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Ultimate Guide To Tiered Link Building Strategy

Ultimate Guide To Tiered Link Building Strategy

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SEO is an essential component of boosting web rankings. Nowadays, there are many SEO tactics offering numerous benefits to website owners. An excellent example of an SEO strategy is tiered link building, which involves building backlinks for your backlinks! 

You might already have heard about link-building practice that focuses on building high-quality one-way hyperlinks to relevant websites. Tiered link-building is a subset of link-building strategies aimed at promoting the existing backlinks of the site. 

Does it sound confusing to you? No worries, in this blog post, we’ll guide you about tiered link-building strategies and how they can benefit website owners. So, let’s get started!

What Is Tiered Link Building?

As the name suggests, it is the process of using a tiered system to build more backlinks from numerous sources to your website. The purpose of using a tiered structure is to provide link equity to your website that’ll help increase the PageRank value for SEO. As your webpage is at the end of this chain, all the benefits of backlinks will get multiplied. Not to mention, it will also help in mitigating the risk of unnatural or stuffed backlinks. 

Types of tiers and how to build them

For this strategy to work, you need to understand the three main tiers.

First-tier links

First-tier links point directly to your website. A general rule is that first-tier links should be flawless and editorially placed and fulfill the criteria for backlink quality. Ensure the links come from established and legitimate sources such as wordpress.com or blogger.com. A pro tip would be to use filters to remove low-authority websites from appearing on your list. You can take help from blogger outreach and high DR niche edits to promote links. 

Second-tier links

You can afford to relax when building second-tier links, which will link back to your first-tier links. Anything, not outright spam, can qualify as a backlink as long as it provides some degree of relevance to the first-tier link. Acceptable sources of second-tier links include Low DR from guest posts, sample example DR 10 posts, and high-quality PBNs.  

Third-tier links

Third-tier links are the low-ranking backlinks where generally everything is acceptable, as long as it is not too spammy. You can use social bookmarks for this purpose. You can throw caution to the wind as long as you don’t compromise your first-tier links and your main website. 

White Hat Tactic Of Building Tiers

As the Google keeps on updating its algorithm to provide high-quality and relevant content to the users, it is critical to take the following points into consideration:

  • For the first tier, use backlinks to higher-ranking websites pertinent to your own.
  • Use forums and comments as a secondary layer to the content you have provided.
  • Make profile links so people can find your website.

Benefits of tiered link building

For someone who isn’t tech-savvy, the first thought would be that tiered link building is a silly endeavor and a waste of time. Tiered link building also seems pretty complicated due to the presence of second and third-tier links. Here are some of the benefits of tiered link building. 

It saves you time and money

Legit backlinks require lots of time and money to create. If your pockets are not deep enough, there is a limit on how many backlinks you can comfortably afford. An excellent solution to this problem would be to build multiple backlinks that are affordable and take a fraction of the time to create.

Risk management

Primary backlinks strongly influence your main website and could cause problems if Google thinks it violates any of its guidelines. However, second and third-tier backlinks are a safer bet as your main website won’t be implicated immediately. These backlinks also allow experimentation since they don’t point directly to your main site. That’s why many beginners try this strategy to get their hands on link-building tactics. 

Opportunities for self-promotion

Generally speaking, self-promotion is usually frowned upon in the online community. Fortunately, tiered link building allows you to link back to one of your tier 1 or tier 2 pages and send some traffic in your general direction. 

Great Backlink Profile

Statistics show that nearly 41% of SEO practitioners believe building links is a challenging part of search engine optimization. However, once you get to know exactly what needs to be done and how you’ll be able to reap incredible benefits. The tiered structures allow practitioners to make their tactics as sophisticated as possible and create a healthy mix of dofollow, nofollow, and quality links. 

Things To Take Into Consideration When Using Tiered Link Building

If you are a newbie, it would be wise to take into consideration the following factors when using tiered link building. It will ensure that your site avails all the benefits stated above and also protects itself from any possible penalty. 

High-quality Content

Providing high-quality content is not an option but a necessity for promoting your backlinks. Many website owners, especially newbies, often overlook the content part when formulating an effective strategy. Surely, it is a time-consuming process, but it also provides users with adequate information and helps them connect with your webpage. Additionally, website owners need to ensure that the content is not spun material. 

Relevant Targeted Site

This is another crucial component of the campaign. The target sites should have clear and concise content, be linked to your website’s subject, and have a respectable Google rating. Connecting to websites just for the sake of getting links is no longer a successful strategy and must be avoided at all costs. Otherwise, it may lower your site’s ranking.

Once you’ve connected to your target sites, make sure to manage them routinely. Take any subpar or inferior websites out of your campaign; having a link to them won’t help you and might even hinder you.

Try Other Link-Building Tactics As Well

Combining other link-building tactics such as guest posting, niche edits, or broken link-building with a tiered structure will help you reap more benefits. It will also help ensure that you use high-quality content and connect with relevant websites. If your strategy succeeds, it may also help improve your site’s authority. 

Nevertheless, niche edits can come to your rescue if you are still skeptical about using tiered link building. 

Niche edits

Niche edits, better known as link insertions, are another option to get high-quality backlinks. Here, the contextual links are strategically placed in the existing blog posts. As the links look natural, they provide the same benefits as tiered link-building. 

The best part about niche edits is that this practice is safer and helps add more value to the existing content. Even though the links are placed afterward, they go with the content flow and appear natural. Thus, the likelihood of you facing any trouble from Google is zero to none.        

Wrap up

Now that you know more about tiered link building, you are better positioned to determine whether this is a worthwhile venture or if you are better off sticking to legitimate backlinks. However, tiered link building might be a good temporary approach albeit the best options are white-hat link building strategies. 

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E-commerce Link Building Hacks To Boost Your Brand

Link Building Hacks

E-commerce Link Building Hacks To Boost Your Brand In 2022

Link Building Hacks
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The e-commerce industry offers immense growth opportunities, but the competition in the domain is massive. Building a strong online presence is the only way to be visible and set your brand apart. Of course, you must have a great website to showcase your offering. But everything boils down to a robust SEO plan when it comes to making it visible in the crowd. Link building is the key to winning the SEO game as a healthy backlink profile gets your website to the top and enables it to sustain itself there. But you need to think beyond the conventional tactics and get creative with your link-building approach to get measurable and sustainable outcomes. Here are the ones you can try to boost your brand in 2022 and beyond.

Build Linkable Assets

linkable asset

Nothing gets better than building linkable assets when it comes to earning high-quality backlinks organically. People will want to link with these assets, so you need not work hard to create them. Adding a blog section to your website is an excellent great option as you can enrich it with valuable content assets to build credibility and attract quality links. But you must pick the apt content type and topics likely to engage users enough to link with it. You can seek inspiration from your top competitors in this context. In-depth guides, top lists, tools and widgets, and original research are ideal options. Besides creating quality write-ups, invest in outreach to entice people to link to your pages. 

Create an FAQ page

faq pages

A blog section for your e-commerce website gives you a good start with link-building. But you can go the extra mile with an FAQ page. Essentially, these pages serve as resources to address the common issues of customers in your industry. The approach to getting links for your FAQ page differs from the blog strategy as you need not perform outreach. Instead, find ways to have it rank for multiple long-tail keywords on popular topics. Once you achieve the goal, people searching for these queries will see your page. If users find relevant answers to common questions, they will probably share the page on social media or forum sites. 

Leverage Digital PR

Digital PR is perhaps the most vital element of the e-commerce link-building mix because it can get you valuable links from high-authority sites. But you must have a compelling story to get attention from the press. Think beyond and create a strategy that nurtures relationships with bloggers and journalists. Product releases, gimmicks, roundups, and charity work are the most widely-used digital PR ideas for e-commerce sellers. You can use services like HARO to gain traction as journalists from popular publications are here to seek input from business owners from various industries. 

Try Niche-Edits

Another tried and tested e-commerce link-building tactic is niche edits. The strategy is quick and simple as you only need to search for content relevant to your product and reach out to the webmaster requesting a link to your website in the content. Although you may have to pay for niche edits, the speed and value of backlinks make them worthwhile. But remember to double-check the blogs and publishers before asking for niche edits. Avoid collaborating with spammy sites with too many paid links. Associating with them may do more harm than good as you may sustain a ranking dip. 

Claim Unlinked Brand Mentions

Unlinked brand mentions can be a valuable resource for e-commerce businesses. You may find plenty of them online, as people sometimes forget to add the link while mentioning brands in a blog post. If you can trace such pieces, connecting with the webmaster and asking them to add a link is a good idea. Most website owners do it happily, and you get a valuable organic backlink with minimal effort. You can easily follow such unlinked mentions by setting up a Google alert. You may also adjust the alert settings for source, region, and language.

Bag Product Reviews from Influencers

product reviews

E-commerce brands often leverage sponsored product reviews to get links to their sites. You can prospect niche-leading bloggers and influencers and request them to review your product. They will be happy to share it in return for an incentive such as a product for free in exchange. Small bloggers are usually keen to do it for a freebie, but you may have to pay a leading influencer with a massive following. However, it is a small price for a backlink from a leader. Also, remember to comply with Google regulations for influencer collaborations. For example, ensure that sponsored posts and reviews are marked and links have a “no-follow” tag. Besides associating with influencers, you may also use affiliate partnerships for e-commerce link-building.

Now that you know the best strategies for e-commerce link-building, you are all set to create a plan for your brand. But you may have some questions before getting started. Here are the answers to the most common ones.  

More Frequently Asked Questions

What is e-commerce SEO?

Ecommerce SEO refers to the process of optimizing your online store to make it rank higher in the search engine results pages (SERPs) for greater visibility. It is vital to survival in the competitive landscape.

Is SEO good for e-commerce?

SEO is the lifeline of e-commerce websites and brands. Your products and brand must rank higher than your competitors to ensure potential customers can find them and click and buy. 

How do e-commerce sites do SEO?

Although e-commerce SEO is similar to typical SEO, it is more product-specific. Moreover, the focus is mainly on UX. It entails optimizing your product descriptions, metadata, headlines, navigational structure, and internal link structure.

Is e-commerce different from SEO?

A few factors are unique to e-commerce SEO though it is functionally the same. For example, you can optimize by writing product page descriptions and optimizing them with relevant keywords. Likewise, niche-relevant backlinks are the mainstay of e-commerce SEO.

How much does it cost to hire an SEO?

The average cost of hiring an SEO expert is $100-150 per hour. But it may vary according to factors like the client website’s size and the optimization timeline.

Can I do my own SEO?

Although you can take a DIY approach to SEO, it isn’t the ideal solution for e-commerce brands. Optimizing e-commerce websites requires a consistent and strategic plan, so it is best to have experts handling it. 

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Free Backlink Checker Tools You Can Rely On

Backlink checker

Free Backlink Checker Tools You Can Rely On

Backlink checker
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Strengthening online presence is essential for all businesses because the internet is where the customers are. Unless they can see your brand and products on top of web searches, there is hardly a chance they will know you. Not surprisingly, SEO continues to be the mainstay of digital marketing strategies. Link building forms the foundation of robust SEO as it can boost your website’s authority and push up the search rankings. Building links takes a lot of work as you need to pick relevant and authoritative sources to link with. However, you can cut down the effort by leveraging reliable link-building tools and software. Here is a list of the best tools to empower your initiative in 2022. 

SEO Spyglass

With this free tool, you get access to the freshest and the largest index of live links. You can quickly search and analyze unlimited backlinks by tapping into the huge database of the tool. It offers a clear overview of the entire link profile in one dashboard. You can spot your site’s linking history, backlinks quality, a summary of linked pages, quality of referring domains, top linking countries, IP and C-block analysis, backlink distribution by top-level domains, and anchor text cloud. You can even connect the tool to your Google Account to find the best sources of referral traffic. Leverage it for steering clear of the penalty risk with the Disavow File Generator tool.

Backlinks

neilpatel backlink checker

Backlinks is another free tool you must consider to empower your SEO strategy. A part of the Ubersuggest tool from Neil Patel, the software shows the total link count for any domain or URL, including .edu and .gov links. You can even leverage it to find the exact number of unique referring domains. It comes with advanced filters that facilitate the identification of the best link opportunities. You can filter them by domain score, page score, region, anchor text, and URL. It even lets you see only nofollow or dofollow links or limit the results to view one backlink per domain. You get a clean and comprehensive report that is easy to analyze and offers valuable insights. 

Ahrefs

ahref tools

Since Ahrefs is among the most active web crawlers, it has a huge database on offer. Not to mention, you get endless features for checking your backlinks with the Ahrefs Backlink Analyzer tool. It enables you to find the number of referring domains, discover the number of backlinks of any domain, get new and lost links, and check the most linked-to pages. It means you can even learn the type of content attracting most links to fine-tune your content strategy accordingly. The tool also lets you assess the quality of the links with key metrics like Domain Rating and URL Rating. While Ahrefs does not offer free trials, the Ahrefs backlink analyzer tool has a free version you can try. 

OpenLinkProfiler

OpenLinkProfiler

Next on the list is OpenLinkProfiler, a free yet reliable tool that enables you to analyze the backlinks of any domain. You only have to create a free account to access some features like downloading 1000 links per website. The tool even lets you filter and sort results, see the nofollowed backlinks, and more. There are several options for filtering backlinks, making it a great one for a free tool. Not to mention, you also get access to an impressive volume of data. Although you may find OpenLinkProfiler short of a few features, it is worth considering if you cannot afford a paid tool.

SEMRush

semrush tool

SEMRush is among the best backlink checker tools, and you can use it for free for a 30-day trial period. The all-in-one SEO tool lets you use its backlink features by selecting ‘Backlink Analytics’. You can see lots of information by typing in the domain name you want to check. A detailed report includes what links your site has and lets you identify issues such as low-quality links. You can even detect spammy sites by seeing the total links it has. With SEMRush, you can check competitors’ backlinks to see the high-authority sites linking to them and the keywords they rank for. 

RankWatch

RankWatch​ tool

RankWatch is a great tool that enables you to check the backlink profile of any website or domain for free. You can even evaluate the quality of links with the backlink trust score. The key features you can access with this free tool include active and lost backlinks of any website, the number of referring domains, overall Trust and Citation Score, backlink acquisition trend, and in-depth analysis of factors like anchor text, link type, etc. You can opt for affordable paid plans for additional features, but the free tool is good enough for users on a budget. 

RankSignals

The Rank Signals free backlink checker provides plenty of helpful information. Besides finding the number of external links, you can use this tool to see the number of social media followers of your website. It also shows vital metrics like the page rank and Alexa traffic of the website in consideration. While the tool is free, you will have to create an account to obtain a complete report. The tool does not have a premium version, but it is a comprehensive one by itself.

Backlink Watch

backlink.Watch

Another free backlink tracker tool worth considering is Backlink Watch which provides you with complete information with metrics like total outbound links, external links with the nofollow tag, page rank, anchor text, and more. All you need to do is enter the URL of your website, and the tool generates the complete information you need. You may also export the profile result. The tool does not require signup, so you can start using it by entering the URL right away.

 

Now that you know all about the free tools and free versions of paid ones, checking backlinks gets a lot easier. Moreover, you can do it without even buying premium tools. Assess the features and try these free tools to find the one that suffices your needs. 

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Top Local SEO Tools To Increase For Local Search Rankings

local seo tools

Top Local SEO Tools To Increase For Local Search Rankings

local seo tools
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Building and maintaining an online presence is essential for businesses in the current landscape. In fact, digital marketing is no longer confined to large enterprises, and even small businesses need to invest in it. The pandemic phase made local SEO the most significant part of the marketing mix. It enables businesses to make themselves visible to the local audience and strengthen their position in the nearby markets. Not surprisingly, the tactic gained steam amid the pandemic and continues to go strong.

Local SEO tools serve immense value as they offer competitor insight, enable identification of SEO-optimized keywords, help track rankings, and monitor performance. You can even rely on them to boost customer engagement. The good thing is that you have plenty of tools you can rely on. But being spoiled for choice can overwhelm you. Let us share the top SEO tools that can help increase local search rankings for your website. 

Google Business Profile

google business

Google Business Profile is the mainstay of local SEO as it defines your business and introduces you to local buyers. Creating a profile with this tool is an excellent idea as your customers can use it to locate information such as the address, phone numbers, and opening hours of a local business. You can also use it to discover your competitors and monitor and respond to customer reviews. The tool even has a ” book an appointment “ feature your customers can leverage to engage with your listing and move a step ahead with the conversion process. 

Google Search Console

search console 2022

Google Search Console is an ideal tool for local businesses as it helps with ensuring a Google-friendly website. It serves several valuable functionalities, from checking the keywords ranking for your site to finding the number of pages indexed from it. You can also see the number of clicks and impressions with this tool. Further, it shows the usability issues with your mobile site or pages, and you can address them sooner than later. You can even rely on it to check additional errors and indexing issues that require your attention. Besides this reliable tool, you can try other options like Google Analytics, Google Trends, and Google Ads Keyword Planner to empower your local SEO strategy

Moz Local

moz Local

Moz Local is the next on the list, and it works for both small and enterprise businesses. It boosts website visibility by ensuring correct, complete, and consistent online listings. It is one of the most helpful local seo tools as you only have to create a business listing once, and it automates the rest of the tasks. Moz even sends your listings to major search engines, directories, apps, and business data aggregators, making your business visible everywhere it should. The tool includes features such as Google and Facebook integration, social postings, review notifications, and automated duplicate deletion.

Semrush Listing Management

semrush listening

With the Semrush Listing Management tool, you can add your business data to the directories within the US and beyond. The tool lets you track the listings once they are live and update them to ensure accuracy and consistency across platforms. It also keeps you ahead of customer reviews with constant monitoring. Further, you can use it to see your website’s ranking and current local search performance in your target cities.  You may configure it to get location reports via email to keep track of the information even without logging in. 

Synup

synup listening

If you are looking for an all-in-one local SEO tool to empower your marketing efforts, Synup is an excellent choice. It helps you manage your listings, get valuable insights through analytics, and create actionable reports. The best thing about Synup is that it has unlimited listing updates. You get instant notifications every time a customer posts a new review, so you can respond immediately. Another noteworthy feature of this tool is the automatic syncing of business and location data across websites. Moreover, it crawls over hundreds of local search engines and directories to identify inconsistencies.

Now that you know about the most reliable local SEO tools, you can take your strategy to the next level. But you may still have some confusion and queries regarding local SEO because the constantly evolving page ranking algorithms bring complexity to it. Here are a few FAQs worth answering and addressing your doubts.

More Frequently Asked Questions

What are the benefits of local SEO?

Local SEO can serve extensive benefits if done right. From better sales to higher foot traffic, word-of-mouth publicity, and brand awareness, you get it all. Moreover, it can also improve your website ranking and bring in more traffic.

How do I start my local SEO?

Local SEO starts with optimizing your Google My Business profile to ensure it has complete and accurate information about your location and business. Adding local business pages to your website and local keywords in content also helps.

What are the free local SEO tools?

Here is a list of top free local SEO tools-

  • Semrush Listing Management
  • Google Business Profile
  • Georanker
  • Synup
  • Schema Creator
What is the best local SEO factor?

Google Business Profile (GBP) is the most crucial local SEO factor, so you must ensure complete and relevant information on it. Reviews and on-page optimization are other factors that require attention.

How does local SEO differ from regular website SEO?

Local SEO focuses mainly on your Google My Business page instead of your website. You must invest in it to capitalize on the opportunity to appear in searches for locally-focused search phrases. It makes your business visible and gets customers to your physical location.

How to appear in Google local search results?

There isn’t a tried and tested formula to make your business profile pages appear in the search results. The only option to promote your business is by following Google guidelines for local SEO. Also, ensure that the option works for your business model in the first place.

What types of businesses can get the best results with local SEO?

Local SEO may not be appropriate for all businesses, though it works well for many. For example, you cannot expect to use the strategy for an e-commerce store with no physical location in your area.

What is the most crucial ranking factor for local SEO?

Surprisingly, your website has nothing to do with local rankings. Google My Business (GMB) is the most crucial ranking factor in local search. Ensure it is well-optimized to earn the trust of search engines and appear on local search listings.

These questions cover most of the information businesses require about local SEO. So you can rely on these tools and insights to create a winning strategy to strengthen the presence of your business and make it visible to local customers.

Looking for the best Local SEO Packages for your business, reach out to us.

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Top 7 SEO Benefits Of Responsive Web Design

Responsive web design

Top 7 SEO Benefits Of Responsive Web Design

Responsive web design
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When it comes to creating a winning website, a responsive design is one of the significant elements. It improves the user experience and secures high SEO rankings for your website. Although Google has not been vocal about its algorithms, it has definitely implied the importance of responsive web design as a ranking factor. Not surprisingly, designers and marketers go the extra mile to ensure a structurally and visually responsive website. Before digging deep into the benefits of responsiveness, let us explain how to achieve it in the first place. 

List

Understanding Responsive Web Design

A Responsive Web Design entails web pages that render seamlessly across different devices regardless of the screen sizes. It ensures a comparable website experience, no matter how users access it. Since mobile traffic makes up half of all web traffic, you cannot afford to ignore this segment of the audience. You must ensure that your website is accessible and easy to navigate, even on a small screen. It’s the only way to reach mobile audiences and convert them into loyal buyers. 

Benefits of a Responsive Web Design

Although responsiveness produces a better user experience, many website owners go slack with it. But failing on this front means missing out on a significant number of potential buyers. Beyond serving a mobile-friendly user experience, there are many more benefits of a responsive design. Let us explain them in detail.

Google prioritizes mobile-first

google mobile seo

Google takes a mobile-first approach because it aims to provide valuable and accessible content to users. As a greater number of users rely on mobile devices for web searches, it is crucial for websites to render seamlessly across all devices. Also, the Google algorithm prioritizes user-friendly sites, and responsiveness is an integral element. Investing in responsive design supports your SEO efforts and boosts the site’s ranking. 

Improved Usability of the Website

A responsive design makes your website faster, more accessible, and easier to navigate on all devices. It translates into improved usability which makes the users stick around and explore your offerings. They can even find something specific without massive effort, so the chances of conversions get better. Not to mention, fantastic usability may encourage users to come back to your website in the future.

Better customer experience

Enhanced usability translates into a positive experience for users, which is the key selling factor for any online brand. A great UX can easily turn visitors into subscribers, leads, and loyal customers in the long run. Moreover, it is a plus point for Google when it comes to allocating search rankings to websites. A responsive design is surely a win-win investment on both fronts. 

Faster loading speed

Page speed is another critical SEO factor that impacts website ranking. The loading speed can make or break a user’s experience with your site. Online buyers are an impatient lot, and even a few seconds of delay is enough to drive them away for good. A responsive website resolves the concern as it improves the site loading speed on both mobile and desktop devices. So your visitors and search engines are happy alike! 

Lower bounce rates

A high bounce rate is a reason to worry as it indicates that users have reasons to immediately leave your website. Maybe, they are not happy with the loading speed, or the UX is not good enough. Likewise, your content may not be a match for user intent. An unresponsive design is another reason for the high bounce rate, as users expect websites to work seamlessly on all devices. Reworking your web design to lower the bounce rate makes sense. 

Avoid duplicate content

A responsive design entails attention to your site’s content and UX. It gets you in a better place to prevent pitfalls like content duplication. When building or redesigning your site, you may end up creating two versions which can lead to duplicate content issues. But responsive web design best practices emphasize creating a single, mobile-responsive version of your website. So you need not stress about duplicate content issues.

More social shares

Social shares are an excellent way to promote your website and brand. A responsive design empowers your site with a greater number of social shares because users can easily engage with your site and share the content they like with a click. More social traffic means more users visiting your site, and they may convert into customers or subscribers for your business eventually. 

A responsive website is the cornerstone of a fast and flawless mobile experience, which translates into the success of your business in the long run. While you should plan for it from the get-go, a design rework is a viable option for existing websites built without responsiveness in mind. So you should consider the design investment sooner than later. 

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Organic SEO Techniques to Start with In 2022

organic SEO

Organic SEO Techniques To Start With In 2022

organic SEO
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Search traffic is the lifeline of businesses today, as nothing matters more than getting visitors to a website. There is hardly a chance of selling online unless you get them to land on your site. Visitors explore your offerings and learn more about your brand after accessing your website. They move down the conversion funnel and seal the deal if everything is good enough. But traffic is where everything begins, so you must do your best to get it for your website. While there isn’t a magic formula to instantly increase your search traffic, you can rely on some tactics to achieve the goal. Here are a few tips to drive an instant traffic boost for your website.

List

Prioritize User Experience

user experience
User Experience
Rankings and traffic depend mainly on the user experience your website delivers. UX is one of the top-ranking factors in the Google algorithm, so you cannot afford to ignore it. Even the best-looking site with high-quality content may fail on the SEO front if it does not match the UX expectations. Luckily, you need not do much to deliver a great experience to your visitors. Start with intuitive navigation that enables the visitors to reach the target pages and products effortlessly. Ensure high loading speed because a slow one does not work for search engines and users alike. Likewise, mobile responsiveness is another UX factor you cannot miss out on. Excel on all these fronts to get an instant increase in your web traffic. 

Optimize For Users

This one is a no-brainer because SEO success hinges on user intent. A website aligning with user intent is likely to impress search engines, gain ranking, and attract more traffic. Moreover, optimizing for visitors makes them stick and return again for repeat buying. You can begin by finding your buyer personas and creating the site’s design and content for your ideal buyer. The key lies in tapping the pain points of your personas and targeting the keywords they often use in search queries. If your buyer personas are happy with your website, the search engines will push it up, and the traffic surges automatically. 

Start A Business Blog

Business Blogs
Business Blog

A well-optimized business website gives you a good start, but adding a blog can do wonders for incoming traffic. You must regularly publish informative, valuable, and long-form posts for your readers. Once again, follow their intent and address their questions in the posts to get more visitors organically. Quality content is the mainstay of organic seo, so opt for evergreen topics, valuable information, and readable formats to get the best outcomes. These features can make your website a niche authority, attracting readers with trustworthy content. Search engines also love fresh content, and they reward you with high rankings. 

Leverage the Power of FAQ Schema

If you want a quick boost in your SEO results and traffic, using FAQ Schema Markup is an excellent option. While users love FAQ pages for the valuable information they deliver, the benefits extend much beyond. Properly marked-up FAQ pages have the potential to become rich results in Google searches. It means your website is more likely to be visible, and there are better chances of landing traffic for it. The best part is that adding FAQ Schema to your pages and posts is pretty straightforward as you can do it with the help of a tool. The practice takes a few minutes but drives impressive and sustainable results for your website. 

Empower Your SEO with Google My Business

Google My Business goes a long way to consolidating your presence on local searches. It earns high visibility as potential customers can see your local address, contact information, and links to your website. The list also includes maps and buyer reviews, so more users are likely to access your physical location and online website to check out your offerings. Positive reviews play a significant role as they boost trust in your brand and create an interest in your offerings. Moreover, you can optimize your listings with the right keywords to rank for local searches. Excellent local SEO has immense benefits, from boosting your rankings to bringing in more traffic to elevating the foot traffic at your location.

Link Internally

Adding internal links to your content is another viable strategy to gain an instant ranking and traffic boost. Look to add a few links while creating and publishing content as it is easy to achieve the goal during the process. It enables you to push traffic to other pages of the website. Moreover, you can actually take the user down the conversion funnel by directing them to a product page from an informative blog post. Visitors stay on your site longer, view more pages, and get more value out of your website. Google sees these factors as a trust signal and improves your ranking automatically. A higher ranking translates into more traffic. 

Get Quality Backlinks

Google prefers websites with a lot of incoming links, specifically from relevant and authoritative sources. Invest in high-value blogger outreach and guest posting plan to get quality backlinks for your website and consolidate your backlink profile eventually. Use legit strategies to build links, as the last thing you want to encounter is a penalty due to a black-hat approach. You can encourage clients, partners, suppliers, and industry mavens to link to your site. A greater number of links take your website higher up the search rankings and attract more traffic, provided you stick with honest strategies and chase quality instead of numbers. 

Besides going the extra mile with quality SEO, you can leverage the power of social media to drive more traffic to your website. Start by creating attractive social media pages for your brand and building a following with regular user interactions. Promote your content on social media by sharing links for blog posts and guest posts. Engaging topics and compelling social media posts will definitely make people click and reach your website through these posts. Just be authentic, and winning the traffic game for your website will be a breeze!

Outrank your Competition

Looking for a mind-blowing link building strategy?

Best 20 SEO Chrome Extensions to follow in 2022

SEO chrome extension

Best 20 SEO Chrome Extensions to Follow in 2022

SEO chrome extension
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The daily tasks and reporting can easily overwhelm an  SEO professional because they take a lot of time and effort. You may even miss out on crucial details only to complete your tasks faster. But you can overcome the challenge by using some helpful Google Chrome extensions for your everyday tasks.

These tools can provide a broad range of features to simplify your work. Moreover, you can even use them to ensure accuracy and wrap up tasks faster. But there are several Chrome extensions to explore, so you may have a tough time choosing the best one. You may even work with more than one extension, but using too many can complicate things. It is better to stick with a few that ensure better productivity, accuracy, and efficiency. Here are a few SEO extensions worth trying

SEMrush

If you want to simplify your SEO game, the SEMrush extension will match your expectations. It offers a comprehensive dashboard where you can see the performance of domains and their landing pages. You can also access the SEO toolkit to analyze backlinks and track keyword ranking. Additionally, the extension empowers you with insightful on-page SEO suggestions. You can use them for creating targeted strategies that deliver viable outcomes.

Ubersuggest

The Ubersuggest Google chrome extension helps you with your SEO tasks in more than one way. It provides insights on keyword ranking and volume, backlinks to the site, domain authority, and Cost Per Click (CPC) for relevant keywords. You can pinpoint keywords that rank better and integrate them into your content. The information enables you to create an actionable plan to enhance the visibility of your website and generate more traffic for it.

Mozbar

With the Mozbar extension, you can view webpage analytics with only a click, even while being on your browser. It is an excellent SEO research tool that empowers you with loads of information. From displaying the page authority and domain authority to highlighting relevant keywords and helping you to analyze competition, this extension does it all. You can also use it to understand the nature of backlinks (no-follow or do-follow) in the webpage. Additionally, you can export the SERPs analysis to a local file with Mozbar.

Keyword Surfer

Next on the list of best Chrome extensions for SEO is keyword surfer, a tool that assists you with keyword research. You can rely on it to get keyword count and monthly traffic under the Google search results. Check the keyword volume and new keyword ideas in the sidebar. The keyword surfer extension enables you to check how the audience searches the web and plan your keyword strategy accordingly.

SERPTrends

SERPTrends by Outer Box helps you keep track of the entire searches online during your SEO tasks. If you perform a specific search often, the extension displays the ranking trends for it directly. You can speed up your tasks by checking important queries instantly rather than performing multiple steps to do it. Further, it helps in conducting competitor analysis on the go.

TextOptimizer

TextOptimizer chrome extension takes your SEO game a notch higher by empowering you with a writing assistant. It analyzes search results to provide relevant terms and generate intent tables. With these tables, you can get synonymous terms and words to improve your copy. A fine-tuned content piece that matches search engine criteria is likely to get a higher ranking and achieve greater visibility.

PageSpeed Insights

SEO is more than having quality content with search-friendly keywords. The speed of your website goes a long way in making it successful. It is crucial to keep an eye on site speed and optimize it if it loads slowly. With Google PageSpeed Insights, you can identify elements slowing down the loading time and hindering the mobile user experience of your website. Consider it a tool to check your website’s usability.

Redirect Path

Redirecting is another important element of SEO as web pages often move to new locations or get deleted during redesigning and migrations. A redirect can help to pass the link juice from a removed URL to its new location. Redirect Path is a redirect checker extension that displays the redirects from a URL to the final URL. You can use it to check 301, 302, 404, and 500 HTTP status codes. This way, you can pick and address potential issues that could compromise the site’s UX.

Page Analytics

Understanding the visitor behavior on your website can help you get valuable insights to fine-tune it for better experiences. The page analytics Chrome extension can help you dig deeper into the user interactions with your website. You can discover the strengths and weaknesses and take relevant measures to address the issues leading to bouncing users. Moreover, the tool offers data such as the number of active users in real-time and where visitors click.

SEO Quake

SEO Quake is considered the competitor of Mozbar because it also shows key SERPs metrics. The bar displays parameters like the standard Alexa Rank and Page Rank (PR) rather than launching its own metrics. Additionally, it offers information such as the web pages in SERPs, age of the domain, number of indexed pages in the site, backlinks, and organic and paid traffic.

Majestic Backlink Analyzer

Majestic Backlink Analyzer, a powerful link intelligence tool, helps you access all-important backlinks information about your webpage or a competitor’s page. The tool uses its own trust metrics such as trust flow and citation flow instead of relying on third parties for data. Further, it has three tabs showing the granular details of summary, backlinks, and anchor text.  

Link Miner

Broken Link Building is a proven strategy that boosts the authority of websites. But finding broken web links on niche-relevant websites and connecting with their owners can be a painful task. Luckily, the Link Miner extension helps you with the technique. The simple tool enables you to conduct page analysis and execute Broken Link Building. It crawls a webpage and marks broken links only at the click of a button.

BuzzSumo

SEO tasks also involve checking the performance of the campaigns on social media platforms. BuzzSumo is an extension you can use to evaluate your top-performing content on social media. You can also track the number of social shares for your content pieces with this reliable tool. 

Ahrefs SEO Toolbar

With Ahrefs SEO toolbar, you can get a comprehensive overview of factors like backlinks, keywords, and ranking profiles. It also offers detailed information about web pages, with metrics like title and description, header and social tags, word count, canonical URL, and more. You can get the statistics about high-ranking results effortlessly.

SEO Pro

Another chrome extension you must install is SEO Pro, which enables you to evaluate multiple elements of your website. These include title and meta description length, structured data, URLs, images with or without Alt tags, redirects, HTTP status code, and more. Besides facilitating the analysis of internal and external links, the extension highlights no-follow links. You can use it to perform technical SEO audits and pick issues related to interlinking and indexation.

SEOStack

Another must-have Chrome extension all SEO professionals should use is SEOStack. Essentially, it is a keyword research tool that generates thousands of ideas from a primary keyword. It does so by gathering suggestions from reliable online sources such as Google, Bing, Yahoo, Youtube, and Amazon.

Hunter

Hunter is more of an outreach tool, and it can ease this complicated task effectively. It enables you to find the contact information of niche-relevant bloggers and website owners directly from your browser. You can get the email addresses related to a domain, so professional conversations become a breeze.

Scraper

Scraper is a data mining extension that offers relevant information to empower online research and other SEO initiatives. By installing this extension, you only need to click a website URL to get a comprehensive list of similar websites. You can even export this list to a spreadsheet for subsequent use. 

This comprehensive list of SEO extensions can cover diverse needs for SEO professionals. You can take a selective approach and start with a few of them. Of course, you can add more eventually. These extensions help simplify and speed up your daily tasks in a few clicks, so they are worth trying. But make sure you are comfortable with them and actually need them.

Automatic Backlink Checker

Since link building is an integral function of SEO, having a backlink checker at hand is beneficial. The automatic backlink checker extension accelerates the link-building task by helping you identify the status of the backlinks in a website. You can check whether they are do-follow or no-follow. The best part about this extension is that it lets you save loads of time, and you can use it for more result-oriented practices.

Google Analytics URL Builder

Google analysis URL builder

No SEO professional can imagine working without Google Analytics (GA), the indispensable tool that helps with tracking website traffic. You can go the extra mile with its URL Builder extension. A useful add-on, it quickly tags the URLs you wish to track in your Google Analytics campaigns. So daily traffic monitoring becomes a breeze with this simple yet powerful Chrome extension. 

You can rely on this list of SEO extensions to cover your needs and simplify your work. Experts recommend starting small with only a few of them. You may adopt more down the line. Starting small with the extensions you actually require keeps you comfortable. Moreover, you can make the most of the ones you use.

Looking for a mind-blowing link building strategy?

Buy Backlinks in 2022, Link Building Pricing Guide & Hacks

Inter Linking

Should You Buy Backlinks in 2022? Link Building Pricing Guide

Inter Linking
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As you start to build your SEO strategy, you’ll almost certainly encounter the concept of buying links. There are lots of people talking about this concept. On one side, you’ll hear it’s a horrible idea that will destroy your brand. On the other, it’s a great idea that you should focus on exclusively.

What’s the truth?

The good news is, there’s a middle ground. It’s possible to engage in thoughtful link buying while still focusing on your business as a whole. 

Officially, Google only wants you to engage in “natural” link building. To avoid businesses buying low-quality links in bulk, it regularly checks the quality of the links you receive. However, the truth is that everyone buys links from time to time — it’s crucial to getting your business out there. 

How can you avoid getting on Google’s bad side? How can you still manage your company’s outreach while you do it? Read on to find out. 

What’s the Difference Between Paid Link Building and Natural Link Building?

There are two main types of link building. That may sound simple, but the processes can still be confusing. Let’s take a look at the differences below, so you can approach link building prepared.

Natural Link Building

Natural link building is when companies offer links for your website without any research on your part. For example, imagine someone’s writing an article about travel agencies. They may link to Travelocity in their article because it’s an agency they know about. That’s natural link building.

This is the type of link building that Google wants you to engage in. When you create high-quality content, you’ll get your name out there. Then, people are more likely to link naturally to your business.

What’s the problem with natural link building? Mainly, it’s that natural link building rarely happens if you’re not already well-established. Especially when you’re first growing your business, you may need to invest in paid link building.

Paid Link Building

Paid link building, on the other hand, is when you pay a company to place your link in their content. Some bloggers will write content for you. On the flipside, many companies write their own content with a link, then submit that to a blogger for a price.

Isn’t paid link building something Google dissuades companies from? Well, yes and no. While it’s technically against Google’s TOS, the real truth is that Google doesn’t like it when you manipulate the SEO algorithm. So what’s a clever workaround? 

High quality content. Google can’t tell the difference between a paid link and a natural link, so long as the content is high quality. 

It’s common to pay for links to some extent. If you’re just starting out as a business, you may find this practice not only helpful, but actually necessary. It can kick-start your SEO standing, even if it’s just a few links.

Why Should You Consider Buying Backlinks?

Many companies purchase backlinks, and for good reason. These 3 driving points have made the process very attractive:

Time-Saving

Starting from scratch in the online market is both uncertain and time-consuming. As such, many companies purchase backlinks because it saves time. 

Since link building is only one part of creating a successful internet presence, many business owners can’t wait for it to happen naturally. Purchasing backlinks can give you a leg up on other business owners who are just waiting for natural link building to take place. 

A link building strategy also takes time. It may draw your time and energy away from tasks like producing content of your own, refining your products, or strengthening your social media presence. 

Built-In Audience

Purchasing backlinks on a well-established site means you have a built-in audience. As such, more eyes are on your content and more people are clicking through to find out more. 

Not only does this cause Google to reward you with a higher ranking. It helps your business in a more direct way. If your links are found on the right sites, you could take home a chunk of that site’s following. 

A Variety of Options

There are more options for buying links than ever before. You can find the perfect option for your budgetary needs, your company size, and your ideal audience. 

Purchasing backlinks isn’t about buying from a shady, fake blog. It’s about offering a blogger money to create quality content that advertises your website.

The Do’s and Don'ts of Buying Backlinks

When you’re purchasing backlinks, be sure to observe these rules. They can help you avoid pitfalls and make the most of your bought links.

DO:

  • Purchase backlinks on authoritative and relevant sites
  • Reach out directly to content creators
  • Ensure all your content is high-quality and relevant
  • Advertise with creators whose audiences overlap with yours

DON’T:

  • Prioritize quantity over quality
  • Post comments inquiring about backlinks
  • Blindly trust a company’s quality
  • Utilize backlinks as your solitary outreach program

Link Building Pricing: What Does It Cost?

Link building is a service that no digital campaign can survive without. But understanding good value for money for link building would require some effort. So what would you consider a fair deal when it comes to the pricing of link building services? Well, there isn’t a straightforward answer to this one. So we will explain certain factors to determine an optimal price point for link building.

So what’s a standard link building pricing scale?

Surprisingly, you can expect the price of link building to vary a lot, in a range between $100 – $20,000 per month, based on the quality and volume you are looking for. The range would probably confuse you. But the best way to figure out the costs for link building in the long term is by determining a price point per link.

Understanding the DR and DA dependent pricing model

While cost per link is one model you can check, you may find several vendors and agencies using DR (domain rating) or DA (domain authority) as the key parameters for pricing the service. We can’t call this one a perfect system, because these scores are third-party metrics that do not give an accurate assessment of the true quality of a website. However, these scores are widely used as a benchmark system to measure the quality of a website, apart from other factors such as organic traffic.

The link building prices under this system may fall in $80 – $600 + range, depending on quality.

Case Studies on Link Costs

Being a link building agency that makes money for delivering this service to the clients, I think it makes sense to showcase some case studies to see how fair and average pricing can be estimated for link building.

1. Ahrefs connected with nearly 700 sites to see what bloggers and site owners were charging to place links for the clients. Using those numbers, they calculated that the average cost of a backlink from a site is $361.44 . Read More

2. Siege Media, a leading content marketing company, suggests that the average long term price per link should be around $500. read more 

The difference between In-House and Agency Pricing

A serious link building initiative with a dedicated in-house professional is a full time job. You can expect the process to take a lot of time because it involves much work, from developing prospect lists to approaching them with targeted outreach and nurturing every opportunity available.

In-house link building

Speaking about in-house costs, hiring an experienced SEO professional in major cities across USA or UK would cost you around $4,000 per month, which adds up to a good $50,000 per year. You will also need a manager to supervise the link building professionals throughout. Further, you can add up the cost of paid links every month, in addition to the cost of content creation for link building with guest posts. There is also some essential software you will need, such as Ahrefs for several link building tasks and Pitchbox for outreach. So you can well imagine how much it would add up to!

On the flip side, there are also some great things about in-house link building. There’s the advantage of complete control on your own outreach team. Moreover, it gets easy to align your content initiative seamlessly with the outreach and link building efforts. 

Time is surely a concern, but if you’re serious, you can manage it pretty well.

There are large companies with large content teams that are managing it really well. They’ve mastered the content and link building combo to earn valuable traffic and they’ve also created a team that works in perfect tandem.

Agency link building

For agency costs, everything boils down to who you hire for the job….

As we’ve already talked about the pricing models and range for link building, we’ll focus on deciding the agency to hire.

Top-tier content marketing agencies that offer an end-to-end service may charge anywhere from $5,000 – $20,000 per campaign, particularly the ones based in major cities like New York. If you calculate the average cost per link cost, it will come in the $500 – $1500 range.

Conversely, you can connect with link building specialists like us that charge far less. What’s more, you can get major price differences with increase in link volume.

There are also agencies that wouldn’t give you much analysis or insight on your website. They work on a price per link model, while offering guest posts for a fixed price. If you want to check the leading players in this space, a quick Google search for “guest post service” will suffice.

How Much Does Link Building Cost At OutreachMonks?

Since we have clarity on exactly what we charge and how we do it, we can start with our own pricing directly. But you need not worry as we will tell you about the averages as well, so just keep reading on.

There are two pricing models for our clients, both white label clients and direct clients, with a tailored approach to match their needs and expectations perfectly.

Price-Per-Link Link Building Services

Check out our la carte services, typically apt for resellers. These include four link building tactics:

Now let’s explain these in detail!

Guest Posting & Blogger Outreach

Essentially, guest posting and blogger outreach are the same. We provide both because we understand how people search for them (in terms of search keywords). 

Our per-link pricing for Blogger Outreach and Guest Posting ranges from $59 to $419 per link.

You can secure some pricing discounts by ordering 30+ or 50+ links in a single order.

Pricing as per DA range
Pricing as per monthly traffic

Affiliate marketers and local businesses go after our niche edits service. For this service, our costing starts at $69 per link placement. This service focuses on securing relevant, quality link placement opportunities on websites we already have a relationship with.

 

How Much Does OutreachMonks’s Link Building Packages Cost?

We offer pre-designed fully-managed link building packages starts at $549 per month. We structure our monthly pricing on the basis of your requirements with the aim to bring a successful outcome. Our monthly plans are just right for the clients looking for a fully-managed link building solution.

How Much is Outreach Monks’s Custom Link Building?

Our custom link-building campaigns start at $1500 per month. You can expect to spend around $5000 per month for a standard campaign. 

The number of backlinks we secure for this budget depends on your goals and resources. Typically, our custom link building plans are billed hourly, but we also offer hybrid pricing in some instances.

For example, the client may need both research and planning and blogger outreach as the elements of your overall strategy. In that case, we can give a mix of pricing, with per-link pricing for the blogger outreach links and hourly billing model for the rest. 

To know which would work for you, booking a consultation would be the best way to start. We would want to know your business better and help you weigh your options.

More Frequently Asked Questions

What Are Backlinks?

Backlinks also referred to as “inbound links” are links from one site to a page on another. These are seen as votes for a page, and multiple backlinks tend to boost the search engine ranking of a page. 

Why Are Backlinks Important?

Consider backlinks as votes which indicate that the content on your site is useful, credible, and valuable. Your site ranking goes up as you have more votes (backlinks) from other websites. 

What Types of Backlinks are Valuable?

Obviously, backlinks are not created equal, and the high-quality ones are more valuable. So you must focus on creating high-quality links if you want your web pages and site to secure higher rankings in the SERPs. 

My backlinks are decreasing. What should I do?

Losing some links over time is normal. It is vital to understand that link acquisition is an ongoing activity rather than a one-time event. You must keep acquiring new backlinks to cover the ones lost. While you do it, prioritize quality over numbers. 

I cannot see my backlinks in Google Search Console, Ahrefs, etc. Why?

You can see only a sample of your link profile Google Search Console. Similarly, you cannot expect a comprehensive view with third-party tools like Ahrefs. You will see only a percentage of your entire link profile with them. 

Can I Get Any Backlink?

Yes, you can easily acquire backlinks, but everything boils down to getting the right ones. Look for the best opportunities, which you can do by analyzing data and picking the relevant ones only. Look for backlinks from websites that:

  • Are from the same niche, which makes them relevant
  • Are from a non-spammy site
  • Have a high domain authority score 

What are Follow and No Follow Backlinks?

By default, every backlink on a site is a ‘follow’ link, which means that it is passing the authority to the linked website. However, some sites set ‘no follow’ for their backlinks so that the website authority is not shared with others. 

Are Fiverr backlinks good?

Fiverr isn’t a great opportunity for acquiring links, so you should avoid buying them from this source. 

Are NoFollow backlinks good?

You cannot expect many benefits from NoFollow backlinks because they do not pass PageRank. They have no value from an SEO perspective, though you may get referral traffic or sales from them.

How many backlinks per day are safe?

Link velocity matters only when you build artificial backlinks. As long as you are getting them through outreach and content promotion, the daily numbers hardly matter. 

What is a Backlink Profile?

A backlink profile is essentially your website’s backlink portfolio built over time. Creating a backlink profile helps you in several ways. It offers an insight into the sites linked to your website. You can use it to find new traffic and exposure opportunities and pinpoint spammy links from irrelevant sources. You can easily purge such links with Google’s free disavow tool. 

What is the Penguin Algorithm?

Google keeps evolving its search algorithms that guide the ranking system for websites. The Penguin algorithm plays a key role in picking sites that use manipulative linking schemes and penalizing them. The algorithm came in 2012 and has come a long way since then, with many updates and improvements, before it became a part of the Core Algorithm in 2017. 

How Do I Acquire A Backlink To My Website?

While backlinks are acquired naturally over time as other sites link with your site, you can build them with some legitimate practices. These include:

  • Posting guest posts on relevant sites
  • Creating infographics
  • Reaching out to influencers
  • Reclaiming broken links

What’s a Toxic Backlink?

If having high-quality backlinks can benefit your websites, the wrong ones can be toxic enough to harm your rankings. These unnatural links come from low-quality or suspicious sites. Also, they may be manipulative and built using black-hat practices. You should steer clear of toxic links because they can do more harm than good in the long term.  

How to Remove Toxic Backlinks?

A backlink audit is an activity that gets you on track for improving your SEO strategy. It enables you to identify the toxic links that have the potential to harm your rankings or get your site penalized. Even as you may get rid of toxic links, some may still remain at the end of the cycle. You can go the extra mile by taking measures to improve your online reputation after eliminating as many toxic links as possible.

Conclusion

Everyone knows how vital link building is in SEO. It is, however, a major investment for any business and can cost a considerable sum.

So, before you go ahead with paid link building, it is important to create an action plan which could include deciding upon the pages and keywords you want to target, creating a prioritized list and researching the competitors. Remember, not all backlinks are equal. Always check that the backlinks you purchase directly benefit your website. After all, that’s why you’re purchasing them, right?

Even though Google often frowns on purchasing backlinks, there is a compromise to be found. So long as you don’t buy links with a desire to manipulate the Google algorithm, everyone wins. 

Hence, it would be safe to say that buying backlinks, undoubtedly is highly beneficial if you adhere to a thorough link selection process and criteria. Thoughtful link building leaves no room for distinguishing between a paid or natural link.

Outrank your Competition

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Common Link-Building Mistakes SEO Practitioners Must Avoid In 2022

Link Building

Common Link-Building Mistakes SEO Practitioners Must Avoid In 2022​

Link Building
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Link-building is an incredibly effective tactic to improve search engine rankings. It helps search engine crawlers to discover new web pages, gain organic referral traffic and improve the website’s visibility. When combined with a technical SEO foundation, valuable content, and user experience, businesses can elevate their chances of ranking higher on SERPs. 

Despite the numerous benefits of link-building, it is not an easy strategy to implement. Nearly 65% of SEO Practitioners affirm that link-building is one of the most challenging strategies. Additionally, 36% of the businesses said they have to hire a link-building agency to get the desired results. 

Yet, some businesses receive zero to no results. It’s because, in link-building, even the slightest mistake can lead to the loss of golden opportunities. That’s why it is essential that SEO practitioners, especially in-house SEO pros, get acquainted with the following link-building mistakes and avoid them at all costs. 

Mistake1: Focusing On Quantity Than Quality

Quality content is the key ingredient of link-building success. Quality content is not merely limited to formatting, readability, or correct use of grammar. Instead, long-form content that provides valuable and new information to the readers will help make SEO planning thrive. 

However, it is noteworthy that writers need not add just any piece of information to increase the content length. Instead, they must pay attention to the most useful or necessary data that the reader must not miss out on. It will also make it easier to infuse links in the articles in an editorial way. 

What’s The Solution?

Always audit the content and remove irrelevant or unappealing information. Focus on niche-relevant, authentic, and engaging content to elevate the quality of articles. Adding infographics or alt text will also help improve the content. 

Mistake 2: Not Paying Attention To On-Page SEO And Search Intent

Search intent or user intent is the query or thought that a user searches on Google or any other search engine. For instance, a person interested in digital marketing may want to know “How to rank higher on SERPs?” or “What is link-building?”. These questions are actually the search intent of the user. The websites that do not consider search intent or repair their on-page SEO do not necessarily get quality backlinks for the long term. 

Bear in mind that the primary objective of Google is to satisfy the search intent. So, it should also be one of the primary goals of SEO professionals. 

What’s The Solution?

Consult competitor and industry analysis before formulating the link-building strategy. It will help understand the target audience’s tastes and preferences. Thus, businesses can modify their content strategy accordingly. 

Also, focus on improving the on-page SEO along with the link-building strategies to get effective results. Try to establish expertise in the industry or subject matter using a powerful content strategy. It will help Google learn about the company’s services. 

Mistake 3: Obsessing Over Third-Party Link Metric

Indeed, third-party tools and software can help professionals learn and understand the SEO value of backlinks, keyword ranking, traffic value, and more. However, depending solely on such tools may lead to: 

  • Insufficient subjective evaluation.
  • Limited opportunities. 
  • Development of lopsided link profile. 

What’s The Solution?

SEO practitioners need to understand that it is not possible to convert link prospects at 100 percent. Third-party link metrics change or update over time. Thus, obsessing over them might not offer favorable results all the time. 

For instance, it might not always be feasible if an agency wants to connect with high-DA (Domain Authority) websites for backlinks. The site with high DA today might have low DA tomorrow and vice versa. That’s why it is essential to connect with sites that focus on quality and help plant seeds of growth. 

Mistake 4: Neglecting Creating Topical Content

The topic content is a term that has been coined with SEO in the last few years. It means the timely delivery of the relevant content related to the current business, industry, or marketing scenario. This type of content is “Of-the-moment” and highly searchable information. Thus, it helps drive organic traffic and improve the site’s ranking. 

For instance, posting about Gift and proposal ideas during Valentine’s week is topical content. However, posting topical and relevant content is not enough. There are already thousands of blogs that provide similar information; thus, not succeeding in earning links. SEO practitioners need to provide out-of-the-box and surprising content to get the desired results. Continuing the above example, for valentine’s week, you can provide information about “How Couples Can Practice Their Love Language?” It will be something that couples might be interested in learning to improve their relationship. 

What’s The Solution? 

Know that the internet is filled with countless informative guides. So, SEO pros need to pay attention to the topics that are important but not covered widely. Present the information in a form that is easy to understand and holds its value. The use of pictures or infographics can also help make the content engaging. 

Furthermore, topical and informative content will give an instant push to become a hit and provide quality backlinks. Learn what’s happening around the world and infuse useful information in the content. 

Mistake 5: Poor Blogger Outreach

Last but not least, blogger outreach is a crucial pillar of every link-building campaign to help improve brand awareness. Using standard or one-liner personalization is expected by every blogger. It is not necessarily something that’ll encourage them to connect with the brand. Thus, there is the likelihood of intentional avoidance. Not performing well at outreach means not getting quality backlinks, impacting the long-term planning of the campaign. 

What’s The Solution?  

Learning how to grab the attention of bloggers among hundreds of emails is crucial. Here’s how to do it: 

  • Create an impressive subject line:
    • Keep the subject line short, simple, and clear. 
    • Include correct information.
    • Include the desired results.
    • Use proper grammar, punctuation, and spelling. 
  • Create specified email body:
    • Be straightforward with the information or request. 
    • Show the performance instead of merely telling. 
    • Avoid using sales or ambiguous language. 
    • Explain how your content will help them and their target audience. 
  • During follow-ups:
    • Send no more than three emails.
    • Call back to the previous emails. 
    • Understand bloggers are busy and get hundreds of emails, so be patient. 

A Word From Very well 

Quality and consistency are the two key factors that will help drive favorable SEO results. In addition to this, SEO practitioners must pay attention to the changing algorithm and provide valuable content to the target audience. It will make it easier to get quality backlinks and organic traffic to the webpage. 

Looking for a mind-blowing link building strategy?

7 Ahrefs Alternatives To Ace Your SEO Strategy In 2022

ahref alternative tools

7 Ahrefs Alternatives To Ace Your SEO Strategy In 2022​

ahref alternative tools
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Whether you are only an SEO beginner or seasoned digital marketer, you probably worship Ahrefs. The all-in-one software suite has you covered for the A to Z of search engine optimization. It offers a comprehensive toolset for site audits, competitor analysis, keyword research, link building, and rank tracking. There’s hardly anything you cannot do with Ahrefs, so you can rely on it for leading the path to high Google rankings. But you must know that you have legit alternatives with offerings close to Ahrefs features. Some alternatives are paid, while others have free versions. Let us share a list of options that are worth a try.

SEMrush

Semrush

SEMrush is one of the best tools that deserve a try. In fact, it is the closest to Ahrefs. The full-on SEO software suite brings a lot to the table. You can use it for standard keyword research, backlink analytics, traffic analytics, rank tracking, on-page SEO analysis, site audits, and lots more.

SEMrush v/s Ahrefs

Both tools are very similar in terms of features, quality, and pricing. However, most users like Ahrefs better because of its simpler UX. You may expect to struggle a bit to dig into each feature in the case of SEMrush. The tool has a free version, but pricing for the paid one starts at $119.95/ month.

Ubersuggest
ubersuggest

If you want a free tool close to Ahrefs offerings, this one is the best bet. You can use it for keyword research, backlink analysis, and topic research (just like Buzzsumo). You can also generate SEO audit reports with it. The free version is good enough, but you can take a paid plan for extra features and reports. The tool is ideal for marketers serving multiple clients because it includes unlimited SEO audit reports.

Ubersuggest is a great tool but runs low on features compared to Ahrefs. However, the paid version costs a flat $29/month, which is far lesser than the monthly at $99 you have to shell out for Ahrefs. Professionals requiring a value tool can head for Ubersuggest without second thoughts.

Moz Pro

mozpro

Moz Pro is a pretty impressive SEO tool, but it is not quite as good as Ahrefs and SEMrush. It lacks some key features and seldom offers enhancement. The only one it has brought recently is a  keyword tool called Keyword Explorer. However, it is a good one and generates great long-tail keyword suggestions. 

Moz Pro v/s Ahrefs

Moz compares well with Ahrefs as it works well with backlink checks. It finds links quickly, so you need not worry about the speed. But you have to pay the same $99/month for Moz Pro, even as it does not serve as many features as SEMrush or Ahrefs.

Majestic

Majestic​

Majestic SEO is one of the dated tools but continues to maintain its reputation as a solid one. It mainly focuses on backlink reports, making it ideal for professionals looking for reliable backlink data. But it may not suffice for those who want to manage all their SEO tasks in one place. Also, the UX appears outdated, and its backend is tricky for an average user.

Majestic v/s Ahrefs

Majestic SEO makes a good alternative when it comes to pure backlink data. But it loses on other fronts such as key features, UX, and customer support. Majestic is only a pure link-building tool, so you will probably not want to pay $50/month for it. However, it can be of good value to professionals who care only about backlinks.

Monitor Backlinks

Monitor Backlinks

Next on this list is Monitor Backlinks, which offers plenty of useful features, such as a disavow tool. However, you may not find it really unique because it only gets data from Moz and Majestic. Except for a few bells and whistles, it is pretty ordinary.

Monitor Backlinks v/s Ahrefs

There isn’t much comparison between the two because Ahrefs provides 10k rows of backlink data, which is far more than a meager 4k by Monitor Backlinks. Moreover, the latter does not have a keyword tool, domain comparisons, competitor analysis feature, organic traffic reporting, and several more features. It has a free trial, so you can check and decide for yourself. Pricing is the only plus as it starts at $18.00 per month.

Mangools

Mangools

Mangools differs from a typical SEO software suite as it brings five completely different tools. These are KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler. The tools are disparate, so it gets confusing for the user. Although the toolset is pretty solid, they do not just feel stitched together.

Mangools v/s Ahrefs

Most SEO professionals wouldn’t even consider Mongools an alternative because it offers far fewer features. Although you have to pay half the price, the tradeoff isn’t worthwhile. So choose it only if you are super tight on the budget.

BuzzSumo

BuzzSumo

You may feel surprised that BuzzSumo even makes it to the list because it is a content marketing tool rather than an SEO suite. But it is here because SEO and content marketing overlap. In fact, you get a few SEO-focused features along with powerful content tools, a winning mix to get your site to the top of search rankings.

Buzzsumo v/s Ahrefs

While Ahrefs and BuzzSumo are different tools, each has its strengths and weaknesses.  BuzzSumo misses out on several key SEO features, and Ahrefs does not have content-focused features. Yet there is some overlap between them as both enable you to identify content with hefty social media shares. The choice between the two actually depends on your focus area. Even better, you can add both to your portfolio if you have a budget for them. The starting price is the same for both tools. 

Conclusion

There isn’t a dearth of SEO tools out there, so you can think beyond only Ahrefs. Now that you have this list of Ahrefs alternatives, you can compare the options with their pros and cons, features, and pricing. Consider your needs, goals, and budgets to pick the ideal one. You may try the free versions and settle for the ones you find helpful.

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