If you are struggling to find which is the better eCommerce platform between Shopify vs WooCommerce, you will find the answer in this guide. Several eCommerce businesses with iconic ideas eventually fail to retain their audience due to their lack of awareness of SEO. The constant failures to reach their potential customers urges them to step into the fat world of SEO. Since SEO is a powerful tool that can help you scale up your business, you cannot avoid taking advantage of it right from the beginning by choosing a designated platform. The right platform helps in scaling your desired business goal. Shopify and WooCommerce are the top-rated SEO platforms, and we will discuss their significance throughout this article.

The Importance of SEO

Before we juggle these big platforms, let us understand the importance of SEO. Search engines are used in the online context to search their products within a blink of an eye. SEO fuels the website visibility and also helps in improving the user experience. Through search engines, you can boost your website visibility organically instead of paying tons of paid advertising.

Shopify vs. WooCommerce: An overview

Understanding the identical features of Shopify vs WooCommerce eCommerce platforms is essential before we go to lengths and breadths into Shopify Vs. WooCommerce.

What is Shopify?

Shopify is the finest eCommerce platform enabling users to build a website from scratch. It is an all-in-one platform that provides users with various useful tools to help them customize, grow and manage their site effortlessly, keeping them free from the knick-knacks of technical headaches. So, whether you are on the outlook to begin your eCommerce website or switch your existing eCommerce website from another platform to Shopify, you can do it effortlessly.

Shopify helps you to sell from anywhere, regardless of your target customers. Some online platforms include Instagram, Facebook, or online marketplaces like Amazon. The compelling features of Spotify make it an ideal platform. Every task in an eCommerce space requires a different tool, and Shopify has blended them as a one-stop solution for business owners. Additionally, using a trusted Shopify subscription app is a powerful addition to your eCommerce site to create recurring revenue.

What is WooCommerce?

WooCommerce is one of the top-notch eCommerce platforms built for WordPress. In other terms, we call them a WordPress plugin that has great extensibility to allow users to grow and scale their eCommerce business. With the help of WooCommerce, you can effortlessly set up your store within a few minutes through easy-to-use tools. Apart from just setting up, you can also extend your store’s functionality with extensions available on WooCommerce.

The site is famous for its simplicity and durability. Whether dummies or developers, it is friendly for both of them.

5 Key SEO factors to consider for Shopify vs WooCommerce Comparison

Both Shopify and WooCommerce have identical features and offer tough competition to each other. Let’s have a look at some of the key factors to understand the distinctive features in the Shopify vs WooCommerce race.

1. The ability to customize page URL

URL plays an essential role in ranking your page through the search engine, which is why they need to be customized. Regarding URL customization, WooCommerce is at par with Shopify as it has certain limitations. Shopify has some limitations compared to WooCommerce when we talk about URL customization. You can easily customize your page URL by following quick, simple steps on the WooCommerce site.

2. Meta descriptions, Title tags, headings customization

You can rely on Shopify for basic SEO practices like tile, headings, or meta-information. You can easily rank through Shopify SEO functionality if you create effective content. You can easily change your title tag and meta descriptions by clicking on edit your website SEO

When we talk about WooCommerce, you are in full control to change and edit your website’s content and meta information. As it is built on WordPress, it gives you full control. WooCommerce is highly optimized for content creation on your WordPress site.

Shopify and WooCommerce offer tough competition regarding title tags, meta descriptions, and headline customization.

3. Mobile-friendliness

While comparing SEO performance, mobile-friendliness is one of the essential SEO factors to consider. It is vital to know whether the platform you are choosing is compatible with mobile or not, as most people these days shop through mobile.

WooCommerce and Shopify are mobile-friendly and help users navigate and purchase from their websites. But there’s a kick with WooCommerce. What kind of theme you choose will determine whether or not your WooCommerce website will work on mobile or not? In WooCommerce, not all themes are mobile-friendly. However, WordPress has several flexible development tools that help developers, which makes them win over Shopify.

When we talk about Shopify, it is well-known that it was born as a mobile-friendly platform. It enables various mobile-friendly features which allow the users to upgrade their store’s mobility across various mobile devices. Moreover, as a store manager, it allows you to manage your store through android or iOS apps conveniently.

WooCommerce surely outperforms Shopify as it has free various premium mobile themes.

4. SEO tools and plugins

Shopify has a wide collection of SEO-friendly apps specifically designed to enhance the user’s SEO efforts, like SEO Suite or SEO Marketing. They have both free and paid apps that can help you improve your store’s visibility, which can help you in increasing your sales.

WooCommerce also has several great SEO plugins that help user to optimize their eCommerce website. Just like Shopify, WooCommerce plugins also come in both free and paid versions.

5. Customer support 

Shopify surely wins when it comes to customer support. For any complaints, inquiries, or website-related issues, users can easily access 24X7 customer support that offers fast and quick solutions.

We all know that WooCommerce is a free WordPress plugin, but it likely does not have full customer support. However, you can create your account at WooCommerece.com to access customer support.

Shopify vs WooCommerce: Summing it up

While comparing Shopify and WooCommerce, we get to know their distinctive features. Both offer different solutions for different problems. Choosing one among them generally depends on your business goal and lead generation strategy. If you want to launch your large-scale store by benefiting through SEO, then WooCommerce is an ideal platform. On the other hand, if you are on the verge of scaling your start-up, then Shopify is the ideal option.

Frequently Asked Questions

Marketing Analytics: 8 Best Ways to Track Your Online Marketing Activity

8 months ago by erika 11 min read No comments

Do you know how profitable your marketing campaigns are? Have… […]

Read More… from Marketing Analytics: 8 Best Ways to Track Your Online Marketing Activity