Outreach Monks

Backlink Monitoring 101: Turn Insights Into Winning Moves (Plus Backlink Monitoring Tools)

Backlink Monitoring

SEO and backlinks go hand in hand. Backlinks boost your site’s authority and improve search rankings. 

But not all backlinks help. That’s why backlink monitoring is key. It lets you track who links to your site and judge the link quality. 

With this data, you can make smart choices to boost your SEO strategy and protect your site’s reputation. 

This guide will show why backlink monitoring matters. It will reveal the best tools for the job and share tips for managing your backlinks well.

Why Is Backlink Monitoring Important?

Backlink monitoring is vital. It keeps up your website’s SEO performance. Here’s how it helps:

  1. Track New Links: Know when a site links to yours. This shows the reach and impact of your content.
  2. Assess Link Quality: Understand the value of each link. Not all backlinks are beneficial; some can even harm your SEO.
  3. Monitor Link Loss: Get notified if a site removes your link or if it breaks. This can happen when you update your site or a link domain changes.
  4. Check for Indexing: Ensure that pages linking to you are indexed by Google. A link from an unindexed page doesn’t contribute to SEO.
  5. View Link Trends: See how your backlink profile changes over time. This helps you gauge the success of your outreach efforts.
  6. Prevent Penalties: Watch for shifts in link context. This is especially important if a linking site changes owners or topics. This could lead to penalties if Google sees the links as spam.
  7. Competitive Insights: Track your competitors’ backlinks. Find chances to ask for a link replacement. This is especially true if a competitor’s link breaks.
  8. Build Strong Partnerships: You can use it to find domains that often link to you. You can then form better partnerships with them. This will help your long-term SEO goals.

Regular monitoring ensures you keep up your site’s authority and visibility. It also helps you improve them.

Top Backlink Monitoring Tools

We have curated a list of the best backlink monitoring tools. Let’s have a look:

1. Linkody

linkody home page

Linkody makes monitoring your backlinks easy. This tool alerts you instantly when you gain or lose backlinks. You can see who is linking to you and check if these links are good for your site’s SEO. Linkody evaluates each link for quality, helping you spot the ones that could hurt your ranking.

Using Linkody, you can automate backlink tracking. This saves you time and lets you focus on improving your SEO strategies. It works well with top SEO tools like Moz and Majestic, giving you a detailed look at your backlinks. You can also disavow files easily, which helps manage your link profile and protect your site’s reputation.

USP: Easy to use, automates tracking, and connects with major SEO tools for comprehensive link analysis.

Price: Starts at $14.90 per month.

Website: Linkody

2. Monitor Backlinks

SEOptimer home page

It does what the name says, “Monitor Backlinks”.

SEOptimer acquired and merged the standalone Backlink Monitoring Tool MonitorBacklinks.com into its platform.

The tool sends quick alerts when you gain or lose backlinks, which is crucial to helping your website rank well in search engines. It also gives you detailed stats about each link, showing you their quality and how they impact your site.

You can also check out your competitors’ backlinks. This lets you see where they’re getting their links from and helps you find new link opportunities for yourself. The tool is easy to use, whether you’re just starting with SEO or you’ve been doing it for a while. It also works well with Google Analytics, showing you how backlinks affect your site’s traffic.

USP: Instant updates on backlinks, quality checks, and competitor insights.

Price: Starts at $19 per month.

Website: SEOptimer

3. Majestic

Majestic is great for looking deep into your backlinks. It shows you who links to your site and how these links help or hurt your SEO.

Majestic uses special scores called “Trust Flow” and “Citation Flow” . These scores tell you which backlinks are helpful and which might be risky.

This tool is perfect if you need to know a lot about your links. It tells you where your links come from and which parts of your site get the most links. You can also peek at where your competitors get their links, helping you find new linking opportunities.

Majestic is simple to use, whether you’re just starting out with SEO or a seasoned expert. It complements other SEO tools, enhancing its utility even further.

USP: Offers detailed link analysis with special scores to judge link quality.

Price: Starts at $49.99 per month.

Website: Majestic

4. Moz Pro

Moz Pro offers a powerful set of SEO tools, including the Link Explorer for checking backlinks. This tool helps you see who links to you and measures the impact of those links on your site’s authority. It helps you find out which backlinks improve your SEO and which ones could harm it.

Link Explorer gives you a close look at your backlink profile. You can see key details, like the domain authority of linking sites. You can also see if any links look risky due to high spam scores. It also lets you peek at competitors’ backlinks to learn from their strategies and spot new opportunities.

Moz Pro is user-friendly for everyone, whether you’re a beginner or an SEO expert. It seamlessly integrates with other Moz tools, increasing its value.

USP: Deep backlink analysis with detailed, helpful metrics.

Price: Starts at $99 per month.

Website: Moz Pro

5. BuzzSumo

BuzzSumo monitoring

BuzzSumo does more than just help you find great content; it also tracks who links to your articles. This tool tells you when your work gets new backlinks. It shows which content does well. This insight helps you shape your future content to get more links.

BuzzSumo also lets you see what content is popular in your field. You can learn which topics or styles get the most links. Use this info to guide your own content strategy. It’s perfect for creating content that both attracts readers and earns backlinks.

Content creators and SEO experts love BuzzSumo. They love it because it is easy to use. Plus, it connects seamlessly with other marketing tools. This enhances your experience.

USP: Helps track content success and backlinks, giving insights into what makes content work.

Price: Pricing varies based on features.

Website: BuzzSumo

6. Mention

Mention is not a backlink monitoring tool per se. But it tracks every time someone mentions your brand online. This includes social media, news sites, and blogs. Knowing who talks about your brand can help you find chances to turn those mentions into backlinks.

Here’s what Mention can do for you:

  • See Your Brand’s Reach: It shows you all the places where people mention your brand, with or without links.
  • Find Backlink Opportunities: Alerts you when your brand is mentioned without a link so you can ask for one.
  • Quick Engagement: Notifies you immediately when someone mentions your brand, letting you respond right away.
  • Connect with Creators: Helps you meet people who talk about your brand. This can lead to more mentions and links later.
  • Watch Your Reputation: Tracks what people say about your brand so you can keep a good image.

Mention is easy to use for everyone, from beginners to pros. It works well with other marketing tools.

USP: Tracks brand mentions everywhere to help you find new backlink chances and look after your brand.

Price: Starts at $49 per month.

Website: Mention

7. SE Ranking

SE Ranking is an all-in-one SEO toolkit that makes monitoring your backlinks easy. It shows you every link to your site and checks if they are good or bad. This tool is great for spotting new backlinks quickly and noticing any that disappear, helping you keep your site’s links healthy.

Here’s what SE Ranking does well:

  • Tracks All Backlinks: It tells you who links to your site and whether those links follow or nofollow.
  • Checks Link Quality: It shows the quality of the links and what words they use to link to you.
  • Gives SEO Tools: Besides backlinks, it offers tools for checking your website’s health and finding the best keywords.

SE Ranking is simple to use, whether you’re starting out or have lots of SEO experience. It fits nicely with other online marketing activities.

USP: Detailed backlink monitoring with extra SEO tools for complete site management.

Price: Starts at $55 per month.

Website: SE Ranking

8. Ahrefs

Ahrefs is a top SEO tool, specializing in backlink monitoring. It shows who links to your site and rates those links. This understanding is key to managing your site’s search engine position.

It offers deep insights into backlinks. You get the linking site’s domain rating, the traffic it sends, and link types (follow or nofollow).

Moreover, Ahrefs provides keyword research, site audits, and competitor analysis. This makes it a full-service tool for SEO experts.

USP: It offers in-depth backlink analysis. Ahrefs has extensive data on link quality. It also has powerful SEO research tools.

Price: Starts at $129 per month.

Website: Ahrefs

9. Semrush

Semrush is an all-in-one SEO tool. You can do keyword research, competitor research, and launch outreach campaigns.

Here’s what Semrush does:

  • Tracks Your Backlinks: It tells you about every link and where it comes from. This lets you know which links are helping your website.
  • Looks at Link Quality: Semrush checks if links are follow or nofollow and the strength of the linking sites. This helps you focus on the best links.

Semrush is easy to use. It helps you understand how to make your website better and keep an eye on your competitors.

USP: Great for tracking backlinks and improving your SEO.

Price: Starts at $129.95 per month.

Website: Semrush

10. Google Search Console

Google Search Console

Last but not least, on our list is Google Search Console (GSC). If you’re just starting with SEO for your website, it is the perfect place to begin. It’s a free tool from Google that gives you a snapshot of how your site performs in Google Search.

Here’s what GSC can do for you:

  • See Who’s Linking to You: GSC shows you which websites link to yours. You’ll see the top domains that find your content valuable enough to link to, including your most popular pages.
  • Spot Website Issues: It also checks your site for any problems that might stop it from showing up properly in search results. This helps you fix things fast and keep your site running smoothly.

While GSC doesn’t provide as detailed an analysis as some of the paid tools, and you can’t peek at your competitors’ data, it’s still a goldmine of useful information. It might not have all the bells and whistles, but for a free tool, it’s pretty robust. If you own a website, definitely set up Google Search Console. It’s easy to install, and it gives you valuable insights right out of the gate.

USP: Offers basic insights into your backlinks and website health for free.

Price: Free.

Website: Google Search Console

Best Practices For Backlink Management

Now, that you are equipped with the knowledge of all the tools to monitor backlinks. Let’s check the best practices on how to manage your backlinks:

  1. Set Up Alerts: Tools like Ahrefs or Google Search Console can notify you instantly!
  2. Regular Check-ups: Make it a routine, like Sunday morning coffee. A quick glance at your backlink health can keep your site in tip-top shape.
  3. Treasure Hunt for Quality Links: All backlinks are not created equal. Hunt for those golden links from respected sites—they boost your site’s credibility more than you think!
  4. Map the Territory: Know where these links are pointing. Which pages are getting the most love? This insight can guide what content you should create more of.
  5. Spy on the Competition: Yep, it’s totally fine to see where rivals are getting their backlinks. Sneak a peek; it might give you some great ideas.
  6. Keep a Log: Think of this as your backlink diary. Jot down notes about who links to you and when. It’s great for spotting trends over time.
  7. Play with Different Tools: Don’t stick to just one. Each tool can show you something unique about your backlinks.
  8. Be Ready to React: If your backlinks suddenly drop or you get a wave of shady ones, have a plan to handle it. Stay calm and SEO on!
  9. Don’t Forget the Big Picture: Backlinks are just one piece of the puzzle. How do they affect your traffic? Keep an eye on the broader impact to really understand your SEO health.

By following these steps, you’re not just managing your backlinks; you’re boosting your entire website’s presence online. And hey, it can be quite the adventure—think of it as gardening, but for your digital space!


Okay! That’s it. Now you know why tracking backlinks is important. You also have an extensive list of the best backlink tracking software.

You are all set for your first backlink campaign.

If you need assistance with your link-building campaigns. Reach out to Outreach Monks.

We will do the heavy lifting for you, and you can focus on the business aspect.

Let’s make your first link-building campaign a success!

Frequently Asked Questions

How often do backlink tools check for updates?

They check every day, so you always know what’s new with your links.

Can watching my backlinks help me avoid trouble?

Yes, if you spot bad backlinks early, you can keep them from hurting your website’s rank.

Is it possible to monitor backlinks for certain words?

Yes, some tools let you focus on backlinks that use words you’re interested in.

How do I know my backlink tool is doing a good job?

It should give you clear and timely info that helps you improve your links.

Can keeping track of backlinks help me create better content?

Definitely! Knowing which articles get lots of backlinks can guide you to write more popular content.

Sahil Ahuja

Sahil Ahuja

Sahil Ahuja, the founder of Outreach Monks and a digital marketing expert, has over a decade of experience in SEO and quality link-building. He also successfully runs an e-commerce brand by name Nolabels and continually explores new ways to promote online growth. You can connect with him on his LinkedIn profile.


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