A Good way to look at Google rankings is to think of it as a popularity contest where the most popular of them all earns the grand prize of ranking highly in search engine results. As with any popularity contest, various factors make some parties more favourable. One such factor for search engines is the vote of confidence from other websites, which comes in the form of backlinks. 

Backlinks, also known as incoming or inbound links, are links formed when one site links to another website. Backlinks are a significant player in SEO. One research found that the sites Google rank at Page 1 have an average of 3.8x more backlinks than those in ranked in #2 to #10.

Well, quality backlinks notify Google that your content is invaluable. After all, other websites find it worthy of including your links on their web pages. Google infers that your website has resources worth recommending to its users. As a result, you rank highly in search engine results pages.

Should Affiliate Sites Build Links?

Affiliate sites promote affiliate products- be they digital or physical. Such sites have everything to gain from building backlinks. For one, you can multiply their revenue through user-generated content. Backlinks are essential in SEO since Google factors backlink profiles in its ranking signal. The original PageRank algorithm factored in links and Google still uses links as a way of gauging authority.

This is why a solid backlink strategy will increase traffic to your affiliate site translating to better money-making potential. Link building is, therefore, an excellent revenue-boosting approach for affiliate sites.

Is Link-Building Still Important?

Digital marketing is an ever-evolving and constantly shifting playing field. There is always something trending in the digital marketing arena. One day, mobile marketing is the talk of the town. The next day, social media marketing and video marketing are dominating the digital marketing space. However, the underlying thing behind the success of all these strategies is their effectiveness in yielding optimal SEO. Link building is remarkable and ever-relevant owing to its immense potential and incredible role in SEO by increasing visibility and website traffic.

Growing your Affiliate site with Link Building

Deep down, what gives most affiliate site owners sleepless nights is trying to find ways to earn money from affiliate programs. Despite there being countless strategies, they all mostly boil down to reaching potential leads and search engine optimization. SEO is a powerhouse in digital marketing. Any game plan that puts it at the forefront will, more often than not, thrive. 

That includes creating informative and credible content that resonates with the target audience. Another crucial element is amassing high-quality do-follow backlinks. A robust link-building strategy that garners organic backlinks will always open the stage to heights and heights of success for affiliate websites.

Building Quality Backlinks to your Assets

Organic backlinks hold incredible value in the eyes of search engine giants like Google. Creating linkable assets goes a long way towards earning organic links. One way is to create valuable, clickable content that other websites find worth sharing with their audiences. Examples of content that generate a remarkable quantity of organic backlinks are:

• Unique Research and SEO-optimized case studies

Being the home to a wealth of information other website owners can use to corroborate their thesis statements increases the likelihood of getting many organic backlinks. Be the architect of unique studies and insights that will be worth sharing.

• Infographics

Infographics increase the likelihood of getting high-quality, natural backlinks. The best thing about them is that they do not require knowledge in the realm of rocket science to create. Resources like Canva and its wealth of templates make it easy to create visually appealing content with little hassle.

• Videos

More people are consuming video content than any other form. High-quality videos on your website will encourage engagement and increase the potential for backlinks. Engaging videos also garner more conversions.

Leveraging Quality Content for Backlinks

Again, backlinks are no doubt essential to any winning SEO strategy. That said, at the heart of most organic backlinks is World class content. Your content needs to be in-depth and better written than those available to gain an edge. Go the extra mile and decorate your content with sprinkles of free PowerPoint templates, images, videos, and infographics to make it link-worthy. Brainstorm on linkable assets based on your expertise, website and your industry. Also, you can always bet on long-form content. They provide an opportunity to tailor unique material that resonates with the target market. Long-form content also gives you more chances to generate backlinks without too much effort and direct participation on your part.

How to Execute Backlink Outreach

You have created valuable content. The next logical step is to put it out there so that other websites can use it as a resource and link to it. That is where backlink outreach comes to play. One strategy to employ is to scout for blogs that specialize in topics relating to your content. You can then reach out to them and suggest your content as a valuable resource to improve their page. Go on a browsing journey to unearth sites in your industry that could use your content.

Well, use tools like Semrush to determine the authority of the different websites. That way, you will maximize on websites that will get you more link juice. You can also look at the backlink profile on Semrush and use that to determine what sites to add to the list of outreach targets. Once you have a detailed list, find their email addresses, reach out and hope for the best.

For instance, here is the list of conversion-related marketing websites that compete with https://www.convert.com/. Here are the potential outreach targets for marketing sites.

• Guest Posting for Backlinks
  

Guest posting is an effective link-building strategy. All you need to do is find a list of sites that publish content related to or complementing your niche. Reach out to those website owners and offer to submit an article that will benefit their audience. That way, you can get a link back to your website. Well, most people choose to pay websites to publish guest posts. While it can work, it is a strategy that Google frowns upon and could lead to regrettable penalties. The best way to approach guest posting is to look at it as an opportunity to network and collaborate with players in your industry. The focus should be less on getting backlinks and more on creating high-quality content that adds value.

• Using Niche Edits and Link Insertions for Backlinks

Niche edits happen when you identify content on another website that is in line with the resources on your site that could use a link. Once you find the websites, you go on to request the website owner to use your content as a resource for their article.

Not all website owners will be willing to accept the arrangement, but you do not know if you don’t try. This link-building strategy may not have significant returns but is less tedious than building linkable assets and writing guest posts. It also is incredible for getting links from pages that would not be link magnets.

• Maximizing on Reviews

Most affiliate sites maximize reviews. Writing reviews forms an integral part of the business model. You can leverage this to get backlinks. Ask the website owners for the products you are reviewing to quote your reviews on their website. They can incorporate the link to your critique on the testimonials section of their website.

• Media Outreach
  

Journalists and bloggers want to offer trustworthy content. They, therefore, are constantly using media request platforms to get their hands on expert input and opinion. Being a trusted source of information could earn you high-quality backlinks to boost your affiliate site.

Wrapping up

In a nutshell, we have looked into the essence of link building for growing web traffic to an affiliate website. We have explored how to build quality inbound links that will grow the traffic, translate to leads and conversions! It is time to put the strategies into practice. You can work with a top white label link building agency to help build quality backlinks to your affiliate site and you are bound to reap ROIs.

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