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What Is a Favicon, and Why Does Every Website Need One?

What Is a Favicon

If I show you this image, what name pops into your head immediately?  semrush favicon

SEMRush! Right?

Here, I am trying to show the importance of image and that, too, a favicon image. The shown image is the favicon of one of the top burger giants around the globe.

Favicons play the role of making your brand recognizable just through a browser icon. The big question is, ‘How do you make a favicon?’ But first, let me define a favicon.

It is that small image that appears next to the page title in your web browser tab. It’s usually composed of initials, company logos, or any other distinct imagery that identifies a brand.

In this article, we are digging deeper into this particular topic of favicon, how it is made, how it impacts your brand, etc.

Let’s get started.

What is a Favicon?

A favicon is a small, distinctive image representing a website or a web page. Favicon is the short name for ‘favorite icon.’ 

Typically displayed in the address bar of a browser, next to the website’s name in a list of bookmarks, and alongside the site name in open browser tabs, favicons serve as a visual identifier.

Favicons enhance user experience and site branding, making a website easily recognizable. Typically created in the ICO file format, these icons are a vital part of web design, subtly reinforcing a site’s identity in the digital space.

The Evolution of the Favicon From IE to Google SERP

Favicons first cropped up in 1999, when Internet Explorer (IE) was the most popular browser. 

In fact, it was introduced as a way to help users differentiate bookmarks faster. The bookmarked pages were known as ‘Favorites’ in the IE. The name “Favorites” was blended with “Icon,” and the popular Favicon reference was born! The use has evolved over time, and these days, favicons are displayed on the address bar next to the website link.

You will also see them on your browser history and on the pages you bookmark. Google also added Favicons to Search Engine Result Pages (SERPs) in 2019.

Why do we Need Favicons?

Favicons are not only good to look at on the search engine address tabs. They do way more than that. Favicons play an integral role in creating brand recognition and boosting the legitimacy of a site. 

They are a visual marker boosting memorability while ensuring the best user experience for your web visitors. 

Science Fact!

Your brain is like a super-fast processor, catching on to things in just 13 milliseconds. That’s way quicker than a blink, which takes 30 times longer!  

Now you might get an idea of how crucial favicons are for businesses to get recognized in a few seconds before even reading about it. Let’s explore more benefits of favicons.

  1. Brand Recognition: Acting like mini-logos, favicons boost brand visibility and recognition in browser tabs and bookmarks.
  2. Professional Appearance: A custom favicon adds a touch of professionalism, enhancing credibility and showing attention to detail.
  3. Competitive Advantage: A unique favicon can distinguish your website from competitors, making it more memorable for users.
  4. Consistent Branding: Favicons maintain brand consistency across various digital platforms, reinforcing your business’s visual identity.

Favicons, though small in size, contribute significantly to user experience, brand recognition, and potentially SEO. Their strategic use can enhance the effectiveness of a website in attracting and retaining users.

Are Favicons Important for SEO?

Search Engine Optimization is an essential marketing tool in the digital age. Keep in mind that your target consumers clock hours online and prefer to shop from online stores compared to traditional brick-and-mortar ones. 

That presents a ripe market for eCommerce stores. This is where SEO comes in handy to grow your digital presence. Now, optimizing your site for search engines boosts your credibility, drives more traffic to your site, and increases the likelihood of conversions. The good news is that Favicons can help your SEO game significantly.

Here are a few reasons why:

  • Enhances Brand Recognition in SERPs: On mobile search results, Google displays favicons. This small visual cue can make your site stand out, catching users’ attention quickly. It’s like having a mini billboard in the Google search results!
  • Improves User Experience:
    • Helps users quickly find and return to your site when multiple tabs are open.
    • Easier bookmark identification – users often recognize images faster than text.
    • A better user experience can lead to longer site visits and lower bounce rates, which are positive signals to search engines.

So, while favicons aren’t a direct SEO powerhouse, they definitely add value to your overall SEO strategy by enhancing user experience and brand visibility.

How To Create a Good Favicon?

How To Create a Good Favicon

Keep It Simple: Since favicons are tiny (usually 16×16 pixels), complex designs get lost. Stick to simple shapes and a couple of colors. Think of how recognizable Twitter’s little bird or Instagram’s camera is – simplicity is key!

  1. Use Your Brand Colors: Choose colors that represent your brand. This helps in reinforcing your brand identity. Remember, some colors may not look as good on a small scale, so pick ones that stand out and are easily recognizable.
  2. Make It Scalable: Favicons need to look good in various sizes. They’re not just seen on browser tabs but also on mobile screens and even larger displays. Create a design that maintains its integrity when scaled up or down. If a Mac user decides to exit full screen on Mac to enhance productivity your favicon being visible and distinguishable can help them save time and multitask even better.
  3. Avoid Text: Text in such a small space usually becomes illegible. If you want to use letters, consider using just the initial of your brand name. Google’s ‘G’ is a great example of this approach.
  4. Be Consistent with Your Branding: Your favicon should be a reflection of your brand’s identity. If you have a logo, use elements from it for your favicon. If you don’t, make sure to design a logo to represent your brand cohesively. This helps in creating a cohesive visual experience across your brand.
  5. Test on Different Backgrounds: Favicons appear on various browsers that might have different background colors. Make sure your favicon is visible against light, dark, and colored backgrounds.
  6. Use the Right Format: Favicons are traditionally saved as .ico files, but you can also use PNG. The .ico format is great because it supports multiple sizes and is widely recognized.
  7. Check for Uniqueness: Ensure your favicon is distinct and not easily confused with other well-known icons. A unique design helps to stand out in a crowded digital space.
  8. Tools and Resources: There are many online tools available for creating favicons. You can start with a free favicon generator, or if you’re comfortable with design software, tools like Adobe Photoshop or Illustrator can give you more control over the final output.
  9. Regular Updates: Just like your website, your favicon might need an update from time to time. Keep it fresh and in line with any changes in your branding.


Here are five short bonus tips for creating an effective favicon:

  • Preview Across Devices: Test how your favicon looks on different devices (like smartphones, tablets, and desktops) to ensure it’s clear and recognizable everywhere.
  • Avoid Generic Icons: Stay away from overused symbols. Your favicon should be as unique as your brand to avoid blending in with numerous other websites.
  • Reflect Current Trends: Keep your design modern. If design trends change and your brand evolves, consider updating your favicon to keep it fresh and relevant.
  • Consider Cultural Context: Be mindful of how colors and symbols are perceived in different cultures, especially if your website caters to a global audience.
  • Feedback is Key: Don’t hesitate to ask for feedback from others. Sometimes, getting a fresh perspective can help you spot issues you might have missed.

Creating a favicon might seem like a small task, but it plays a significant role in your site’s identity and user experience. Have fun with it, and let your brand’s personality shine through in this tiny but mighty space!

Technical Requirements for Creating a Favicon

Some technical considerations go into any favicon for it to be practical and easy on the eyes. Here are some that you have to keep in mind:

A. Size

favicon Size

Since you want a favicon that you can use in the browsers, address bars, tabs, and bookmark views, 16px is usually the most recommended size. But there are different ideal sizes for different browsers.

Internet Explorer:

  • 24×24 pixels – For Pinned Site in Internet Explorer 9.
  • 32×32 pixels – For new tab page and taskbar button in Windows 7+.

iOS Devices:

  • 57×57 pixels – Standard for older iPhone and iPod Touch models.
  • 72×72 pixels – For iPad home screen icons.
  • 114×114 pixels – For iPhone 4+ (retina display).

Google TV:

  • 96×96 pixels – Specifically used by the Google TV platform.

Other Specific Uses:

  • 128×128 pixels – For Chrome Web Store.
  • 195×195 pixels – For Opera Speed Dial.

It’s important to note that while 16×16 is the most commonly used size, creating your favicon in multiple sizes ensures better compatibility and display across different devices and browsers.

B. Format

There are different formats that you can use for your favicon, such as:

fevicon Format

  1. Windows ICO: This file format is most common owing to the fact that it has multiple resolutions and bit depths. This format offers a 32-pixel icon that you can find handy with the Internet Explorer Windows 7 taskbar. It helps that you do not have to use the element with it.
  2. PNG: This format has a user-friendliness appeal. It is easy to use since it does not require a special tool to create. It produces smaller file sizes that support alpha transparency. The biggest downside, however, is that Internet Explorer does not support PNG files.
  3. SVG: This file format works best with Opera Browsers.
  4. GIF: If you need a showstopper, the GIF format is your friend. It draws more attention to users. That said, some users may find it to be too overbearing and irritating. You have to find the perfect balance if you decide to use GIFs.
  5. JPG: While you can use this format, it may not be your best choice since you may have to deal with poor resolution quality. You are better off with PNG, which does better even with small-sized favicons.

How to Add a Favicon to Your WordPress Website

Adding a favicon to your WordPress website is a straightforward process. Here’s how you can do it:

  1. Prepare Your Favicon: First, ensure your favicon is ready. It should be a square image, ideally 512×512 pixels. You can use a .png, .jpg, or .ico file format.
  2. Log into WordPress: Access your WordPress admin dashboard by logging into your website.
  3. Access the Customizer: In your dashboard, go to “Appearance” and then select “Customize.” This opens the WordPress Customizer.
  4. Site Identity Section: Within the Customizer, you’ll find a section titled “Site Identity.” Click on this.
  5. Upload Favicon (Site Icon): In the Site Identity section, look for the option labeled “Site Icon.” This is where you upload your favicon. Click the “Select Image” button to upload your favicon image from your computer.
  6. Crop and Publish: After uploading, WordPress might ask you to crop the image. Crop it if necessary, then click the “Publish” button to save your changes.
  7. Check Your Website: Visit your website to see the favicon in action. It should now appear in the browser tab when you open your website.

The favicon might not appear immediately due to browser caching. If you don’t see it right away, try clearing your browser cache or checking on a different browser.

This method is applicable to most WordPress themes and should work smoothly for adding a favicon to your site.

How to Add a Favicon to Your Wix Website

Adding a favicon to your Wix website is pretty straightforward. Just follow these simple steps:

  1. Log into Your Wix Account: Head over to Wix and sign in to your account.
  2. Go to Your Site’s Dashboard: Once you’re logged in, navigate to the dashboard of the site you want to update.
  3. Access Site Manager: In your dashboard, find and click on ‘Settings,’ which should take you to the ‘Site Manager.’
  4. Upload Your Favicon: In the Site Manager, you’ll see an option for ‘Favicon.’ Here, you can upload the favicon file from your computer. Simply click on ‘Upload Image’ or ‘Change Image’ if you’re updating an existing favicon.
  5. Save and Publish: After uploading, make sure to save your changes. Then, publish your site to make the favicon live.

And that’s it! Your Wix website now has its very own favicon, making your site look more professional and easier to identify for your visitors.

How to Add a Favicon to Your Shopify Website

Adding a favicon to your Shopify website is just as simple as it is for WordPress. Here’s what you need to do:

  1. Log Into Shopify: Access your Shopify admin dashboard by logging into your Shopify account.
  2. Open the Theme Editor: In the Shopify admin, go to “Online Store” and then click on “Themes.”
  3. Edit Theme Settings: Find the theme you are using and click “Customize.”
  4. Access the Favicon Section: In the theme editor, navigate to the ‘Theme settings’ tab. Here, you will find an option for the favicon.
  5. Upload Your Favicon: Click on the favicon section and upload your favicon file. Ensure it’s the correct size and format before uploading.
  6. Save Changes: After uploading, save your changes by clicking the ‘Save’ button at the top right of the theme editor.
  7. Check Your Website: Visit your Shopify store to see the favicon. It should now be visible in the browser tab when your site is open.

Just like with WordPress, if the favicon doesn’t show up right away, try clearing your browser’s cache or view it in a different browser.

These steps should help you seamlessly integrate your brand’s favicon into your Shopify store, enhancing your site’s professionalism and brand identity.

Favicon Challenges

Favicon Challenges

Creating and implementing a favicon comes with its own set of challenges.

When it comes to favicon challenges, the key issues include limited design space, which makes it tough to represent a brand effectively in a tiny icon. Security concerns are also notable, as favicons can be targeted for cyber attacks like malware or phishing. 

Additionally, if not optimized properly, favicons can slow down website load times, impacting overall site performance. Accessibility is another challenge, as the small size of favicons makes it hard to include detailed designs or text for users with visual impairments. 

Finally, compatibility across different browsers and devices can be inconsistent, affecting how the favicon is displayed and perceived by users. 

These challenges require a balanced approach between design, technical efficiency, and security considerations.


In a nutshell, a favicon is that small, square image that represents a website, typically seen in browser tabs and bookmarks. But it’s more than just a pretty face. Favicons help users quickly identify your site among a sea of tabs and bookmarks, making their browsing experience smoother and a bit more colorful.

Now, don’t be fooled by their size. Creating a perfect favicon can be like solving a mini-puzzle. You’ve got to squeeze your brand’s essence into a tiny space, keep it recognizable, and make sure it plays nice with different browsers and devices. And let’s not forget about the technical stuff, like keeping your site speedy and safe from cyber threats.

In the grand scheme of things, favicons may seem small, but they pack a punch in branding and user experience. They’re the tiny heroes on your digital journey, guiding users back to your site with just a glance.

Frequently Asked Questions

Can a favicon improve website loading speed?

No, a favicon itself doesn't improve loading speed. However, properly optimized favicons don't significantly impact website speed and ensure efficient loading.

Do favicons need to be in a specific file format?

Favicons are commonly in .ico format, but .png and .jpg are also widely supported. The .ico format is preferred for its ability to contain multiple sizes.

How does a favicon enhance user experience?

Favicons make it easier for users to locate and identify your website in bookmarks, browser tabs, and history, enhancing navigation and recall.

Can I use my logo as a favicon?

Yes, you can use your logo, but it may need to be simplified due to the small size of favicons. The goal is clear recognition at a glance.

Is a favicon important for mobile websites?

Absolutely! Favicons are important for mobile sites, especially since they appear in mobile search results, aiding in brand recognition and consistency across devices.




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