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How to Use Guest Posting for Natural Link Building

How to Use Guest Posting for Natural Link Building

Guest blogging is one of the oldest and effective strategies to create natural links targeted for better SEO ranking.  You are probably wondering how guest posting can help in natural link building. Well, let us expound more on this.

What’s Guest posting & how to do it Right

For starters, guest posting is a technique where a website owner invites guest bloggers or authors to post on their blogs. By publishing content as a guest blogger, you can be given an avenue to get access to a new audience, and you can even get backlinks to your own site.  It is a win-win situation for you and the blogger. It will translate to more traffic, leads, brand awareness, improved reputation, plus it is good for SEO. Remember, Google uses backlinks as a ranking signal for reputation thus, guest posting can help you grow your rankings. Let us now look at how to use guest posting as a strategy to grow your backlinks naturally.

Choose Guest Blogs Wisely

You should know that not all blogs have the same authority, and also not all the authoritative sites are right for you. It is better for you to source for a few useful, authoritative sites than to guest blog on many top sites that add no value to your website. You are also better off settling for a site that is in line with the service you are offering. 

Of course, you can post lots of quality and highly captivating content, but if it falls on the wrong audience, then your posts become irrelevant. Review the performance of the site and make sure it is worth guest posting. You can use metrics like the Domain Authority (DA) index, the size of social followers, users’ activity, and the nature of readers, etc. If you want to create long-term relationships with bloggers and get the returns you are looking for, then you better take time to research. 

Tips:

 

  • Use search operators to help you find guest blog opportunities on Google. For example, you can search something like sports “submit a guest post”
  • Find out about top bloggers in your industry
  • Use tools to do a backlink analysis of your competitors and find out where they post content.
  • You can also search for guest blog opportunities on social networks
  • You can also check out for resources that syndicate the blogs that accept guest posts

 

 

Grab the Editor’s Attention

Guest blogging on prestigious sites can prove a hard nut to crack. In fact, you stand a slim chance on most sites with very high DA. So what’s the trick then? Simply try to grab the attention of the editor in a way that it becomes extremely hard for them to ignore your content. This needs a dose of creativity. 

For example, do research and understand what topics get more attention. Once you have settled on the best topics, it’s time to put pitch to the blogger. You can pitch directly to the editor instead of the business. You can tell the editor about your profile, and this can help you create ties that can win your favor and priority for approval. As part of the research, try to know other people who have been guest posting on the website. Spy on them and learn a thing or two from their posts and website that can help you get a chance to guest blog.  

 

Create Content that Attracts Readers

Guest blogging intends to build a pathway for users of other websites to visit your website too.  This is nothing but luring them into your product or services. You ought to create quality posts that place you as an authority. Always keep in mind that readers are often online looking for solutions. So, give them the best solutions to stand a cut above the competition. 

It also helps if you have an eye-catching headline that grabs the attention of the reader. Again, this is where you have to get creative. You will need to use proper content wording and length to attract more customers to read on and perhaps generate traffic to your site.

Reply to Comments on your Post

Bear in mind that guest posting aims to create a long-lasting relationship. You need to engage your audience by answering their questions effectively. If you show them that you are active, readers will associate you with reliability. Eventually, your conversion rates and reader engagement will rise. 

Evaluate Your Performance and be Patient

You need to keep evaluating the efficacy of your guest post campaigns and keep fine-tuning your approach. After all, you want to know how your guest posting strategy is impacting your website. That said, you need to know that formidable partnerships don’t happen overnight. Exercise patience and give it meaningful time before anything substantial materializes. Also, integrate your guest posting strategy to other approaches to help grow your SEO.  

Wrap up

In a nutshell, guest posting is one of the most useful SEO strategies that still work! You can use guest posting techniques to grow backlinks to your site. Remember, high-quality backlinks alone will not get you to page one of Google. You should use a blend of SEO strategies to help grow your rankings.  

DOS AND DON’TS of SEO

THE DOS AND DON’TS of SEO in 2020

SEO ranking is key to business success in 2020, but unfortunately, many business owners still haven’t grasped the dynamics of search engine marketing yet.  For starters, you should know that SEO keeps evolving. Don’t be surprised to see those successful strategies that were working the other day struggling to get you higher up the search pyramid today. You have to keep tabs on SEO trends and refresh your strategies to stay on top of your SEO. We have compiled some tips detailing what you should do and avoid to improve your SEO performance in 2020.

The Dos of SEO

Post Unique Content

Posting compelling content is one of the best ways to improve your SEO ranking. Make sure you are unique. Avoid plagiarized content as this will negatively impact on your ranking. Remember, a search engine like Google has the algorithms that will devalue duplicated content. Eventually, your site will drop in ranking as priority is given to sites that post unique content. So, work hard to enrich your content in a way that’s tailored to the end-user. It is not just about getting on well with SEO algorithms. You will also build an excellent fan base posting content that keeps users coming for more!

Stay Consistent

You just can’t post content once in a while and expect to hit the ground running on SEO. You need to use quality content consistently. It takes time and hard work. Eventually, you will start seeing Return on your Investments (ROI)

Use the right SEO Tools

SEO tools are so crucial in your SEO efforts. Fortunately, it is 2020, and there are many tools that can help you with your campaigns. For example, you can use the Google Keyword Planner to find the best keywords for your content. There are many other excellent SEO tools that can help you with other facets of your campaigns, like link building Analysis, Content Optimization, Rank Tracking, etc.

Establish Links with Social Media

Although there is no direct connection between SEO algorithms and social media, several brands are getting better ranking results with social media links. Links to social media means broader coverage and higher chances of getting visibility. Your website traffic will increase, and consequently, the SEO performance will grow. There is no clear indication of the effect of social links on SEO, but research shows that it does have an effect as Google also crawls social media for data.

Tailor your site for many devices

With the current advancements in technology, it is no secret that there is a massive rollout of mobile technology. Statistics show that more than 40% of adults use multiple platforms online. To effectively capture the diverse users, make sure your website is optimized for multiple devices. Simply check the search engine performance across a variety of devices and ensure that no common device is locked out from accessing your content. 

Think about your Target Audience

Ultimately, knowing your target audience will help you know how to lure them to your website. You need to develop strategies to win attention from your target audience. You can put all efforts to ensure you rank well on SEO, but they will do little if you are not enticing the customer. It is essential to measure, rinse, and repeat.  For example, use web analytics tools to measure your progress and reevaluate the strategies you are using to capture more customers. 

The Don’ts of SEO

Tricks

Unfortunately, there is no single certain trick that can effectively work for SEO 2020. Google and other search engines routinely update their algorithms, and most tricks will be discovered faster than you think. 

Tip: Avoid black hat SEO strategies like spam comments that are against the guidelines of  Google.

Too Many Keywords

Keywords play a significant role in SEO ranking, although it has seemingly faded over the past years. Overusing them doesn’t necessarily mean the search engine algorithm will retrieve your content faster than others. Besides, forcing many keywords will downgrade the quality of your article and will hurt your relationship with the end user. 

Long Loading Time

It’s natural for users to bounce off websites that take time to load. Users are impatient, they can’t tolerate slow loading sites, and they will flee to your next competitor. So, ensure you have speedy websites to give your customers an excellent experience that will grow your traffic and rankings. 

Overlooking Voice Search

With technology frequently rolling out amazing things, you can’t underrate how trends like voice search are gathering momentum around.  Previous researches estimated that by the year 2020, 50% of all searches would be voice-based as opposed to written searches. In 2019, for example, 60% of all smartphone users had already shifted to voice searches. Well, it is time to optimize your website to accommodate the voice search and other technological trends!

Wrap Up

We haven’t exhausted all the Dos and Don’ts of SEO and beyond, but the guide will help you get better with SEO. Don’t forget to keep up with the trends or, better even, you can hire a dedicated SEO agency to help grow your site. 

How to Write a Blog Post

How to Write a Blog Post

Blogging is an incredibly valuable tenet in marketing, keeping in mind that people are always looking for valuable information online. The question is, how do you create and attract people to read your blog? Do people still care to read blogs in this age where content is being simplified to podcasts, infographics, and video blogs? The answer is yes, they do! Numbers don’t lie, and stats show that 72% of internet users read blogs regularly. We have compiled a quick guide that will help you know how to write compelling blog posts and grow your audience.

Do you really need a blog?

Before we delve more in-depth on how to write a blog, you are perhaps asking yourself if you really need to invest in an excellent blog. Well, if you are thinking of growing your business by establishing authority in the market, then this is one of the best ways to go. That’s not all. There many benefits of putting up blog content on your business site;

  • It enables you to establish authority in your sector
  • It develops and strengthens relationships with existing and new customers.
  • It helps drive traffic to your website 
  • Blog posts are good for Search Engine Optimization (SEO)

How to write a good blog-checklists and techniques

For starters, for anything to be good, you must invest time doing it. That’s why before you create blog posts for your site, you ought to research.  

Create a basic outline

Now that you have possible topics from your research, choose a theme, then draft a basic outline. You need one main topic and subtopics to help your audience understand the main topic better. For example,

Theme sample: Style and fashion trends during winter

Topic sample: Cheap and creative ways to style your sweaters

Subtopics samples:  

  • how to style one sweater differently
  • where to buy cute cheap sweaters
  • how to DIY a sweater at home

Get it right in the first two lines

Most people decide whether they will finish reading the article by just skimming over the first paragraph. Remember, readers nowadays don’t have a huge attention span, and you are competing with other blogs as well. You need to capture their attention right from the intro and keep them glued to your content.

Tip: You can use tailored statistics, thought-provoking questions, or interesting facts to draw your audience into the article. 

Length

Generally speaking, there is no rule for how long your post should be. However, you need to write more than 300 words to show search engines that it is a well-researched resource. 

Tips:

  • Use subheadings and bullet points to enhance readability
  • Use images, video, infographics, or illustrations to help keep them enticed.

References

Adding a good reference will add credibility to your post. Use sources that are credible as your source of information. It will also help improve SEO. Talking of SEO, let us look at how you can now optimize your site for the search engines. 

Writing for SEO

Use your keywords wisely 

Part of the research you should do is to find relevant keywords in your industry. There are many tools that can help you find the right keywords to use. A good example is the Google Keyword Planner. You can also use tools to help you spy on your competitor keywords and fine-tune your content better. 

Tip: Avoid putting keywords everywhere on the post to the extent that it bores the reader. Add them naturally and use them in your title tags, header tags, Alt image tags, etc. 

Link to and from your posts

You want to generate traffic, and links will also help. Ensure you add links internally to other related posts on your website. You should also add links to the top reference sources you used on the post. This will help you grow your site structure and improve your SEO rankings as well.

What’s next?

Add a compelling call to action

The next step will depend on what you wish to achieve with your post. For example, are you looking for page views, page visits, or for your audience to buy a product? You can add a Call to Action (CTA) at the end of the post. Keep the CTA clear and short to the point. Don’t forget to also show some urgency to try and sell!

Go back to your headline

Most of the time, after writing a post, you might realize that you need to change the headline. No problem, go ahead. Ensure it flows and marries well with the content, and you are good to go!

Proofread your blog post

As a rule of thumb, read through for spelling mistakes, grammar punctuation, etc. It is always a good idea to have someone else also proofread if you can. You can also use tools like Grammarly and the likes to help you edit your content.

Schedule to post it

You want all the hard work to go noticed, right? Scheduling a post will do that. Timely content or news provides excellent performance in terms of traffic. So, pick the right time to publish the article. 

Share your blog post

Once the article is live on your site, it is time to draw attention and generate a buzz by sharing around with your audience on platforms like social media. Ensure you also make it easy for users to share the blog posts on your site. 

Link Building Diversity in 2020, Should I Diversify My Link Signals?

Link Building Diversity in 2020, Should I Diversify My Link Signals?

There are several metrics that play a crucial role in SEO in 2020, and backlinks is growing to be one of them. If you are new to the world of SEO, then backlinks are simply referenced pathways from sites that direct users or search engines to other relevant sites for content. High-quality backlinks from top sites will vouch for you, essentially telling the search engine bot that you are a reputable site. 

So, how can you obtain good backlinks to improve your website? Well, the answer is to be creative and add diversity to your link building strategy. Let us walk through some of the best ways to build link diversity in 2020.

Brand Mentions

One of the best ways to get build links at affordable rates is to curate for those sites that have either mentioned you directly or indirectly on blogs or news sites. Once you trace them, you can try and liaise with them to add links to the mentions. If it is a product you are selling, then let them link your product platform. If it is about your research, let them link it to your research page and so forth. This way, you can diversify your links inexpensively and reach a wider audience on the web.  

Appear in the News

Appearing in mainstream news is obviously expensive, but you need to think outside the box on how you can get coverage. It doesn’t necessarily mean that you should appear on the most prominent platforms or occupy the significant news item. Just try to feature even if it means as a snippet. One way to seek news coverage cheaply is to create a story worth coverage by the media. Be creative and make a unique story about your product, certain behaviors related to your business, or various research you have conducted. Just be compelling enough to grasp news attention then seize the opportunity to cover your product and build links!

Guest Posts

Guest posting is still very effective for SEO in 2020. Yes, it is also one of the cheapest ways of positioning yourself as an authority in your niche, getting traffic, and quality backlinks.  The best place to start is to find those top blogs that accept guest posts. You can do a search on Google, social media, and the likes. Once you find the bloggers around the web who accept guest posts, do research to find the content that resonates well with the audience. You can also hire a white-label SEO agency to help you do blogger outreach that will grow your rankings.

Watch your Competitor’s Strategies

Learning is a continuous process, and you can learn from anyone in the industry, including your competitors. Why not try to find out about the link building strategies employed by your competitors? You can grab some ideas, fine-tune them, and use the strategies to your advantage. There are several ways that you can use to spy on your competitor strategies. For example, you can search for something like a link:domain.com -domain.com “guest post” on Google replacing the domain with the competitor’s domain. You can also use backlink analysis tools to help find out more about your competitors on the web. 

Citations

Citations are another effective way to build links on the web in 2020. Citations are a mention of your brand name, phone number, or address on the web. You want to ensure that you have a digital presence by building mentions of your business in places like Google My Business, Facebook, Twitter, Linkedin, Yelp, FourSquare, Yellow Pages, etc.  

Comment on blogs

Putting your comments on active blogs is another good strategy for diversifying your backlinks. The key to leave genuine comments where you can grab the attention of the author rather than just spamming.  Some people tend to dismiss no-follow links, but they can help you grow your links. Although the followed links are significantly important in building backlinks, make sure you have the right balance between the no-follow and follow comment links.

Use a variety of Anchor Texts

Using the same anchor texts on different links is not just boring, but it will also look like a spam tactic.  If you are to create high-quality backlinks, try to research and creative to use diverse word combinations even for the same links.

Tip: Play around with synonyms to avoid being flagged by search engines for dark tactics to grow your site. 

Internal Links

Although this strategy is more often overlooked, it is no doubt still a useful technique in driving more traffic to your website in 2020. Internal links will help your users to easily navigate through the resources available on the website. It is also part of a good site structure that makes it easy for the search engine spider to crawl your site. 

Wrap up

Diversifying your link signals will have a huge impact on your reach and SEO rankings. You ought to know the right strategies will help you grow. We hope the strategies we have covered will give you the right skeleton to get started in building the link diversity in 2020. 

Things to Consider Before Hiring a Link Building Company

Things to Consider Before Hiring a Link Building Agency

Links have always been an important part of SEO for business. Now, if you are considering outsourcing your website’s link building services, you will likely come across many companies offering the services. However, you need to be aware that there are agencies that can do more harm than good to your website’s SEO ranking. You need to find an agency that can make your website high rank by following ethical white hat link building techniques that work. Let us cover some of the key criteria you ought to keep an eye on before hiring a link building company.

Agency’s pricing

For starters, higher pricing doesn’t necessarily mean top draw quality. Most of the large link building companies will charge you more because they have a large office, overhead costs for events, and employees they need to pay and the likes. So, you are likely to pay a higher retainer for a larger agency. While that is not inherently bad, you need to make sure that you know what you are paying for in your link building campaign.

There are actually some marvellous small agencies who can do a great job on your website at a lower cost. In fact, smaller agencies tend to be more agile than the bigger agencies. Take your pick but all in all, you need to determine how much you are paying for the services and whether you will get the anticipated results. 

Agency experience in link building

You will want to work with a company or consultant who has significant experience with link building for clients like you. Find out if the agency has a team whose specialty is link building. An experienced agency will have the industry knowledge and connections that will help you build links fast. You might end up paying more, but it is certainly worth the experience you are getting. Then again know what you are paying for before hiring a link building agency. 

The agency’s strategy

Strategy is essential to any link building company. You might not be a digital marketing pro but it is good to ask questions to ascertain that the partner agency has sights on how to grow your backlinks. For example, you can ask, what are the 10-20 keywords they want to rank for?  Who are your top competitors they are looking to beat? 

Well, a good paid link building agency should be able to give you an overview of their plan to get you results. 

Track record

Talking of results, does the agency have a history of delivering to clients? The best link building agencies in the market should at least have a portfolio of how they have assisted similar companies or businesses in link building and produced the desired results. A point to note though, there are some clients who sign non-disclosure contracts with the link building companies. In other words, the agency may not be able to disclose a lot to you, but they should at least prove they are good at what they do! 

When it comes to building high quality backlinks, you should focus on using a variety of tactics. A good link building service provider will offer links from many different places and through different techniques. Some services you can expect from a link building company include guest posting, citation building, social media content and video creation, etc. So, try to find out the white hat tactics they will use in growing your links. 

Tip: Remember to put more emphasis on the quality of the links created by the link building service provider. Don’t focus on getting just quantity from the agency. 

Support services

Last but not least, you should be able to reach your link builder once you sign your contract to set the ball rolling. You should find out first if they have open channels for communications, through which you can always reach them. Make sure that the agency has active correspondence with the clients in case you have questions associated with the active campaigns for your business. 

Customer service and responsiveness are key decision making points when it comes to outsourcing SEO services. Make sure your link building service provider can give you omni-channel support you desire as a customer. You should also be able get periodic reports on the progress of your campaigns. You should even get an experienced contact person in the agency that will be able to give you the right support services. 

Wrap up

Hiring a jig-saw fit link building services agency requires that you take your time. It requires that you consider many factors like the previous work and track record, the support services, the plan to get you the desired results and much more. It is essential that you pick the right partner if you are to reap results from the investments you put in growing your site and business!   

How to Rank Higher on Google in 2020

How to Rank Higher on Google in 2020

Someone once said-“The best place to hide a dead body is page 2 of Google search results”. As a business you are either on the first page of Google or you literally do not exist at all. Yes, sites on the first page get a whopping 95% of search traffic! That is why SEO is now a vital part of business. But how do you rank your site higher in 2020? To answer this, let us look at some of the techniques you can use to get your website to the very top of the search pyramid. 

Prepare your site for voice search

Voice search has already nestled comfortably into many people. An example of voice search technology is Google’s assistant. As this technology becomes more prevalent, you will need to consider how voice search will affect your SEO efforts. 

Optimizing voice search involves using more or less “natural” phrasing in content. Think of it this way the site visitors will say something like this when using voice search: “what is the best hosting for blogs this year?” This question is a bit longer and also comes out so naturally while speaking, as opposed to typing something like, “best hosting blog” on a search engine. Thus, you will need to consider optimizing your content for long-tail words to be ready for voice search. This will make it easier for search engine users to find you as the tech takes shape.

Optimize your site for speed

Loading times is still a massive key to ranking higher in 2020. Remember, many internet users look for more convenience when they do a search online. So, increasing the speed of your site by reducing loading time and latency will lead to improved site ranking on the Google search results page. The Google spider has been known to factor this in the content ranking algorithm.

There are many ways to improve your site load speed including implementing content caching, optimizing the media files on your site through compression, minifying CSS, JS & HTML, cutting on redirects,  optimize server performance, using a CDN to distribute your load, etc. 

Make your content stand out.

Content is still king in ranking higher on Google. You ought to ensure that your content is always educative, unique and up to date. Whether they are videos, infographics, or blog posts, you should create personalized content that is targeted at a given audience. Remember, customers want solutions when they do a Google search. Always make good use of such tools as image editors, grammar checkers, or paraphrasing tools. They will help boost the quality of your content you churn out. 

You should also generate great content for guest posts and link building campaigns. In fact, backlinks from other reputable sites are another huge factor in ranking higher on Google in 2020.

 

Choose the right keywords

You might have the best content strategies but you also need proper keywords to rank high. The key is to focus on the user intent. You need to think about the content that the user is looking for in order to determine where to position the keywords. To accomplish this, it is crucial to consider the following aspects when selecting keywords:

  • Opt for keywords associated with the content you want to rank 
  • Enrich the text with synonyms of those keywords
  • Include long-tail words
  • Check your competition as you pick keywords for content

Make sure your site is secure

Google also factors in web security in ranking sites. The goal is to encourage sites to switch to HTTPS, a secure version of the hypertext transfer protocol (HTTP) that protects web users. You can switch by installing a Secure Socket Layer (SSL) certificate on your web server. The SSL ensures that information exchanged between your website and its visitors is secured or protected from third parties. 

Track your site rankings

Rankings are dynamic meaning you will have to keep rinsing and repeating your approach. You have to keep assessing how you rank on the search engine from time to time. This will enlighten you on the areas you can improve on. You can always take advantage of some great free and paid tools to help you keep checking your ranking and performance including Ahrefs, AccuRanker, SEMrus, etc 

Figure out why you are being outranked by competitors

Your webpages might be outranked for many reasons. However, that shouldn’t discourage you. Don’t panic! Try to find out why your competitors are beating you or perhaps why rankings dropped:

  • Look at the kind of content and strategies that your competitors are using. That will give you an idea as to why they are ranking higher than you do
  • Check out if there are reasons why your site isn’t ranking higher despite the efforts you put. For example, check if there are technical errors, content changes, Google Penalty, or a change in ranking algorithm that is pegging back your efforts

Wrapping up

In a nutshell, ranking your business website higher on Google will translate to higher conversions and profits. In this regard, you need to put in work to get to the first page of Google. Better even, seek help from a reputable SEO or link building agency that can help grow your performance faster!  

How to Choose a White Label SEO Reseller Service

How to Choose a White Label SEO Reseller Service

SEO is one of the best digital marketing strategies, a feat that has seen a rising demand for SEO agencies. It is common to find SEO agencies with their hands full, and frankly, it can be difficult to cope. The last thing you want is to deliver poor quality services that can hurt your business. The best approach in such a scenario is to get a helping hand from white label SEO resellers. That said, choosing the right reseller is crucial if the partnership is to work out. We have compiled a quick guide to help you pick the right white label SEO service for your agency.

Scalable SEO reseller program

You should seek to identify a company that has a strategy for scaling up. Of course, one of your goals as a business is to grow. As such, your partners can also affect how scalable your agency becomes. For a white label SEO reseller, it is advisable to choose a company that has a vast pool of resources to ignite and maintain the growth of your client businesses

Proper feedback reports to clients

Your clients are more interested in their progress reports. They need to understand how their sites are doing in terms of traffic. They also want to see that they are getting value for their investment. As such, you should get the white label SEO Company to provide the right progress reports to you. 

It is crucial that you pick a company that uses some of the tech in your industry for better performance. You should even find out if the company has developed its own tailored tools to improve reporting to clients.

 

The customer service

Customer service is a great aspect of business success. Good customer service will help in retaining your customers. Consequently, your business will stay afloat despite the high competition in the SEO business world. You should hire a company that provides on-time SEO technical support. Also, pick an SEO reseller company with trained, timely, and reliable customer service.

The answer to how fast the customer support team responds to your queries will determine the company’s customer service. You want an SEO reseller company that will respond to issues fast. When your clients pose questions touching on SEO, they expect fast answers and solutions.  If the reseller responds to your queries on time, then you will be able to relay the same information to your clients, fast. As a result, you can expect faster growth and good reviews from your clients, leading to return customers and referrals.

Trendy SEO reseller

SEO marketing is an ever-evolving concept, unlike the traditional paradigm of marketing. As such, yesterday’s trends may be too old for today. So, pick an updated SEO reseller company based on how aware they are of current SEO trends. Try to vet on their knowledge on SEO concepts fast. You can ask to see their physical, operational office as well. That might point you to the capacity they have to handle the clients you may transfer to them. 

Delivery speed

Find out how fast the white label reseller company can get the work done. Pick a white label reseller that has a fantastic turn-around time. A white label reseller company taking a considerable short time will help build clients’ trust in your services. Consequently, this will strengthen the reputation of your brand, making it stand out among the competition. 

Location of the company

Many SEO companies tend to have their offices in other countries. Your business may not develop as intended, especially if rapid expansion is at the center stage in your plans. Search for a company with which you can create a good working relationship and set clear goals together. You want a partner within your time zone so that you can set objectives and achieve them together. Besides, you will be assured of the convenience and smooth running of your company if your working times overlap.

Track record in SEO

You want an agency that knows how to get things done. Well, try to find out about the track record for the previous clients. Can the agency show you their link building and SEO strategy for clients, and the results yielded? You want to make sure that the company you are going to be doing a lot of SEO business with potentially is reliable and can back up their claims. You should not fall trap of companies who claim to be the best at SEO but end up disappointing you.

Wrap up

We hope you picked up a thing or two about outsourcing services from white label SEO resellers. As a rule of thumb, pick a reseller that you can trust with your clients. Remember, acquiring a new customer can cost you up to five times more than keeping existing ones!

Benefits of Hiring a Link Building Company

Benefits of Hiring a Link Building Company

As a business owner, your biggest goal is to stand out in the highly competitive business world to grow your brand. You might have such a nice idea or product, but you ought to work harder to sell it to the target consumer in a competitive space. One of the best ways to sell your brand is to tap into the power of Search Engine Optimization, otherwise known as SEO. You want to rank your business on page one of Google to improve conversion rates and sales. Now, one clever technique is to improve your links with top sites around the web by hiring a link building company. Let us expound more on the benefits of hiring a link building company for your business. 

Get to page one on Google!

For starters, you should know that Google ranking algorithm factors in links to your site as a measure of authority. So, the biggest goal behind developing links is to help your company improve through Search Engine Optimization (SEO) rankings. One of the best ways to achieve this is by generating content with specific keywords you want to rank higher with corresponding backlinks to your site. 

The idea behind this is quite simple. The more links you have for a specific keyword, the higher search engines regard your site for that query. The top sites will basically vouching for you as the search engine spider builds results for queries.

Build traffic to your website

A link building company can help you draw traffic from other reputable sites through backlinking. What this means is that traffic to your site can be generated organically when keywords on your website are linked to other reputable websites with a high domain authority. 

More importantly, is that good backlinking strategy ensures the connection exists forever. So when readers of the posts click on the URL or the search for the keywords, they can always be redirected to your site. That can help increase your site visitors in the long term, who you can convert into potential clients or customers.

Improve your brand visibility

A good link building company will give your site greater visibility by linking it to the guest posts. As a result, brand visibility will provide your company a leg up on competitors. The agency will work to link guest posts on websites and blogs that have something in common with your business. For example, if you sell athletics shoes, the link building agency will link your site to guest posts on a fitness company or a running app’s blog. Consequently, this will direct the audience with similar interests to your site. Again, it will improve your odds of converting visitors to customers!

Establishing your brand as an authoritative voice

For your brand to stand right at the top of the hierarchy in your industry, you can consider the services of a SEO link building agency. They will help establish a sustained link building strategy that will help your brand emerge as an authority voice in your industry niche. Remember, the more content you deliver, the more you grow as an authority in your niche.

Better information and higher quality content for readers

One of the critical advantages of link building is the fact that your readers will always enjoy high-quality content. Yes, the right link building agency will help generate content that are informative, educational, etc. It will help add value to the target consumers.

Highly educative content will keep site visitors keep coming back for solutions. This way you will increase your sales.

Build relationships

Building high-quality links requires that an agency reaches out to other top businesses. Although the primary focus for reaching out is to improve your site link, there are other benefits that you will trickle down to your business. Well, you can foster long-term relationships that are mutually beneficial to both businesses. You can even other useful forge partnerships that will grow your brand.

Save on marketing costs

Last but not least, investing in a link building agency is far cheaper than many other forms of marketing. In traditional marketing, for example, you have to invest a lot without a clear way of measuring Returns on Investments (ROI). In link building, you can invest in acquiring a link then get backlinks as long as the links are valid. It is also easier to measure if your campaigns are generating any leads and even fine-tune your approach.

Wrap up

Link building has grown to be an essential part of growing business sites in the world of SEO. It can also help you build credibility and reputation to your site besides giving your brand visibility. This is just the tip of the iceberg; there are more benefits of link building tactics! Well, you should consider enlisting the services of a reputable link building agency to help you grow your brand online. 

Top 15 Best Link Building Services & Backlink Building Packages In 2020

Best 15 Link Building Services & Backlink Packages In 2020

Despite Google’s guidelines against paid link building, it still seems to outgrow any other SEO practice. 

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The 10 Best Guest Posting & Blogger Outreach Services

10 Best Guest Posting Service & Blogger Outreach Services

Beyond just growing your traffic online, you also need to increase your exposure as a brand. And blogger outreach and guest posting are crucial for both!

While both of these practices are interlinked, service providers allow their customers the flexibility to choose what they need.

Getting your brand mentions on high-authority blogs within your industry can significantly improve the results for your marketing efforts. And when you consider taking your brand to the next level, guest posting service and blogger outreach service can be the perfect solution for you.

But…What exactly are these services?

One of the most sought after content marketing tactics, guest posting is used to gain website traffic, increase brand exposure, and improve ranking in SERPs. Blogger outreach, on the other hand, is all about identifying and reaching out to high-quality websites to guest post so that you can get endorsed by the leaders in the domain and connect with their audience base as well.

Usually, guest posting and blogger outreach service are provided in conjunction, but you can opt for both of them individually as well. Apparently, both the services are inclined towards securing high-quality editorial backlinks for your business website.

How do these services benefit you?

Guest Posting can help increase your brand exposure in front of the right audience, and bring in conversion-oriented traffic through unidirectional links. However, to be able to fetch these links, you need to outreach blogs that accept guest posts in the first place. This is where you need blogger outreach as a service.

Blogger outreach helps make connections with influencers and authoritative blogs across your industry. This is vital because even a single mention on their blog can bring a significant improvement in your website’s SEO.

Some of the benefits that this strategy offers are listed below:

  • It helps improve organic and referral traffic
  • It helps you grow as a brand
  • The traffic you receive is qualified, which makes it more likely to convert
  • More leads help you generate more revenue and grow your business

So now that you understand what blogger outreach and guest posting services exactly are and how they can benefit you, it’s time you know where to look for these services.

Here are the top 10 services you should consider for guest posting and blogger outreach.

Voted as one of the most reliable and trustworthy link building service providers, Outreach Monks has emerged as a true leader. They have been around since only a few years but have achieved tremendous feats during this short time span. With thousands of links built for their happy customers since they introduced their services, they are certainly the best blogger outreach and guest posting service out there. And the best part is that they do it by involving their customers in the process. Yes, they let you choose what content you wish to be guest posted and also the blog you wish it to be published on.

With their highly experienced and trained PR experts and native content writers, they promise to deliver high-quality link building campaigns that really work. Recognized as the most affordable and trusted white label link building company by the clients, Outreach Monks leverages innovative approach and mindset to help you grow your business.

Founded a decade ago, Submit Core commands a well-deserved reputation for highly competitive keyword research and authoritative backlink generation. As their customers say, “They are the best at delivering stellar results”, they can certainly be called the best blogger outreach and guest posting agency. Additionally, they let their customers decide what sites and blogs they wish to be featured on.

With their services extending from industry-specific SEO programs to local and small business SEO, they have a diverse client pool. Additionally, more than 250 recurring satisfied clients and a database of thousands of influencers makes them stand apart. Also, they assure nothing less than 5-star rated service for the clients. Submit Core delivers totally niche relevant, do-follow and indexable links that are manually hand-picked and loved by hundreds of bloggers and businesses. All this at truly affordable prices!

3. The Hoth

With customer reviews supporting an above-average rating for The Hoth, they certainly stand a strong chance to be third best on this list. They have been in the industry for over a decade now and offer discounts to wholesalers along with a promise to grow your traffic with ethical practices,

They undertake all the tasks involved in guest posting and blogger outreach, right from reaching out bloggers to getting the content published and securing backlinks for you. Although their packages are highly-priced, they also offer custom packages for the ones who seek selective services.

4. Blogger Local

This is in fact, the odd one out on this list. Blogger Local provides guest posting and blogging services but does not offer blogger outreach. But since it offers guest posting to almost every blogger who manages a reputation online, you can easily connect with other bloggers with their service.

Their guest posting services are stellar as they are already into various markets and have earned high command within the blogging community. If you are not looking for blogger outreach but only guest posting on authoritative blogs, then Blogger Local can certainly be a good choice. All you need to handle yourself is outreaching other bloggers within their community.

5. Outreach Mama

Voted as the editor’s choice by Blogger Local itself, OutreachMama is trusted by numerous businesses and digital marketers. They stand apart from their competitors in terms of letting their clients work on their strategies and planning. The team actually aspires to educate their customers by providing them a complete anchor text roadmap to understand how it works.

While they do offer excellent services and maintain high standards in their work, they charge heftily for the same. If budget is not a concern for you and all you need is niche relevancy and great results, then Outreach Mama should certainly be on your mind.

6. FatJoe

Fat Joe, founded in 2012, is considered as one of the fastest-growing content marketing agencies. The company has worked with over a thousand agencies in as many as 12 different countries. They claim to build over 5000 links every month through guest posting only, which is a huge achievement, considering the effort and time it requires.

When it comes to quality, they certainly excel on the front. But they have earned a bad name recently in terms of customer support. Nevertheless, they do promise a quick turnaround for your investment and also ensure that your grievances are addressed rapidly. The company is proud of surpassing customer support and is acclaimed for answering 90% of all the grievances received within just a few hours.

7. Linkredible

If you are looking for real branding and publicity for your business, Linkredible’s blogger outreach and guest posting services are renowned for driving results in real-time. All that you need to do is to submit a list of keywords and URLs you wish to target, and you can just sit back and relax. They carry out the whole process in-house and you can easily to track it all down by downloading your reports in .pdf or .doc formats.

Furthermore, they dedicate a personalized campaign manager for each project, which is common with other toppers in the list as well. The best part of working with them is you can track all the reports in real-time. However, they lack somewhat in terms of the affordability they offer through their packages.

8. Evergreen Outreach

Having been featured in some of the highly authoritative blogs such as HuffPost and Forbes, they surely deliver quality in their work. The Evergreen Outreach team handles the outreach process, curates relevant promotional content, and gets it published on influential and authoritative blogs to deliver end-to-end services that bring tangible results within the expected timelines.

Offering blogs in a variable mix of domain authorities and building a link pyramid are their core strengths. The team employs only native writers with extensive experience in different industries. Do a search for them if you have all the patience to witness sustainable results driving in for your website.

9. SERP Champion

With 4 star rating out of 5 on Trustpilot, SERP Champions certainly know how to keep their customers happy. Offering an array of services from on-page SEO to off-page SEO, they are best known for their blogger outreach and content marketing services as well.

Taking a close look at the process they follow, you can surely rest assured about partnering up with them. They undertake a well-prepared mixture of DA and TF, with the help of the latest SEO tools and technology to help you rank higher in SERPs. Their packages are ranked as competitive, considering the time they take to bring about the results.

10. Loganix

Best known and acclaimed for their local SEO campaigns, Loganix also offers guest posting and content marketing services. Based in Vancouver, they have been rated 4.8 stars by over 150 reviews on Shopper Approved. If you are not too concerned about your budget and holding good long-term relations is your true purpose, then Loganix can be the perfect partner for you.

They guarantee their guest posts and make you pay only for the links that last. Yes, most amazingly they relieve you from paying for any broken or damaged links! Furthermore, they offer their customers to pick the links themselves to improve their customer interaction.

Though you can take care of all these tasks yourself, doing so may deprive you of growth opportunities as you cannot focus on your core operations. The best you can do to improve and grow your business is to collaborate with a white-label link building agency that specializes in guest posting and blogger outreach services and provides white-hat optimization for your website.

Some Frequently Asked Questions:

What is Blogger Outreach?

As a part of your digital marketing strategy, you need to connect with influencers and bloggers who hold a significant authority over the niche audience. This process of reaching out and building new relationships is known as Blogger Outreach.

What is Guest Posting as a service?

Link building requires anchoring of hyperlinks that direct to a certain page on your website. It requires curating promotional content with naturally embedded links to be posted and published on niche-relevant blogs. White-label link building programs offer guest posting as a service to help you achieve better results while leaving you stress-free.

How can I choose the right service provider?

Choosing the right service provider isn’t an easy job. We have listed these service providers on the basis of their customer reviews, pricing, the quality of work they do, and other augmentations they offer. Choose the one you can trust.

Why should I consider Blogger Outreach & Guest Post services? 

Managing blogger outreach and guest posting on your own can be hectic and of course, a clear knowledge of the process is also important. By availing professional blogger outreach & guest posting services, you can rest assured that the work done is in accordance with Google guidelines. Moreover, it helps you save a lot of time as well as bring in the desired results faster.

My service provider is delaying projects. What should I do?

If your service provider is delaying you on projects, it is best you talk it out with them. And if possible, you should start looking for other reputable service providers in the market.

Is it important to maintain niche-relevance?

Niche-relevance is considered as the backbone of any link building exercise. The reason why it is important to maintain niche-relevance is that it helps Google identify what niche your website belongs to and how many influencers within your niche are willing to endorse your content.

Which service provider should I choose as a freelance marketer?

First of all, when you are looking to outsource your work, you need to consider the trustworthiness of the service provider. Since you will be assigning your work to them, you need to be sure that your data is not tampered with. The agencies that we have listed above provide white label link building services. Just go through their website and you may already have the answer!