You probably heard the popular saying of Internet marketers that “Content & SEO go hand in hand.” 

No matter how frequently top search engines such as Google & Bing upgrade their algorithm, unique and niche-relevant content still holds the key.

Why?…Perhaps, the quotation by Mr. Dave Davies best explains it, “Content is what search engines use to fulfill user intent.”

In essence, with every new update, Google emphasizes on “Content is the ultimate king.” 

It improves the site’s authority and credibility. It attracts the target audience to the site, encourages brand engagement, and drives sales. 

Now, the burning question is- What factors determine the quality of content?

Well, there are plenty. Clarity, keyword density, information relevancy, length, and user intent, are among the commonly used parameters to scrutinize information. In simple terms, marketers need to provide SEO optimized content for search engine crawlers to identify and index the link on SERPs. 

Stating the obvious, optimizing content for search engines independently is easier said than done. Fortunately, there are numerous tools available online that can eliminate the hassle. 

So, without beating around the bush, here are the top 10 SEO optimized content tools you should try.

   1. Google Search Console

Google search console (GSC) is a popular content optimization tool provided by Google. It provides real-time SEO data that you can use for multiple purposes. It will allow you to diagnose technical problems, evaluate the site’s SEO tactics, boost page ranking and build an online presence.

Now, you might be wondering- How exactly does GSC work? 

This free tool assists marketers in understanding the Google algorithm and its procedure to grade web content. Here’s how:

• It monitors organic traffic, click-through rates, and keyword ranking. 
• Tracks web pages that are indexed by search engine crawlers. 
• Troubleshoots mobile usability problems. 
• Analyzes vital backlink data (including internal links, anchor text allocation, and top linking sites)
• Resolving possible security issues 

All these metrics are used to formulate an effective content strategy, especially for existing web pages and blog content. 

    2. Ahrefs

Ahrefs is a multipurpose SEO tool; majorly used for backlink analysis, keyword research, and competitor analysis. It allows you to understand the target audience’s intent and elevate your content strategy accordingly. 

For instance, evaluating a competitor’s blog URL to shortlist ranking keywords. In addition, you can learn about keyword volume, post backlinks, and related keywords. It will assist you in building an outreach strategy to rank your website (and content.)

In short, this tool could be used to identify the areas where you are lacking and improve them. 

   3. SEOTesting

SEOTesting is among the best SEO optimized content tools. It automates the numerous tasks associated with the optimization process, such as understanding the content context and tracking changes, to adding value to the write-ups. 

If you use this tool with GSC, the end results are marvelous. It streamlines the content marketing process with effortless page tracking and data reporting. This will allow you to understand the target audience’s tastes and preferences, thus, improving the blog’s information. 

The best part?… You can compare the organic search performance for a decided span of time. It will help you analyze the performance of content and implement necessary changes. 

   4. Grammarly

Grammarly provides detailed real-time suggestions to improve content quality. These suggestions are often based on “Correctness,” “Clarity,” “Engagement,” and “Delivery.” It helps eliminate typos and grammatical errors and makes the blog SEO-friendly.

The tool additionally provides you the option to “Set Goals” to get tailored suggestions (according to the audience, domain, intent, and formality). 

For instance, in B2B writing, the audience would be “knowledgeable,” formality would be “formal,” and intent may be “information” or “convincing.” After setting your goals, Grammarly will help eliminate complex and unnecessary words to make the information easily understandable.

    5. Hemingway Editor

SEO optimized content tools checklist is incomplete without Hemingway Editor. To rank your webpage on Google, the information published should be clear and easy to understand. Using jargon, long sentences, and passive voice is likely to affect its readability score. That’s where the Hemingway editor comes into the picture.

This tool helps in improving sentence structure for the target audience. It does so by fixing common stylistic errors, improving article tone, and eliminating grammatical errors. It additionally features grading metrics to refine the reading level by highlighting the hard-to-read sentences. 

In short, it is a must-have tool for proofreading content before publishing it over any digital platform. 

   6. Google’s “People Also Ask” 

Understanding and analyzing the SERP results is critical to evaluate the ranking of your content. For this purpose, you can reap the benefits of Google’s People Also Ask and related search features. It is an effective way to drive organic traffic and improve ranking.

Now, the question is- “How to use the PPA feature?” 

You can conduct a Google search using industry-relevant keywords. There, you’ll find the PAA boxes among the top search results. The questions appearing on these boxes are generally related to the keyword you searched for. It’ll allow you to understand the user search intent and infuse the questions as an FAQ guide on your website. 

  7. SEMrush Writing Assistant

SEMrush is a renowned tool in the SEO world; thus, it doesn’t need any introduction. This tool has plenty of modules to tweak the content quality. It provides instant recommendations for content optimization, which are based on top-ranking Google articles.

You can access this tool using the WordPress plugin or directly from the SEMrush web app. 

The changes suggested generally include: 

• Number of words
• Semantically related words
• Average readability score
• Words to include
• Where to get backlinks

Though it is a paid tool, you can take advantage of their 14-day free trial before making the purchase. 

   8. Yoast SEO

Are you using WordPress as your publishing platform? If yes, the Yoast SEO plugin is a must-try tool. This tool is fundamentally focused on On-site and On-page SEO. However, it could also be used for social media optimization. Perhaps, it won’t be wrong to say it’s an All-in-one SEO plugin.

It allows you to use unique titles, descriptions, and image Alt text for on-page and social media posts. This plugin further assists in determining the overall content score based on different ranking factors. This way, the content becomes more user-friendly; thus, its shareability increases. 

   9. Keyword Tool Dominator

Keyword Tool Dominator provides a wide range of keyword options related to your niche. These long tail keywords can be naturally incorporated into H2 and H3 content to drive organic traffic.

One of the best features worth mentioning about KTD is that it allows you to discover keywords for eCommerce platforms such as Amazon, eBay, and Etsy. It means you can use the information to optimize review pages, product pages, and other content types. 

   10.Surfer SEO

Finally, we have Surfer SEO on our “SEO optimized content” tool list. It is cloud-based software primarily used for on-page website content optimization. It is not a free tool; however, you can get a 7-day trial at $1. 

This software allows you to compare the top-ranking websites based on specific keywords and topics. The interface is quite simple, which makes it a beginner-friendly tool. 

Simply put, it provides data-driven answers based on in-depth content analysis. 

To Sum It All Up

For many, SEO optimized content is a vague concept. They are still abiding by the age-old techniques of keyword spamming, writing for search engines, and spinning content. Consequently, the results obtained are not desirable.

Of course, the greatest challenge will likely be to take a step back and evaluate how content is being utilized at your company. Is it most effectively and efficiently possible?

However, regardless of your company’s marketing budget, you’ll be able to boost your search engine results with these helpful tools as long as you put them to good use.

So, what’s the wait for? Try the tools explained in this article right away!

Marketing Analytics: 8 Best Ways to Track Your Online Marketing Activity

8 months ago by erika 11 min read No comments

Do you know how profitable your marketing campaigns are? Have… […]

Read More… from Marketing Analytics: 8 Best Ways to Track Your Online Marketing Activity