Outreach Monks

What Are Text Links? A Comprehensive Introduction

What are text links

Did you know that Google, the world’s most popular search engine, started off by analyzing text links between web pages? 

Even though they’re usually just a few words long, these simple connectors helped Google become incredibly popular.

Welcome to the exciting world of text links! They’re like invisible bridges, linking pages across the vast internet.

You’ve probably clicked on hundreds, even thousands, without giving it much thought.

But what’s behind these text links? 

How do they help us navigate websites, discover new information, and even influence the popularity of a web page? 

We’ve got you covered in this guide. We’ll dive deep into the magic of text links, uncovering their many secrets.

What Are Text Links?

Text links are clickable words or phrases on a webpage. They act as a bridge or a guide. When you click on them, they take you to a different page. 

This new page could be on the same website, or it could be a completely different site altogether.

But why do we need these text links? Imagine you’re reading about dinosaurs. You come across the term ‘Tyrannosaurus rex’, and you’re curious to know more about it. 

A text link attached to ‘Tyrannosaurus rex’ can lead you to a page full of information about this giant dinosaur. Isn’t that helpful?

The Anatomy of Text Links

Just like how our bodies have different parts that perform different functions, text links also have several components. Each part plays a unique role. Let’s take a look at these different parts that together form a text link.

  • Anchor Text: The first part is the anchor text. This is the text you see on a webpage that you can click on. It’s usually colored differently than the rest of the text, and it may be underlined too.
  • URL: URL stands for Uniform Resource Locator, but don’t worry about the big words. Simply put, it’s the address of the page that the text link will take you to. 
  • Link Attributes: There are three main types of attributes: ‘nofollow’, ‘dofollow’, and ‘sponsored’-‘Dofollow’ is like giving a thumbs up to the link. It tells search engines to pay attention to this link and consider it when ranking pages. On the other hand, ‘nofollow’ is like a stop sign. It tells search engines to ignore the link for ranking purposes. ‘Sponsored’ is used to mark links that are advertisements or paid promotions.
  • HTML Structure of a Text Link: HTML, or HyperText Markup Language, is the coding language used to create web pages. In HTML, a text link is made using a special tag called the ‘a’ tag. Don’t worry, you don’t need to understand all the code to use text links. But, knowing a bit about how they are made can be quite interesting.

Why are Text Links Important?

Text links may seem simple, but they have a big job. Let’s talk about why they are so important.

Why are Text Links Important

  • Improvised User Experience: Text links help us find what we’re looking for on a website. They are like signposts, guiding us to more information about a topic.
  • Boosting SEO Rankings: Text links also help websites show up higher in search results on places like Google. This is because these links give clues about what the page is about.
  • Facilitating Information Accessibility: Text links make it easy for us to access more information. They are like a web, connecting related topics and letting us explore more.
  • Strengthening Internal Linking Structure: Text links help create a map within a website, linking pages together. This makes it easier for us to navigate the site and find what we need.
  • Improving Conversion Rates: Finally, text links can help a website achieve its goals, like selling a product or getting people to sign up for a newsletter. They guide us to key pages, making it more likely for us to take the desired action.

How to Make a Text Link: A Step-by-step Guide

Transforming plain text into a clickable link might sound challenging, but it’s much easier than you might think! Let’s walk through the steps together.

How to Make a Text Link

Step 1: Selecting the Right Text for Linking

Our first step involves choosing the ‘anchor text’. The anchor text is the visible text that users will click on to reach another page. A good anchor text gives a hint about the content of the page it leads to. Consider these points:

  • It should give a clear idea about the linked page.
  • It’s best to choose a relevant phrase instead of a single word.
  • For example, if you want to link to a page about dolphins, “learn more about dolphins” would be a good anchor text.

Step 2: Using Appropriate Tools to Create a Text Link

Next, you’ll use tools to turn your anchor text into a link. If you’re working on a computer, this might be a text editor like Google Docs or a website builder like WordPress. Here’s what you’ll do:

  • Highlight your anchor text.
  • Look for an option to ‘Insert a link’, usually found in a toolbar at the top. This is often represented by a chain icon.
  • Click on that option.

Step 3: Inputting the Correct URL

The URL is the web address of the page you’re linking to. Once you’ve selected the ‘Insert a link’ option, you’ll have to enter the URL. Here’s how:

  • A box will appear where you can type or paste in the URL.
  • Make sure you enter the full URL, including the ‘https://’ part.
  • Double-check the URL for any errors to avoid a broken link.

Step 4: Testing the Text Link for Functionality

Now that you’ve created the text link, it’s important to check if it works. Here’s how:

  • Click on your new link.
  • It should open a new tab or window in your web browser and take you to the right page.
  • If it doesn’t, recheck the URL you’ve entered.

Step 5: Ensuring SEO-friendly Anchor Text

SEO-friendly anchor text can help your website show up in search results. It tells search engines what the linked page is about. For this:

  • Make your anchor text descriptive and relevant.
  • Avoid generic phrases like “click here”.
  • For instance, “understand dolphin behavior” is more SEO-friendly.

Step 6: Monitoring Click-Through Rates for Optimization

Once your text link is live, it’s useful to keep track of how it’s doing. This involves checking the ‘click-through rate’ (CTR), which tells you how often people click on your link. If the CTR is low:

  • Consider making your anchor text more enticing.
  • Reevaluate the placement of your link. It might be more effective in a different location.

Step 7: Troubleshooting Common Issues in Text Link Creation

If you’re having trouble creating text links, don’t worry! Here are common issues and their solutions:

  • Broken links: Make sure you’ve entered the URL correctly.
  • Non-descriptive anchor text: Make your anchor text more relevant and informative.
  • Incorrect URLs: Double-check the URLs for any errors.

There you have it! While creating text links involves careful attention to detail, with these steps in mind, you’re well on your way to becoming a linking expert.

Common Mistakes to Avoid While Creating Text Links

Mistakes to Avoid While Creating Text Links

Creating text links is quite straightforward, but there are some common mistakes that we should be aware of and try to avoid.

  • Using Misleading Anchor Text: Anchor text should accurately reflect the content of the page you’re linking to. Avoid using vague or misleading phrases, as they can confuse readers and negatively affect your search engine rankings. For example, if your link leads to a page about dolphins, don’t use “penguin facts” as your anchor text.
  • Overloading Your Content with Links: While text links are helpful, too many can be distracting and may make your content difficult to read. It’s important to strike a balance. Add links where they add value and help your reader understand the topic better, but avoid adding them just for the sake of it.
  • Linking to Low-Quality or Irrelevant Sites: The quality and relevance of the sites you link to can impact your website’s reputation. Make sure to link to reliable, high-quality sites that offer valuable information related to your content. Linking to low-quality or irrelevant sites can mislead your readers and hurt your site’s credibility.
  • Failing to Make Links Accessible for All Users: Accessibility is crucial when creating text links. All users, including those with visual impairments or other disabilities, should be able to use your links. This means using clear, descriptive anchor text, and considering tools and practices that make your links accessible to screen readers. In general, it is important to test your entire website for accessibility.


In conclusion, text links are essential parts of our digital lives. They act as bridges, connecting various pieces of information across the vast internet. 

From understanding what text links are, their importance, and how to create them, to knowing the best practices and mistakes to avoid, we’ve covered the essentials of text links. 

Remember, well-placed, relevant, and accessible links can greatly improve your content’s user experience and SEO ranking. 

So, the next time you create a text link, think about these points. Keep learning, and happy linking!

Frequently Asked Questions

What is a text link?

A text link, or hyperlink, is a piece of text that you can click on to move to another page or a different section of the same page. These text links are often underlined and in a different color than the rest of the text to show that they are clickable.

How do I create a text link?

Creating a text link is pretty simple. You start by selecting the text that you want to turn into a link, called the 'anchor text'. Then, using a text editor or website builder, you choose the 'insert link' option and type in the URL, which is the web address of the page you want to link to.

What is the difference between a link and a hyperlink?

In most contexts, 'link' and 'hyperlink' mean the same thing - a clickable text or image that takes you to a different webpage or a different part of the same webpage. 'Hyperlink' is the technical term, while 'link' is a shorter, everyday term that's easier to say.

What are the three types of hyperlinks?

There are three main types of hyperlinks. 'Text links' are pieces of text that you can click on. 'Image links' are images that serve the same purpose. Lastly, 'inline links' are links that open up a different webpage or document, but do it inside the current webpage instead of taking you to a new page.

How can you tell which text is a link?

Most of the time, text links are easy to spot because they look different from the other text. They're often underlined and in a different color. When you move your cursor over a text link, it usually changes shape, like from an arrow to a hand, and the text link may also change color.

Ekta Chauhan

Ekta Chauhan

Ekta is a seasoned link builder at Outreach Monks with six years in the digital marketing trenches, specializing in the SaaS niche. Professionally, she’s a wizard at navigating multiple niches with finesse. On the personal side, despite her calm and quiet nature, don't be fooled—Ekta's creativity means she’s probably plotting to take over the world.


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