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A Detailed SEO Guidebook For Marijuana, Cannabis and CBD Business

SEO For Cannabis Business: A Detailed Guidebook

An estimated study reveals, about 80% of consumers explore Google before making a purchase.

Since the legalization of cannabis, young entrepreneurs and medical personnel, are rushing towards the booming cannabusiness segment. This has created a competitive atmosphere where both online and offline stores are trying to grab their share of the market.

This brings us to the context of this article- How do you grab your share and expand?

Well, to be honest, the internet has empowered users, as well as made it easier for businesses to gain their customer’s attention.

Without any further ado, here’s how you can grow your cannabusiness online and your revenue.

Grab Your Local Market Initially

Before you reach any farther, do you cater to your local market completely? Or if not completely, a greater portion? Your local customer base will help you survive the tough road ahead. So, it is better that you grab your local market initially.

List Your Business On Local Directories

When a user enters a search in Google such as, ”local dispensaries near me”, the very first results that pop up are Google Business Listings. So, you need to sign up on Google Business. This would automatically index your business and bring you up in a relevant search. And to improve your ranking in these local listings, local directories can be a great help. You may list your business in local directories such as Yelp, G2Crowd, and alike, which acts as supporting signals for your profile.

Seek Reviews From Your Customers

Online content is only as genuine as the support it receives. While this genuineness is important for the user, it is far more crucial for Google to recognize your business. In other words, you need reviews on your local listings. These reviews act as authority signals for your profile and bring it up in search results.

Gather And Assess The Feedback You Receive

While reviews help you rank better, the feedback you receive helps you improve your services and products. And if you deliver improved quality in services and products, you are a step closer to receive better reviews.

Don’t Miss Engaging With Your Customers

An important part of your marketing efforts should be engaging with your customers. This does not refer to in-store engagement only, but online as well. Revert to the reviews you receive on your profile. This would in return help your profile claim more authority and trust over your customers.

You Would Need A Website, Anyhow

To explore and use the complete potential of your online marketing efforts, you would require a website. A website that enlists your range of products including CBD extracts, and other products from marijuana. A website is the only thing that justifies your online authentication. But, simply creating a website might not be sufficient. You may need to do something else, as well.

Decide A Name That Represents Your Vision And Mission

The very first thing which can improve the online visibility of your website is the domain name that you purchase. Of course, buying a Top-Level Domain is also important, but the set of terms you use should also be relevant to your industry. For example, you can choose a name such as goodqualitycannabis.com, clearly stating the quality you deliver as well as an idea that you deal in cannabis and its products including marijuana and CBD extracts.

A Beautifully Crafted Website Layout Converts More Traffic

Secondly, the layout of your website also affects the conversion rate. The visitors on your website may quickly step back if your website does not seem attractive to them. Put in some colors, and infographics to intrigue your audience.

An Interactive User Interface Helps Better Communication

The next thing you need to do is keep your audience engaged. Yes, you need to engage your users on your website. Including a chatbot, or setting up interesting Call-to-Action buttons can enhance the user experience. And you already know, a happy customer is more likely to stay loyal to your brand.

Do Not Miss Out On The Technical Optimization

While you are designing your website to make it lucrative for your audience, do not miss out on the technical aspects of your website. You need to make your website highly responsive to different devices and platforms. Google considers responsiveness as an important signal when ranking results for a search. There are many other technical signals such as SSL codes, meta tags and the list goes on.

All of these steps can help boost your brand online initially, but for a long-lasting return on your investment, you may need to put in a few more efforts.

And the real game begins…

Create Content That Converts

As far as SEO is concerned, there are many elements that you should be paying heed to improve ranking in search results. But, somehow, the content remains the most favored by Google and other leading search engines. The content that you publish should convert potential visitors into customers for you.

Keyword Optimization For Higher Visibility

Creating a Google-friendly piece of content involves optimizing your content for possible search terms. What you must do is carry out extensive keyword research. Once you find the right keywords for you, incorporating these keywords into your content can help identify Google about the relevance of your content. For example, keywords such as buy marijuana, buy CBD products, or strains of cannabis are all relevant to your niche.

Informative Content Holds Higher Authority

An in-depth, well-researched piece of content that delivers information to the user, is usually more preferred by the search engines. While the user also loves in-depth content, you mustn’t stretch out the content just to make it lengthy. You need to deliver something useful to your readers.

Follow EAT and YMYL Updates

Google considers only those content as helpful which benefits users in one or the other way. And to assist the webmasters, Google laid YMYL guidelines for creating content. Since your business is related to medicinal and recreational marijuana products, your website comes under the YMYL category. And therefore,  an additional set of guidelines are also put in place-EAT.

Off-Page Elements Also Need Optimization

Apart from the elements on your website, you also need to pay attention to the ones carried out away from your website. For best results out of your marketing efforts, a balance between On-Page SEO and Off-Page SEO is to be struck.

Link Building Should Be Your Primary Concern

One of the top three signals that Google considers to rank pages in search results is backlinks. These backlinks help Google identify the relevance of your content and also measure its authority. Since these backlinks bring in referral traffic to your website, they act as silent votes for your content.

Social Signals Bring In High-Quality Link Juice

Another key element of your Off-Page optimization strategy should be a social media profile. Create a profile for your business on Facebook, Instagram, and other social media channels to gain higher authority. Tapping into these channels can improve your brand’s online visibility, scalably. Moreover, if you link your social media profiles with your website, you get to leverage a powerful source of potential buyers.

Blogger Outreach And Guest Posting Can Help

While you need backlinks for your website, it is not that easy to secure them organically. You may need blogger outreach and guest posting services to help you with your link-building exercise. In other words, leverage the connections of others, seeking help from influencers to gain high-quality link juice benefits.

Commencing with online marketing, your business can see an improvement in results in a comparatively short period. There’s just one more thing that you can use to explore the potential to its fullest.

Bonus Tip!

Content Marketing Is The Modern SEO

The concept of content marketing is not new, even though it has gained heightened attention from marketers recently. Content marketing is basically, promoting your brand or your business, with the help of informative and promotional content being published across various digital platforms.

Marking online presence for your business is indispensable in the current scenario. And with the tremendous potential, this new marketing tool holds, you can rest assured about securing high returns on your investment.

Top 15 Best Link Building Services & Backlink Building Packages In 2020

Top 15 Best Link Building Services & Backlink Building Packages In 2020

Despite Google’s guidelines against paid link building, it still seems to outgrow any other SEO practice. 

There are primarily three reasons why webmasters and marketers are so crazy for link building:

  1. Backlinks still hold high dominance in Google’s algorithm.
  2. They help with diverting referral traffic.
  3. It improves branding efforts for websites.

Typically, link building involves more than just one task, which needs to be followed in a set order. For example, there is blogger outreach, which must be conducted before guest posting on any blog. And the procedure also requires content creation in order to be published as a guest.

If you’re tired of doing all the work yourself, and still couldn’t get the best results out of your efforts, then it is best that you look-out for a link building service.

Here are the best 15 link building services that are about to change the game in the year 2020.

1. Outreach Monks

This team of monks (not in its literal sense) has achieved something remarkable. The company was founded just a couple of years ago, and yet they have managed to outrank several giants in the industry. With customer satisfaction rating of about 95%, Outreach Monks truly deserves to be the number one service provider for link building.

The team offers each and every service related to content marketing, including content creation, blogger outreach, and guest posting, to fetch your backlinks. And the best part is they do it manually to ensure that the quality is not compromised. Moreover, they offer their services at truly affordable prices, which gives them another edge over their competitors.

2. Submit Core

When it comes to link building, there’s hardly anyone who wouldn’t recognize Submit Core. the team has worked its way up the ladder over a decade long professional exposure. Loaded with sophisticated tools and the latest updates from Google, team Submit Core is definitely one of the best link building services.

Considering the packages quoted by any other competitor, Submit Core delivers a lot better quality of links and that too at a portion of the market average. If you are seriously looking into getting some high-quality links directing towards your website, then there’s no better option than Submit Core.

3. FatJoe

This UK based link building service has a head-turning rapport amongst other agencies and marketers. With scalable packages, they handle everything that you need. From blogger outreach to creating content, and getting it published across domains.

Although Google has made it very clear that they do not consider links from press releases, FatJoe still continues to offer links from PR websites. The reason being, PR publications provide legit traffic though these links are not considered for ranking in search results. FatJoe promises over the top customer support to make sure their clients are satisfied.

4. Screaming Frog

For completely result-focused link building, a lot many other tasks play a vital role. For example, there needs to be a link audit conducted to understand the existing link profile, then there’s planning for link improvement and relevant anchors are searched. These steps are carried out simultaneously while outreaching bloggers within your niche.

Screaming Frog knows exactly how to do it, and reduce the turnaround time to minimal. That is why they have been rated over 4 stars by their clients, and have over 90%, satisfied customers. If you are not concerned about the package pricing, then Screaming Frog can be an option for you.

5. Page One Power

Tired of all those imposters trying to sell you links from PBNs and link farms? Page One Power, can tailor your experience to meet all your SEO needs. With the relevance-first approach, the team follows a manual procedure to ensure that a stellar piece of content is published with editorial links embedded naturally.

Once the relevance is established, the team ensures that the blogs to be guest posted on hold high metric values as well. This allows them to maintain higher relevance than anything else. Thus, making sure that no link is spammed or penalized, later on.

6. Linkology

With over a decade’s experience in the industry, Linkology has served mostly agencies and resellers. They are more focused on working for marketers and agencies but have also helped hundreds of individuals and businesses gain visibility online.

The content marketing team at Linkology’s UK based corporate office ensures that no link is cloned, while your clients are promoted in the most natural of ways. An indigenous team of PR experts and writers have all the needed skills to take your link profile to the next level.

7. Vertical Measures

With an all-natural and honest approach, Vertical Measures ensures that the results for their link building efforts last for years to come. At vertical measures, they begin link building for you by commencing complete research before putting in place a strategy.

Once, the team has made up a clear mind on the approach to be followed, they devise an execution plan to make sure the results are achieved with minimal deviations. With a monthly report delivered to you, Vertical Measures ensures that there are no discrepancies in the process and tries to keep you satisfied at all times.

8. The HOTH

Yet another mature competitor in the list, the HOTH is known for its outstanding performance in the field of SEO. The team has already helped hundreds of clients grow their visibility and gain higher traffic online. There is no doubt that they are reliable and trustworthy.

When it comes to paid link building, it certainly is frowned upon by Google, but still, if carried out correctly, it can prove to be more effective than anything else. And this is what the HOTH promises to deliver their clients. The packages are slightly on the expensive side as compared to other link building services that top the listings.

9. Outreach Mama

When it comes to quality link building, Outreach Mama follows the traditional approach. They manually study all the credentials for your website, and then present with a plan to improve. This allows them to educate their customers (you) about what is being done and why it is being done.

With an all-clear link building process, they allow their customers to know what’s happening in real-time. Moreover, they allow you to accept or reject any website for guest posting. This is also the reason why they charge premiums over their basic packages.

10. Higher Visibility

Higher Visibility was awarded SEO agency of the year 17-18 by Search Engine Land. They certainly deserve to be among the best ones in the industry. Being recognized by such a reputable brand is something every program wishes to earn.

The team claims to build authority and establish relevance online for their clients and no plausible spam schemes are on offer. They curate all the content for guest posting and link building within the house to ensure the utmost quality. They suggest keeping a slightly flexible budget when going for link building services.

11. Siege Media

The service is true to the name. They tend to siege any faults and competitors over link building for your website. The team undertakes scientific audits before devising any plan to compete with other players within your niche.

Since they are white-labeled link building service, siege media does not guarantee any set number of links that are built for your website. Rather, they provide an estimate of links to expect within the month, which may or may not be fulfilled.

12. Loganix

The packages from Loganix are based on the time taken for your campaign, and the traffic range of the website to be guest posted on. When compared with other typical services that charge for the authority a website holds, this approach seems a bit more promising.

But, having said that, their pre-programmed packages are quite expensive, if only there traffic is considered. Moreover, the agency has been curating the content in-house which barres the clients to create their content on their own to be guest posted.

13. Webris

The company introduced its first-ever link building training for marketers and professionals in the year 2015. And since its inception, they have sold over 5000 programs, which is now considered as the golden standard for blogger outreach and guest posting.

The company takes an edge over other competitors by developing its own tools and combining them with the leading SEO tools such as Ahrefs and SEMRush. Coming to the package price, being premium in the industry and one of the most recognized services, they deserve to be paid slightly higher as compared to the average market price.

14. 1seo.com

You can find several case studies on their website, which certainly proves their proficiency in industry practices. Also, a certified Google Partner, Microsoft Partner, and partner with other search engines and a few social media channels, the 1SEO team have proven their worth.

Taking up all your link building efforts and pain, and curating campaigns which drive in real results is what they specialize at. Make sure that budget is not an issue for you, as 1SEO is a damn upper-class service provider catering to gigantic brands.

15. Straight North

Straight North team is more keen on improving your experience with them. Their strong belief in “happy customers, happy business” is what drives their campaigns, creating high-quality links for their clients.

Their experience is not challengeable, and copywriting talent takes up the frontlines when link building practices are to be considered. Get in touch with the team to know how they price their packages, and if it suits you. If budget is the least of your concerns, then straight north should certainly be on your prospective list of services.

When looking for link building services, it is wise to double-check everything. Make sure that you and your outsourced partner can trust each other. 

Some Common FAQs:

What is Link Building?

The process of acquiring and securing inbound links from highly authoritative websites is known as Link Building. backlinks act as votes for ranking any page in search results.

 

How Does Link Building Benefit?

Links are considered amongst the top three parameters that Google incorporates in its algorithm for ranking results in search. Apart from the improvement in rankings, backlinks also bring in the referral traffic, as well as helps with the branding of your website.

 

How Much Time Does it Require to Show Results?

SEO is no overnight process. It requires consistent efforts in the right direction. This applies to link building as well. Links act as silent votes for your content and also helps Google understand the relevance of your content. Therefore, it is recommended that, when you purchase a link building service, you need to be patient. The efforts would return positive results, which is assured, but the exact turnaround time cannot be predicted.

 

How Should I Find the Right Service?

When you look for the right service provider for link building, you should look at their reviews and the feedback they’ve received from previous customers and clients. This would allow you to think through if you can trust the service partner. Additionally, consider your budget and look for the best within your desired budget range.

 

What is the Difference Between Link Building And Guest Posting?

Link building and guest posting, however, are interlinked but are two entirely different tasks. Link building involves publishing content with embedded editorial links on domains other than your own, whereas guest posting is simply writing content to be published on other websites and blogs. With guest posting, linking back to your website is not necessary.

The 10 Best Guest Posting & Blogger Outreach Services

10 Best Guest Posting Service & Blogger Outreach Services

Beyond just growing your traffic online, you also need to increase your exposure as a brand. And to help you with it, blogger outreach and guest posting are crucial.

While both of these practices are interlinked, service providers allow their customers to flexibly choose what they need.

Getting your brand mentions on blogs within your industry, with sizeable authority online, can significantly improve the results for your marketing efforts. And when you consider taking your brand to the next level, guest posting service and blogger outreach service can be the perfect solution for you.

But…What exactly are these services?

One of the most sought after content marketing tactics, guest posting is used to gain website traffic, increase brand exposure, and improve ranking in SERPs. And in order to be able to achieve all these, blogger outreach is helping identify high-quality websites to guest post.

Usually, the guest posting and blogger outreach service are provided in conjunction, but you can opt for both of them separately. Apparently, both the services are inclined towards securing high-quality editorial backlinks, a.k.a. Link Building Services.

How do these services benefit you?

Guest Posting can help increase your brand exposure before the right audience, and bring in convertible traffic through unidirectional links. However, to be able to fetch these links, you need to outreach blogs that accept guest posts. This is where you need blogger outreach as a service.

Blogger outreach helps make connections with influencers and authoritative blogs across your industry. A single mention on their blog can bring in significant improvement in your website’s SEO.

Some of the benefits that you must know are listed below:

  • It helps improve organic and referral traffic
  • It helps you grow as a brand
  • The traffic you receive is ideally convertible
  • More leads help you generate more revenue and grow your business

So, now that you understand what is blogger outreach and guest posting service, and how it can benefit you, it’s time you know where to look for these services.

Here are the top 10 services you should consider for guest posting and blogger outreach.

Voted as one of the most reliable and trustworthy link building service providers, Outreach Monks has truly made a mark. With thousands of links built for their happy customers and that too within such a short span since they introduced their services, they are certainly the best blogger outreach and guest posting service out there. And they do it by involving their customers in the process. Yes, they let you choose what content you wish to be guest posted, and the blog you wish it to be published on.

With there highly experienced and trained PR experts and native content writers, they promise to deliver high-quality link building campaigns that really work. Recognized as the most affordable and trusted white label link building company by there clients, Outreach Monks drives innovative technology to help you grow your business.

Founded a decade ago, Submit Core commands reputation for highly competitive keyword research and authoritative backlink generation. As their customers say, “they are the best at communicating stellar results”, they certainly cannot be anything other than the best blogger outreach and guest posting agency. Additionally, they let their customers decide what sites and blogs they wish to be featured on.

With there services extending from industry-specific SEO programs to local and small business SEO, they have a diverse client pool. With over 250 recurring satisfied clients and a database of thousands of influencers, they can promise nothing less than 5-stared service. Manually, hand-picked links loved by hundreds of bloggers and businesses, Submit Core delivers totally niche relevant, do-follow and indexable links, at truly affordable prices.

3. The Hoth

With customer reviews supporting an average rating for The Hoth, they certainly stand a strong chance to be third best on this list. Offering discounts to wholesalers, and a promise to grow your traffic with ethical practices, they have earned their reputation working for over a decade now.

They undertake all the tasks from reaching out bloggers to getting the content published and securing backlink for you. Their packages are highly-priced. But they also offer custom packages for the ones who seek selective services.

4. Blogger Local

This is in fact, the odd one out amongst all the others. Blogger Local provides guest posting and blogging services but does not offer blogger outreach. But since it offers guest posting to almost every blogger who manages a reputation online, you can easily connect with other bloggers here.

There guest posting services are stellar, as they are already into various markets and have earned high command within the blogging community. If you are not looking for blogger outreach, but only guest posting on authoritative blogs then, Blogger Local can certainly serve the purpose. All you need to handle yourself is outreaching other bloggers within there community.

5. Outreach Mama

Voted as editor’s choice by Blogger Local itself, OutreachMama is trusted by numerous businesses and digital marketers. They outstand their competitors by letting their clients work on their strategies and planning. Providing with a complete anchor text roadmap to understand how it works, the team has actually educated their customers.

While they do offer stellar services and maintain high standards in their work, they do charge heftily for the same. If budget is not an issue for you and all you need is niche relevancy, then Outreach Mama should certainly be on your mind.

6. FatJoe

Fat Joe, founded in 2012 is considered as one of the fastest-growing content marketing agencies. The company has worked with over a thousand agencies in around 12 different countries. They claim to build over 5000 links every month through guest posting only, which is huge considering the effort and time it requires.

When it comes to quality, they certainly don’t lack any of it. But, in terms of customer support, they have earned a bad name recently. Nevertheless, they do promise a quick turn around for your investment, and rapid grievance addressed. The company is proud of surpassing customer support and recorded for answering 90% of all the grievances received within a few hours.

7. Linkredible

Looking for real branding and publicity for your business, Linkredible’s blogger outreach and guest posting services are known to drive results in real-time. All they need to do is submit a list of keywords and URLs you wish to target, and sit back and relax. They carry out the whole process in-house and to track it all down, you can download your reports in .pdf or .doc formats.

Furthermore, they dedicate a personalized campaign manager which is common with other toppers in the list as well. The best part of working with them is you can track all the reports in real-time. Having said that, they lack somewhat behind on affordability they offer through their packages.

8. Evergreen Outreach

Been featured in some of the highly authoritative blogs such as HuffPost and Forbes, they surely deliver the quality in their work. They handle the outreach process, curate relevant promotional content for you, and get it published on influential and authoritative blogs.

Offering blogs in a variable mix of domain authorities and building a link pyramid, are there strengths. The team employs only native writers with extensive experience in different industries. Do a search for them, if you have all the patience to witness the results drive-in to your website.

9. SERP Champion

With 4 star rating out of 5 on Trustpilot, they SERP Champions certainly know how to keep their customers happy. Offering an array of services from on-page SEO to off-page SEO, they are best known for their blogger outreach and content marketing services.

Taking a close look at the process they follow, you can surely lay back partnering up with them. They undertake a well-prepared mixture of DA and TF, with the help of the latest SEO tools and technology to help you rank better in SERPs. Their packages as ranked competitive, considering the time they take to bring about the results.

10. Loganix

Best known and reviewed for their local SEO campaigns, Loganix also offers guest posting and content marketing services. Based out in Vancouver, they have been rated 4.8 stars by over 150 reviews on Shopper Approved. If you are not too concerned about your budget and holding good long-term relations is your true purpose, then Loganix can be the perfect partner for you.

They guarantee their guest posts and lets you pay only for the links that last. Yes, they relieve you from paying for any broken or damaged link. Furthermore, to improve their customer interaction, they offer their customers to pick the links themselves.

Though you can take care of all these tasks yourself, doing so may deprive you of growth opportunities. The best you can do to improve and grow your business is partnering with a white-label link building agency that specializes in guest posting and blogger outreach services, and provide you with white-hat optimization for your website.

Some Frequently Asked Questions:

What is Blogger Outreach?

Digital marketing requires connecting with influencers and bloggers that hold a significant authority over their audience. This process of reaching out and building new relationships is considered as Blogger Outreach.

What is Guest Posting as a service?

Linkbuilding requires anchoring of hyperlinks that direct to a certain page on your website. It requires curating promotional content with embedded links to be posted and published on niche-relevant blogs. White-label link building programs offer guest posting as a service to help you achieve better results while leaving you stress-free.

How can I choose the right service provider?

Choosing the right service provider isn’t an easy job. We have listed these service providers, as based on their customer reviews, pricing, quality of work they do, and other augmentations they offer. Choose the one you can trust.

Why should I consider Blogger Outreach & Guest Post?

It can become hectic at times, and of course, a clear knowledge of the process is also important. Considering blogger outreach & guest posting services, you can rest assured that the work done is in accordance with Google. Moreover, it helps you save a lot of time as well as bring in the desired results faster.

My service provider is delaying projects. What should I do?

If your service provider is delaying you on projects, it’s best you talk it out with them. And if possible, you should start looking for other reputable service providers in the market.

Is it important to maintain niche-relevance?

Niche-relevance is considered as the backbone of any link building exercise. The reason why it is important to maintain niche-relevance is that it helps Google identify what niche your website belongs to, and how many influencers within your niche vote for your content.

Which service provider should I choose as a freelance marketer?

First of all, when you are looking forward to outsourcing your work, you need to consider the trustworthiness of the service provider. Since you are lending out your work, you need to be sure that your data is not tampered. The agencies that we have listed above, provide white label link building services as well. Just go through their website and you may already have the answer.

White-Label Link Building: Complete Guide To Hire SEO Reseller Agency

White-Label Link Building: Complete Guide To Hire SEO Reseller Agency

Every reseller hopes for partnering with a white label link building agency, that really works.

Your clients need quality backlinks. And to deliver it to them, you need a trustworthy partner.

While you need to make sure that they deliver the desired quality; at the same time, you also need to be sure if you can use their work proudly and label it under your own brand.

But the question is, how do you find “the one”? Especially, when there are sneaky agents sitting around every corner.

Having said that, it is not that difficult to find the right white-label link building agency to help you build links for your clients.

Let us understand…

Why should you be hiring another agency for link building… in the first place?

Whether you are a seasoned digital marketer or you are a newcomer to the industry, having a white-label link building agency partner can help you in many ways. But still, if you need a solid answer, here it is for you:

  • It saves you a lot of time

You know how tedious outreaching bloggers can be. Reaching out to the influencers manually requires a lot of time curating and customizing cold emails; then following up with the prospects.

A white-label link building agency can handle all the hard work for you. Which means you save a lot of time. And you can utilize this time to plan and create multi-channel campaigns. 

  • You can make higher profits

Since these agencies charge fixed prices per the number of links built, you get to increase your profit margins. Moreover, many agencies offer discounts when placed with orders in bulk. This means you can further make higher profits.

For example, if an agency offers you $40 per link built, you can simply put up a $50 price before your client which is pretty reasonable. Thus, you can very easily increase your profits. Additionally, if you place orders in bulk, say 100 links every week, you may even get a discounted price of around $30 per link.

  • You get to leverage someone else’s connections

Especially, for the industry newbies, making new friends can be a tough task. This is where hiring an agency can help gain an edge over competitors.

Think about it, unless you’re too savvy a personality in the field of SEO, having an agency by your side can really make a difference. Most of the time, the agencies have a huge database and really good connections with influencers.

In a nutshell, if you don’t have the time and patience to do it yourself, then invest your resources in a white-label link building agency.

However…finding the right partner to help you in the best possible way is still a matter of concern.

How do you do it??

5 Steps That You Should Be Considering Before You Outsource White-Label Link Building

The unspoken benefit is your clients don’t have to know who is building their links. Obviously, they believe it’s you fetching them all the quality backlinks for their website. That is why it is very important that the agency you outsource is trustworthy.

The entire process they follow and the quality they deliver will affect your own reputation. And, you wouldn’t want to earn a bad name in the market, for sure.

So, here’s what you should be doing to hire the best white-label link building agency:

  1. Seek Help From Old Friend “Google”

Yes, our old friend Google has answers for everything. Simply, start your search with something like “white-label link building agency” or add an adjective to this search such as “best”, to generate a list of available service providers.

The reason why you should be heading to Google is, If an agency is ranking on the first page for these search terms, they obviously know how SEO works. Since they also must have used the same techniques to rank their own website for the top positions.

Additionally, you can add a location tag to your search, to further filter out the results for you. Once you have a list of potential outsourced partners, you need to make sure that you can trust them.

  1. Study The Process They Follow

One way to analyze if they can be trusted is to go through the process they follow. Usually, the agencies have it listed on their website. Still, it would be a wise move to ask them directly, how would they do it.

A trustworthy agency would be honest and transparent in their process. In case, they don’t give away the process they follow, it is very likely that they might be following unethical practices. Therefore, you need to strike out these prospects from your list.

A skimmed list of potential white-label link building agency would exclude the ones that follow:

  • Paid link insertions
  • Reach out to PBNs
  • Publish links in spammy blog comments
  • Curate low-quality or spun content for guest posting
  1. Review The Testimonials From Their Previous Customers

An awesome way to assess the trustworthiness of the agency you’re considering is to ask for their previous customers’ feedback.

This includes the testimonials they’ve listed on their website as well as the ones they have on various forums and directories.

Alternatively, you can ask them for their previous clients’ contact details. Reach out to them. Dig up some dirt and ask them how their experience with the agency.

A trustworthy agency won’t hesitate to share their client details. And if they do, beware! It’s a red flag. Using this method you can easily get a bigger picture of how they manage their clients and build links for them.

  1. Go Through The Links They’ve Built Previously

Another possible way to make sure the agency is worth trusting is to go through their portfolio. Look for case studies on their website or other blogs, with their mentions.

A smarter way to have a look at their portfolio is to study the links they’ve built for their own website. Remember, we’ve talked about seeking help from Google. A step further is to study how they made it to the top ranks.

A genuine white-label, white-hat link building agency would have really good links supporting their website. Head on to their competitors and compare the link profile for all of them. This would definitely clear the clouds for you and help you narrow down your search.

  1. Monitor The Work They Do

By now, if you’ve been following up with all the steps, you must have curated a neat list of superb link building agencies. The last step follows, checking up with their current link building tasks.

Once you’ve decided and hired the agency that you trust, you need to keep monitoring the links they are building for your clients. Usually, the agencies offer a friendly dashboard or submit a complete white-label report. Use these reports to check the quality of the links they are building.

Over a short span of time, you’d realize whether hiring them has been a good choice for you. Ultimately, the agency you hire represents your brand. So the quality of work they deliver is actually, you in front of your clients.

After all, it’s your head for the spin and you need to be safe and maintain your reputation before your clients.

5 Best White Label Link Building Services For Agencies

Best 5 White Label Link Building Services For Agencies

Link Building is crucial to every website, simply because Google loves links. A healthy link profile not only allows Google to identify a website but also helps with establishing the website’s authority in the respective niche.

But link building calls for a lot of other efforts than just acquiring backlinks to a website. Often these practices are time-consuming, and typical SEO professionals don’t prefer to indulge in them.

What Goes Into Link Building?

Link building requires identifying industry-relevant blogs and reaching out to them. This is done in order to seek any of the three opportunities for fetching links that direct to your clients’ website.

  • Link insertion into a pre-published piece of content.
  • Publishing a freshly curated piece of content with embedded contextual links.
  • Asking bloggers to link out to your website on their own, in exchange for value addition.

The process for prospecting, sorting, and outreaching bloggers is not as easy as it sounds. This is where a white label link building service provider can help your clients improve their ranking in SERPs.

Identifying the need in the market, many leading SEO companies have made entry into white label link building services. Having so many options can lead anyone into a frenzy and make it difficult to choose the right service provider.

To help you out, we have listed below the best 5 white label link building for agencies. This review is based on the testimonials from clients, the volume they dispatch, and the cost of hiring them to work for you.

  1.  Outreach Monks

Based out in Philadelphia in the state of Pensylvania,  Outreach Monks takes immense pride in curating great content and providing white-hat link building. To ensure that all of the links they procure for their clients are safe, they follow a manual procedure. Once they identify the bloggers in the client’s industry, they begin filtering out the influencers from the rest.

Working with some of the reputed and highly authoritative blogs including Forbes, The Huffington Post, and Search Engine Journal; before any of the links are fetched, they allow their clients to pre-approve the blogs for guest posting.

Indeed, they ought to make the process simple and easy for everyone. Therefore, they’ve integrated a handy dashboard into their website. Additionally, a white-label report is delivered monthly, which you can present as your own to your clients. And that too at a budget-friendly price.

  1. Submit Core

The company started back in 2009 and ever since has been delivering timely results to their clients. If you are looking for ‘quality’ delivered in time, and that too at a reasonable price, Submit Core should be the one you seek. With about a decade’s experience, they have built a huge database of influencers from almost every niche and industry.

If you check out the company’s reviews on Google, you’ll find that they don’t compromise on the quality of the work they do. Moreover, the team is highly sophisticated and great with their communication skills.

Some of the featured benefits of hiring Submit Core includes a dedicated manager for every account, customized packaging, confidentiality of client ownership, and additional discounts for bulk orders placed.

  1. The Hoth

Established back in 2010, the Hoth is amongst the most renowned names in the SEO industry. There is no doubt that they have years of professional know-how and deliver the results they promise.

The company has, over the years, established itself as one of the most reliable service providers in the industry. They have put in lots of effort in their advertisements and online branding.

The only drawback with the company is its highly-priced packages. This can simply turn away clients, as reported by some of the previous users. Another shortcoming is the communication gap. Since the company works with a large volume of clients, it does get tough to answer each and every query, though they try to respond to all.

  1. Page One Power

If you are looking for a more customized link building service, then Page One Power is absolutely the one that can serve the purpose. The agency has curated two packages for its partners including, Individual Link Placement and Custom SEO Campaigns.

Both packages include white label link building services. Since the first one is dedicated to just link building, you shall need to provide them with keywords. As soon as they receive the order, their expert writing team gets on to curating content for your placements.

The second one includes more customizations ranging from link profile extraction to in-depth keyword research. Being an established and popular link building agency, they do charge hefty prices per link as compared to any of the other agencies available.

  1.  SEO.co

Formerly, the company was recognized by the name Audience Bloom. Since April 2010, when the company was established, it has been serving its clients with quality links. As a prestigious agency in the domain, they have helped thousands of happy clients and agencies.

The best part about is their dedication to client confidentiality. But then again, being a premium brand within the core industry, the package pricing is on the upper side. And not to mention, many have already reported the lack of proper communication of results or campaign strategies.

Apart from this, the company claims to deliver weekly reporting modules and real-time tracking for all your orders. A shared spreadsheet can be accessed from any enabled system, to assess the progress made for your campaigns.

Some Frequently Asked Questions:

  • What is the white label link building?

White label link building is, simply put, unlabeled link building practices carried out by a source other than the one which publishes it as their own.

  • How is white label link building beneficial to agencies?

Providing SEO professionals with tons of benefits, white label link building most of all reduces the workload of one party, who acts as a client to the link building company.

  • What if the agency tries to reach out to our clients?

Usually, the companies undergo a non-disclosure clause or entertain a policy to not to reach out to any client. This is considered highly unprofessional and unethical in the SEO industry, which may even lead to blacklisting of the company.

  • Do I avail bulk order discounts or special discounts in pricing as an agency?

Yes, you do. Typically, as a B2B marketing strategy is followed in this concern, white label link building companies and agencies often offer heavy discounts on their packages if purchased in bulk.

  • How can I be sure of the quality of work being done?

 The name, ‘white label link building’ suggests that you’ll be provided with an unlabeled report either on a monthly basis or weekly basis, depending upon the company policies. With the help of this report, you can easily check the quality of the work being carried out and ask the link building agency for any revisions, if needed.

Blogger Outreach Strategy in 2020 – How It Works?

Blogger Outreach Strategy In 2020 - How It Works?

An important part of off-page SEO strategy is link-building. However, managing off-page SEO means, you cannot control the source and volume of these links. So, the question is:

So, the question is…

How to build a backlink SEO campaign that works?

How do you convince influencers to allow you to fetch backlinks from their blog? Through this article, I’ll show you how to do it, via blogger outreach. For easy understanding, I’ve broken  the process down into four sections:

  1. How to find the right prospects?
  2. How to engage with these bloggers?
  3. A few tactics for building quality backlinks
  4. Compiling and analyzing the results

But first…

Why Backlinks?

Simply put, backlinks bring in traffic.

 

Building backlinks means that your website receives a link from another website that directs back to yours. The higher credibility and authority these sites linking to your website hold, the higher your website climbs in search results.

 

Nevertheless, backlink building calls for time, patience, and consistent effort. Using blogger outreach can help create a quality backlink campaign. Having said that, it requires building relationships with bloggers, and we all know, relationships aren’t built overnight.

 

So, you may ask, is it worth it? I’d say…totally.

What is Blogger Outreach?

If you are familiar with influencer marketing, blogger outreach won’t strike you as an alien concept. In fact, blogger outreach is a form of influencer marketing, where you leverage their fan-base for

If you are familiar with influencer marketing, blogger outreach won’t strike you as an alien concept. In fact, blogger outreach is a form of influencer marketing, where you leverage their fan-base for bringing improvement in your own exposure.

In other words, you look for someone within your niche, who has gathered thousands of fans, and tons of daily traffic. You essentially seek their permission to tap into their traffic via guest posting on their website and social media channels.

This is indeed a great idea to fetch exposure and get more of the right audience on your website; provided, you choose the right bloggers who can influence a mass audience.

Bloggers now hold a lot of power, especially those who have huge social media following. A backlink from their website can be magical and work wonders for your SEO strategy. Beyond that building a strong relationship with these influencers can also:

  • Drive referral traffic via social media
  • Grow your network
  • Boost the chances of natural link building

Anyhow, blogger outreach is a win-win situation, when building effective backlinks.

So, how do you do it? Let’s have a look…

    1. How to find the right prospects?

    The very first step towards the success of your influencer campaign is to find the relevant influencers. You need to find the ones that not only relate to your niche but also are active and have a lot of followers.


    Finding the right prospects is easier than it sounds, but it requires time. A lot of time! To simplify the process, you can make use of a spreadsheet to maintain a record of influential bloggers that you come across.

    You can make use of some of the following tips to look for prospective influencers in your niche.

  • Hunt through Blog Directories

    You can find almost anything on the internet these days; this includes, blog directories as well. These blog directories help bloggers to list their sites, which in turn is made available to other bloggers and people like you to help easily find each other. All you need to do is access the directory, and find and match the prospects that you are looking for.

    Some examples of blog directories are listed below:

     

  • Chase comments on blogs

    It may seem like finding a needle in a haystack, but finding bloggers in comments on blogs is a lot easier than that. Why? Because you may notice that most of the comments are from other bloggers. Since most of these bloggers are struggling with problems that the author has just solved for them, they leave a comment on their piece of article.

    This is actually a very common practice. So, you can easily scroll through some popular blogs and search through the comments section within. Soon, you’ll be able to find a few bloggers to reach out to.

     

  • Keep an eye on your competitors

    If your competitors are doing well in their SEO efforts, there is a pretty good chance that their backlinking efforts are being fruitful. In fact, people are linking out to them. But who are these people?

    To know, you can make use of SEO “spy” tools, that let you spy on your competitors. You can easily track their backlinks. And if people are linking to your competitor, there is no reason they won’t link to you as well.

    For example, SpyFu is one such SEO tool that allows you to spy on your competitors and see what they are doing, including the source of their precious incoming links. Moreover, it allows you to download a copy of their backlink profile which you can use to devise a plan of action for your own backlinking campaign.

     

  • Google is your best friend

    The good old friend, Google never fails to find relevant results for any search. You can make use of Google to find relevant bloggers who allow writing for them. All you need to do is to use the right set of keywords.

    For example, “write for us” can bring up some promising results. You can try putting in variations of these terms, such as “guest post”, “product review”, and others alike.

     

    1. How to engage with these bloggers?

    Forging relationships with the bloggers can help you secure backlinks positively, through blogger outreach. The stronger the relationships you maintain with the blogger, the longer the benefits can last for you. In other words, you’ll keep on receiving inbound links.

    As we all know blogger outreach can be a bit difficult at times, but if carried out in a planned way it can be the simplest technique to build links. Here are a few tips that you can use to nurture your relationships with these influencers and ask them for a link.

     

  • Indulge in to know about the blogger

    Influencers are a big deal. As with any individual, they also like to feel holding an important position. In other words, the more you know about the bloggers the better you stand a chance that they’ll work with you and provide you with a backlink.

    Whatever you write about for your guest post, make sure that it’s in line with their target audience, and their values and style of writing.

    For example:

    • How lengthy and detailed content do they usually post?
    • What’s their tone of writing?
    • What’s their level of expertise?

     

  • Communication is the foundation of your relationship

    Free flow of communication is the foundation for any relationship and this holds true to blogger outreach as well.

    Time is of the utmost importance for popular bloggers. You shall not only get back to them with timely replies but should also clearly specify what you intend to achieve with a guest post.

     

  • Begin by linking to them first

    You can simply link to them first, as a friendly gesture. The more you link out the influencers first, the more you can urge and convince them later to reciprocate the gesture.

    The motive is to get noticed. In order to come to their notice, you can start tagging these influencers on your social media posts.

     

  • Leave comments on their content

    If you’ve joined any facebook group, then you might have noticed one or two other members who stand out from the rest in the group. You know them inside out, what they do and what are their preferences.

    For example, there’s this anonymous blogger who used to be so active on a facebook group, with his comments, that eventually, the founder of the group asked him to become an admin. Just imagine, how many links he’d be getting now. All of this happened just because he was an active member of the group.

    Find the prospects and start leaving authentic comments on their content. This would help create a healthy relationship with them.

     

    1. A few tactics for quality backlinks

    You’ve sorted out the prospects that fit your needs the best. You’ve already gained their attention and now it’s time to execute your link building strategy.

     

  • Seek contribution to a single piece of content

    This tip can work wonders, every time you seek contribution. You have a niche and have decided on a topic to write about.

    Now you need to pick a format. Whether you aspire to write an e-book or a long-form blog post or compile a physical book.

    By now, if you’ve followed on the first two pieces of advice, you will surely have a wish-list of influencers and good relationships with them. Draw your wishlist to list out potential contributors to your content.

    To help you pick the best ones, you can:

    • Look for someone with expertise on your decided topic
    • Make sure they have a large social media fanbase.

     

    By now, you must be knowing who you wish to contribute and stand a pretty good chance that they might already know you. If you’ve got yourself noticed!

    Reach out to your prospects and ask them to contribute their words to your topic. It’s entirely your call, how much you wish them to contribute to your topic. Maybe, you can invite them to contribute a whole chapter on the topic.

    For obvious reasons, you may need to offer them something in exchange for their time, effort, and contribution.  You may even need to pay them, apart from just exchanging a link. That’s entirely fair, so if you need to do it, don’t hesitate. Apart from this, if you can offer them something for free, such as a sample of your product, or your service, it will make your relationship with the blogger, even stronger.

    Once the piece of content is finished, let everyone in your contact know about it. They’ll be more than happy to share their contributions to their audience. In return, you’ll get a lot of links.

    There are chances that your friendship doesn’t end there. The more you nurture the relationship with your influencer friends, the greater the chances your friends will reciprocate the gesture. Maybe they can even ask you to contribute to them and this would mean even more links.

     

  • You need to write the best guest post

    Guest posting is amongst the biggest outreach tactics there are. It is what it sounds like. You pitch your piece of content to an influencer and ask them if they can publish it on their blog.

    Perhaps, guest posting on sites such as The Huffington Post, or The Medium is so invaluable, that, all that contributors are concerned about is link juice. They are not at all concerned whether they get paid for their contribution.

    As we’ve already covered how to prospect perfect guest posting opportunity, all you need now is to fine-tune your pitch as well as what you’ll write about.

    The best way to undertake this task is to know the influencers inside-out. Try to understand some of the things such as:

    • The type of audience they have
    • The reason they write
    • The type of content they put up

    You can also get an idea from the already published guest posts. Try to know what are these guest posts like, how popular they are, and which type of posts are performing best.

    Before you pitch your idea, make sure you:

    • Go through their guidelines
    • Personalize your pitch
    • Introduce yourself
    • Convince them why you are a great guest blogger

    Remember, that guest posts are not meant to be about you or your product. In the end, it is all about delivering value to the audience, be it yours or theirs.

     

    1. Compiling and analyzing the results

    While you are outreaching influencers and making new friends, make sure that your efforts deliver the results that they are intended to.

    Remember that your aim is to acquire more traffic, and not getting to know new people. In order to stay on track, you need to compile your results so as to make sure you are doing it the right way. Or else, all you’ll have at the end of the day is another online friend.

    For example, you can make use of Google Analytics to track the results for your efforts. All you need is to create a single segment for all the guest posts you’ve ever contributed.

    This would allow you to see the data from your backlink building efforts, including traffic and conversions you’ve received.

     

    Let’s Wrap It Up

    Link building through blogger outreach is as easy as making friends with these bloggers and guest posting for them. All you need to do is foster a healthy relationship with these influencers.

    All in all, it’s a three-step process:

    • Prospecting relevant bloggers
    • Getting noticed by bloggers
    • Sharing an exemplary piece of guest post content with them

    Share this piece of article if you like it. Let’s make link building easier for all.

Pro-Tips For Guest Posting That Every SEO Should Know in 2019

Though there have been many updates in the SEO industry, the content has always been a consistent factor for website improvement. Regardless of the content being on-the-page or off-the-page, it affects a website’s ranking drastically.

 

For every beginner who aspires to be a professional blogger, ‘Guest Posting’ seems to be a kick start. Whereas, for those who are into business, ‘Guest Posting’ is the best investment for quick turnarounds.

 

Without wasting any more time, we hereby bring you some of our pro-tips to get the best out of your efforts.

 

1. Decide Your Keywords

Needless to say, keywords act as landmarks to identify your website in the digital universe. In order to get the best results, to rank your website in search results, you need to decide your keywords. Not just one keyword, but a set of keywords. This might seem a tedious task, but just one keyword, might not even bring you any results in time.

As it may seem, a set of keywords can mean a lot of things. It is crucial to mention what exactly this set refers to.

Single-word keywords are very effective because they are easy to track. Indeed, this makes them most sought after keywords for SEO. Thus, increasing the competition as there are hundreds of other websites which are either trying to acquire these keywords or already rank for them in a search result.

The key is to look for less competitive keywords. These keywords can be singular, or you can also begin with long term keywords. For example, if your website is about music, then rather than trying to rank for ‘music’, you can try to rank for ‘music blog’ or something even more specific to your services such as ‘music blog and seller in Brampton region’. This will help rank your website more easily and also the turnaround will be quick.

 

2. Target Your WebPages

While you are deciding which keywords you want your website to rank for, you also need to decide the pages on your website that you want to target, essentially. Since Google ranks pages and not websites, diversifying your traffic on different pages can help boost the complete website. In other words, whenever a user clicks a URL, they are going to land at a page and not the whole website in all.

Considering that you’ve decided your keywords, target the pages on your website that these keywords should anchor to.

For example, you have a page for blog posts on your music website and a page for selling music. Targeting your blog section’s landing page, then the blogs inside, and your seller page separately, you can diversify your traffic on all of your website.

The traffic on the complete website and not just one page, improve the credibility of the complete website. Plus, the links to different pages bring in more referral traffic, as well as brings in the asserted votes for the content on your pages. You need to anchor the keywords in the content for your guest post directing towards a certain page.

As we all know, Google considers the content and the links as priority signals to rank a page in a search result, having a good traffic and authority websites to vouch for your website proves to be highly beneficial.

 

3. Look Out For Prospects

Once you have all the raw data you need to begin your efforts to process this data. You need to find blogs that can relate to your website. These websites are the prospective domains you should be guest posting on and in return, they shall provide you with a link for a page on your website.

To begin your pursuit for prospecting guest posting opportunities, you need to contact the admin of the website. Pitch them what you are offering. Explain to them how they can benefit from your mutual collaboration. Convince them without exaggerating.

According to many digital marketers and successful bloggers, your pitch should be precise yet self-explanatory to the blogger about your intentions. 

  • Make Sure You Prospect For Long

A smart way to make your pitching more effective is to pitch your prospects for a long-term collaboration. This way you can make connections on the internet. Together a huge network stands stronger than a single individual.

While you prospecting make sure that mutually discuss the terms of your relationship.

If you are wondering how to begin with your prospecting, check out our ‘Guest Posting Services’ to learn the insights of what it’s like. Prospecting takes a lot of effort to show significant results, but it is indispensable to guest posting.

4. Create What You Want To Guest Post

Essentially a good piece of content is also indispensable to Guest Posting.

Content, as already known to many, is the true king in the SEO realm. Content that benefits the user in some way is highly credible. According to two updates that Google introduced a while ago- EAT and YMYL, the content that is liked by the users wins over others.

  • EAT & YMYL (A Brief Introduction)

While we are talking about the updates, you may like to know what these updates mean. In short, EAT measures the content on the basis of the Expertise of the writer and the content, the Authority that they hold on the internet, and the trust they build amongst the readers. A piece of content that helps solve a problem or benefit the user in some way is should satisfactorily validate this update. The criteria for measuring these factors for any content is laid in another update which was called, ‘Your Money or Your Life’, aka; YMYL.

Create a piece of content that explains your services or what your website is about and how it can benefit your target audience. While you are focusing on your target audience, you should keep in mind that your target audience is already the acquired audience of your prospect’s audience. So, you need to understand the deliverables of your partnered prospects as well.

5. Smartly Include Keywords

As we’ve already mentioned that you need to diversify your keywords and the pages that you anchor these keywords too, it is important to know how to get these keywords to work for you. When it comes to on-page SEO, including these keywords in the content published on your website is the friendliest of SEO methods. Optimizing the keywords and maintaining their density in the content are the basic practices involved.

Since we are concerned with guest posting, these keywords need to be optimized a little differently.

The content created for guest posting plays an important role in off-page keyword optimization. Embedding keywords in content needs to be as natural as possible. These keywords are then to be hyperlinked with your target page so that it should provide with referral traffic and also help build a good link profile.

6. Follow Up Your Prospects

You have keywords that you wish your website to rank for in search results, you have targeted the landing pages, and created the content to be published. You’ve already traveled a long way to earn credibility for your website.

In order to be able to post as a guest on any website, you prospected websites and pitched to their administrators. Some of those may have replied to you positively, some may have declined your proposal and others might not even have replied. Don’t lose hope. This is pretty common and ought to happen most of the time.

The ones that responded back positively needs to be followed up to keep afresh your newly built partnership. Get in touch with prospects and share your content with them, so that they can publish it. You’ve already discussed the terms of your partnership. But, you can always re-discuss them before you actually get your guest post published.

7. Earn Credits For You And Your Website

The primary aim behind guest posting is for SEO purpose. The more, you as a writer, publish your content across various domains, the better you gain expertise, authority, and the trust of your readers. While you are achieving yourself credit, your website is also earning credits.

The links that you embedded in the content for guest posting, brings in the quality link juice. Also, diverting readers from other domains to your desired pages on your website.

For search engine optimization of your website, the traffic your website receives and a good link profile are the prime factors. Ignoring these two can not only decline your website ranking but also bars the opportunities for future growth.

Patience is the greatest virtue. Depending upon your website’s current status, the results may take a while to reflect. You need to be consistent with your efforts as there is no defined number of links that a website should have, minimally. Consistency can bring the much-needed stability to your website’s performance on the internet. Keep prospecting, creating beautiful and beneficial content, and building links for your website. Ultimately, your efforts will bear fruits for you to relish.

Top 7 Google Updates Till Date That You Should Know About

Google keeps on updating its core algorithm to enhance the search results and improve their user’s experience. While there are many updates that Google has brought in, there are a few that are more significant than the others.

In this article, we’ll be talking about Google’s top 7 updates till date that every SEO should know about.

  1. Say Hi To “Fred”

Fred is the name given to all the minor updates that Google brings in from time to time. In the year 2017, webmaster analyst Gary Illyes mockingly tossed the name “Fred” to a major update for this resembled the character from the popular cartoon series of the 90s “The Scooby-Doo Show”. The way this update analyzed the content on the internet is similar to the way Fred analyzed evidence to resolve a mystery, as argued by Gary Illes. Thus the name “Fred”.

Google considers the content that has some valuable information for the user as legit. This was significant from the aftermath of this update. The websites that served just the purpose of raising money from excessive ads and sponsored content were no longer making it to the top search results. On the contrary, websites which were delivering valuable content managed to find a good spot in the SERPs. As suggested by Backlinko, some of these websites enjoyed a hike of about 200% in their traffic, post this update.

In nutshell, The “Fred” was focused around the content expertise, its quality, and its popularity amongst the readers. Any content that didn’t match these criteria didn’t score a high rank in search results.

  1. The “Pigeon” Has Always Been A Messenger

“Pigeon’ was introduced in the year 2014. At the same time, Google started promoting local businesses by bringing them up in local search results. Quite evidently the name was coined because of the task that this update performed specifically. Just as pigeons were used to deliver messages in a localized region, Google’s “Pigeon” records the geographical location of a search made. It then combines this data with the search terms and helps deliver better-localized results to the user.

Let’s make it easier to understand for you. If you’ve ever used the ‘near me’ tag in a Google search, it will be easier for you to understand. Say you search for ‘salon near me’. The “Pigeon” will record the data for your location, look for salons near you in local directories, and then deliver you the best suitable results. Isn’t it amazing?

Since its introduction, the horizon for “Pigeon” has been expanding. This update has not only improved the user experience, but the local businesses have also benefitted from an increased number of leads.

  1. Here Comes The “Humming Bird”

Around August 2013, the “Humming Bird” was rolled out to improve the responsiveness of the search engine to search queries. Google emphasized that this update was swift and precise in delivering results, just as a hummingbird is.

Although, Google’s original algorithm has had a few additions to it from time to time, “Humming Bird” came out to be a complete remodel of the core algorithm.

Instead of the traditional search algorithm, when Google ranked webpages based on the keyword density, it now ranks the webpages by establishing the relevancy between the search terms and keywords.

In other words, Google started analyzing the context of a search made by the user. Now, more than just how the keywords are included in the content, the relevancy of the terms with the content and the information that it provides are factored.

The primary aim was to understand the human queries with the help of machine language and programmable memory, a.k.a. Artificial Intelligence. This Machine Learning Programme was named as RankBrain by Google. The crawlers were reprogrammed to index key terms and combine them for sensible formations. This understanding of formations of key-terms made Google as we experience it today. That is, it shows results for almost everything between the earth and the sky.

  1. Streamline Your Content Just Like A “Penguin”

Before 2012 Google factored just the number of backlinks into the ranking process for a webpage in search results. This changed around in April 2012, when Google introduced “Penguin” into its search algorithm.

Now the webpages are ranked based on the quality of backlinks as well. For example, a webpage about cooking necessities should have backlinks from relevant niche pages only. If a webpage that serves cooking content has backlinks from a fashion page, it is likely to be considered as phishing or spammy content by Google. This would bring down the rank for the page or may even lead to penalizing the domain for black-hat SEO practices.

“Penguin” compares the contents of both the linked pages and establishes relevancy. It is indeed this relevancy of the text, along with the authority of these domains, that this update uses for ranking websites in any search result.

Extending the same example further. Say the webpages that are linked together have contents focused around Chef-style ‘Goulash’. If these pages have appropriate traffic flow, along with a low bounce rate, it is very likely that Google would reward these webpages with upranking.

Establishing relevancy between the content and the search terms further enable Google to show suitable results for the intentions behind every search that a user makes.

  1. Don’t Mess With The “Panda”

The content-based factoring of the webpages was more refined even before “Penguin” or “Fred” were introduced. Before 2011, the internet was full of spamming and phishing websites. The primary aim for any website was to gain higher ranks regardless of the practice employed but it all changed with the introduction of the “Panda”.

In February 2011, Google rolled out “Panda” update. “Panda” was entirely focused on removing these spammy websites from its search engine results pages. Google made sure that the websites that ranked higher in the search results had characteristic expertise and authoritativeness of the content, and were trusted by the readers.

“Panda” in association with Google’s RankBrain, focused on understanding the nature of the content, the intention of the search made, and the cohesiveness of the search terms. It not only understood the meaning of words but also considered keyword variations.

For Example, Google now understands that ‘wearing a shoe’ is a variation of ‘putting on boots’ and likewise.

Within an hour of the “Panda” being rolled out, the pages having any sort of duplicate, untrustworthy, spun, or irrelevant content was brought down in the search results.

  1. Mobile Users Demand “Mobile-Friendly” Websites

Pretty simple and yet entirely focused, the “Mobile-Friendly” update was introduced for webmasters to optimize their websites for responsiveness to mobile devices. The reason behind the “Pigeon” was not just the promotion of local businesses. In fact, Google made sure that its users can access relevant information from any device.

As we all know, the majority of Google users access their search results from mobile devices. Almost after a year, Google introduced the “Pigeon”, it rolled out “Mobilegeddon”. Well, that’s what Chuck Price dubbed this new update as.

At first, there were only 15-20 per cent of the search queries that catered mobile users, but now all of the searches are mobile-friendly. This means that a website which is not optimized for mobile devices will definitely lag behind in scoring ranks in SERPs.

  1. It’s “Payday”!

This update has a lot in common with the “Panda” and the “Penguin”, but it is not to be confused with them. This was entirely specific to its target and a full-fledged independent update in itself. In the year 2013, Google started draining websites that did not provide any beneficial information to the user.

The update was straightforward in attacking the specific websites associated with spammy, adult or pornographic content or unethical monetary practices. Overnight, the websites that were associated with these niches were removed from Google’s directory and un-indexed.

Result? Better user experience to provide valuable benefits to the user.

BONUS!!

Apart from these, there were two other updates that helped webmasters understand how Google plans to refine search experience for every user. These were- EAT and YMYL.

Google has made it very clear that only the legitimate content that benefits the user somehow, is the true king. That is why it guided the webmasters to ensure that their content lays according to YMYL (Your Money or Your Life). According to Google, any webpage or website that can affect someone’s health, safety, financial stability or safety is considered to be a YMYL page. Pages that served shopping or financial information, medical or pharmaceutical information, and, the ones that provided legal advisory fall under this category. Out of these, websites that served medical information suffered the brunt of YMYL update.

 

The other update (E-A-T) abbreviates for Expertise, Authoritativeness, and Trustworthiness. This update was also very specific. The content is now evaluated based upon the expertise of the contributor as well as the content itself. Then there is a certain level of authority that should be associated with the content and the domain publishing the content. And lastly, the content should be trustworthy.

 

 

Sufficing all these specific factors, the webpages are analyzed for content and accordingly ranked in the search results.

For every search engine optimizer, these updates are like foundations for a strong strategy. Optimizing your website in compliance with these updates can assure that it will rank top in the search engine results. Google will keep on rolling out more updates, and there are many more, indeed. Staying updated with these changes is the only strategy for SEO.

Top 10 Factors That You Cannot Ignore To Rank #1 In Google Search

Long gone are the days when you had to ask your friends and family to like, share, and subscribe to your blog. No doubt this was a truly white hat SEO technique to improve the ranking of your website and it is still in practice. But the time taken for this technique to revert back the results is quite long. In fact, the search engines, with the introduction of artificial intelligence, are getting smarter with every search that is made through them. This has given an excavating insight of the user behavior and helped Google deliver better and more relevant results to its users.

As already said, the search engines grow smarter with every search that is made through them, this, in turn, has evolved the factors that these search engines use to rank a website during a search. Google alone, the world’s most popular search engine, uses more than 16 dozen factors to rank a website in a search result. And the number is still growing.

Nevertheless, the experts have been following these trends. It is crucial to keep up with the upgrades in the ever-changing environment of Search Engine Optimization. It won’t be possible to discuss all the factors in this article considering the context of the topic. Without wasting your time any further, let’s begin.  

 

  1. Originality Of Your Content

No matter, how many factors Google bring in to rank a website, content is the unchallenged ruler of the realm. From the earliest days of the World Wide Web, it has been the number one factor to affect SEO. Having said that, it would be foolhardy to believe that just any content would do it. Google recommends that you should create and publish your original content. This helps identify your content on the internet.

Your content may contain text, video, audio, gif, images, or all of these. The idea is to keep your audience engaged with your content. You can write anything that you wish to share with your audience. Undoubtedly, creative content that includes media is more interesting and tends to engage the audience better.

Coming back to the originality of your content. Google’s bots, or crawlers, as they are called sometimes, go through every piece of content that is available on the internet. A duplicate content would not only decrease your website’s ranking but may also lead to penalizing your domain. In other words, original content brings your website to the top, whereas, copied or plagued content leads to penalties and dip in ranks.

 

  1. Responsiveness Of Your Website

Consider a website that works great when accessed through a computer, but lags when accessed through a mobile device. This lag in responsiveness to mobile devices decreases customer engagement. And also increases the bounce rate. Which is not healthy for any website’s SEO.

Google, or any other popular search engine, for that matter, try to deliver the user, what they are looking for. As for any business, customer satisfaction is very important. These users are Google’s customers. And Google makes sure that its customers are satisfied with the results they get. The more a website is visited, the more popular it becomes. And there is no scope for debate that popular and trending makes it to the top always.

In order to receive high traffic and retain that traffic on your website, you should work on your website’s responsiveness. Neglecting website response can lead to a high bounce rate, which is considered as a negative impact on your website’s SEO by Google. As a result, whenever a user enters a search term, you may lag behind in the rankings. Regardless of how relevant the search term is to your website.

 

  1. Speed Of Your Website

A website that takes longer to load, would not be preferred by the users. In the age, where everyone desires for everything at lightning fast speeds, how can a website that takes time to load can be preferred by the users? The users wish to access any and all piece of information with a click. And when the page doesn’t load for a few seconds, the user is sure to bounce back. They would look for alternate sources of information but surely wouldn’t check out the slow link again.

Optimizing the speed of your website diminish the chances that your target audience flips over to another website. Consider this. There can be many reasons for the slow response of your website. These may include a bug in the HTML file, backend faults, server delays, and in some cases, the internet connection of the user. Optimizing each and every aspect of the website’s speed is pretty much impossible. For instance, you cannot do anything for the user’s internet speed. But you can take care of the things that are in your control, such as the backend of your website.

If you are geeky at coding and debugging, you can repair and optimize your website on your own. In case, you don’t know any of the coding and optimization parts, you should seek professional help. A company or an individual who has relevant professional experience is truly worth the investment.

 

  1. Social Signals That Your Website Has

From young to old, social media has engaged each and every age group. And not just the groups of age, also people from different ethnicities and backgrounds, and interests. Social media is like a popular restaurant where anyone can walk in and savor whatever they want to. There’s something for everyone.

It has nothing to do with Google. Google does not endorse social media, specifically. It is important to understand that it is the referral traffic that matters more here. Linking your website to social media can divert traffic from the website to your desired page. And the best thing about this traffic is, it is completely ethical.

Social media signals can boost your traffic consequently improving your website’s ranking in the SERPs. Create a social media profile on Facebook, Instagram, Twitter, LinkedIn, and wherever you feel like. Diverting traffic from this humongous source of users can help reach your words out to the world.

 

  1. Number Of Backlinks & Their Quality

As already mentioned, traffic is one of the major influencers that improves or degrades your website’s ranking. The source of traffic is equally important. At this point, it’d be wiser to briefly understand what these sources are. There are primarily two sources of traffic that any website can receive; 1) Organic traffic that comes from search engines when a user enters the relevant keyword in the search box; 2) and, Referral traffic, that comes from secondary sources such as blogs and social media.

To help with the amount of traffic that your website receives, link building is an effective technique. It is not at all new. Bloggers have been using this method since the dawn of the internet and blogging. The higher the number of links your website has, both outbound and inbound, the better its SEO gets. Having said that, the links that are inbound bring in referral traffic. These linked pages help Google understand the authority of your website and prioritize its placement in search results.

The quantity of the backlinks is less effective if the quality of backlinks is not satisfactory. Therefore, it is vital to make sure that the backlinks that your website has comes from high authority websites and not from any penalized or spammed websites.

 

  1. User Experience Makes A Lot Of Difference

We have been discussing it over and over again, that the amount of traffic your website receives helps with the SEO. This sentence has a limitation to it. Mere traffic volume does not make much difference. The relationship between the Click-Through-Rate (CTR) and Bounce-Rate is what makes this traffic more valuable.

These two measurements are influenced by the experience a user has when they visit your website. If the experience is very delightful, it is likely that the user would return to your website and also spread the page for more users to visit. This improves the Click-Through-Rate and reduces the Bounce-Rate.

A lower Bounce-Rate enhances the reputation of your website. Whereas, an increased CTR builds the authority of your domain and gains your website better placement in the search results. It also, helps with the strengthening of the keywords for your website that it is currently ranking for.

 

  1.    Age Of Your Domain

 

The next thing that affects your ranking is the age of your domain. Yes, the older your domain is, the better it has the probability to rank higher. It is crucial to make note of what does this age actually refer to. The bot crawls through potentially every piece of information that exists on the internet. As soon as the bot crawls through a page, it stores the content into Google’s index with a time-stamp.

This time-stamp helps keep the content identifiable and distinguishable at all times. Even if someone creates a similar content (not copied). This helps Google determine the authority of the page depending upon the traffic it keeps on drawing days, months or even years after the content is published.

In fact, when you consider building links for your website, you should indeed check out the age of the domain that you are linking to. An older domain that has been consistently operational in a specific niche is more likely to be of higher authority.

 

  1.    Referring Domains For Your Website

Not just the links that direct towards your website, but also, the domain from which these backlinks are coming from, are important for your website’s ranking in SERPs.  Referring domain is where the backlinks come from. As already said, referring domains are critical for SEO, a higher number of referring domains is always better. Just make sure that these referring domains are not PBNs or any other phishing website.

To understand how the referring domains affect SEO, let’s consider an example. Say you have a total of 100 backlinks to your website. And, these backlinks come from not more than 5 domains. It is very likely that Google may punish your website for such a low ratio of referring domains to the number of backlinks.

The best practice to maintain a healthy link profile is to build links with more number of domains. A higher number of referring domains from where the backlinks are fetched is considered to be Google friendly. This is also known as a unique link building strategy. No more than one backlink from one domain is the best profile for backlinks.

 

  1. Security Of Your Domain

How secure your domain stands, affects the user experience. And we already know, how user experience affects the SEO. Considering this fact, improving the security of your domain, helps keep your information and that of your users’ as well, safe.

 

Users do not wish to share any of their personal data with a third party, to whom the information does not concern. Moreover, higher security also enables you from getting your website hacked and this leads to high trust build up amongst the users.

The more users trust your website, the more likely they are to click on your link and visit your website.

 

 

  1. How Often Do You Update Your Website?

A website that is idle for a long time and does not receive any updates in terms of content is considered as a dead site by Google. Consequently, Google draws back the website in the search results, to the bottom or last results.

It is, thus, critically important to refresh the content on your website from time to time. Keeping your audience updated and engaged with the latest content helps keep up the traffic flow, makes your website look genuine, and build authority on the internet.

A steady flow of traffic, along with optimum quantity and quality of backlinks promotes your websites ranking to the first rank. All of these techniques are white-hat and genuine. Though the results may take some time to show up, they will eventually. And your website would come closer to the first rank as long as you’d keep on following these strategies.