Outreach Monks

Yoast WooCommerce SEO: Features, Configuration and Installation

Yoast WooCommerce SEO

Launched on September 27, 2011 – Woocommerce quickly became popular because of its simplicity and customization. 

“About 28% of the Top 1 Million eCommerce Websites Use WooCommerce.”

This techreport statement shows how woocommerce has helped so many ecommerce websites to achieve that top spot. 

Having an eCommerce store is very competitive nowadays. Do you know the numbers?

An estimated 12 million to 24 million eCommerce sites are currently active worldwide, and new ones continue to emerge every day.

To outperform this much of the competition, you need a Yoast Woocommerce SEO plugin.

But being a non-technical person, we sometimes take a step back after hearing such techy names. Well, no need to do that.

In this article, we have explained various aspects regarding woocommerce plugins. 

What is Yoast WooCommerce SEO Plugin?

The Yoast WooCommerce SEO Plugin is an advanced tool designed to enhance the search engine optimization (SEO) of e-commerce sites using WooCommerce on WordPress.

By integrating seamlessly with WooCommerce, it optimizes your online store for better visibility in search engines, ensuring your products rank higher.

It simplifies the complex process of SEO, making it accessible for both beginners and experienced users, aiming to drive more traffic and sales to your WooCommerce store.

Features of Yoast Woocommerce SEO Plugin

The Yoast WooCommerce SEO Plugin is a comprehensive solution designed to elevate the SEO performance of WooCommerce-based online stores. It integrates seamlessly with WordPress, offering an array of features that enhance visibility and user engagement for e-commerce websites. 

Features of Yoast Woocommerce SEO Plugin

1. Automatic Addition of Structured Data 

Structured data is a specific format for providing information about a page and classifying its content. Think of it as a ‘behind-the-scenes’ label maker, telling search engines like Google what your content is about.

How does this feature help?

Improved Visibility

By using structured data, this plugin helps search engines better understand the content of your online store.

Example: If you’re selling handmade candles, structured data helps search engines recognize product names, prices, and availability, leading to more accurate search results.

Rich Snippets Creation

It automatically creates rich snippets, those eye-catching results you see in search engines with star ratings, images, and additional information.

Real-life Impact: Imagine searching for a product and seeing a result with a product image, price, availability, and reviews right on the search page. That’s the work of rich snippets, and it can significantly boost click-through rates.

Ease of Use

You don’t need to be an SEO expert or a technical wizard. The plugin does the heavy lifting, allowing you to focus on managing your eCommerce business.

The Automatic Addition of Structured Data feature is like having an SEO assistant who meticulously organizes and presents your products to search engines.

2. Product Optimization

Another standout feature of the Yoast WooCommerce SEO Plugin. Product Optimization is all about making your products irresistible to both search engines and customers. Think of it as giving your products a digital makeover for maximum appeal.

How does this feature benefit you?

Enhanced Product Titles and Descriptions

The plugin guides you in crafting compelling titles and descriptions.

Example: If you’re selling eco-friendly yoga mats, it helps you create descriptions that not only attract customers but also are SEO-friendly.

Keyword Optimization

Within WordPress, the Yoast WooCommerce SEO plugin allows you to identify and utilize the best keywords for each product. It analyzes your product descriptions and titles, suggesting where and how to include relevant keywords.

User Experience Improvement

It ensures your product pages are not just search-engine friendly but also user-friendly.

Example: Clear, concise, and attractive product information can significantly enhance the shopping experience, leading to higher customer satisfaction.

SEO Analysis

Offers a straightforward analysis of how well your product pages are optimized and suggests improvements.

Product optimization acts like a personal marketing strategist for your products. It helps in dressing them up in SEO best practices and customer appeal, ensuring they stand out in the crowded online marketplace.

3. Google Preview

Google Preview

It’s essentially a sneak peek into how your product pages will look in Google search results. This feature is like a mirror reflecting your page’s appearance in search results before it goes live.

Why is this feature beneficial?

Real-Time Feedback

You get to see how your product titles and descriptions will appear in Google searches. This instant feedback allows you to tweak and perfect your content before it goes live, ensuring it’s both appealing and SEO-friendly.

Optimization Made Easy

It’s a straightforward way to ensure your titles and meta descriptions are not just optimized for SEO but also for human readers. You can easily adjust the length of your titles and descriptions to avoid them being cut off in search results, making sure your key information is always visible.

Enhanced User Engagement

By optimizing how your listings appear in search results, you can make your products more enticing to potential customers. A well-crafted title and a compelling description can be the difference between someone clicking on your product or scrolling past it.

Google Preview feature acts as a window into the world of search engines, giving you the power to shape first impressions and attract more clicks to your WooCommerce store.

4. Global Identifiers

These are unique codes that distinctly identify your items globally. Each product is assigned a unique code, serving as its identifier. This distinctive identifier is crucial for distinguishing the various versions of a product.

It’s not just beneficial for us, but also for search engines like Google. These unique product codes allow search engines to understand exactly which product variation is being referred to, ensuring they display the correct item in their search results.

How does this feature elevate your store?

Enhanced Product Recognition

By integrating global identifiers, the plugin makes each product in your store distinctly recognizable on the web.

Example: Consider you’re selling a specific model of sneakers. The global identifier ensures that when someone searches for that exact model, your product stands out in the search results.

Improved SEO Ranking

Search engines love specificity. By providing detailed product information through global identifiers, your products are more likely to rank higher in search results.

Higher search rankings mean more visibility, leading to increased traffic and potential sales.

Simplified Process

You don’t have to tag each product manually. The plugin automates this, saving you time and effort.

Trust and Authenticity

These identifiers add a layer of trust and authenticity to your products, reassuring customers about their quality and origin.

With the ‘Global Identifiers’ feature, the Yoast WooCommerce SEO Plugin not only helps your products stand out in a crowded online space but also boosts their credibility and searchability.

5. Social Media Enhancement

This functionality takes key product details, such as price and stock levels, and formats them for optimal display on social platforms like Pinterest and Facebook. Think of it as giving your products a digital makeover for social media, making them more engaging and clickable.

The Benefits:

Rich Results on Social Media

By presenting your products in a visually appealing and informative format, this feature ensures that they capture the attention of social media users. 

Imagine scrolling through social media: Products with rich formatting, showing price, availability, and images, are far more likely to grab your attention than plain text links.

Increased Engagement

This eye-catching format can significantly boost engagement, encouraging more shares, likes, and, ultimately, clicks to your website.

Competitive Edge

In the crowded social media landscape, standing out is key. This feature gives your products the spotlight they deserve, differentiating them from competitors.

Ease of Integration

It seamlessly integrates your WooCommerce store with social media platforms, ensuring that your products look their best without any extra effort from you.

Social Media Enhancement feature is like having a digital stylist for your products, ensuring they look their best on social media and helping you capture the attention of potential customers in the bustling world of social networking.

6. SEO Analysis

SEO Analysis

This tool focuses on analyzing and enhancing the SEO of individual product pages. It evaluates elements like titles, descriptions, and keyword usage, tailored specifically to each product.

How Does it Work?

Individual Product Focus

The plugin analyzes each product page separately, considering factors like keywords, descriptions, and titles.

Example: If you’re selling organic tea, the SEO Analysis will assess how well your product page is optimized for relevant keywords like ‘organic green tea’ or ‘natural tea blends.’

Actionable Insights

It provides clear, actionable advice on how to improve your SEO for each product.

Real-life Application: You might get suggestions to add more descriptive text, use keywords more effectively, or improve your meta descriptions.

Traffic Boosting Potential

By optimizing each product page, the plugin increases the likelihood of your products ranking higher in search results.

Impact: Better visibility in search results can lead to more clicks, more visitors, and, ultimately, more sales.

Ease for Non-Experts

The beauty of this feature is its simplicity. It breaks down complex SEO practices into understandable, practical steps.

The SEO Analysis feature acts as your personal guide, helping to fine-tune each product page for optimal search engine performance. It’s about making sure your products don’t just sit on the digital shelf but actually get noticed by potential customers.

7. Breadcrumb Navigation

Breadcrumbs are navigational aids that show a user’s location within a site’s hierarchy.

Imagine them as a trail of digital breadcrumbs, helping users understand and navigate your website easily.

How WooCommerce Enhances Breadcrumb Navigation:

Seamless Integration

The plugin integrates breadcrumbs seamlessly into your WooCommerce store.

Example: When a customer is browsing a product, they can see a clear path like Home > Category > Product Name, making navigation intuitive.

Customization Options

You have the flexibility to customize how breadcrumbs appear and function. Adjust the structure, separators, and even the appearance of the breadcrumbs to match your site’s design.

SEO Benefits

Breadcrumbs aren’t just for user navigation; they also help search engines understand the structure of your website. By providing clear, hierarchical paths, it’s easier for search engines to index your site, potentially improving your rankings.

Breadcrumb Navigation feature in Yoast WooCommerce SEO Plugin does more than guide users through your site; it organically boosts your SEO efforts and enhances user engagement, making it a vital tool for any WooCommerce store.

8. XML Sitemap Optimization

Online stores often generate numerous pages due to various product filters like price ranges, colors, or sizes. Each combination creates a unique URL, leading to an extensive and often complex sitemap.

A cluttered sitemap can cause search engines like Google to spend unnecessary time and resources crawling these multiple URLs, many of which might be showing similar or duplicate content.

What the Yoast WooCommerce SEO Plugin Does:

  1. Smart Filtering: The plugin intelligently filters out these additional URLs from your XML sitemap.
  2. Focus on Key Pages: By doing so, it ensures that Google’s attention is focused on your primary category and product pages rather than getting lost in a sea of filter-generated URLs.
  3. Prevents Duplicate Content Issues: This approach helps prevent the issue of duplicate content in search engine crawls, a common challenge for e-commerce sites.
  4. Enhanced Search Engine Crawling: With a more streamlined and optimized sitemap, search engines can more efficiently index the important parts of your website.
  5. Improved SEO Performance: Ultimately, this feature aids in improving the overall SEO performance of your store, ensuring that key product and category pages receive the attention and ranking they deserve.

XML Sitemap Optimization in the Yoast WooCommerce SEO Plugin plays a pivotal role in ensuring that your e-commerce site is efficiently and effectively presented to search engines.

How to Install Yoast WooCommerce SEO?

How to Install Yoast WooCommerce SEO

Setting up Yoast WooCommerce SEO is straightforward. Let’s walk through the simple steps to get your plugin up and running effectively on your website.

  1. Download the Add-on: First, you need to download the add-on from the ‘My Yoast’ download section. Ensure you save the zip file in a known location on your computer.
  2. Handle Folder Instead of Zip File: If your download appears as a folder instead of a zip file, this is due to your browser’s settings. Adjust these settings and re-download the plugin if necessary.
  3. Install the Add-on:
    • Log in to your WordPress website and go to the Dashboard.
    • Navigate to ‘Plugins’ and then ‘Add New.’
    • Choose ‘Upload Plugin,’ then select the downloaded zip file.
    • Install and activate the plugin. If you’re on a network install, you may have the option to ‘Network Activate’ the plugin.
  4. Install Through Composer: Alternatively, the plugin can be installed via Composer, for which you can find instructions on the Yoast website.

And that’s it! With these easy steps, your Yoast WooCommerce SEO plugin is now ready to boost your online store’s SEO performance.

How to Configure Woocommerce Plugin in Yoast?

How to Configure Woocommerce Plugin in Yoast

Configuring the WooCommerce plugin in Yoast is a simple and straightforward process. Let’s break down the steps to get your SEO optimization journey started.

  1. Install and Activate Yoast SEO: First, install Yoast SEO via the WordPress plugin directory. Activate it from your WordPress dashboard to ensure it’s running on your site.
  2. Install WooCommerce SEO Add-On: Next, install the WooCommerce SEO add-on. This can typically be done by downloading it from the Yoast website and uploading it to your WordPress site through the ‘Plugins’ section.
  3. Activate License: After installation, activate your license for the WooCommerce SEO add-on. This usually involves entering the license key provided by Yoast into a specific section within the plugin’s settings.
  4. Configure SEO Settings: Finally, configure the SEO settings to suit your needs. This step may involve customizing titles, meta descriptions, setting up breadcrumbs, and more, to optimize your WooCommerce store’s SEO.

Each step is designed to be user-friendly, guiding you through the process to ensure your WooCommerce store is fully optimized for SEO with Yoast.

Understanding Yoast WooCommerce Premium Bundle

The Yoast WooCommerce Premium bundle specifically caters to the needs of online stores using WooCommerce on WordPress. It combines two powerful plugins:

  1. Yoast SEO Premium: This plugin focuses on overall site optimization. It helps in improving search rankings, provides keyword optimization, and offers internal linking suggestions.
  2. WooCommerce SEO Plugin: Tailored for e-commerce sites, this plugin enhances product pages for better search visibility and provides tools for crafting effective product descriptions.

The Yoast WooCommerce Premium bundle offers several key benefits:

  • This provides comprehensive learning resources for SEO, helping users understand and implement effective strategies for their websites.
  • Tailored training specifically for e-commerce sites, guiding users on how to optimize product pages and improve online store visibility in search engines.
  • Round-the-clock support ensures users can get help whenever needed, addressing any technical issues or queries quickly and efficiently.

These benefits combine to offer a robust support and learning framework for enhancing the SEO performance of WooCommerce-based online stores.


The Yoast WooCommerce SEO plugin is a valuable tool for anyone looking to enhance their online store’s visibility and search ranking. With its user-friendly interface and specialized features for WooCommerce, it simplifies SEO even for those new to it. 

The integration of rich snippets and tailored product page analysis ensures that each product stands out in search results. The 24/7 premium support and access to comprehensive SEO training are significant bonuses, providing users with the knowledge and assistance they need to succeed.

Overall, Yoast WooCommerce SEO is an excellent investment for e-commerce site owners aiming to improve their SEO game and drive more traffic and sales. 

Frequently Asked Questions

How does Yoast WooCommerce SEO enhance product page SEO?

It optimizes product titles and descriptions and provides structured data for better search visibility.

Can Yoast WooCommerce SEO improve my site's load speed?

It focuses on SEO enhancements but does not directly impact site speed. However, efficient SEO can indirectly improve overall site performance.

Does this plugin offer support for social media optimization?

Yes, it upgrades social media cards for enhanced sharing of products on social platforms.

Is technical expertise required to use Yoast WooCommerce SEO?

No, it's designed for ease of use, making SEO accessible to users with varying levels of technical skill.

Can Yoast WooCommerce SEO help with creating an XML sitemap?

Yes, it automatically optimizes XML sitemaps for better search engine indexing of product pages.

Sahil Ahuja

Sahil Ahuja

Sahil Ahuja, the founder of Outreach Monks and a digital marketing expert, has over a decade of experience in SEO and quality link-building. He also successfully runs an e-commerce brand by name Nolabels and continually explores new ways to promote online growth. You can connect with him on his LinkedIn profile.


Outsource your link building Now!