Not every online store needs the same kind of website.

Some sellers just want to launch quickly with a clean design. Others need strong features to manage large product catalogs, track inventory, and handle growth.

That’s where the Wix vs. BigCommerce debate comes in.

Wix gives you speed and simplicity—perfect if design and ease of use are your top priorities. BigCommerce, however, is designed to cater to serious ecommerce requirements using sophisticated scaling up tools.

If you’re still wondering which one’s best for your business, don’t stress. This guide breaks Wix vs. BigCommerce comparison in every aspect that counts—so you can make a well-informed, stress-free choice.

Wix vs. BigCommerce: A Quick Side-by-Side Comparison

If you want a quick overview before getting into the full breakdown, here’s a simple table comparing Wix vs. BigCommerce across key areas:

What Is Wix?

Wix is a cloud site builder that enables you to build professional sites without learning any code. It’s designed for small business owners, freelancers, bloggers, and anyone who needs to start a site easily and quickly manner.

With its drag-and-drop editor, inbuilt functionalities, and a plethora of ready-to-use templates, Wix simplifies the process of designing, editing, and launching your website all within one environment. From photo galleries to contact forms to ecommerce functionalities, everything is created in-house.

While it started as a tool for personal and business websites, Wix now supports online stores too, making it a good pick for small-scale ecommerce.

When looking at Wix vs. BigCommerce, Wix is often preferred by beginners or small shops who want more creative freedom without the technical hassle. It’s one of the most user-friendly platforms in the website builder comparison space.

What Is BigCommerce?

BigCommerce is a powerful ecommerce platform built specifically for online selling. Unlike basic website builders, it offers advanced tools for managing products, orders, and scaling sales.

Designed for everything from startups to large brands, it supports multi-channel selling (Amazon, eBay, Facebook), inventory management, secure checkout, and detailed reporting.

While Wix focuses on design simplicity, BigCommerce is built for serious ecommerce needs, offering more control, backend flexibility, and scalability. It’s a great choice for sellers who want performance without needing a developer.

Wix vs BigCommerce: Feature-by-feature comparison

Here’s a quick look at how Wix and BigCommerce compare across the features that matter most.

1. Ease of Use

When choosing between Wix vs. BigCommerce, one of the first things to consider is how easy it is to build and manage your website.

A) Website Builder Interface

Wix is famous for its drag-and-drop editor. You can reposition items at will, click to edit, and build pages the way you want—without ever having to touch a line of code. It’s ideal for beginners and small business owners who need to quickly get their Wix online store up and running.

BigCommerce, however, provides a more organized editing interface. It’s less flexible in terms of visual design than Wix but more geared toward controlling ecommerce features such as products, orders, and shipping options. It’s designed for an ecommerce platform for start-ups ready to scale.

B) Learning Curve

Wix is easier to learn, especially if you’re new to building websites. Everything is intuitive and beginner-friendly. You can build a full site in a day with little to no experience.

BigCommerce takes a bit more time to get used to. The dashboard is more technical, with more tabs and settings to explore. But that’s because it gives you more powerful ecommerce tools.

C) Setup Experience for Beginners

It’s easy to set up a Wix online shop: pick a template, customize it, add your products, and publish. BigCommerce takes a few more steps, such as setting up taxes, shipping rules, and payment gateways, but it’s all done with the intention of giving you greater control in the future.

Wix is easier for quick, beginner-friendly setup. But if you’re aiming to scale a serious store, BigCommerce offers more depth and control.

2. Pricing Plans and Value

In a Wix vs. BigCommerce comparison, cost is one of the largest determining factors, particularly for small companies or startups with limited capital. Let’s get into how their plans compare.

📝 Note: BigCommerce prices are based on annual billing with a 25% discount. Wix pricing may vary depending on region and features added.

3. Design and Customization

When comparing Wix vs. BigCommerce, design flexibility is a big deal, especially if you care about how your brand looks online. Let’s see how both platforms handle templates, branding, and mobile design.

A) Templates and Themes

Wix offers over 800+ free templates designed for everything from online stores to portfolios. You can pick a layout, customize it completely, and make it your own. For small businesses or beginners, it’s a great head start. Many Wix ecommerce reviews highlight the platform’s clean, modern design options.

BigCommerce also provides customizable themes, but not as many free ones as Wix. Most advanced templates are paid. However, these themes are built specifically for ecommerce and conversion-focused layouts—perfect for BigCommerce for startups or growing brands.

B) Flexibility for Branding

With Wix, you can adjust colors, fonts, layouts, and animations without coding. It gives full creative freedom—great for visual branding. You can even use the Wix ADI tool if you want help designing quickly.

BigCommerce focuses more on the structure of your store. You can still change colors and fonts, but for deeper branding changes, you may need to tweak the code or hire a developer. This is common in BigCommerce website builders who want full control over ecommerce functionality.

C) Mobile Responsiveness

Both platforms support mobile-optimized websites. Wix lets you preview and customize how your site looks on mobile, so your Wix online store runs smoothly on all devices.

BigCommerce themes are built to be mobile-first too. However, editing the mobile version directly (like rearranging elements) isn’t as flexible as Wix. Still, it performs well and supports fast loading speeds on mobile.

If you want creative freedom and an easy drag-and-drop builder, Wix lets you design a site that reflects your brand—no coding needed. But if your focus is selling products with themes built for speed and conversions, BigCommerce is tailored for serious ecommerce from the start.

4. Ecommerce Features Comparison

When you’re building an online store, the features behind the scenes can make a big difference. Let’s break down how Wix and BigCommerce stack up when it comes to product and sales management:

A) Product Management

Wix keeps things simple. You can easily add products, set variations like size or color, and manage product pages with a few clicks. It’s a great fit for smaller stores with fewer items.

BigCommerce is made for scale. You get powerful tools like bulk editing, advanced product rules, and automation that helps when you’re managing hundreds or thousands of SKUs.

For small product catalogs, Wix is smooth and simple. For larger stores, BigCommerce offers the depth and control you’ll need.

B) Inventory Tools

Wix gives you the basics: track stock, get low inventory alerts, and mark items as out of stock. It’s enough for many small sellers.

BigCommerce goes further. It supports multi-location inventory, real-time syncing, and integrations with major fulfillment tools.

If inventory is a big part of your business, BigCommerce offers more serious inventory power.

C) Checkout and Cart Features

Wix supports secure checkout, discount codes, and basic tax/shipping settings. It also allows guest checkout and a mobile-friendly cart.

BigCommerce provides additional customization and advanced features such as abandoned cart recovery, one-step checkout, and better shipping alternatives.

For increasing conversions and tailoring the checkout process, BigCommerce provides you with greater control.

D) Sales Channels (Social, Marketplaces)

Wix integrates with sites such as Instagram, Facebook, and Amazon, although configuration may be longer and certain features need apps.

BigCommerce features native sales channels such as eBay, Amazon, Walmart, Facebook, and Instagram—all from one dashboard.

If your aim is to sell on multiple channels, BigCommerce is designed to make that process simple and quick.

5. Payment Options and Transaction Fees

When you run an online shop, how you get paid—and how much of it you get to keep—makes a big difference. Let’s compare Wix and BigCommerce’s transaction handling:

A) Payment Gateway Options

Wix provides more than 80+ payment options, such as PayPal, Stripe, Wix Payments, and Square. Many of them can be set up easily from within your dashboard, with no coding required.

BigCommerce supports integration with 65+ payment gateways such as PayPal, Stripe, Amazon Pay, Apple Pay, and others. You also get advanced support for enterprise-level processors.

Both platforms cover major payment gateways, but BigCommerce offers more flexibility for larger or global stores.

B) Fees Per Transaction

Wix doesn’t charge any extra transaction fees if you use Wix Payments, but third-party processors may have their own fees.

BigCommerce also charges 0% transaction fees on all its plans, no matter which payment provider you use. This gives you more freedom without the platform taking a cut.

If you want full control with no platform-based fees, BigCommerce gives you that benefit across the board.

C) Support for International Currencies

Wix enables several currencies to be accepted, but full multi-checkout capability is only available in higher-priced plans and normally involves third-party apps.

BigCommerce natively supports multiple currencies and enables you to show and process transactions in local currencies with automatic exchange rates.

For serious international selling, BigCommerce provides a more seamless experience.

6. SEO and Marketing Tools

Good SEO and smart marketing can make or break your store’s visibility. Let’s see how Wix and BigCommerce support your growth online.

A) Built-in SEO Tools

Wix comes with beginner-friendly SEO tools. You can edit meta tags, image alt text, and create SEO-friendly URLs. It also has an SEO Wiz, which gives step-by-step guidance for optimizing your pages.

BigCommerce offers more advanced SEO features. You get full control over URLs, robots.txt, sitemaps, and even AMP (accelerated mobile pages) support. It’s made for serious SEO work, especially for larger stores.

Wix is great for beginners. BigCommerce is better if SEO is a major part of your strategy.

B) Blogging and Content Features

Wix has a built-in blog editor, which makes it easy to add posts, images, videos, and SEO settings. The interface is smooth and perfect for small businesses that want to post regularly.

BigCommerce also includes blogging, but it’s more basic. For advanced blogging, many users prefer integrating with WordPress.

Wix wins in this area—its blogging tools feel more polished and user-friendly.

C) Email Marketing, Ads, and Coupons

Wix offers built-in email marketing through Wix Ascend. You can create newsletters, automate emails, run Facebook Ads, and offer discount coupons—all from one place. Some features are limited to paid add-ons.

BigCommerce doesn’t have built-in email marketing but integrates easily with Mailchimp, Klaviyo, Omnisend, and others. It also lets you create flexible coupon codes, cart abandonment emails, and Google Shopping feeds.

Wix is easier for all-in-one basic marketing. BigCommerce gives more power through integrations.

7. App Market and Integrations

The right integrations can save you hours of manual work and help your business scale faster. Here’s how Wix and BigCommerce handle apps and third-party tools.

A) App/Plugin Availability

Wix has an easy-to-use App Market with over 300+ apps. These cover email marketing, live chat, forms, analytics, and booking systems. Most apps are beginner-friendly, making Wix a great ecommerce platform for beginners.

BigCommerce, on the other hand, offers a more robust Marketplace. You’ll find hundreds of professional-grade apps for inventory, accounting, SEO, and enterprise-level tools. These BigCommerce features are ideal for growing or high-volume stores.

Wix apps are easier for beginners. BigCommerce apps are better for scaling and flexibility.

B) Integration with Third-Party Tools (CRM, Analytics, Shipping)

Wix integrates smoothly with Google Analytics, Facebook Pixel, Shippo, and a few CRMs like HubSpot. But advanced users might find some limits.

BigCommerce offers deeper integrations with CRMs, ERP systems, POS platforms, and shipping providers. It connects with tools like Salesforce, QuickBooks, Google Tag Manager, and more—making it a strong choice for fast-growing stores and BigCommerce for startups.

Wix supports the basics. BigCommerce gives more flexibility for complex needs.

8. Customer Support and Help Resources

No matter how easy a platform is, questions and issues will come up. Good support can save time, especially for small business owners. Let’s see how Wix and BigCommerce compare here.

A) Support Channels (Chat, Email, Phone)

Wix offers 24/7 customer care through a ticketing system and live chat. Phone support is also available, but only during business hours. It’s helpful for beginners who want quick answers without technical language.

BigCommerce provides 24/7 support via live chat, phone, and email—ideal for users running stores full-time or across different time zones. It’s especially valuable for those using BigCommerce for startups or growing brands, where time is money.

Wix covers the basics well. BigCommerce offers round-the-clock help for busier or more complex stores.

B) Help Center and Community

Wix has an easy-to-follow help center with tutorials, videos, and step-by-step guides. Their forum is decent but not as active as others. For new users, it covers most of what you’ll need to get started.

BigCommerce offers an advanced help center with in-depth articles, technical guides, webinars, and developer documentation. Their community forum is active, with help from both users and staff. For those comparing BigCommerce vs Wix for small business, BigCommerce gives more advanced resources to support growth.

Wix is best for quick-start guides. BigCommerce is better for long-term scaling and deeper learning.

Wix vs. BigCommerce: Which One Should You Choose?

Choosing between Wix and BigCommerce comes down to one key thing—what stage your business is in and how far you want to go.

• Choose Wix if you’re just getting started, want an easy setup, and care about design more than complex eCommerce features. It’s great for small stores, personal projects, and those who want a website and a shop in one place. If you’re looking for the best eCommerce platform for beginners, Wix is a smart choice.
• Choose BigCommerce if your goal is serious growth, managing a large inventory, or selling across multiple channels like Amazon or Facebook. It’s built to scale and offers more built-in features without needing as many plugins. For those comparing BigCommerce vs Wix for small business expansion, BigCommerce offers more power under the hood.

At the end of the day, both platforms are solid—but their strengths suit different users.

Wix is for simplicity. BigCommerce is for scaling.

Conclusion

Wix and BigCommerce both offer excellent tools—but the right platform depends on how simple or scalable you want your store to be. Whether you’re just launching or planning to grow fast, understanding your goals will make your choice easier.

Wix keeps things easy and creative. BigCommerce gives you room to grow and expand.

Build with ease or scale with power—choose the platform that matches your vision.

FAQs About Wix vs. BigCommerce