Customized, Relevant and Editorial Backlinks That Deliver Lasting Results

How to Use Guest Posting for Natural Link Building

How to Use Guest Posting for Natural Link Building

Guest blogging is one of the oldest and effective strategies to create natural links targeted for better SEO ranking.  You are probably wondering how guest posting can help in natural link building. Well, let us expound more on this.

What’s Guest posting & how to do it Right

For starters, guest posting is a technique where a website owner invites guest bloggers or authors to post on their blogs. By publishing content as a guest blogger, you can be given an avenue to get access to a new audience, and you can even get backlinks to your own site.  It is a win-win situation for you and the blogger. It will translate to more traffic, leads, brand awareness, improved reputation, plus it is good for SEO. Remember, Google uses backlinks as a ranking signal for reputation thus, guest posting can help you grow your rankings. Let us now look at how to use guest posting as a strategy to grow your backlinks naturally.

Choose Guest Blogs Wisely

You should know that not all blogs have the same authority, and also not all the authoritative sites are right for you. It is better for you to source for a few useful, authoritative sites than to guest blog on many top sites that add no value to your website. You are also better off settling for a site that is in line with the service you are offering. 

Of course, you can post lots of quality and highly captivating content, but if it falls on the wrong audience, then your posts become irrelevant. Review the performance of the site and make sure it is worth guest posting. You can use metrics like the Domain Authority (DA) index, the size of social followers, users’ activity, and the nature of readers, etc. If you want to create long-term relationships with bloggers and get the returns you are looking for, then you better take time to research. 



  • Use search operators to help you find guest blog opportunities on Google. For example, you can search something like sports “submit a guest post”
  • Find out about top bloggers in your industry
  • Use tools to do a backlink analysis of your competitors and find out where they post content.
  • You can also search for guest blog opportunities on social networks
  • You can also check out for resources that syndicate the blogs that accept guest posts



Grab the Editor’s Attention

Guest blogging on prestigious sites can prove a hard nut to crack. In fact, you stand a slim chance on most sites with very high DA. So what’s the trick then? Simply try to grab the attention of the editor in a way that it becomes extremely hard for them to ignore your content. This needs a dose of creativity. 

For example, do research and understand what topics get more attention. Once you have settled on the best topics, it’s time to put pitch to the blogger. You can pitch directly to the editor instead of the business. You can tell the editor about your profile, and this can help you create ties that can win your favor and priority for approval. As part of the research, try to know other people who have been guest posting on the website. Spy on them and learn a thing or two from their posts and website that can help you get a chance to guest blog.  


Create Content that Attracts Readers

Guest blogging intends to build a pathway for users of other websites to visit your website too.  This is nothing but luring them into your product or services. You ought to create quality posts that place you as an authority. Always keep in mind that readers are often online looking for solutions. So, give them the best solutions to stand a cut above the competition. 

It also helps if you have an eye-catching headline that grabs the attention of the reader. Again, this is where you have to get creative. You will need to use proper content wording and length to attract more customers to read on and perhaps generate traffic to your site.

Reply to Comments on your Post

Bear in mind that guest posting aims to create a long-lasting relationship. You need to engage your audience by answering their questions effectively. If you show them that you are active, readers will associate you with reliability. Eventually, your conversion rates and reader engagement will rise. 

Evaluate Your Performance and be Patient

You need to keep evaluating the efficacy of your guest post campaigns and keep fine-tuning your approach. After all, you want to know how your guest posting strategy is impacting your website. That said, you need to know that formidable partnerships don’t happen overnight. Exercise patience and give it meaningful time before anything substantial materializes. Also, integrate your guest posting strategy to other approaches to help grow your SEO.  

Wrap up

In a nutshell, guest posting is one of the most useful SEO strategies that still work! You can use guest posting techniques to grow backlinks to your site. Remember, high-quality backlinks alone will not get you to page one of Google. You should use a blend of SEO strategies to help grow your rankings.  



SEO ranking is key to business success in 2020, but unfortunately, many business owners still haven’t grasped the dynamics of search engine marketing yet.  For starters, you should know that SEO keeps evolving. Don’t be surprised to see those successful strategies that were working the other day struggling to get you higher up the search pyramid today. You have to keep tabs on SEO trends and refresh your strategies to stay on top of your SEO. We have compiled some tips detailing what you should do and avoid to improve your SEO performance in 2020.

The Dos of SEO

Post Unique Content

Posting compelling content is one of the best ways to improve your SEO ranking. Make sure you are unique. Avoid plagiarized content as this will negatively impact on your ranking. Remember, a search engine like Google has the algorithms that will devalue duplicated content. Eventually, your site will drop in ranking as priority is given to sites that post unique content. So, work hard to enrich your content in a way that’s tailored to the end-user. It is not just about getting on well with SEO algorithms. You will also build an excellent fan base posting content that keeps users coming for more!

Stay Consistent

You just can’t post content once in a while and expect to hit the ground running on SEO. You need to use quality content consistently. It takes time and hard work. Eventually, you will start seeing Return on your Investments (ROI)

Use the right SEO Tools

SEO tools are so crucial in your SEO efforts. Fortunately, it is 2020, and there are many tools that can help you with your campaigns. For example, you can use the Google Keyword Planner to find the best keywords for your content. There are many other excellent SEO tools that can help you with other facets of your campaigns, like link building Analysis, Content Optimization, Rank Tracking, etc.

Establish Links with Social Media

Although there is no direct connection between SEO algorithms and social media, several brands are getting better ranking results with social media links. Links to social media means broader coverage and higher chances of getting visibility. Your website traffic will increase, and consequently, the SEO performance will grow. There is no clear indication of the effect of social links on SEO, but research shows that it does have an effect as Google also crawls social media for data.

Tailor your site for many devices

With the current advancements in technology, it is no secret that there is a massive rollout of mobile technology. Statistics show that more than 40% of adults use multiple platforms online. To effectively capture the diverse users, make sure your website is optimized for multiple devices. Simply check the search engine performance across a variety of devices and ensure that no common device is locked out from accessing your content. 

Think about your Target Audience

Ultimately, knowing your target audience will help you know how to lure them to your website. You need to develop strategies to win attention from your target audience. You can put all efforts to ensure you rank well on SEO, but they will do little if you are not enticing the customer. It is essential to measure, rinse, and repeat.  For example, use web analytics tools to measure your progress and reevaluate the strategies you are using to capture more customers. 

The Don’ts of SEO


Unfortunately, there is no single certain trick that can effectively work for SEO 2020. Google and other search engines routinely update their algorithms, and most tricks will be discovered faster than you think. 

Tip: Avoid black hat SEO strategies like spam comments that are against the guidelines of  Google.

Too Many Keywords

Keywords play a significant role in SEO ranking, although it has seemingly faded over the past years. Overusing them doesn’t necessarily mean the search engine algorithm will retrieve your content faster than others. Besides, forcing many keywords will downgrade the quality of your article and will hurt your relationship with the end user. 

Long Loading Time

It’s natural for users to bounce off websites that take time to load. Users are impatient, they can’t tolerate slow loading sites, and they will flee to your next competitor. So, ensure you have speedy websites to give your customers an excellent experience that will grow your traffic and rankings. 

Overlooking Voice Search

With technology frequently rolling out amazing things, you can’t underrate how trends like voice search are gathering momentum around.  Previous researches estimated that by the year 2020, 50% of all searches would be voice-based as opposed to written searches. In 2019, for example, 60% of all smartphone users had already shifted to voice searches. Well, it is time to optimize your website to accommodate the voice search and other technological trends!

Wrap Up

We haven’t exhausted all the Dos and Don’ts of SEO and beyond, but the guide will help you get better with SEO. Don’t forget to keep up with the trends or, better even, you can hire a dedicated SEO agency to help grow your site. 

How to Write a Blog Post

How to Write a Blog Post

Blogging is an incredibly valuable tenet in marketing, keeping in mind that people are always looking for valuable information online. The question is, how do you create and attract people to read your blog? Do people still care to read blogs in this age where content is being simplified to podcasts, infographics, and video blogs? The answer is yes, they do! Numbers don’t lie, and stats show that 72% of internet users read blogs regularly. We have compiled a quick guide that will help you know how to write compelling blog posts and grow your audience.

Do you really need a blog?

Before we delve more in-depth on how to write a blog, you are perhaps asking yourself if you really need to invest in an excellent blog. Well, if you are thinking of growing your business by establishing authority in the market, then this is one of the best ways to go. That’s not all. There many benefits of putting up blog content on your business site;

  • It enables you to establish authority in your sector
  • It develops and strengthens relationships with existing and new customers.
  • It helps drive traffic to your website 
  • Blog posts are good for Search Engine Optimization (SEO)

How to write a good blog-checklists and techniques

For starters, for anything to be good, you must invest time doing it. That’s why before you create blog posts for your site, you ought to research.  

Create a basic outline

Now that you have possible topics from your research, choose a theme, then draft a basic outline. You need one main topic and subtopics to help your audience understand the main topic better. For example,

Theme sample: Style and fashion trends during winter

Topic sample: Cheap and creative ways to style your sweaters

Subtopics samples:  

  • how to style one sweater differently
  • where to buy cute cheap sweaters
  • how to DIY a sweater at home

Get it right in the first two lines

Most people decide whether they will finish reading the article by just skimming over the first paragraph. Remember, readers nowadays don’t have a huge attention span, and you are competing with other blogs as well. You need to capture their attention right from the intro and keep them glued to your content.

Tip: You can use tailored statistics, thought-provoking questions, or interesting facts to draw your audience into the article. 


Generally speaking, there is no rule for how long your post should be. However, you need to write more than 300 words to show search engines that it is a well-researched resource. 


  • Use subheadings and bullet points to enhance readability
  • Use images, video, infographics, or illustrations to help keep them enticed.


Adding a good reference will add credibility to your post. Use sources that are credible as your source of information. It will also help improve SEO. Talking of SEO, let us look at how you can now optimize your site for the search engines. 

Writing for SEO

Use your keywords wisely 

Part of the research you should do is to find relevant keywords in your industry. There are many tools that can help you find the right keywords to use. A good example is the Google Keyword Planner. You can also use tools to help you spy on your competitor keywords and fine-tune your content better. 

Tip: Avoid putting keywords everywhere on the post to the extent that it bores the reader. Add them naturally and use them in your title tags, header tags, Alt image tags, etc. 

Link to and from your posts

You want to generate traffic, and links will also help. Ensure you add links internally to other related posts on your website. You should also add links to the top reference sources you used on the post. This will help you grow your site structure and improve your SEO rankings as well.

What’s next?

Add a compelling call to action

The next step will depend on what you wish to achieve with your post. For example, are you looking for page views, page visits, or for your audience to buy a product? You can add a Call to Action (CTA) at the end of the post. Keep the CTA clear and short to the point. Don’t forget to also show some urgency to try and sell!

Go back to your headline

Most of the time, after writing a post, you might realize that you need to change the headline. No problem, go ahead. Ensure it flows and marries well with the content, and you are good to go!

Proofread your blog post

As a rule of thumb, read through for spelling mistakes, grammar punctuation, etc. It is always a good idea to have someone else also proofread if you can. You can also use tools like Grammarly and the likes to help you edit your content.

Schedule to post it

You want all the hard work to go noticed, right? Scheduling a post will do that. Timely content or news provides excellent performance in terms of traffic. So, pick the right time to publish the article. 

Share your blog post

Once the article is live on your site, it is time to draw attention and generate a buzz by sharing around with your audience on platforms like social media. Ensure you also make it easy for users to share the blog posts on your site. 

Link Building Diversity in 2020, Should I Diversify My Link Signals?

Link Building Diversity in 2020, Should I Diversify My Link Signals?

There are several metrics that play a crucial role in SEO in 2020, and backlinks is growing to be one of them. If you are new to the world of SEO, then backlinks are simply referenced pathways from sites that direct users or search engines to other relevant sites for content. High-quality backlinks from top sites will vouch for you, essentially telling the search engine bot that you are a reputable site. 

So, how can you obtain good backlinks to improve your website? Well, the answer is to be creative and add diversity to your link building strategy. Let us walk through some of the best ways to build link diversity in 2020.

Brand Mentions

One of the best ways to get build links at affordable rates is to curate for those sites that have either mentioned you directly or indirectly on blogs or news sites. Once you trace them, you can try and liaise with them to add links to the mentions. If it is a product you are selling, then let them link your product platform. If it is about your research, let them link it to your research page and so forth. This way, you can diversify your links inexpensively and reach a wider audience on the web.  

Appear in the News

Appearing in mainstream news is obviously expensive, but you need to think outside the box on how you can get coverage. It doesn’t necessarily mean that you should appear on the most prominent platforms or occupy the significant news item. Just try to feature even if it means as a snippet. One way to seek news coverage cheaply is to create a story worth coverage by the media. Be creative and make a unique story about your product, certain behaviors related to your business, or various research you have conducted. Just be compelling enough to grasp news attention then seize the opportunity to cover your product and build links!

Guest Posts

Guest posting is still very effective for SEO in 2020. Yes, it is also one of the cheapest ways of positioning yourself as an authority in your niche, getting traffic, and quality backlinks.  The best place to start is to find those top blogs that accept guest posts. You can do a search on Google, social media, and the likes. Once you find the bloggers around the web who accept guest posts, do research to find the content that resonates well with the audience. You can also hire a white-label SEO agency to help you do blogger outreach that will grow your rankings.

Watch your Competitor’s Strategies

Learning is a continuous process, and you can learn from anyone in the industry, including your competitors. Why not try to find out about the link building strategies employed by your competitors? You can grab some ideas, fine-tune them, and use the strategies to your advantage. There are several ways that you can use to spy on your competitor strategies. For example, you can search for something like a link:domain.com -domain.com “guest post” on Google replacing the domain with the competitor’s domain. You can also use backlink analysis tools to help find out more about your competitors on the web. 


Citations are another effective way to build links on the web in 2020. Citations are a mention of your brand name, phone number, or address on the web. You want to ensure that you have a digital presence by building mentions of your business in places like Google My Business, Facebook, Twitter, Linkedin, Yelp, FourSquare, Yellow Pages, etc.  

Comment on blogs

Putting your comments on active blogs is another good strategy for diversifying your backlinks. The key to leave genuine comments where you can grab the attention of the author rather than just spamming.  Some people tend to dismiss no-follow links, but they can help you grow your links. Although the followed links are significantly important in building backlinks, make sure you have the right balance between the no-follow and follow comment links.

Use a variety of Anchor Texts

Using the same anchor texts on different links is not just boring, but it will also look like a spam tactic.  If you are to create high-quality backlinks, try to research and creative to use diverse word combinations even for the same links.

Tip: Play around with synonyms to avoid being flagged by search engines for dark tactics to grow your site. 

Internal Links

Although this strategy is more often overlooked, it is no doubt still a useful technique in driving more traffic to your website in 2020. Internal links will help your users to easily navigate through the resources available on the website. It is also part of a good site structure that makes it easy for the search engine spider to crawl your site. 

Wrap up

Diversifying your link signals will have a huge impact on your reach and SEO rankings. You ought to know the right strategies will help you grow. We hope the strategies we have covered will give you the right skeleton to get started in building the link diversity in 2020. 

How to Rank Higher on Google in 2020

How to Rank Higher on Google in 2020

Someone once said-“The best place to hide a dead body is page 2 of Google search results”. As a business you are either on the first page of Google or you literally do not exist at all. Yes, sites on the first page get a whopping 95% of search traffic! That is why SEO is now a vital part of business. But how do you rank your site higher in 2020? To answer this, let us look at some of the techniques you can use to get your website to the very top of the search pyramid. 

Prepare your site for voice search

Voice search has already nestled comfortably into many people. An example of voice search technology is Google’s assistant. As this technology becomes more prevalent, you will need to consider how voice search will affect your SEO efforts. 

Optimizing voice search involves using more or less “natural” phrasing in content. Think of it this way the site visitors will say something like this when using voice search: “what is the best hosting for blogs this year?” This question is a bit longer and also comes out so naturally while speaking, as opposed to typing something like, “best hosting blog” on a search engine. Thus, you will need to consider optimizing your content for long-tail words to be ready for voice search. This will make it easier for search engine users to find you as the tech takes shape.

Optimize your site for speed

Loading times is still a massive key to ranking higher in 2020. Remember, many internet users look for more convenience when they do a search online. So, increasing the speed of your site by reducing loading time and latency will lead to improved site ranking on the Google search results page. The Google spider has been known to factor this in the content ranking algorithm.

There are many ways to improve your site load speed including implementing content caching, optimizing the media files on your site through compression, minifying CSS, JS & HTML, cutting on redirects,  optimize server performance, using a CDN to distribute your load, etc. 

Make your content stand out.

Content is still king in ranking higher on Google. You ought to ensure that your content is always educative, unique and up to date. Whether they are videos, infographics, or blog posts, you should create personalized content that is targeted at a given audience. Remember, customers want solutions when they do a Google search. Always make good use of such tools as image editors, grammar checkers, or paraphrasing tools. They will help boost the quality of your content you churn out. 

You should also generate great content for guest posts and link building campaigns. In fact, backlinks from other reputable sites are another huge factor in ranking higher on Google in 2020.


Choose the right keywords

You might have the best content strategies but you also need proper keywords to rank high. The key is to focus on the user intent. You need to think about the content that the user is looking for in order to determine where to position the keywords. To accomplish this, it is crucial to consider the following aspects when selecting keywords:

  • Opt for keywords associated with the content you want to rank 
  • Enrich the text with synonyms of those keywords
  • Include long-tail words
  • Check your competition as you pick keywords for content

Make sure your site is secure

Google also factors in web security in ranking sites. The goal is to encourage sites to switch to HTTPS, a secure version of the hypertext transfer protocol (HTTP) that protects web users. You can switch by installing a Secure Socket Layer (SSL) certificate on your web server. The SSL ensures that information exchanged between your website and its visitors is secured or protected from third parties. 

Track your site rankings

Rankings are dynamic meaning you will have to keep rinsing and repeating your approach. You have to keep assessing how you rank on the search engine from time to time. This will enlighten you on the areas you can improve on. You can always take advantage of some great free and paid tools to help you keep checking your ranking and performance including Ahrefs, AccuRanker, SEMrus, etc 

Figure out why you are being outranked by competitors

Your webpages might be outranked for many reasons. However, that shouldn’t discourage you. Don’t panic! Try to find out why your competitors are beating you or perhaps why rankings dropped:

  • Look at the kind of content and strategies that your competitors are using. That will give you an idea as to why they are ranking higher than you do
  • Check out if there are reasons why your site isn’t ranking higher despite the efforts you put. For example, check if there are technical errors, content changes, Google Penalty, or a change in ranking algorithm that is pegging back your efforts

Wrapping up

In a nutshell, ranking your business website higher on Google will translate to higher conversions and profits. In this regard, you need to put in work to get to the first page of Google. Better even, seek help from a reputable SEO or link building agency that can help grow your performance faster!  

Effective Content Branding That No E-Commerce Should Ignore In 2019

Over the years, E-Commerce businesses have gained a lot of recognition. And it is this digitalization which is to be credited with the success of these organizations.

But is it just the digital platforms that can successfully take any business up-hill? Well, a lot goes into promoting and growing a business. And when it comes to E-Commerce, effective branding techniques are indispensable.

Here’s how you can take your e-commerce website to great heights and your retail business to even greater heights:

  1. You Should Identify And Segregate Your Demographics

Identifying the target audience and segregating them is the most crucial step towards the success of your E-Commerce business. You don’t wish to drive irrelevant traffic to your website. In fact, you need the audience that has the potential for becoming your loyal customers.

             You Need To Know The Origins Of Your Audience

When it comes to the identification of the target audience, there are plenty of tools that you can use. For a push start, you can employ a survey tool that shall gather you the desired data about the audience you wish to target.

For example, if your E-Commerce website is about fashionable outfits for women, you can start by following a narrower age group of women that may be inclined towards fashionable outfits. Further to this, you need to understand, where this audience comes from.

Objectifying the origins of your audience can help with the local SEO of your website. Your website should start showing up in results in your desired region where the demand for your services is highest.

             – More Valuable Audience Brings In Higher Returns For Your Efforts

Essentially, any audience can be divided into three groups- loyal customers, transitory customers, and superfluous customers.  Focusing on the ones that are your loyal customers would bring in the most business. Furthermore, you can also target the transitory customers, and earn their loyalty.

Following up with the intentions of these sets of the target population will help improve your website’s visibility in front of the most valuable audience. For example, a user who wishes to buy a vaping pen would ideally be searching with the name of the product or otherwise, ‘best vape pen for concentrates’. You need to optimize your website according to these search terms.

You should be focusing more on the audience that can bring you higher returns. And there is no doubt to it that the first two groups can easily help you drive sales and generate revenue.

  1. Optimizing Your Content For E-A-T Score Can Assist Google

There is a grey line between offline branding and online branding. When you are addressing someone, say a lead, in person, your words mean more to them. Whereas, when you are dealing with a customer whom you wish to visit your website and make a purchase without even knowing who the seller is, it becomes a little difficult.

The only thing that can drive easy conversions of leads is the effectiveness of your content. As many times as it has been said, the content is the true king beyond the physical, it is also the most converting of all factors.

             – Gain Expertise

When you are curating content for your E-Commerce website, you need to make sure that the content depicts expertise. Give an in-depth evaluation of the product to the visitor. This expertise will help your customers rely on the authenticity of the product they buy from you.

             – Build Authority

Gaining expertise you don’t only educate your customers, but also build authority over your competitors. Essentially, the authority of the content is measured along with the authority of the contributor that creates and publishes the content.

You need to be very specific about the details that you intend to provide your customers with. A good strategy while creating content is to keep in mind the intent of the user looking for your services and products.

             – Earn Trust

Another important characteristic of the content is its trustworthiness. You need your customers to trust you. Though you are not even making any conversation with them in person, still you need to earn their trust. There are many ways to earn the trust of your customers. For example, you can include testimonials from your happy clients and customers. Or you can also try including a few certification and recognitions that you may have received from autonomous organizations.

  1. Make An Impactful Promotion Strategy With Info-Graphics

The oldest yet the most useful proverb popular amongst the marketers is, visuals are more efficient than just the words. Implementing this proverb holds good opportunities for E-Commerce. In other words, you need to focus on the visuals and creative media that you put up on your website apart from the textual content.

             – Don’t Just Include Graphs

It is pretty tough to convince anyone with just words. You need to give your customers figurative modes to trust you. Include pictures, comparison charts, product data, and everything that you think can make an impression.

             – Provide With Value-Added Information

When you need to convince your customers, give them something they couldn’t find anywhere else. An important dilemma for every potential customer is to make out your value proposition. Provide your customers with the offer details. Intrigue them with unusual schemes. Long forgotten, but these elements are still crucial for business.

             – Distribution Across Channels Results Better

When it comes to digital content, the channels that are used to spread any piece of information plays an important role. You should indeed, use a number of channels for your promotional efforts to be fruitful. For example, social media platforms can be a good option. The segregation of the audience can then be better reached once you understand which channel is suitable for your preferred type of audience.

  1. Reviews Don’t Just Affect The Products But Your Brand As Well

As already mentioned, building trust amongst the consumers in the E-Commerce universe is not an easy task. Featuring testimonials on the website is indeed a pretty good option. But the question comes, how do you get these vows?

             – Take The Privilege To Reach Out Your Customers

A consumer who has been your customer can vow for you, but wouldn’t care much to do so on their own. It would be a wise move to reach out to your customers upfront. Whenever a customer uses your services, drop them a personalized email in their inbox. Introduce them to the privileges they have as your customers.

             – Request For Reviews And Their Experience With You

When you reach out to your customers, you can ask them to leave a review about the product they’ve purchased. Not just your products, but also their experience with you. These reviews can help you check and rectify any shortcomings that your business model may have. Moreover, when your customers are happy and satisfied, you grow as a brand.

  1. Teaming Up With Influencers Is A Great Idea

The online media has immense potential for marketing and branding opportunities. When it comes to trust-building, word of mouth is the most effective mode of branding. Blogger Outreach Services is a good option and the most sought after branding technique in 2019.

The bloggers that can influence the audience to try your services and products can prove to be a push start for your business.

             – You Need Influencers From All Tiers

There is no doubt that influencers can help drive a lot of relevant traffic to your website. Also, the effective lead generation will improve as well. But, you need to make sure that the traffic increases substantially.

For this purpose, you can try reaching out to more than just one influencer and that too from varied tiers of traffic. This would allow your E-Commerce website to fetch a greater number of users that are interested in your products and services.

            – Create A Mix Of Different Range Of Domain Authority

Teaming up with these influencers can bring in a lot of other opportunities for your E-Commerce. When your website receives an inbound link from these influential bloggers, it improves the rank of your E-Commerce website in search results.

For an optimum authority build-up of your E-Commerce website on the internet, a mixture of domains with varying authorities can help.


*Bonus Tip

All these branding efforts are worthless if your website is not visible in the desired search results. For this purpose, you can try out Guest Posting Services, which improves the SEO of your website. An important point to be noted while performing SEO for your E-Commerce website is the diversification of anchor texts and landing pages according to Google’s guidelines. It has been observed that a network of inbound and outbound links is a major signal that helps Google decide the ranking of a page in search results.

The present digital era has been throwing up innovative opportunities for marketers. Though, it is not an easy task to get an E-Commerce website to rank at the top of their vertical, with consistent efforts and technological assistance the results can turn out to be impressively good.