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AI SEO: What Is It, How It Works, And What Are Best Ranked Tools?

ai seo tools

Building an online brand presence is a no-brainer in this digitally advancing era. Irrespective of your business industry- be it SaaS or fashion, marketers consistently put efforts into elevating the site’s organic traffic, converting leads, and ranking higher on SERPs.

However, marketing efforts are fruitful only if they are duly directed. Entrepreneurs and marketers need to be specific about what they wish to accomplish. And accordingly, they need to formulate and streamline their promotional strategies.

The good news is that AI or Artificial Intelligence can be your helping hand in this subject matter. AI SEO tools can be deployed from anything to everything. For instance, content creation, voice search optimization, keyword research, UX, and more.

That said, let’s dig deeper into the world of AI SEO.

What is AI?

Artificial intelligence (AI) is the counterfeit of human intelligence in machinery so that they think and behave like humans. In short, AI assists the working human mind with critical thinking & problem-solving aspects.

Do you still find it confusing?… Let us simplify it.

AI is an umbrella term consisting of machine learning, natural language processing (NLP), computer vision, and more. It is programmed in such a way that human tasks, particularly mundane ones, become as seamless as possible.

Notwithstanding, the benefits of AI are not restricted to IT; rather, it has expanded its horizons to businesses- including sales and marketing. By the year 2030, AI will be contributing $15.7 trillion to the economy.

According to a Global AI survey (2020), 30% of companies adopting artificial intelligence (AI) technologies observed a 6 to 10% increase in revenue. Impressive, isn’t it?

(Source: statista )

Now, the question is- Will AI take over the need for search engine optimization?

The answer is No. Instead, it will assist with the growing SEO needs. Let’s learn how.

Role of AI in SEO

AI and SEO are both complex subjects, though they amalgamate with each other seamlessly. As a matter of fact, artificial intelligence is an essential factor in Google’s BERT and Rankbrain. Once you understand the working of AI, you can use it to accelerate your tactics to be on the first page of SEO. ( Click to know “What is First Page SEO” Guarantee.)

For instance, using deep learning, AI can assist with content gaps and trending topics. Thereby, you can optimize the site’s content and improve the site’s ranking.

Though working with AI often seems technical. This is where you can take the help of software to streamline the process. For instance, there are solutions like Levity, a no-code AI solution that enables you to organize all the workflow in one place. The benefits of using no code AI for marketing are numerous and expand beyond organizing the workflow of the SEO marketing team. It includes;

  • Build stronger customer relationships
  • Boost the SEO campaign’s ROI
  • Faster data-driven decision making
  • Content personalized with consumer data
  • Better visualization of the customer journey

That said, below are some ways in which you can use AI SEO.

Explore Ranking Opportunities

The majority of search engine optimization tactics revolve around improving the webpage or site’s ranking. That’s where AI comes in handy. Using AI-powered SEO tools, marketers can attain the following data:

This information will assist you in creating an effective content strategy. Artificial intelligence tools will further provide recommendations for the keyword ranking opportunities that are nearly untouched by your competitors. Utilizing this opportunity will ensure that your work gets a creative lead with fewer resources and less time

Content Creation

Rule over the SERPs content plays a critical role. You need to come up with unique content which is relevant to your industry.

content creation

Here, we can deploy AI SEO tools to find industry-relevant keywords and topics to create our content. Moreover, the tool will rummage through the search engine to identify the content already published for the same or relevant keywords. It helps discover:

  • Trending topics
  • number of sections required on average
  • Content gaps

Using this information, one can create personalized content. Nevertheless, make sure that the content is in accordance with user intent.

In a nutshell, content creation is no longer restricted to publishing blogs or articles that rank high. Instead, it is about providing useful information to the end user. And that’s precisely what AI SEO aids with.

Content Optimization

Search engine optimization and content optimization often go hand-in-hand. Your article or post becomes SEO-friendly when you improve the content quality, include relevant and long-tail keywords, and get high-quality backlinks. As a result, it gets organic traffic, converts leads, and serves the user intent.

So, how do marketers understand user intent? And how can they optimize their content?

Well, to begin with, marketers or SEO practitioners need to understand the Google E.A.T requirements (specified in Google’s Search Quality Evaluator Guidelines.)

Using AI SEO tools. It enables you to:

  • Use keywords (including LSI keywords) correctly
  • Create topic clusters
  • Learn about optimum content length

That’s not all! For further optimization, you can use AI-powered content tools such as Grammarly and RankIQ to improve content readability. Thereby, you can make necessary changes in the content to accelerate dwell time and make it interactive.

Optimizing for Voice Search

According to Statista’s report, within the next few years, the estimated number of voice assistants will touch the mark of 8.4 billion globally. This implies voice search is among the fastest-evolving search areas.

And why not?

Voice search is very convenient as it allows the user to multitask. Let’s suppose you are in the kitchen preparing Thanksgiving food, and you need to know about a certain ingredient. In that case, you need not to wash your hands and type on Google to get the answer. Instead, you can say, “Hey, Google,” to get the necessary information.

It is noteworthy that the majority of the voice searches are in the form of a question. Thus, you can use AI SEO tools such as Frase (scroll down to learn about the same in detail) to optimize the content for voice search.

As the content tone needs to be conversational, the NLP comes in handy. For instance, in Grammarly, you can set the article’s goal, including its tone- Formal, neutral, or informal. Accordingly, the app will provide suggestions to make your content more engaging.

Note: VSEO is hyper-competitive as Google Assistant provides only one answer (ranking high on SERPs). So, it would be best if you also implemented effective SEO strategies.

User Experience

As you might already know, search engines consider User experience (UX) as one of the critical optimization factors. And not so surprisingly, Google has made it pretty apparent in its page experience algorithm.

user experience

Now, the question is- What is page experience?

As per the information provided by Google, page experience is a collection of indicators that gauges a user’s satisfaction with a web page. This takes into account the page’s overall UX in addition to its informational value.

That said, it simply means that if a page offers a negative user experience, it will not rank.

So, how does AI assist marketers with brilliant UX needs?

Using AI, search engines may now more accurately predict whether or not a user’s experience on your page will be positive. As a result, when a user enters a search query, search engines seek to present the following:

  • Authoritative content
  • Properly structured pages
  • Websites with simple navigation
  • Pages that load quickly
  • Adaptiveness to mobile devices

In addition, you can use AI to mimic the search engine working pattern. It’ll provide you with suggestions to enhance the website’s user experience to a greater degree.

Must Try Best Ranked AI SEO Tools

1. Surfer SEO


Surfer SEO is a popular SEO tool that writers and digital marketers use to enhance and boost their content strategy. With the support of artificial intelligence, it enables users to expand their customer base, develop high-quality backlinks, and generate website traffic. Additionally, you may use this tool to create data-driven content that will appear on search engine results pages.

So, how exactly does it work?

Surfer SEO will assess your competition and suggest strategies to boost your SEO after you submit information about your website and target keywords. You can further use the software to monitor your progress and make sure you’re on course to attain your objectives.

It allows you to quickly assess how well your content will perform thanks to a visual indicator that displays a score between 1 and 100, with a greater number suggesting a higher likelihood of it ranking above the websites of your rivals.

The site audit feature may also be used to identify and address typical SEO problems that may be impeding your progress on particular live pages or across your entire website.

In other words, you can quickly generate ideas for a particular topic, and the software gives you all the information you need to produce high-quality content. You won’t need to develop a content plan on your own if you use this program. You may create a plan that is tailored to your target market, industry, and website. With a variety of content ideas at your disposal, it will also help you lead your niche as it advises you on the best keywords, word count, and article layout to enhance your chances of ranking high.

Price Point: 
  • Basic: $49/month
  • Pro: $99/month
  • Business: $199/month

2. SEMrush

SEMrush is a comprehensive SEO solution that all companies, irrespective of their size, can avail.

The program provides measurable outcomes from internet marketing activities, enabling organizations to monitor development and return on investment.

Furthermore, with the help of a quick backlink crawler that updates frequently, businesses can keep an eye on their link profile and remove any damaging connections. Thereby improving their SEO strategies to outperform their rivals using numerous insights and reports.

SEMrush offers firms a full-service online marketing solution by assisting with PPC and social media marketing initiatives.

If we talk about the key features of SEMrush, you can view hundreds of keywords (local, national and global) along with the SERP feature database and keyword difficulty. It further enables you to troubleshoot website issues via technical audit, thereby improving the site’s visibility.

Apart from this, the dashboard is quite interactive and easy to use, especially for SEO beginners. You can effortlessly and efficiently organize your strategies and check their progress over time. It also allows you to identify and remove harmful backlinks.

Price Point: 
  • Pro: $119.95
  • Business: $449.95 /mo
  • Guru: $229.95 /mo

3. WriterZen


The tool is best known for establishing topical authority within a specific niche or industry for generating expert-level content. 

Using WriterZen, you can create a content strategy that will bring you to the top of search results for the decided keywords. So, if you want to establish your brand as an authority in your industry, you should consider using this technique.

Thanks to metrics directly taken from Google’s database, you will be able to comprehend the type of content you need to provide to rank higher.

In fact, WriterZen can enhance your content writer’s team’s strength as they can work together and formulate a content strategy using the collaborative feature.

Are you afraid that the content might be duplicated? Don’t worry! With the real-time plagiarism check, you can be assured about the originality and authenticity of the information provided.

Besides that, the program’s keyword explorer provides detailed keyword data, including information that might assist you in grouping similar topics together. This way, when you are working on bigger projects, it’s simple to provide high-quality content using the provided templates. We must add this feature is not prevalent in many writing AI tools.

Price Point:
  • Basic: $27/ month
  • Standard: $41/ month
  • Advanced: $69/ month

4. Frase.io


This AI-powered software is generally used for content creation. It allows the users to provide content that serves the user intent. As a result, the quality of your articles enhances, boosting the chances of ranking higher on SERPs.

However, essay writing using AI tools is not a new concept. Rather school and college students have been using this hack for quite a while for their work assignments. So, what makes Frase.io better than other available tools in the market?

Well, Frase uses machine learning and NLP to optimize the content as per the search engine. It offers a complete set of tools that assists with different steps- from competitor research to content creation by pressing a few buttons. It also suggests the keywords and topics you can include in the blog post.

Additionally, it generates content that is also suitable for voice-enabled devices- assisting with voice SEO. When your content answers the user’s query, it will not go unnoticed by the eyes of Google crawler. Not to mention, you can update the content via URL without having to start from a blank page.

In a nutshell, it is much more than a simple AI SEO tool.

Price Point:
  • Basic: $44.99/mo
  • Team: $114.99/mo
  • Enterprise: Custom prices as needed

5. Alli AI

alli ai

This tool is often used to optimize website content tactics. The application offers the user a quick and effective way to boost traffic, develop high-quality backlinks, and expand outreach.

How does it work?

Well, it is pretty simple. All you have to do is Install the Alli AI code snippet to your system; the crawler will review your site and make necessary suggestions. You can accept the changes, and they will be live within minutes.

Yes, it is this easy.

It is a do-it-all SEO tool that encourages the usage of artificial intelligence in decision-making. It helps streamline SEO procedures through a single piece of software that is customized for each customer and comes with a swanky user interface. Planning your SEO strategy, obtaining backlinks, obtaining code, and optimizing content are all steps in the process.

Additionally, the tool continuously monitors your traffic flow to assess how well things are doing.

Price point:
  • Consultant: $249/month
  • Agency: $499/month
  • Enterprise: $999/month

6. RankIQ


With the aid of RankIQ, you can write blog entries that are informative for your visitors and address their inquiries while also appearing on Google’s first page. In short, you can develop optimized content for search engines thanks to the software.

You may quickly rank your blogs using a hand-picked collection of low-competition yet high-traffic keywords. This could be done using the numerous A.I. content reports. Thereby, you can determine the trending subjects you ought to write about.

Nevertheless, you can also go back and adjust any content that isn’t performing as well as you’d like. And create content that appears on Google’s front page to increase your organic traffic.

You can also optimize older posts to gain traffic increases on your older posts.

Simply put. RankIQ will handle all of your keyword research, so you never have to worry.

(Also read our—–)

Price point: 
  • $49 per month

7. Diib


you feel much more informed about what is happening with your website. Here’s how:

Users can automate their SEO with Diib, improve rankings, and benchmark their websites against those of rivals. It employs AI to create a personalized growth plan, provide automated statistics, and monitor your development as you grow.

Diib combines cutting-edge algorithms and AI to provide you with an intuitive growth strategy while automatically syncing with Google Analytics. You may examine your website for ways to enhance SEO, speed, security, and user experience in under 60 seconds.

The best part? You don’t need to be an analytics expert to understand how your website is doing for your company. The key takeaway is, with Diib, high-impact analysis, reporting, and visualizations are pretty simple.

Price point:
  • Self-service: Free
  • Pro: $7.99/ month

Here are some other AI SEO Tools Are:

  • Ahrefs.
  • WordLift
  • MarketMuse
  • Morphio
  • Marketbrew

Summing Up

The use of AI SEO technologies can help you optimize your website for search engines. Although some of these technologies are still in their infancy, they have the potential to completely alter how SEO is carried out.

You can stay on top of the game and raise your website’s rating with an A.I.-based SEO plan.

What do you think about AI and its Contribution to SEO? Do share your thoughts.

What is AI SEO?

AI and SEO are both complex subjects, though they amalgamate with each other seamlessly.

What is AI SEO software?

AI or Artificial Intelligence can be your helping hand in this subject matter. AI SEO tools can be deployed from anything to everything.

How does AI work in SEO content optimization?

We can deploy AI SEO tools to find industry-relevant keywords and topics to create our content.

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