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Outreach Monks

The Email Marketing Advantages & Disadvantages You Ought to Know

Email Marketing Advantages and Disadvantages

When Ray Tomlinson sent his first email in 1971, no one would have known how incredible the platform would grow to be. Who would have predicted that the new era of communication ushered by email would be a game-changing disruptor in the digital marketing landscape?

Email marketing has become an instrumental marketing channel for promoting products and services. It plays a pivotal role in marketing strategies for many businesses. And that is because the platform has multiple uses. Email marketing helps build lasting relationships derived from personalized engagement and boosts brand awareness. Emails are also the perfect platform to nurture and generate leads while promoting relevant blog content.

How Email Marketing is Different from Spam?

It is important to differentiate between spam mails and email marketing if you are to ace it as a business. A spam mail refers to the unsolicited type that doesn’t provide any value to the recipient. They will often have poor subject lines and poor body content.

Email marketing on the other hand is a well crafted strategy designed to connect with the recipient.  Generally speaking, users might view business mails as spam. So the key is to keep an eye on the frequency of the emails. Ensure that you also provide value. Here are some email marketing advantages and disadvantages:

What are the advantages and disadvantages of Email Marketing?

Using email marketing presents numerous benefits for businesses. No wonder email marketing is still one of the most popular digital marketing approaches. Here are some of the pros of email marketing:

1. Offers a High Return on Investment

Marketing teams are ever foraging for ways to reap the most from campaigns. Any channel that promises a significant ROI is a plus. Email marketing is that channel whose return on investment makes it worth every penny. It is a cost-effective way to get new customers that turn into paying customers. Another factor that increases the ROI for email marketing is that there is always the opportunity to test different strategies to see which works best.

Return on Investment

2. Allows Feedback

Feedback is an instrumental aspect of the growth and success of businesses. It communicates the needs of your target audience, making it easier to tailor your offerings to meet the client’s pain points. One of the most attractive benefits of email marketing is that it enables you to collect feedback from customers interacting with your campaigns. The feedback solicited gives you insight into the best tweaks to ensure a quality user experience. You will create better campaigns, and that will result in higher ROIs.

3. It is an additional Sales Channel

The more diversified your sales campaigns are, the more the chances of success. Email marketing is an additional channel to inform purchasing decisions. It generates further sales for your business. And the best thing is that it is a low-cost avenue that translates to significant advantages to the bottom line.

4. It is Automation Friendly

Automation capabilities in any campaign are a great way to make the most with a little effort and in a short time. Email marketing allows for automation, thanks to the various free and paid tools you can use to automate the marketing cycle.

5. It allows for Personalization

Personalization is king in marketing. And a crucial selling point for email marketing is its ability to allow for personalization at a scale. With email marketing, you can communicate with your target audience, addressing them on a first-name basis. That makes them feel seen, increasing the efficacy of your campaigns. The genius of email marketing is that you can send personalized emails at scale, improving conversions significantly.

6. Higher Web Traffic

Email marketing campaigns are an incredible foot in the door for drawing traffic to your website. Your target audience can click the links in the emails to engage with your content, increasing web traffic.

7. It boosts Lead Generation

Lead generation efforts improve dramatically with an apt email marketing campaign. Techniques like having effective CTAs in emails boost lead generation. Be sure to build an email list with thousands of subscribers that can morph into potential customers.

Leads Generation

8. It is Possible to Measure KPIs

You cannot narrow down the best strategies for your business if you do not have a metric for gauging success. Fortunately, email marketing allows users to track various metrics. You can monitor the open rate, bounce rate, unsubscribe rate, and conversion rate. Monitoring these metrics helps you curate the best campaigns that will bring the best results.

9. It is Easy to Share

Email is an incredibly shareable platform for businesses. You can also incorporate various tools to increase the sharing ability of your customers. That increases reach without emptying your bank accounts.

10. The Campaigns reach a wider Audience

Emails have a substantial marketing audience. People all over the world take time out of their day to check their emails. You can tailor your marketing campaigns and work on copywriting to ensure the wide audience is happy to get to the emails when they open their inboxes.

Email Marketing Disadvantages

Handy-dandy as it may be, email marketing has some not-so-great elements about it. Email marketing grows relationships, builds new prospects and is cost-effective, but it is prone to significant downsides such as:

1. Spam

Email users are no strangers to spam messages that fill their inboxes. Banking on email marketing runs the risk of your campaigns ending up in junk and spam folders. Your target audience could hit delete before interacting with your message.

2. Size Limitations

Large emails take too long to load. In the time it takes for the email to load, your prospective customer may have lost interest and moved on to other things. Email marketing limits the size of information you can pack in one mail.

3. High Competition

Email marketing is effective and ensures a significant ROI. For that reason, many businesses have jumped on the opportunity to integrate it into their digital marketing strategies. Its popularity makes it immensely competitive. Find ways to stand out from the competition to capture your audience’s needs.

4. It is Easy to Unsubscribe

All it takes is a click of a button for your customers to opt-out of your email list. It is easy to lose subscribers. All your hard work in building an email list can go down the drain quickly. You need to keep offering enough value to your customers to convince them to stay on your email list.

5. Design

Email is accessible across various devices. You should find a design that will work for all the platforms. The design should be palatable on different operating systems lest you lose subscribers on your email list. It beats the purpose of crafting a beautiful email if the recipients do not encounter it in its magnificence on their devices.

Email Marketing Advantages and Disadvantages Comparison

comparison

Wrapping up

Email marketing is an excellent way to keep your brand top-of-mind with your target audience. It is a great way to encourage customers to act, increasing your conversions. Email campaigns with value connect you to your audience, encouraging customer loyalty. That said, as with anything, email marketing has shortcomings you should grapple with when integrating it into their digital marketing efforts.

Which Email Platform is the Best?

There are many wonderful email marketing tools to make your work easier. MailChimp is one of the most popular tools for scheduling mails, do A/B tests and generate reports to assess performance.

What is the best day to send email marketing?

The best time and day to send emails for marketing will vary depending on your target audience. You will tend to get better results by sending your mails early in the morning at around 7 to 8am, to reach out to a recipient who checks mails at the start of workday.

How do I get my emails noticed?

The success rate of your emails will depend on if the recipient clicks and engages with them. You will need to make sure your subject lines are catchy. Personalize the mails by adding the recipient name and keep the body short and concise-make sure the content is useful and relevant to the recipient.

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