Top 15 Best Link Building Services & Backlink Building Packages In 2020
Despite Google’s guidelines against paid link building, it still seems to outgrow any other SEO practice.
There are primarily three reasons why webmasters and marketers prioritize link building over any other SEO practice:
- Backlinks still hold high dominance in Google’s algorithm.
- They help in driving referral traffic to websites.
- They enhance the branding efforts for websites.
Typically, link building involves more than just one task and these tasks need to be followed in a pre-defined order. For example, you start with blogger outreach, which must be conducted before guest posting on any blog. And the procedure also requires content creation in order to be published as a guest blog.
This team of monks (not in its literal sense!) has come ahead as a name to trust. The company was founded just a couple of years ago, and yet has managed to outrank several leaders in the industry. With a customer satisfaction rating of 95%, Outreach Monks truly deserves to be rated as the number one service provider for link building.
The seasoned team offers a comprehensive range of services related to content marketing, right from content creation, to blogger outreach, and guest posting, to fetch your backlinks. And the best part is that they do it manually to ensure that the quality is not compromised. Moreover, they offer their services at remarkably affordable prices, which give them another edge over their competitors.
Link Building Service That Actually Works!
Blogger Outreach Service
When it comes to link building, Submit Core is a provider that will always be on the top. The team has worked its way up the ladder with over a decade of professional exposure. Team Submit Core definitely offers one of the best link building services as it leverages the most sophisticated tools and the latest updates from Google.
In comparison to the packages quoted by any other competitor, Submit Core delivers a significantly better quality of links and that too at just a fraction of the market average. If you are seriously looking into getting some high-quality links for your website, then there’s no better option than Submit Core.
This UK-based link building service has an exemplary reputation amongst other agencies and marketers. They offer scalable packages that are tailored to match the clients’ needs and handle everything that you may want. From blogger outreach to creating content and getting it published across domains, the experts here do it all!
Although Google has made it very clear that they do not consider links from press releases, FatJoe still continues to offer links from PR websites. The reason is that PR publications provide legit traffic though these links are not considered for ranking in search results. FatJoe promises over-the-top customer support to make sure that their clients are satisfied.
4. Screaming Frog
A great deal of effort goes into creating a result-focused link building strategy. For example, link audit has to be conducted to understand the existing link profile. Following the audit, there is planning for link improvement and relevant anchors are also searched. These steps are carried out simultaneously while outreaching bloggers within your niche.
Screaming Frog knows exactly how to do it, even while reducing the turnaround time to minimal. That is why they have been given a 4-star rating by their clients and have over 90%, satisfied customers. If you are not concerned about the package pricing, then Screaming Frog can be a good option for you.
5. Page One Power
Tired of all those imposters trying to sell you links from PBNs and link farms? Page One Power can tailor your experience to meet all your SEO needs while resolving this concern. With their relevance-first approach, the team follows a manual procedure to ensure that they always publish a stellar piece of content with editorial links embedded naturally.
Once the relevance is established, the team ensures that the guest blog sites they choose to post on hold high metric values as well. This allows them to maintain higher relevance and ensure that no link is spammed or penalized later on.
With over a decade’s experience in the industry, Linkology has served mostly agencies and resellers. Though it is more focused on working for marketers and agencies, the agency has also helped hundreds of individuals and businesses gain visibility online.
The content marketing team at Linkology’s UK-based corporate office ensures that no link is cloned, while your clients are promoted in the most natural of ways. They have a seasoned team of PR experts and writers who possess all the required skills to deliver content that takes your link profile to the next level.
7. Vertical Measures
With an all-natural and honest approach, Vertical Measures ensures that the results for their link building efforts last for years to come. At Vertical Measures, they initiate link building for you by commencing complete research before putting in place a strategy.
Once the team decides a clear approach to be followed, they devise an execution plan to make sure that the results are achieved with minimal deviations and within the shortest time span. With a monthly report delivered to you, Vertical Measures ensures that there are no discrepancies in their process and tries to keep you satisfied at all times.
8. The HOTH
Yet another mature competitor in the list, the HOTH is known for its outstanding performance in the field of SEO. The team has already helped hundreds of clients grow their visibility and gain higher traffic online. There is no doubt that they are reliable and trustworthy.
When it comes to paid link building, the practice is certainly frowned upon by Google. Still, it can drive amazingly effective results if carried out correctly. And this is what the HOTH promises to deliver for their clients. The packages are slightly on the expensive side as compared to other link building services but they are absolutely worthwhile.
9. Outreach Mama
When it comes to quality link building, Outreach Mama follows the traditional approach. They start by studying all the credentials for your website manually and then come up with a comprehensive plan to address the gaps. They are known for their transparent approach as they educate their customers (you) about what is being done and why it is being done.
With an all-clear link building process, they enable their customers to know what’s happening in real-time. Moreover, they even give you the option to accept or reject any website for guest posting. This is also the reason why they charge premiums over their basic packages.
10. Higher Visibility
Higher Visibility was acclaimed as the SEO agency of the year in 2017-18 by Search Engine Land. And they certainly deserve to be among the best ones in the industry. Being recognized by such a reputable brand is something that any agency wishes to earn and Higher Visibility has done everything to claim it.
The team endeavors to build authority and establish relevance online for their clients and no plausible spam schemes are on offer. They curate all the content for guest posting and link building in- house to ensure top-notch quality. They suggest keeping a slightly flexible budget when going for link building services.
11. Siege Media
The service lives up to its name as they tend to siege any faults and conquer competitors to take your website to the top. The team undertakes scientific audits before devising any plan to compete with other players in your niche.
Since they are a white-labeled link building service, Siege Media does not guarantee any set number of links to be built for your website. Rather, they provide an estimate of links that you can expect within the month, which may or may not be fulfilled. But you can rest assured about the results because they definitely get them for you!
The packages from Loganix are based on the time taken for your campaign and the traffic range of the website to be guest posted on. When compared with other typical services which charge on the basis of the authority that a website holds, this approach seems a bit more promising.
But their pre-programmed packages can be quite expensive if only their traffic is considered. The agency creates quality content in-house which means that the clients need not worry about this aspect of link building.
The company introduced it’s first-ever link building training for marketers and professionals in the year 2015. And since its inception, it has sold over 5000 programs, which is now considered as the gold standard for blogger outreach and guest posting.
The company offers an edge over other competitors by developing its own tools and combining them with the leading SEO tools such as Ahrefs and SEMRush. Coming to the package price, they charge slightly more than the average market price. But this is something they deserve, being one of the most recognized services in the landscape.
You can find several case studies on their website, which certainly proves their proficiency in industry practices. Also, being a certified Google Partner, Microsoft Partner, and partner with other search engines and a few social media channels, the 1SEO team has proven its worth as a leader in the domain.
They specialize at curating campaigns which drive in real results with genuine link building efforts for the clients. Make sure that budget is not an issue for you if you aspire to choose them, as 1SEO is an upscale service provider catering to gigantic brands.
15. Straight North
Straight North team has always prioritized customer experience, which makes them a great service provider to work with. Their strong belief in “happy customers, happy business” is what drives their campaigns, creating high-quality links for their clients every single time.
Their experience is unbeatable and their team possesses unmatched copywriting talent. Additionally, their commitment to the best link building practices makes them stand apart. Get in touch with the team to know how they price their packages. If budget is not a concern, then Straight North should certainly be on your prospective list of services.
When looking for the best link building services for your business, it is wise to double-check everything. Make sure that you can completely trust your outsourced partner for delivering the desired results within the expected timelines.
Some Common FAQs:
What is Link Building?
Link building is essentially the process that involves getting other sites linking to yours. The key objective of link building is search engine optimization: The sites linking to your site are amongst the main signals that Google considers to decide the ranking for a website or page for keyword searches.
What Is a Backlink on a Website?
A backlink, as the name suggests, is a link from another website that points to your website. For example, site A has a link on one of its pages which goes to site B; in this case, site B has a backlink from site A. You can use a tool for finding any site’s backlinks.
What Is a Backlink in SEO?
A backlink in SEO is regarded as a vital element that decides the Google rankings of a website. Webmasters make all the efforts to build quality backlinks for their sites and avoid the low-quality ones as well. At the same time, they constantly analyze their existing backlinks to track the ones that could hurt their site’s ranking in the long run.
What Is a Link Building Campaign?
Essentially, a link building campaign is an initiative to get other websites to link to a targeted website. This can help the target site to boost its rank in Google searches. While some link building tactics can help your site, the illegitimate and artificial techniques can get it a penalty in the long run.
What Is Google’s Take on Link Building?
Natural link building is regarded as the best by Google. Ideally, you need to create quality content and people will naturally want to link to it. However, SEOs often end up using tactics that do not align with Google’s guidelines. Even though these tactics can bring quick results in the short run, they can attract penalties that can ultimately do more harm than good.
Where Did Bad Link Building Practices Come From?
When Google emerged as a game-changer in the search engine landscape and everyone came to know about the significance of backlinks, link building services became a necessity for businesses. As a result, several agencies that offer these services came up. Back then, SEO was done differently and a lot of things practiced then are no longer valid. In fact, many of these practices are now considered bad. You need to look for a provider that has evolved with time and uses best practices only.
Are Backlinks Important for SEO?
Backlinks are amongst the most vital aspects of SEO. Unless your website is more trusted than those of your competitors, you cannot expect it to achieve higher rankings in Google. Apart from quality backlinks, having rich content and a great user experience can make all the difference to your rankings. If you lack on these fronts, even having great backlinks will not do any good.
Is Link Building Important for SEO?
If you want to get quick and sustainable results with SEO, getting other great websites to link to you is extremely important. But it is all about earning them by having good content rather than adopting artificial link building tactics. While the former will have people naturally wanting to link with your site, artificial tactics can fetch you a Google penalty.
Is Link Building Dead?
Even though people think that link building is dead, it isn’t. It has just changed. Many SEOs have realigned their link building initiatives toward creating amazing content and marketing it for earning high-quality links. Conversely, the link building techniques used in the past are no longer relevant, rather it has evolved into an approach that focuses on marketing quality content in the present.
Why Is Link Building Important?
Having quality backlinks indicates to Google that your website is a trusted authority which is worth linking to. You need to make efforts to get other websites to link to you if you want it to rank higher for phrases relevant to it.
Key Advantages of Link Building
Waiting for others to find your content and link to it will not do much good for your website. The key lies in not just creating great content and brand assets which are link-worthy, but also promoting them so that more people see it. Obviously, this will enhance your chances of getting links for your website.
Link Building for Small Business & E-Commerce Websites
Link building strategies are pretty much the same, whether you operate a small business or run a large e-commerce website. There is only one objective- making your pages and site better than those of the competitors and marketing your content to earn quality links: You need good pages to start with and content that fully deserves the backlinks you are looking for.
What Is Manual Link Building?
As the name implies, manual link building is about the ones built by hand rather than via automated processes. Google considers automated link building as a “black hat” strategy. At the same time, manual link building too may use shady tactics, so there is no assurance that manual is automatically legitimate. The truth is that backlinks earned with good content are always the best.
What Is White-Hat Link Building?
Basically, white-hat link building is about building backlinks using legitimate methods which adhere to Google’s guidelines. Conversely, black-hat link building does not follow these guidelines and result in backlinks that are artificial. Everyone wants white-hat link building and many claim to offer them as well, but they are rarely found because they take a lot of hard work to earn.
Link Building Using Directory Submissions
Getting links from directory submission sites is not recommended because as many as 99% of these directories are spam sites. To make things worse, Google knows that. Unless you are absolutely sure about a directory being fully trustworthy, submitting your pages to such sites is not advisable.
Link Building Using Expired Domains
Buying an expired domain with backlinks pointing to it and using these links to your advantage is a shortcut that may not be a great idea for your link building initiative. Unless you have a website that you are willing to burn, you should avoid using expired domains for getting backlinks. Though you can easily find sites that offer it, they can be a risky proposition.
Link Building Using Social Media
When it comes to getting your pages ranked in Google, getting citations in social media is likely to have little impact. A majority of SEOs who leverage social media try to promote great content hoping that people will see it and write about it, so that their website is able to get earned backlinks.
Natural Link Earning
Nothing is as effective as natural links for earning Google’s trust. If you are capable of creating great assets worthy of being cited by other sites and people, it is a white-hat approach to natural link earning.
How Do I Get Backlinks?
There are diverse methods of getting backlinks for your website, but unfortunately a majority of them are black-hat. The best advice is to create quality content that has the potential to earn backlinks from other sites naturally. An unnatural approach to get backlinks is not recommended at all.
How Does Link Building Work?
The process of link building differs, depending on your requirements. To start with, we analyze your existing site to identify what is “linkable”. Further, we have additional recommendations that can be added to the site to make it more linkable. Also, we will promote the content which is link-worthy.
How Do I Start Building Links?
Initially, you will have to create great content that others will want to link to naturally. While you can handle it yourself, you may hire someone with a great reputation and expertise. Don’t onboard anyone unless you are fully confident about their skills: Someone who isn’t good enough can actually get your site penalized.
What Are Link Building Keywords?
The words used by other sites to link to yours are very important, when it comes to achieving high ranking for these words in the search results. Search engines like Google and Bing use these words that other sites use for linking to you as the key indicators of what the page is about. They look for relevance to ensure that you are doing it the right way. However, trying to get links for irrelevant keywords can land you in deep trouble and you may end up getting penalized as well.
How to Find Link Building Opportunities
If you are looking for good linking opportunities, studying your competitors’ backlinks is a good idea. You can see who is linking to them and also check the content that they have. This will help you find the pieces that appear valuable and create similar content for your site. Ideally, you should try to make your content better than theirs in terms of its informative and engagement value.
How Can You Effectively Manage the Link Building Process
Managing link building process is tricky and you shouldn’t even try doing it unless you’re an SEO expert. It is best to hire professionals like us and we can handle the entire process for you: We’ve been in the business for years now and know the A to Z of link building. If you want to avoid the stress of managing complex link building campaigns yourself, we can help.
Top Link Building Strategies
The common strategies for getting backlinks are often cheap and unsafe. In the best-case scenario, Google won’t count those backlinks and in the worst-case scenario, it will impose a penalty on your site. The only way to get best results is earning trusted, high-quality backlinks. For doing so, you need an amazing content strategy, which can earn natural backlinks for your site.
Link Building Checklist:
All That You Need to Do to Build Quality Backinks
- Create great quality content, which is link-worthy too
- Promote that content effectively
- Build awesome brand assets
- Promote these assets as well
- Keep writing and publishing great stuff
- Become a domain expert
- Create and promote killer content consistently
What Is SEO Link Building Outreach?
Typically, when people create amazing content which they feel would serve value to others, they email such people asking them to link to their website. This approach is not feasible and won’t really bring great results, particularly if done in an automated way. People who send across bulk, automated emails often end up looking like spammers. A personal outreach strategy, on the other hand, serves as the best approach to get you the links you want.
Popular Link Building Outreach Strategies
Automated link building outreach methods are popular ones, since they are cheap and quick. But anything done using a tool or in bulk, where the person who is writing the outreach email has not even seen the site they are writing to, are usually considered spam. Doing the process manually, with real humans, is a much better approach as compared to using an automated tool.
Link Building vs. Content Marketing: What Is the Difference?
Compared to link building, content marketing is a widely acceptable phrase in the SEO domain these days, because good SEOs promote content rather than just build random links. With link building, there is always a risk that it will be done badly and your site may get into trouble if penalized. Though both these strategies have similar end objectives, the tactics used for reaching these objectives are different.
Should You Use Link Building Software and Tools?
We do not recommend any software or tool for link building. But you may use one for analyzing the backlinks to your website or to the competitors’ websites as these can be of considerable help for your link building efforts.
What Are The Link Building Services We Provide?
We offer a comprehensive range of services, helping clients to create great content which is link-worthy as well. Our experts also promote that content to other websites, people and places which could benefit from it. We follow a white-hat approach to get good backlinks for clients’ sites.
What Does a Typical Link Building Package Include?
Rather than offering typical link building packages, we customize content marketing services to match the specific requirements of the clients. At Outreach Monks, we believe that clients deserve more than a cookie-cutter approach. For us, no business is merely typical and we make sure that your link building package isn’t typical either.
How Much Do Link Building Services Typically Cost?
Our services start at $1200 per month, and include consulting, content development and marketing. We know that you may find link building prices lower than ours, but rest assured that cheaper is not always better: You may end up hurting your site in the long run by settling for cheap services. We assure you that the quality of our service is well worth their price.
Manual Organic Link Building
As a part of our manual link building approach, we create high-quality, link-worthy content and market it to trustworthy sites in your domain. At Outreach Monks, our methods enable the clients to get quick and sustainable results and stay safe from penalties as well.
Broken Link Building Services
Broken link building involves identification of pages which no longer exist, creating content similar to what the page originally had, publishing the new content on your website, and then emailing those linking to the broken page. The purpose is to inform them that they can now fix the broken link by linking to your page rather than the original one that does not exist any longer.
How Does Link Building Benefit A Business?
Links are considered amongst the top three parameters that Google incorporates in its algorithm for ranking search results. Apart from the improvement in rankings, backlinks also drive referral traffic and help with the branding of your website as well.
How Much Time Does it Require to Show Results With Link Building?
SEO is not an overnight process. It requires consistent efforts in the right direction to show measurable results. This applies to link building as well. Quality links act as silent votes for your brand and also helps Google understand the relevance of your content. Therefore, it is recommended that when you collaborate with a link building service, you need to be patient. The efforts would return positive results which are assured, but the exact turnaround time cannot be predicted.
How Should I Find the Right Service?
When you look for the right service provider for link building, you should look at their online reviews and the feedback they have received from previous customers and clients. Make sure that they offer a comprehensive range of services so that you are fully covered. Additionally, consider your budget and look for the best within your desired budget range.
What is the Difference Between Link Building And Guest Posting?
Though link building and guest posting are interlinked but these are two entirely different tasks. Link building involves publishing content with embedded editorial links on domains other than your own, whereas guest posting is simply writing content to be published on other websites and blogs. With guest posting, linking back to your website is not necessary.
Hire the Best Professional Link Building Service
Hiring the best link building service is simple: just contact OutreachMonks right away. We offer high-quality, white-hat link building services that can help your website rank higher in Google and avoid getting a penalty or being hurt by a Google update.
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