailing Your Friends
Remember that great joke you emailed to your friends? Why not do the same with your linkable asset? Just a simple email with a link can make your friends curious enough to click on it. And if they love it, they might share it with their friends too!
3) Collaborate with Others
Working with others can be fun, especially if you have the same interests. If you find a blog or website that talks about the same things as your creation, reach out to them. Maybe they’ll share it on their site, and you can share something of theirs. It’s a win-win!
4) Paid Promotion
Okay, this one might sound a bit serious, but it’s still pretty cool. You can actually pay a small amount to have your creation shown to more people on platforms like Facebook or Google. It’s like buying a billboard in the digital world!
5) Join Online Communities
Are you part of a group that loves video games, movies, or something else you’re passionate about? Share your creation there! People in those groups might be interested in what you’ve made, and they could help spread the word.
Promoting linkable assets doesn’t have to be complicated. Think of it like telling your friends about a great movie or a new game. It’s all about sharing something cool with others and watching the excitement grow. So go ahead, show the world what you’ve created, and have fun doing it!
Linkable assets are things on your website that others want to share. Imagine creating a really cool painting, and everyone wants to show it to their friends.
In this guide, we learned how to make these cool things for our website. It’s like learning to cook a delicious meal, and now we can share it with everyone.
Remember, making great linkable assets is fun and creative. It’s a way to connect with people and make friends online. Happy creating!
Frequently Asked Questions
How Can I Promote My Linkable Assets?
You can promote linkable assets through social media, email marketing, collaborating with influencers, and by engaging with online communities in your industry.
Is There a Risk to Linkable Assets?
If not done correctly, poor-quality linkable assets can hurt your reputation. Always focus on quality, relevance, and honesty to build trust with your audience.
Can I Use Linkable Assets for Any Type of Website?
Yes, linkable assets can be applied to any website, whether it's a blog, online store, educational site, or personal portfolio. They are versatile tools for enhancing your online presence.
How Do I Measure the Success of My Linkable Assets?
You can use tools like Google Analytics to track how many people are linking to and visiting your linkable assets. This helps in understanding what works and what needs improvement.
Can I Hire Someone to Create Linkable Assets for Me?
Yes, many professionals, like content writers, designers, and marketers, can help you create high-quality linkable assets tailored to your needs and industry.