We are living in a digital age. From education to shopping, every aspect of our lives is affected by the internet. Imagine living without the internet or your mobile device for a day (you can’t, I bet)!

E-commerce is no exception to that. A report from Statista says that by 2024, almost 20% of global sales will be e-commerce-based.

As 2024 approaches, it’s time to look at the eCommerce SEO tools that will help you stay ahead of the curve, driving traffic and sales to your online store.

This guide provides an in-depth look at 20 essential tools tailored for your success.

Understanding SEO for eCommerce

Before getting into the best SEO tools for eCommerce, let’s understand SEO for eCommerce.

SEO for eCommerce isn’t just about getting more visitors; it’s about attracting the right visitors who are ready to buy. 

Understanding how to optimize your online store, from product descriptions to site structure, is crucial. With the right SEO strategy, you can increase your visibility, outrank competitors, and significantly boost conversions.

20 Best Ecommerce SEO Tools

There are plenty of free and paid tools available today. Here is a list curated by Outreach Monks for you. This comprehensive list contains: “on-page SEO tools,” “competitor tracking tools,” and  “b2b SEO tools”. So, let’s get started:

1. Ahrefs

As a frontrunner in the SEO tool space, Ahrefs is renowned for its comprehensive data and user-friendly interface. It’s the go-to tool for marketers seeking to boost their site’s performance and outmaneuver the competition.

Use it for:

Ahrefs is a powerhouse in the SEO world, ideal for tasks ranging from competitor analysis to keyword research. You can leverage this tool to track your rankings, analyze your competitors’ backlink strategies, and gain insights into the keywords they’re ranking for.

Features and Benefits:

• Backlink Analysis: Ahrefs boasts one of the largest backlink indexes in the SEO world, allowing you to see where your competitors are getting their links from and how you can replicate their strategies.
• Keyword Research: Discover keyword ideas based on search volume, keyword difficulty, and ranking potential. This helps in identifying keywords that can drive targeted traffic to your eCommerce site.
• Site Audit: Ahrefs can crawl your website and highlight a range of SEO issues to fix, from broken links to content quality issues, ensuring your site is optimized for search engines.
• Content Explorer: This feature provides insights into the most popular content within your niche, helping you understand what resonates with your audience.

Free or Paid:

Ahrefs offers several pricing plans as of 2024, tailored for different user needs:

• Lite Plan ($99/month): Suitable for small businesses and hobby projects. Includes SEO Dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Competitive Analysis, and other essential features.
• Standard Plan ($199/month): Ideal for freelance SEOs and marketing consultants. Offers additional features such as more in-depth Site Explorer data, Content Explorer, Batch Analysis, SERP updates, and more.
• Advanced Plan ($399/month): Designed for lean in-house marketing teams. Includes all Standard features plus extras like Looker Studio, Web Explorer, and AI Content Grader.
• Enterprise Plan ($999/month): Best for agencies and enterprises, offering advanced features such as pay by invoice, access management, audit log, API, SSO, and more.

Each plan has different allowances for users, credits, projects, historical data, and data export limits. Additional users and credits are available for an extra charge.

For the most detailed and current information, please visit Ahrefs Pricing.

2. Attracta

Attracta is a powerful and user-friendly SEO tool designed to help website owners improve their site’s visibility and organic search rankings. It offers a range of features, from sitemap submissions to SEO health checks, catering to the needs of businesses aiming to increase their online presence efficiently and effectively.

Use it for:

• Sitemap Submissions: Automatically submit your website’s sitemap to major search engines, ensuring your site is indexed and visible.
• SEO Health Checks: Conduct regular scans of your website to identify and rectify common SEO issues that could be hindering your search ranking.
• Blacklist Monitoring: Keep your website’s reputation intact by staying informed of any blacklists that might impact your site’s SEO.
• Link Building: Utilize Attracta’s tools to create and manage a robust backlink profile for your website.

Features and Benefits:

• Comprehensive Sitemap Submission: Attracta makes it easy to submit your sitemaps to major search engines, increasing the likelihood of your site being found and indexed.
• Actionable SEO Tips: Receive tailored advice on improving your website’s SEO, from content optimization to structural enhancements.
• Automatic Health Checks: Regularly monitor your site’s SEO health with automated checks and receive suggestions for improvement.
• Quality Link Building tools: Access a suite of tools aimed at building and managing a healthy and effective backlink profile.
• Blacklist Monitoring: Get alerts if your website is placed on any blacklists, allowing you to take quick action to protect your site’s ranking.

Free or Paid:

Attracta offers three main SEO management plans:

• Basic Plan ($99/month): This plan includes a professional SEO audit for one page, optimization for three keywords, creation of three monthly authority sites, and building of 50 DA25+ article links each month. It does not include a syndicated press release.
• Standard Plan ($249/month): The most popular option, offering an SEO audit for two pages, optimization for six keywords, creation of six monthly authority sites, and building of 100 DA25+ article links each month. However, it does not come with a syndicated press release.
• Premium Plan ($549/month): The highest tier, originally priced at $599 per month, includes an SEO audit for three pages, optimization for nine keywords, creation of 15 monthly authority sites, and 200 DA25+ article links built each month. This plan also features a press release syndicated to over 500 news outlets.

All plans include keyword analysis and optimization, content review, monthly link building, article posts, authority site articles, and monthly ranking reports, along with a dedicated U.S.-based account team.

For more detailed information, please visit Attracta’s Professional SEO Management.

3. Bing Webmaster Tools

Bing Webmaster Tools might be less talked about, but it’s a gem for those targeting a diverse audience. It provides unique insights and optimization suggestions tailored to Bing, the second-largest search engine.

Use it for:

Monitoring your site’s performance on Bing, understanding search traffic, and optimizing your website for organic search results. It’s particularly useful for tapping into audiences that prefer Bing over other search engines.

Features and Benefits:

• SEO Reports: Regular reports that give you insights into how you can improve your website.
• Keyword Research: Find new keyword opportunities and track how keywords perform on Bing.
• Site Scanning: Identify and fix common issues that can affect your site’s performance.

Free or Paid:

Bing Webmaster Tools is free to use, making it a great addition to any SEO toolkit.

4. Google Analytics

As the cornerstone of web analytics, Google Analytics offers unparalleled insights into your website’s performance. It’s a robust, free tool that helps you understand your audience, gauge site traffic, and enhance your marketing strategies, making it indispensable for businesses of all sizes.

Use it for:

Google Analytics is used for tracking and analyzing website traffic. You can identify the sources of your traffic, understand user behavior, track conversions, and get detailed reports on various metrics such as page views, bounce rate, and average session duration. This information is crucial for making informed SEO and marketing strategy decisions.

Features and Benefits:

• User Insights: Understand your audience with demographics, interests, and geography to tailor your content and marketing strategies.
• Traffic Source Analysis: Discover where your visitors are coming from, whether it’s search engines, social media, or direct visits.
• Real-Time Data: View what’s happening on your site in real time, including active users and their on-site actions.
• Custom Reports: Create reports that matter to you, focusing on your specific goals and metrics.
• Integration: Seamlessly integrates with other Google services like Google Ads and Google Search Console for a comprehensive view of your online presence.

Free or Paid:

Google Analytics is free for its standard version, which is robust enough for most small to medium-sized businesses. A premium version, Google Analytics 360, is available for enterprise users with advanced needs and includes additional features and support.

5. Google Keyword Planner

Google Keyword Planner is a fundamental tool for anyone diving into SEO or PPC campaigns. It helps you discover keywords related to your business and see estimates of the searches they receive and the cost to target them. It’s an essential first step in any keyword research and campaign planning.

Use it for:

Use Google Keyword Planner to research keywords for your SEO strategies and pay-per-click campaigns. It helps you find the right terms to target, understand keyword trends, and plan your content or ads around what people are searching for. It’s particularly useful for finding local keyword data and seasonal trends.

Features and Benefits:

• Keyword Discovery: Find keyword ideas based on terms that are relevant to your product or service, your landing page, or different product categories.
• Search Volume and Forecasts: Get historical metrics like search volume and predict the future performance of a list of keywords.
• Cost Estimates: See estimated bids and plan your advertising budget with cost-per-click data for your chosen keywords.
• Competitive Data: Understand the level of competition for your selected keywords and see how other advertisers are performing.

Free or Paid:

Google Keyword Planner is a free tool offered within the Google Ads platform. You need to set up a Google Ads account to use it, but you don’t necessarily have to run an ad campaign.

6. Google PageSpeed Insights

Google PageSpeed Insights is a vital tool for anyone looking to enhance their website’s performance. It provides valuable insights into how your site loads and offers actionable recommendations for improving speed and user experience, which are crucial factors in SEO rankings and user retention.

Use it for:

Use Google PageSpeed Insights to analyze the content of a web page, then generate suggestions to make that page faster. It provides both mobile and desktop performance scores, reflecting how a user experiences your site. These insights help you prioritize areas for improvement.

Features and Benefits:

• Performance Scoring: Understand your page’s performance with a simple score out of 100.
• Detailed Reports: Get specific recommendations for improving your website’s speed on both mobile and desktop.
• User Experience Metrics: Learn about critical user-centric metrics like First Contentful Paint (FCP) and Time to Interactive (TTI).
• Historical Data Comparison: Track performance over time and measure the impact of your optimizations.

Free or Paid:

Google PageSpeed Insights is completely free to use, making it an accessible tool for businesses of all sizes looking to improve their site’s performance.

7. Google Search Console

Google Search Console is an indispensable tool for understanding and improving your website’s presence in Google search results. It helps you monitor, maintain, and troubleshoot your site’s presence, ensuring maximum visibility and performance in Google Search.

Use it for:

Google Search Console allows you to submit sitemaps, monitor your site’s performance in search results, view the search queries that bring users to your site, and check your site for any crawl errors or security issues. It’s a comprehensive tool for maintaining the health and visibility of your site.

Features and Benefits:

• Search Performance Analysis: See how often your site appears in Google Search, which queries show your site, and how often searchers click through for those queries.
• Alerts and Error Reports: Receive alerts when Google encounters indexing, spam, or other issues on your site.
• URL Inspection: View detailed crawl, index, and serving information about your pages directly from the Google index.
• Enhancements: Track how your pages perform in terms of speed, usability, and other factors.

Free or Paid:

Google Search Console is free, providing a powerful set of tools for website owners and SEO professionals without any cost.

8. Google Trends

Google Trends is an often underutilized but powerful tool for anyone looking to tap into market trends and interests. It allows you to see the relative search popularity of topics over time and by region, helping you understand public interest and seasonality in search behavior.

Use it for:

Google Trends can be used for market research, finding trending topics, understanding customer interest, and refining your SEO and content strategies. It’s particularly useful for identifying spikes in search terms related to your business, allowing you to capitalize on trending topics.

Features and Benefits:

• Trend Discovery: Find out what the world is searching for and how interest in topics changes over time.
• Regional Insights: See how interest varies across different regions, countries, or cities.
• Related Topics and Queries: Discover related topics and queries to broaden your content and SEO strategy.
• Comparison Tool: Compare multiple terms or topics to see relative popularity or seasonality.

Free or Paid:

Google Trends is a free tool that offers valuable insights without any cost, making it accessible to all businesses and marketers.

9. Helium10

Helium10 is a comprehensive suite of SEO tools designed specifically for Amazon sellers, offering everything needed to find high-ranking keywords, optimize listings, and spy on competitors. It’s a go-to resource for anyone looking to drive sales and succeed in the competitive Amazon marketplace.

Use it for:

Use Helium10 for in-depth keyword research, product research, listing optimization, and ongoing maintenance of your Amazon store. It’s also great for tracking your rankings and protecting your brand from fraud.

Features and Benefits:

• Product Research: Find profitable products and uncover market trends.
• Keyword Research: Discover high-ranking keywords for your listings.
• Listing Optimization: Craft compelling product descriptions and titles.
• Fraud Protection: Get alerts for suspicious activity on your listings.
• Market Analytics: Access comprehensive market data to stay ahead of the competition.

Free or Paid:

Helium 10 offers a range of pricing plans for its suite of tools designed to meet different needs and budgets. Here’s a concise summary of their main plans:

• Free Plan: Offers limited access to most tools for beginners to start with Amazon selling and product research.
• Starter Plan ($39/month): Tailored for new sellers, includes basic tools for product research and Amazon selling.
• Platinum Plan ($99/month): Suitable for growing Amazon businesses, offering a comprehensive set of tools for product research, SEO, and marketing.
• Diamond Plan ($249/month): Designed for advanced sellers and small teams, including multi-user login and expanded tool limits.
• Elite Plan ($399/month): Aimed at larger businesses and agencies, offering the highest limits and exclusive access to expert training and webinars.

Each plan varies in the number of tools, features, and usage limits available. For the most up-to-date details on each plan, including specific features and limits, please visit Helium 10’s Pricing Page.

10. Help A Reporter Out (HARO)

Help A Reporter Out (HARO) is an invaluable resource for marketers and SEO specialists looking to get high-quality backlinks and press coverage. It connects journalists and bloggers with relevant expert sources to meet the fast-paced demands of news and articles, offering opportunities for significant media exposure.

Use it for:

Use HARO to position yourself or your business as an authority in your industry by responding to media queries. It’s an effective way to earn quality backlinks, enhance your SEO, and gain significant exposure in various media outlets.

Features and Benefits:

• Media Opportunities: Access to a wide range of queries from journalists and content creators.
• Exposure: Chance to get featured in reputable publications and media outlets.
• Authority Building: Enhance your brand’s credibility and authority by being quoted as an expert.
• Networking: Connect with journalists and content creators in your industry.

Free or Paid:

HARO offers both free and paid subscriptions, with paid plans offering more features and early access to queries.

11. KWFinder

KWFinder is a user-friendly keyword research tool that focuses on finding long-tail keywords with low SEO difficulty. It’s favored for its straightforward interface and accurate keyword data, making it an excellent tool for both SEO beginners and experienced marketers.

Use it for:

KWFinder is used for discovering hidden long-tail keywords, understanding keyword difficulty, and getting insights into the search volume and trends. It’s also useful for competitor keyword analysis and local keyword research.

Features and Benefits:

• Long-Tail Keyword Discovery: Find long-tail keywords that are easier to rank for.
• SEO Difficulty Indicator: Understand how hard it would be to rank for specific keywords.
• Competitor Analysis: See what keywords competitors are ranking for.
• Local Keyword Research: Get keyword data specific to any location.

Free or Paid:

Mangools offers four plans for KWFinder and their suite of tools:

• Mangools Entry: Priced at approximately $19.90/month (billed annually), suitable for beginners with basic keyword research needs.
• Mangools Basic: Around $29.90/month (annual billing), offering more keyword lookups and other features, suitable for regular users.
• Mangools Premium: Priced at about $44.90/month (annual billing), includes unlimited keyword suggestions and more lookups, ideal for advanced users.
• Mangools Agency: Approximately $89.90/month (billed annually), the most extensive plan, designed for agencies and professionals requiring higher limits.

Each plan differs in limits for keyword lookups, tracked keywords, backlink rows, and site lookups, along with the number of extra seats available. For detailed information on these plans, visit Mangools Plans & Pricing.

12. Merkle

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company that provides a wide range of marketing solutions. While not a tool in itself, it’s a resourceful agency that offers tools and strategies for SEO, analytics, and digital marketing.

Use it for:

Turn to Merkle for expert SEO services, marketing strategies, and data analytics solutions. They offer a suite of tools and services to enhance your online presence, drive customer engagement, and increase conversions.

Features and Benefits:

• SEO Services: Comprehensive SEO strategies tailored to your business needs.
• Analytics and Data Insights: Leverage data to make informed marketing decisions.
• Digital Marketing: Integrated marketing solutions across various channels.
• Customer Experience: Improve customer engagement with personalized experiences.

Free or Paid:

As a service-based company, Merkle tailors its pricing based on the specific needs and scale of your project or ongoing services. Merkle’s SERP simulator and Schema Markup Generator are both available at no cost.

13. Moz Pro

Moz Pro is a complete SEO toolset that provides an end-to-end solution from keyword research to link building and site audits. Known for its comprehensive features and user-friendly interface, it’s a preferred choice for businesses looking to increase their online visibility effectively.

Use it for:

Utilize Moz Pro for a wide range of SEO tasks, including tracking rankings, analyzing site issues, researching keywords, and building backlinks. It’s particularly useful for its ability to track your site’s performance over time and compare it against competitors.

Features and Benefits:

• Keyword Explorer: Discover and prioritize the best keywords to target.
• Site Audits: Identify and fix technical SEO issues.
• Rank Tracking: Monitor your site’s rankings on the SERPs.
• Link Explorer: Analyze your backlink profile and uncover link-building opportunities.
• MozBar: A handy Chrome extension for instant metrics on any webpage or SERP.

Free or Paid:

Moz Pro’s pricing structure includes four primary plans:

• Standard Plan: Priced at $79/month (or $70/month when billed annually). It’s tailored for those new to SEO or needing basic tools.
• Medium Plan: Costs $143/month (or $126/month annually), offering ample limits and full keyword research tools access.
• Large Plan: At $239/month (or $210/month annually), it’s ideal for businesses and agencies serious about search.
• Premium Plan: Priced at $479/month (or $422/month annually), suitable for large SEO-focused agencies and marketing teams.

Each plan offers different capabilities in terms of campaigns, keyword rankings, page crawls, and other SEO features. For more detailed information, please visit Moz Pro Pricing.

14. Raven SEO Tools

Raven Tools is a comprehensive suite of SEO tools designed for managing and reporting online marketing campaigns. It combines several functionalities, including site audits, backlink analysis, and competitor research, making it a versatile choice for marketers.

Use it for:

Raven Tools is perfect for SEO audits, keyword research, competitive analysis, and reporting. It’s especially beneficial for agencies and marketers looking 

for a unified platform to track and report on multiple campaigns or websites.

Features and Benefits:

• Site Auditor: Diagnose issues affecting your site’s SEO performance.
• Keyword and Competitor Research: Find keyword opportunities and analyze competitors.
• Backlink Analysis: Track and analyze backlinks for better link-building strategies.
• Comprehensive Reports: Create custom reports for SEO, PPC, social media, and more.

Free or Paid:

Raven SEO Tools offers a range of pricing options:

• Small Biz: $39 per month (or $468 yearly prepaid), includes 2 domains/campaigns, 2 users, and 1,500 position checks.
• Start: $79 per month (or $948 yearly prepaid), offers 20 domains/campaigns, 4 users, and 15,000 position checks.
• Grow: $139 per month (or $1668 yearly prepaid), includes 80 domains/campaigns, 8 users, and 20,000 position checks.
• Thrive: $249 per month (or $2988 yearly prepaid), offers 160 domains/campaigns, 20 users, and 25,000 position checks.
• Lead: $399 per month (or $4788 yearly prepaid), includes 320 domains/campaigns, 40 users, and 30,000 position checks.

Each plan offers different levels of access to Raven’s features, like campaign management, link building, website audits, rank tracking, and more. For detailed information, please visit Raven SEO Tools Pricing.

15. SEMRush

SEMRush is a widely acclaimed SEO tool that offers extensive capabilities across keyword research, competitive analysis, and site audits. It’s a favorite among digital marketers for its in-depth insights and comprehensive reports that guide informed decision-making.

Use it for:

SEMRush excels in providing a detailed analysis of your SEO, PPC, content, and social media activities. It’s used for discovering organic keywords, analyzing backlinks, conducting technical SEO audits, and understanding the strategies of your competitors.

Features and Benefits:

• Keyword Research: Extensive keyword data to guide your SEO and PPC strategies.
• Site Audit: Uncover and fix technical and on-page SEO issues.
• Competitive Intelligence: Gain insights into your competitors’ strategies and performance.
• Content Marketing Toolkit: Tools to improve your content’s SEO and engage your audience.

Free or Paid:

SEMrush offers three main pricing plans:

• Pro Plan: Priced at $129.95/month, designed for newbies and small teams, offering basic SEO, PPC, and research tools with limits on projects and keywords tracking.
• Guru Plan: At $249.95/month, suitable for agencies and mid-size businesses, includes all Pro features plus additional tools like Content Marketing Toolkit and more extensive data tracking.
• Business Plan: Costs $499.95/month, tailored for large agencies and enterprises, with the most comprehensive set of features, including extended limits and API access.

Each plan caters to different levels of SEO and marketing needs with varying project and keyword-tracking capabilities. For more detailed information, please visit SEMrush Pricing.

16. SEO Review Tools

SEO Review Tools offers a collection of real-time SEO tools to analyze your website and improve your rankings. The platform is known for its straightforward and accessible tools, providing valuable insights without the complexity.

Use it for:

Use SEO Review Tools for quick and efficient analysis of various SEO metrics. It’s great for conducting on-page audits, backlink checks, keyword research, and more. The tools are particularly handy for quick insights and checks alongside more in-depth tools.

Features and Benefits:

• SEO Checker: Get an instant report on your website’s SEO status.
• Keyword Tool: Generate keyword ideas and get insights on search volume and competition.
• Backlink Checker: Analyze the quality and quantity of your backlinks.
• Technical SEO Tools: Access tools for site speed, mobile-friendliness, and other technical aspects.

Free or Paid:

Most of the tools on SEO Review Tools are free, making it a valuable resource for individuals or businesses needing quick insights without a subscription.

17. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a favorite among SEO professionals for its robust crawling capabilities and detailed analysis of website data. It’s a powerful desktop program that allows you to crawl websites’ URLs and fetch key elements to analyze and audit technical and onsite SEO.

Use it for:

Use Screaming Frog to conduct fast and comprehensive technical audits. It’s excellent for finding broken links, analyzing page titles and metadata, generating sitemaps, and detecting duplicate content. It’s a versatile tool for both quick overviews and deep dives into site structure and SEO health.

Features and Benefits:

• Detailed Crawling: Crawl your website to gather key onsite data and issues.
• Duplicate Content Detection: Find duplicate pages or titles to avoid SEO issues.
• Broken Link Checker: Identify and fix broken links to improve user experience and SEO.
• Exportable Data: Easily export your data into Excel for further analysis or reporting.

Free or Paid:

Screaming Frog SEO Spider offers the following pricing structure:

• Free Version: Limited features, suitable for basic needs with a crawl limit of 500 URLs.
• Paid Version (€239 Per Year): Offers unlimited crawl limit with advanced features.

For multiple licenses, Screaming Frog provides discounts. The cost per license decreases with the number of licenses purchased:

• 1 to 4 Licenses: €239 per license per year.
• 5 to 9 Licenses: €229 per license per year.
• 10 to 19 Licenses: €219 per license per year.
• 20+ Licenses: €209 per license per year.

For more detailed information, please visit Screaming Frog SEO Spider Pricing.

18. Sonar: Amazon Keyword Research Tool

Sonar is an Amazon keyword research tool that provides real data from actual customer search queries. It’s specifically designed for sellers looking to optimize their product listings and improve visibility on Amazon’s crowded marketplace.

Use it for:

Use Sonar to discover the most profitable and high-traffic keywords for your Amazon products. It helps in optimizing product listings, improving PPC campaigns, and understanding what customers are searching for in relation to your products.

Features and Benefits:

• Keyword Discovery: Access a vast database of real Amazon search terms.
• Reverse ASIN Lookup: Find the keywords your competitors are using for their products.
• Keyword Index Checker: Ensure your products are indexed for your target keywords.
• Search Volume Data: Understand keyword popularity to prioritize your optimization efforts.

Free or Paid:

Sonar offers free access to its basic features and keyword database. For more advanced features and comprehensive data, they provide a paid version.

19. Ubersuggest

Ubersuggest is a versatile SEO tool that provides keyword suggestions, competitive data, and insight into the strategies that are working for others in your market. It’s known for its ease of use and affordable pricing, making it a popular choice among small to medium-sized business owners.

Use it for:

Leverage Ubersuggest for keyword research, site audits, and competitive analysis. It’s particularly useful for generating keyword ideas, tracking your SEO rankings, and getting content suggestions to increase traffic and engagement.

Features and Benefits:

• Keyword Suggestions: Get a wealth of keyword ideas along with search volume, cost per click, and competition data.
• Site Audit: Discover SEO issues on your website and learn how to fix them.
• Content Ideas: Receive suggestions for content that could attract more traffic and backlinks.
• Competitive Analysis: See what your competitors are doing and how you can outperform them.

Free or Paid:

Ubersuggest’s pricing structure includes three main plans:

• Individual Plan: Priced at $12 per month, suitable for managing a single website.
• Business Plan: Costs $20 per month, designed for handling 2 to 7 websites, offering expanded features.
• Enterprise Plan: At $40 per month, this plan is aimed at larger businesses with 8 to 15 websites, providing the most extensive set of tools and capabilities.

Each plan is tailored to different scales of website management and SEO needs. For more detailed information, please visit Ubersuggest Pricing.

20. Yoast SEO WordPress Plugin

Yoast SEO is one of the most popular SEO plugins for WordPress, known for its comprehensive and user-friendly features that help optimize your website for search engines. It’s a favorite tool for site owners, bloggers, and businesses looking to improve their online presence.

Use it for:

Utilize Yoast SEO for on-page SEO activities like optimizing your titles and meta descriptions and generating XML sitemaps. It also helps you improve your content readability, focus on your chosen keywords, and avoid duplicate content issues.

Features and Benefits:

• SEO Analysis: Offers suggestions to improve your page’s SEO.
• Readability Check: Ensures your content is easy to read and engaging.
• Breadcrumbs Control: Easily manage and customize breadcrumbs for your site.
• XML Sitemaps: Automatically generates XML sitemaps for your site.
• Social Media Integration: Enhance how your content looks when shared on social media.

Free or Paid:

Yoast SEO offers two main pricing options for their WordPress plugin:

• Free Plugin: This version provides basic SEO tools and is suitable for those just starting with SEO on their WordPress site.
• Premium Plugin: Priced at $99 USD per year (excluding VAT). This version includes advanced features such as full access to Yoast SEO Academy, keyword optimization, content quality and link suggestions, social media previews, and more.

For more detailed information, including the full list of features and benefits of each plan, visit Yoast SEO WordPress Plugin.

Integrating SEO Tools into Your Strategy

Harnessing SEO tools effectively boosts your e-commerce store’s visibility. Start by identifying keywords that resonate with your audience. Use tools like Google Keyword Planner or Moz Keyword Explorer to discover what potential customers are searching for.

Once you’ve got your keywords, sprinkle them throughout your product descriptions, titles, and meta tags. Remember, consistency is key, but avoid keyword stuffing. It harms more than it helps.

Next, focus on your website’s performance. Page speed is crucial. Tools like Google’s PageSpeed Insights provide actionable advice to keep your site zippy. Faster pages mean happier visitors and potentially higher rankings.

Don’t forget mobile optimization. With over half of web traffic coming from mobile devices, ensure your site is responsive and mobile-friendly. Google’s Mobile-Friendly Test can guide you here.

Backlinks are your digital endorsements. Utilize tools like Ahrefs or SEMrush to analyze your link profile. Aim for quality, relevant links. It’s about building trust and authority.

Lastly, track your progress. SEO isn’t a set-and-forget strategy. Use Google Analytics to monitor traffic and behavior. Understand what’s working and pivot accordingly. Always be on the lookout for ways to improve and adapt.

Stay curious, keep testing, and optimize continuously. Your e-commerce store’s SEO strategy should evolve as search algorithms and customer preferences do. The goal is to stay ahead, visible, and relevant.

Conclusion

The digital landscape is swiftly evolving, and e-commerce is at the forefront of this revolution. As the guide illustrates, leveraging a suite of specialized SEO tools can significantly enhance your online store’s visibility and sales. 

Whether it’s through insightful keyword research, on-page optimizations, or understanding your backlink profile, each tool offers unique benefits to carve out a competitive edge in 2024’s dynamic market.

Integration of these tools into your e-commerce strategy isn’t just about improving rankings; it’s about understanding and serving your audience better.

It’s a commitment to continual learning and adaptation, ensuring that your store not only attracts visitors but also delivers an experience that converts them into loyal customers.

With the right mix of these tools and a keen eye for performance analytics, your journey through the digital landscape is poised for success.

Dive in, optimize, and keep pushing the boundaries. The future of e-commerce is bright and yours for the taking. What’s your next move?

Frequently Asked Questions

Marketing Analytics: 8 Best Ways to Track Your Online Marketing Activity

2 years ago by erika 11 min read No comments

Do you know how profitable your marketing campaigns are? Have… […]

Read More… from Marketing Analytics: 8 Best Ways to Track Your Online Marketing Activity