Outreach Monks

Guest Posting: How to Create Content That Host Blogs Can’t Refuse

Guest Posting

Who’s ready to climb the ladder of blogging fame?

To reach the top, you must cast a spotlight on your blog. And for rookies in the game, there’s a golden ticket – guest posting!

The digital world is flooded with blogs, yet sadly, many just add to the noise. If your content blends in, your voice gets lost. The mission? Write with ability and contrast.

Mastering the craft of captivating content is not just about being heard, but about leading the chorus. Dive in, and let’s unlock the strategies to rise above the abundance and carve your name in the records of blogging legends.

Understanding the Host Blog

Stepping into the world of guest blogging? The first step is like getting to know a new friend. You need to understand their likes, dislikes, and what makes them tick.

Research the Host Blog’s Content

Before you start writing, spend time exploring the host blog. What topics do they cover? What style do they use? This is like finding out what your friend enjoys talking about. When you know, you can contribute to the conversation.

For example, if you have a technology site, then you will be looking for blogs related to technology on the host’s site. So to generate relevancy and connectivity, you must do the research of the host blogs.

Benefits of Guest Posting for the Host

But why would a blog want your post? Think about it:

  • Adding value to their readers. Just like sharing a cool fact with a friend, your post can offer new information that their readers will love.
  • Introducing a fresh perspective or expert insight. Everyone enjoys a new point of view. It’s like when a friend tells you a story you’ve never heard before.

Pro tip:

You can use tools like SEMrush to find out the keyword gap between the host blog and its competitors. You can write blogs on those uncovered keywords or topics. Your post might be the perfect piece to fill that gap. It’s a bit like suggesting a new game to play when your friend is bored.

10 Content Strategies That Host Blogs Love

When aiming to make a mark with guest posting, it’s vital to grasp what host blogs genuinely value. As we delve deeper, you’ll discover the core strategies that will elevate your content in their eyes.

1. Originality is Key

Originality is Key

In the vast world of blogs, standing out matters. Think of your content as a unique voice in a choir. For your voice to be heard clearly, it must sing a distinct tune.

  • Fresh Ideas: Always bring something new to the table. Just as no two people think alike, your writing should reflect your unique perspective.
  • Be Genuine: Readers can sense authenticity. Write with sincerity, ensuring that your content is both genuine and distinct.
  • Avoid Repetition: While it’s tempting to echo popular themes, strive for a unique angle. Carve out your niche, and let your authentic voice shine.

Remember, in the sea of content, originality helps you float to the surface.

2. High-Quality Research

High Quality Research

Diving deep into a topic is crucial. It’s like putting on detective glasses and searching for clues to present the best story.

  • Reliable Sources: Always gather your information from trusted places. It’s essential to be sure about what you’re sharing.
  • Cross-Check Facts: Double-checking details ensures accuracy. It’s like re-reading a puzzle’s instructions to make sure you’re on the right track.
  • Depth Over Breadth: It’s better to know a lot about one topic than a little about many. Dive deep into your subject to give your readers thorough insights.

With solid research, your content not only informs but also earns the trust of readers.

3. Engaging and Relevant Visuals

Engaging and Relevant Visuals

Visuals act as the vibrant colors on a canvas, making your content come alive. They grab attention, helping your message shine brighter.

  • Choose Wisely: Not all images fit every story. Just like picking the right outfit for an occasion, select visuals that match your content’s mood.
  • Quality Over Quantity: One clear, captivating image can say more than many average ones. It’s about making the right impression at first glance.
  • Stay Relevant: Visuals should add to your story, not distract. Think of them as supporting actors in a play, enhancing the main plot.

With the right visuals, your content becomes a delightful feast for the eyes.

4. Optimizing for SEO

Optimizing for SEO

Think of SEO as the compass guiding readers to your content in the vast sea of information. It helps your writing get noticed amidst countless articles.

  • Right Keywords: Just like using a map, choose words that readers often search for. This helps them find your content faster.
  • Smart Layout: Organize your content so it’s easy to read and navigate. It’s like arranging books on a shelf neatly.
  • Quality Matters: Always focus on writing excellent content. Remember, if people enjoy and share your article, it naturally climbs higher in search results.

Mastering SEO ensures your voice isn’t just a whisper in a crowded room but a clear, resonating note.

5. Storytelling and Relatability

Storytelling and Relatability

Everyone loves a good story. When we read, we want to feel a connection, like finding a friend in words.

  • Be Genuine: Share thoughts and ideas from the heart. This builds a bridge between you and the reader.
  • Build a Journey: Just as every story has a beginning, middle, and end, structure your content to take readers on a path of discovery.
  • Connect Emotionally: The best stories touch our feelings. Write in a way that evokes emotion, making readers nod in agreement or reflect deeply.

Through storytelling and relatability, your content becomes more than just words – it becomes an experience.

6. Actionable Takeaways

Imagine reading a guide and leaving with a clear plan. That’s the power of offering actionable steps in your content.

  • Be Clear: Provide straightforward steps. It’s like giving directions to a destination, making the journey easier for readers.
  • Stay Relevant: Make sure your takeaways match your content. It’s essential that readers find value and see the connection.
  • Encourage Engagement: Inspire readers to act. Whether it’s trying a new idea or sharing thoughts, make them feel motivated.

With actionable takeaways, your content not only informs but also guides, turning readers into doers.

7. Addressing Trending Topics

Addressing Trending Topics

Staying current is like catching the latest wave. It keeps your content fresh, relevant, and in tune with what readers want.

  • Stay Informed: Always keep an ear to the ground. Knowing what’s trending ensures your content stays timely.
  • Add Your Voice: While many might speak on a topic, your unique perspective can make it shine differently.
  • Engage Readers: Trending topics naturally attract attention. Addressing them invites more readers to join the conversation.

By tapping into what’s hot and happening, you make sure your content is not just another voice, but a voice that’s heard loud and clear.

8. Inclusive and Diverse Content

Creating content that speaks to everyone is like building a big, welcoming table where all are invited.

  • Be Open: Welcome a range of voices and perspectives. This richness adds depth to your content.
  • Stay Respectful: While covering various topics, always tread with sensitivity. It ensures everyone feels seen and valued.
  • Promote Unity: By being inclusive, you’re sending a message of unity and understanding, a beacon for readers to rally around.

With diverse and inclusive content, you open doors, inviting readers from all walks of life to engage, connect, and grow together.

9. Incorporating Data Visualizations

Incorporating Data Visualizations

Using visuals for data is like turning numbers into pictures. It helps complex information become easy and fun to understand.

  • Keep It Clear: Visuals should simplify data, not complicate it. Think of it as translating a tough language into a simpler one.
  • Stay Relevant: Make sure the visuals align with your content. They should serve as a spotlight, highlighting key points.
  • Engage the Eye: A well-designed chart or graph can capture attention and make readers more invested in what you’re sharing.

By turning numbers into visuals, you make your content more accessible, letting readers see the story behind the stats.

10. Interactive Elements

Interactive Elements

Adding interactivity to your content is like turning a book into a playground. It invites readers not just to see, but to participate.

  • Engage Actively: Interactive features, like poles or quizzes, invite readers to click and engage, making them part of the story.
  • Enhance Understanding: Interactivity can help break down complex topics. Think of it as hands-on learning, right from a screen.
  • Keep It Fun: While maintaining professionalism, remember that a touch of fun can make your content memorable.

By weaving interactive elements into your narrative, you transform passive readers into active participants, making your content a two-way conversation.

4 Common Elements of Host Blog Guidelines

When diving into the world of guest posting, think of host blog guidelines as the rulebook of a board game. They lay out the steps to ensure everyone plays correctly and has a good time.

  1. Word Count Restrictions: Just as some games have a time limit, many blogs specify how long or short they want the posts to be. This helps in keeping content crisp and to the point.
  2. Format Preferences: Blogs often have a certain style or structure they prefer. It’s a bit like following the layout of a puzzle, ensuring every piece fits perfectly.
  3. Linking Policies: Some blogs are particular about outbound links. Think of these as pathways in a maze, guiding the reader without leading them astray.
  4. Image Guidelines: Image guidelines include the size of the image, the dimension of the image. And sometimes bloggers also ask for the source of the image.

Remember, by respecting these guidelines, you not only ensure your content fits seamlessly but also foster a strong relationship with the host blog.

Factors to Consider While Selecting Host Blogs

Choosing the right host blog is like picking the best soil to plant a seed. It ensures your content grows, thrives, and reaches the right audience.

  • Relevance to Your Niche: Think of your content as a particular type of plant. It will grow best in soil that matches its needs. Similarly, your posts will resonate most on blogs that align with your area of expertise.
  • Blog Authority and Traffic: A well-tended garden attracts more visitors. In the same way, you’ll want to post on blogs that have a good reputation and a sizable readership. This ensures your work gets ample attention.
  • Engagement Metrics: Look for signs of life. Just as a garden filled with buzzing bees and chirping birds indicates health, blogs with active comments and shares show that the audience is involved and responsive.
  • Reviewing Past Guest Posts: Before planting, it’s wise to check the soil’s history. By reviewing previous guest articles, you get a feel for the kind of content the blog prefers and how yours might fit in.

Selecting the perfect host blog ensures your content doesn’t just exist, but flourishes and reaches the right set of eyes.


Choosing the right place to share your writing is like finding the perfect stage for a performance. The audience, the setting, and even the lights matter. 

Guest posting is a fantastic way to let your voice be heard, but remember, every stage has its rules. By picking blogs aligned with your message, respecting their guidelines, and crafting content they love, you set the stage for a standing ovation. 

So, the next time you pen down your thoughts, remember to give them the spotlight they deserve.

Frequently Asked Questions

What is guest posting and why is it important?

Guest posting involves writing content for another blog or website. It's crucial for expanding your audience, establishing authority, and building quality backlinks for SEO purposes.

How can I ensure my content fits a host blog's preferences?

Research the host blog's existing content. Understand their tone, style, and popular topics. Always adhere to their guidelines and aim for originality and high-quality research.

Why do host blogs reject guest post submissions?

Common reasons include mismatched content topics, subpar quality, failing to follow guidelines, or duplicate content. Ensuring uniqueness and aligning with the host's ethos improves acceptance rates.

How can I make my guest post more engaging for readers?

Incorporate storytelling, relatable scenarios, actionable takeaways, and relevant visuals. These elements capture attention and provide value, making readers more invested in your content.

What are some strategies that host blogs particularly appreciate?

Host blogs favor content that's original, well-researched, SEO-optimized, and provides actionable insights. They also appreciate engaging visuals, current topics, and interactive elements.

Ekta Chauhan

Ekta Chauhan

Ekta is a seasoned link builder at Outreach Monks. She uses her digital marketing expertise to deliver great results. Specializing in the SaaS niche, she excels at crafting and executing effective link-building strategies. Ekta also shares her insights by writing engaging and informative articles regularly. On the personal side, despite her calm and quiet nature, don't be fooled—Ekta's creativity means she’s probably plotting to take over the world. When she's not working, she enjoys exploring new hobbies, from painting to trying out new recipes in her kitchen.


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