Outreach Monks

Link Roundups: Why They Should Be Your Next Link Building Move?

Link Roundups

Virtual world can be very surprising sometimes! You might be putting blood, sweat, and tears in your website and still see no result.

Can you relate to this situation?

Having an appealing website integrated with all the software and tools needed. Consistent in blissful content publishing and still ‘THERE IS NO TRAFFIC?’

Here is a very clear answer to your question – You are missing a major factor, i.e Link Building!

SEO has become much harder than ever before. Through this chart, you can see a boom in SEO from 2004 till date:

Source: Google trends

Now we are not going into explaining link building here. Because link building is a thorough topic to explore.

We will be exploring Link Roundups!

In this blog, we will discuss this underrated technique of building quality backlinks. Let’s know more about this interesting topic.

What Are Link Roundups?

A link roundup is a curated list that compiles and showcases top online content on a specific topic. It’s a way to showcase the best stuff from the web and help websites gain attention. It is often presented weekly or monthly to highlight quality information and promote noteworthy websites.

Simply understand!

Some websites curate link roundups, either weekly or monthly, covering a range of topics across different categories. These roundups feature links to some of the best content available online. 

Here is an example of such roundup websites:

link roundup example

Benefits of Using Link Roundups in Your Link Building Strategy

Want to enhance your website? Consider link roundups. They’re more than just a trend; they offer genuine benefits for your website. Here’s what you need to know:

  • Visibility Boost: By being featured in a link roundup, your site gets seen by more eyes. It’s like getting an invite to an online showcase.
  • Quality Backlinks: These aren’t just any links. They’re from trusted sources. This can help your website’s trustworthiness in the eyes of search engines.
  • Better Networking: It’s not just about links. It’s also about building relationships with other online creators and influencers.

So, considering link roundups for your SEO? You’re on the right path to making a smart move!

Steps to Successfully Incorporate Link Roundups

Incorporating link roundups is a process that can uplift your website’s profile. With the right steps, this strategy can seamlessly integrate into your digital approach, offering valuable results.

Steps to Successfully Incorporate Link Roundups

Step 1: Understanding the Landscape

Before diving into the world of link roundups, it’s essential to get a feel for the terrain. While the path might seem straightforward, understanding the terrain, the markers, and the potential challenges can make all the difference. 

This isn’t just about knowing what link roundups are but also about understanding their significance, the players involved, and the benefits they can bring to your online presence.

  • Identifying Potential Partners: Before you can be part of a roundup, you need to know who curates them. Recognizing potential platforms or digital influencers that align with your content’s niche is vital.
  • Grasping Trends: Understanding what’s currently trending in your industry can give you an edge. What topics are hot? What are readers actively searching for? This knowledge will guide the content you propose for roundups.
  • Assessing Quality Standards: Different roundups have varied criteria. By measuring what is considered ‘quality’ content, you ensure that your content is up to par and stands a chance of being featured.

Before diving into the tactics of link roundups, a deep understanding of the digital landscape prepares you to make informed, strategic moves in your link-building endeavors.

Step 2: Identifying Relevant Blogs or Websites in Your Niche

Once you’re familiar with the digital landscape, the next step is to pinpoint where you fit in. Think of it like finding the right neighborhood in a vast city. Your content has a specific theme or topic, and there are places where it will feel right at home.

  • Focus on Your Niche: Every content piece has its unique flavor. Zero in on platforms that cater to your specific topic or theme. They’re the ones most likely to appreciate and feature your work.
  • Research and List: Start building a list. Look for websites or blogs that regularly publish content similar to yours. These are your potential partners in the link roundup game.
  • Prioritize Quality: While numbers are great, quality reigns supreme. Aim for platforms that are respected in your niche, as they’ll offer the most valuable backlinks.

By identifying these platforms, you’re setting the stage for fruitful collaborations and building a stronger online presence.

Step 3: Researching Previous Roundups

Once you’re in tune with the regular flow of roundups, it’s wise to delve a bit into history. Looking back at past roundups can offer you valuable insights. It’s like understanding the chapters before diving into the climax of a story.

  • Understand the Preferences: By examining older roundups, you can gauge the type of content typically favored by the curators.
  • Spot the Trends: Notice any patterns? Perhaps certain topics recur or certain formats are preferred. Take note.
  • Gauge the Quality: Understanding the caliber of previously featured content helps set a benchmark for your own submissions.
  • Identify Regular Contributors: If you see frequent features from specific sources, it indicates the kind of content that resonates well with the roundup curators.

With a thorough understanding of previous roundups, you’re better equipped to tailor your content to meet, or even surpass, established standards.

Step 4: Create Outstanding Content

Now that you’re familiar with what’s been successful in past roundups, it’s time to craft your masterpiece. This step is all about making content that stands out so much roundup curators can’t help but include it.

  • Aim for Excellence: Your content should not only be good; it should be exceptional. Think of it as creating a dish for a cooking show where only the most delicious, eye-catching creations win.
  • Make It Relevant: Ensure your content matches the themes and topics commonly featured in the roundups you’re targeting. If they love cutting-edge tech news, don’t write about outdated tech.
  • Add Unique Value: Offer something new. Can you provide exclusive insights, data, or an angle that hasn’t been covered? This is your ticket to getting noticed.
  • Ensure It’s Shareable: Design your content to be easily shared. This means engaging titles, helpful information, and a format that’s easy on the eyes.

Creating content with these points in mind increases your chances of being featured in link roundups. Remember, curators are always on the lookout for content that will interest their readers. Make your content that piece they can’t wait to share.

Step 5: Crafting an Engaging Pitch

Now, with all your research and insights, it’s time to make your move. Crafting your pitch is akin to extending a friendly handshake to the roundup curators. It’s your introduction, and making it count is essential.

Tips for Effective Communication

  • Be Clear: Your pitch should be concise and to the point. Clear communication leaves no room for confusion.
  • Stay Genuine: Authenticity stands out. Speak genuinely about why your content would be a valuable addition.
  • Highlight Value: Ensure you emphasize the benefits your content brings to the roundup and its readers.

Common Mistakes to Avoid in Outreach

  • Mass Emails: Avoid this one of the common blogger outreach mistakes that almost everyone does. Sending generic emails to multiple curators. Personalization matters.
  • Over-Promotion: While it’s good to be confident, avoid making over-the-top claims about your content.
  • Ignoring Guidelines: If the roundup platform has specific outreach guidelines, follow them meticulously.

With an engaging pitch, you’re not just seeking a spot in the roundup, but building a foundation for lasting partnerships.

Step 6: Building and Maintaining Relationships

Once your pitch lands and your content finds its place in a roundup, the journey isn’t over. In fact, a new chapter begins: relationship building. Think of this as planting a seed; with care and attention, it grows and thrives.

  • Nurture the Connection: A simple ‘thank you’ goes a long way. Express gratitude when your content is featured. Stay active. Engage with the roundup curator’s content, leaving thoughtful comments or sharing their posts.
  • Open the Doors for Reciprocity: Offer to feature their content or collaborate on projects. This mutual support strengthens the bond.
  • Consistent Communication: Keep in touch without being overwhelming. Regular, meaningful interactions help maintain the relationship’s vitality.
  • Stay Respectful and Professional: Always respect boundaries and maintain professionalism in your dealings.

Building and nurturing these relationships not only enhances your link roundup success but paves the way for future collaborations and opportunities.

Step 7: Tracking and Analyzing Results

You’ve done the hard work, but how do you know it’s paying off? Just like after planting a garden, you check for sprouts and growth, in link roundups, you monitor outcomes to ensure success.

  • Setting Benchmarks: Start with clear objectives. Maybe it’s increased website traffic or more audience engagement.
  • Using Tools: There are various online tools that help track backlinks and their impact. These offer insights on the value each roundup link brings.
  • Evaluating Traffic: Keep an eye on how many visitors are coming from the roundup links. It’s a direct indicator of their effectiveness.
  • Measuring Engagement: Beyond numbers, see how engaged these visitors are. Are they exploring more of your site? Perhaps subscribing or commenting?

By routinely tracking and analyzing, you not only measure your current success but also gain insights to refine future link roundup strategies.

How to Find Best Link Roundup Opportunities?

Finding the right link roundup opportunities is much like searching for hidden treasures. But where to look? Here’s a simple guide to help.

1. Use Google Search Operators

link roundup search

Google is like a treasure map for link roundups. You can use special commands called search operators to find roundups. 

For example, if you’re looking for tech roundups, you might type in Google: 

  • “tech + link roundup” or 
  • “weekly tech roundup.” 

Putting quotes around your search tells Google to look for those exact words.

You can also use “inurl:roundup” to find pages with “roundup” in the webpage’s address. This way, you find websites that regularly post roundups in your field.

2. Use Twitter and Facebook

Social media is like a big party where everyone shares what they find cool. 

On Twitter and Facebook, you can search for link roundups by using hashtags like 

  • #LinkRoundup or 
  • by typing “link roundup” into the search bar. 

Follow people or pages that talk about topics you’re interested in. When they share a roundup, you’ll see it in your feed. This is a quick way to spot roundups without much effort.

3. Use SEO Tools

SEO tools are like having a high-tech metal detector when looking for treasure. Tools like Ahrefs, SEMrush, or BuzzSumo can help you find websites that do roundups.

 You can search for keywords related to your niche and see which websites link to similar content. 

These tools can show you where your competitors are getting featured. Some of these tools are paid, but they offer detailed information that can save you a lot of time.

By following these straightforward methods, you’ll increase your chances of finding those golden link roundup opportunities. 


Incorporating link roundups might seem vast, but with the right steps, it becomes a journey worth undertaking. From understanding the landscape to tracking your results, each phase offers unique rewards. 

Remember, it’s not just about securing a spot in a roundup, but about building lasting connections and enhancing your digital presence. 

As you dive into this venture, be consistent, genuine, and always ready to learn. The digital landscape constantly evolves, and so should our approaches. 

So, while this guide has given you the tools to start, the true adventure lies in the discoveries you’ll make along the way.

Frequently Asked Questions

What are link roundups?

Link roundups are curated lists of the best content from various sources, typically shared on a website or blog, spotlighting top resources on specific topics for readers.

How can link roundups benefit my website?

Link roundups offer increased visibility, driving organic traffic to your site. By being featured, you gain credibility and can potentially improve your website's SEO through quality backlinks.

How do I get my content featured in a link roundup?

Start by producing high-quality, relevant content. Then, identify websites in your niche that curate roundups and pitch your content, showcasing its value to their readers.

Are link roundups beneficial for SEO?

Yes, they are. Being featured in a reputable link roundup can provide a quality backlink, which can boost your site's authority and SEO rankings.

How often are link roundups published?

The frequency varies by website. Some curate link roundups weekly, while others may do it monthly or even quarterly. It's essential to research and target those that align with your content's frequency and relevance.

Ekta Chauhan

Ekta Chauhan

Ekta is a seasoned link builder at Outreach Monks. She uses her digital marketing expertise to deliver great results. Specializing in the SaaS niche, she excels at crafting and executing effective link-building strategies. Ekta also shares her insights by writing engaging and informative articles regularly. On the personal side, despite her calm and quiet nature, don't be fooled—Ekta's creativity means she’s probably plotting to take over the world. When she's not working, she enjoys exploring new hobbies, from painting to trying out new recipes in her kitchen.


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