You’re searching for the latest insights in your industry, but instead of scrolling through dozens of websites, you find a single post that lists the best articles of the week. 

That’s a link roundup. It’s a curated collection of high-quality content, helping readers discover valuable information in one place while giving featured websites exposure and backlinks.

Link roundups save time, boost visibility, and connect content creators with new audiences. Let’s explore how they work and why they’re a valuable part of SEO.

What Are Link Roundups?

A link roundup is a collection of useful articles or resources from different websites, usually shared weekly or monthly. 

It enables readers to get the best and most useful information on a specific subject in one place. Link roundups also enable easy monitoring of the current trends, information, and news on a specific niche. Link roundups are also an effective link-building tactic, with webmasters acquiring quality backlinks from being included in related roundups.

Benefits of Link Roundups

Here’s how link roundups can help you grow your website and SEO:

1. SEO Boost – Obtain high-authority backlinks that improve the search ranking on your site.
2. Increased Visibility – Get your content seen by a broader, niche-specific crowd.
3. Traffic Growth – Drive referral traffic from roundup coverage, engaging readers to your website.
4. Networking Opportunities – Connect with industry leaders and bloggers, establishing potential future partnership opportunities.

Do Link Roundups Still Work?

Absolutely! Even with changing SEO trends, quality content is always worth it. Link roundups are still a great way of gaining visibility, backlinks, and authority—if you target the right ones. The secret is finding quality roundups in your niche and giving content that is worth it.

How to Find Link Roundups in Your Niche

Finding link roundup opportunities requires a mix of research, networking, and strategic outreach. Here are the best ways to discover relevant link roundup blogs in your industry:

1) Use Google Search Operators

Google is one of the easiest ways to uncover relevant SEO link roundups. Try using search queries like:

• “keyword + link roundup”
• “best [niche] articles this week”
• “weekly [topic] roundups”
• “top [industry] resources this month”

These searches help you discover daily link roundups and weekly link roundups where your content might be featured.

2) Search on Social Media

Many bloggers and content curators actively share roundup articles on Twitter, LinkedIn, and Facebook Groups. To find them:

• Search hashtags like #linkroundup, #weeklyroundup, #bestof[topic]
• Join industry-specific Facebook or LinkedIn groups
• Follow thought leaders in your niche who regularly share roundup posts

3) Subscribe to Industry Newsletters

Many newsletters in your niche include link roundups as part of their email updates. Subscribing to these newsletters helps you stay updated on potential opportunities and understand what type of content gets featured.

4) Check Competitors’ Backlink Sources

With tools like Ahrefs, Semrush, or Moz, find where your competition is getting backlinks. If they have been included in link roundups, then such sites can be willing to include your content as well. Look for:

• Websites linking to multiple competitors
• Frequent roundup-style blog posts
• Editors who curate and publish roundups regularly

5) Make a List of Your Favorite Blogs

Identify blogs that frequently publish expert roundups or content marketing roundups in your industry. Engage with their content by commenting, sharing, and building relationships before pitching your content for inclusion.

6) Monitor Industry Websites & Forums

Some niche sites and resource platforms make roundup pieces that summarize the top content. Track niche sites, resource sites, and community blogs for up-to-date opportunities.

By doing so, you will be able to find and identify the right link roundup opportunities for improved SEO, backlink creation, and gaining more followers.

How to Get Featured in Link Roundups

Getting included in link roundups isn’t always about getting the right opportunity—it’s about making your content shareable, valuable, and appealing to roundup editors. Below are the most important steps to guarantee you have an optimized opportunity to get included.

1. Create High-Quality, Shareable Content

Before reaching out to roundup curators, ensure your content is worthy of inclusion. Bloggers and industry experts only feature valuable, well-researched, and engaging content.

What Makes Content Link-Worthy?

Here are the key elements that make your content stand out:

• Unique Insights & Data – Conduct original research, case studies, or surveys.
• Comprehensive Guides – Long-form, in-depth resources that provide real value.
• Trending Topics – Cover newsworthy or industry-relevant subjects.
• Visually Engaging Content – Include images, infographics, or videos to enhance shareability.
• Evergreen & Actionable – Content that remains useful over time and provides actionable takeaways.

Creating high-quality content increases your chances of naturally being picked up in SEO link roundups, expert roundups, and content marketing roundups. Now, let’s move on to how to reach out effectively.

2. Reaching Out to Roundup Hosts

Creating high-quality content is just the first step—now you need to get it in front of the right people. Simply publishing great content won’t guarantee a spot in SEO link roundups or expert roundups. You must actively reach out to roundup curators to increase your chances of being featured.

1. Find the Right Contacts

We have already covered how to search for link roundups in your niche using Google search operators, social media, and backlink checker tools like Ahrefs or Semrush. Go one step further now by searching for individual bloggers and websites that regularly post weekly link roundups or roundup blogs on a particular industry.

Look for sites that:

• Consistently feature roundup posts in your niche.
• Have a strong readership and engagement.
• Link to high-quality, relevant content.

Once you have a list, the next step is crafting a compelling outreach message to get your content featured.

2. Personalize Your Outreach

Avoid sending generic emails. Instead:

• Mention their latest link roundup submission and how your content aligns with their audience.
• Keep your message short, polite, and direct.

3. Highlight the Value of Your Content

Explain why your content deserves a spot in their roundup. Show how it provides value, whether it’s through original research, expert insights, or trending industry updates.

4. Include a Clear Call to Action

Make it easy for roundup hosts to feature your content. Provide a direct link and suggest a short description they can use.

5. Follow Up Without Being Pushy

If you don’t hear back within a week, send a brief follow-up message. Roundup curators get a lot of requests, so a polite reminder can boost your chances of being seen.

Strategic outreach is how to get featured in roundups of links and establish a connection with content curators. And lastly, let’s discuss how to maximize your returns on mentions in roundups.

3. Engaging With Roundup Hosts

Instead of sending a cold email, warming up your connection can increase the chances of getting featured.

How to do this?

Before you set out and approach a host of a link roundup, it’s reasonable to develop some sort of rapport with said host. There are a handful of ways in which you may accomplish this:

• Interact on Social Media – Like the social media pages of roundup hosts on social media networks like Twitter, LinkedIn, or Facebook. Comment, like, and share their posts.
• Leave Thoughtful Comments – Leave thoughtful comments on their blog posts in order to be of help and become noticed.
• Highlight Them in Your Work – Reference their articles in your blog posts, giving credit to their efforts.
• Join Their Community – Subscribe to their newsletter or join relevant groups where they share updates. Respond when appropriate to stay on their radar.

Building a connection before pitching makes your outreach feel more natural and increases your chances of being included in a roundup.

Common Mistakes to Avoid in Link Roundups

Getting featured in link roundups can boost your SEO and visibility, but making mistakes can lower your chances of success. Here’s what to avoid:

1. Pitching Low-Quality Content – Roundup hosts want valuable, well-researched content. Submitting generic or thin content won’t get you featured.
2. Ignoring the Roundup’s Niche – Sending pitches to irrelevant roundups reduces your chances of selection. Always ensure your content aligns with their focus.
3. Making Generic Outreach Requests – Personalizing your outreach shows effort. Avoid copy-pasting the same request to multiple roundup hosts.
4. Not Following Submission Guidelines – Some hosts have specific submission formats or deadlines. Failing to follow instructions can result in rejection.
5. Neglecting Engagement Before Pitching – Cold outreach without prior interaction decreases your chances. Engaging with the host’s content beforehand makes a difference.
6. Overlooking Follow-Ups – If you don’t hear back, a polite follow-up email can help. Just ensure you’re not too persistent or spammy.

Avoiding these mistakes will increase your chances of getting featured in link roundups and building strong industry relationships.

Link Roundups vs. Other Link-Building Strategies

Link roundups offer a faster and simpler way to earn backlinks compared to other link-building methods. Unlike guest posting, which requires creating new content, roundups feature your existing work with minimal effort. They also use less outreach compared to the skyscraper technique, which involves intense content optimization and bulk emailing. Unlike broken link building, where you need to identify stale links and offer alternatives, roundups only involve sending useful and relevant content.

To obtain the best possible outcomes, roundups need to be integrated into a comprehensive, well-rounded link-building approach backed by guest blogging, outreach, and content marketing.

Conclusion

Link roundups are a great way to earn quality backlinks, traffic, and site visibility. You can be included on a daily basis by creating helpful content and contacting roundup hosts. Though they should not be the sole link-building strategy, they integrate well with other SEO efforts. Be consistent, build relationships, and pursue quality to optimize link roundups.

Get noticed and grow your website—start using link roundups today!

FAQs on Link Roundups