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Ahrefs vs. Semrush: Which SEO Tool Is Right for Your Business in 2024?

Ahrefs VS Semrush

Are you ready to take your SEO game to the next level in 2024? You will have multiple opportunities to increase your site visibility and ranking. It’s up to you what approach you follow. Then you need to choose the right tool for the job.

There are two big giants in the industry when it comes to SEO tools. These are none other than Ahrefs and Semrush.

They both offer different functionality and features to improve your site’s ranking.

But deciding on which tool is best for your business can be intimidating.

And that’s where this Ahrefs vs. Semrush comparison guide will help you make an informed decision.

So, let’s dig in!

What is Ahrefs?

Ahrefs is a popular SEO tool marketers and businesses use to improve a website’s search engine rankings.

It offers detailed features, including backlink analysis, keyword research, site auditing, and rank tracking.

Ahrefs’ backlink analysis tools are renowned for providing the largest backlink database in the industry, with over 25 trillion backlinks.


However, with Ahrefs, users can also analyze their competitors’ backlink profiles and track the growth of their own backlink profiles over time.

Techniques used for search engine optimization are evolving, and Ahrefs is one such strong tool that can help businesses and marketers remain ahead of the curve.

What is Semrush?

Semrush is an all-in-one digital marketing tool businesses, and marketers use to improve their online presence.

It provides various useful features, such as PPC analysis, keyword research, backlink analysis, content marketing tools, and site auditing.

It is so powerful that it gives users access to over 20 billion keywords. Other features like keyword difficulty analysis and grouping can give you an excellent online experience for making your site rank better quickly.


Semrush offers an intuitive interface and flexible reporting options; website owners can easily monitor traffic and other metrics over time. When it comes to enhancing a company’s digital advertising campaign, Semrush is an invaluable tool.

However, you need to go through every detail to compare these two tools. But if you are in a rush and don’t have enough time to read the complete article, here is the comparison table for you.

Ahrefs vs. Semrush: Comparison Table (2024)

ahref vs semrush comparison

Ahrefs vs. Semrush: Major Differences

Both Ahrefs and SEMrush offer a comprehensive set of features for SEO professionals and businesses. , there are some key differences between the two tools.

  • Semrush’s Keyword Magic Tool has a more extensive keyword database and a more advanced filtering system.
  • Ahrefs’ Keyword Explorer provides more accurate search volume data.
  • Semrush’s SEO Writing Assistant is a tool that helps content creators optimize their content for search engines.
  • Ahrefs’ Site Explorer is a robust backlink analysis tool that provides detailed information about a website’s backlink profile.

Depending on your business’s specific needs and budget, one tool may be more suitable than the other.

Ahrefs vs. Semrush: Detailed Comparison

Now is the time to compare these two giants in detail based on several factors. So, without further ado, let’s get started.

1. Dashboard Review

Ahrefs dashboard is designed with simplicity and user-friendliness in mind. When you log in, it shows a list of projects and other essential metrics such as Domain Rating (DR), URL Rating (UR), organic traffic, and backlinks.

Users can easily add a new project or access in-depth data by clicking on a specific project. The dashboard offers quick access to key Ahrefs tools, including Site Explorer, Keywords Explorer, Site Audit, and Rank Tracker.

Ahref Dashboard

Semrush dashboard is more detailed and visually rich than Ahrefs. It displays various widgets and panels, providing an overview of a website’s performance in terms of organic search, paid search, backlinks, and display advertising.

Users can customize the dashboard by adding or removing widgets according to their preferences. Semrush dashboard offers quick navigation to its core features, i.e., Domain Analytics, Keyword Analytics, Projects, and Reports.

Semrush Dashboard

2. Keyword Research

Semrush and Ahrefs are both powerful SEO tools that offer advanced keyword research capabilities. Here is a detailed comparison of their features:

  1. Keyword Database – Semrush has a larger keyword database than Ahrefs, claiming to have over 20 billion keywords in its database, while Ahrefs has around 10 billion.
  2. Keyword Difficulty Score – Both tools provide a keyword difficulty score to help users determine how difficult it is to rank for a particular keyword. However, the algorithms used to calculate this score are different. Semrush’s keyword difficulty score is based on a combination of factors, including the number of backlinks and the competitiveness of the search results. Ahrefs’ keyword difficulty score is based primarily on the number of backlinks to the top-ranking pages.
  3. Keyword Ideas – Both tools provide keyword ideas based on a seed keyword. Semrush’s Keyword Magic Tool offers more advanced filtering options than Ahrefs’ Keyword Explorer, allowing users to filter keywords by question-based queries, prepositions, and other modifiers. Ahrefs also provides an option to filter keywords based on the intent of the search.
  4. Search Volume Data – Ahrefs’ search volume data is generally considered to be more accurate than Semrush’s. Ahrefs uses clickstream data to estimate search volumes, while Semrush relies on a combination of data sources.
  5. Keyword Tracking – Both tools allow users to track their keyword rankings over time. Ahrefs’ Rank Tracker provides more detailed data on keyword ranking positions and estimated traffic, while Semrush’s Position Tracking tool provides more customization options for tracking keywords.

Semrush is known for its content marketing and PPC optimization capabilities, while Ahrefs is a superior choice for backlink analysis and competitor research.

3. Competitors Analysis

Ahrefs and Semrush are both powerful tools for competitor analysis.

  1. Backlink Analysis – Ahrefs is known for its advanced backlink analysis capabilities, providing detailed information about the quality and quantity of competitors’ backlinks. Semrush also offers backlink analysis but has a more limited backlink database.
  2. Competitive Research – Ahrefs is best for competitor research than Semrush as it provides more detailed information about competitor backlinks, organic traffic, and keyword rankings. Semrush, on the other hand, has a broader range of tools for content marketing and PPC optimization.
  3. Domain Comparison – Ahrefs provides a domain comparison tool, which allows users to compare up to five domains side-by-side, including a comparison of organic traffic, backlinks, and other metrics.
  4. Content Gap Analysis – Semrush offers a content gap analysis tool, which allows users to identify gaps in their content strategy compared to their competitors. Ahrefs also provides a similar feature, but it is more focused on identifying the top-performing content of competitors.

4. Rank Tracking

  1. Accuracy – Both tools claim to provide accurate ranking data, but Ahrefs’ data is more reliable. Ahrefs uses its web crawlers to collect ranking data, while Semrush relies on third-party data sources.
  2. Frequency of Updates – Ahrefs updates its ranking data daily, while Semrush updates it weekly. This means that Ahrefs provides more up-to-date information on keyword rankings.
  3. Mobile Rankings – Ahrefs provides separate data on mobile and desktop rankings, while Semrush does not distinguish between the two.
  4. Keyword Grouping – Semrush’s Position Tracking tool allows users to group keywords by tags, which can be useful for organizing and analyzing data. Ahrefs does not offer this feature.

Ahrefs certainly is more reasonable when assessing accuracy, while Semrush provides more customization options for tracking keywords.

5. Backlink Analysis

  1. Backlink Database – Ahrefs is known for having the largest backlink database in the industry, claiming to have over 25 trillion links. Semrush also has a large backlink database but is not as extensive as Ahrefs.
  2. Backlink Analysis – Both tools provide detailed information on backlinks, including the number of backlinks, referring domains, and anchor text. However, Ahrefs provides more detailed data on the quality and authority of backlinks, including domain rating and URL rating.
  3. Competitor Analysis – Ahrefs is generally considered to be better for competitor research and backlink analysis. Its Competing Domains feature allows users to compare their website’s backlink profile to that of their competitors.
  4. Link Building – Both tools offer link-building features, including link prospecting and outreach. Semrush’s Link Building tool is more focused on outreach, while Ahrefs’ Link Intersect tool allows users to find websites that are linking to their competitors but not to them.
  5. Broken Link Analysis – Both tools provide a feature to identify broken links on a website. However, Ahrefs’ Broken Link Checker is more comprehensive and allows users to find broken links on external websites as well.

6. Customer Support

  1. Customer Support Channels – Semrush and Ahrefs offer customer support through email, live chat, and phone. Ahrefs also offers support through social media platforms like Twitter and Facebook, while Semrush offers support through a dedicated community forum.
  2. Knowledge Base – Semrush has a comprehensive knowledge base that includes articles, tutorials, and video guides. Ahrefs also has a knowledge base that includes articles and tutorials, but it is not as extensive as Semrush’s.
  3. Training and Onboarding – Both Semrush and Ahrefs offer onboarding and training resources to help customers learn how to use their tools effectively. Semrush offers a certification program for users, while Ahrefs provides access to a range of tutorials and webinars.
  4. Customer Reviews – Both tools have positive customer reviews, with customers praising their customer support and helpfulness.

7. Pricing

Pricing is an important consideration for businesses and SEO professionals when choosing between SEMrush and Ahrefs. Both tools offer a variety of pricing plans to accommodate different needs and budgets.

  1. Ahrefs Pricing – Ahrefs offers four pricing plans: Lite, Standard, Advanced, and Agency. The Lite plan starts at $99/month, while the Agency plan costs $999/month. Each plan offers different levels of access to features such as backlink analysis, rank tracking, and competitor research.
  2. Semrush Pricing – Semrush offers three pricing plans: Pro, Guru, and Business. The Pro plan starts at $119.95/month, while the Business plan costs $449.95/month. Each plan offers different levels of access to features such as keyword research, content marketing, and PPC optimization.
  3. Free Trials – Both Ahrefs and Semrush offer free trials, but the length of the trial and the features available vary. Ahrefs offers a 7-day trial for $7, while Semrush offers a 7-day free trial with limited access to features.
  4. Add-Ons – Ahrefs and Semrush offer additional add-ons, such as additional users, projects, and reports, for an additional cost.

All in all, Ahrefs and Semrush have similar pricing structures, with Ahrefs being slightly more expensive for the same level of features. However, the user’s specific needs will determine which tool is a better value.

So, Which Tool Is Right for Your Business in 2024?

As discussed above, selecting the right SEO tool for your business depends on your needs and funding. If backlink analysis is your top priority, Ahrefs is the better option.

On the other end of the spectrum, if you need a more comprehensive SEO tool with a wide range of features, including site auditing, Semrush is the more suitable choice.

However, pricing is also worth considering, as Ahrefs is slightly more affordable than Semrush. Furthermore, Semrush offers a free trial, which can help you determine if it is the right tool for your business before committing to a paid plan.

All-in-all, both Ahrefs and Semrush are excellent SEO tools that can help you optimize your website and improve your search engine rankings. It is equally important to evaluate your specific needs and budget before deciding.

Happy Growing!

Ahrefs vs. Semrush: Final Thoughts

Choosing the right SEO tool for your business is essential. It can help you improve your website’s search engine rankings and drive more traffic to your site. However, choosing an SEO tool can simplify several things on the go. Ahrefs and Semrush, for that matter, are two of the most popular SEO tools on the market, each with its own unique features and benefits. According to a recent survey, 60% of SEO professionals use Ahrefs, while 40% use SEMrush. But which one you choose certainly boils down to your business requirements. So, choose wisely.


FAQs Related to Ahrefs vs. Semrush

What are the main differences between Ahrefs and SEMrush?

Ahrefs excels in backlink analysis and keyword research, whereas SEMrush offers a more comprehensive suite of tools, including PPC and social media analytics. Ahrefs is known for its extensive backlink index, while SEMrush has a slight edge in keyword data.

Is Ahrefs or SEMrush better for beginners?

Both tools offer user-friendly interfaces, but SEMrush has a more comprehensive set of features and learning resources, making it a better choice for beginners looking to explore various aspects of SEO and digital marketing.

Which tool is more cost-effective, Ahrefs or SEMrush?

Pricing for both tools is relatively similar, with Ahrefs starting at $99/month and SEMrush at $119.95/month. Ultimately, the most cost-effective choice depends on your specific needs and which tool's features align best with your goals.

Can I use both Ahrefs and SEMrush together for my SEO strategy?

Yes, many professionals use both tools to leverage their respective strengths. Ahrefs' backlink analysis and SEMrush's extensive keyword data can complement each other, providing a more comprehensive understanding of your website's SEO performance.

Sahil Ahuja

Sahil Ahuja

Sahil Ahuja, the founder of Outreach Monks and a digital marketing expert, has over a decade of experience in SEO and quality link-building. He also successfully runs an e-commerce brand by name Nolabels and continually explores new ways to promote online growth. You can connect with him on his LinkedIn profile.


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