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Pro-Tips For Guest Posting That Every SEO Should Know in 2019

Though there have been many updates in the SEO industry, the content has always been a consistent factor for website improvement. Regardless of the content being on-the-page or off-the-page, it affects a website’s ranking drastically.

 

For every beginner who aspires to be a professional blogger, ‘Guest Posting’ seems to be a kick start. Whereas, for those who are into business, ‘Guest Posting’ is the best investment for quick turnarounds.

 

Without wasting any more time, we hereby bring you some of our pro-tips to get the best out of your efforts.

 

1. Decide Your Keywords

Needless to say, keywords act as landmarks to identify your website in the digital universe. In order to get the best results, to rank your website in search results, you need to decide your keywords. Not just one keyword, but a set of keywords. This might seem a tedious task, but just one keyword, might not even bring you any results in time.

As it may seem, a set of keywords can mean a lot of things. It is crucial to mention what exactly this set refers to.

Single-word keywords are very effective because they are easy to track. Indeed, this makes them most sought after keywords for SEO. Thus, increasing the competition as there are hundreds of other websites which are either trying to acquire these keywords or already rank for them in a search result.

The key is to look for less competitive keywords. These keywords can be singular, or you can also begin with long term keywords. For example, if your website is about music, then rather than trying to rank for ‘music’, you can try to rank for ‘music blog’ or something even more specific to your services such as ‘music blog and seller in Brampton region’. This will help rank your website more easily and also the turnaround will be quick.

 

2. Target Your WebPages

While you are deciding which keywords you want your website to rank for, you also need to decide the pages on your website that you want to target, essentially. Since Google ranks pages and not websites, diversifying your traffic on different pages can help boost the complete website. In other words, whenever a user clicks a URL, they are going to land at a page and not the whole website in all.

Considering that you’ve decided your keywords, target the pages on your website that these keywords should anchor to.

For example, you have a page for blog posts on your music website and a page for selling music. Targeting your blog section’s landing page, then the blogs inside, and your seller page separately, you can diversify your traffic on all of your website.

The traffic on the complete website and not just one page, improve the credibility of the complete website. Plus, the links to different pages bring in more referral traffic, as well as brings in the asserted votes for the content on your pages. You need to anchor the keywords in the content for your guest post directing towards a certain page.

As we all know, Google considers the content and the links as priority signals to rank a page in a search result, having a good traffic and authority websites to vouch for your website proves to be highly beneficial.

 

3. Look Out For Prospects

Once you have all the raw data you need to begin your efforts to process this data. You need to find blogs that can relate to your website. These websites are the prospective domains you should be guest posting on and in return, they shall provide you with a link for a page on your website.

To begin your pursuit for prospecting guest posting opportunities, you need to contact the admin of the website. Pitch them what you are offering. Explain to them how they can benefit from your mutual collaboration. Convince them without exaggerating.

According to many digital marketers and successful bloggers, your pitch should be precise yet self-explanatory to the blogger about your intentions. 

  • Make Sure You Prospect For Long

A smart way to make your pitching more effective is to pitch your prospects for a long-term collaboration. This way you can make connections on the internet. Together a huge network stands stronger than a single individual.

While you prospecting make sure that mutually discuss the terms of your relationship.

If you are wondering how to begin with your prospecting, check out our ‘Guest Posting Services’ to learn the insights of what it’s like. Prospecting takes a lot of effort to show significant results, but it is indispensable to guest posting.

4. Create What You Want To Guest Post

Essentially a good piece of content is also indispensable to Guest Posting.

Content, as already known to many, is the true king in the SEO realm. Content that benefits the user in some way is highly credible. According to two updates that Google introduced a while ago- EAT and YMYL, the content that is liked by the users wins over others.

  • EAT & YMYL (A Brief Introduction)

While we are talking about the updates, you may like to know what these updates mean. In short, EAT measures the content on the basis of the Expertise of the writer and the content, the Authority that they hold on the internet, and the trust they build amongst the readers. A piece of content that helps solve a problem or benefit the user in some way is should satisfactorily validate this update. The criteria for measuring these factors for any content is laid in another update which was called, ‘Your Money or Your Life’, aka; YMYL.

Create a piece of content that explains your services or what your website is about and how it can benefit your target audience. While you are focusing on your target audience, you should keep in mind that your target audience is already the acquired audience of your prospect’s audience. So, you need to understand the deliverables of your partnered prospects as well.

5. Smartly Include Keywords

As we’ve already mentioned that you need to diversify your keywords and the pages that you anchor these keywords too, it is important to know how to get these keywords to work for you. When it comes to on-page SEO, including these keywords in the content published on your website is the friendliest of SEO methods. Optimizing the keywords and maintaining their density in the content are the basic practices involved.

Since we are concerned with guest posting, these keywords need to be optimized a little differently.

The content created for guest posting plays an important role in off-page keyword optimization. Embedding keywords in content needs to be as natural as possible. These keywords are then to be hyperlinked with your target page so that it should provide with referral traffic and also help build a good link profile.

6. Follow Up Your Prospects

You have keywords that you wish your website to rank for in search results, you have targeted the landing pages, and created the content to be published. You’ve already traveled a long way to earn credibility for your website.

In order to be able to post as a guest on any website, you prospected websites and pitched to their administrators. Some of those may have replied to you positively, some may have declined your proposal and others might not even have replied. Don’t lose hope. This is pretty common and ought to happen most of the time.

The ones that responded back positively needs to be followed up to keep afresh your newly built partnership. Get in touch with prospects and share your content with them, so that they can publish it. You’ve already discussed the terms of your partnership. But, you can always re-discuss them before you actually get your guest post published.

7. Earn Credits For You And Your Website

The primary aim behind guest posting is for SEO purpose. The more, you as a writer, publish your content across various domains, the better you gain expertise, authority, and the trust of your readers. While you are achieving yourself credit, your website is also earning credits.

The links that you embedded in the content for guest posting, brings in the quality link juice. Also, diverting readers from other domains to your desired pages on your website.

For search engine optimization of your website, the traffic your website receives and a good link profile are the prime factors. Ignoring these two can not only decline your website ranking but also bars the opportunities for future growth.

Patience is the greatest virtue. Depending upon your website’s current status, the results may take a while to reflect. You need to be consistent with your efforts as there is no defined number of links that a website should have, minimally. Consistency can bring the much-needed stability to your website’s performance on the internet. Keep prospecting, creating beautiful and beneficial content, and building links for your website. Ultimately, your efforts will bear fruits for you to relish.

Top 7 Google Updates Till Date That You Should Know About

Google keeps on updating its core algorithm to enhance the search results and improve their user’s experience. While there are many updates that Google has brought in, there are a few that are more significant than the others.

In this article, we’ll be talking about Google’s top 7 updates till date that every SEO should know about.

  1. Say Hi To “Fred”

Fred is the name given to all the minor updates that Google brings in from time to time. In the year 2017, webmaster analyst Gary Illyes mockingly tossed the name “Fred” to a major update for this resembled the character from the popular cartoon series of the 90s “The Scooby-Doo Show”. The way this update analyzed the content on the internet is similar to the way Fred analyzed evidence to resolve a mystery, as argued by Gary Illes. Thus the name “Fred”.

Google considers the content that has some valuable information for the user as legit. This was significant from the aftermath of this update. The websites that served just the purpose of raising money from excessive ads and sponsored content were no longer making it to the top search results. On the contrary, websites which were delivering valuable content managed to find a good spot in the SERPs. As suggested by Backlinko, some of these websites enjoyed a hike of about 200% in their traffic, post this update.

In nutshell, The “Fred” was focused around the content expertise, its quality, and its popularity amongst the readers. Any content that didn’t match these criteria didn’t score a high rank in search results.

  1. The “Pigeon” Has Always Been A Messenger

“Pigeon’ was introduced in the year 2014. At the same time, Google started promoting local businesses by bringing them up in local search results. Quite evidently the name was coined because of the task that this update performed specifically. Just as pigeons were used to deliver messages in a localized region, Google’s “Pigeon” records the geographical location of a search made. It then combines this data with the search terms and helps deliver better-localized results to the user.

Let’s make it easier to understand for you. If you’ve ever used the ‘near me’ tag in a Google search, it will be easier for you to understand. Say you search for ‘salon near me’. The “Pigeon” will record the data for your location, look for salons near you in local directories, and then deliver you the best suitable results. Isn’t it amazing?

Since its introduction, the horizon for “Pigeon” has been expanding. This update has not only improved the user experience, but the local businesses have also benefitted from an increased number of leads.

  1. Here Comes The “Humming Bird”

Around August 2013, the “Humming Bird” was rolled out to improve the responsiveness of the search engine to search queries. Google emphasized that this update was swift and precise in delivering results, just as a hummingbird is.

Although, Google’s original algorithm has had a few additions to it from time to time, “Humming Bird” came out to be a complete remodel of the core algorithm.

Instead of the traditional search algorithm, when Google ranked webpages based on the keyword density, it now ranks the webpages by establishing the relevancy between the search terms and keywords.

In other words, Google started analyzing the context of a search made by the user. Now, more than just how the keywords are included in the content, the relevancy of the terms with the content and the information that it provides are factored.

The primary aim was to understand the human queries with the help of machine language and programmable memory, a.k.a. Artificial Intelligence. This Machine Learning Programme was named as RankBrain by Google. The crawlers were reprogrammed to index key terms and combine them for sensible formations. This understanding of formations of key-terms made Google as we experience it today. That is, it shows results for almost everything between the earth and the sky.

  1. Streamline Your Content Just Like A “Penguin”

Before 2012 Google factored just the number of backlinks into the ranking process for a webpage in search results. This changed around in April 2012, when Google introduced “Penguin” into its search algorithm.

Now the webpages are ranked based on the quality of backlinks as well. For example, a webpage about cooking necessities should have backlinks from relevant niche pages only. If a webpage that serves cooking content has backlinks from a fashion page, it is likely to be considered as phishing or spammy content by Google. This would bring down the rank for the page or may even lead to penalizing the domain for black-hat SEO practices.

“Penguin” compares the contents of both the linked pages and establishes relevancy. It is indeed this relevancy of the text, along with the authority of these domains, that this update uses for ranking websites in any search result.

Extending the same example further. Say the webpages that are linked together have contents focused around Chef-style ‘Goulash’. If these pages have appropriate traffic flow, along with a low bounce rate, it is very likely that Google would reward these webpages with upranking.

Establishing relevancy between the content and the search terms further enable Google to show suitable results for the intentions behind every search that a user makes.

  1. Don’t Mess With The “Panda”

The content-based factoring of the webpages was more refined even before “Penguin” or “Fred” were introduced. Before 2011, the internet was full of spamming and phishing websites. The primary aim for any website was to gain higher ranks regardless of the practice employed but it all changed with the introduction of the “Panda”.

In February 2011, Google rolled out “Panda” update. “Panda” was entirely focused on removing these spammy websites from its search engine results pages. Google made sure that the websites that ranked higher in the search results had characteristic expertise and authoritativeness of the content, and were trusted by the readers.

“Panda” in association with Google’s RankBrain, focused on understanding the nature of the content, the intention of the search made, and the cohesiveness of the search terms. It not only understood the meaning of words but also considered keyword variations.

For Example, Google now understands that ‘wearing a shoe’ is a variation of ‘putting on boots’ and likewise.

Within an hour of the “Panda” being rolled out, the pages having any sort of duplicate, untrustworthy, spun, or irrelevant content was brought down in the search results.

  1. Mobile Users Demand “Mobile-Friendly” Websites

Pretty simple and yet entirely focused, the “Mobile-Friendly” update was introduced for webmasters to optimize their websites for responsiveness to mobile devices. The reason behind the “Pigeon” was not just the promotion of local businesses. In fact, Google made sure that its users can access relevant information from any device.

As we all know, the majority of Google users access their search results from mobile devices. Almost after a year, Google introduced the “Pigeon”, it rolled out “Mobilegeddon”. Well, that’s what Chuck Price dubbed this new update as.

At first, there were only 15-20 per cent of the search queries that catered mobile users, but now all of the searches are mobile-friendly. This means that a website which is not optimized for mobile devices will definitely lag behind in scoring ranks in SERPs.

  1. It’s “Payday”!

This update has a lot in common with the “Panda” and the “Penguin”, but it is not to be confused with them. This was entirely specific to its target and a full-fledged independent update in itself. In the year 2013, Google started draining websites that did not provide any beneficial information to the user.

The update was straightforward in attacking the specific websites associated with spammy, adult or pornographic content or unethical monetary practices. Overnight, the websites that were associated with these niches were removed from Google’s directory and un-indexed.

Result? Better user experience to provide valuable benefits to the user.

BONUS!!

Apart from these, there were two other updates that helped webmasters understand how Google plans to refine search experience for every user. These were- EAT and YMYL.

Google has made it very clear that only the legitimate content that benefits the user somehow, is the true king. That is why it guided the webmasters to ensure that their content lays according to YMYL (Your Money or Your Life). According to Google, any webpage or website that can affect someone’s health, safety, financial stability or safety is considered to be a YMYL page. Pages that served shopping or financial information, medical or pharmaceutical information, and, the ones that provided legal advisory fall under this category. Out of these, websites that served medical information suffered the brunt of YMYL update.

 

The other update (E-A-T) abbreviates for Expertise, Authoritativeness, and Trustworthiness. This update was also very specific. The content is now evaluated based upon the expertise of the contributor as well as the content itself. Then there is a certain level of authority that should be associated with the content and the domain publishing the content. And lastly, the content should be trustworthy.

 

 

Sufficing all these specific factors, the webpages are analyzed for content and accordingly ranked in the search results.

For every search engine optimizer, these updates are like foundations for a strong strategy. Optimizing your website in compliance with these updates can assure that it will rank top in the search engine results. Google will keep on rolling out more updates, and there are many more, indeed. Staying updated with these changes is the only strategy for SEO.

Top 10 Factors That You Cannot Ignore To Rank #1 In Google Search

Long gone are the days when you had to ask your friends and family to like, share, and subscribe to your blog. No doubt this was a truly white hat SEO technique to improve the ranking of your website and it is still in practice. But the time taken for this technique to revert back the results is quite long. In fact, the search engines, with the introduction of artificial intelligence, are getting smarter with every search that is made through them. This has given an excavating insight of the user behavior and helped Google deliver better and more relevant results to its users.

As already said, the search engines grow smarter with every search that is made through them, this, in turn, has evolved the factors that these search engines use to rank a website during a search. Google alone, the world’s most popular search engine, uses more than 16 dozen factors to rank a website in a search result. And the number is still growing.

Nevertheless, the experts have been following these trends. It is crucial to keep up with the upgrades in the ever-changing environment of Search Engine Optimization. It won’t be possible to discuss all the factors in this article considering the context of the topic. Without wasting your time any further, let’s begin.  

 

  1. Originality Of Your Content

No matter, how many factors Google bring in to rank a website, content is the unchallenged ruler of the realm. From the earliest days of the World Wide Web, it has been the number one factor to affect SEO. Having said that, it would be foolhardy to believe that just any content would do it. Google recommends that you should create and publish your original content. This helps identify your content on the internet.

Your content may contain text, video, audio, gif, images, or all of these. The idea is to keep your audience engaged with your content. You can write anything that you wish to share with your audience. Undoubtedly, creative content that includes media is more interesting and tends to engage the audience better.

Coming back to the originality of your content. Google’s bots, or crawlers, as they are called sometimes, go through every piece of content that is available on the internet. A duplicate content would not only decrease your website’s ranking but may also lead to penalizing your domain. In other words, original content brings your website to the top, whereas, copied or plagued content leads to penalties and dip in ranks.

 

  1. Responsiveness Of Your Website

Consider a website that works great when accessed through a computer, but lags when accessed through a mobile device. This lag in responsiveness to mobile devices decreases customer engagement. And also increases the bounce rate. Which is not healthy for any website’s SEO.

Google, or any other popular search engine, for that matter, try to deliver the user, what they are looking for. As for any business, customer satisfaction is very important. These users are Google’s customers. And Google makes sure that its customers are satisfied with the results they get. The more a website is visited, the more popular it becomes. And there is no scope for debate that popular and trending makes it to the top always.

In order to receive high traffic and retain that traffic on your website, you should work on your website’s responsiveness. Neglecting website response can lead to a high bounce rate, which is considered as a negative impact on your website’s SEO by Google. As a result, whenever a user enters a search term, you may lag behind in the rankings. Regardless of how relevant the search term is to your website.

 

  1. Speed Of Your Website

A website that takes longer to load, would not be preferred by the users. In the age, where everyone desires for everything at lightning fast speeds, how can a website that takes time to load can be preferred by the users? The users wish to access any and all piece of information with a click. And when the page doesn’t load for a few seconds, the user is sure to bounce back. They would look for alternate sources of information but surely wouldn’t check out the slow link again.

Optimizing the speed of your website diminish the chances that your target audience flips over to another website. Consider this. There can be many reasons for the slow response of your website. These may include a bug in the HTML file, backend faults, server delays, and in some cases, the internet connection of the user. Optimizing each and every aspect of the website’s speed is pretty much impossible. For instance, you cannot do anything for the user’s internet speed. But you can take care of the things that are in your control, such as the backend of your website.

If you are geeky at coding and debugging, you can repair and optimize your website on your own. In case, you don’t know any of the coding and optimization parts, you should seek professional help. A company or an individual who has relevant professional experience is truly worth the investment.

 

  1. Social Signals That Your Website Has

From young to old, social media has engaged each and every age group. And not just the groups of age, also people from different ethnicities and backgrounds, and interests. Social media is like a popular restaurant where anyone can walk in and savor whatever they want to. There’s something for everyone.

It has nothing to do with Google. Google does not endorse social media, specifically. It is important to understand that it is the referral traffic that matters more here. Linking your website to social media can divert traffic from the website to your desired page. And the best thing about this traffic is, it is completely ethical.

Social media signals can boost your traffic consequently improving your website’s ranking in the SERPs. Create a social media profile on Facebook, Instagram, Twitter, LinkedIn, and wherever you feel like. Diverting traffic from this humongous source of users can help reach your words out to the world.

 

  1. Number Of Backlinks & Their Quality

As already mentioned, traffic is one of the major influencers that improves or degrades your website’s ranking. The source of traffic is equally important. At this point, it’d be wiser to briefly understand what these sources are. There are primarily two sources of traffic that any website can receive; 1) Organic traffic that comes from search engines when a user enters the relevant keyword in the search box; 2) and, Referral traffic, that comes from secondary sources such as blogs and social media.

To help with the amount of traffic that your website receives, link building is an effective technique. It is not at all new. Bloggers have been using this method since the dawn of the internet and blogging. The higher the number of links your website has, both outbound and inbound, the better its SEO gets. Having said that, the links that are inbound bring in referral traffic. These linked pages help Google understand the authority of your website and prioritize its placement in search results.

The quantity of the backlinks is less effective if the quality of backlinks is not satisfactory. Therefore, it is vital to make sure that the backlinks that your website has comes from high authority websites and not from any penalized or spammed websites.

 

  1. User Experience Makes A Lot Of Difference

We have been discussing it over and over again, that the amount of traffic your website receives helps with the SEO. This sentence has a limitation to it. Mere traffic volume does not make much difference. The relationship between the Click-Through-Rate (CTR) and Bounce-Rate is what makes this traffic more valuable.

These two measurements are influenced by the experience a user has when they visit your website. If the experience is very delightful, it is likely that the user would return to your website and also spread the page for more users to visit. This improves the Click-Through-Rate and reduces the Bounce-Rate.

A lower Bounce-Rate enhances the reputation of your website. Whereas, an increased CTR builds the authority of your domain and gains your website better placement in the search results. It also, helps with the strengthening of the keywords for your website that it is currently ranking for.

 

  1.    Age Of Your Domain

 

The next thing that affects your ranking is the age of your domain. Yes, the older your domain is, the better it has the probability to rank higher. It is crucial to make note of what does this age actually refer to. The bot crawls through potentially every piece of information that exists on the internet. As soon as the bot crawls through a page, it stores the content into Google’s index with a time-stamp.

This time-stamp helps keep the content identifiable and distinguishable at all times. Even if someone creates a similar content (not copied). This helps Google determine the authority of the page depending upon the traffic it keeps on drawing days, months or even years after the content is published.

In fact, when you consider building links for your website, you should indeed check out the age of the domain that you are linking to. An older domain that has been consistently operational in a specific niche is more likely to be of higher authority.

 

  1.    Referring Domains For Your Website

Not just the links that direct towards your website, but also, the domain from which these backlinks are coming from, are important for your website’s ranking in SERPs.  Referring domain is where the backlinks come from. As already said, referring domains are critical for SEO, a higher number of referring domains is always better. Just make sure that these referring domains are not PBNs or any other phishing website.

To understand how the referring domains affect SEO, let’s consider an example. Say you have a total of 100 backlinks to your website. And, these backlinks come from not more than 5 domains. It is very likely that Google may punish your website for such a low ratio of referring domains to the number of backlinks.

The best practice to maintain a healthy link profile is to build links with more number of domains. A higher number of referring domains from where the backlinks are fetched is considered to be Google friendly. This is also known as a unique link building strategy. No more than one backlink from one domain is the best profile for backlinks.

 

  1. Security Of Your Domain

How secure your domain stands, affects the user experience. And we already know, how user experience affects the SEO. Considering this fact, improving the security of your domain, helps keep your information and that of your users’ as well, safe.

 

Users do not wish to share any of their personal data with a third party, to whom the information does not concern. Moreover, higher security also enables you from getting your website hacked and this leads to high trust build up amongst the users.

The more users trust your website, the more likely they are to click on your link and visit your website.

 

 

  1. How Often Do You Update Your Website?

A website that is idle for a long time and does not receive any updates in terms of content is considered as a dead site by Google. Consequently, Google draws back the website in the search results, to the bottom or last results.

It is, thus, critically important to refresh the content on your website from time to time. Keeping your audience updated and engaged with the latest content helps keep up the traffic flow, makes your website look genuine, and build authority on the internet.

A steady flow of traffic, along with optimum quantity and quality of backlinks promotes your websites ranking to the first rank. All of these techniques are white-hat and genuine. Though the results may take some time to show up, they will eventually. And your website would come closer to the first rank as long as you’d keep on following these strategies.