SEO ranking is key to business success in 2020, but unfortunately, many business owners still haven’t grasped the dynamics of search engine marketing yet.  For starters, you should know that SEO keeps evolving. Don’t be surprised to see those successful strategies that were working the other day struggling to get you higher up the search pyramid today. You have to keep tabs on SEO trends and refresh your strategies to stay on top of your SEO. We have compiled some tips detailing what you should do and avoid to improve your SEO performance in 2023.

The Dos of SEO

1. Post Unique Content

Posting compelling content is one of the best ways to improve your SEO ranking. Make sure you are unique. Avoid plagiarized content as this will negatively impact on your ranking. Remember, a search engine like Google has the algorithms that will devalue duplicated content. Eventually, your site will drop in ranking as priority is given to sites that post unique content. So, work hard to enrich your content in a way that’s tailored to the end-user. It is not just about getting on well with SEO algorithms. You will also build an excellent fan base posting content that keeps users coming for more!

2. Stay Consistent

You just can’t post content once in a while and expect to hit the ground running on SEO. You need to use quality content consistently. It takes time and hard work. Eventually, you will start seeing Return on your Investments (ROI)

3. Use the right SEO Tools

SEO tools are so crucial in your SEO efforts. Fortunately, it is 2020, and there are many tools that can help you with your campaigns. For example, you can use the Google Keyword Planner to find the best keywords for your content. There are many other excellent SEO tools that can help you with other facets of your campaigns, like link building Analysis, Content Optimization, Rank Tracking, etc.

4. Establish Links with Social Media

Although there is no direct connection between SEO algorithms and social media, several brands are getting better ranking results with social media links. Links to social media means broader coverage and higher chances of getting visibility. Your website traffic will increase, and consequently, the SEO performance will grow. There is no clear indication of the effect of social links on SEO, but research shows that it does have an effect as Google also crawls social media for data.

5. Tailor your site for many devices

With the current advancements in technology, it is no secret that there is a massive rollout of mobile technology. Statistics show that more than 40% of adults use multiple platforms online. To effectively capture the diverse users, make sure your website is optimized for multiple devices. Simply check the search engine performance across a variety of devices and ensure that no common device is locked out from accessing your content.

6. Think about your Target Audience

Ultimately, knowing your target audience will help you know how to lure them to your website. You need to develop strategies to win attention from your target audience. You can put all efforts to ensure you rank well on SEO, but they will do little if you are not enticing the customer. It is essential to measure, rinse, and repeat.  For example, use web analytics tools to measure your progress and reevaluate the strategies you are using to capture more customers.

The Don’ts of SEO

1. Tricks

Unfortunately, there is no single certain trick that can effectively work for SEO 2020. Google and other search engines routinely update their algorithms, and most tricks will be discovered faster than you think.

Tip: Avoid black hat SEO strategies like spam comments that are against the guidelines of  Google.

2. Too Many Keywords

Keywords play a significant role in SEO ranking, although it has seemingly faded over the past years. Overusing them doesn’t necessarily mean the search engine algorithm will retrieve your content faster than others. Besides, forcing many keywords will downgrade the quality of your article and will hurt your relationship with the end user.

3. Long Loading Time

It’s natural for users to bounce off websites that take time to load. Users are impatient, they can’t tolerate slow loading sites, and they will flee to your next competitor. So, ensure you have speedy websites to give your customers an excellent experience that will grow your traffic and rankings.

4. Overlooking Voice Search

With technology frequently rolling out amazing things, you can’t underrate how trends like voice search are gathering momentum around.  Previous researches estimated that by the year 2020, 50% of all searches would be voice-based as opposed to written searches. In 2019, for example, 60% of all smartphone users had already shifted to voice searches. Well, it is time to optimize your website to accommodate the voice search and other technological trends!

Wrap Up

We haven’t exhausted all the Dos and Don’ts of SEO and beyond, but the guide will help you get better with SEO. Don’t forget to keep up with the trends or, better even, you can hire a dedicated SEO agency to help grow your site.

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