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9 Best WooCommerce Email Marketing Plugins (Free & Paid) in 2024

Best WooCommerce Email Marketing Plugins

Insider Intelligence predicts that the ecommerce market will reach $7.5 trillion by 2025, and global sales will exceed $6.3 trillion in 2024.

That means people no longer go to the local mall to check out various shops in search of the products they desire. Nowadays, a customer’s first point of contact with a business is usually online.

As an ecommerce store owner, focusing on establishing an online presence and engaging your customers through email marketing will help you reap from this lucrative market. In fact, 76% of businesses attribute their company’s success to email marketing.

So, if you have a WooCommerce store, an email marketing plugin will help you attract prospects, nurture them, and convert them to repeat customers.

That said, the market is full of email marketing platforms. How do you know the best one to choose for your online store?

We’ve done the legwork for you and developed the seven best WooCommerce email marketing plugins to help you build effective campaigns and increase revenue.

What are Email Marketing Plugins?

Email marketing plugins are powerful tools that enhance email campaigns. They integrate with platforms like MailChimp, Constant Contact, or SendinBlue, providing features to create, customize, and automate campaigns.

Imagine running a small online store selling handmade crafts. Sending individual emails to customers can be time-consuming. That’s where email marketing plugins come to the rescue. These handy tools integrate with popular email platforms, making your campaigns more engaging and efficient.

With email marketing plugins, you can create eye-catching emails without the need for design skills. They offer ready-to-use templates and drag-and-drop editors for easy customization. No more struggling with complex coding or plain-text emails.

The 9 Best Email Marketing Plugins for WooCommerce

Here are some best email marketing plugins for WooCommerce are listed below.

1. Sender


Image Source: Sender

Sender is one of the best WooCommerce email marketing tools designed to help ecommerce stores scale their businesses and stay competitive.

With Sender, you can manage your email marketing and SMS messaging from one dashboard without switching between apps or using third-party plugins.

Sender’s intuitive drag-and-drop design builder and free email templates help you create dynamic popups and responsive emails to attract prospects, nurture them, and turn them into customers.

Some automated emails you can send include welcome emails, abandoned cart recovery emails, and purchase order confirmations, which are crucial for your WooCommerce store and revenue growth.

Image Source:

The email marketing plugin also helps you segment your customers into groups based on common characteristics so you can always send relevant and personalized emails and offers to each group.

On top of email marketing, the platform lets you send personalized SMS to prospects and customers in bulk, helping you create deeper relationships with them.

Key Features

  • One-stop email & SMS dashboard to easily manage your email and SMS marketing automation campaigns;
  • Drag-and-drop design builder to create newsletters, dynamic popups, and signup forms;
  • Segmentation and personalization to send more targeted emails and drive more engagement and sales;
  • High-converting popups for capturing quality leads;
  • Real-time reporting and analytics to help you track and improve your campaign performance.


Free Forever plan for up to 15,000 emails per month and 2,500 subscribers. Premium plans start at $8 per month for the Standard plan and $35 for the Professional plan.

2. FluentCRM


For WordPress users, FluentCRM is the best-automated email marketing and CRM plugin available. Its combined functionality and ease of use make it a must-have plugin for boosting the growth of your company.

Its email marketing automation features, which make email marketing tasks easier than ever before, will win you over. You can do everything on one platform to accelerate the growth of your business, from gathering customer data to nurturing, maintaining, and gaining insightful data. You can gain a comprehensive picture of various kinds of audiences, such as clients, members, subscribers, and users, with FluentCRM.

Hold on, there’s more! You can guarantee the delivery of all your transactional and marketing emails by combining FluentCRM and FluentSMTP. That will completely alter the way you interact with email marketers.

Key Features

  • Create, arrange, monitor, and develop leads using the WordPress dashboard
  • Monitor email campaigns from a dashboard that is convenient to use
  • Set up a sequence of emails that are sent automatically.
  • Smooth interaction with over 30 plugins for improved functionality
  • A full view of the consumer’s journey
  • To make your email marketing more efficient, set up automatic email funnels
  • Get details from the report dashboard and CRM statistics


Pricing starts at $129 per year with 1 domain license, 1-year support with all features and updates for solo entrepreneurs, $249 for small businesses with 5 domains, and $499 for agencies with 50 domains per year.

3. Klaviyo

Image Source: Klaviyo

Klaviyo is an advanced email marketing software that uses data science to optimize email marketing campaigns and boost revenue for ecommerce stores.

The WooCommerce email marketing plugin offers dynamic segmentation that helps you segment your customers in real-time and target them more precisely. For example, you can group your audience based on the acquisition source or average order value. That way, you’ll determine which customers purchase more and where they’re coming from.

The standout features of Klaviyo are its reporting capabilities and data science. It helps you forecast a customer’s probability of repurchasing, total future spending, next purchase date, and lifetime value calculations. As a result, you can use such data to boost your sales by focusing on the most profitable segments.

Key Features

  • One-click ecommerce integration to sync all your real-time and historical data;
  • Built-in email marketing automation;
  • Highly-customized behavioral segmentation and powerful personalization;
  • Reporting and analytics;
  • A/B testing.


Free plan available for up to 500 monthly email sends. Premium plans start at $45 per month for up to 1,500 contacts, and 15,000 monthly email sends.

4. NotifyVisitors


NotifyVisitors is one of the best WooCommerce email marketing plugins that helps eCommerce stores in creating effective campaigns for email outreach. With its intuitive dashboard, businesses can measure email campaign effectiveness and customize messages using various preview options. NotifyVisitors’ advanced targeting capabilities further allow businesses to craft personalized email content that resonates with each target recipient.

Also, users can access a number of email templates, making email creation easier than ever. From segmenting audiences to integrating email lists with other software solutions, NotifyVisitors is a platform designed to make email marketing straightforward and efficient.


  • Send welcome emails, promotional emails, cart abandonment emails and so on.
  • Track your campaign progress through analytics
  • Create automated email campaigns to engage your customers
  • Drag and drop email editor to personalize emails.
  • A/B testing to find out the best email result.


Free plan available that includes 1000 contacts and 1000 emails per month. Paid plan starts at $60.

5. HubSpot


Image source: HubSpot

HubSpot is a sales and marketing platform offering various tools for WooCommerce store owners. This includes an excellent CRM that larger ecommerce stores ready to take their marketing campaigns to the next level can use.

The marketing platform lets you sync WooCommerce store data with your HubSpot account so you can track customers and their orders. You can also segment your audience based on their actions and automate your marketing campaigns to drive more sales.

The WooCommerce email marketing plugin also helps you monitor your ecommerce store’s growth with advanced reporting and analytics. Using the built-in analytics, you can determine which marketing efforts are most effective and which require improvement.

HubSpot also helps you build stunning, responsive emails using its drag-and-drop email builder. You can then personalize the emails based on your recipient’s previous purchases.

Key Features

  • Email marketing and other marketing automation;
  • Track and recover abandoned carts;
  • Powerful list segmentation;
  • Sync WooCommerce data to your HubSpot account;
  • Ecommerce analytics.


Free plan available. Premium plans start at $45 per month.

6. Sendinblue


Image source: Sendinblue

Sendinblue’s email marketing software is an all-in-one marketing platform that helps you engage with your WooCommerce customers and build long-term relationships through meaningful and targeted campaigns.

The WooCommerce plugin synchronizes your WooCommerce customer data with your Sendinblue account. The integration also allows you to segment your customers based on their purchasing behavior.

Sendinblue offers a drag-and-drop editor to help you quickly create beautiful, responsive emails. You can then personalize the emails to engage your customers and update them about new promotions, product launches, and more.

Key Features

  • Powerful contact segmentation;
  • Email marketing automation;
  • Free unlimited contacts storage to sync your new subscribers and customers;
  • Intuitive drag-and-drop email editor to create beautifully-designed email campaigns.


Free plan available with unlimited contacts and 300 emails per day. Premium plans start at $25 per month with unlimited contacts and up to 20,000 monthly emails.

7. MailPoet


Image source: MailPoet

MailPoet is a WooCommerce email plugin that offers the functionality required to grow your ecommerce store directly from the WordPress dashboard.

The email marketing plugin helps you personalize your follow-up emails based on the specific product a customer purchased or product category. You can then schedule the follow-up emails to be sent immediately, days, or weeks after the customer buys the product.

You can use the list segmentation option to build email campaigns tailored to your customers’ purchase behaviors and history. For example, you can segment shoppers based on the number of orders, the total amount spent, the customer’s country, or active subscription. The paid plan also offers a multi-condition segment with more powerful segmentation options.

The platform provides a drag-and-drop email editor and a library of pre-built templates to help you quickly design automated emails and newsletters to engage your customers.

Key Features

  • Newsletters and promotional email campaigns;
  • WooCommerce email customization;
  • Automated email campaigns;
  • Interest and behavior-based subscriber segmentation;
  • Multi-condition segmentation (on the paid plan);
  • Google Analytics integration (on the paid plan).


Free plan for up to 1,000 subscribers and 5,000 emails per month. Premium plans start from $10 per month.

8. Mailchimp


Image source: Mailchimp

Mailchimp is one of the most popular email marketing tools WooCommerce stores can use to build their ecommerce marketing strategies.

The WooCommerce plugin helps you sync purchase data with your Mailchimp account. As a result, you can easily send targeted campaigns and automatically follow up with shoppers after a purchase. You can also recover abandoned carts, recommend products, and measure the ROI of your email marketing efforts.

Mailchimp also gives you access to different analytical reports to understand your email marketing campaigns’ impact on customers. Overall, you get a reliable email marketing service that’s easy to use and can grow with your ecommerce brand.

Key Features

  • Sync purchase data to your Mailchimp account;
  • WooCommerce email automation;
  • Showcase product recommendations;
  • Embeddable popup forms;
  • Track and segment your audience based on purchase frequency and history.


Free plan for up to 1,000 monthly email sends. Premium plans start at $13 per month.

9. Constant Contact

Constant Contact

Image source: Constant Contact

Constant Contact is one of the best email marketing tools for WooCommerce stores to engage audiences across multiple channels.

This WooCommerce email marketing tool provides many features, including WooCommerce email automation, segmentation, and analytics, to help you make better marketing decisions.

The WordPress plugin also offers a range of email templates for your WooCommerce email marketing campaigns and integrations with social media platforms, like Facebook and Instagram, to give you a broader scope of reaching out to your customers.

Constant Contact easily syncs your contacts with WooCommerce and helps you segment your customers for more personalized communication.

Key Features

  • Connect the WooCommerce store to your Constant Contact account;
  • Segmentation based on customers’ purchasing behavior;
  • Social media marketing and advertising tools;
  • Customized abandoned cart and post-purchase emails.


60-day free trial. The Core plan starts at $9.99 per month, while the Plus plan starts at $45 per month.

Conclusion: 9 Best WooCommerce Email Marketing Plugins

There you have it. Seven best WooCommerce email marketing plugins for your ecommerce store. If you’re just starting with email marketing automation, we recommend trying out Sender or MailPoet. Both are beginner-friendly, have robust free plans, and offer affordable premium plans.

However, if you’re a seasoned marketer, you can try HubSpot or Klaviyo. Their advanced features will give you deep insights into your email marketing campaigns and customers to help you scale your ecommerce store to the next level.

Author Bio:

Skirmantas Venckus is a writer by day and reader by night. He hates talking about himself in third person. He is also the growth hacker at Sender.net – the email marketing provider that is focused on user-friendliness, affordability, and utility.

Skirmantas Venckus


Frequently Asked Questions

What are the best free WooCommerce email marketing plugins in 2024?

Some popular free WooCommerce email marketing plugins in 2024 include Mailchimp for WooCommerce, WooCommerce Follow-Ups, and MailPoet.

What are the best paid WooCommerce email marketing plugins in 2024?

Some top paid WooCommerce email marketing plugins in 2024 include Klaviyo, Omnisend, and Metorik Engage.

Which free plugin offers robust email marketing features for WooCommerce?

Mailchimp for WooCommerce is a free plugin that provides robust email marketing features for WooCommerce, including automation, segmentation, and campaign management.

Which paid plugin offers advanced automation and personalization options for WooCommerce email marketing?

Klaviyo is a paid plugin known for its advanced automation and personalization options specifically designed for WooCommerce email marketing.

Are there any free WooCommerce email marketing plugins that offer comprehensive reporting and analytics?

Yes, Metorik Engage is a free WooCommerce email marketing plugin that offers comprehensive reporting and analytics, allowing you to track email campaign performance and make data-driven decisions.

Sahil Ahuja

Sahil Ahuja

Sahil Ahuja, the founder of Outreach Monks and a digital marketing expert, has over a decade of experience in SEO and quality link-building. He also successfully runs an e-commerce brand by name Nolabels and continually explores new ways to promote online growth. You can connect with him on his LinkedIn profile.


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