Top 20 Link Building Strategies Not to Miss in 2023
You might have heard that the internet is like a giant web. And just like a spider uses its web to catch insects, you can use links to catch the attention of more online visitors. But how exactly do you do that?
We’re here to help you out! In this easy-to-read post, we’ll share the ‘Top 20 Link Building Strategies Not to Miss.’ Whether you’re a pro at this or just starting, these link building strategies will give you a head start.
Ready to make your website stand out from the crowd? Stick around as we unveil the top secrets to mastering link building!
What is Link Building in SEO?
Link building, in SEO language, is the practice of obtaining hyperlinks from other websites directed to your own.
These are not just ordinary hyperlinks; they are like trusted approval or “votes” from one website to another.
These backlinks are essential in increasing your site’s visibility to search engines like Google, indicating to them that your content is credible, valuable, and worth linking to.
Eventually, it will help you in increasing your traffic. A study by ahrefs shows the interconnection between number of referring domains from which backlinks are acquired and a number of search traffic.
This graph clearly shows how various referring domains are beneficial for increased traffic.
Understanding Link Building: The Foundation of SEO
Understanding the essence of link building requires us to go back to the basics and examine its essence. So, what exactly is link building, and why is it hailed as the foundation of SEO? Let’s dig in.
We have discussed earlier what link building is all about. In the large, connected set of the internet, these hyperlinks act as bridges. They allow users and search engines to navigate between different web pages.
When another website links to your page, it’s like receiving a vote of confidence. It indicates to search engines that your content is credible, valuable, and worthy of mention.
Importance of Link Building Strategies in SEO
So why does link building hold such an important role in SEO? The answer lies in the way search engines operate.
Search engines like Google use complex algorithms to crawl the web, index websites. Those crawlers determine their relevance to a user’s search query.
In this process, links play a vital role in two ways:
- Discovery: Links help search engine bots discover your website. Think of these bots as explorers who travel in the large digital landscape by following the paths (links) between different pages. The more high-quality links you have, the easier it is for these bots to discover and crawl your site.
- Authority and Ranking: Links act as recommendations. When a high-quality website links to your page, it’s like getting a thumbs-up in Google’s eyes. The more of these you have, the higher your website’s authority.
This authority is a significant factor that Google uses to determine where to rank your website in search results.
Thus, the right link building strategies can boost your website’s visibility and ranking on search engines. It helps in driving more organic traffic to your site. The next section will guide you through the process of creating robust link building strategies.
How To Create Your Link Building Strategies
Creating effective link building strategies require careful planning, understanding your audience and industry. And most importantly, creating high-quality content that others would want to link to.
Here is a step-by-step guide to help you shape a winning link building strategies:
1. Analyze Your Site:
The first step is to understand your niche, for which you need to perform a comprehensive audit of your website.
Look for the content you have already produced. Then identify which pages have the most and least backlinks. Determine the areas that need improvement.
Tools like Google Analytics, Moz, and Ahrefs can provide a detailed understanding of your website’s link profile.
2. Determine Your Target Audience:
Knowing your audience is crucial. You need to understand who they are, what they care about, what platforms they use, and how they consume content.
Use this information to create content that aligns with their interests, needs, and consumption habits. Remember, valuable and relatable content is more likely to earn quality backlinks.
3. Audit Your Existing Content:
Take a thorough look at the content currently on your site. Is it informative? Is it engaging? Most importantly, is it link-worthy?
If your existing content isn’t up to the mark, consider improving it or creating new, high-quality content that can naturally attract backlinks.
4. Create a List of Target Sites:
Identify sites you’d like to receive backlinks from. These should be authoritative sites relevant to your industry.
Remember, a backlink from a reputable site in your niche carries more weight than one from an unrelated, low-authority site.
5. Develop High-Quality, Link-Worthy Content:
Based on your understanding of your audience and your industry, create content that provides value, solves problems, or offers unique insights.
This could be in the form of blog posts, infographics, white papers, videos, or webinars. High-quality content is a natural backlink magnet.
Top 20 Link Building Strategies for 2023
Link building has evolved over the years. It has become more sophisticated and focused on quality, relevance, and user experience. Here are the top 20 link building strategies for 2023 that will help you maximize your SEO potential:
1. Guest Blogging
Guest blogging, also known as guest posting, is a tactic where you write articles for other websites within your industry.
This method is a fantastic avenue to nurture relationships, establish authority, and most importantly, create backlinks to your website.
Here’s how you can effectively use guest blogging as a link-building strategy:
Begin by scouting for websites or blogs that are open to guest posts. Ideally, these should fall within your industry or closely related sectors.
A simple Google search like “your industry + guest post” can often bring up a host of possibilities.
Evaluate the Site
Before you put pen to paper for a guest post, gauge the site for quality and relevance. Scrutinize their Domain Authority (DA), the caliber of other posts on the site, and if their audience is a match with yours.
Pitch a Topic
Once you’ve locked onto a potential site, propose a topic or toss out a few ideas for your guest post. Make sure your topic brings value to the table for the site’s audience and isn’t merely a self-promotion exercise.
Create Quality Content
Next, write a blog post on the agreed-upon topic. Don’t forget to include a link back to your website within the content or in your author bio. The link could point to your homepage, a relevant blog post, or another pertinent page on your site.
Promote the Post
After your guest post sees the light of day, promote it on your social media platforms and website. This can help funnel more traffic to the post and forge a stronger alliance with the host website.
Remember, while guest blogging can be a formidable link-building tool, it’s vital to prioritize crafting valuable, high-quality content.
Google’s algorithms are sharp enough to tell the difference between low-grade guest blogging content minted purely for SEO purposes, and top-drawer content that delivers real value to readers.
2. Broken Link Building
Broken link building is a clever tactic that turns website upkeep into an opportunity for more link building work and valuable backlinks.
With this strategy, you’re essentially aiding website owners by detecting and reporting their non-functional links. Then, you’re smartly pitching your own relevant content as an apt replacement for the defunct link.
This method of link building is a win-win for all parties involved. It enhances the user experience of the website in question by ensuring all outbound links are current and meaningful.
The broken link building journey typically unfolds in the following steps:
Finding Target Websites
First off, identify websites that align with your niche. Look out for those that have resource pages or content where your link would blend in naturally.
Identifying Broken Links
Next, use reliable tools like Check My Links, Broken Link Checker, or Ahrefs to find broken or dead outbound links on these sites.
Determining Link Suitability
Once you find a broken link, hop onto the Wayback Machine to get a sneak peek into the content it used to link to.
If you have existing content that can be a suitable stand-in for the broken link, you’re good to go. However, if there’s a mismatch, you may need to create new links and content that aligns with the context.
Now, reach out to the website owner or the webmaster. Inform them about the a broken page or link, and propose your content as a potential replacement. Remember, courtesy is key. Explain the perks of swapping their broken link with your active one.
Although broken link building might seem time-consuming, given the extensive research and outreach involved, its effectiveness can’t be overlooked.
It’s a brilliant way to earn backlinks, considering you’re lending a helping hand to the website owner in preserving their site’s usability and SEO health, giving them a compelling reason to link to your content.
3. Unlinked Brand Mentions
Unlinked brand mentions, otherwise known as “linkless mentions”, occur when your brand or content gets a shoutout on another website, but without a direct hyperlink leading back to your own site.
The beauty of this scenario? It’s an unidentified pool for link building. All it takes is a bit of action on your part to convert these mentions into functional links.
Here is how to go about it:
Monitor Your Brand Mentions
Staying in the loop is essential. Tools such as Google Alerts, Mention, or Ahrefs Alerts can help you keep tabs on your brand mentions online. Regular checks enable you to spot unlinked mentions in real time.
Evaluate the Mention
Stumbled upon an unlinked mention? Evaluate it thoroughly. Check if the mention reflects your brand positively or neutrally.
Also, do a quick check on the website’s authority and relevance to your industry. Remember, in the realm of link building, quality trumps everything.
If the unlinked mention checks all the boxes—positive context, relevant source, high authority—it’s time for some outreach.
Reach out to the website owner or editor, express gratitude for the mention, and then politely request a link back to your website.
Make it clear how this link would simplify the journey for their visitors who want to know more about your brand, ultimately improving their user experience.
The crux of the matter is ensuring that the transformation of a linkless mention into a live link brings value to the website’s audience. That’s when the magic of link building truly shines.
4. Link Reclamation
Link reclamation is a clever tactic that centers around restoring or replacing backlinks you’ve lost over time.
These losses could be due to routine website maintenance, page deletions, or content modifications on the linking page.
The good news is that because you’ve already earned these links in the past, reclaiming them tends to demand less effort than obtaining fresh ones.
Here’s a step-by-step guide on how to carry out link reclamation:
Identify Lost Backlinks
To begin with, keep a close eye on your backlinks. SEO tools like Ahrefs, SEMRush, or Majestic can be quite helpful for this purpose, as they allow you to track your backlinks and pinpoint the ones you’ve lost. Even better, some tools can automatically notify you about lost backlinks, which can save you a ton of time.
Analyze the Loss
Once you notice a backlink missing, dig deeper to understand why it disappeared. Was the linking page deleted years ago, or did your link get removed during a content update?
Gaining clarity on the cause of the loss can guide your reclamation link building strategies and help you avoid similar losses down the line.
Evaluate the Value
Evaluate the worth of the lost backlink. Was it funneling valuable traffic your way? Did it originate from a high-authority domain? This assessment will help you prioritize your reclamation efforts based on the backlink’s value.
If the backlink is deemed worthy of reclamation, reach out to the site owner or webmaster. Politely let them know that the link to your site has been removed and request its restoration.
If the page was deleted, you might suggest an alternative, active page on their site where your link could be a good fit.
Link reclamation not only enables you to regain lost backlinks, but it also fosters stronger relationships with other site owners.
That said, it’s vital to approach the process with diplomacy and respect the other party’s decision, particularly if they decide against restoring your backlink.
5. Research Competitors
Unraveling the link-building secrets of your competition can provide golden nuggets of wisdom that can guide your own approach.
By understanding where your rivals are sourcing their backlinks, you can unlock fresh avenues for your own website and get a feel for what works well in your niche.
Here’s how to proceed with competitor backlink research:
Identify Your Main Competitors
Kick-off by identifying who’s giving you the toughest competition. You’re looking for businesses in the same sector who score high in search results for keywords that align with your own content.
Analyze Their Backlinks
To do this, you’ll need SEO tools like SEMRush, Ahrefs, or Moz’s Link Explorer. They’ll shine a light on your competitors’ backlink profiles, providing in-depth info on the source of the links, the anchor text employed, and the backlinks’ quality.
Evaluate Backlink Quality
It’s crucial to remember that not all backlinks carry the same weight. Evaluate the quality of the websites linking back to your competitors. Focus on websites with strong domain authority, relevance to your field, and a sparkling reputation.
Look for Patterns
In the process of analyzing your competitors’ backlinks, certain patterns or techniques they’re employing may become apparent.
Leverage Their Strategies
Once you’ve gotten the hang of what’s working for your rivals, integrate those techniques into your own link building strategies.
This could involve reaching out to the same websites for guest post slots, listing your site on pertinent directories, or contributing more actively to industry forums.
The aim of competitor backlink research isn’t to clone their link building strategies to the letter, but to discover new opportunities and tactics you might have overlooked.
It’s crucial to adapt the strategy to suit your own unique brand and audience.
6. HARO (Help A Reporter Out)
HARO, short for Help A Reporter Out, is an ingenious platform that bridges the gap between journalists, bloggers, and expert sources.
It’s a fantastic avenue to garner high-quality backlinks from respected news outlets.
The process is quite straightforward:
Firstly, hop onto the HARO website and register for a free account. Once you’re onboard, you’ll start receiving emails thrice daily (morning, afternoon, and evening) from Monday to Friday.
Each of these emails is a treasure trove of requests from reporters and other content creators spanning various fields. They’re on the hunt for expert sources to inject credibility into their stories. Skim through these requests and zone in on those that dovetail with your area of expertise or industry.
Craft a Pitch
Stumble upon a request that speaks to your expertise? It’s time to whip up a response or “pitch” to the journalist. Make sure your pitch is succinct, addresses the journalist’s request head-on, and brands you as an authority in your field.
Provide Contact Information
Don’t forget to include your name, designation, and company in your pitch. If the journalist chooses to use your inputs, they’ll typically give you and your business a shout-out, which could translate into a high-quality backlink for your website.
If a week or so rolls by without a response, don’t hesitate to send a friendly reminder. But keep in mind, bombarding reporters with messages won’t do you any favors.
HARO can be a gold mine of premium backlinks, but it demands patience and commitment. With a well-articulated pitch and regular follow-ups, you’ll up your odds of snagging a top-tier backlink through this platform.
7. Digital PR
Digital PR is a powerful online marketing tactic that businesses can leverage to bolster their online visibility. It pivots around forging connections with bloggers, influencers, and journalists to acquire top-notch backlinks, earn mentions on social media, and amplify SEO.
Here’s a step-by-step process on how to implement a Digital PR strategy:
Identify Your Story
Look for elements about your business that have a newsy flair and would stimulate people’s interest. This could be anything from the launch of a novel product, a corporate event, exclusive research findings, or a philanthropic project you’re spearheading.
Create Press Releases
Once you’ve homed in on your story, the next step is to pen enticing press releases or blog posts that cover the noteworthy event in depth. Don’t forget to weave in backlinks to your website within these write-ups.
Build a Media List
The next challenge is to spot the journalists, bloggers, or influencers who would be intrigued by your story. Look out for individuals who cover your industry or subjects that dovetail with your line of work. Utilize tools like Cision, BuzzStream, or NinjaOutreach to streamline this process.
Then, shoot your press release to the contacts on your media list. Personalizing your emails can significantly increase your response rate. Ensure you equip them with everything they’ll need to cover your story, like images, quotes, and supplemental details.
Follow Up and Build Relationships
If you’re met with silence, don’t hesitate to follow up after a week or so. Regardless of whether they cover your story this time around, nurturing relationships with these contacts can open the door to more coverage down the line.
Digital PR is a potent tool to ramp up your brand visibility, earn the trust of your audience, and secure high-grade backlinks that give your SEO a lift. By synchronizing your PR and link building strategies, you can supercharge your brand’s digital influence and authority.
8. Linkable Assets
Linkable assets are high-caliber content pieces on your website that carry such great value and insightful information that they naturally entice other website owners to link to them.
They can come in a myriad of forms, ranging from infographics, detailed guides, original research or surveys, interactive content, to free tools.
Here’s how to create and leverage linkable assets:
Identify a Topic
Kick-off by spotting a topic that’s pertinent to your field that hasn’t been explored in depth, or where you can sprinkle in a fresh perspective or more exhaustive information. Keyword research and competitor scrutiny can help you unearth these uncharted territories.
Create High-Quality Content
Next up, whip up a top-notch piece of content around this topic. The golden rule is to deliver extraordinary value that eclipses what’s currently up for grabs. You might want to lean on visual content like infographics or videos, as they often ratchet up engagement and shareability.
Promote Your Content
Once your linkable asset is up and running, promote it. Spread the word on your social media platforms, email it to your subscriber list, and think about leveraging paid promotion to cast a wider net.
Find out website owners, bloggers, and influencers who could be fascinated by your content. Send them a tailored email with a link to your content, explaining why you reckon it would resonate with their audience.
Monitor and Follow Up
Keep a close eye on the performance of your linkable asset and circle back to anyone who hasn’t responded to your initial outreach. Keep in mind, building links isn’t a sprint; it’s a marathon, so hang in there and stay the course.
Linkable assets are a magnet for organic backlinks, making them a priceless ingredient in a lasting link building strategies.
The resources you pour into crafting and promoting a high-end linkable asset can reap significant rewards over the long haul, in the form of a robust backlink profile.
9. Q&A Sites Linking
Let me tell you about a game-changing strategy in the SEO game – using Q&A sites for your link building campaign. It’s not just about getting those valuable backlinks. It’s about displaying your name out there, display your expertise, and driving quality traffic back to your website.
Here’s how you can tackle it:
Hunt for the Right Questions
Start by diving into the depths of popular Q&A platforms like Quora, or even industry-specific forums. You’re hunting for questions under your niche – whether that’s your industry, product or service. Most recent and hot topic grabs more attention and traffic.
Respond Like a Pro
Once you’ve focused on the right questions, it’s time to flaunt your knowledge. Write a killer response that’s not just informative but also engaging. Write the answer in such manner like you’re not only answering the person who asked the question. But also anyone else who comes along later.
Weave in Your Links
As you’re framing your response, find a way to naturally put in your website links. They should be there to expand on your points, not as a promotion. The idea is to invite readers to learn more, not to just generate links to sell.
Play by the Rules
Every Q&A site has its own set of guidelines, and trust me, you don’t want to disobey them. Avoid spamming and any kind of behavior that could get you penalized. This isn’t about short-term gains. It’s about long-term survival and building a reputation for quality and respect.
Remember, this isn’t just about backlink building. It’s about boosting your authority in your category.
The more consistently you contribute high-quality answers, the more you’ll stick out. You’ll gain followers, earn upvotes and comments, and strengthen your online presence.
10. Steal Links from Inferior Web Pages
Though it may sound a bit audacious, this strategy centers around spotting opportunities where your top-notch content can replace existing lower-grade content that currently enjoys a valued link. This method is also dubbed the “Skyscraper Technique.”
Here’s a step-by-step guide:
Identify Competing Content
Kick-off by hunting for content within your niche that’s similar to yours but falls short in quality. Tools like Ahrefs or SEMRush can come in handy for this task, enabling you to spy on where your competitors’ traffic originates and what content is pulling in the crowds.
Analyze the Backlinks
Using these very SEO tools, dissect the backlink profile of the lesser content. Your goal is to spot high-caliber websites that are linking to these pages.
Create Superior Content
If you haven’t done so already, make sure your content truly stands head and shoulders above the rest. It should be more thorough, more up-to-date, better designed, or in some other way bring more value to the table for the audience.
Reach Out to the Websites
Now, it’s time for the ‘stealing’ move. Connect with the websites linking to the lesser content. Politely clue them in on the situation, pitching your content as a worthy alternative for more links. Outline why your content offers more value to authority sites and their readers.
Provide a Convenient Solution
Smooth the path for them to swap out the old link for your new one. Share the URL of your content and even the HTML of the updated link, if suitable.
While this tactic demands a fair bit of effort and diplomacy, it can be an extremely potent way to piggyback on your competitors’ link-building efforts and enhance the quality of information on the web.
Always remember to maintain a respectful tone and emphasize the added value your content brings when touching base with these websites.
11. Content Repurposing & Syndication
Breathing new life into your existing content and stretching its reach can really make a difference, possibly helping you snag more backlinks along the way. A couple of handy link building strategies to accomplish this include content repurposing and syndication.
- Content Repurposing: This involves a fun twist on your existing content, changing it into different formats that cater to various tastes in your audience. Imagine transforming a blog post into a captivating podcast episode, a visually engaging infographic, an informative video, an interactive webinar, or even a stream of social media updates. By sharing these diverse content types across the right platforms, you can reach out to a larger audience and increase your chances of attracting more backlinks.
- Content Syndication: This is like giving other websites the ‘green light’ to repost your content. When done properly, it can be like casting a wider net, significantly extending your reach, and bringing in additional backlinks leading back to your original masterpiece.
Here’s how to do it:
Identify Potential Syndication Partners
Look out for trustworthy websites in your niche that are welcoming to syndicated content. The right ones for you could range from industry blogs, news websites, to content aggregation platforms.
Pitch Your Content
Reach out to these websites, offering to share your content. Be sure to spell out clearly how they stand to gain, like offering their readers top-tier content with minimum effort.
Set Up Canonical Tags
If your content is accepted for syndication, remember to set up canonical tags that point back to the original content on your site.
This is a great way to guide search engines to understand where the original content lives and helps dodge any troubles with duplicate content.
Content repurposing and syndication are budget-friendly tactics that can help you get more out of your existing content, broaden your audience, and earn more backlinks.
However, they should be performed carefully and responsibly to avoid any potential slip-ups with duplicate content or subpar syndication partners.
12. Community Site Link Building
Tapping into community sites like forums, social networks, and Q&A platforms can open doors to impressive link-building opportunities.
Here’s how you can leverage these platforms for your link building efforts:
Identify Relevant Communities
Your first mission is to track down the online spaces where your ideal audience loves to hang out. This might mean scouring industry-specific forums, or delving into social media groups on platforms like Facebook or LinkedIn.
Join the Conversation
Dive into the discussions. Respond to questions, provide handy advice, and actively participate in the chatter. This helps carve out your reputation as a knowledgeable and reliable voice within the group.
Share Your Content
Once you’ve established your credibility, you can start to subtly weave in your content where it’s relevant and helpful.
For example, if someone asks out a question that one of your blog posts answers perfectly, you can link to it. Or if a heated debate kicks off around a topic you’ve covered in-depth, feel free to share your piece.
Follow the Rules
Each online community has its own set of rules and expectations when it comes to self-promotion and linking. So, ensure you’re fully aware of these to dodge any penalties or, worse, getting banned.
Monitor and Engage
Stay on top of the discussions where you’ve introduced your content. Interact with comments, respond to questions, and keep the conversation bubbling. It not only keeps the dialogue flowing but also demonstrates your dedication to adding value to the community.
Leveraging community sites for link-building can work wonders, but it’s crucial to enter these spaces with a genuine intent to add value, not just to push your content.
By doing so, you’re more likely to forge meaningful relationships, earn a respected reputation, and encourage community members to click on your links, share your content, and perhaps even become champions of your brand.
13. Reciprocal Linking
Reciprocal linking, a strategy where two websites mutually agree to link to one another, has been tainted in the past due to its misuse in link exchange schemes. However, when done ethically and thoughtfully, it can still serve as a valuable tool in strengthening your link profile.
Here’s how you can employ reciprocal linking as a link-building strategy:
Identify Potential Partners
Keep an eye out for businesses or websites that share a synergy with your own. Ideally, they should be in your industry or an associated field. The main goal here is to identify partners that can offer genuine value to your audience, and vice versa.
Next, approach potential partners with a reciprocal linking proposal. Be sure to outline clearly the benefits for both sides.
This could be as straightforward as each site featuring a blog post about the other, or it might involve guest posting or even a long-term, content marketing collaboration.
Remember, it’s quality over quantity that counts. A handful of reciprocal links with high-authority, relevant websites far outweighs a mass of links from low-quality or unrelated sites.
The links should be seamlessly woven into your content and offer value to your audience. If they feel forced or out of context, it could damage your credibility and detract from the user experience.
Monitor and Review
Monitor how your reciprocal links are performing and regularly reassess your partnerships. This can help you pinpoint what’s working, what’s not, and where new opportunities might lie.
It’s crucial to bear in mind that reciprocal linking should just be one ingredient in your link-building recipe. Search engines today are much more sophisticated and favor natural, organic link profiles.
Misuse of reciprocal linking or involvement in link exchange schemes can result in penalties, so make sure this strategy is employed responsibly and always with a focus on providing value to your audience.
Believe it or not, crowdfunding can be more than just a means of raising funds for a project – it can also be a novel way to build backlinks!
The whole concept is grounded on getting backing and acknowledgment from people who genuinely appreciate what you’re doing, which could lead to those sought-after backlinks.
Here’s how you can leverage crowdfunding for your link-building strategy:
Choose the Right Platform
First things first, you’ve got to find the right platform for your crowdfunding campaign. You could go for popular platforms like Kickstarter or Indiegogo, or maybe even a niche one that caters specifically to your industry. Look for a platform with a buzzing community that also has backlink capabilities.
Create a Compelling Campaign
Your campaign’s success largely depends on its appeal. You’ve got to communicate clearly why your project is worth backing, how you’ll be using the funds, and what your supporters will get in return. A compelling story, coupled with striking visuals that resonate with your target audience, can really help get people on board.
Promote Your Campaign
Once your campaign is live, it’s time to get the word out. Use all the channels at your disposal – your website, your social media accounts, your email newsletter – the works. Encourage your backers to share the campaign too!
Recognize Your Supporters
To show your appreciation for their support, consider linking back to your backers’ websites.
This could be in the form of a special ‘Thank You’ page on your website, or maybe shout-outs in your blog posts or on social media.
This not only gives your backers a nod of recognition but also creates those precious natural backlinks.
Monitor and Engage
Keep a close watch on your campaign’s progress and engage regularly with your backers. Update them on any developments and show them you value their involvement.
This can help you nurture strong relationships with your backers, who might then be more likely to link back to you down the line.
Remember, when it comes to using crowdfunding as one of the link building strategies, it’s all about being transparent and engaged.
By showcasing your project’s worth and recognizing your backers, you can cultivate a sense of community around your initiative, leading to the generation of high-quality, organic backlinks.
15. Write Testimonials
Here’s a crafty yet straightforward strategy for building links that leverages the value of sincere testimonials. Businesses often love showcasing their happy customers’ reviews, and more often than not, they link back to the reviewer’s website.
This means both parties benefit – the business gets to display glowing feedback, and you receive a useful backlink.
Here’s how to do it:
Kick off by zeroing in on the businesses or services that you’ve personally used and can vouch for their value.
Also, make sure these are in line with your business or industry. This could range from tools and software to advisors and service providers.
Write a Genuine Testimonial
Spend some time crafting an honest, in-depth testimonial that talks about your personal experience with their product or service.
Share how it has added value to your work or your business and why you’d endorse it to others.
Submit Your Testimonial
Share your written testimonial with the business. Remember to include your full name, your role, and your company name. Sometimes, you might also have the opportunity to add a link to your website.
It’s important to know that not all businesses will link back to your site spontaneously, so you may need to follow up. Connect with the business, requesting them to include a link to your website with your testimonial. Most will happily oblige if they find your testimonial beneficial.
It’s key to remember that the success of this approach heavily relies on your testimonial’s authenticity. Write testimonials only for those products or services you’ve genuinely used and appreciate.
This not only boosts the chances of your testimonial being featured but also assures that the resulting backlink is both relevant and valuable.
16. White Papers
A white paper, a comprehensive and expert report on a specific subject, often details a problem and outlines a solution. These papers are typically underpinned by solid research and data.
Producing and publishing these types of documents can significantly contribute to your link building strategies due to their inherent value and the authoritative image they project.
Here’s how to leverage white papers for your link-building efforts:
Choose a Relevant Topic
Start by picking a topic that your audience will find compelling and which falls under your expertise umbrella. If your insights are valuable and unique, you stand a higher chance of having backlinks to your white paper.
Research and Write
A white paper isn’t something you can whip up overnight. It demands thorough research to accumulate data and insights.
The paper should be well-organized, logical, and backed by credible references. Aim to offer in-depth, comprehensive information that’s hard to find anywhere else.
Publish and Promote
After you’ve created your insightful white paper, publish it on your website in a way that’s easy for others to link back to.
Make sure to promote your white paper through every channel at your disposal, including your blog, email newsletters, and social media platforms.
You might even consider reaching out directly to influencers or bloggers within your industry who could find your white paper useful.
Offer for Republishing
Permit other authoritative, relevant websites to republish sections of your white paper, on the condition that they link back to your original post. This can extend your reach and earn you more backlinks.
Keep your white paper fresh and updated to ensure it retains its value over time. An outdated white paper won’t attract new backlinks.
While crafting white papers demands a substantial time and effort investment, the payoff can be rewarding in terms of high-quality, authoritative backlinks.
By delivering valuable, thorough information, you can cement your position as a thought leader in your field and attract more backlinks to your website.
Lending a helping hand to students through scholarships can actually be a brilliant strategy to help boost your website’s visibility.
The secret sauce is the backlinks you can gain from reputable educational institutions – they’re highly regarded in the eyes of search engines and can give your SEO efforts a serious lift.
Here’s how you can leverage scholarships for your link-building strategy:
Set Up a Scholarship
Kick things off by creating a scholarship that resonates with your field of work and will pique the interest of students. Whether it’s based on academic merit, financial needs, or a specific study area, it’s up to you.
Create a Scholarship Page
Next up, you’ll need a dedicated corner on your website to host all things scholarship-related. This should be a one-stop-shop for all the necessary details – eligibility requirements, the application procedure, the scholarship amount, and when the applications close.
Reach Out to Schools
Start reaching out to schools – think financial aid offices or relevant academic departments. These institutions usually keep an updated list of scholarships for their students and would likely be interested in hearing about your program.
Be proactive and keep in touch with the schools. Not all of them might list your scholarship straight away. Once they do, they’re likely to provide a link back to your scholarship page, so students can find more info and apply.
You’ll need to have your ducks in a row when it comes to managing scholarship applications, selecting the lucky recipient(s), and awarding the scholarship.
Bear in mind, while scholarship link building can be one of the fruitful link building strategies, it’s not without investment. This involves the actual scholarship fund and also the resources required to smoothly run the program.
However, when executed well, it can yield high-quality, authoritative backlinks that really move the needle on your SEO. And remember, it’s essential to keep the process transparent, fair, and genuinely beneficial for students.
Employing the concept of badge distribution in your link-building approach is an inventive and resourceful tactic.
These digital emblems, which recipients can flaunt on their websites, often link back to your website, hence aiding in your link-building efforts.
Here’s how to implement a badge link-building strategy:
Identify a Reason for Badges
Brainstorm why you want to issue badges. Is it an acknowledgment of industry superiority, a certification emblem, a membership insignia, or an entertaining reward for contest winners? Whatever it is, ensure it has value and relevance to the potential recipients.
Design Your Badge
While creating your badge, focus on aesthetic appeal and the ability to resonate with your brand. Ideally, your badge should be a digital insignia that the recipients will be proud to show off on their website.
Create a Badge Page
Devote a specific section on your website for hosting the badges. This area should provide easy-to-follow instructions on how to integrate the badge onto their website, making sure it links back to relevant page on your site.
Identify potential recipients who would value the badge and approach them. Be straightforward about what the badge signifies and why they have been chosen to receive it.
Not all recipients will immediately exhibit your badge on their site, so a little follow-up might be required. Additionally, keep an eye on the usage of your badges to ensure they’re being used appropriately and the backlinks are operational.
The success of this strategy primarily depends on how much the recipients value the badge. If they find it prestigious or beneficial, they’re more likely to incorporate it into their website, subsequently providing you a backlink.
Always remember, it’s vital to manage this strategy with a sense of fairness and transparency, with a focus on offering genuine value to the recipient.
19. Local Link Building
When you’re running a local business, it’s all about being a part of your community. And that doesn’t stop at your shop door or website.
Part of being local is about making connections, getting involved, and being seen, not only on the street but also online.
Here’s how you can implement a local link building strategies:
When it comes to your neighborhood, relationships matter. Partner up with other local businesses, sports teams, or even clubs. It’s not about just asking for a backlink, it’s about offering something of value.
Maybe you could sponsor a local event or offer joint promotions with another local business. Good old-fashioned collaboration can do wonders for your online presence.
No, I’m not talking about a grocery list. There are online directories that are specific to your area. Get your business on those directories, make sure your information is up-to-date, and don’t forget to drop your website link. It’s like being in the phone book, but for the 21st century.
Local Blogs and News Sites
We’ve got these cool people in our towns who love to dig into local happenings and share them with the world. Make friends with them!
Tell them what’s new and exciting about your business or an upcoming event you’re hosting. When they write about you, chances are they’ll drop a link to your website.
Local Community and Networking Events
When you’re part of the local community, there are always opportunities to meet and greet. Whether it’s at a business networking event, a community fair, or a trade show, make sure people know who you are and what you do.
Often, these events will have a website where they can list you as a participant. Another chance for a backlink!
When your customers are locals, their word-of-mouth can become a tangible link back to your site. Encourage your customers to leave reviews on popular platforms.
A satisfied customer singing your praises? That’s a winning ticket for your local SEO and a potential backlink source.
Remember, being a local business isn’t just about location, it’s about community. And in the same way, local link building isn’t just about backlinks, it’s about strengthening your community ties and boosting your visibility.
The backlinks are just the cherry on top. So go out there, connect, contribute and let your community help you shine online.
20. Using the E-E-A-T Principle
Alright, if you’re in the SEO world, you know by now that Google likes to keep us on our toes. The catchphrase of the moment?
E-E-A-T, short for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s not a magic ranking button but think of it as Google’s yardstick for sizing up your site.
Here’s how you can use the E-E-A-T principle to enhance your link building strategies:
The value of experience is increasingly vital in a digital world where AI content creation is on the rise.
AI, in essence, cannot genuinely reflect experiences. It can, at best, hypothesize about human experiences, but the originality of the content it produces will always be limited.
To highlight your experience, consider showcasing the people behind your website. This approach aligns with Stanford’s guidelines for web credibility, suggesting that you:
- Demonstrate there’s a legitimate entity operating your site.
- Emphasize the knowledge present within your organization and the proficiency of your content and services.
- Reveal that trustworthy and sincere individuals are running your site.
This is where your niche knowledge shines. You want your content to be like the know-it-all friend everyone turns to for advice – insightful, in-depth, and original. Don’t skimp on the research and always back up your points with data.
Keep your content current by updating it as new information or trends emerge. The more you show you know your stuff, the more likely you’ll earn those precious backlinks.
Imagine you’re at a networking event. Who are you drawn to? The wallflower or the charismatic chatterbox who’s commanding attention?
In the digital realm, be the latter. Build your street cred by contributing to industry forums, writing guest posts for top-notch blogs, and getting involved in social media chats.
Every high-quality backlink you get is like a thumbs up from a respected peer, bumping up your own website’s authority.
We’ve all been there: a sketchy-looking website that sends us clicking the ‘back’ button faster than you can say ‘Trojan virus.’ Don’t be that site.
Promote E-E-A-T Content
When you’ve whipped up this E-E-A-T recipe, don’t keep it to yourself. Get out there and promote your content. Reach out to the movers and shakers in your industry – anyone who’d value your content and potentially link back to it.
E-E-A-T is about providing value. It’s about building a site that’s not just optimized for search engines, but one that real people find useful and trustworthy.
So, keep the E-E-A-T principles at the core of your link building strategies, and you’ll be cooking up a storm in the SEO kitchen.
Content is King, Link Building is Queen: The Power Couple of SEO
Content isn’t just king—it’s the entire kingdom. Link building is the strategic force that strengthens this domain. They attract and captivate your audience, making them return for more.
But it’s not just about filling your site with words—it’s about making each word count. Now, let’s explore how to create content that wows both your audience and search engines:
- Unique and Original Content: Imagine showing up to a party in the same outfit as someone else. Embarrassing, right? It’s the same with content. You want yours to stand out, to offer something fresh that people won’t find anywhere else. Original content is like catnip for search engines, and it’s a magnet for visitors. Even better, it’s likely to score you those all-important backlinks.
- Long-form Content: There’s a time and place for quick and snappy, but when it comes to SEO, playing the long game can pay off. We’re talking long-form content – the 2000 words plus kind. This sort of content has weight, authority, and it gives you a playground for keyword integration and backlinking. But remember, quality should never take a backseat to quantity. Keep it engaging, insightful, and worth your readers’ time.
- Case Studies and Research: Want to show you know your stuff? Case studies and original research are your secret weapon. They’re like a badge of credibility, setting you up as a thought leader in your field. And guess what? Other content creators love to link to this sort of stuff, giving your backlink game a serious boost.
- Stats and Data: People love stats. They’re convincing, they’re concrete, and they give your content an authoritative edge. Plus, citing your sources can create new opportunities for link building.
Investing time and energy into crafting top-notch content can be a game-changer for your SEO strategy.
Not only can it enhance your backlink profile and drive organic traffic, but it can also earn you a cozy spot in those coveted search engine rankings. So, remember – content is king. Make yours reign supreme.
Avoiding Pitfalls: Link Building Mistakes
Link building is a lot like navigating through a minefield. You want to tread carefully because one wrong move can not only slow down your SEO journey but could also land you in trouble with search engines.
Here are some common goof-ups to watch out for:
Ignoring User Intent
Picture this: you’re in a conversation where the other person is talking AT you, not TO you. Not fun, right? That’s how your audience feels when you prioritize search engines over them.
Remember, SEO isn’t just about ticking boxes on a checklist. It’s about delivering value to your audience, so make sure your link building strategies align with their interests and needs.
Overusing Exact Anchor Text
Using your target keywords in your anchor text can be helpful, but overdoing it can make you look shady in the eyes of search engines. Keep it diverse and natural to avoid any unwelcome penalties.
Prioritizing Quantity Over Quality
Think of backlinks as friends. Having a large circle might make you seem popular, but if they’re the wrong crowd, it could do more harm than good.
It’s the same with backlinks. Focus on securing high-quality backlinks from relevant and reputable websites instead of going for large numbers from low-quality or irrelevant sites.
Excessive Link Exchanges
Trading links with other sites can seem like a quick fix, but go overboard, and you’re likely to raise some red flags with search engines. Moderation is key here.
Low-quality or Irrelevant Links
You wouldn’t want to be seen with folks who have a bad reputation, would you? Then why would you want backlinks from low-quality or irrelevant websites?
Aim for those high-authority, industry-relevant sites that can boost your SEO in the right way.
Dodging these link-building blunders can put you on the fast track to SEO success. Always keep in mind that the goal of link building goes beyond better search engine rankings.
It’s about providing value to your audience, nurturing relationships, and polishing your online reputation. Keep your eyes on the prize, and you’ll be well on your way to conquering the SEO game.
Navigating the ever-changing waters of SEO can feel like sailing without a compass. But one thing remains constant: link building.
It’s your trusty North Star, guiding you towards improved online visibility and more organic traffic. This guide has been your map, charting out the course of common link building techniques and its importance in your SEO journey.
But remember, SEO isn’t about finding a silver bullet. It’s more like a science experiment – you need to keep testing different formulas, monitor the reactions, and tweak the ingredients as necessary.
When you strip away the technical jargon, SEO is really about people. It’s about building connections and enriching lives by delivering value. So keep your focus there, and you’ll navigate your way to SEO success.
FAQs Related to Link Building Strategies
How effective is link building?
Link building remains an extremely effective strategy for improving website visibility and authority. By securing high-quality backlinks from reputable sites, you can boost your website's domain authority, improve search engine rankings, and drive organic traffic, significantly enhancing your SEO effectiveness.
What percentage of SEO is link building?
While it's challenging to assign an exact percentage, many SEO professionals agree that link building contributes significantly to a website's SEO performance, often estimating its impact at around 50%. However, this figure can vary depending on other elements of your SEO strategy such as on-page optimization and content quality.
What is the success rate of broken link building?
The success rate of broken top link building strategies can vary widely based on several factors, including the quality of your replacement content and your outreach efforts. A well-executed broken link building strategy can have a success rate of around 5-15%, making it a worthwhile strategy in your link-building arsenal.
How many links should you have build links per month?
The number of links you should build per month isn't fixed. It depends on various factors like the age and authority of your website, your industry, and the competition. The focus should always be on earning high-quality links rather than an arbitrary number of links.
How many links are too many links?
There's no definitive number for too many links. Google guidelines discourage the creation of artificial links, so the focus should be on earning natural backlinks. However, stuffing a page with excessive, irrelevant links could lead to penalties. The key is relevance, quality, and user experience.