Backlink monitoring means checking which websites link to yours. But it’s more than just knowing who’s linking to you—it’s about making sure those links are helpful, safe, and good for your SEO.

Why? Because broken links, lost links, or links from bad sites might harm your rankings.

Doing this manually is very time-consuming and exhausting. That is why the backlink monitoring tools are really helpful. They do the hard work for you by keeping track of your links. They show updates in real-time and let you fix issues quickly.

In this article, we will discuss 16 easy-to-use tools that will help you deal with your backlinks without causing you too much stress. Time-saving, ease of tracking, and keeping the site strong and competitive are features that these tools provide.

Why Is Backlink Monitoring Important?

Backlink monitoring helps keep your website’s link profile strong and SEO-friendly. Here’s why it matters:

1. Know When Someone Links to Your Site

Backlink monitoring tools let you know when a new website links to yours. This gives you a chance to understand who values your content and explore further collaboration opportunities.

2. Understand the Quality of Links

Not all backlinks help your SEO. Monitoring tools evaluate link quality so you can focus on high-value links from trustworthy and relevant websites. Harmful links can then be identified and addressed.

3. Track Your Link Growth Over Time

Monitoring tools provide insights into how many links your site is attracting over time. A steady increase shows your strategies are working, while sudden drops could signal a problem.

4. Act Quickly on Lost Links

Sometimes, links are removed, or pages are taken down. Monitoring ensures you’re aware of these changes, giving you a chance to recover or replace valuable links before they impact your SEO.

5. Check If Linking Pages Are Indexed by Google

A link is only useful if the linking page is indexed by Google. Monitoring tools confirm this, ensuring your backlinks contribute to your rankings.

6. Spot Harmful Links

Some links can damage your website’s reputation. Monitoring helps identify these harmful backlinks so you can disavow them and protect your site from penalties.

7. Understand Competitor Activity

You can track sites that link to your competitors through backlinks. This will help you see possible chances to build links for your site.

8. Save Time and Stay Organized

It consumes too much time to track manually. With the use of monitoring tools, you will be updated right away so that you can improve your strategies.

Monitoring backlinks is not only about tracking numbers but also about protecting your site, spotting opportunities, and making sure your SEO efforts pay off. Feel free to refine this further!

Top 16 Backlink Monitoring Tools

Here are 16 easy-to-use tools to help you track and monitor your website backlinks, so your website stays strong and SEO-friendly.

1. Linkody

Linkody is a simple tool that helps you watch and handle backlinks. It shows you clearly who links to your website and makes sure your link profile remains strong and healthy. With its efficient backlink monitoring tools, you can easily track your links and maintain a clean, authoritative profile.

Key Features

Below are some of the standout features that make Linkody a reliable backlink monitor software:

• Instant Alerts: Get notified by email whenever you gain or lose backlinks.
• Simple Dashboard: See detailed backlink information, such as new and lost links, domain authority, and spam scores.
• Integrated Metrics: Access data from platforms like Moz, Majestic, and Alexa directly within Linkody.
• Disavow Harmful Links: Quickly identify and disavow any links that could harm your rankings.

Why Use Linkody?

Linkody makes backlink tracking simple and effective by providing essential insights:

• Shows the anchor text used to link to your site.
• Highlights spam scores of linking domains.
• Displays the authority of websites linking to you.

It’s beginner-friendly for individuals, and its multi-domain tracking and reporting features make it suitable for agencies handling multiple clients.

Pricing

Linkody’s basic plan starts at $14.90 per month for monitoring up to 2 domains and 500 links. It also offers a free trial to help you explore its features.

Linkody is a great option for keeping your backlink profile organized without adding unnecessary complexity while utilizing advanced backlink monitoring tools to enhance your strategy

2. Backlink Monitor

Backlink Monitor is designed to make backlink tracking easy by providing real-time updates on your links’ status. If you’ve been wondering how to monitor backlinks effectively, this tool simplifies the process, helping you keep your backlinks organized and ensuring they continue to support your SEO goals.

Key Features

• Index Status Checks: Ensure your backlinks are indexed by Google for maximum SEO impact.
• Regular Monitoring: Automate weekly or monthly link checks and receive detailed reports.
• Lost Link Alerts: Get email notifications when a backlink is removed or becomes inactive.
• Client-Friendly Reports: Share simple, public backlink reports via URLs—ideal for agencies managing multiple clients.
• Detailed Link Logs: Track every link’s current status and historical changes in one place.

Why Choose Backlink Monitor?

Backlink Monitor stands out with its simplicity and effectiveness. From checking the index status of backlinks to generating client-ready reports, the tool keeps everything streamlined. It’s a great solution for SEO link monitoring, providing clear insights and actionable data for SEOs and agencies.

Pricing

Plans start at $15/month – Monitor up to 2,500 backlinks across 20 domains.

Monitor Backlinks will be the best choice for finding a simple means of checking on backlinks to improve your SEO. It has very useful information to enhance link-building work.

3. Majestic

Majestic is recognized for its Trust Flow and Citation Flow metrics, which evaluate the quality and influence of backlinks. These features make it an essential backlink tracking tool for understanding your website’s authority and link profile.

Key Features

Here are the standout features of Majestic:

• Trust Flow and Citation Flow: Trust Flow checks the quality of links, while Citation Flow evaluates their overall influence. A high Trust Flow means better-quality backlinks.
• Topical Trust Flow: This feature categorizes backlinks by industry or niche, showing where your website has the most authority.
• Site Explorer: Provides detailed insights into your backlinks and linking domains.
• Anchor Text Analysis: Helps you understand how anchor text is being used, which is critical for link optimization.
• Backlink History Checker: Monitors how your link profile changes over time. This makes it a reliable backlink management tool for tracking progress.

Why Choose Majestic?

Majestic is ideal for businesses and agencies that need a deeper understanding of backlink quality and niche relevance. Its metrics give you actionable insights for building a stronger SEO foundation.

Pricing

Basic plans begin at $39.99 per month, making it a budget-friendly option for professionals and small businesses.

If you’re looking for a tool that focuses on backlink quality, influence, and niche authority, Majestic is a great choice.

4. Moz Pro

Moz Pro is a full toolkit for SEO. Link Explorer, intended to track backlinks. It is one of the most reliable backlink tools for checking, managing, and improving the quality of backlinks while suggesting good tips on how to better optimize your website.

Key Features

• Backlink Overview: See total backlinks, follow vs. nofollow links, and the authority of referring domains.
• Monitor Link Changes: Track links gained or lost to evaluate your link-building performance with the help of backlink monitoring software.
• Competitor Analysis: Compare your backlink profile with competitors to identify gaps and opportunities.
• Spam Score: Spot harmful links that might harm your rankings and create disavow files to remove them.
• Anchor Text Review: Check the anchor texts used in your backlinks to ensure they match your SEO strategy.

Why Moz Pro?

Moz Pro simplifies backlink management. It lets you monitor your link profile, detect spammy links, and spot gaps in your strategy with features like Spam Score and competitor analysis.

Pricing

The basic plan starts at $49 per month and includes three campaigns. Moz also offers a free account with limited functionality.

Who Should Use Moz Pro?

Moz Pro is best for businesses and professionals who need:

• Competitor Analysis: Compare backlink profiles to find opportunities.
• Link Profile Management: Track links gained or lost and maintain a strong backlink profile.
• Spam Cleanup: Identify harmful links and take steps to remove them.

It’s an excellent choice for SEO agencies and content creators who want to align their link-building strategies with high-quality practices.

5. BuzzSumo

BuzzSumo helps you track backlinks and analyze which content performs well. It’s a great backlink checker for SEO, helping you find out what content attracts the most links and how you can improve your strategy for better results.

Key Features

• Backlink Tracking: See who links to your content and find new opportunities for outreach while monitoring SEO backlinks effectively.
• Content Analysis: Discover popular content in your niche and understand what works.
• Competitor Monitoring: Keep an eye on your competitors’ backlinks and gain insights.
• Backlink Alerts: Get notified when someone links to your site.
• Social Media Insights: See how content engagement on social media connects to backlink growth.

Why BuzzSumo?

BuzzSumo is a combination of content research and backlink tracking. It’s easy to use and helps you plan strategies to attract more quality backlinks through effective content.

Pricing

BuzzSumo starts at $199 per month, which includes unlimited searches and one user. There’s also a 30-day free trial to test its features.

Who Should Use BuzzSumo?

• Content Creators: To learn what topics bring backlinks.
• SEO Experts: To monitor and improve link-building efforts.
• Agencies: For detailed reports on content and backlinks for clients.

If you want to have a strong backlink profile and make content that people see, BuzzSumo is a good choice. It provides the information you need to stay on top.

6. SE Ranking

SE Ranking is a simple SEO tool that helps you keep track of your website’s backlinks. Its Backlink Monitoring feature is made for backlink analysis and monitoring, allowing you to watch and study the links that point to your website. This tool helps you manage your SEO by showing which links are good, which are missing, and which could hurt your site, ensuring effective monitoring of backlink quality.

Key Features

• Check Backlink Status: See if your links are active or broken.
• Track New and Lost Links: Get alerts when you gain or lose backlinks.
• Analyze Website Quality: Find out if the websites linking to you are trustworthy and relevant.
• Anchor Text Insights: Check the words used in links to ensure they match your SEO goals.
• Instant Alerts: Stay updated with real-time notifications about your backlink profile.

Pricing

SE Ranking’s plans start at $52 per month, which includes monitoring for up to 17,500 backlinks.

Who Should Use SE Ranking?

SE Ranking is perfect for:

• Small Business Owners: Easily track backlinks and make informed decisions without needing technical expertise.
• SEO Professionals: Manage multiple projects and keep client backlink profiles clean.
• Content Creators: Monitor how well your link-building efforts are working and adjust strategies as needed.
• Marketers: Analyze competitors’ backlinks to find new opportunities and improve your own strategies.

If you need a simple tool to monitor backlinks, track referring domains, and stay ahead of competitors, SE Ranking is a great choice.

7. Ahrefs

Ahrefs stands out for its vast backlink database, which makes it the first choice to track and analyze backlinks. As one of the top link monitoring tools, it provides detailed insights into your links and helps uncover your competitors’ strategies effectively.

Key Features

• Backlink Data: Get detailed reports on backlinks, including anchor texts and referring domains.
• Competitor Analysis: See where competitors get their backlinks and spot new link-building opportunities.
• Track Link Changes: Stay informed about new or lost backlinks to keep your strategy on track.
• Content Gap Analysis: Discover topics or keywords your competitors rank for but you don’t, and create content to fill the gaps.
• Domain and URL Ratings: Evaluate linking domains and pages to prioritize your efforts.
• Disavow Tool: Identify harmful links and create disavow files to protect your SEO performance.

Pricing

The basic plan starts at $129 per month and includes features like backlink tracking, competitor analysis, and site audits.

Who Should Use Ahrefs?

• SEO Experts: Ideal for managing backlinks, analyzing competitors, and refining strategies.
• Marketers: Helps find link-building opportunities and optimize campaigns.
• Content Creators: Great for identifying trending topics and crafting content to attract quality links.
• Businesses: Suitable for all sizes, from startups to enterprises, looking to boost rankings and maintain a strong link profile.

Ahrefs is an essential tool if you want reliable backlink tracking, actionable SEO insights, and efficient ways to monitor external links for a competitive edge.

8. Semrush

Semrush is a very strong SEO tool that also includes functionality for monitoring backlinks and competitive analysis. This makes your website’s backlink profile more transparent and easier to handle and improves your links.

Key Features

• Backlink Overview: View total backlinks, referring domains, and the ratio of follow to nofollow links.
• Competitor backlink Analysis: Identify where your competitors get backlinks and find new opportunities for your site.
• Toxic Link Detection: Spot harmful links and create disavow files to safeguard your site’s SEO.
• Link Building Assistance: Get a guided approach to building quality backlinks.
• Real-Time Updates: Stay updated on new or lost backlinks instantly.

Pricing

Plans start at $129.95 per month, offering backlink analysis, keyword tracking, and detailed SEO insights.

Who Should Use Semrush?

• SEO Professionals: Ideal for analyzing competitors and building effective link strategies.
• Marketers: Perfect for managing link-building campaigns and tracking SEO performance.
• Content Creators: Helps find trending topics to create link-worthy content.
• Agencies: Great for managing multiple projects with advanced reporting features.

Semrush is a reliable choice for anyone needing a backlink analysis tool that combines backlink tracking, competitor analysis, and SEO strategy in one place.

9. Google Search Console

Google Search Console (GSC) is a free tool from Google that shows you how your website performs in search results. It’s not really designed for backlink monitoring, but it does give you useful information about the backlinks of your site and the overall health of your site.

Key Features

• Backlink Data: See which websites link to yours and find your most linked pages.
• Anchor Text Details: Check the text other sites use to link back to you.
• Performance Tracking: View your site’s clicks, impressions, and ranking positions in Google Search.
• Fix Issues: Find and resolve problems that prevent your pages from showing up in Google Search.
• Mobile-Friendly Reports: Make sure your website works well on mobile devices.

Pricing

Google Search Console is completely free to use, making it accessible to everyone.

Who Should Use Google Search Console?

• Website Owners: If you want to track your site’s search performance and improve visibility, GSC is essential.
• Small Businesses: Perfect for those who want free tools to monitor backlinks and site health.
• SEO Beginners: A great way to learn about backlinks and website performance.
• SEO Experts: Useful for solving indexing problems and analyzing which pages attract the most links.

Google Search Console is a simple, no-cost tool that gives you valuable insights directly from Google. Whether you’re new to SEO or an expert, it’s a must-have to keep your site in good shape.

10. SEOptimer

SEOptimer is especially remarkable for offering a very affordable website audit and providing actionable recommendations for improvement. It is an audit tool but can also track your backlinks and their quality, enhancing your presence online.

Key Features

• Backlink Checker: Monitor backlinks pointing to your site and assess their quality to maintain a strong link profile.
• Comprehensive Website Audit: Quickly identify SEO issues like speed, mobile-friendliness, and on-page optimization.
• Competitor Insights: Compare your backlinks and SEO strategy against competitors to spot areas for improvement.
• Actionable Recommendations: Clear suggestions to fix issues and boost your SEO.
• Branded Reporting: Generate professional reports for clients, making it ideal for agencies.

Pricing

The tool starts at $29 per month, making it one of the most affordable options for backlink monitoring and SEO improvement.

Who Should Use SEOptimer?

• Small Business Owners: Ideal for businesses needing an affordable SEO tool to monitor backlinks and optimize their websites.
• Beginners: Designed for those new to SEO with clear, easy-to-follow suggestions.
• Freelancers and Agencies: The branded report feature helps provide a professional touch when presenting data to clients.

If you’re looking for a backlink monitoring tool and an all-in-one SEO solution that’s both easy to use and budget-friendly, SEOptimer is a great choice.

11. CognitiveSEO

CognitiveSEO specializes in link auditing and penalty recovery, making it a go-to tool for identifying harmful backlinks and protecting your website’s SEO. Its detailed insights help you clean up your backlink profile while offering additional features like rank tracking and content optimization.

Key Features

• Link Analysis and Audit: Pinpoint toxic backlinks that could harm your website’s performance and generate disavow files for Google.
• Penalty Recovery: Identify and address issues that may result from Google penalties to safeguard your rankings.
• Comprehensive Backlink Data: Analyze link quality, anchor text, and referring domains for a complete backlink profile.
• Competitor Link Analysis: Compare your backlinks to competitors to discover new link-building opportunities.
• Content Performance Tracking: Monitor how well your content performs and optimize it for better engagement.

Pricing

CognitiveSEO starts at $129.99 per month, providing access to its full suite of tools, including link audits and content tracking.

Who Should Use CognitiveSEO?

• Website Owners Facing Penalties: Perfect for those needing a tool to identify and remove harmful backlinks to recover from penalties.
• SEO Professionals: Useful for agencies and experts managing multiple client campaigns with an emphasis on link quality and performance.
• Marketers Seeking Competitor Insights: Ideal for understanding competitor strategies and finding new link-building opportunities.

If you’re worried about toxic backlinks or need a backlink monitoring tool to improve your SEO strategy, CognitiveSEO delivers powerful insights and actionable solutions to keep your website on track.

12. Link Research Tools

LinkResearchTools helps you understand and improve your backlinks. It analyzes your website’s links, identifies harmful ones, and provides tips to fix issues.

Key Features

• Comprehensive Backlink Analysis: Analyze your website, pages, or subfolders to get detailed backlink reports.
• Anchor Text Insights: Understand how anchor texts are used across your link profile.
• LRT Power Score: Measure the strength of a website based on the number of links.
• LRT Trust Score: Evaluate the trustworthiness of domains linking to your site based on link quality.
• Risk Alerts: Identify high-risk links, including those from potential PBNs, with actionable follow-up suggestions.
• Competitor Analysis: Analyze competitors’ backlinks to uncover new link-building opportunities.
• Gain and Loss Tracking: Monitor when you gain or lose backlinks to stay updated.

Pricing

Plans start at $599 per month, including a large link crawl budget for detailed analyses.

Who Should Use LinkResearchTools?

• SEO Agencies: Perfect for managing multiple client sites.
• Businesses Fixing Penalties: Great for identifying and removing harmful links.
• Marketers Looking for Growth: Useful for finding new backlinks by studying competitors.

LinkResearchTools is a solid choice for anyone who wants to monitor, protect, and improve their website’s backlink profile.

13. Open Link Profiler

Open Link Profiler is a simple tool that helps you analyze your backlinks. It’s especially great for beginners because it offers a free version for basic backlink checks.

Key Features

• Free Reports: Get detailed information about your backlinks without spending money.
• Spot Bad Links: Identify harmful backlinks that could hurt your site’s SEO.
• Anchor Text Insights: Find out which anchor texts are used most often for links to your site.
• Backlink Location: See which countries your backlinks come from.
• Export Data: Download reports as a CSV file (up to 100 links in the free version).

Pricing

The tool offers a free version for basic usage. You may need to upgrade for more advanced features.

Who Should Use Open Link Profiler?

• Beginners: A simple and cost-free way to start tracking backlinks.
• Small Business Owners: Ideal for those who want basic insights without a big budget.
• SEO Enthusiasts: Handy for quick backlink audits and initial checks.

Open Link Profiler is perfect if you’re looking for an easy and affordable way to monitor your backlinks and improve your website’s SEO.

14. Linkio

Linkio is a simple tool that helps you track and manage your backlinks while automating outreach tasks. It’s great for understanding anchor text and speeding up link-building campaigns.

Key Features

• Anchor Text Analysis: See the percentage of branded, keyword, URL, and natural anchor texts in your backlinks.
• Backlink Insights: Check detailed data like anchor text, follow/nofollow status, and surrounding content.
• Integrations: Use Moz and Ahrefs metrics to evaluate link quality.
• Indexing Check: Ensure pages with backlinks are indexed by Google.
• Outreach Automation: Create prospect lists and send outreach emails automatically.

Pricing

Linkio starts at $19.99 per month and supports up to three websites, analyzing 10,000 backlinks monthly.

Who Should Use Linkio?

• SEO Experts: Perfect for those needing detailed anchor text reports to keep link profiles natural.
• Agencies: Useful for managing multiple client campaigns and simplifying outreach.
• Small Businesses: A great tool for automating link monitoring and outreach without much hassle.

Linkio is ideal for those who want to manage backlinks efficiently while saving time on outreach and analysis. Its anchor text insights and automation features make it an excellent addition to your SEO tools.

15. Backlink Pilot

Backlink Pilot is a simple tool for tracking backlinks and making sure they stay active. Its main feature is monitoring backlink health, which helps users ensure links are live and working properly.

Key Features

• Free Link Tracking: Keep an eye on up to 500 backlinks without any cost.
• Backlink Health Checks: Check monthly if links are active or if they’ve changed from dofollow to nofollow.
• Partner Management: Easily track link exchange partners to keep things fair and balanced.
• Alerts for Changes: Get notified if a link is removed or altered.
• Paid Option: Upgrade for daily backlink monitoring.

Pricing

The free plan covers up to 500 backlinks, while the paid plan offers daily updates for more detailed tracking.

Who Should Use Backlink Pilot?

• Agencies: Perfect for managing client backlinks and making sure they stay active.
• Small Businesses: Great for those who need basic backlink tracking without spending much.
• SaaS Companies: Ideal for teams managing link exchanges with partners.

If you need a straightforward way to track and manage backlinks, Backlink Pilot offers practical features at no cost for basic needs.

16. LinkBox

LinkBox is another simple tool that tracks your backlinks and whether the search engines are indexing them or not. They use a credit system, meaning you are only charged for what you really use.

Key Features

• Track Backlinks: Keep an eye on your backlinks and their performance.
• Indexing Checks: Confirm if search engines have indexed your links.
• Credit-Based Pricing: Start with 100 free credits; use these to perform tasks like checking domain trust or page index status. Each credit costs just $0.01.
• Customizable Plans: Pay only for the features you need, without committing to a monthly fee.
• Detailed Reports: Generate reports to evaluate link health and indexing data.

Pricing

LinkBox offers a pay-as-you-go model with 100 free credits to get started. You can purchase more credits as needed, keeping costs under control.

Who Should Use LinkBox?

• Freelancers and Marketers: Ideal for those who want to manage backlinks without expensive subscriptions.
• Small Business Owners: Perfect for businesses looking for cost-effective link monitoring.
• SEO Agencies: Great for creating reports and tracking backlinks for multiple clients.

If you want an affordable way to track backlinks and ensure they’re indexed, LinkBox offers the flexibility you need.

Best Practices for Backlink Monitoring

Monitoring backlinks is essential for improving your website’s SEO and keeping your online presence strong. Here are simple and practical tips to help you monitor your backlinks effectively:

1. Keep Track of New and Lost Links

Regularly check which new websites are linking to you and if any valuable links are lost. Lost links can impact your rankings, so reach out to website owners to understand why the link was removed or to replace it.

Tools like Google Search Console and Ahrefs make tracking easy by sending updates directly to you.

2. Focus on Link Quality

The quality of backlinks matters more than the quantity. Links from trusted and relevant websites boost your SEO, while low-quality links can harm your rankings.

What to Look For:

• Links from reputable websites with good traffic.
• Avoid links from spammy or irrelevant sites.

Use tools like Moz or Majestic to evaluate the authority and trustworthiness of websites linking to you.

3. Check Anchor Texts

Anchor text is the clickable part of a link. It should be relevant and not over-optimized with keywords. Keeping anchor text natural ensures better results and avoids penalties from search engines.

4. Ensure Links Are Indexed

For a link to help your SEO, it must be indexed by search engines like Google. Check whether your backlinks are appearing in search results. Tools like LinkBox help you verify if your backlinks are indexed.

5. Watch for Harmful Links

Harmful links from spammy websites can damage your rankings. Regularly check your backlinks for any that might harm your site and disavow them if needed. Use Google’s Disavow Tool to tell search engines to ignore bad links.

6. Study Your Competitors

Check where your competitors are getting their backlinks from. This can help you discover new opportunities for your website. Use tools like SEMrush or Ahrefs to analyze competitor backlinks and build relationships with the same websites.

7. Diversify Your Backlink Sources

Avoid depending on one type of backlink. Build links from a mix of blogs, directories, forums, and news websites to make your profile look natural and well-rounded.

8. Set Up Alerts for Link Updates

Use tools that send you alerts when there are changes to your backlinks. This helps you act quickly if a link is removed or a harmful one is added.

9. Audit Your Backlink Profile

Regularly review your backlinks to ensure they are helping your SEO and not harming it. Audits can identify weak spots and give you a chance to improve.

Conclusion

Backlink monitoring is more than a technical task; it’s a way to understand how your website is growing and how others view it. Each link helps you build trust and authority, showing your progress online.

These tools will make it much easier to manage and improve your backlinks. Regular tracking of links not only protects your site but also sets the basis for steady growth and long-term success.

Every backlink is a step forward. Start tracking them smartly and take control of your site’s future!

FAQs on Backlink Monitoring Tools